Copy And – Details, episodes & analysis

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Copy And

Sam Burmeister | Conversion Copywriter @ Nomad Copy

Business

Frequency: 1 episode/7d. Total Eps: 47

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.

And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...

Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.

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https://www.nomadcopyagency.com/opt-in-copy-bot
55 shares
https://www.nomadcopyagency.com/contact
52 shares
https://www.nomadcopyagency.com/services
51 shares

https://www.instagram.com/nomad.copy

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RSS feed quality

Good

Score global : 73%

Publication history

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12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)

Episode 12

Monday, November 24, 2025 • Duration 13:32

Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.

Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. We dig into why “making it prettier” doesn’t fix conversion issues.

Key Points Covered in This Episode

Why pretty sales pages don’t automatically lead to higher conversions
How clear copy gives design its structure, hierarchy, and flow
The role of strategy in aligning copy and design toward a single goal
What to prioritize first when planning a website, rebrand, or sales page

Connect with Morgan Specht:

Connect with Shannon Pruitt:
Take Shannon's Brand Challenge here.

Connect with Emily Reagan:

Connect with me:

Nomad Copy Services → sales pages, emails, websites, and more.

Get on my calendar → if you’d like me to write your sales copy for you!

Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

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11. How to Hire a Copywriter (And When a VIP Day Makes Sense)

Episode 11

Monday, November 17, 2025 • Duration 12:41

Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.”

So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project or retainer. If you want copy that sells (and sounds like you), this episode will save you time, money, and a lot of second-guessing.

What You’ll Learn:

The real difference between copywriters, content writers, and “sales copy”
When hiring a copywriter is about a time gap vs a skills gap
How VIP Days work — and who they’re best for
What to look for before trusting someone with your messaging

Resources Mentioned:

Nomad Copy VIP Day → sales pages, emails, websites, and more
Can You Write This For Me? → Yes! Offload your “to-write” list with my hourly copywriting service
Free Opt-In Copy Bot → Write high-converting opt-in pages in minutes
Get the full show notes here

Connect with me:

Nomad Copy Services → sales pages, emails, websites, and more. → if you’d like me to write your sales copy for you! → Write high-converting opt-in pages in minutes

2. Content vs Copy: What’s the Difference (and Which One Your Business Actually Needs)

Episode 2

Monday, September 22, 2025 • Duration 07:33

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing).

Key points I cover in this episode:

The functional difference between content and copy and why both matter
What content is designed to do vs. what copy is responsible for
How to decide if you need to hire a content writer or conversion copywriter

Resources mentioned:

Connect with me:

Watch episodes with subtitles on my YouTube

1. Welcome to Copy And: A Podcast for Copy that Converts BETTER

Season 1 · Episode 1

Monday, September 22, 2025 • Duration 08:04

Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.

I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency.

I’m sharing how sales psychology, buyer behavior, and real-world experience shaped the way I approach copywriting today. Tune in for real talk about sales pages, ethical urgency, AI in copywriting, the role of design, and guest experts who’ll drop insights you can actually use if you’re an online service provider who wants to write copy that converts.

In This Episode, You’ll Hear:

Why copy (not tactics) is the core of effective marketing
The bold leap I took to leave corporate for entrepreneurship (spoiler: it involved workplace drama, and a whole lotta nerve)
How I’ve helped clients sell out in six & seven-figure launches through copy that’s strategic and human AF
Why I built Copy On Demand to teach business owners how to write copy that actually sounds like them—but converts BETTER

Resources mentioned:

Connect with me:

→ sales pages, emails, websites, and more. → if you’d like me to write your sales copy for you! → Write high-converting opt-in pages in minutes

Intro to Copy And

Friday, September 19, 2025 • Duration 00:48

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business.

I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.

Now, after spending the last 6 years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.

And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more!

Listen in to write copy that sounds like you, but converts BETTER.

Connect with me:

Watch episodes with subtitles on my YouTube

Nomad Copy Agency writes copy that CONVERTS for service-based businesses. Inquire about done-for-you services here.

10. How I Became a Digital Nomad Copywriter

Episode 10

Monday, November 10, 2025 • Duration 12:20

Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way.

Key Points Covered in This Episode:

My background in corporate sales and how it shaped my copywriting skills
How travel, freelancing, and early missteps led me to copywriting
Why VIP Days became my favorite way to work with clients
My honest advice for aspiring digital nomad copywriters

Resources Mentioned:

Book a VIP Day → I'll write your sales page copy!
Free Opt-In Copy Bot
Get the full show notes here

Connect with me:

Watch episodes with subtitles on my YouTube

9. How to Write High-Converting CTAs That People Want to Click

Episode 9

Monday, November 3, 2025 • Duration 15:08

How to Write Sales Pages Part 4

If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to.

Key Points Covered in This Episode:

What a call to action actually does on a sales page or website
Where to place CTAs for maximum visibility and conversions
How to use verbs and identity-driven language in your button copy
Simple CTA best practices that make it easier for buyers to take the next step

Resources Mentioned

Clickable AF CTAs → to help you write better CTAs (and a swipe file!)
Free Opt-In Copy Bot
Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

8. Writing Above the Fold Sales Page Copy That Converts

Episode 8

Monday, October 27, 2025 • Duration 13:38

How to Write Sales Pages Part 3

Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less.

Whether you’re writing a sales page, opt-in page, or full website, these above the fold tips are essential for making sure your most valuable real estate actually works for you.

Key Points Covered in This Episode:

Why the above-the-fold section is the most important part of any sales page or website
The 3 key ingredients every high-converting hero section needs
How to write a CTA that doesn’t just ask for action but inspires it
How to write attention-grabbing sales pages with only 30–40 words

Resources Mentioned:

Clickable AF CTAs - to help you write better CTAS (and a swipe file!)
Ultimate Above The Fold Guide - Swipes & Wireframes for a great Above The Fold section
Get on my calendar - if you’d like me to write your sales pages for you!
Get the full show notes here

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook

7. How to Write Attention-Grabbing Sales Page Headlines That Convert

Episode 7

Monday, October 20, 2025 • Duration 11:20

How to Write Sales Pages Part 2

Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying.

In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I look. I’ll show you how to write scroll-stopping headlines that guide your reader, highlight transformation, and make it easier for the right people to say yes.

Key Points Covered in This Episode:

Why sales page headlines matter more than most people realize
How headlines guide skimmers and keep readers moving toward the buy button
Common headline mistakes that cause readers to drop off
How to write clear, attention-grabbing headlines that support conversions

Resources Mentioned:

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks

6. What Goes Into a High-Converting Sales Page (and What to Leave Out)

Episode 6

Monday, October 13, 2025 • Duration 20:14

How to Write Sales Pages Part 1

In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages.

I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actually needs to hear.

Key Points Covered in This Episode:

What elements every high-converting sales page needs
Why sales page templates can lead to overcomplicated or underperforming copy
How to adjust sales page length based on price point and buyer behavior
Writing sales page copy for skimmers, detail-seekers, and transformation-driven buyers

Resources Mentioned:

Catch up on the whole series here:

Part 1 - Sales Page Best Practices
Part 2 - Headlines That Hook
Part 3 - Above the Fold Must-Haves
Part 4 - CTAs That Get Clicks