Copy That Pops: Writing Tips and Psychology Hacks for Business – Details, episodes & analysis

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! 

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!).

This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy!

Head back to the Copy That Pops podcast page for more info on this episode and others!

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word

Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" recorded for me!

Background info:

The podcast is called Copy That Pops. The host is LaptopLaura. Laura always closes the podcast by saying, "And remember to keep finding ways to write copy that pops!"

I want you to act like a professional script writer for podcasters where you write only word-for-word exactly what the host will speak out loud.

Please write a short script for teaching someone how to use ChatGPT and 11.ai to:

Step 1. write them a short podcast script about using ChatGPT for writing short podcast scripts

Step 2. use https://elevenlabs.io, a text to speech and AI voice generator, to read their script for use in the podcast

Step 3: download the audio files, add your intro and outro music, and publish to your favorite podcast host (I use Libsyn -- use the code LAURA for first two months free)

Please do NOT include speakers' names, the word "Host:" before paragraphs, or any notes about when to play music or sounds like "[Intro Music]". Simply produce in your response a script that could be read word for word. Thank you!

Welcome to another episode of Copy That Pops, where we explore the art and science of great writing for business. I'm your host, LaptopLaura (in the voice of an AI assistant I’ll be teaching you how to create for free today too!). 

This episode is all about using ChatGPT and 11.ai to craft compelling podcast scripts. Writing and producing has never been easier! Here’s how I created this exact podcast without speaking a single word.

Step 1: Writing a Short Podcast Script using ChatGPT

ChatGPT is a powerful language model that can help you generate creative and engaging content. Here's a simple guide to using it for your podcast scripts:

1. Start by heading to chat.openai.com and enter your prompt. For example, you can say, "Generate a short and engaging podcast script about using ChatGPT for content creation."
2. Review the suggestions provided by ChatGPT and select the ones that align with your style and tone.
3. Edit and refine the content as needed to match your unique voice and message.

Step 2: Using Elevenlabs.io to Bring Your Script to Life. 

Elevenlabs.io is a fantastic text-to-speech and AI voice generator tool. Here's how to use it:

1. Visit elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. Let’s name mine Aurora (which my husband laughs at me about and says it sounds like a stripper name - lolz – sorry, Disney’s Sleeping Beauty!)
3. Hit the generate button and listen to the preview. 
4. Make any necessary tweaks to perfect the audio.

Step 3: Downloading and Publishing. 

Once your audio is ready, you will then:

1. Download the generated audio file
2. Add your intro and outro music to give it a polished and branded touch.

Note: If you're starting a new podcast hosted by Libsyn, use the code "LAURA" for your first two months free.

---

And there you have it - a seamless process to leverage tech to create and deliver captivating podcast content. 

Writing and producing has never been faster or easier! Laura made this whole episode without uttering a single word.

Visit the shownotes at CopyThatPops.com/226 for links to all that we mentioned today as well as screenflows showing this episode's creation.

I hope these tools make your writing and podcasting journey even more productive, efficient, and enjoyable. Until next time, keep finding ways to write copy that pops!

Go to 11.ai or elevenlabs.io and pick a voice you want to be your narrator.

1. Visit 11.ai or elevenlabs.io and paste your podcast script into the text box.
2. Choose the voice that suits your podcast style and adjust settings like pitch and speed. You can even create your own version of a voice and give it a name. I named mine Aurora (which my husband laughs at me about and says it sounds like a stripper name lolz – sorry Disney’s Sleeping Beauty)
3. Hit the generate button and listen to the preview. 
4. Make any necessary tweaks to perfect the audio.
5. Download the file to your computer
6. Add your intro and outro music and publish to your podcast host! : ) I use Libsyn (use code “LAURA” to get up to 2 months free, if you are brand new)

Let me know how this works for you! : ) 

Laura

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Full shownotes for this episode here: How to Make a Podcast in 5 Minutes Without Writing or Speaking [Use AI]

Want to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )

Live, no prep, and fully recorded (video in shownotes here below too), I talk with Lauren Fritts about her podcast, personal brand, and business. Under the umbrella of the name “That Mental Shit with Lauren Fritts” we brainstormed today on two main things:

1. A tagline. “Can you say what you do in 10 words or fewer?”
2. The “how” she accomplishes her “why.”

Here are the notes showing what we came up with together:

That Mental Shit with Lauren Fritts

TAGLINE:
I inspire women to embrace and work through their mental shit to cultivate the life they deserve.

HOW:

1. Embrace your inner 5-year-old
   1. Be curious, ask why to keep digging deeper, and don’t accept the status quo
2. Be like Mike!
   1. Example: Michael Jordan story. Work hard to overcome ‘no.’ Prove them wrong.
3. Feelings aren’t facts and they’re not forever.
   1. There is light at the end of this struggle you are in now.
   2. Really examine and question the feelings and thoughts from your mind.
4. Share everything. Openness leads to empathy.
   1. Example: Those with the brightest lights have the darkest shadows.
   2. Example: 8-mile rap at end of the movie.
5. You are not alone.
6. Your flaws are actually your fire.
   1. “Feel your feelings, then let them fuel your fire!”
   2. Example: David and Goliath
   3. It’s all perception…you can be the victim or the victor…it’s your choice.
7. You have the power.
   1. Everything starts in your mind.
   2. It’s scary to think that you have the control to change your life, but it’s true.
   3. Jim Carrey: Wrote himself a check for $2 million
8. Confidence begins with courage
   1. Be 100% yourself
9. Purpose emerges through pain

After the episode, Lauren will definitely take more time to revise, edit, condense, and/or expand on these items above, but they are a great jumping off point for her to keep as foundations to her brand and what’s she’s all about.

I hope by listening to our conversation that you not only pick up some tips and tricks for working through your own copywriting creative session, but that you feel inspired into more courageous action. Lauren is living her truth and helping others to dare to do the same.

Prefer to watch the conversation?

Here’s the video from our talk!

https://www.youtube.com/watch?v=oixLX7Y4gwY 

Want to be on the show doing a copy consultation like this?

Email me at Laura@CopyThatPops.com and you could be on a future episode!

Lauren Links:

• https://www.thelaurenfritts.com/
• https://www.thelaurenfritts.com/that-mental-shit-podcast
• https://www.instagram.com/thelaurenfritts/
• https://www.tiktok.com/@laurenfritts1
• https://podcasts.apple.com/us/podcast/that-mental-shit-with-lauren/id1601884745
  

More Shownotes and Podcast Episodes Here:
CopyThatPops.com/217

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book!

Some great podcast highlights include:
- Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community)
- 5 Simple Steps to Repurposing Your Amazing Content Into a Book
- Goodbye stress, overwhelm, confusion, and reinventing the wheel

The 5 Simple Steps:
- STEP 1: Collect all your legos and put them in one pile in the center of your room
- STEP 2: Think about new combinations that you could build
- STEP 3: Arrange the lego pieces in the right order to create your next structure
- STEP 4: “Buy” new pieces to fill in any gaps in your creation
- STEP 5: Finishing touches!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best IMPLEMENTATION PROGRAM to Hit Amazon Best Seller!
4. Email me for info on my new INNER CIRCLE (Laura@CopyThatPops.com)

• Trint.com
• Rev.com
• Copy That Pops' Blog
• Email me for information on the new INNER CIRCLE
• Free Facebook Group for those who want help writing and launching a bestseller

More details on Lego Method to Write Your Book Without Stress - Quick Writing Tip

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!!

Insider info on getting your podcast found in search, growing it, and more.

A few exciting highlights include:
- "LAURA" promo code for two free months of website hosting at Libsyn!
- Hear a story of Tim Ferriss calling up Rob to ask for growth advice
- What is the present state of podcasting?
- What are Rob's predictions for the future of podcasting?
- What makes a podcast show or podcast episode 'popular'?
- Hear what genres of podcast shows have the most downloads and which have the most in number of different shows (can you guess?)
- Learn the psychology of a podcast listener
- Server side data and what it means for your podcast
- How effective are show notes? Who do we write them for??
- Social media and how to use it for your podcast!
- How to start your podcast and how to pick your topic!
- What do “I Dream of Jeanie,” “Bewitched,” and your podcast maybe have in common?
- How picking your podcast niche may help you gain sponsors!
- What's the difference between the words downloads, listens and listeners??
- Find out where people are searching for podcasts? (Hint: there are 2 places)
- How important can your show title really be? (Another Hint: Very important)
- Podcasting advice for all levels of podcasting!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Rob Welch is the VP of Podcaster Relations with Libsyn and the host of the Podcast411 Podcast / Blog, the Today in iOS Podcast / Blog, co-host of Today in Podcasting Podcast, co-host of the Feed Podcast and host of the KC Startup 411 Podcast.

He co-authored of the book Tricks of the Podcasting Masters and has been the podcasting consultant to Gov. Bill Richardson, Senator John Edwards, Dr. Mark Hyman, Tim Ferriss, Jack Welch, and many others.

He has been a monthly columnist for Blogger and Podcaster Magazine as well as App Developer Magazine, and the organizer of the Kansas City Podcaster Meet-up.

Specialties: Helping businesses and individuals launch their podcast. Teaching others how to become a successful Podcaster.

• “The state of podcasting is really all about mobile.” – Rob Walch
• “People are consuming podcasts on the go.” – Rob Walch
• “It’s all about word of mouth; people tell their friends to go and listen to a podcast.” – Rob Walch
• “It’s okay to do a podcast similar to one that’s already out there.” – Rob Walch
• "Smart phones really changed the space of podcasting." – Rob Walch
• “There are only two places really that people search- one is Google and the other is Itunes.” – Rob Walch
• "Audio is the one medium where you can multi-task." – Rob Walch
• “You make your show notes available for search engines.” – Rob Walch
• “Show notes have a value with search engines.” – Rob Walch
• “People are scanners; if it looks repetitive, they are going to give up and move on.” – Rob Walch
• “You need an audience size of at least 5,000 to be monetized in terms of demographics.”– Rob Walch
• “There are a lot fewer women podcasters than there are women bloggers.”– Rob Walch

• Food Heals Nation (with Allison Melody and Suzy Hardy)
• Leslie Durso (the incredible vegan chef)
• The Tim Ferriss Show
• Hardcore History podcast
• Libsyn Audio Hosting -- Use "LAURA" as promo code for 2 months free!
• Learn the tricks of podcasting from Rob Walch's book!

Read More:

Full Shownotes

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast!

This is one of my favorite interviews of all time so far! Must-listen.

A few exciting highlights include:
– Networking events introductions! [Daniel’s response to my question will shock you!] – Can you guess where Daniel is recording this interview?!
– Learn some tricks to becoming the most memorable person at a networking event!
– What is the “Who am I to write a book?” fear
– Find out how to deal with haters and trolls
– Learn about the power of your expertise and why you should write that book or start that podcast! Now!
– How to get minions running around doing the work of networking and marketing for you!
– Why the time is now to tell the world what you know!
– Find out the promise Daniel made to his son that made him finally write his book! It’s touching and inspiring.

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Daniel Gefen is a serial entrepreneur and founder of Gefen Media Group – a podcast production and booking agency helping clients build a loyal following through the power of podcasting.

He is also the host of the top-rated podcast show called ‘Can I Pick Your Brain?’ which has exceeded over 150,000 downloads and was named top 26 podcasts to listen to by CIO Magazine. He has interviewed over 100 thought leaders, billionaires, and celebrities.

In 2017, he was named one of the top 25 most influential influencers and has been featured in dozens of media publications including Forbes, Inc, CIO, Influencive, Success Radio, and over 70+ leading podcasts.

Daniel lives with his wife Lorren and 4 children in the hills of Bet Shemesh, Israel.

• “You go to networking events because you want to earn business.” – Daniel Gefen
• “Nobody is going to buy because you’re in a selling place.” – Daniel Gefen
• “If you go to a networking event, just take people’s business cards and listen; you become the most interesting and popular person there.” – Daniel Gefen
• “Getting on podcast shows, creating podcasts, and writing books, is to me, one of the most valuable ways to network.” –Daniel Gefen
• “When someone is reading your book it’s like they are learning your whole story in their time.” – Daniel Gefen
• “Imagine your book has legs, and it’s just running around doing the work for you.” – Daniel Gefen
• “We end up writing the book that we want to read.” – Daniel Gefen
• “When we do something, we feel like it’s not a big deal.” – Daniel Gefen
• “Haters push people over the edge.” – Daniel Gefen
• “Don’t be afraid to get on a platform and shout.” – Daniel Gefen
• “Real relationships is what ends up creating business transactions.” – Daniel Gefen

• Jeff Hoffman of Priceline
• The Minions
• The Self Help Addict: Turn an Overdose of Information Into a Life of Transformation
• Visit Daniel’s Personal Website!
• The Gefen Media Group

Read More:

Shownotes for 126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen

It’s time for you to upgrade your status. Are you ready to become an expert?

This week’s quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise!

A few exciting highlights include:

• 8 ways to grow your expert status and position yourself as an authority in your area
• Social Proof
• Photos –Any pics with Oprah?! Post them!!
• Articles or Blogs
• Traditional Media (think TV, Local news)
• Video
• Stage
• Podcasts
• BOOKS! Becoming an Author is Huge!!

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Read More:
Shownotes for 125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority

Perfection is not everything. Perfection isn’t real. I’m so excited to be celebrating my 2 year Podcast Anniversary!

Today I am going to give you 8 lessons I’ve learned over the last 2 years that have helped me get away from the idea of chasing perfection!

Check out my Itunes reviews and feel free to leave one (even the negative ones!)

A few exciting highlights include:

• Did you notice any of my "lessons"??
• I'm also celebrating another VERY important anniversary!! 
• Episode 000

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Read More:
Shownotes for 124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?!

A few exciting highlights include:

- Do details matter in writing? In experiences for clients and others close to us

- The power of handwriting and snail mail (and the psychology behind it!)

- Around 6:10 Jess's cat Thumbs jumps into the screen and interrupts us! 😻😹

- How to start with the "who, what, when, where, and why" for planning events, book launches, or even email send outs, book writing, product development, and more

- Do, Defer, Archive - What does this mean??

- Tips on how to manage your inbox (aka your to-do list)!

- How to pitch influencers to be on your podcast and events (Jess shares super strong opinions about this as the gatekeeper of big fish!)

- What is 'over following up' and what is Jess's advice in the follow-up?

- How 'busy' is a crutch and excuse

- Does Beyoncé have the same amount of time each day as we do? Jess's answer might surprise you!

- Go and watch The I.T. Crowd! [Laura and Jess are both obsessed -- it's HILARIOUS! Get to meet Jen, Moss, and Roy from the show. "Too busy for you!" comes from an episode in Season 1 called 'The Haunting of Bill Crouse.']

- The psychological power of handwritten notes.

- The story behind Miss Congeniality and grandma's congratulatory handwritten letter

- Jess's #1 tip for interviews or meaning meetings of any kind! [How to get an edge and creative foot in the door with anyone you want to impress or build a relationship with].

- The power of punctuation

- Learn expert tips on building relationships with people you hope to impress!

- What is Caffeine and Correspondence?

- The Art of Correspondence course in NYC -- Jess taught a wonderful course at Teachable's office in downtown New York City and now teaches this class online and in other locations around the world!

- Are certificates of recognition only for kids? Answer: no! Hear why. [Gratitude Gram?]

- Social proof testimonial and feel good screenshot folder hacks

- What is Jess's 'Famous on the Internets' folder?

- How the Oxford Comma saves lives (check out Copy That Pops episode 098)

- The power of templated emails or canned responses (just make sure that you tailor the message)

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Jess Lindgren is executive assistant to high level podcasters and bloggers (there’s one in particular, listeners of this show will most likely recognize!...the incredible Pat Flynn of Smart Passive Income) and she delights in the details, whether she's planning your quarterly board meeting, choosing the perfect gift for everyone on your list, or putting the finishing touches on another batch of her famous homemade marshmallows.

She and husband Bob just moved from Northeast Minneapolis to San Diego! When they're not relaxing at home with their three cats, you’ll find them exploring museums or indulging in theatre performances wherever they find themselves around the world.

A lover of putting pen to paper, Jess gleefully reads and replies to every handwritten letter she receives.

• “Start small and start now.” – Jessica Lindgren
• “I have a recurring checklist that I personally follow.” – Jessica Lindgren
• “Outsource as much as you can.” – Jessica Lindgren
• “Hire somebody to do the details up front.” – Jessica Lindgren
• “Pick one tool and stick with it.” – Jessica Lindgren
• “Your inbox is absolutely a to-do list; it’s a place where everything filters in.” – Jessica Lindgren
• “Be short, and sweet. Be professional and to the point.” – Jessica Lindgren
• “If you get ahead of your content creation, it will free up so much time to do other things.” – Jessica Lindgren
• “I take issue with the word busy; everybody’s busy.” – Jessica Lindgren
• “Everybody has to define their own success.” – Jessica Lindgren
• “If you have just impacted one person, you’ve done your job.” – Jessica Lindgren
• “Your Gmail is like its own tiny little Google just for you.” – Jessica Lindgren
• “Don't feel like you need to be impacting millions and millions and millions of people before you make a difference. If you have changed one person's life, it was absolutely worth the effort.” – Jessica Lindgren
• “There are two schools. People who believe in the Oxford Comma and people who are wrong.” – Jessica Lindgren

• Gal Friday 612
• Pat Flynn of Smart Passive Income
• Dropbox
• Google Apps for Business G-Suite
• David Allen Getting Things Done method
• Gruesome Grammar Episode - Episode 098
• Teachable
• Laura's Media Page for an example a list of what you've done
• The History of the Oxford Comma according to Business Insider

Read More:
Shownotes for 123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612

How to apply psychology tips and writing hacks for more business success?
Does understanding people's personalities help choose business partners and clients?

If these topics pique your interest, you are in the right place!

A few exciting highlights include:
- Eli Natoli LIVE on Amazon with her book right now
- Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today!]
- Shout out to my biz bestie Melissa Sue Tucker
- How to get past writer's block
- What is a life-saving note-taking tip from Dr. Maelisa's experience
- When did Dr. Maelisa learn about psychology and want to become a therapist? (It's younger than you'd think!)
- How did Maelisa get into entrepreneurship and online marketing?
- What is "Edu-tainment" and how can we use it to improve our presentations and public speaking?
- What is the difference between academic writing and business writing online?
- What’s the Grandma Rule!?
- Learn how psychology can help with your biz (Customer Psychological Avatar!)
- How to apply psychology to connecting with future clients and partners
- Take the Myers-Briggs test to know your 4-letter combo. Then, you can apply some of what you learn from your results in your copy.

1. TRAINING on Hitting Amazon Best Seller!
2. Free COMMUNITY to Collab with as you Write Your Best Seller!
3. The Best CLASS to Hit Amazon Best Seller! (This is the best way to achieve success)*

Dr. Maelisa Hall is a licensed psychologist, ENFP, and leadership coach living in Southern California.

She loves talking personality types, team building, entrepreneurship, and online marketing.

She pays the bills with her two psychology-related passion projects, QA Prep and Hall Coaching Group, and is a co-host of the My Biz Bestie podcast.

• “Your style needs to match that of the company.” – Maelisa Hall
• “I feed off of the audience and being involved with people; I learned to use that to my advantage.” – Maelisa Hall
• “I encourage people to ask questions.” – Maelisa Hall
• “I always give a disclaimer that this is a judgment free area.” – Maelisa Hall
• “When you get the audience engaged, it has an impact on everyone. Even if they aren’t asking the questions.” –Maelisa Hall
• “I’m just trying to use real language.” – Maelisa Hall
• “Everything that you do with your copy, you want to attract people.” – Maelisa Hall 

• Take the Myers Briggs test for Free!
• My Biz Bestie Episode 007: The Blessing of Introversion and Extroversion
• My Biz Bestie Episode 008: The Myers-Briggs Review
• Podcast Movement - I will be speaking there this year!
• The Service First Framework: My not-so-secret to thriving as an entrepreneur - Eli Natoli's book on Amazon
• Marie Forleo's B-Schools
• My Biz Bestie
• Episode 105 Check out my episode with Kwame Christian

Read More:

Shownotes for 122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa