Creating The Perfect Experience – Details, episodes & analysis

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Creating The Perfect Experience

Mark Testa

Business

Education

Arts

Frequency: 1 episode/30d. Total Eps: 64

Creating the Perfect Experience explores how meaningful, culture-driven brand experiences are actually built. More than an event marketing podcast, it’s a conversation about creativity, strategy, and what makes experiential marketing truly connect.

Hosted by Mark Testa, Founder and Creative Director of Mark Stephen Experiential Agency, this experiential marketing podcast features candid conversations with CMOs, brand leaders, creatives, and producers shaping experiential marketing strategy, event production, and business growth.

Each episode delivers real insight into event marketing strategy, experiential business strategy, event design, and producing brand experiences at scale—through honest stories and lessons from the people doing the work.

If you care about how brands truly connect with people, Creating the Perfect Experience is where those conversations happen.

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🇨🇦 Canada - careers
27/08/2026
#81

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https://www.instagram.com/markstephenea
112 shares
https://www.instagram.com/markstephenagency
74 shares
https://www.instagram.com/seaportbos
2 shares

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Score global : 68%

Publication history

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Turning "No" Into a Brand Strategy

Season 6 · Episode 8

Monday, August 10, 2026 • Duration 41:34

Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald’s, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment, and financial services. Named one of Event Marketer Magazine’s Top 10 Women in Events, Dior has built her career around creating experiences that connect brands with people in meaningful ways—and turning ambitious ideas into scalable programs.

This episode we discuss:

Dior’s path from Condé Nast and Nike to McDonald’s, agency leadership, banking, and Truist.
Why learning how to turn “no” into “yes” has been one of the most important lessons of her career.
How Dior was using culture, limited-edition products, and influencers at Nike before social media transformed marketing.
How McDonald’s community marketing evolved into large-scale national experiential programs.
Why the best experiential work comes from specialized teams and agencies working together.
How financial brands can move beyond transactions and build deeper relationships through culture, community, and experiences.
Why marketers should define the desired outcome first—and how experiential KPIs are evolving beyond attendance and impressions.
Dior’s advice for the next generation of marketers: stay open, find your strengths, and never stop learning.

Follow Dior at:

https://www.instagram.com/thatdamndior/

Thanks for tuning in. Check us out at:
https://www.markstephenagency.com/podcast

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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Inside Cannes Lions 2026: Brands and Experiential's Moment

Season 6 · Episode 7

Thursday, July 2, 2026 • Duration 07:54

What I Learned at Cannes Lions 2026

[00:00:00] Welcome back to Creating the Perfect Experience. I'm your host, Mark Testa, founder and creative director of Mark Steven Agency, and today there's no guest, just me. I wanna talk about Cannes, Cannes Lions, that I went to for the first time this year. And I wanna talk about what I actually saw, not the highlight reels or the TikTok, but the version that I witnessed as an observer.

It's a place to learn and be inspired and connect, but it was a bit overwhelming. If you've ever been to Cannes Lions, the Cannes Lions International Festival of Creativity is one of the most recognized events in the marketing and advertising world. It draws brand marketers, agency leaders, media companies, and creators from all over the globe to the French Riviera for a week of sessions, awards, and deals.

And once I got there, the hierarchy became very clear to me and very fast. Brands are at the top, and the festival and the sponsors seem to [00:01:00] orbit around them. The conversations revolve around them. The beach activations, the yachts, and the parties are built for them. So if you're a brand, Cannes can make you feel like royalty, and honestly, that makes sense.

They're writing the checks. But what does that mean for everyone else? Agencies, designers, production partners. And in my opinion, you're either in service of the brand or you're looking for a seat at that table. So that was my first real lesson walking in. The second thing I noticed, and you couldn't miss it, was the amount of money that tech was spending.

Google, Amazon, Spotify, and the other major platforms were everywhere. Not just sponsoring sessions, I'm talking full-scale activations, immersive environments, hospitality spaces on the beach that cost millions. And the message was loud and clear. "We want your ad dollars, and we're willing to put up a show to get them."

What's [00:02:00] interesting to me as someone who lives in the experiential world is that these tech giants have fully absorbed the lesson that we've been teaching for decades, that an experience creates emotional connection that a media buy can't do alone. They're using our language and doing it to sell their platforms.

Curiosity Mindset: Learning from Every Experience Mark Testa

Season 5 · Episode 9

Thursday, October 2, 2025 • Duration 54:10

With a career spanning over 25 years, Mark Testa has defined himself as a leader in experiential design and production. As Founder and Creative Director of Mark Stephen Experiential Agency, he has built a reputation for crafting culturally relevant, immersive experiences that connect with audiences across the globe. From producing international events during his early career at Condé Nast Traveler to leading large-scale activations for brands at Essence Festival of Culture and Beautycon, Mark’s work reflects a deep commitment to curiosity, empathy, and innovation. His philosophy—treating every project as both execution and experiment—has kept his agency at the forefront of the ever-evolving live experience industry.

This episode we discuss:

Mark’s early career producing global events at Condé Nast Traveler.
Curiosity as a discipline that fuels empathy, innovation, and cultural fluency.
Adapting experiences to different audiences, from Beautycon to Essence Festival.
How AI, AR, and social platforms are reshaping live events.
Real-time learning: adjusting activations based on audience behavior.
Building authenticity, inclusivity, and cultural relevance into every project.
Why experimentation and adaptability are key to MSEA’s 20+ years of growth.

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Carlos Benjamin: How Investing in People Shapes Experiences

Season 5 · Episode 8

Thursday, September 4, 2025 • Duration 45:17

With a career defined by cultural connection and creative leadership, Carlos Benjamin is a dynamic force in the experiential marketing industry. As the founder of High Profile Lifestyle, he builds elite, culturally aligned teams that bring brand stories to life through authentic, high-energy experiences. His work spans collaborations with Oprah Winfrey, Disney, the NBA, Pepsi, and the Essence Festival, as well as advocacy-driven initiatives like the AAPF’s HBCU Banned Books Tour. Beyond production, Carlos is a fierce advocate for freelancers, spearheading ventures like Freelancers Unplugged and The Ambassador’s Alliance to create stability, access, and opportunity for independent talent. Known as a connector, a mentor, and an artist in his own right, Carlos is reshaping the future of live experiences and the freelance economy.

This episode we discuss:

Carlos shares his unconventional career path and the pivotal choices that led him into experiential marketing.
Why mentorship has been a cornerstone in his journey, and how he now mentors others to pay it forward.
The importance of investing in yourself — financially, creatively, and personally — to sustain growth in a demanding industry.
How Carlos approaches building culturally aligned teams that embody the brands they represent.
The story behind Freelancers Unplugged and The Ambassador’s Alliance, and how they aim to transform the freelance economy.
Lessons on resilience: why going further often means going through more.
Carlos’s advice to emerging professionals about creating your own opportunities and leaning into mentorship at every stage of your career.

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at

Give Me Feedback or Give Me Nothing: A Guide to Active Listening

Season 5 · Episode 7

Thursday, August 7, 2025 • Duration 50:07

With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry.

This episode we discuss:

Staci shares her creative roots in theater and how directing live performance shaped her approach to experiential events.
She breaks down her “Golden Triangle” framework: aligning audience, brand, and community impact.
We dive into the origin story of Essence Festival’s Beauty Carnival and what it took to scale it into a major success.
She offers real talk on sponsorship strategy—why “cool” isn’t enough, and how brands can create meaningful, measurable engagement.
Staci’s advice for young professionals: embrace feedback, stay curious, and don’t be afraid to start over
Staci’s advice for clients: know your goals, trust your experts, and be honest about your thresholds for success
The value of active listening, mentorship, and feedback culture in creative teams

Thanks for tuning in. Check us out at:

https://www.instagram.com/markstephenagency/

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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Embrace the Unexpected. Own Your Creative Journey.

Season 5 · Episode 6

Thursday, June 5, 2025 • Duration 42:20

James Aguiar is a celebrated fashion director, creative consultant, and television host with a dynamic career spanning over 25 years. From his early days dressing mannequins in Macy’s windows to becoming fashion director at Bergdorf Goodman and creative director of Isaac Mizrahi Live, James has helped shape the voice of fashion across print, television, and retail. He has worked with some of the world’s top luxury brands, appeared on major TV networks, and produced unforgettable fashion stories at Modern Luxury. Known for his theatrical flair and deep industry knowledge, James brings a singular perspective that blends glamour, grit, and authenticity.

This episode we discuss:

James’ unconventional path from NYC nightlife to window dressing at Macy’s and Bergdorf Goodman
How he broke into fashion editorial without formal training
His transition into television, hosting Full Frontal Fashion and red carpet coverage
Leading Modern Luxury’s fashion direction across 18 titles and redefining regional luxury
His current role with Isaac Mizrahi Live and lessons learned navigating between luxury and mass-market
James’ perspective on patience, style identity, and owning a nonlinear creative journey
Why he believes “jobs are rented, careers are owned”
A preview of his upcoming podcast, Label Queen, exploring identity, perception, and style beyond designer tags

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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How To Create Natural Conversations, in Unnatural Environments

Season 5 · Episode 5

Thursday, May 1, 2025 • Duration 47:55

In this episode, Mark speaks with Richelle Carey. Richelle Carey is an award-winning international journalist and moderator, known for her work with CNN and Al Jazeera America. With over two decades in journalism, Richelle has anchored major broadcasts, reported internationally, and now facilitates real conversations with global changemakers at leadership forums, summits, and events such as the Doha Forum. Today, she focuses on moderating major conferences across a range of topics, combining her sharp journalism skills with an authentic, conversational style that engages audiences worldwide.

This episode we discuss:

Richelle’s unconventional path into journalism and her early career lessons
How she transitioned from local news to CNN, and later Al Jazeera in Doha, Qatar
The differences between American media and international journalism
How moderating live events compares to traditional news anchoring
Richelle’s approach to creating authentic conversations, even in high-pressure environments
Her advice for creating better panels and interviews through preparation, empathy, and real connection

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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How Lighting Can Tell a Story in an Experience with Pamela Kupper

Season 5 · Episode 4

Thursday, April 3, 2025 • Duration 42:00

In this episode, Mark speaks with Pamela Kupper. Pamela Kupper, Founder of Thesan, is a theatrical lighting designer with over 25 years of experience across theater, opera, events, architecture, and fashion. She brings a holistic approach to every project, balancing function and beauty. Pamela also has a background in project management and has worked on landmark façade lighting. She continues to design for live theater and events, staying current with the evolving needs of modern productions. She is a member of United Scenic Artists Local 829.
This episode we discuss:

Pamela’s background and early career challenges
Pamela shares her path from theater to corporate, fashion, and broadcast lighting.
She explains how lighting shapes emotion and tells a story.
Her process blends creativity with technical precision.
Highlights a mountain lighting project driven by storytelling.

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

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From Fashion to the Red Carpet: The Art of the Perfect Shot with Luciana Pampalone

Season 5 · Episode 3

Thursday, March 6, 2025 • Duration 38:49

In this episode, Mark speaks with Luciana Pampalone. Luciana is an award-winning photographer and artist with over 30 years of global experience. Her work has been featured at top galleries in New York and Miami, as well as magazines and books, including Perfect Entertaining. Based on her contributions to the creative arts, she has been named George Wayne's Top 100 Creative Influencers.

This episode we discuss:

Luciana’s background and early career challenges.
Creative Ventures, Art Projects, AI in photography.
Industry evolution & her personal insights.
Message behind her Crowns.
Share stories, tips serving clients & so much more

Luciana Pampalone:

https://www.lucianapampalonestudios.com/

https://www.instagram.com/lucianapampalone?igsh=MWg0djk5dGUwdjVraQ==

https://www.instagram.com/dream_team_creatives1?igsh=MWx5d2d0cTNzdjZrZQ==

https://www.dreamteam-creatives.com/

https://www.linkedin.com/mwlite/profile/in/lucianapampalone

https://a.co/d/7USTwD2

https://a.co/d/3yeU3UK

https://a.co/d/97iIqtw

How to Create Bespoke Fashion Events While Empowering Women with Adrianne Mellen

Season 5 · Episode 2

Wednesday, February 5, 2025 • Duration 45:02

In this episode, Mark speaks with Adrianne Mellen. Adrianne Owner and Lead Planner of Propeller US. She began her career in publishing from Vogue to Real Simple. In 2009 she launched her own successful event planning business that has evolved to a more purposeful driven company that empowers women in business and life. Adrianne recently launched a new venture that creates bespoke experiences at New York Fashion Week.

This episode we discuss:

Adrianne’s background and early career in Publishing.
Networking & Determination.
The transition to Event Planning & Launching Propeller.
Share stories, tips serving clients & Fashion Week Experiences.
So much more

Adrianne Mellen:
https://propeller-us.com/
Email: letsgo@propeller-us.com
Email: amellenramstack@gmail.com

Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
https://www.instagram.com/markstephenea/
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Thanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Creating The Perfect Experience – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

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Related Shows Based on Content Similarities

Creating The Perfect Experience – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Instagram27

Other58

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Instagram27

Other58

LinkedIn22