Demand Decoded: Demand Generation & Digital Marketing Podcast – Details, episodes & analysis

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? 

While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately. 

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Click here to see how we can help you drive demand for your business.

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth.

We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create a thriving demand gen engine thereafter.

We also had some great questions and insights from the audience.

Click here to register for the next session (paid ads special). 

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Click here to see how we can help you drive demand for your business.

 Is demand generation really more effective than lead generation? 

Until recently, there was limited publicly available data comparing the effectiveness and conversion rates of these two marketing approaches.

But thanks to research from HockeyStack, we now have clear data showing the differences in performance. 

In this episode of Demand Decoded, we analyse lead generation versus demand generation using Hockeystack's report. The data reveals the huge differences between these strategies. 

This is a must-listen episode if you: 

•  Are experiencing poor lead generation results 
• Are considering shifting to a demand generation strategy 
• Need to navigate the transition from lead gen to demand gen at your company 

We dive into the data and numbers so you can make an informed decision for your marketing efforts.

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A few days ago, a major leak exposed Google's internal Search Ranking documents, revealing over 14,000 potential ranking attributes. This unprecedented look into Google's algorithm has sent shockwaves through the marketing and SEO community.

Google search is one of the world's most secretive, closely-guarded algorithms. There has never been a leak of this magnitude in its history, so it's no wonder everybody is talking.

In this episode of Demand Decoded, Dan Stillgoe examines how this leak occurred and assesses the legitimacy of the data. He also discusses the key takeaways for B2B marketers based on these leaked insights into Google's ranking factors.

Get an in-depth analysis of this significant leak and understand what it means for your SEO strategy. This timely episode provides a rare glimpse into Google's closely guarded ranking processes. 

Reference documents:

• Rand Fishkin, Sparktoro article
• Mike Kind, iPullRank article
• Google API Content Warehouse documents on Hexdocs
• Erfan Azimi's YouTube video
• Dan Taylor's blog on Navboost

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Click here to see how we can help you drive demand for your business.

Want to drive real demand with LinkedIn Ads?

LinkedIn is the go-to social platform for most B2B companies, offering a direct line to your target audience. But, for many reasons, lots of businesses running ads on LinkedIn struggle to see tangible results.

In this episode of Demand Decoded, we cover proven strategies to effectively advertise on LinkedIn and leverage this powerful B2B platform.

Tune in to learn how to maximise the impact of your LinkedIn ads.

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Click here to see how we can help you drive demand for your business.

Blogging was once the go-to content medium for most B2B companies. It was a proven way to attract and engage audiences.

But, with the rise of other content mediums and channels, the role of blogging has evolved.

In this episode of Demand Decoded, we'll explore if blogging still has a place in a modern demand generation strategy, covering:

- The speculated decline in search 
- The changing role of blogs in the buyer journey 
- The impact of AI on blogs and search engines 
- Effective ways to leverage blogging today 

If you're wondering whether to continue blogging or where to focus your efforts, tune in to learn what’s best for your content strategy. 

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In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.  

Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted. 

These efforts have led to truly impressive results: 

• 70% of Partful's quarterly ARR now comes from marketing-sourced deals 
• 75% of the company's marketing-driven ARR is generated by the new ad strategy 

This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.  

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With 8.5 billion searches happening 𝐝𝐚𝐢𝐥𝐲 on Google, SEO is still one of the most powerful ways to capture demand and drive revenue, but the right approach is crucial for success.

In this episode, we share our proven SEO approach that actually generates revenue.

We dive into Blend's own SEO strategy, which generates hundreds of high-intent leads, and explore the approach we use to achieve similar results for businesses in a range of industries. 

SEO may not be as glamorous as it once was, but finding the right approach can be a game-changer for your business.

Tune in to learn SEO strategies that actually generate revenue. 

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Businesses continue spending huge amounts of money on paid ads without fully understanding the return on that investment. 

In this episode, we dive into why companies continue pouring money into a channel that frequently fails to deliver positive returns. We’ll examine the key metrics you need to track to evaluate your paid ad spend and determine if it makes sense to continue investing in this space. 

Gaining clarity on the real ROI of paid ads is crucial to help guide smarter decisions about where to allocate precious resources for maximum impact. 

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We were thrilled to have Chris Walker, pioneering demand generation expert and Executive Chairman at Refine Labs, join us to decode modern B2B go-to-market strategies. 

As an innovator in B2B go-to-market, Chris shares an inside look at his journey to developing a modern approach to demand gen. 

He dives into the biggest problems plaguing B2B marketing today, including where companies waste budgets and where they should strategically invest more. Chris highlights a major opportunity for forward-thinking marketers to make an impact right now and shares some honest thoughts on the role of outbound marketing in an effective go-to-market engine. 

Click here to subscribe to the new Demand Decoded YouTube channel.

Click here to see how we can help you drive demand for your business.