Explore every episode of the podcast Commerce Today

Discover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.

Discover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth. If your ecommerce platform feels like it’s holding you back, this episode is for you. I’ll break down why ERP-based platforms struggle to meet modern B2B ecommerce demands, from rigid architectures and limited features to scalability roadblocks that stifle innovation. Plus, I’ll share actionable advice on how to evaluate and choose a better platform that delivers flexibility, resilience, and future-proof results. Drawing on real-world examples (and naming names!), I’ll show you how businesses are navigating these challenges—and how you can, too. Ready to future-proof your ecommerce strategy and take control of your tech stack? Tune in now.

In this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.

Cyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.

Struggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.

In this episode of Commerce Today, we unpack the future of Product Information Management (PIM) for e-commerce leaders. Discover why open-source solutions like Pimcore, Akeneo, and Ergonode are reshaping the landscape, how to overcome integration and adoption challenges, and the role of AI and cloud technology in driving innovation. Gain the insights you need to optimize your PIM strategy and stay ahead in e-commerce.

In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.

In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!

In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.

In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.

In this episode, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.

In this episode of Commerce Today, we explore the warning signs that it’s time to move on from your current ecommerce provider, whether it's an agency or a platform. From frequent downtime to outdated technologies, these issues can seriously impact your growth. We’ll cover the consequences of staying with an underperforming provider and provide actionable steps for making a smooth transition to a better fit. If you’ve been experiencing challenges with your current setup, this episode will help you identify key issues and take the first steps toward finding the right solution.

In this episode of Commerce Today, we explore the critical process of selecting the right ecommerce agency for your business. With so many options available, finding the perfect partner can make or break your online strategy. We’ll highlight key factors to consider when vetting agencies, common mistakes to avoid, and the most important questions to ask potential partners. Whether you're looking for technical expertise or industry-specific experience, this episode is packed with practical advice to ensure your agency selection sets you up for success.

In this episode of Commerce Today, we dive into the essentials of crafting a winning ecommerce strategy. We’ll pull key insights from our comprehensive Ecommerce Strategy Guide, designed to help brands align their mission, optimize their performance, and capture market growth. From refining your unique selling proposition to evaluating customer segments, this episode provides practical tips to get you excited and prepared for strategic planning for your 2025 initiatives.

In this episode of Commerce Today, Darin Newbold, COO is joined by Natalia Pitra, an expert in HR and employer branding in the e-commerce space. They explore the shift to remote work and its impact on distributed teams, offering practical tips for managing remote employees in the ever-evolving e-commerce landscape.

In this episode of Commerce Today, we dive into the digital transformation of Starbucks—a global coffee powerhouse that lost its way by focusing too much on efficiency and sales, at the expense of the brand's core experience. We'll explore how Starbucks’ new CEO, Brian Niccol, is leading a pivot back to its roots as a community-driven coffeehouse, offering valuable lessons for businesses embarking on their own digital transformations. Whether you're building a new e-commerce platform or considering a major digital initiative, this episode will help you avoid the mistakes Starbucks made and find the right balance between sales and experience

In this episode of Commerce Today, Joshua Warren and Darin Newbold from Creatuity dive deep into the critical role of strategic thinking in steering ecommerce brands through the complexities of 2024. Through compelling case studies and expert analysis, they reveal how a strategic mindset can make the difference between thriving and merely surviving. Discover actionable insights on aligning long-term vision with immediate tactics to drive sustainable growth, outmaneuver competitors, and secure a lasting competitive advantage. Whether you're a brand leader or an ecommerce strategist, this episode will equip you with the tools to turn strategic thinking into strategic dominance.

The 2024 holiday season presents a unique set of challenges and opportunities for e-commerce brands, with the U.S. presidential election falling right in the middle of peak shopping season. This episode of Commerce Today offers a comprehensive guide for navigating these complexities. From shifting consumer timelines to intense competition for ad space, learn how to adjust your strategy to maximize revenue, maintain agility, and stay ahead of the curve. We break down key tactics—from early promotions and mobile-first strategies to leveraging AI and handling supply chain disruptions—that will set your brand up for success in this high-stakes season.

Success starts with a solid foundation. In this episode, hosted by Darin Newbold, COO, and featuring special guest Kornelia Maciesza, Project Manager, we share key steps for setting ecommerce projects up for long-term success. From identifying accountability and managing resources to gaining client commitment and mitigating risks, this episode covers everything you need to know about establishing a winning framework. Whether you're leading a new project or looking to refine your process, these insights will help you navigate challenges and achieve project success.

In this episode of Commerce Today, we explore the unseen costs and challenges of sticking with outdated ecommerce platforms. Drawing from a recent conversation with a company struggling with a custom-built CMS from 2011, we delve into the concept of "Digital Stockholm Syndrome"—where businesses become so entangled in their outdated systems that they can't envision a way out. If your ecommerce platform feels more like a burden than a tool, this episode is for you. We'll guide you through the process of evaluating your current system, exploring modern alternatives, and planning a successful transition to a platform that can truly support your business growth.

In this episode of Commerce Today, host Joshua Warren interviews Nick D. Nichols, a seasoned expert in the e-commerce field with a decade of experience, including time working at Amazon as well as at merchants. Nick shares his insights on the evolving e-commerce landscape, reveals secrets to succeeding on Amazon, and discusses effective strategies for digital business growth. Whether you're a brand looking to expand your market share or a seller aiming to boost profits, this episode offers valuable advice from one of the top e-commerce professionals recognized by Business Magazine in 2023.

In this episode of Commerce Today, we dive into the 7 deadly sins of e-commerce that can make or break your online business. From neglecting mobile optimization to providing subpar customer service, we’ll explore each pitfall and share practical fixes to keep your e-commerce platform thriving. Whether you’re in B2B or B2C, these insights are crucial for enhancing customer experience and driving growth. Tune in for actionable advice and real-world examples to help you navigate the competitive world of e-commerce.

Explore the consequences of quick e-commerce solutions and why a strategic replatforming might be your best move. Hear about a client success story that transformed their business, increasing conversion rates and revenue and reducing maintenance costs and time to market by replacing a platform implementation that was riddled with technical debt.

In this episode, Darin Newbold, COO, is joined by guest Natalia Pitra, Talent Acquisition Manager, to delve into the critical role culture plays in the hiring process. Discover why a strong cultural fit can be more important than skills alone, and learn how to identify candidates who will thrive within your company's unique environment. We'll explore practical strategies for assessing cultural alignment during interviews and share real-life examples of companies that have successfully integrated culture into their hiring practices. Tune in to understand how prioritizing culture can lead to higher retention rates, increased employee satisfaction, and a more cohesive, productive team.

In this episode of Commerce Today we talk website performance and if it matters for ecommerce sites. We then walk you through the practical side of website performance optimization. We'll show you how to use Google PageSpeed Insights to test your own website's performance, decode the results, and understand what they mean for your ecommerce business. Using Amazon's homepage as an example, we'll break down each metric and give you actionable tips to enhance your site's speed and user experience. Don't miss this step-by-step guide to making your ecommerce site faster and more competitive!

Join us on Commerce Today as Creatuity’s COO, Darin Newbold, interviews CEO Joshua Warren about the challenging and rapidly changing e-commerce landscape in 2024. Discover how companies are navigating high interest rates, fluctuating inflation, and a volatile stock market, while also adapting to shifts in consumer behavior influenced by social media and economic uncertainty. Joshua shares insights on how Creatuity is meeting these challenges head-on with innovative solutions like their accelerator services and platform-agnostic offerings. Whether you’re an e-commerce veteran or just starting, this episode provides valuable perspectives on thriving in today’s market.

In this week's episode of Commerce Today, we're tackling how you can increase your ecommerce revenue while lowering costs. With Darin’s help, Joshua will walk you through his 8-lever mental model for ecommerce profits, breaking down the 3 revenue levers (traffic, conversion rate, average order value) and the 5 expense levers (technology costs, operating costs, fulfillment costs, customer acquisition costs, cost of goods sold). We’ll chat about real-world strategies to make smart decisions on replatforming, adding new products, and picking the right influencers for your marketing. Plus, I’ll show you how our new Revenue Accelerator services can help you put these ideas into action and see real results fast. Join us for a coffee chat-style deep dive into practical ways to improve your ecommerce results in 2024. Let's make your business more profitable together!

Join Darin Newbold, COO and Anna Krzyżańska , Solutions Architect as they delve into the critical initial stage of any successful project—the discovery phase. This episode unpacks the importance of this phase, illustrating how it helps clarify project requirements, reduce uncertainties, and improve planning. By exploring real-world examples and best practices, they demonstrate how asking the right questions can significantly enhance the accuracy of ballpark estimates and ultimately lead to project success. Whether you're a seasoned project manager or new to the field, this episode offers valuable insights into making the most of the discovery phase.

Explore the competitive landscape of achieving perfect 100 scores on Google Lighthouse. Discover why Lighthouse scores are crucial for e-commerce success, affecting everything from conversion rates to SEO. We'll delve into how leading platforms like Shopify and Adobe Commerce Cloud are pushing the boundaries of performance. Additionally, learn about Adobe's innovative Edge Delivery Services and how they can transform your site's speed and user experience. Tune in for insights and practical tips, and join the conversation by sharing your own Lighthouse score achievements on LinkedIn.

Dive into this week's top ecommerce trends: Google delays third-party cookie phaseout, Amazon outpaces UPS and FedEx, how scent marketing is boosting in-store sales. Plus, updates from Yum Brands, DoorDash, Forever 21, and more. We’ll cover 10 different stories you may have missed that are vital to your ecommerce and omnichannel efforts!

In this Commerce Today episode, ecommerce experts Joshua Warren and Darin Newbold dive into the competitive landscape between off-price retail giant TJX Companies and the rapidly growing online marketplace Temu. Discover the strategies that have allowed TJX to maintain its market share despite the rise of digital-first competitors like Temu. Learn actionable insights that retailers and DTC brands can apply to thrive in today's omnichannel world. From leveraging physical stores to mastering digital marketing, this episode is packed with valuable lessons for anyone in the ecommerce space.

In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, explores the emerging battle between TikTok Shop and YouTube Shopping. With TikTok facing a potential ban in the U.S., YouTube Shopping and Shopify are making a play to fill the gap with announcements they just made at Google Marketing Live 2024. But can they realistically fill the gap? Joshua breaks down the numbers, the unique features of each platform, and what this means for ecommerce merchants. Tune in to understand the opportunities and challenges in the evolving social commerce landscape.

Join Darin Newbold, COO, and Anna Krzyzanska, Solutions Architect, as they demystify the Adobe Commerce upgrade process. In this engaging episode, they offer actionable insights for tackling upgrades, covering everything from project assessments to post-upgrade support. This guide provides a roadmap for a successful Adobe Commerce journey, essential for both tech enthusiasts and business leaders looking to maximize their e-commerce platform's potential.

Join us in this episode of Commerce Today, where we unpack BigCommerce's current maneuvers and future potential. With new leadership at the helm and a fresh quarterly report on the horizon, BigCommerce stands at a crossroads. Will they secure a leadership position in the mid-market segment, or will they struggle to keep pace with giants like Shopify? We'll dive deep into what BigCommerce's strategies reveal about their ambitions and capabilities, especially in contrast to their competitors. Expect a mix of insightful analysis, straightforward talk, and a touch of humor as we explore whether BigCommerce is poised for a breakthrough or a breakdown. This episode is a must for ecommerce leaders aiming to stay ahead in a rapidly evolving market.

In this episode of Commerce Today, we dissect the recent Cartier web pricing error where $14,000 earrings were sold for just $14 due to a suspected currency conversion mishap. We'll explore how such significant errors can impact brand reputation and customer trust, and discuss strategies to enhance ecommerce systems for scalability and stability, ensuring such costly mistakes are avoided.

Join Darin, COO, and Pawel Micnas, PHP Developer, as they uncover insider tips to supercharge your ecommerce website's performance with New Relic. Discover how to optimize load times, enhance user experience, and stay ahead of critical issues. Tune in to Commerce Today for actionable strategies that will elevate your online store!

In this episode of Commerce Today, hosts Joshua Warren and Darin Newbold delve into the impactful role of micro-influencers in boosting ecommerce sales. They highlight why these specialized influencers are surpassing mainstream celebrities and share insights on leveraging their loyal and genuine audiences for brand growth. The episode includes access to Creatuity's influencer marketing ROI calculator and expert advice on launching effective campaigns. If you're eager to harness the potential of micro-influencers to achieve significant results in partnership marketing, this episode is essential listening!

In this episode of Commerce Today, we dive into the key insights from our upcoming guide, "B2B Commerce Technology: Navigating Challenges and Trends." Discover the latest trends shaping the B2B ecommerce landscape and learn actionable strategies to overcome common challenges and drive online sales success. This episode will provide you with the knowledge and tools to take your B2B ecommerce efforts to the next level. Don't miss this opportunity to learn from the experts and position your business for growth in the digital marketplace.

In this episode of Commerce Today, Joshua Warren and Darin Newbold dive into the world of recommerce. They explore how apparel brands like Lululemon and Hanna Andersson are using resale to boost sustainability, customer loyalty, and revenue, and discuss how these strategies can be applied to ecommerce businesses in any vertical. Tune in for actionable insights on the benefits of recommerce, key success factors, and how to choose the right recommerce model for your brand.

In this episode of Commerce Today, we delve into the evolving landscape of ecommerce, where accessibility is emerging as a crucial factor for success. Join us as Darin, our COO, and special guest Michal Pietrzyk, Director of Innovation and Technology at Creatuity, discuss actionable insights to help Directors of Ecommerce adapt to this paradigm shift. Michal shares invaluable initiatives undertaken by Creatuity to assist merchants in creating accessible websites, ensuring inclusivity and enhancing user experience.

We delve into the pervasive issues of ageism and sexism in the ecommerce tech industry. Inspired by recent stories shared by two industry professionals on LinkedIn concerning experiences with ageism and sexism, we explore how adopting an "Outward Mindset" can help create a more inclusive and supportive environment. We discuss practical ways to cultivate this mindset within yourself, your team, and your company. We also cover the importance of seeing others as people who matter, considering their needs and challenges, and working together toward collective success. Join us as we strive to make the tech industry a better place for all.

In our series finale on Amazon Mastery, we tackle the challenges of engaging with customers and differentiating your brand in Amazon's competitive ecosystem. Learn how to harness the power of Amazon's Tailored Audiences tool for targeted, direct marketing efforts that resonate with your customer base. We discuss the critical importance of customer feedback, from managing reviews to leveraging positive and negative feedback for continuous improvement. Plus, we'll guide you through diversifying your marketing channels, highlighting the synergy between Amazon and external platforms like social media, email marketing, and influencer collaborations to boost your brand's visibility and sales. This episode is a treasure trove of strategies for any brand looking to foster customer loyalty, enhance engagement, and stand out on Amazon.

Dive into the second episode of our Amazon Mastery series, where we unlock the secrets to building a green, profitable brand on Amazon! Discover how to stand out with sustainable practices and navigate Amazon's intricate fees to protect your margins. We'll show you how to use Amazon's Climate Pledge Friendly program to your advantage and offer expert tips for strong branding and dynamic customer engagement with Amazon Live. Get ready to transform your brand into a resilient market leader that's not just about profits, but also about responsibility. Tune in for invaluable insights on thriving in today's eco-conscious marketplace!

In the first episode of our series on Amazon Mastery, we dive deep into the art and science of optimizing your product listings for maximum impact. Discover how high-quality images, detailed descriptions, and the strategic use of A+ Content can transform your products from mere listings to compelling narratives that capture the imagination and wallets of customers. We'll also break down the essentials of Amazon Advertising, guiding you through the maze of Sponsored Products, Sponsored Brands, and Sponsored Display Ads to amplify your product's visibility. Plus, get insider tips on aligning with Amazon's search algorithm to enhance your product's ranking and visibility. Whether you're a seasoned seller or new to the platform, this episode is packed with actionable strategies to elevate your brand on Amazon.

This episode uncovers the promising potential of live streaming e-commerce, based on insights from the study "Socio-technical systems and trust transfer in live streaming e-commerce." It emphasizes the importance of live streaming for businesses entering this space in 2024, discussing the "science of stickiness," trust's pivotal role, and their effects on purchase intentions. Offering practical insights and expert advice, the episode guides businesses on adopting live streaming to innovate sales strategies and boost customer engagement for the upcoming year.

Join Joshua Warren and Darin Newbold as they explore how Disney World's unparalleled experiences and customer service can inspire ecommerce strategies. Learn actionable insights to make every customer's shopping experience feel uniquely magical.

We’ve gone hands-on with Apple's Vision Pro and the promise of a new dimension in online shopping. While currently, a mere fraction of e-commerce users own a Vision Pro, Apple's history with the iPad suggests a potentially similar disruptive impact on the e-commerce industry. This episode will explore firsthand experiences with the Vision Pro, highlighting the best and worst e-commerce experiences and offering insights into how websites can evolve to meet the demands of XR technology. From navigating through Apple's intuitive online store to struggling with Amazon's cluttered interface, we'll cover the good, the bad, and the necessary improvements to make e-commerce truly immersive. Stay tuned as we delve into the future of shopping with Apple's latest venture into XR.

Join Darin and Creatuity’s HR Director Karolina Hajdukiewicz in this dynamic episode of Commerce Today, as they unravel the secrets of transforming an e-commerce team into a powerhouse. Dive deep into the heart of a thriving company culture, discovering the pivotal roles of a unified mission, essential soft skills, and robust accountability. Gain expert insights into the strategic use of competency models and the innovative edge of development centers for real-time skill enhancement. This episode is your gateway to fostering a resilient and high-performing team, poised to excel in the ever-evolving e-commerce landscape.

Join Darin and special guest Andrea Sims as they explore the fundamentals of successful e-commerce in our new episode. They'll share insights on design, user experience, and more, making it an essential listen for anyone in the digital retail space.

In this episode of Commerce Today, we dive into the actual 2023 holiday e-commerce sales results, comparing them against last year's forecasts. We'll break down key insights and trends, and more importantly, we'll provide actionable strategies for e-commerce businesses to enhance their performance in 2024. Whether you're looking to boost your holiday sales or overall profitability, this episode is packed with valuable advice and big projects to start now in preparation for the 2024 holiday season.