Explore every episode of the podcast Dental Marketing Goat
| Title | Pub. Date | Duration | |
|---|---|---|---|
| EOY Episode: We Made the 2025 Dental Marketing Plan so You Can Just Copy Us | 20 Dec 2024 | 00:51:20 | |
2025 Dental Marketing Plan: Copy Us for Success! In this jam-packed episode, we dive deep into the State of Dental Marketing 2025 Report—covering EVERYTHING you need to scale your practice and thrive in the ever-changing dental landscape! Topics We Cover: What You’ll Learn: We’re leveling the playing field for dental practices by sharing data-driven insights and step-by-step solutions. Whether you’re a solo practitioner, a growing DSO, or just starting, this video is packed with strategies that work for every practice size! We’re giving away: Don’t miss this episode! Get everything you need to optimize operations, outsmart challenges, and dominate your market. Connect with our Host Here ⤵️ Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #126 The Paradigm Shift to 100% Case Acceptance | 19 Dec 2024 | 00:08:11 | |
Achieving 100% Case Acceptance in Dentistry Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #117 The 37-Point Checklist You NEED for Explosive Growth | 13 Nov 2024 | 00:11:09 | |
Ready to supercharge your dental practice’s growth? In this episode, Gary Bird unveils a powerful 37-point checklist designed specifically to drive success in dental marketing. Dive into the essentials of creating a clear growth marketing strategy that helps you understand patient buying cycles, making it easier to attract and retain more patients. Gary emphasizes the impact of Google reviews and a well-optimized website in boosting your practice’s online visibility and credibility. Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #28 Rachel Wall - This Small Trick for Dentists to Get More Done (and Faster) | 31 Jul 2023 | 00:15:53 | |
Rachel Wall, CEO of Inspired Hygiene, stops by to let Gary in on why the top 5 percent of dentists make their hygienist's diagnostic partners — and how that drives long-term recurring revenue for a practice.Connect with our Guest:Website: https://www.inspiredhygiene.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now!Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #27 Dr. Jan Jaffer - How to Generate 50+ Patients EVERY Month on Autopilot | 24 Jul 2023 | 00:23:48 | |
TREC Dental CEO Dr. Jan Jaffer tells Gary how his team generates 40-60 new patients every month for each of his 18 locations — while barely spending a dime on marketing.Connect with our Guest:Website: https://trecdental.com/📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now!Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #26 Alec Goldman - How To Beat Your Competition as a Dental Practice | 17 Jul 2023 | 00:20:39 | |
Alec Goldman, head of branding at NexHealth, shares his thoughts on why so many dentists struggle to distinguish their practices from the competition — and how smart practice leaders can do better.Connect with our Guest:Website: https://www.nexhealth.com/s📧 STATE OF DENTAL MARKETING REPORT 📧 Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now!Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #25 Alaina Niemerg - How You Can Add 10 Appointments Each Week INSTANTLY | 10 Jul 2023 | 00:13:14 | |
Alaina Niemerg, Director of Client Experience at SMC, shares what she learned while working with Heartland Dental as they grew from 150 locations to over 1,500, plus a specific tactic you can use to add 10-20 new appointment slots into your schedule each week without hiring more people.Connect with our Guest:Website: https://smcnational.com/ Learn how top dental marketers are solving this year’s biggest growth problems. Click https://rb.gy/x4b84 to sign up now!Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #24 Dr. Himesh Kana - One SIMPLE Trick to Turn New Customers into Long-term Patients | 05 Jul 2023 | 00:17:51 | |
Dr. Himesh Kana, managing partner, and chief medical officer at Dental Depot DFW, shares how his dental group is navigating post-covid hiring challenges, plus why focusing on patient experience is essential to his growth strategy.Connect with our Guest:Website: https://dentaldepotdfw.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #23 Lori Mixon - EXACTLY How to Solve Same Day Cancellations (Easier Than You Think) | 26 Jun 2023 | 00:19:20 | |
Lori Mixon, vice president of marketing at Peak Dental Services, opens up about the game-changing strategy she’s used to almost eliminate same-day cancellations while generating 2200 patients each month.Connect with our Guest:Website: https://peakdentalservices.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #22 Joshua Scott - How To Build a Successful Dental Brand in 2023 | 20 Jun 2023 | 00:25:12 | |
Joshua Scott, CEO of the dental marketing company Studio EightyEight, breaks down three essential elements of a brand that every practice owner should know: visual, verbal, and values.Connect with our Guest:Website: https://s8e8.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #21 Dee Fischer - What’s The Voice of Your Dental Office | 12 Jun 2023 | 00:20:35 | |
Fischer’s Professional Group founder Dee Fischer returns to the show to talk about why branding is essential to practice growth, share fresh tactics you can use to boost internal marketing and referrals and give you a new way to measure profitability per doctor.Connect with our Guest:Website: https://fischerspro.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #20 Almarie Burch - One Phone Scripting Shift Can Multiply Your Growth | 05 Jun 2023 | 00:18:33 | |
Almarie Burch, director of client success at Patient Prism, joins Gary to talk about how offices can improve their scheduling strategies, which questions you don’t want to answer over the phone, and why all of us in the industry should take the time to remember the value of human to human connection.Connect with our Guest:Website: https://www.patientprism.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #19 Jack Meyers - You Need to Embrace Virtual Consults | 30 May 2023 | 00:12:36 | |
Jack Meyers, director of marketing at SMC, gives the rundown on why dentists who want more clear aligner patients should embrace virtual consults, plus where things stand today with dental and Google’s Local Service Ads. Connect with our Guest:Website: https://smcnational.com/ Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #116 2X Playbook New Patients in 90 Days | 12 Nov 2024 | 00:06:51 | |
We're looking for five offices to join an exciting case study aimed at doubling your new patient numbers. To kick things off, we're offering a supplementary budget to help you get started. Criteria for Participation: Here is an example of a case study: https://smcnational.com/case.../hamblin-family-dentistry If this sounds like your office, comment below, and I'll set up a time to chat. We're selective and only accepting offices committed to doubling their new patients. We'll review several factors to ensure your market is set up for success, including: *Market Competition Connect with our Host Here ⤵️ Website: https://smcnational.com/ | |||
| #18 Dr. Dipesh Patel - How to Get Hundreds of Google Reviews for Your Practice | 22 May 2023 | 00:21:28 | |
Blueprint Smiles CEO Dr. Dipesh Patel joins Gary to talk about how he got hundreds of Google reviews for his DSO, plus how to think about your practice growth strategy and create scheduling that allows you to see patients within 48 hours.Connect with our Guest:Website: https://blueprintsmiles.com/Upcoming events: https://smcnational.com/events/Need new patients? Request your marketing plan: https://smcnational.com/contact/ | |||
| #06 Amber Nish - I Created 6000 New Patients a Month - Here’s What I Learned | 15 May 2023 | 00:26:07 | |
Amber Nish, now the chief marketing officer at Revolutionary Tribes, tells Gary about generating 6000 new patients each month as CMO of Community Dental Partners, why you’ve got to answer your phones, and how to get more Google reviews for your practice.Website: https://www.revtribes.com/LinkedIn: https://www.linkedin.com/company/revolutionarytribes/Say hello to Amber!LinkedIn: https://www.linkedin.com/in/amber-nish/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #05 Dr. Marc Bennet - The Secret to Getting More Google Reviews | 15 May 2023 | 00:25:43 | |
Dr. Marc Bennet, a pediatric dentist at Adelberg Montalvan Pediatric Dental, talks about why dentists need a customer service mindset, the tactic he’s developed to successfully ask for Google reviews, and how his practice implements a powerful new patient journey to boost recare rates.Website: https://www.adelbergpediatricdental.com/ LinkedIn: https://www.linkedin.com/company/adelberg-montalvan-pediatric-dental-pc/ Say hello to Dr. Marc!LinkedIn: https://www.linkedin.com/in/marc-bennet-47666611/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #04 Ashley Hanson - The ONE Trick That Can SKYROCKET Your Dental Marketing | 15 May 2023 | 00:28:08 | |
Ashley Hanson, a specialist in marketing and public relations at Resolute Dental Partners, gives Gary insights on marketing for a DSO that features both general and perio practices, finding a healthy balance between marketing and referral patients, and how to leverage both paid ads and storytelling. Website: https://www.resolutedentalpartners.com/ LinkedIn: https://www.linkedin.com/company/resolute-dental-partners/ Say hello to Ashley!LinkedIn: https://www.linkedin.com/in/resoluteashley/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #03 Geoff Roche - How He Scaled His Marketing for a 13 Location Group | 15 May 2023 | 00:26:28 | |
Geoff Roche, a marketing specialist with Dental Arts Group, talks with Gary about why great marketing starts with your team culture, how a high-performing website affects new patient growth, and how his group has made online booking work for them.Website: https://www.dagsmiles.com/ LinkedIn: https://www.linkedin.com/company/dental-arts-group/ Say hello to Geoff!LinkedIn: https://www.linkedin.com/in/geoff-t-roche/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #01 Jack Meyers - Google's New Challenge to Dentists | 15 May 2023 | 00:15:18 | |
Jack Meyers, director of product for SMC National, joins Gary to talk about what marketing trends he’s seeing so far in 2023, why practices are suddenly paying so much more to acquire leads, and how Google Local Service Ads offer a new way for dentists to attract patients — and danger for those who don’t have enough reviews.Website: https://smcnational.com/ LinkedIn: https://www.linkedin.com/company/42784555/ Say hello to Jack!LinkedIn: https://www.linkedin.com/in/jack-meyers-473749216/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #16 Dee Fischer - What Most Dental Offices MISS When Trying to Scale | 15 May 2023 | 00:23:27 | |
Dee Fischer, founder of Fischer’s Professional Group, talks with Gary about how accountability charts are essential for practice leaders who want to scale, why you should designate one office in your group as your “home base”, and why you should never underestimate the value of your front desk team.Website: https://fischerspro.com/Facebook: https://www.facebook.com/FischersProGroup/Say hello to Dee!LinkedIn: https://www.linkedin.com/in/dee-fischer-25449245Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #15 Craig McVey - Why You Need To Admit You Aren’t the Expert | 15 May 2023 | 00:23:24 | |
Craig McVey, COO of Mountainside Dental Group, talks about why for his leadership team, marketing success started with admitting how much they didn’t know, why phone conversion is his number one KPI for new patient growth, and how he’s working to boost referrals.Website: https://mountainside-dental.com/Facebook: https://www.facebook.com/MountainsideDentalGroupSay hello to Craig!LinkedIn: https://www.linkedin.com/in/craig-mcvey-27782214/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #02 Tanner Applegate - How To Scale Your Marketing in Dental | 15 May 2023 | 00:18:48 | |
On the premiere episode of Dental Marketing Goat — a podcast that drills down on proven tactics to get more dental patients — SMC founder Gary Bird interviews DSO veteran Tanner Applegate on how to scale your marketing as your DSO grows.Website: https://www.unify.dental/ Say hello to Tanner!LinkedIn: https://www.linkedin.com/in/tanner-applegate/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #14 Kevin Tallman - How Training Your Team to Answer Phones Can DOUBLE Your Conversion | 15 May 2023 | 00:27:59 | |
Mango Voice CEO Kevin Tallman stops by to talk about how phone systems can affect the patient flow, why so many practices fail to appreciate the value of each phone call, and how to motivate your team to level up on converting calls into new patient growth.Website: https://mangovoice.com/LinkedIn:https://www.linkedin.com/company/mangovoice-com/Say hello to Kevin!LinkedIn: https://www.linkedin.com/in/kevin-tallman-b36a1835Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #115 #1 Hack to Boost Dental Marketing ROI | 11 Nov 2024 | 00:05:37 | |
Looking to boost ROI in your dental practice's marketing? Connect with our Host Here ⤵️ Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #13 Ryan Morrison - Don’t Let Your Patients Walk All Over You | 15 May 2023 | 00:18:13 | |
Ryan Morrison, CEO of Millard Family Dentistry, talks with Gary about why switching patients from a hygienist’s schedule to a doctor’s can make scheduling more efficient, why you can’t let patients walk all over you, and how recording patient phone calls helps you to have your team’s back.Website: https://millarddentistry.com/Facebook: https://www.facebook.com/millarddentistrySay hello to Ryan!LinkedIn: https://www.linkedin.com/in/rymorrisonVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #12 Jack Meyers - The Dangers of Hiring Marketers Who Don’t Know Dental | 15 May 2023 | 00:13:51 | |
Jack Meyers, Director of Marketing at SMC, returns to offer more insight into Google’s new Local Services Ads for dentists, including why dentists should prepare for a bumpy ride during the rollout phase, plus what DSOs risk by hiring marketers who don’t know the dental business.Website: https://smcnational.com/ LinkedIn: https://www.linkedin.com/company/42784555/ Say hello to Jack!LinkedIn: https://www.linkedin.com/in/jack-meyers-473749216/ Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #11 Dr. Kari Cunningham - Delivering High-Impact Care to Communities in Need | 15 May 2023 | 00:23:11 | |
Dr. Kari Cunningham tells Gary about why she chose to open her pediatric practice in an underserved community, how she’s grown her patient base by partnering with local schools to offer preventative care during in-school visits, and why dentists should strive to give each patient the kind of memorable experience they’ll want to share with their friends.Website: https://pantherpediatricdentistry.com/Facebook: https://www.facebook.com/pantherpediatricdentistry/Instagram: https://www.instagram.com/panther_pediatricdentistry/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #10 Greg Pellegrom - Simplify Your Practice Using Virtual Consults | 15 May 2023 | 00:23:36 | |
SmileSnap CEO Greg Pellegrom shares insights on how practices can use virtual consults to generate more new ortho or cosmetic patients, why this approach is especially appealing to Millennials and Gen Z, and why the biggest mistake a practice can make is not quickly getting back to a new patient inquiry. Website: https://www.smilesnap.com/LinkedIn: https://www.linkedin.com/company/smilesnap/Say hello to Greg!LinkedIn: https://www.linkedin.com/in/gregpellegromVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #09 Dr. Robert Morrison - Moving From Dentist to CEO and How to Acquire More Locations | 15 May 2023 | 00:33:26 | |
Dr. Robert Morrison, CEO of Morrison Dental Group, shares his path from solo practice owner to running 10 locations, what he looks for when he’s thinking about buying a new practice, and how he’s managed the transition from working dentist to CEO.Website: https://morrisondentalgroup.com/LinkedIn: https://www.linkedin.com/company/morrison-dental-group/Say hello to Robert!LinkedIn: https://www.linkedin.com/in/dr-robert-morrison-a0617b77Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #08 Sasha Tapie - He Reduced 'No-Shows' with One Trick | 15 May 2023 | 00:33:39 | |
Sasha Tapie, CEO of TLC Dental, tells Gary how his six-location group has grown from seeing 250 patients a week to roughly 1100, how he and his team have tackled the problem of patients who schedule and then don’t show up, and why doctors reaching out before an appointment is key to building long-term patient relationships.Website: https://www.tlcdental.com/LinkedIn: https://www.linkedin.com/company/ultimate-smile/Say hello to Sasha!LinkedIn: https://www.linkedin.com/in/sashatapie/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #17 Dr. Michael Travis - Generate 15 New Patients a Day Using Same-Day Service | 15 May 2023 | 00:17:55 | |
Dr. Michael Travis, owner of Pine Lawn Dental, talks about why he’s built his practice around emergency, same-day dentistry, how he’s generating 15 new patients a day largely through word-of-mouth, and what kind of systems he’s set up to maintain that level of patient volume.Website: https://www.pinelawndental.com/LinkedIn: https://www.linkedin.com/company/pine-lawn-dental-groupSay hello to Michael!LinkedIn: https://www.linkedin.com/in/michael-travis-23193b3aVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #07 Kaitlyn Kiedrowski - How to Boost Your Results Using Outside Vendors | 15 May 2023 | 00:23:48 | |
Kaitlyn Kiedrowski, director of marketing at Henritze Dental Group, talks about generating hundreds of patients each month for her nine-practice DSO, using geofencing to track new patient growth over time, and how she collaborates with outside vendors to boost her results.Website: https://www.henritzedental.com/LinkedIn: https://www.linkedin.com/company/henritze-dental-group/Say hello to Kaitlyn!LinkedIn: https://www.linkedin.com/in/kaitlyn-kiedrowski-8937b7170/Visit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/ | |||
| #114 My Proven System for Landing More Smile Makeover Clients FAST! (Step by Step) | 08 Nov 2024 | 00:23:41 | |
Dr. Jacob Berger, owner of Smiles at Lakewood Ranch, returns to the show to share why he built an entire online course about smile makeovers, what he’s learned in almost a decade as a smile makeover dentist, and what you need to do to get more smile makeover cases. Website: https://thedsoacademy.com/courses/smile-makeover/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #113 9 Revenue Dental Hacks for 2025 | 07 Nov 2024 | 00:07:37 | |
Ready to supercharge your dental practice in 2025? In this episode, Gary Bird dives into the 9 essential Revenue Generating Hacks every dental professional needs to know to stay ahead. Discover proven strategies to increase patient flow, maximize revenue, and keep your schedule fully booked in the coming year! Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #112 3 Hacks for High-Income Dental Marketing | 06 Nov 2024 | 00:09:11 | |
In today’s show, Gary will go over a question that someone dropped in his Growth & Marketing group about high-income patients. Gary will share the three steps you MUST do to win and share the nuances of high-income vs low-income. He also will give away a FREE treatment acceptance course you must have to win in high-income areas. Website: https://smcnational.com/
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| #111 How to HACK Other Dentist’s Marketing | 30 Oct 2024 | 00:13:04 | |
Did you know that the average dentist in America loses 80% of their new patient leads before stepping into the office? In this episode, discover why these potential patients are ending up in other practices—and learn how to keep them coming to yours instead! Gary Bird uncovers effective, budget-friendly strategies that any dental practice can implement to capture and retain more patients without breaking the bank. Gary explains how small, actionable changes can significantly prevent patient loss and create a strong patient acquisition pipeline. This episode covers practical ways to ensure more patients choose your practice, from improving call responsiveness and reducing wait times to leveraging powerful tools like Google reviews and retargeting. By understanding the most common reasons patients drop off, you’ll be better prepared to meet their expectations and create a more efficient, patient-focused practice. Don’t let your new patient opportunities slip away—learn how to make every marketing dollar count! Watch the episode now and start implementing these easy, effective strategies today.
Website: https://smcnational.com/ | |||
| #110 The Truth About Scaling: 5 Reasons Group Practice Marketing Falls Flat | 29 Oct 2024 | 00:16:05 | |
Looking to elevate your group dental practice’s marketing strategy? In this episode, Gary Bird dives into essential marketing insights specifically for group practices, sharing expert tips on optimizing your budget and maximizing patient profitability. Discover the five key factors that can set your marketing efforts up for long-term success! Website: https://smcnational.com/ | |||
| #109 Stop Paying for Marketing! How to Grow Your Practice with Referrals | 19 Oct 2024 | 00:09:56 | |
Want to grow your dental practice without spending on paid marketing? In this episode, Gary Bird shares powerful strategies to help your practice thrive using patient referrals and organic growth. Learn how to build a referral machine, enhance the patient experience, and leverage Google reviews to attract new patients. Here’s what you’ll discover: *How to generate patient referrals and grow your practice BONUS: Get access to Gary’s FREE training course, designed to help you implement these strategies effectively—don’t miss out! Connect with our Host Here ⤵️ Website: https://smcnational.com/ | |||
| #108 Why You’re Missing the Right Patients: Fix Your Targeting Now! | 18 Oct 2024 | 00:09:57 | |
In this episode, we’ll dive into the secrets of properly targeting new patients and unlocking the power of data to attract the right ones for your practice. Website: https://smcnational.com/ | |||
| #125 Should Every Dentist Build a Personal Brand? Here’s the Truth | 16 Dec 2024 | 00:11:23 | |
Personal Branding for Dentists: Game-Changer or Overhyped? Website: https://smcnational.com/ We’d love to have your support! Our team has worked hard to bring you insights, inspiration, and strategies to grow your practice through our podcasts. Here's where YOU can help! | |||
| #107 Surviving Election Season: How to Protect Your Practice from the $12B Ad Surge | 17 Oct 2024 | 00:10:13 | |
In this episode, Gary Bird discusses the significant impact of the 2024 election on dental practices, particularly how political advertising can affect patient behavior and spending. He emphasizes the importance of proactive marketing strategies to mitigate potential downturns in patient engagement and treatment acceptance during election years. Gary provides actionable insights on leveraging end-of-year benefits and engaging patients with unscheduled treatments to maintain practice growth despite external political pressures. Website: https://smcnational.com/ | |||
| #106 Framework for Setting Marketing Budget | 17 Oct 2024 | 00:06:08 | |
In this episode, Gary Bird discusses the critical importance of establishing a robust marketing budget when launching a new dental practice location. He shares insights on the common pitfalls of underfunding marketing efforts and provides a framework for determining appropriate marketing expenditures. By comparing the marketing budgets of larger competitors like Heartland, he emphasizes the need for strategic planning and targeted spending to ensure successful patient acquisition and practice growth. Website: https://smcnational.com/ | |||
| #105 Don't Sign That Contract! 3 Red Flags Every Dentist Must Know | 11 Oct 2024 | 00:09:44 | |
In this episode, Gary Bird discusses the critical aspects of dental marketing contracts, focusing on the red flags that practitioners should be aware of. He emphasizes the importance of avoiding long-term contracts, auto-renew clauses, and non-disparaging agreements. Gary also highlights the need for marketing companies to be willing to work with clients on existing contracts and provide resources for those who may be stuck in unfavorable agreements. Website: https://smcnational.com/ | |||
| #104 Is Now the Right Time to Start a Group Practice? What You Need to Know | 10 Oct 2024 | 00:05:58 | |
In this episode, Gary Bird discusses the current landscape of the dental industry, particularly focusing on whether now is the right time to start a group dental practice. He introduces an upcoming virtual event that will cover various aspects of expanding a dental practice, including attracting and retaining associates, marketing strategies, and growth planning. The event promises valuable insights from industry experts and offers attendees the chance to earn CE credits for a nominal fee. Website: https://smcnational.com/ | |||
| #103 7 Critical Steps to Stop Wasting Money on Dental Ads | 09 Oct 2024 | 00:10:55 | |
In this episode, Gary Bird discusses the challenges and strategies surrounding paid advertising in the dental industry. He emphasizes that many dental practices have failed with paid ads due to a lack of understanding and proper execution. Bird outlines seven essential components for successful paid advertising, including understanding different ad platforms, optimizing websites, setting up Google My Business correctly, tracking conversions, and ultimately turning marketing patients into referrals. Gary highlights the importance of adapting to changing consumer behaviors and the competitive landscape in the dental market. Website: https://smcnational.com/ | |||
| #102 10 Deadly Marketing Mistakes Dentists Make (and How to Fix Them) | 08 Oct 2024 | 00:18:54 | |
In this episode, Gary Bird discusses the top 10 marketing mistakes that dentists make which hinder their growth. He emphasizes the importance of removing barriers for patients, the significance of online presence and reviews, and the necessity of effective communication and scheduling. Each mistake is explored in detail, providing insights and actionable advice for dental practices to enhance their marketing strategies and ultimately drive growth. Website: https://smcnational.com/ | |||
| #101 The #1 Mistake That Can Sink Your New Practice (And How to Avoid It) | 05 Oct 2024 | 00:14:14 | |
Starting a new practice is exciting but can also be overwhelming! Website: https://smcnational.com/ | |||
| #100 How SEO Almost Cost Me My Business! | 04 Oct 2024 | 00:07:53 | |
In this episode, Gary Bird discusses the critical role of SEO in the dental industry, sharing his personal experience of nearly losing his business due to sudden changes in Google's SEO rules. He emphasizes the importance of having a predictable marketing strategy that combines SEO and Google Ads to ensure a steady flow of new patients and business stability. The conversation highlights the evolving nature of SEO and the risks associated with relying solely on it for business growth. Website: https://smcnational.com/ | |||
| #99 How to Double Your New Patient Count in One Month | 03 Oct 2024 | 00:13:20 | |
In this episode, Gary Bird discusses the significant impact of effective marketing strategies on dental practices, highlighting a case where a client doubled their new patient count in just one month. He emphasizes the importance of seeking advice from experienced marketers rather than relying solely on traditional practices. The conversation delves into the effectiveness of discounts and specials in attracting new patients, the misconceptions surrounding patient perceptions of pricing, and the necessity of targeted marketing efforts to achieve growth in dental practices. Website: https://smcnational.com/ | |||