Creatives Rule the World – Details, episodes &amp; analysis

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xo, Tracy Matthews

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Jewelry Brand Makeover Bootcamp

Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude

jeudi 29 août 2024 • Duration 35:30

Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss.

Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old.

In this episode, we cover:

[0:00] Jewelry Brand Makeover Bootcamp
[1:35] Introducing Marion Gaude
[3:38] Escaping her “Golden Prison” to reconnecting with her childhood
[11:01] Sourcing gemstones from India
[12:52] From Inspiration to Completed Collection
[16:09] Showcasing Jewelry on the Today’s Show during the Olympics
[25:34] Partnering with Le Bon Marchet
[27:21] Why did Marion take Laying the Foundation (LTF)?
[31:11] What was Marion’s favorite part of LTF?
[32:43] How did she justify the investment?
[34:07] Marion’s advice to listeners considering Laying the Foundation.

Here are the resources mentioned in the show:

Follow Marion on Instagram!

Check out Marion’s Jewelry Brand Atelier Siméon

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Free Masterclass: The Five-step Jewelry Sales Playbook

Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing!

jeudi 18 juillet 2024 • Duration 27:26

Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?

In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.

In this episode, we go over:

[3:41] How 2008 prepared me for today
[5:30] The economic reasons why precious metals price spike
[11:40] Ways to adjust your prices to account for the rising cost of materials
[13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
[15:47] Diversifying your product line to reduce material costs while keeping value
[17:34] Optimizing your supply chain to secure better deals
[18:31] Elevating your value proposition so customers recognize other sources of value
[19:32] Reducing or removing non-essential business and personal expenses

Here are the resources mentioned in the show:

The Jewelry Marketing Collective (Early Bird Sale)

Buy My Book: The Desired Brand Effect

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xo, Tracy Matthews

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Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Episode #480: The Fear That You're Avoiding

mardi 9 juillet 2024 • Duration 14:54

“Fear was running the show - not me”

That was the realization I had last week as I went on a journey of self-discovery.

I had been thinking about “expansion” and what the word meant for me and my business.

And as I thought about it - all my deepest fears came welling up to the surface.

I reached out to some people I trusted most - and they came through for me.

They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

In this episode, you’ll discover:

[00:48] Why playing not to lose is keeping you from winning
[1:28] How mindset is crucial to my success - and the success of every famous person I know
[2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me
[4:20] How feeling my greatest fears brought peace and acceptance
[5:20] The 3 stages of fear
[6:34] The 4 steps for overcoming fear - and the first is clarity
[11:54] How undealt with fear is actually running the show - not you

If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

This is an episode you won’t want to miss!

So get to listening!

Here are the resources mentioned in the show:

My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

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xo, Tracy Matthews

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Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch...

mardi 2 juillet 2024 • Duration 26:54

I’m often asked - “what would YOU do if you had to start your jewelry business over again?”

In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch.

In this episode, I cover:

Why I quit my retail job at Nordstrom to start a Jewelry company
What I did to go from achieving nothing each day to generating $50k in sales in just 6 months.
What to do when you’re sitting down to get work done - but don’t have a deadline to work towards.
Who I’d reach out to first to make sales if I were just starting again
Ways to sell items that aren’t even listed on your website
A story about how I helped one woman who was scared to reach out close a sale in just 5 minutes!
How often I think you should email your list and why frequent marketing actually brings in more sales.
I reveal that not all revenue-generating time is created equal - and I share which activities are worth your time and which are not.
I talk about the law of attraction and how energetics affect your success.
I recommend activities that I’ve found very helpful in cultivating a success mindset.
I talk about how to set up a funnel to generate automatic sales.
I share how one of my friend’s business took off while mine stagnated- and how doing what she did saved me from burnout, boosted my revenue, and led to me creating Flourish and Thrive Academy.
I show you where much of the value of your business really comes from - and it might not be where you think it is!

Here are the resources mentioned in the show:

My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

The Instagram Live video link for my discussion with Chelsea

Shopify free trial

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xo, Tracy Matthews

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Mediary Marketing website

Episode #478: Everything You Need to Know About TikTok Shop with Susan George

jeudi 27 juin 2024 • Duration 31:37

In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses.

In this episode you’ll discover:

Susan’s journey from a professional musician to a social media brand strategy expert
How Susan became a “celebrity” on TikTok from a home studio during the pandemic right after having a baby
Why Susan switched from Instagram to TikTok when developing her personal brand
Why TikTok is not just for “Dancing Teenagers” but is “A virtual QVC in your pocket”
Why people are switching to TikTok from Google when searching for information
Why Instagram and Facebook give you less reach for more money.
How TikTok gives you more control over your own success than any other platform
TikTok’s plan to serve as a better alternative to Amazon
How Susan used TikTok to turn her husband’s passion into half a million dollars in sales in less than six months starting with only 45 followers.
How TikTok made American small business owners 14 billion dollars last year and what that means for the TikTok controversy
How TikTok can lower your shipping costs, generate a greater return on your ad spend, and benefit creators more than other platforms.
How TikTok can automatically connect you with the right influencers who can make the most sales impact.
Why influencers are incentivized to produce only positive product publicity.
TikTok’s goal of helping businesses sell $1-3 million dollars in sales a month - without overwhelming new businesses with unfulfilable demand.
How TikTok is doing the hard work of reducing your competition for you.

This one's a good one!

Here are the resources mentioned in the show:

Susan's Instagram

Mediary Marketing Instagram

The Viral Collection

How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

'The Desired Brand Effect' Book

Click here to review the show on Apple podcast or your favorite platform
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass

Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today!

jeudi 20 juin 2024 • Duration 16:36

Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:

How to know in a snapshot if your brand is cohesive or not.
Why being good at sales doesn’t mean good at branding
How customers’ expectations change with where they are - and where you need to put your jewelry to sell.
The importance of your Jewelry screaming “YOU”!
Why price is an often-overlooked part of your branding strategy - and the psychology of buyers when they see it.
The essential skill for any jewelry maker or designer - and how to develop it

Here are the resources mentioned in the show:

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients

mardi 11 juin 2024 • Duration 26:45

Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales.

Tune in to discover:

Why it’s not enough to know basic facts about your ideal customers - and what else you need to know
How to sell to men looking to buy jewelry for their wives
The right “vibe” your Instagram needs to attract your dream customers
What information to remove from your Instagram Bio that might be wasting space and unknowingly turning your customers away
How to take photos that match your brand without needing expensive equipment or expertise.
How to get your Instagram to show up in Google Search
How to increase engagement and simultaneously boost your posts in the algorithm
What’s more important to your social media strategy than how many times you post a week
How to generate ideas for reels that align with your customers’ needs and your business’s brand
The goldmine of content that you are probably sitting on without even realizing it!
Which types of the up to 5 hashtags you should use for each post
What automations are killing your relationship with your customers - and how to change them to make them effective and welcoming

xo Tracy

Here are the resources mentioned in the show:
www.flourishthriveacademy.com/timelessbrand

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xo, Tracy Matthews

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Episode 476: The Energetics of Daily Sales

mardi 4 juin 2024 • Duration 21:33

Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:

How I got invited to speak right when I was looking to get in front of more people
The story of a hummingbird - and how it predicted success in my business.
The relationship sickness and disease have with a person’s goals.
How letting my friend pay for dinner transformed my mindset.
Why I no longer play-down compliments.

I'll share actionable insights on:

Alignment and Manifestation
Receiving and taking action
Betting on oneself: the power of personal growth and education

Let’s get started!

While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program.

Click here to review the show on Apple podcast or your favorite platform

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Follow Sabrina on Instagram!

Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer

mardi 28 mai 2024 • Duration 42:49

Sabrina Nussbaumer is a woman with a hell of a backstory.

In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.

In this inspiring episode, you’ll hear about…

…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…

…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…

…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…

Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.

Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.

Here are the resources mentioned in the show:

SNJD Boutique

The Halstead Grant

Train Your Customers to Buy From You Online