Bring Your Product Idea to Life – Details, episodes &amp; analysis

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Plan your Christmas PR with Jenna Farmer

Episode 234

vendredi 20 septembre 2024 • Duration 25:42

This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered.

With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product.

Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Jenna Farmer Website

Jenna Farmer Instagram

Jenna Farmer Linked In

Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer

Free Resource: How To Write The Perfect Press Release

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This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help

Are you thinking about selling your product(s) on Amazon?

Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.

Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?

If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.

Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.

Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/

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Buy My Book: Bring Your Product Idea To Life

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Scaling Your Business: Insights from Digital Marketing Expert Natalia Chappell

Episode 225

vendredi 19 juillet 2024 • Duration 33:21

How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.

In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Natalia Chappell Website

Natalia Chappell Instagram

Natalia Chappell LinkedIn

This episode is proudly sponsored by my own book - Bring Your Product Idea to Life

Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.

The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.

Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

https://www.amazon.co.uk/dp/1399954180

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Dalia Botanique Instagram

Hosted by

How to safely formulate cosmetics - with Dalia Hawley

Episode 137

vendredi 11 novembre 2022 • Duration 46:33

Today I'm talking to Dalia Hawley from Dalia Botanique. Dalia sells her own botanical beauty products, so she formulates all of her and makes all of her products herself. Dalia’s products are aimed for people who like spending a lot of time outdoors who love gardening and want a minimal skin care routine that's still going to really look after their skin, but not at a really high price.

We had a really great conversation about botanicals and what they are. We talked a lot about the compliance side of creating beauty products, testing and everything that goes into making sure that your products are safe. Dalia also gave some really useful advice for consumers as well. So, if you are purchasing your own beauty products, particularly if they're handmade, what to look out for to know that they will be safe for you.

Listen in to hear Dalia share:

An introduction to herself and her business (01:27)
What inspired her to create her own skincare range (01:53)
What botanicals are (04:13)
Why she can’t just use flowers grown in her garden (06:43)
Learning how to formulate her products (09:01)
Testing her products herself (11:28)
Getting her products professionally assessed (13:29)
What to look for as a consumer to check that the products have been professionally assessed (15:51)
Working with Trading Standards (18:18)
Not making false medical claims (19:31)
Amazon requirements for selling cosmetics (20:30)
Whether a product is actually organic (21:10)
The costs involved in getting your products certified (21:42)
How she gets her ingredients and sourcing from UK suppliers (25:42)
Finding her suppliers (27:28)
Industry support and the skincare community (29:03)
Trademarking your brand and formulas (30:35)
Starting to sell her products (34:27)
The insurance that she needs (38:02)
Her sales strategy for Christmas (39:00)
His number one piece of advice for other product creators (42:57)

USEFUL RESOURCES:

Dalia Botanique Website

Formula Botanica

Humblebee and Me

Soap School Facebook Group

LET’S CONNECT

Join my free Facebook group for product makers and creators

Fashion Feed Facebook Group

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

How to create a children's fashion brand - with Claire Grant - OriOrso

Episode 136

vendredi 4 novembre 2022 • Duration 01:02:59

Today I'm speaking with Claire Grant from OriOrso. OriOrso is a colorful unisex baby brand created to make parents lives easier for clever design without compromising on style.

The hero product is the jogger socks, so printed jogging bottoms with non-slip socks attached into the hem to keep socks on all day long. And any of you who have babies or have had babies will know how difficult that can be. So I had a really fascinating conversation with Claire about creating a fashion brand from scratch. I found it really interesting hearing about the steps involved in creating a fashion product, which is quite different from other products in that there were so many unknowns when you get started in terms of fabric, sizing, washing instructions etc.

And Claire talked us through all of that in lots of details. So if you are looking to start a fashion brand, I think this is a must listen episode. Claire also shares some great tips about how she has marketed her brand, and her experiences working with Not On The High Street

Listen in to hear Claire share:

An introduction to herself and her business (01:38)
What inspired her to create her own product (02:12)
How she decided what to create as her first product (03:57)
Researching the market and seeing what else was available (06:13)
Testing her idea with friends, family and in Facebook groups (10:10)
Learning how to create her product including tech packs and garment technologists (12:09)
Designing her fabric prints (14:36)
Making her designs print ready (16:01)
Learning about the safety requirements for baby clothes (17:56)
Looking for a manufacturer (19:43)
Pivoting to work with a seamstress, and the advantages (24:14)
Starting with a small production run (29:59)
Scaling later on to use a manufacturer (32:48)
Launching her product and selling on Shopify (36:17)
Marketing, what has worked for her and what hasn’t (37:04)
Considering PR (45:45)
The next stage, getting stocked in stores and selling wholesale (48:15)
Selling at pop ups (49:56)
Her experience with Not On The High Street, and the support that is now available (52:27)
His number one piece of advice for other product creators (59:22)

USEFUL RESOURCES:

Not On The High Street

LET’S CONNECT

Join my free Facebook group for product makers and creators

3 ways to create product ideas that will sell

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete...

3 ways to come up with product ideas that will sell

Episode 135

vendredi 28 octobre 2022 • Duration 14:39

Today I want to go back to the beginning and talk about how to come up with product ideas that will sell. This is one of the first episodes I recorded, and most listened to, and I thought now was a good time to rerecord and update it.

Here are my top 3 suggestions for how to come up with product ideas that will sell.

Listen in to hear me share:

An introduction to the topic (00:21)
A problem that your product can solve (02:32)
Improving on a product (06:50)
Is there something you need that isn’t available (10:35)

USEFUL RESOURCES:

Accompanying Blog Post

The Original Episode

5 simple ways to come up with product ideas

Episode 112

Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla

Episode 130

Getting ready to launch your first product- with Laura Gillett - Stomperz Shoes

Episode 57

How to develop an original product – with Joe Shortt - Tripclip

Episode 125

Selling sustainable partyware - with Ciara Westhead - Pico

Episode 87

Getting ready to launch your first product - with Louise Almond - Amelia Anne

Episode 65

Starting a business during maternity leave – with Liz Rawlinson - gus + beau

Episode 4

How Silke created her resilience cards (and a new revenue stream)

Episode 71

Creating sustainable products with Nancy Powell, HERD Bags

Episode 88

Why your product needs to be on Amazon - with Cara Sayer, Snooze Shade

Blog Post

How to carry out your own customer and market research

Free Resources, including How to successfully launch a product on Amazon or rescue one that’s not selling

Book a Power Hour with me

LET’S CONNECT

Join my free Facebook group for product makers and creators

Small Business Collaborative Website

All you need to know about exhibiting at tradeshows - Therese Ørtenblad - Small Business Collaborative

Episode 134

vendredi 21 octobre 2022 • Duration 40:07

This episode is all about trade shows: which ones to exhibit at, how to put a stand together, what you need to take, what you should be prepping, and how to make the most of the opportunities there.

Who better to have on the podcast to talk us through all things trade shows than Therese Ørtenblad?

Therese is the founder of Small Business Collaborative, and works with product-based business founders who sell to retail stores. She shows them how to price their products for profit, teaches them how to sell in a way that doesn’t feel icky and shows them how to build a strategy with limited time so they can grow their sales and profits through wholesale without feeling alone and overwhelmed.

Therese had to learn how to sell as an introvert and has 14 years of experience heading up sales teams in the home and gift industry. She sits on the National Committee for The Giftware Association, and she’s the host of Let’s Talk Shop, a seasonal business podcast sharing stories and business advice.

I asked you what you wanted to know about trade shows, and Therese had answered all your questions and then some. Whether you are just starting out or an experienced seller there will be something useful for you in this podcast.

Listen in to hear Therese share:

An introduction to herself and her business (01:29)
What a trade show actually is (03:12)
The benefits of selling at a trade show (04:29)
When is the right time in your business to exhibit at a trade show (05:46)
Useful things to have on your stand, from knowing your prices to having a catalogue (07:51)
How to make yourself memorable to buyers (10:46)
How to choose which trade show to attend (12:16)
How much to budget for attending a show and fitting out your stand (19:04)
The logistics of setting up your stand (20:47)
Top tips for displaying your product (24:57)
The most important thing people forget to do - get confident with selling (28:20)
Should you include your prices on the stand? (31:27)
Is it good to take another person or a friend with you to a trade show? (33:06)
Legal and insurance legislation to be aware of (34:49)
His number one piece of advice for anyone considering exhibiting at a trade show (36:50)

USEFUL RESOURCES:

Small Business Collaborative Instagram

Podcast Let's Talk Shop

Small Business Collaborative Twitter

Small Business Collaborative Facebook

Lets Talk Wholesale Facebook Group

Small Business Collaborative Tik Tok

Therese Ørtenblad Linked In

LET’S CONNECT

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Leaving your career to start a new business - with Demi Pendakis - Find Your Glow Ltd

Episode 133

vendredi 14 octobre 2022 • Duration 39:57

My guest on the podcast this week is Demi Pendakis. Demi created his business Find Your Glow (FYG) in 2020 through the covid pandemic, an affordable luxury, sustainable home fragrance brand producing scented candles, diffusers, washes & lotions. In the 2 years they’ve been trading they have won the prestigious 2022 Home Fragrance Gift of the Year Award for their Memories Collection.

I met Demi at the Top Drawer trade show, and immediately wanted to have him as a guest on the podcast as he had so much to share. Demi has been through a complete career change, and it was fascinating talking to him about how winning a prize has helped his business, how he has built his brand and the importance of trade shows. Demi does a lot of sales directly to shows and has lots of great advice to share about being comfortable selling, having conversations and running stalls at Trade Shows.

Listen in to hear Demi share:

An introduction to himself and his business (01:53)
How he entered and won an award (02:15)
What winning an award has changed for his business (03:03)
His corporate background in the fashion industry (04:19)
The inspiration for setting up Find Your Glow (05:52)
Using Lockdown to teach himself new skills (10:39)
Designing his range (13:36)
Researching prices (16:06)
Focusing on selling B2B (17:24)
How Trade Shows have worked for FYG (18:55)
His top tips for Trade Shows (26:22)
Being comfortable selling your product (27:36)
Tips to prepare for Christmas (33:53)
His number one piece of advice for other product creators (36:55)

USEFUL RESOURCES:

Find Your Glow Website

Find Your Glow Instagram

The Giftware Association

LET’S CONNECT

Join my free Facebook group for product makers and creators

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Podcast: Happier with Gretchen Rubin

Hosted by Captivate

Creating products to support causes you care about - with Elizabeth Rees - Eliza Eliza

Episode 132

vendredi 7 octobre 2022 • Duration 45:33

Today on the podcast I'm speaking with Elizabeth Rees, the founder of Eliza Eliza.

Eliza Eliza is a bag and accessories brand based in Cardiff, Wales, aiming to empower you to start conversations about the causes you care about. The hashtag Elizabeth uses for her business is Carry Your Cause.

We spoke about the causes that Elizabeth supports through her business, how she does that, how she's formed partnerships, as well as all the details about how she designs and creates her products. We also talked about the merits of selling on Etsy Vs on your own website, and how Elizabeth is driving people to her website for sales.

There is lots to inspire you, and some great thoughtful advice to take away and use in your own business.

Listen in to hear Elizabeth share:

An introduction to herself and her business (01:15)
How she started making bags (01:43)
Why she decided to turn making bags into a business (03:39)
Why she uses hemp to make her bags, and its sustainable properties (07:44)
How she started selling on Etsy (16:36)
Her first collaboration with a charity (17:09)
The V Collection and working with more charities (19:46)
How she found fabric designers (23:00)
How Gillian Anderson & Emily Clarkson came to share the bags (27:23)
Moving from Etsy to her own website (28:49)
How she attracts people to her website (31:35)
What has worked and hasn’t worked on social media (34:46)
Using an accountability partner (38:00)
Her number one piece of advice for other product creators (40:30)

USEFUL RESOURCES:

Eliza Eliza Website

Eliza Eliza Twitter

Eliza Eliza Instagram

Eliza Eliza Facebook

Spoonflower

Female Entrepreneur Association

Charities Mentioned

Unseen

The Eve Appeal

LET’S CONNECT

Join my free Facebook group for product makers and creators

Mentioned in this episode:

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD

Join my free Facebook group for product makers and creators

Hosted by Captivate

My experience attending the Top Drawer Trade Show - with Vicki Weinberg

Episode 131

vendredi 30 septembre 2022 • Duration 19:34

Have you ever wondered what a trade show is like? This week I am sharing my experiences at the Top Drawer Trade Show, one of the premier retail trade shows in the UK, a 3 day event at Olympia in London.

I share what the experience was like as a visitor, which booths stood out to me and why, and why you might consider attending a trade show yourself.

Listen in to hear me share:

An introduction to Top Drawer Trade Show, and what it is (00:39)
Spotting trends (02:45)
The talks that were on (03:34)
What it is like attending as a visitor (04:23)
Seasonal differences between trade shows (05:02)
Choosing your spot (06:53)
The range of booths available (10:16)
Which booths stood out to me and why (11:41)
The challenge of finding a price for products (12:32)
Why you might benefit from attending a trade show (14:10)

USEFUL RESOURCES:

Top Drawer

House of Two Trees

The Positive Planner

LET’S CONNECT

Mentioned in this episode:

Hosted by Captivate

THIS EPISODE IS PROUDLY SPONSORED BY HUSTL

Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1 June 2025) Get Hustl (for free!) here: https://2ly.link/26OYD