Courageous – Details, episodes &amp; analysis

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Is your online course idea commercially viable? (S1, Ep 10)

Season 1 · Episode 10

jeudi 10 août 2023 • Duration 16:25

Do you have an idea for an online course but you’re wondering if it will sell? Maybe you’ve already created your online course - but are disappointed with sales?

In this episode of the Courageous CEO podcast, you’ll find out how to tell if your online course is commercially viable.

You’ll discover:

Key questions to ask before creating an online course (to ensure it’s commercially viable)
Why commercial viability will not guarantee course sales (and what will)
Alternative ways to generate income from online course sales

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Why you don’t need to be a CEO to listen to this podcast (S1, Ep 1)

Season 1 · Episode 1

jeudi 10 août 2023 • Duration 18:34

I don’t have a corporate background.

And I’ve only managed to hold down a ‘real’ job for a few short years of my working life.

So why the heck have I created a podcast with ‘CEO’ in the title?

That’s exactly what you’ll find out in the first episode of the Courageous CEO Podcast (and the first in this season).

You’ll find out:

Why I got fed up with business podcasts (including my own!)
The surprising reason business owners struggle to make money
What to expect from the Courageous CEO podcast.

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Licensing your coaching, training or consultancy offer - what are your options? (S1, Ep 9)

Season 1 · Episode 9

jeudi 10 août 2023 • Duration 20:02

Do you ever wish you could ‘clone yourself’ - so you can help more clients (without having to be in front of them)?

If you’re a coach, consultant, trainer or service provider - licensing your methodology and/or resources - can be an effective way to increase your capacity - and reach a bigger audience.

But what are your options - and how do you know if this is the right option for you?

That’s exactly what you’ll find out in this episode of the Courageous CEO podcast.

You’ll discover:

Common approaches to licensing (PLUS pros and cons)
Signs you’re ready to license your methodology/resources
The risks involved in licensing (and how to protect yourself and your business)

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

What’s your business worth? Building a ‘sellable’ business (S1, Ep 8)

Season 1 · Episode 8

jeudi 10 août 2023 • Duration 18:19

What makes a business ‘sellable’?

And how do you know whether someone might be interested in buying yours?

In this episode of the Courageous CEO podcast, you’ll discover what makes a business attractive to potential buyers - and how you can make your business more ‘sellable’.

You’ll find out:

Why people buy established businesses (and why this is important)
What prospective buyers typically value in a business
The business systems prospective buyers value most

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

How to create thought leadership content - and why you need to (S1, Ep 7)

Season 1 · Episode 7

jeudi 10 août 2023 • Duration 13:04

If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content.

And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services.

In this episode of the Courageous CEO podcast you’ll discover:

What thought leadership content is (and what it isn’t)
8 types of thought leadership content you can create for your business
The difference between ‘educational’ and thought leadership content

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Why you don’t need a content plan for your business - and what you need instead (S1, Ep 6)

Season 1 · Episode 6

jeudi 10 août 2023 • Duration 16:10

If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough.

But that’s not the case at all - it’s because you don’t actually need a content plan.

In this episode of the Courageous CEO podcast I’ll share why (and what you need instead).

You’ll discover:

The difference between a content plan and a strategy (and why this matters)
How creating strategic content campaigns can increase sales in your business
Three types of content campaigns you need to create to generate consistent sales in your business (thought leadership content, launch content onboarding & delivery

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

When no one’s buying: how to troubleshoot a sales problem (S1, Ep 5)

Season 1 · Episode 5

jeudi 10 août 2023 • Duration 18:01

Got a product or service you’re really passionate about - but people just don’t seem interested in buying?

Knowing how to troubleshoot a sales problem is the first step to solving it. And that’s exactly what you’ll learn in this episode of the Courageous CEO podcast.

You’ll learn:

How to identify the most likely cause(s) of a sales problem
Why your delivery - not your sales strategy - could be the reason why people aren’t buying
What an effective lead generation and sales strategy looks like

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

Price your offers with confidence - and stop second guessing yourself (S1, Ep 4)

Season 1 · Episode 4

jeudi 10 août 2023 • Duration 29:43

Do you struggle to price your services for clients? Or find yourself procrastinating over client proposals - because you’re not sure what to charge?

If so, you’re definitely not alone.

But you’re almost certainly undercharging - and over delivering to clients.

This episode of the Courageous CEO podcast is all about developing pricing confidence.

You’ll find out:

7 surprising reasons business owners struggle with pricing
‘Banded pricing’ - and how it can make pricing easier
Why self confidence is vital for effective pricing (and how to get it)

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links

Order my 2024 Courageous CEO Strategic Business Planner & Resource Kit

3 common blocks to consistent business revenue - and how to avoid them (S1, Ep 3)

Season 1 · Episode 3

jeudi 10 août 2023 • Duration 14:33

If you’re struggling to generate consistent revenue in your business - you may think you have a marketing problem. Or that you need to start a podcast or a newsletter, Youtube channel - or post more regularly on social media. But you don’t have a marketing problem. What you actually have is a business problem…

In this episode of the Courageous CEO Podcast, I’ll share the three common blocks to consistent business revenue (and how to avoid them).

You’ll discover:

Why marketing is rarely to blame for inconsistent income
Common ‘blocks’ to predictable business revenue
How your business strategy impacts on the success (or otherwise) of your marketing

The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future.

Key Links