In this episode, I talk with Professor Veronica Koller about her CDA-related research across corporate and workplace discourse, language/gender/sexuality, political discourse, and metaphor.
Veronica explains metaphor as talking about one thing in terms of another and shows how metaphors shape experience and do ideological work (e.g., illness as battle/journey; migration as viruses/tsunamis). We discuss metaphor clusters and mixed metaphors. We hear examples from current and recent projects, including the MANTRaP project (Misogyny and the Red Pill) on online misogyny, and Voices of Supporters, which analyses social media comments around European populist parties.
In the subscriber edition, we briefly discuss scaling metaphor analysis with corpus methods, emerging work on metaphors and large language models, and developing research projects.
00:00 Welcome and Introductions
00:48 Research Themes Overview
02:07 Current Projects and Data
03:40 What Metaphor Means
06:41 Why We Use Metaphors
08:12 Ideology and Power Effects
09:40 Metaphor Clusters and Mixing
12:52 Critical Metaphor Analysis
15:27 Identifying Metaphors Systematically
21:18 Worked Example Leadership and Space
26:48 Metaphors That Disguise Vagueness
28:16 Using Metaphor in Research Projects
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31:51 New Directions Corpus and LLMs
34:29 How Research Questions Begin
38:46 Wrap Up and Where to Find More
Metaphors AIs live by - Brigitte Nerlich
MANTRaP - Misogyny and the Red Pill
Voices of Supporters - book
Veronika Koller - Lancaster University
Words & Actions podcast
Discourse Academy
