Explore every episode of the podcast Cole Gordon Podcast
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Title
Pub. Date
Duration
How To Build A Disgustingly Profitable Brand in 2027
00:00 Building a Brand From Zero to Mega 01:37 Content Pillars: Format Plus Topic 04:11 Can Business Owners Really Vlog? 08:55 Yapping: Who It Works For 12:46 Setting Your Goal Before Your Content 15:21 Why B2B Content Must Get Shared 21:14 Trojan Horse Content for Boring Topics 26:00 How to Write Hooks That Stop the Scroll 31:35 Picking Your Platform (and When to Add More) 41:51 View Maxing vs. Niche Maxing 45:05 Level 2: Turning Content Into Signature IP 55:52 Level 3: What Mega Brands Have in Common 1:04:42 Attribution Is Really Just Momentum 1:09:46 The Brands Doing It Best Right Now 1:17:27 Brutal Brand Roast: Fixing Short Form 1:39:01 Monetizing: Brand Deals, Agency, and Info
The Exact Playbook We Used to Build a $5M/year SaaS
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
00:00 Intro: How Saleskick Scaled to $5M/Year 00:38 Step 1: Finding a CPO and CTO 06:00 How He Met His Co-Founder Dan 11:40 Step 2: Building the Proof of Concept 16:16 Why You Shouldn't Vibe Code Alone 25:24 Step 3: Finding the Right SaaS Idea 28:19 Network Effects vs. Switching Cost SaaS 34:38 What Product Market Fit Actually Means 39:03 Testing and Iterating with Customers 46:03 Step 4: Three Ways to Fund Development 52:18 The Productized Agency Model 59:19 Step 5: Tracking Churn the Right Way 1:09:04 Step 6: Getting Product Ready to Scale 1:13:03 The Calendar Feature That Changed Everything 1:16:33 Step 7: Scaling Past $100K/Month 1:22:44 Selling Software vs. Selling Info Offers
Meet The Genius Operator Behind This $100M+/yr Agency
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies
He Built an $80M Business Using Other People's Audiences
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source...
00:00 Scaling to $80M Without Ads or a Brand 02:04 The Ideal Partner Profile 05:52 Why Speaking Beats Webinars 09:33 The No-Pitch Pitch That Converts 13:59 Treating Events as a Portfolio 16:20 The $5M/Year SEO Machine 19:56 Winning in the Age of AI Search 26:32 Why Chandler Bet on Building a Personal Brand 30:37 Why Attribution Is the Dumbest Word in Marketing 33:50 What Hormozi's Book Launch Got Right 40:23 Rebuilding a Media Team From Scratch 50:18 The Networking Secrets Nobody Talks About 55:11 How to Actually Poach Great Talent 1:05:56 What Chandler Looks for in an Interview 1:22:58 Why Managers Are Disappearing With AI 1:30:11 Going From Remote to In-Person (What Broke) 1:39:12 The Real Reason Businesses Die
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret
After $150M, these systems allow my company to run without me…
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 The Hire That Changed Everything 04:00 Why You're Probably Not Paying Enough 09:03 The Recruiting Volume Nobody Wants to Do 11:47 The Culture-Skill Matrix: Who to Cut 14:31 The Leadership Matrix: Tyrant vs. Pushover 23:16 Standards vs. Performance Coaching 24:26 The 4 Properties of Feedback That Actually Works 31:45 Raising Performance Standards Without Breaking People 41:02 Why Reps Follow Up Without Being Told 42:33 Diminishing Returns on Marginal Effort 47:39 Fixing It: Observation and Marginal Benefit 51:06 Delegation Step 1: Define What You Actually Need 55:11 The Five Degrees of Initiative 58:06 The Three-Gate Filter for "Everyone Comes to Me
How to Fix Your Show Rates (Full 2 Hour Course)
28 Aug 2026
01:53:01
Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 Why Show Rates Matter (and Costly Mistakes) 04:37 The 2023 Google Update That Broke Everything 06:39 The Real Metric: Offers Per Closer Per Day 10:28 Booking Window: Why 1-2 Days Wins 15:26 The End-of-Month "Death Screen" Trap 17:39 Optimal Availability, Hours, and Weekends 28:19 Application Grading 101 35:22 Application Mistakes and BANT Questions 48:35 Where to Place Contact Info in Your Funnel 1:02:20 Routing Best Leads to Best Closers 1:07:44 The Lead Nurture Specialist Nobody Hires 1:16:59 Single vs. Double Booking, Explained 1:21:41 Confirmation Cadence and the iMessage Mistake 1:36:11 Setter Show Rates: What Good Looks Like 1:44:20 The Marketing Message That Fixes Everything
He Crossed The Border Illegally, Then Sold His Business For $100M+
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 13:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace
9 Business Owners Ask Me How to Scale to $30M+/year
15 Aug 2026
00:59:42
Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team 01:43:08 Daily Sales Meetings 01:50:02 Building a Sales Playbook 02:00:47 Hiring More Closers 02:08:16 When to Hire Sales Managers 02:15:37 Scaling Without Breaking Systems
Tax Expert: This Is How Billionaires Legally Avoid Taxes
31 Jul 2026
01:26:12
Get the FREE Tax Strategy Playbook 👉 https://g.closers.io/tax-strategy/
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickKarlton
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings—and Worst Advice
Sam Ovens: How I Built a Billion Dollar Software Company
26 Jul 2026
02:08:57
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Samovens
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSamovens
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉 https://bit.ly/8FbrScotlandSamovens
-----
Here are the updated chapters for the interview with *Sam Ovens*:
0:00: Prioritizing Engagement 8:20: Solving the Cold Start 10:02: Sam’s Origin Story 11:31: Early Inspiration For Skool 15:58: Lessons for Entrepreneurs 21:25: Simplifying the Info Industry 23:41: Bringing Skool Mainstream 26:57: Discovery and Growth Features 36:23: AI and Engineering Standards 46:19: The Skool Business Model 51:02: Raising Capital and Values 56:44: Using Product Intuition 1:00:00: Important Lessons Learned 1:03:27: Design and Product Inspiration 1:14:00: What Sam Does in His Day 1:22:06: Company Structure Philosophy 1:30:35: Using First-Party Data
How To Build A 10M/yr Outbound Setting Team (Full Course)
16 Jul 2026
02:43:20
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSetting
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandSetting
0:00 – Intro 1:28 – Defining Outbound: MDR vs. SDR Models 17:11 – The Different MDR Revenue Models + Requirements For Them To Work 19:56 – Call Funnel With Opt-In 23:15 – Low-Ticket Funnel + Setter Outbound 24:24 – Low-Ticket Ascension + Implementation Call 25:45 – DM Setting Funnel 29:04 – Live Event Funnels 32:16 – How Many Leads Per Setter Per Month? 39:21 – Common Funnel Benchmarks 42:21 – What To Do If You Don't Have Enough Leads For 1 Setter 44:11 – Should Setters Take Direct Bookings? 54:27 – The Triage Capacity Problem 57:17 – Setter KPIs For Call Funnel 1:01:27 – Speed To Lead 1:02:42 – Setter Activity (And Dials Per Day) 1:06:01 – Setter Workflow & Dialing Logic 1:15:02 – Old Way: Manual Setup For Dialing Logic 1:18:49 – New Way: Dialer.io (Automatic Setup) 1:20:32 – Dialing Logic Best Practices 1:25:13 – How To Determine Peak Calling Hours 1:25:59 – Pipeline Setter Process 1:29:25 – Texting Scripts 1:37:16 – Quick Note On AI / Automation 1:38:11 – Email Scripts 1:39:08 – Calling Scripts 1:40:56 – Outbound Script & Call Flow 2:08:15 – Adjustments For Triage Call 2:11:13 – Buyer Leads 2:12:43 – Revised Script For No-Shows 2:14:02 – Revised Script For Pipeline (Old Leads) 2:15:15 – When Closers Take The Setting Calls 2:17:21 – Troubleshooting & Common Mistakes 2:33:06 – How To Compensate Setters
$30M CEO: How to Build a Business That Runs Without You
09 Jul 2026
01:43:09
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Jordans
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickJordans
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
00:00 Introduction & Ranking 16 Systems 02:05 Cole's Number 1 08:42 Jordan's Number 1 14:55 Cole's Number 2 20:18 Jordan's Number 2 26:06 Cole's Number 3 32:40 Jordan's Number 3 39:12 Cole's Number 4 45:36 Jordan's Number 4 52:41 Cole's Number 5 59:24 Jordan's Number 5 01:06:18 Cole's Number 6 01:13:42 Jordan's Number 6 01:20:55 Cole's Number 7 01:27:31 Jordan's Number 7 01:34:08 Cole's Number 8 01:40:52 Jordan's Number 8
Content vs Paid Ads: Which One Is Better in 2026?
03 Jul 2026
01:49:54
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Debate
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi
Meet The Genius That Industry Leaders Hire For $100M Launches
25 Jun 2026
01:56:44
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Jason
Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandJason
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Pick up rate for your setters below 20%? Try https://www.dialer.io/
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
…and more.
Give Jason a follow here: https://www.facebook.com/jason.fladlien.716/
I Studied 5,000+ Offers. These Are The 8 BEST ($50-100M+)
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
After generating 50M+ solely from outbound appointment setters in our own company…
I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.
This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production
…and more.
00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
00:00 $150M in Sales Lessons 00:27 What Most People Get Wrong 01:28 Why Closers Win More 04:47 Reframing the Real Problem 06:37 The Pre-Pitch Framework 10:18 Selling the Plan First 13:38 Overcoming Fear Objections 18:11 The Most Common Sales Objections 21:07 Handling Price Like a Pro 30:01 Why Buyers Need a Deal 38:44 Best Books for Sales Growth 41:14 Habits of Elite Salespeople 46:26 Sales as a Service 48:46 Final Sales Leadership Lessons
I 12X’d My Views on Social Media in 90 Days (Here’s How)
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
00:00 $225K Personal Brand Bet 02:45 Behind Hormozi’s Media Machine 10:52 Why My First Strategy Failed 18:32 The YouTube Guru Trap 29:48 The Podcast Breakthrough 37:18 Building a Multi-Platform Engine 46:25 Packaging vs Valuable Content 54:15 Lessons From Top Performers 1:03:28 Why Views Don’t Equal Money 1:09:54 Future Plans & Monetization 1:17:35 The Road to $250M
We Spent $5M on Business Gurus, So You Don't Have To
09 Jun 2026
01:05:49
Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉https://bit.ly/8FigureBoardroomNick
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
00:00 $5M Spent on Courses 00:19 Honorable Mentions & Early Lessons 02:33 Copywriting Masters That Built Empires 09:46 Alex Hormozi’s Free Marketing Course 10:31 The Course That Changed Cole’s Life 18:19 Consulting Accelerator 2.0 Breakdown 22:43 Alex Becker’s Mastermind & The $100M Funnel 26:06 Why STA Made the Top 5 28:02 Traffic & Funnels & Sales Mastery 35:45 Sonora Guitar Accelerator & The Future of Learning 40:33 Alex Hormozi Mentorship & Scaling Lessons 49:29 The Agora Black Book Secrets 56:30 The #1 Most Impactful Investment
75 Minutes of Sales Training That'll Explode Your Sales in 2026
02 Jun 2026
01:14:27
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Sponsored by https://www.saleskick.com/
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Check it out at https://www.saleskick.com/
0:00 Jeremy Miner shares sales advice 2:01 Sales is psychology: beliefs, behaviors & identity 4:56 Tonality: how to challenge without sounding judgmental 7:17 Getting the prospect to take off the mask 13:33 Using identity to drive the sale 22:41 Selling to big egos & creating the gap 32:52 Frameworks over scripts: selling in flow state 35:35 How to actually master tonality 40:01 Body language & getting the camera on 43:33 Objection: "I want to think about it" 52:29 Objection: "I need to talk to my spouse" 57:07 Objection: "I want to check one other company" 1:04:48 Why people stall (survival vs. thriving) 1:06:28 Scaling a business to nine figures
How She Scaled Her Agency Past $10,000,000
23 May 2026
01:18:33
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
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Sponsored by https://www.saleskick.com/
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Check it out at https://www.saleskick.com/
00:00 How They Built an 8-Figure Agency 00:50 The Origin Story 01:44 The One Change That Doubled Results 05:58 Stacking Authority to Own a Niche 07:48 What They Actually Do for Clients 12:23 Zero to $100K: Working 5 Jobs 17:55 Scaling to $500K a Month 25:47 Staying Lean at 10% Marketing Cost 29:09 Why Home Service Beats Coaches 35:56 Hitting 8 Figures 41:30 The 3M Framework for Better Ads 53:51 Building a Funnel That Converts 1:02:23 Does AI Video Actually Work? 1:12:11 Working Together as a Married Couple
After Studying 3,000+ Offers, This Is How to Build a $10 Million Offer
19 May 2026
01:00:30
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Sponsored by https://www.saleskick.com/
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Check it out at https://www.saleskick.com/
9-Figure CEO: How to Scale Your Business at Every Level
14 May 2026
01:27:23
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
Sponsored by https://www.saleskick.com/
If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.
Saleskick is a booking/calendar system designed specifically for sales teams to:
-Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more.
Check it out at https://www.saleskick.com/
0:00 $150M CEO Gives Business Advice 1:19 $0 to $1M 3:14 How to Attain High-Income Skills 5:45 $1M to $10M 10:18 Bureaucracy vs. Structure 11:21 The Title vs. Comp Trap with Early Employees 14:22 Why IQ Is the #1 Predictor of Workplace Success 17:10 Using Memos to Reveal How People Think 18:59 How to Test for IQ in Interviews 22:48 Hiring for Skill vs. Stability 27:41 Trait Conscientiousness and Culture Fit 29:36 The Best Interview Questions to Ask 33:55 $10M to $30M: Data Integrity & Task Management 40:08 How to Hit Deeper Penetration with Your Customers 42:17 Hiring C-Level Executives (CFO, CMO, Sales Directors) 46:34 When to Use a Recruiting Firm 48:55 $30M to $100M: It's a Toolkit Problem 50:22 Lessons from Working with Pace Morby 53:21 Cole's Story: From 3 Companies to Focusing on One 1:00:43 One Company vs. Portfolio Model 1:04:38 When to Sell vs. Hold and Start Something New 1:07:54 What Makes a Nuclear Offer (The Wolf Trap Analogy) 1:13:17 Working with Subject Matter Experts vs. Brand Visionaries 1:16:01 How Cole Invests His Money 1:20:38 Emerging Markets and Macro Investing 1:22:26 AI in Business: Molly, QC, and Qualitative Lead Scoring
After $150M From Ads, We Rank The Best Marketing Funnels in 2026 (w/ Spencer Vann)
11 May 2026
02:03:32
After $150M From Ads, We Rank The Best Marketing Funnels in 2026
How This Ex-NFL Player Built a $50M Fitness Company (Feat. John Madsen)
04 May 2026
01:15:42
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
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If You Don't Understand Economics, You Don't Understand Business
22 Apr 2026
00:38:14
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Dean Graziosi: Everything He’s Learned After $2 Billion In Revenue
22 Apr 2026
00:47:47
Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
(0:00) The Power of AI (0:27) The Difference Between a Campaign and a Company (5:56) Scaling from Sales-Driven to Leadership-Driven (13:47) Pivoting Messaging During Economic Shifts (20:16) How to Reinvent Yourself or Business (26:38) Lessons Learned Working w/ Tony Robbins (33:16) Building a Powerful Network (36:44) The 6-Step Framework for Life-Long Costumers (42:30) Implementing AI Within Your Team (45:46) Dean’s AI Advantage Summit
How We Went From $0 to 8-Figures in 8 Months With Bryan Ostermiller
22 Apr 2026
01:45:10
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
0:00 Scaling 8-figure sales teams 0:42 How we launched an 8-figure business in 8 months 2:11 Selling in 2021 vs. 2024 6:38 Scaling quickly vs. slowly and team debt 8:07 Building a leadership culture and team loyalty 11:58 Coaching to alleviate performance blind spots 22:51 Defining transactional vs. relational sales 25:09 Ramp process and assessing feedback loops 47:23 Addressing prospects' past trauma and hesitations 50:39 Handling the "let me talk to my spouse" objection 56:04 Handling price and competitive objections 1:08:07 Handling method/past failure objections 1:11:50 Supportive vs. direct objection handling styles 1:15:00 Turning nerves into a decision-making tool 1:21:36 Showing genuine belief in your prospect 1:30:57 The financial objection framework 1:44:04 Leading with fun and culture
$250M of Sales Experience in 2 Hours With Matt Ryder
22 Apr 2026
01:59:09
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom
Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio
$250M of Sales Experience (0:00) The Original Sales Training Process (0:24) Psychology of the "Bro Close" (5:55) Fixing Outbound Setter Openers (12:09) Psychological Hacks for Setters (14:21) Objection Handling and Removing Resistance (22:14) Archetypes of Rockstar Salespeople (26:06) Brute Force Referral Systems (31:18) The World of Info Industry Competition (44:51) Developing a Sales Team and Stacking Habits (52:32) Aggressive Lead Management Tactics (55:35) Sales and Fulfillment Creativity (58:21) AI in Sales Enablement and Management (1:22:32) Transitioning from Sales to Software (SaaS) (1:34:15) Scaling a Software Company Organically (1:43:38) Selling High-Ticket Coaching vs. Software (1:50:24)
How Dan Koe Gained 5.4M Followers In 2 Hours/Day
10 Mar 2026
00:51:28
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After $100M+ in Business, I Wish I Knew These Lessons Sooner