Explore every episode of the podcast Cole Gordon Podcast

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

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Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

0:00 $150M CEO Gives Business Advice
1:19 $0 to $1M
3:14 How to Attain High-Income Skills
5:45 $1M to $10M
10:18 Bureaucracy vs. Structure
11:21 The Title vs. Comp Trap with Early Employees
14:22 Why IQ Is the #1 Predictor of Workplace Success
17:10 Using Memos to Reveal How People Think
18:59 How to Test for IQ in Interviews
22:48 Hiring for Skill vs. Stability
27:41 Trait Conscientiousness and Culture Fit
29:36 The Best Interview Questions to Ask
33:55 $10M to $30M: Data Integrity & Task Management
40:08 How to Hit Deeper Penetration with Your Customers
42:17 Hiring C-Level Executives (CFO, CMO, Sales Directors)
46:34 When to Use a Recruiting Firm
48:55 $30M to $100M: It's a Toolkit Problem
50:22 Lessons from Working with Pace Morby
53:21 Cole's Story: From 3 Companies to Focusing on One
1:00:43 One Company vs. Portfolio Model
1:04:38 When to Sell vs. Hold and Start Something New
1:07:54 What Makes a Nuclear Offer (The Wolf Trap Analogy)
1:13:17 Working with Subject Matter Experts vs. Brand Visionaries
1:16:01 How Cole Invests His Money
1:20:38 Emerging Markets and Macro Investing
1:22:26 AI in Business: Molly, QC, and Qualitative Lead Scoring

After $150M From Ads, We Rank The Best Marketing Funnels in 2026

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Join Dean's Free AI Advantage Summit: https://aiadvantagesummit.com/rsvp-now
Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

(0:00) The Power of AI
(0:27) The Difference Between a Campaign and a Company
(5:56) Scaling from Sales-Driven to Leadership-Driven
(13:47) Pivoting Messaging During Economic Shifts
(20:16) How to Reinvent Yourself or Business
(26:38) Lessons Learned Working w/ Tony Robbins
(33:16) Building a Powerful Network
(36:44) The 6-Step Framework for Life-Long Costumers
(42:30) Implementing AI Within Your Team
(45:46) Dean’s AI Advantage Summit

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

0:00 Scaling 8-figure sales teams
0:42 How we launched an 8-figure business in 8 months
2:11 Selling in 2021 vs. 2024
6:38 Scaling quickly vs. slowly and team debt
8:07 Building a leadership culture and team loyalty
11:58 Coaching to alleviate performance blind spots
22:51 Defining transactional vs. relational sales
25:09 Ramp process and assessing feedback loops
47:23 Addressing prospects' past trauma and hesitations
50:39 Handling the "let me talk to my spouse" objection
56:04 Handling price and competitive objections
1:08:07 Handling method/past failure objections
1:11:50 Supportive vs. direct objection handling styles
1:15:00 Turning nerves into a decision-making tool
1:21:36 Showing genuine belief in your prospect
1:30:57 The financial objection framework
1:44:04 Leading with fun and culture

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

$250M of Sales Experience (0:00)
The Original Sales Training Process (0:24)
Psychology of the "Bro Close" (5:55)
Fixing Outbound Setter Openers (12:09)
Psychological Hacks for Setters (14:21)
Objection Handling and Removing Resistance (22:14)
Archetypes of Rockstar Salespeople (26:06)
Brute Force Referral Systems (31:18)
The World of Info Industry Competition (44:51)
Developing a Sales Team and Stacking Habits (52:32)
Aggressive Lead Management Tactics (55:35)
Sales and Fulfillment Creativity (58:21)
AI in Sales Enablement and Management (1:22:32)
Transitioning from Sales to Software (SaaS) (1:34:15)
Scaling a Software Company Organically (1:43:38)
Selling High-Ticket Coaching vs. Software (1:50:24)

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

0:00 Jeremy Miner shares sales advice
2:01 Sales is psychology: beliefs, behaviors & identity
4:56 Tonality: how to challenge without sounding judgmental
7:17 Getting the prospect to take off the mask
13:33 Using identity to drive the sale
22:41 Selling to big egos & creating the gap
32:52 Frameworks over scripts: selling in flow state
35:35 How to actually master tonality
40:01 Body language & getting the camera on
43:33 Objection: "I want to think about it"
52:29 Objection: "I need to talk to my spouse"
57:07 Objection: "I want to check one other company"
1:04:48 Why people stall (survival vs. thriving)
1:06:28 Scaling a business to nine figures

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/

00:00 How They Built an 8-Figure Agency
00:50 The Origin Story
01:44 The One Change That Doubled Results
05:58 Stacking Authority to Own a Niche
07:48 What They Actually Do for Clients
12:23 Zero to $100K: Working 5 Jobs
17:55 Scaling to $500K a Month
25:47 Staying Lean at 10% Marketing Cost
29:09 Why Home Service Beats Coaches
35:56 Hitting 8 Figures
41:30 The 3M Framework for Better Ads
53:51 Building a Funnel That Converts
1:02:23 Does AI Video Actually Work?
1:12:11 Working Together as a Married Couple

Want me to staff & train your sales team? Click here 👉 https://bit.ly/WorkWithClosersio

Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://bit.ly/8FigureBoardroom

Sponsored by https://www.saleskick.com/

If you have a sales team and are using Calendly/Oncehub to book calls...check out Saleskicks booking system.

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

Check it out at https://www.saleskick.com/