Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset – Details, episodes & analysis

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Happy Canadian Thanksgiving!

For me, this day marks the start of the holiday season - a time to pause, reflect, and feel grateful for what we have.

But here's the thing: we can't wait for holidays to practice gratitude, kindness, and appreciation. Those need to be part of our everyday lives, not saved for special occasions.

In this quick episode, I'm sharing why I practice gratitude daily in my journal, express love to the people I care about regularly (not just on holidays), and look for ways to delight my clients and audience throughout the year.

Your challenge: Write down three things you're grateful for today and share them with me. YOu can message me on IG https://www.instagram.com/maggie.perotin.s2l/ or LinkedIN https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/

Maybe this becomes the start of a daily gratitude practice for you.

And if you've been thinking about working with me, stay tuned - something special is coming (only this week for my e-mail list and social media followers s- so make sure you're one of them :)).

Let's make gratitude a daily practice, not just a holiday tradition.

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What does it really take to scale a service business to nearly seven figures without burning out or missing your kids' adolescence?

In this episode, I'm sitting down with my client Glory Lichon, an Air Force veteran turned entrepreneur who grew GlowBright Therapy from a solo practice to serving over 2,000 families across three states with a team of 30 - all while being present when her kids come home from school every day.

Glory's back on the podcast (her first appearance was a couple of years ago

(EP # 70 - From overwhelmed therapist to confident CEO) to share how much she's grown since then and what it actually took to get there.

What we cover:

On Leadership Transformation:

• Why Glory was terrified to become a leader (and the mindset shift that changed everything)
• How military leadership experiences created limiting beliefs she had to overcome
• The quote that transformed how she sees leadership: "Leadership is about the growth and development of others"
• Why stepping into the CEO role was the key to serving more families

On Aligned Leadership:

• What "aligned leadership" really means
• How to make decisions when you're getting conflicting advice from every direction
• Why your team should be your partners, not people you micromanage
• The importance of revisiting your vision and values during hard times

On Sustainable Growth:

• How Glory created time freedom with 30 team members (without working 24/7)
• The power of theme days, time blocking, and energy awareness
• Why her non-negotiables (meditation and gratitude) come before checking email
• The truth about "hustle culture" and why slowing down isn't failure
• How she's building her second business (Elevate Beyond Boundaries) focused on empowering women entrepreneurs

Key Takeaways:

• Business growth isn't linear - and that's okay
• You don't have to sacrifice your family to scale your business
• Self-awareness around mindset blocks is the first step to moving through them
• Leadership isn't about being bossy - it's about empowering others to join your mission
• Slowing down and grounding yourself actually helps you speed up and be more effective

Glory's Journey at a Glance:

• Started GlowBright Therapy in 2019 as a solo speech language pathologist
• Now serves 2,000+ families across three states
• Grew from $95K to nearly $1M in revenue
• Built a team of 30 (therapists + admin team)
• Created time freedom to be present with her kids throughout their adolescence
• Launched Elevate Beyond Boundaries to empower other women entrepreneurs through speaking and leadership development

This conversation is for every woman who's been told she has to choose between business success and being present for what matters most. Glory is living proof that you can have both.

Connect with Glory:

• Instagram/Facebook: @gloryllichon
• Website: Https://elevatebeyondboundaries.com

Ready to scale your business sustainably without the burnout? Book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

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In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder.

Key Takeaways:
• Why the revenue rollercoaster happens (and how to get off it)
• The one critical piece most entrepreneurs are missing
• What "alignment" really means in business growth
• Real client results

Mentioned in This Episode:
• The Aligned Success 2-Day Virtual Event (September 30 & October 1)

Next Steps:
Register for the Aligned Success Event here - https://www.eventbrite.ca/e/the-aligned-success-2-day-free-virtual-event-tickets-1570875233109?aff=oddtdtcreator

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Today's Maggie's Moment tackles the all-too-common feeling of business stagnation. You want more clients, growth, and a thriving future—but are you making space for client acquisition and growth-focused actions each day? 
If your schedule is filled with day-to-day tasks, team questions, and website tweaks instead of growth-oriented activities, it’s time to shift.

Episode Highlights:

• Audit Your Schedule – Instead of letting worry drain your energy, evaluate your daily schedule. Are there dedicated times for client acquisition, testing new marketing strategies, or refining your sales process? Or are you constantly sidetracked by routine tasks?
  
  
• Prioritize Growth Actions – Growth doesn’t happen by worrying or staying comfortable with the usual. It happens when you strategically and creatively get in front of new clients. 

Listen now to discover how refocusing your time and energy on actions that drive growth can transform your business now while setting you up for success in 2025.

And if you don't know what action to take or how to align your schedule with your priorities, I can help. Book a sales call with me here and let's talk in detail about how -https://stairwaytoleadership.com/

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In this episode of the Diamond Effect podcast, Maggie Perotin dives into networking and explores how you can turn connections into clients for your service business. Networking isn’t one-size-fits-all, and in this episode, Maggie breaks down the types of networking and key tips to make each one work for you.

Episode Highlights:

Three Types of Networking to Consider:

1. Structured Networking Groups – These are more formal networking groups (both online and in-person) with membership fees and a strong emphasis on business referrals. The structured format and focus on business can often lead to quicker results and more consistent client acquisition, especially for those who thrive in a goal-oriented environment.
   
   
2. Less Structured Networking Groups – These groups (both online and in-person)  may or may not have membership fees and often prioritize social connection first, with business referrals as a secondary benefit. While effective, these groups can take longer to yield results, especially for introverts who may find it more challenging to establish business relationships in a socially-focused environment.
   
   
3. Ad-Hoc Networking Events – These are one-time or occasional events organized by various organizations, companies, and institutions. These events can be great for expanding your network quickly, although the lack of regularity may require a more strategic approach to maintain connections afterward.

Don’t Miss the Key Tips!

In the second part of this episode, Maggie shares essential tips to help you turn your networking efforts into a steady, reliable source of new clients. These insights will help you maximize each type of networking, so be sure to tune in for practical advice you won’t want to miss! 

Ready to build a reliable client acquisition strategy through networking? Book a FREE consultation with me to discuss how networking and other strategies (with my T.O.P. CEO Continuous Success Recipe) can help you scale your service business and as you do it also set it up as a sellable asset.

Book your consultation here: https://stairwaytoleadership.com/

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In this quick Maggie's Moment, I discuss diversifying your lead generation strategies as a small service business owner. Relying on just one source for acquiring new clients can be risky, expensive, and inconsistent. But by expanding how you attract leads, you can ensure your business stays steady and resilient.

Key Benefits of Diversifying Lead Generation:

• Reduces Risk – By not depending on just one method to bring in clients, you safeguard your business from losing its primary source of new leads in case of changes in the market, platforms, or algorithms.
  
  
• Reduces Costs – Diversifying allows you to incorporate organic lead generation methods alongside paid advertising, reducing overall marketing costs while still bringing in high-quality leads.
  
  
• Creates a Steadier Flow of Clients – Meeting potential clients where they are, helps you maintain a consistent stream of new business, ensuring growth and sustainability.

If you'd like to create a reliable client acquisition system for your business consisting of multiple strategic lead generation avenues, my T.O.P. CEO Continuous recipe can help. Book a sales call with me here - https://stairwaytoleadership.com/
and let's talk about it in detail. 

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In this episode, I talk about 10 powerful ways to attract new clients to your service business that don’t require you to rely solely on Internet marketing. While the online world offers a lot of opportunities and should be part of your marketing strategy, there are plenty of effective offline strategies you can use to grow your client base and make meaningful connections.

Whether you want to build stronger relationships, tap into local networks, or diversify your client acquisition tactics, this episode will provide actionable strategies to help your business thrive.

And if you're ready to double your business with a solid marketing plan that includes effective online and offline strategies that make sense for your business, let's talk. My T.O.P. CEO Winning Strategy and Continuous Success Formula will help you ensure your business is successfully growing short and long-term. 
Book your call here -  https://stairwaytoleadership.com/

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I tackle the biggest misconceptions about business and executive leadership coaching in this Maggie's Moment. This episode is for you if you’ve ever thought coaching is only for struggling businesses or that coaches will tell you what to do without considering your input.

Key Myths Debunked:

1. Myth #1: Coaching Is Only for Failing Businesses or Executives
   Coaching is for anyone looking to grow, improve, and reach their full potential. It works well for start-ups, scale-ups, and mature businesses. It’s about progress, growth, and proactive improvement, not only crisis management.
   
   
2. Myth #2: Coaches Will Tell You What to Do, and You Have to Do It
   Coaching is a partnership. Coaches guide, ask powerful questions, and provide insight—but the decisions are always in your hands.
   
   
3. Myth #3: Coaching Is Too Expensive
   Coaching is an investment in yourself and your business. The returns in income growth, leadership, and clarity far outweigh the cost.
   
   
4. Myth #4: Coaches Do the Work for You
   Coaching empowers you to take action. It’s not about handing over the reins, but about gaining the skills and confidence to lead.
   
   
5. Myth #5: Coaching Is Like Therapy
   While both offer support, coaching focuses on actionable strategies for the future, helping you achieve specific goals.

Tune in now to learn why coaching could be the key to unlocking your full leadership potential—no matter where you are in your business journey.

If you want to explore how business and/or executive leadership[ coaching can help you achieve your goals, book a sales call with me here https://stairwaytoleadership.com/

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This episode explores what it really means to be authentic in business. Authenticity is often misunderstood, especially regarding personal and business branding. It doesn’t mean putting your entire life on display for the world or discussing things that make you uncomfortable. Instead, it’s about being true to your core mission, vision, and values—ensuring they align with who you truly are.

Key Takeaways:

• Being Authentic Doesn’t Mean Oversharing – Many believe that being authentic in business means revealing every part of your personal life on social media. In reality, authenticity is more about being genuine in your actions, communications, and decisions—not how much of your life you expose to the public.
  
  
• Authenticity in Personal vs. Business Life – In your personal life, authenticity means staying true to your personality and character. In business, it means staying aligned with your core mission, vision, and values. These should reflect who you are as a person and business owner, guiding your decisions and how you serve your clients.
  
  

Listen now to learn how to bring authenticity into your business without compromising your boundaries or values.

If you're ready to build a business that's aligned with who you truly are—without feeling pressured to overshare—book a FREE consultation with me.
Together, we’ll create a plan to bring more authenticity to your business through my T.O.P. CEO Formula.

Book your consultation here: https://calendly.com/maggie-s2l/discovery-call

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As a small business owner you might have a lot going on:

• Dealing with clients
• Research & development projects to grow the business;
• Leading your team.

Or maybe even you have more than one business to run.

In today's Maggie's Moment, I share my story of juggling multiple priorities and 3 steps to help you move yours forward strategically.

And if you need help getting rid of being overwhelmed and refocusing, let's talk. My T.O.P. CEO Performance Enhancer Formula is designed to help service-based business owners like yourself double their business and exceed their goals while eliminating overwhelm and creating more balance in their lives.
Book a sales call with me here https://calendly.com/maggie-s2l/discovery-call