Demand Gen Made Simple - Janelle Amos

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https://elevate-growth.com/
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https://share.hsforms.com/1U9l5SK0_RRicifqZyGLAggd551b
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https://dogoodwork.io/
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https://www.linkedin.com/in/janelleamos/
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https://www.linkedin.com/in/dogoodwork/
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S2:Ep1 - Diagnosing Revenue Health, Partner-Led Growth, and Partnering with Sales

Season 2 · Episode 1

Thursday, October 3, 2024 • Duration 27:41

In this episode, fellow demand gen marketers, and CMOs hop on the show to discuss how to diagnose issues when MQLs and pipeline are strong but revenue lags, effectively build a robust pipeline within an ecosystem GTM motion, and navigate the complexities of attribution to ensure alignment with sales.

APPLY TO BE A GUEST ON THE SHOW: https://forms.gle/6jUecnsviQVNocMe7

Guests Bio's:

1) Jamie Skeels - Senior Demand Generation Manager at Cognism

2) Bill Glenn - B2B marketing leader who has been a CMO/VP of Marketing at 4 high growth startup organizations. Bill enjoys building and leading marketing teams, as well as helping companies create and maintain a world-class culture through empathy, collaboration and inclusion.

3) Nhi Duong - Director of Demand Generation at TeamDynamix with over a decade of experience in marketing and a knack for leveraging data-driven insights, Nhi has been instrumental in scaling several high-growth companies and taking new products to market.

More about the host, Janelle Amos:

LinkedIn: https://www.linkedin.com/in/janelleamos/

Website: https://elevate-growth.com/

YouTube: https://www.youtube.com/channel/UCno8t8RqELf294gsRViqc7A

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Season 1 Has Wrapped!

Season 1

Tuesday, June 13, 2023 • Duration 01:17

After 55 episodes, Season 1 of Demand Gen Made Simple has officially wrapped! This season has been extraordinarily amazing… discussing everything from what demand generation is, all the way to advanced strategies and gaining buy-in from not only myself but other experts in the field, as well.

Although the show’s going on break, I’m so excited to come back even better for season 2.

For now, relisten or rewatch some of your favorite episodes. And remember, you can catch the show on Apple Podcast, Spotify & Youtube.

Don’t forget to subscribe to my newsletter, Simplifying Demand Gen to continue to get more insights and tips.

You can also connect with me on LinkedIn!

And if you’re tired of your marketing feeling reactive and stuck, book a strategy call with me and we’ll dive into how I can help.

Thanks again for your continued support! See you next season.

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Ep. 47 - Janelle Amos' Masterclass with Metadata.io - Building a Demand Gen Plan Aligned with Revenue

Tuesday, April 4, 2023 • Duration 58:06

In this episode, Janelle shares with Metadata.io's Demand community the 3-step framework to reverse-engineer a demand gen plan to align the plan with the company's business objectives. Watch the full episode on Metadata.io's YouTube channel here: https://www.youtube.com/watch?v=9YBz-3k-jzg

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Ep. 46 - Mastering Customer Research with Ryan Gibson

Season 1 · Episode 46

Tuesday, March 28, 2023 • Duration 36:38

“People say talk to your customers… but no one shows you how”. In today’s conversation, I'm joined by Ryan Gibson, Founder of Content Lift, who talks about the importance of customer research and tactical tips for B2B marketers.

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Ep. 45 - Demand Gen is Not Complicated if You Know These 2 Things

Season 1 · Episode 45

Tuesday, March 21, 2023 • Duration 12:36

In today's episode we go back to the basics on the 2 components that make demand gen successful. The industry will tell you demand gen is complex, confusing, unmeasurable. My goal for this podcast is to shatter those opinions and provide you with fundamental tactics to be successful. In this episode I disclose the 2 most important components for your demand gen strategy to succeed.

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Ep. 44 - How The Lack of GTM Modernization Impacts Demand Gen Buy-in

Season 1 · Episode 44

Tuesday, March 14, 2023 • Duration 11:00

You could have the most seamless marketing journey and get the prospect to become a fan who *wants* to do business with you… only to have their enthusiasm crushed after a long, drawn-out sales process. And while a lot of companies are content running this model because the outdated sales process is proven, I think it’s a huge risk for demand gen marketers. Tune in to learn why.

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Ep. 43 - Running Demand Gen But Pressured for Leads? Do these 2 Things

Season 1 · Episode 43

Tuesday, March 7, 2023 • Duration 13:58

Budgets are being scrutinized, you're being asked to do more with less, you're wanting to still do demand generation activities but pressured to drive immediate demand conversions... what should you do? In today's episode, I break down the top 2 things you should be doing right now to drive immediate impact *and* get some qualified high-intent conversions.

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Ep. 42 - What To Do When Your Demand Gen Strategy Isn't Working

Season 1 · Episode 42

Tuesday, February 28, 2023 • Duration 18:37

You finally switched to demand gen, GREAT! Except... you're not seeing the success you expected. In this episode, I pull back the layers on what creating a demand gen strategy looks like. We cover the fundamentals to help you identify the missing component to yours.

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Ep. 41 - Latané Conant, Chief Market Officer, 6sense, Best 6sense Plays, Driving Marketing/Sales Alignment, and 2023 Trends

Season 1 · Episode 41

Tuesday, February 21, 2023 • Duration 32:46

Latané Conant, Chief Market Officer, 6sense, shares best advice for marketers on using 6sense, ways to drive marketing/sales alignment, and how to use AI to advance plays.

Ep. 40 - In The Lens of RevOps - Measuring Demand Gen With HubSpot with Kasey Bayne, Fractional CMO & Hubspot RevOps Specialist

Season 1 · Episode 40

Tuesday, February 14, 2023 • Duration 32:35

How should you measure demand gen using HubSpot? What are the go-to reports you should be using? How to set up HubSpot to support a demand gen model? Kasey Bayne joined Janelle Amos to discuss the best way to report demand gen leveraging the marketing automation tool, HubSpot.

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Demand Gen Made Simple – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

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Related Shows Based on Content Similarities

Apple Podcasts

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Demand Gen Made Simple – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other9

LinkedIn3

Spotify2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other9

LinkedIn3

Spotify2

Apple Podcasts

Spotify