Short, actionable updates on ecommerce and omnichannel technology that help merchants of all sizes succeed. We focus on things you should be doing today to be successful in the ecommerce industry.
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Episode 104: 14 Festive Strategies for Retaining Customers
Episode 104
Tuesday, December 31, 2024 • Duration 16:30
Discover festive tactics to transform holiday purchases into long-term customer loyalty. In this episode of Commerce Today, Joshua Warren, CEO of Creatuity, shares 14 actionable strategies to help ecommerce businesses nurture relationships, boost retention, and keep the holiday magic alive all year long. Perfect for ecommerce leaders, marketers, and IT pros looking to turn one-time buyers into lifetime fans.
Episode 103: Your ERP Isn’t Enough for Ecommerce
Episode 103
Tuesday, December 24, 2024 • Duration 15:35
Discover why relying on ERP-based ecommerce platforms can undermine your business growth. In this episode of Commerce Today, I tackle a challenge I’ve seen firsthand with businesses using ERP-provided ecommerce platforms like NetSuite's SuiteCommerce, Salesgent’s platform, and Epicor Commerce. These platforms promise easy integration, but in reality, they often create more headaches than solutions—delaying product launches, frustrating customers, and throttling your growth.
If your ecommerce platform feels like it’s holding you back, this episode is for you.
I’ll break down why ERP-based platforms struggle to meet modern B2B ecommerce demands, from rigid architectures and limited features to scalability roadblocks that stifle innovation. Plus, I’ll share actionable advice on how to evaluate and choose a better platform that delivers flexibility, resilience, and future-proof results.
Drawing on real-world examples (and naming names!), I’ll show you how businesses are navigating these challenges—and how you can, too.
Ready to future-proof your ecommerce strategy and take control of your tech stack? Tune in now.
Episode 102: ERP Ain’t Easy: How to Take the Pain Out of B2B Ecommerce Integrations
Episode 102
Tuesday, December 17, 2024 • Duration 16:46
In this episode of Commerce Today, host Joshua Warren dives into one of the most critical and challenging aspects of B2B ecommerce: ERP integration. For many B2B businesses, their ERP system is the backbone of operations—but when it’s not seamlessly connected to the ecommerce platform, inefficiencies, errors, and missed opportunities abound. Joshua breaks down why ERP integration is crucial, shares best practices, and highlights how composable commerce is changing the game. Whether you’re scaling your business or just trying to eliminate operational headaches, this episode provides actionable insights you can start using today.
Episode 101: Cyber 5 - Black Friday Results & Insights for Omnichannel Holiday Success
Episode 101
Tuesday, December 10, 2024 • Duration 18:09
Cyber 5 2024 set online sales records while revealing key shifts in consumer behavior and in-store traffic. In this episode, Joshua Warren dives into what omnichannel retailers need to know about the results, actionable steps to maximize the rest of the holiday season, and critical investments to plan for 2025. Tune in for practical insights and strategies to stay ahead in a changing retail landscape.
Struggling with slow site performance, downtime, or costly maintenance on your Adobe Commerce or Magento site? Frustrated by integration issues or crashing during peak traffic? This episode is for you. We explore how composable commerce and MACH principles can solve these pain points for B2B merchants, creating a faster, more reliable, and cost-effective e-commerce solution.
Episode 99: Product Information Management 201 - Open-Source Solutions & Future of PIM
Episode 99
Tuesday, November 26, 2024 • Duration 19:21
In this episode of Commerce Today, we unpack the future of Product Information Management (PIM) for e-commerce leaders. Discover why open-source solutions like Pimcore, Akeneo, and Ergonode are reshaping the landscape, how to overcome integration and adoption challenges, and the role of AI and cloud technology in driving innovation. Gain the insights you need to optimize your PIM strategy and stay ahead in e-commerce.
Episode 98: PIMs 101 - Unlocking Product Data for E-Commerce Success
Episode 98
Tuesday, November 19, 2024 • Duration 17:17
In this episode of Commerce Today, we begin our discussion Product Information Management (PIM) systems and explore how they empower e-commerce businesses to streamline product data, boost operational efficiency, and deliver a seamless customer experience. Over the course of two episodes we’ll look at the top commercial and open-source PIM providers, key benefits of PIMs, and how they’re shaping the way businesses handle product data.
In our latest episode of Commerce Today, we dive into fresh data on holiday shopping predictions for 2024. With new insights from Adobe, Deloitte, and other leading sources, this episode highlights expected online sales trends, pivotal shopping days, and critical strategies for e-commerce businesses to capitalize on this high-stakes season. Building on our August episode, “Election-Year E-commerce Playbook: Winning 2024’s High-Stakes Holiday Season,” we move beyond early-season strategies to explore actionable steps for navigating Cyber Week, optimizing mobile experiences, and meeting the unique needs of today’s holiday shopper. Tune in to get a step ahead on data-driven strategies and prepare for a profitable holiday season!
Episode 96: CDPs in Action: Open-Source Solutions & Future of Customer Data Platforms
Episode 96
Tuesday, November 5, 2024 • Duration 20:02
In this episode, we take a closer look at open-source CDPs and whether they are a viable alternative to commercial platforms. We’ll explore the top open-source CDPs, their pros and cons, and how they compare to paid solutions. Finally, we’ll look at the future of CDPs, including AI-driven personalization, privacy considerations, and the role of CDPs in composable commerce.
Episode 95: CDPs 101 - Understanding the Value of Customer Data Platforms in E-Commerce
Episode 95
Tuesday, October 29, 2024 • Duration 19:09
In this episode of Commerce Today, we introduce Customer Data Platforms (CDPs) and explore how they help e-commerce businesses enhance personalization, reduce customer acquisition costs, and improve retention. We’ll also take a deep dive into the top commercial CDP providers and discuss how to choose the right platform for your business.