Explore every episode of the podcast Creating The Perfect Experience

Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald’s, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment, and financial services. Named one of Event Marketer Magazine’s Top 10 Women in Events, Dior has built her career around creating experiences that connect brands with people in meaningful ways—and turning ambitious ideas into scalable programs.

This episode we discuss:

• Dior’s path from Condé Nast and Nike to McDonald’s, agency leadership, banking, and Truist.
• Why learning how to turn “no” into “yes” has been one of the most important lessons of her career.
• How Dior was using culture, limited-edition products, and influencers at Nike before social media transformed marketing.
• How McDonald’s community marketing evolved into large-scale national experiential programs.
• Why the best experiential work comes from specialized teams and agencies working together.
• How financial brands can move beyond transactions and build deeper relationships through culture, community, and experiences.
• Why marketers should define the desired outcome first—and how experiential KPIs are evolving beyond attendance and impressions.
• Dior’s advice for the next generation of marketers: stay open, find your strengths, and never stop learning.

Follow Dior at:

https://www.instagram.com/thatdamndior/

Thanks for tuning in. Check us out at:
https://www.markstephenagency.com/podcast

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

What I Learned at Cannes Lions 2026

 [00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time this year. And I wanna talk about what I actually saw, not the highlight reels or the TikTok, but the version that I witnessed as an observer.

It's a place to learn and be inspired and connect, but it was a bit overwhelming. If you've ever been to Cannes Lions, the Cannes Lions International Festival of Creativity is one of the most recognized events in the marketing and advertising world. It draws brand marketers, agency leaders, media companies, and creators from all over the globe to the French Riviera for a week of sessions, awards, and deals.

And once I got there, the hierarchy became very clear to me and very fast. Brands are at the top, and the festival and the sponsors seem to [00:01:00] orbit around them. The conversations revolve around them. The beach activations, the yachts, and the parties are built for them. So if you're a brand, Cannes can make you feel like royalty, and honestly, that makes sense.

They're writing the checks. But what does that mean for everyone else? Agencies, designers, production partners. And in my opinion, you're either in service of the brand or you're looking for a seat at that table. So that was my first real lesson walking in. The second thing I noticed, and you couldn't miss it, was the amount of money that tech was spending.

Google, Amazon, Spotify, and the other major platforms were everywhere. Not just sponsoring sessions, I'm talking full-scale activations, immersive environments, hospitality spaces on the beach that cost millions. And the message was loud and clear. "We want your ad dollars, and we're willing to put up a show to get them."

What's [00:02:00] interesting to me as someone who lives in the experiential world is that these tech giants have fully absorbed the lesson that we've been teaching for decades, that an experience creates emotional connection that a media buy can't do alone. They're using our language and doing it to sell their platforms.

It's not a criticism, it's just a reality. When the biggest spenders in the room are competing through experience, it signals something important about where the industry is heading

So another observation, and this one I wasn't fully prepared for, was just how dominant the creator economy has become.

Creators, celebrities were everywhere. , Not as attendees, but as power players. Brands were actively courting them. Panels were built around them, and the conversation kept circling back to this theme: brands need creators to reach audiences, and the creators need brands to build scale.

It's a [00:03:00] relationship of mutual dependency. So what I found fascinating is the line between creator and brands were being blurred. The most sophisticated creators are operating as media companies, and the many brands are trying to behave like creators with a personality, with a point of view, and with a community.

And for experiential, this is actually an opportunity because when a creator or a brand wants to show up at a physical space, at a festival, a pop-up, or a cultural moment, they need our expertise. So Now let's get real for a minute. As a person walking through Cannes, not as a speaker, not as an award winner, just as a professional trying to connect and build, it can be tough to be noticed.

So if you're not a creator or an, you know, the athlete or the celebrity, it is difficult. Uh, so in my opinion, there are three currencies a panel, an award, or a connection. And it doesn't just go for creative agency. I [00:04:00] think it goes for anyone else who is, who is not a, a, you know, a brand leader.

Um, and without one of these currencies or awards or, or panel, um, you're networking to a sea of people who are all doing the same thing, all trying to get in front of the same decision-makers. And it's not a complaint. I just know the rules of the game, and the game is earn your visibility. You have to earn your way through there.

So another observation that that I noticed many times at the festival this year was AI, and I really, you know, expected to hear that. Um, but the take on it was, uh, slightly different. Everyone agreed that AI is here, and it's a tool. However, what I kept hearing over and over from brand marketers and agency leaders and creators was that people are starving for what's real.

In a world where content can be generated, where interactions can be automated, it's getting hard to tell what's human and what isn't. People are craving the [00:05:00] physical presence, eye contact, texture, spontaneity, the things that can't be faked or scaled This came up in panel after panel. The hunger for real human interaction is being driven in large part by the rise of AI, not in spite of it.

And I'll be honest, sitting in the room as someone who has spent many years building live experiences, I felt something close to a vindication because that's the argument we've been trying to make experience is irreplaceable. You can't automate the feeling of being in a room with some of the...

something that moves you. AI is making a case for us, and we just have to be loud enough to take credit for it. Which brings me to my next thought and why I wanted to even do this episode. Experiential work deserves to be recognized, particularly at Cannes, as a true form of marketing, not as a supporting category, not as a subcategory of something else, [00:06:00] but as a marketing discipline.

There were a number of discussions and talks geared toward live marketing championed by individuals at XP Land and the head of events at Canva, which were amazing. They were designed and produced live experience that were moving people, that create memories, that build community around the brand. That is creative.

That is strategic. That has measurable impact. And yet at a festival built around celebrating marketing creativity, the live experience often 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

With a career spanning over 25 years, Mark Testa has defined himself as a leader in experiential design and production. As Founder and Creative Director of Mark Stephen Experiential Agency, he has built a reputation for crafting culturally relevant, immersive experiences that connect with audiences across the globe. From producing international events during his early career at Condé Nast Traveler to leading large-scale activations for brands at Essence Festival of Culture and Beautycon, Mark’s work reflects a deep commitment to curiosity, empathy, and innovation. His philosophy—treating every project as both execution and experiment—has kept his agency at the forefront of the ever-evolving live experience industry.

This episode we discuss:

• Mark’s early career producing global events at Condé Nast Traveler.
• Curiosity as a discipline that fuels empathy, innovation, and cultural fluency.
• Adapting experiences to different audiences, from Beautycon to Essence Festival.
• How AI, AR, and social platforms are reshaping live events.
• Real-time learning: adjusting activations based on audience behavior.
• Building authenticity, inclusivity, and cultural relevance into every project.
• Why experimentation and adaptability are key to MSEA’s 20+ years of growth.

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

With a career defined by cultural connection and creative leadership, Carlos Benjamin is a dynamic force in the experiential marketing industry. As the founder of High Profile Lifestyle, he builds elite, culturally aligned teams that bring brand stories to life through authentic, high-energy experiences. His work spans collaborations with Oprah Winfrey, Disney, the NBA, Pepsi, and the Essence Festival, as well as advocacy-driven initiatives like the AAPF’s HBCU Banned Books Tour. Beyond production, Carlos is a fierce advocate for freelancers, spearheading ventures like Freelancers Unplugged and The Ambassador’s Alliance to create stability, access, and opportunity for independent talent. Known as a connector, a mentor, and an artist in his own right, Carlos is reshaping the future of live experiences and the freelance economy.

This episode we discuss:

• Carlos shares his unconventional career path and the pivotal choices that led him into experiential marketing.
• Why mentorship has been a cornerstone in his journey, and how he now mentors others to pay it forward.
• The importance of investing in yourself — financially, creatively, and personally — to sustain growth in a demanding industry.
• How Carlos approaches building culturally aligned teams that embody the brands they represent.
• The story behind Freelancers Unplugged and The Ambassador’s Alliance, and how they aim to transform the freelance economy.
• Lessons on resilience: why going further often means going through more.
• Carlos’s advice to emerging professionals about creating your own opportunities and leaning into mentorship at every stage of your career.

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry.

This episode we discuss:

• Staci shares her creative roots in theater and how directing live performance shaped her approach to experiential events.
• She breaks down her “Golden Triangle” framework: aligning audience, brand, and community impact.
• We dive into the origin story of Essence Festival’s Beauty Carnival and what it took to scale it into a major success.
• She offers real talk on sponsorship strategy—why “cool” isn’t enough, and how brands can create meaningful, measurable engagement.
• Staci’s advice for young professionals: embrace feedback, stay curious, and don’t be afraid to start over
• Staci’s advice for clients: know your goals, trust your experts, and be honest about your thresholds for success
• The value of active listening, mentorship, and feedback culture in creative teams

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

James Aguiar is a celebrated fashion director, creative consultant, and television host with a dynamic career spanning over 25 years. From his early days dressing mannequins in Macy’s windows to becoming fashion director at Bergdorf Goodman and creative director of Isaac Mizrahi Live, James has helped shape the voice of fashion across print, television, and retail. He has worked with some of the world’s top luxury brands, appeared on major TV networks, and produced unforgettable fashion stories at Modern Luxury. Known for his theatrical flair and deep industry knowledge, James brings a singular perspective that blends glamour, grit, and authenticity.

This episode we discuss:

• James’ unconventional path from NYC nightlife to window dressing at Macy’s and Bergdorf Goodman
• How he broke into fashion editorial without formal training
• His transition into television, hosting Full Frontal Fashion and red carpet coverage
• Leading Modern Luxury’s fashion direction across 18 titles and redefining regional luxury
• His current role with Isaac Mizrahi Live and lessons learned navigating between luxury and mass-market
• James’ perspective on patience, style identity, and owning a nonlinear creative journey
• Why he believes “jobs are rented, careers are owned”
• A preview of his upcoming podcast, Label Queen, exploring identity, perception, and style beyond designer tags

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Richelle Carey. Richelle Carey is an award-winning international journalist and moderator, known for her work with CNN and Al Jazeera America. With over two decades in journalism, Richelle has anchored major broadcasts, reported internationally, and now facilitates real conversations with global changemakers at leadership forums, summits, and events such as the Doha Forum. Today, she focuses on moderating major conferences across a range of topics, combining her sharp journalism skills with an authentic, conversational style that engages audiences worldwide.

This episode we discuss:

• Richelle’s unconventional path into journalism and her early career lessons
• How she transitioned from local news to CNN, and later Al Jazeera in Doha, Qatar
• The differences between American media and international journalism
• How moderating live events compares to traditional news anchoring
• Richelle’s approach to creating authentic conversations, even in high-pressure environments
• Her advice for creating better panels and interviews through preparation, empathy, and real connection

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Pamela Kupper. Pamela Kupper, Founder of Thesan, is a theatrical lighting designer with over 25 years of experience across theater, opera, events, architecture, and fashion. She brings a holistic approach to every project, balancing function and beauty. Pamela also has a background in project management and has worked on landmark façade lighting. She continues to design for live theater and events, staying current with the evolving needs of modern productions. She is a member of United Scenic Artists Local 829.
This episode we discuss:

• Pamela’s background and early career challenges
• Pamela shares her path from theater to corporate, fashion, and broadcast lighting.
• She explains how lighting shapes emotion and tells a story.
• Her process blends creativity with technical precision.
• Highlights a mountain lighting project driven by storytelling.

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Luciana Pampalone.  Luciana is an award-winning photographer and artist with over 30 years of global experience. Her work has been featured at top galleries in New York and Miami, as well as magazines and books, including Perfect Entertaining. Based on her contributions to the creative arts, she has been named George Wayne's Top 100 Creative Influencers. 

This episode we discuss: 

• Luciana’s background and early career challenges.
• Creative Ventures, Art Projects, AI in photography. 
• Industry evolution & her personal insights. 
• Message behind her Crowns.
• Share stories, tips serving clients & so much more 

Luciana Pampalone: 

https://www.lucianapampalonestudios.com/ 

https://www.instagram.com/lucianapampalone?igsh=MWg0djk5dGUwdjVraQ==

https://www.instagram.com/dream_team_creatives1?igsh=MWx5d2d0cTNzdjZrZQ== 

https://www.dreamteam-creatives.com/ 

https://www.linkedin.com/mwlite/profile/in/lucianapampalone

https://a.co/d/7USTwD2

https://a.co/d/3yeU3UK

https://a.co/d/97iIqtw

Mark Testa: 

https://www.markstephenagency.com

info@markstephenagency.com

https://www.linkedin.com/company/mark-stephen-design-&-production/

https://www.instagram.com/markstephenea/

https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Adrianne Mellen. Adrianne Owner and Lead Planner of Propeller US. She began her career in publishing from Vogue to Real Simple. In 2009 she launched her own successful event planning business that has evolved to a more purposeful driven company that empowers women in business and life. Adrianne recently launched a new venture that creates bespoke experiences at New York Fashion Week. 

This episode we discuss: 

• Adrianne’s background and early career in Publishing.
• Networking & Determination. 
• The transition to Event Planning & Launching Propeller. 
• Share stories, tips serving clients & Fashion Week Experiences.
• So much more 

Adrianne Mellen:
https://propeller-us.com/
Email: letsgo@propeller-us.com
Email: amellenramstack@gmail.com

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Ty Yorio. Ty a leader in event security. His company keeps high profile events safe and secure with a degree in criminal justice. He became a New York city police officer, then detective. After he retired, he founded Citadel security, providing services to New York fashion week to freeze art fair. 

This episode we discuss: 

• Ty’s background in Law Enforcement to how he started the business 
• Share stories and tips serving the clients in this business 
• “Stay Focused, give the client what they need” 
• So much more 

Ty Yorio:
https://www.citadelsecurityagency.com/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Cate Lochead. Cate is CMO for Snorkel AI, that enables enterprises to develop AI that works for their unique workloads.
Cate is a master in marketing and building world class teams. With over 25 years of experience building high growth organizations, Cate is now a leader in AI space. 

In this episode we discuss: 

• How Cate got started in Tech, her background, Marketing and AI.
• Cate Shares how leveraging events can elevate your brand. 

Cate Lochead:
https://www.linkedin.com/in/clochead/ 
https://snorkel.ai/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Alicia Richardson is the co-founder and managing partner of Crowd Access, the first independent measurement company creating a standard for experiential marketing. With 18 years of experience across advertising, media, sales, and measurement, Alicia has held roles at Undertone, OpenSlate, DoubleVerify, and Essence Ventures, where she helped lead sales across a powerful portfolio including Essence, Beautycon, Refinery29, and Afropunk. Today, through Crowd Access, she is helping bring clarity, accountability, and common language to an industry that has long relied on applause, attendance, and glossy recap reports instead of true performance measurement.

This episode we discuss:

• Alicia’s path from advertising and media measurement to building Crowd Access.
• Why experiential marketing has outgrown the language it borrowed from digital.
• The problem with measuring live events through attendance, applause, and surface-level engagement.
• Why brands need to define what success looks like before an activation is built.
• How Crowd Access is creating the first independent measurement standard for experiential marketing.
• The role of the Experiential Power Index, or EPI, in evaluating events and sponsorship opportunities.
• Why transparency, common language, and real-time measurement are critical to the future of the industry.
• How experiential teams can move from post-event “autopsy reports” to actionable insights while an event is still happening.
• Why agencies are often unfairly tasked with proving ROI without the right tools or shared metrics.
• How better measurement can help brands justify larger experiential budgets to CMOs, CFOs, and leadership teams.

Follow Alicia and Crowd Access at:
https://www.crowdaccess.co/
https://www.instagram.com/crowdaccess/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Jarrad Clark. Jarrad is a passionate and experienced producer with over 30 years of experience producing events in more than 20 countries. Jarrad has worked with prestigious and creative brands to deliver unforgettable experiences. Jarrad is also an advocate for sustainability, eco-friendly practices and the future of technology in the events industry. 

This episode we discuss: 

• Jarrad’s background and prior experiences 
• Sustainable practices in high-end events 
• Artificial Intelligence in the events industry 
• New Book by Jarrad A. Clark: Beyond Reality  
• So much more 

Jarrad Clark:
hello@jarrad.xyz
https://www.youtube.com/watch?v=imZ52TrJEZs 
https://www.instagram.com/jarradxyz/
https://www.linkedin.com/in/jarradxyz/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Stephanie NoNe Dunivan. Stephanie is an energetic Essence on-air personality whose hosted multiple shows and various events. She is also a professional singer, co-host of Best Friends with Benefits podcast and the VP of Video and Branded Content at Essence. 

This episode we discuss:

• Stephanie’s background and the power of persistence.
• Share real world experiences and valuable tips for any industry.
• So much more.

Stephanie “NöNe” Dunivan:
https://www.instagram.com/nonedunivan/
https://podcasts.apple.com/us/podcast/bfwithbenefits/id1532687948

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Marty Tennant. Marty is an award-winning sales and marketing veteran with over two decades experience in the wine experience industry. She has been named the portfolio manager of the year and is currently the Experiential Development Manager of Moet Hennessey. 

This episode we have a Q&A panel discussion with Marty Tennant and Carmen Jones.  We discuss: 

• Diversity and Experiential Marketing
• Share real world experiences. Goal help listeners create better live experiences in diversity 

Marty Tennant :
linkedin.com/in/marty-tennant-wset-ii-29a7101b 
https://www.instagram.com/marty_boom/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Courtney Brown Warren. Courtney is the Chief Marketing Officer at Kickstarter. She's been the creative force behind some of the top brands including Audible, Madison Square Garden Company and Time Inc. Courtney has over two decades of experience working with global brands across diverse industries. 

In this episode we discuss: 

• Courtney’s background and how she balances creative with business 
• Courtney shares valuable tips of pivoting and transitioning to a new career. 

Courtney Brown Warren : 
https://www.linkedin.com/in/cbwandco/
https://www.kickstarter.com/


Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Ric Spencer. Ric is a top costumer for film and television. His work has been seen in King Richard boys in the band and the spider man franchise He's also a producer and director and is currently in production on the documentary called charivari the fashion uproar. 
In this episode we discuss:  

• Ric’s background and how he turned a Help Wanted sign into a successfully career 
• Shares what it’s like to work on Hollywood movie sets as a costumer

Ric Spencer
https://www.tvinsider.com/show/paradise-city-2025/
https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Ariel Foxman. Ariel is the Vice President Brand Experience of Boston Seaport, formerly the Editor in Chief of InStyle Magazine. Ariel has also been named Out Magazine's Out 100, the Business of Fashion's Top 500, and Crain's 40 Under 40, a contributing editor of Vanity Fair and a writer for Architectural Digest.

In this episode we discuss: 

·       Ariel’s background. His work as a writer, editor, and content developer. 

·       Shares valuable tips, his process being intentional about building community.

·       Check out Ariel’s website and social media, links are in show notes below.   


Ariel Foxman :
https://www.instagram.com/arielfoxman/
https://www.instagram.com/seaportbos/ 
https://hoo.be/seaportbos 
https://www.arielfoxman.com/     


Mark Testa   
https://www.markstephenagency.com   
info@markstephenagency.com   
https://www.linkedin.com/company/mark-stephen-design-&-production/   
https://www.instagram.com/markstephenea/   
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Gigi Burris. Gigi is one of fashion's top American hat designers. Gigi is a CFDA member and was named Forbes 30 under 30. Her designs have been featured in all the major publications from Vogue to Wall Street Journal. Gigi hats are worn by British royalty to celebrities such as Sarah Jessica Parker, Zoe Kravitz, Rihanna, Lady Gaga, Bella Hadid, and Madonna. 

In this episode we discuss: 

• Gigi shares her background and how she got started with Millinery 
• Discuss creating your own Bespoke fashion brand 
• Closely Crafted event on May 14th 
• Gigi shares valuable tips/advice on how to get into Millinery

Gigi Burris : 
https://www.closelycrafted.org/move-the-needle-2024
https://www.instagram.com/gigiburris/ 
https://gigiburris.com/ 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Chris Quidley. Chris is the director and co-founder of Quidley and Company Galleries in Florida and Nantucket. Chris works with corporate and private clients to acquire fine art and builds collections of distinction. Chris has been representing fine art for over 30 years.  With a top contemporary painter as his father, and framer mother, Chris literally grew up in the art business.  Chris previously worked for Christie's in London, managed several galleries on the East coast, and supports many corporate and private clients who rely on his expertise when acquiring fine art.

In this episode we discuss:
·       Chris’s background, growing up in the art business.
·       How he got started as a consultant and gallerist and so much more
·       Chris shares valuable advice about building a collection. Check out Chris’s website and social media, links are in show notes below.


Chris Quidley :
https://www.instagram.com/quidley_and_co/
https://www.quidleyandco.com/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Maria Clifton a.k.a DJ Ria. Maria is a successful well-known DJ for A list celebrity and events and major brands. Maria is an on-air personality for Sirius XM, Wilhelmina model, Actress, DJ, and in game host for the New York Islanders and New York Liberty. 

In this episode we discuss: 

• DJ Ria background from Professional Basketball to Modeling/Acting to Hosting/DJing. 
• How her personality and networking lead to her career journey and niche 
• DJ Ria shares valuable advice for building on your own strengths to create your path.  

DJ Ria, Maria Clifton : 
https://www.instagram.com/riaria5/ 
https://djria.nyc/ 


Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Franc Fernandez. Franc is an artist, designer, and creative director with Shaping Pop Culture. He creates complete visual tones from music videos to album covers to costumes for his high-profile clients including Rihanna, Beyoncé, and Katy Perry. He is best known for creating the meat dress for Lady Gaga at the 2010 MTV VMAs.  

In this episode we discuss:  

• Franc’s Inspiring Career Journey: From Merchandising to Designer & Creative Director
• Concept of Lady Gaga’s Meat Dress
• Designing your own Career Growth

Franc Fernandez : 
https://www.instagram.com/francfernandez/ 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark Testa explores why the renewed excitement around live events is both an opportunity and a challenge for brands. Budgets are coming back, audiences are gathering again, and the energy around experiential marketing is real—but popularity alone does not make an event effective. In this SoloCast, Mark breaks down six key considerations every event marketer should keep in mind when investing in live experiences, from defining clear objectives to designing moments that create lasting impact.

This episode we discuss:

• Why the current momentum around events does not automatically translate into meaningful results.
• The importance of starting with clear objectives before investing budget, time, or creative energy.
• How audience alignment can make or break an event’s effectiveness.
• Why every dollar needs a strategic purpose—and how to avoid spending driven by ego or pressure.
• The difference between building a setup and designing a true brand experience.
• How live events should connect to a larger marketing strategy before, during, and after the moment.
• Why content, amplification, and follow-up are essential to extending the life of an event.
• How brands can think beyond attendance numbers and measure deeper forms of success.
• The role of emotion, relevance, and human connection in creating experiences that resonate.
• What event marketers should consider now as live experiences become a larger part of the marketing mix.

Thanks for tuning in. Check us out at:
 https://www.markstephenagency.com/podcast

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Guy Torry. Guy is a multi-talented actor, comedian, writer, and producer. Guy's credits range from acting in American History X and Pearl Harbor, to hosting Def Comedy Jam, to executive producing Fat Tuesdays, the era of hip hop comedy, named the best documentary by the New York Times in 2022. 

In this episode we discuss:

•           Guy’s Inspiring Career Journey: From Marketing Assistant to Comedian to Producer

•           Phat Tuesday & Def Comedy Jam 

•           Career Growth Essentials: Tools and Strategies for Success 

Guy Torry :
https://www.instagram.com/guytorry/ 
https://originalproductions.com/show/phat-tuesdays/


Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this special episode, Mark shares a quick glance of what to expect in 2024. Topics we’ll cover and highlight as we evolve the focus of Creating the Perfect Experience Podcast. Some topics include:  

•  Focus more on the Creative process and live experiences 
• Individuals who follow their passion & create the best experiences 
• Design, architecture, services 
• Share tips and pitfalls of careers in Creative Space 
• Ego & Collaboration 
• Mentorship  
• Trends in 2024: 3D Video displays, influence of AI, DIY Techniques, punk revivals, all Immersive videos 
• Sustainability 
• Share secrets of success from top industry professionals 

 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Ashaunna Ayars, A multifaceted, forward-thinking professional, her true passion lies in her natural ability to transform ideas into fruition. Ashaunna is the founder of the Ayars Agency, a strategic brand and entertainment marketing firm. Ashaunna is the branding mastermind behind campaigns for some of the top music stars and brands globally. Her mantra is “Move fast & create things”. 

In this episode we discuss: 

• Ashaunna’s journey from the music industry to managing high-profile clients like Jay Z, Janet Jackson, Jill Scott, and Mary J. Blige– to founder of The Ayars Agency. 
• Ashaunna's biggest inspirations and influences that fuel her motivation. 
• How to effectively balance client needs with your own marketing expertise, brand collaborations, and understanding of consumer behavior. 
• Ashuanna's advice to potential clients + so much more!

Ashaunna Ayars
info@theayarsagency.com
https://www.instagram.com/theayarsagency/ 
https://www.instagram.com/ashaunnakayars/
https://www.soawfestival.com/


Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Bonnie Smith. Bonnie is the Senior Vice President and the Head of VIVI, the Culture Forward Division of Jack Morton Worldwide. Prior to her current position, she founded Studio B, a diversity driven creative agency with clients such as Showtime, NBC Sports, and CoverGirl. Bonnie has been featured in Adweek, Forbes, and Neyma Crane's Notable Entrepreneur.

In this episode, we discuss:

• Bonnie's Inspiring Career Journey: From Production Coordinator to Senior Vice President at Jack Morton
• Boutique Firms vs. Global Design Agencies: Understanding the Distinctions 
• Career Growth Essentials: Tools and Strategies for Success

Bonnie Smith
https://www.linkedin.com/in/bonnie-ott-smith/
https://www.instagram.com/jackmorton 
https://www.instagram.com/iambonniesmith/ 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Christine McBride. Christine is the Senior Director of Logistics and Operations for the Essence Festival of Culture. Christine has 25 years of event production experience, producing hundreds of live large-scale events around the world. Christine even supported the United Nations Economic Development Fund in Rio. 

Christine McBride
https://www.linkedin.com/in/christine-mcbride-7181186/ 
 
Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Chaira Foma. Chaira is a designer on Mark’s team. Chaira enjoys and has experience experimenting and pushing Artificial Intelligence together on various AI projects. Mark and Chaira discuss how AI or generative artificial intelligence is affecting experiential design.

1:21         Apprehension about the potential of AI
2:22         Everyday Uses of AI
3:34         Chat GPT
5:42         Benefits of AI, Pushing Creativity, Productivity tool
8:39         Using AI is Not Cheating
9:50         Three Main Software’s for Experiential 
11:23      Series of Steps to incorporate AI in designs
11:56      Using Mid-Journey with Photoshop
17:24      Key using AI
18:35      AI help with design process
21:30      Keep look out for what’s real

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Maurice “Mo” Caicedo Owner of Hey Mister! Mo is an award-winning 3D animator, his company, Hey Mister, is a full-service visual effects animation interactive studio, which creates the virtual experience of the food network, Samsung, and the Van Gogh exhibit.

1:10  - Got started at a young age
2:22  - Traditional Art School – learned foundations of Art
7:08  - Blue Sky/Pixar
8:00  - Real-time game engine, Unreal Engine, Unity 
12:10 - Creative Process: storyboarding, scripts, deck
15:20 - Artificial Intelligence
17:20 - Client Relations & Communicate. Scope Creek
21:20 - 3D scans, augmented reality experiences, projection mapping
22:29 - Van Gogh Experience - interactive 3D immersive project 
24:44 - Meta Verse project: Young & Sick
27:02 - Web AR
30:19 - Ways to Connect with Mo

Maurice (Mo) Caicedo
https://www.instagram.com/heymisternyc/ 
https://www.heymister.tv/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Elizabeth Anne Frank from Eye5. Elli is the Founder and Chief Executive Officer of Eye5 a staffing agency for events and experiences for over 19 years. Eye 5 provides models and brand ambassadors for companies such as Maybelline, Samsung, and Target.

1:04           Got started with Experiential Marketing 
4:16           Process of Staffing an Event
8:40           Necessary COVID Break turned into a Partnerships & business scaling   
13:02        Memorable/ Nightmare Client
15:40        Dealing with Inappropriate/disrespectful clients
20:40        Conference and Trade Show Productions
25:00         Appreciative Clients & Staff 
26:15         Best approach: Ask question and value the staff more
28:24         Non-Profit: Mr. Bones and Co.
31:32          Ways to Connect with Elli


Elizabeth Anne Frank
https://www.instagram.com/ellifranknyc/
https://eye-5.com/
https://mrbonesandco.org/ 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Jim Joseph. His theater career spans over three decades, on and off Broadway. Jim is currently the Director of Operations for the Second Stage Theater company where he oversees the operations, the Helen Hayes Theater, and the Tony Kaiser Theater.

1:46         Highschool beginnings: Performing Westside Story & Playing Football
3:08         Studied radio, broadcasting. Called back to Theater
6:27         Used Theater background became an Actor
6:00         Internship with Off Broadway producer & House Manager
7:52         1st House Manager at Victory Theater
9:40         42nd Street
11:10      Broadway & Off-Broadway classification
14:02      Developmental and incubator process of Broadway
17:19       Preview Process & Performances
20:20       Preventative problem solving
30:56       How Broadway works
32:42       Magic Elixir: Hard work, Talent & Luck
36:19       Youth Corps Program
37:38        Advice & Valuable Skillset
44:03        Follow Jim Joseph

Jim Joseph
https://2st.com/
https://www.ted.com/talks/jim_joseph_a_rooney_rule_for_broadway 
https://www.broadwayworld.com/people/gallery-person/Jim-Joseph/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/@CreatingThePerfectExperience 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Andrew Greene from Housing Works. Andrew is the Chief Operating Officer of Nonprofit. Housing Works mission is to end the dual crisis of homelessness and AIDS through advocacy, life-saving services, and entrepreneurial businesses that sustain its efforts. 

1:18                 Andrew starts with Fund-raising, public media, events

3:37                 Housing Works Thrift Store Events

5:02                 Design on a Dime beginnings

9:09                 Ground Breaker Award

11:20               Fashion Fraction event

12:40               Breaking AIDS 300-mile bike ride

21:26               New York City & New York State 1st Legal Cannabis Store

26:00               Housing Works Founding Story

29:11               Upcoming Events, July 14th 

30:20               Housing Works Next Gen Leaders Changes

31:09               New Housing Works Hotels coming

32:20               Ways to Support Housing Works

34:26               Housing Works Bookstore

Andrew Greene
Instagram @housingworks
https://www.housingworks.org/ 

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Erica Boeke is the founder and creator of XP Land, a platform dedicated to connecting, elevating, and defining the experiential industry. With a background spanning journalism and brand strategy at Condé Nast and Fast Company, Erica has built some of the most influential experience-driven platforms, including the Fast Company Innovation Festival, Wired Store, and Teen Vogue Summit. She sits at the intersection of strategy, creativity, and community, helping shape how brands use experiences as a core business driver—not just an add-on.

This episode we discuss:

•  Erica’s path from journalism to building some of the industry’s most influential experience platforms. 
•  Why experiential is no longer an “add-on” but the most powerful marketing channel today. 
•  The shift from events as media support to standalone revenue-driving businesses. 
•  The importance of community, fandom, and shared experiences in building brand loyalty. 
•  The lack of connection, measurement, and structure in the experiential industry and how XP Land aims to solve it. 
•  Why agencies need to get honest about their specialties instead of trying to “do everything.” 
•  How collaboration not competition is the key to unlocking bigger opportunities across the ecosystem. 
•  The role of experiential in a world saturated with AI-generated content—and why real experiences are the new source of truth. 

Follow Erica at:

https://www.instagram.com/xpland/

Thanks for tuning in. Check us out at:
 https://www.markstephenagency.com/podcast

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Tom Williams from Kadan Productions. Tom is a veteran of special event production. Thomas brought the vision of designers and producers to life for over 35 years, including New York Fashion Week, where he is been a staple for his 56 seasons. So if you can imagine it, Tom can build it.

1:33     -  Degree in TV & Radio
2:05     -  Went from TV Weatherman to Advertising Marketing Director 
2:27     -  Used Theater background and became an Actor
6:25     -  Being open to all different options
8:20     -  Meeting in the middle
10:01  -  Layering New York Fashion Shows
13:00  -  Napkin Drawings & Inspirations comes from anywhere
16:10  -  Production Process
21:30  -  Learn from everything you do. Never the same way twice
23:00  -  Success and being flexible
25:05  -  Develop relationships with trusted shops
26:33  -  Theater Tech roles
32:11  -  Ideal designer/producer. Come with a specific design/concept

Tom Williams
Instagram @kadanpro
https://kadaninc.com/

Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Eva Clark, who has planned over 500 weddings in the US and Europe, was named one of the best wedding planners in America by Brides Magazine. In 2003, she started a customized invitations business before shifting into wedding planning. Now, she’s one of the best in the business. She offers tips for prospective event planners as well as an overview of her own planning process.

0:31        Organic Beginnings
3:56        Starting Business in 2003
6:25        Travel & Destination Weddings
9:26        Network of Vendors
11:20      Planning Process & Budgeting
16:32      Wedding Timeline & Bookings
18:46      Art of Saying “No” & Vetting New Clients
22:22      Memorable Events
27:30      Future Events
29:20      Advice to Aspiring Planners


Eva Clark
hello@evaclarkevents.com
https://www.evaclarkevents.com/
https://www.pinterest.com/evaclarkevents/
Instagram @evaclarkevents
Twitter @EvaClarkEvents


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this second solocast, Mark discusses event strategies and shares some of the common issues marketers encounter in producing events. Sponsorships, finances, staffing shortages, timeframes, current events, and social factors are a few things to take into account. It's never too early to begin strategizing and planning for your event.  

0:31        Solocast  
1:25        Lead Times and Budgets 
2:35        Staffing Shortage  
3:10        Timeline  
5:00        Defining Success  
5:50        Finding the Ideal Event Date  
7:45        Summation  
9:15        Outro  

Mark Testa  
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea 
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Christina Neault has over 25 years of experience in fashion events and has been involved in New York Fashion Week from the start. She’s witnessed NYFW move from Bryant Park to Lincoln Center, to all over NYC. She spent eleven years as the Executive Producer at IMG Fashion and is still assisting designers with organizing fashion shows. Christina also mentors’ students at the High School of Fashion Industries. Today, she opens up about some of her favorite events and lessons learned throughout her accomplished career.

1:11          Early career
3:52          Freelance to IMG 
6:00          NYFW at Bryant Park
10:00        Evolution of NYFW
14:55        Advice to younger self
17:18        High School of Fashion Industries
20:30        Memorable events
23:15        Advice to designers
27:50        Connect with Christina


Christina Neault
linkedin.com/in/christina-neault-60243684
https://www.instagram.com/cdn32/

Mentioned
https://www.hsfi.nyc/
https://nyfw.com/home/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Teena Mobley is the Brand Experience and Events Manager at CBS. Her most recent project was "Summer of Ghosts," an immersive campaign to celebrate the hit CBS television series Ghosts. She studied business and sports management but was drawn to the "spice of life" in the events industry. Teena nearly died from cystic fibrosis when she was 10 years old and is a member of the Cystic Fibrosis Foundation. She credits her inspirational career path to taking risks and seizing opportunities.

1:10  -  Career path
5:50  -  College experience & Freelance/Internships. Sales, Marketing & Events
6:00  -  Cystic Fibrosis diagnosis 
10:20 - Role at CBS
11:14 - "Summer of Ghosts" events
14:40 - VIP “Upfront” Event
16:20 - Get comfortable, being uncomfortable
19:20 - Teena's favorite events: Price is Right & Revolt Summit 
22:15 - Advice to young professionals
24:01 - Connect with Teena
24:08 -  Event Planning business Teemo Events

Teena Mobley
https://www.linkedin.com/in/teena-mobley/
Instagram @teemo.events
teemoevents.com


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Colin Cowie is a highly regarded expert in experiential design, high-end events, luxury, and style. Royalty, Oprah, Ryan Seacrest, and Jenifer Lopez make up a few of his clients. The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, his most recent book, is a manual for creating exceptional customer experiences. Originally from South Africa, Colin moved to LA and got his start in events while working in catering. Later, he moved to NYC and found himself working at InStyle, on television, and planning over-the-top parties and weddings. He shares his wisdom on resilience, accountability, and the small and important details.

1:57 -    Start in South Africa Army
3:06 -    Move to LA, the start of his event planning business
4:19 -    Move to NY, business taking off
6:00 -    InStyle and television opportunities
6:55 -    Influences and trends
9:58 -    Most memorable events & projects currently in the works
12:20 - Emotional seduction / Bespoke luxury experiences
15:00 - Feedback, lessons learned, accountability
23:00 - Small details
23:56 - Advice to clients
26:25 - Hospitality Group


Colin Cowie:
Book: The Gold Standard: Giving Your Customers What They Didn't Know They Wanted
https://www.amazon.com/Gold-Standard-Giving-Customers-Wanted/dp/1400224004
Instagram @colincowie @colincowielifestyle
https://www.facebook.com/itsmecolincowie
https://www.colincowie.com

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Erick Long is the Vice President of Production at RedPeg Marketing, an independent brand engagement agency that creates memorable experiences. His exciting and varied career in events and entertainment has involved working with the Academy of Country Music Awards, Universal Studios, the Winter Olympics, and the Grammys. In this episode, Erick gives advice to young interns and aspiring event planners, reflects on his career path, and talks about maintaining professional connections.

0:56                 Early Career
1:53                 UP with People
2:38                 Move to LA
4:52                 Olympics 
8:15                 Professional Relationships
13:34               Universal Studios Special Events
14:42               ACM Honors
19:10               Advice to Younger Self 
22:12               Advice to Marketers 
24:50               Defining Success 
29:20               Latest Events 
30:40               Value of Event Internships & Volunteering
35:13               Get Connected with Erick


Erick Long
linkedin.com/in/erick-long
Instagram @plaid_erick
https://www.facebook.com/erickhlong
https://redpeg.com


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this special episode, Mark shares industry tips about ways to increase your event success rate time by using "time" to your advantage

1:15     Lack of control during events
1:20     Prototypes
2:25     In sync team
2:33      Ways to increase your success rate
3:28      Ability to manage uncertainty
4:06      Management of Time
6:01      Permits
8:34      Budgets
9:27      Ideal time frame to put on event
10:36   Promote your project 


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Wendell Cruz, sports & event photographer. Wendell combines his love of sports and photography to become a highly sought-after sports and event photographer. His images appear on media outlets throughout the country, such as New York Times, NBC Sports, and Sports Illustrated to name a few.

1:02       Started in Law, always loved photography
2:08       Public Defender background
3:09       Getting started in photography / Process 
5:02       How to become an in-demand Sports Photographer
5:21       Current state of Sports Photography
6:54       Importance of having a mentor(s)
8:01       Tips to getting started & Significance
9:35       Big Break at Madison Square Garden & Belmont Stakes
11:51     Importance of Networking & following up
13:55     Seasons of Sports Photography
15:30     How to get booked for high-profile sporting events
18:46     Most Memorable Events: Triple Crown & Dwayne Wade's last game
21:32     Three reasons to get into sports photography
24:05     Effects of social media & cell phones on the industry 
27:49     Advice to young professionals


Wendell Cruz
https://www.instagram.com/finishfirstphotos/
https://twitter.com/Finish1stPhotos
http://www.finishfirstphotos.com/

Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Carmen Jones, the Senior Director of Experiential of Essence. With over 20 years of experience, Carmen is responsible for the brands notable live and virtual events, including Essence Festival of Culture, Black Women in Hollywood, and Essence Fashion House to name a few. Learn what it takes to produce one of the nation’s largest festival, The Essence Festival of Culture. 

00:40      Started in banking &educational finance
1:39         Working in Wine & Spirits led to Events business
3:17          Launched own Event planning business
6:06          Lifestyle of consumer 360
8:12          Brand Persona
11:19       Understand the “Why” & “Who”
12:05       Process & timeline
13:13       Ideation Roadmap
15:48       Producing Essence Festival
23:40       Wish known before: Power of my Peers
25:41       Virtual Events
27:50       Operating during COVID
29:06      Support Black-owned Business
31:00     Advise to professionals
34:09     Essence Fest


Carmen Jones
Instagram @mscarmenj
linkedin.com/in/carmenrjones
https://www.essence.com/essence-festival-2022/
https://www.essence.com/

Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Lash Fary is the founder of Distinctive Assets and the visionary behind celebrity gifting as a global marketing platform. Known as the “Gift Guru,” Lash has spent decades creating high-impact brand moments tied to the biggest stages in entertainment — from the Grammys to the Emmys and beyond. By transforming product placement into a cultural strategy, he has redefined how brands connect with talent, media, and audiences at scale.

This episode we discuss:

• Lash’s path to building and defining the celebrity gifting industry.
• How gifting became a strategic marketing channel, not just a perk.
• What brands often get wrong when trying to connect with celebrities.
• The importance of timing, curation, and cultural relevance in brand placement.
• How to create moments that generate real visibility and lasting impact.

Follow Lash at: 

https://www.instagram.com/swagassets/

Thanks for tuning in. Check us out at:
https://www.markstephenagency.com/podcast

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with David Bowen, the president and founder of Bowen & Company. His company produces spectacular high-profile events, including the James Beard awards, where he has served as executive producer for 16 years.  Learn what it takes to produce this multi-faceted event that includes an awards ceremony and a culinary component with over 25 chefs from around the country.

00:52     Getting started in theater 
1:39        Working with Hearst & Oprah Magazine
3:52        James Beard paused during COVID
5:08        What is a James Beard Award 
8:13        Components of the James Beard Awards Event
10:37      25 Chefs from around the country
12:09      Creating a foundation for top chefs
14:13      Grace Under Pressure
16:47      Incredible Team 
18:21      Taste of America
21:50      Non-profit sector during COVID
25:01      Fundraising 101
26:13      Virtual Events
26:36      Advice for success for clients
31:38      Advice to someone starting out
34:25      Final Thoughts

David Bowen
Instagram @bowenandcompany
https://www.linkedin.com/in/david-bowen-10a4757/ 
https://www.jamesbeard.org/awards 
https://www.jamesbeard.org/tasteamerica

Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

James LaForce is the founder and CEO of LaFORCE, a highly regarded full-service marketing communications agency for the world’s top brands. Born in Wisconsin, James started fantasizing about a glamorous New York City life when he was just ten years old. James got his start in public relations while working for the legendary publicist, Eleanor Lambert. His PR firm was recently named “The Most Powerful PR Firm” by The Observer. In this episode, James shares advice for young professionals and potential clients and details of the most memorable event of his career thus far.

1:38                 Career path 
6:20                 Working for Eleanor Lambert
10:01               PR Industry back in the day
12:10               Meeting husband at PR agency
14:47               Starting own business
16:52               Discuss one key element of success
18:10               PR landscape
20:40               Most memorable event: “Paris Lips”
25:18               There is an audience for the normal everyday life. “Reality is the new Fantasy”
26:46               Advice for clients
30:19               Advice for young professionals

James LaForce
https://laforce.nyc
Twitter @JamesLaForceNYC 
linkedin.com/in/jameslaforce


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she’s worked since 2004. She is the woman behind many of Ford’s ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford’s messaging, events, and partnerships are also personal and human centered.

1:05                 Career path at Ford
3:35                 Typical work week - Marketing Strategies
7:50                 Planning Process working with multiple brands
9:06                 DJ D-Nice “More than Tough”
14:24               Winning “Marketer of the Year” Award 
15:40               Choosing right partners & projects
20:30               Future of experiential “Human-centered design & thinking”
23:26               Vehicle are an extension of your personality
25:39               Essence Festival – Most Memorable Event
30:42               Future of electric car market
33:45               Advice for recent grads
39:48               Connect with Dibrie on LinkedIn


Dee Guerrero
linkedin.com/in/dibrie-guerrero-a084768
https://www.essence.com/essence-festival-2022/
https://www.ford.com
https://fordauthority.com/2021/01/ford-launches-new-2021-f-150-ad-starring-dj-d-nice-video/

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events.

0:50        Danny’s background
4:41        Essence Magazine
6:28        How digital events have evolved from past to present
7:27        Challenges to look out for in digital events
11:05     Why it’s important to know your actual audience vs. who you think they are
12:14     Continuous monitor of feedback and analytics in the digital space
15:00      Best practice with working w/clients
17:13      Essence Music Festival
19:00      How to put on successful events during the pandemic
20:18      Lessons & advice to students in digital space
23:53      Upcoming events: live events in Cloud computing space
24:52      Ways to connect with Danny

Danny Shaw
The Business Grind https://businessgrindshow.com/about-us/
https://www.helloshaw.com
https://www.5linedesigns.com
https://www.linkedin.com/in/dannycshaw 
Instagram @5linedesigns
Twitter @MrPapers

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/