DEALER TALK – Details, episodes & analysis

Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors.

It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible.

We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes.

Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results.

Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources.

Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts.

Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations.

Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance!

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If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I would choose in the process. If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900 Learn more about our services here: https://dealertalk.io Do you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: https://vinoracle.io/ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail.

Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before.

Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market.

Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce.

Connect with Curt

📞Mobile - 716.720.2788

🎩LinkedIn - linkedin.com/in/curtanderson-b2b

🌐Website - https://b2btail.com/

📧 Email - curt@b2btail.com Link to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.

📱https://dealertalk.io/our-partner/

🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/

👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠

🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠

📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠

🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 05:00 Why the market is pulling into the direct-to-consumer 11:00 What will the Hyundai / Amazon experience be like? 18:00 How to out-teach the competition? 25:30 There has been no disruption to the auto retail space 33:10 Why should customers trust us to buy their vehicle online 37:00 There is no in-person Amazon experience 39:39 The next five years Subscribe to My Channel:

YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.

Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..

Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

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Welcome back to another episode!

In this session, I speak with Trey Hudson, Sales Manager / Internet Sales Director, for a Toyota store in Flagstaff Arizona,  about the benefits that the internet has had for the buyer's process and has simplified the process for dealerships as a whole! 

If you don't have identified goals for your digital presence and what behaviors you have identified as the ones that are most indicative of vehicle purchase, then it will be challenging, if not impossible, to impact the bottom line. 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day

Connect with Trey here:

LinkedIn: https://www.linkedin.com/in/trey-hudson-b614a6192/

Email: hartfordhudson@gmail.com

Also, don't forget to check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in, and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode! 

In this session, I speak with my good friend Jason Geras about the best approach for salespeople during these critical times. What is the best approach when it comes to connecting with potential buyers? 

Now more then ever, we have reasons to reach out to our customer base to let them know what we are doing for them to ensure their safety while taking care of their automotive needs. The message and approach make all the difference in the world. 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day

Connect with Jason here:

LinkedIn: https://www.linkedin.com/in/jason-gerasimovich-28b8ab99/ 

Facebook: https://www.facebook.com/therealjasongeras

Email: jasongeras@gmail.com

Twitter: https://twitter.com/jasongeras 

Phone: 518.528.4445

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode! 

In this session, I have a conversation with Marc Lavoie from the Autobahn Academy about digital retailing and how to make sure we can effectively implement it now that it has become a must offering for potential buyers. 

When it comes to offering purchasing alternatives to buyers, it is not an "if you build it, he will come" approach. Customers need information on what you are providing through specific strategies that will clearly convey the expectation of the available options.

Also, it is important that during this time we make sure we create messages that will translate beyond the temporary situation and will still be relevant beyond the current state. 

Marc has offered a 20% discount for dealers who are looking for an edge to leverage information in order to increase performance in all areas of their operation! https://go.autobahnacademy.com/dealer-talk 

Connect with Marc here: 

LinkedIn: https://www.linkedin.com/in/lavoiemarc/ 

Website: https://go.autobahnacademy.com/

Mobile: 514.243.5995

Email: marc@autobahndigital.com

Twitter: https://twitter.com/MarcLavoie91

Also, don't forget to check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in, and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode! 

In this session, I have the absolute pleasure of interviewing Mr. Geroge Grinzewitsch, Principal and CEO of the Von Housen Automotive Group, to learn of some of the ways that he and his team are overcoming the current crisis we face. 

During this interview, we talk about how the Von Housen Automotive group was able to leverage the assistance available to businesses and how that has helped to keep people employed. We cover digital retailing, as well as how George sees it evolving as we continue to navigate these uncertain times.

Finally, we review marketing strategies and how data now more the ever is critically important to guide decisions that will set Dealership's up for success now, and after we get back to doing business. 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!

Check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode!

During this session, we speak with the CEO of Foundation Direct, formerly the head of the automotive retail division of Google, to talk about leveraging data in the automotive industry, especially during these times. We also talk about digital in general and pose the question: are we overcomplicating things when it comes to marketing in the auto industry? 

Finally, we review the power of social media marketing and how much more efficient it is when it comes to connecting auto intenders and in-market buyers with your inventory. 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!

Here is how you can reach Peter:

LinkedIn: https://www.linkedin.com/in/peter-leto-374b208/

Email: peter@foundationdirect.com 

Mobile: 248-840-4740

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode!

Did the BDC replace the salesperson, has it made it so that salespeople become order takers and not really have to hunt for deals anymore? Check out this session with my buddy Shawn Armore, a veteran that started from the bottom and worked his way up to Director of BDC for the highest volume dealer in Canada! 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!

Here is how you can reach Shawn:

LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/

Email: jshon77@hotmail.com

Also, don’t forget to check us out at our website and on the following  platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome back to another episode! 

In this session, we explore how social media prepares you to win more sales while leveraging the power of the platforms to become an authority within the space. 

There is no question that the distribution of content has changed forever with the platforms available today. In the world we live in, we have the power of creating our specific message as well as distributing to an audience. 

I recorded this session with Jeff earlier this year. Yet, it is incredibly relevant in the current climate because now more than ever leveraging the power of these mediums makes the difference between getting more sales or waiting for om the point for buyers to show up! 

Please, if you liked this episode, be sure to share it – and the podcast as well - with people that can benefit from the information so they can implement it in their day-to-day!

Connect with Jeff here: 

LinkedIn: https://www.linkedin.com/in/generalmotorsjeff/

Facebook: facebook.com/jeffhunterprousechev 

Email: hunterfourseven@hotmail.com

YouTube: youtube.com/generalmotorsjeff

Also, don’t forget to check us out at our website and on the following platforms:

Website: https://www.herbanderson.me/

http://dealertalk.biz/

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber

twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/

Thank you for tuning in and as usual, we will TALK later!

--- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support