Cole Gordon Podcast – Details, episodes & analysis

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Cole Gordon Podcast

Cole Gordon

Business

Frequency: 1 episode/6d. Total Eps: 36

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

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Data updated on 13/10/2026

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Score global : 38%

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How To Build A Disgustingly Profitable Brand in 2027

Monday, October 12, 2026 • Duration 01:55:48

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The Exact Playbook We Used to Build a $5M/year SaaS

Thursday, October 1, 2026 • Duration 01:29:30

Get our internal SOP on How to Find Saas Product-Market Fit: https://g.closers.io/product-market-f...

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://go.closers.io/1o1-yt?h_source...

========================================================================

00:00 Intro: How Saleskick Scaled to $5M/Year
00:38 Step 1: Finding a CPO and CTO How He Met His Co-Founder Dan Step 2: Building the Proof of Concept Why You Shouldn't Vibe Code Alone Step 3: Finding the Right SaaS Idea Network Effects vs. Switching Cost SaaS What Product Market Fit Actually Means Testing and Iterating with Customers Step 4: Three Ways to Fund Development The Productized Agency Model Step 5: Tracking Churn the Right Way Step 6: Getting Product Ready to Scale The Calendar Feature That Changed Everything Step 7: Scaling Past $100K/Month Selling Software vs. Selling Info Offers

Meet The Genius Operator Behind This $100M+/yr Agency

Thursday, September 24, 2026 • Duration 01:24:02

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...

========================================================================

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://go.closers.io/1o1-yt?h_source...

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.======================================================================== From Selling Leads to Building an Agency The Brazil Origin Story Scaling from $5M to $100M+ The Real Difference Between SMB and Enterprise Why Enterprise Clients Rarely Leave The M&A Playbook Behind NP Digital's Growth Landing Global Brands Through Acquisition How Earnouts Keep Acquired Teams In Why Neil Isn't Selling (or Managing) Anytime Soon Building an Enterprise Team by Poaching Right Search Firms and the Hidden RFP Gatekeepers Land and Expand: The Real Enterprise Playbook Why Neil Wants People to Stop Knowing His Name Poaching Lessons from iProspect Why Neil Will Never Take the Company Public What AI Is Actually Doing (and Not Doing) for Agencies

He Built an $80M Business Using Other People's Audiences

Thursday, September 17, 2026 • Duration 01:54:48

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.

This leads to:

-Higher answer rates
-100% TCPA compliant dialing
-Less burned phone numbers / categorized as spam
-20-30% increase in overall sets per day production

…and more.

========================================================================

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...

========================================================================

Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting...

========================================================================
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://go.closers.io/1o1-yt?h_source...======================================================================== Scaling to $80M Without Ads or a Brand The Ideal Partner Profile Why Speaking Beats Webinars The No-Pitch Pitch That Converts Treating Events as a Portfolio The $5M/Year SEO Machine Winning in the Age of AI Search Why Chandler Bet on Building a Personal Brand Why Attribution Is the Dumbest Word in Marketing What Hormozi's Book Launch Got Right Rebuilding a Media Team From Scratch The Networking Secrets Nobody Talks About How to Actually Poach Great Talent What Chandler Looks for in an Interview Why Managers Are Disappearing With AI Going From Remote to In-Person (What Broke) The Real Reason Businesses Die

How Ryan Deiss Runs a $200M/yr Portfolio Company

Thursday, September 10, 2026 • Duration 01:53:09

Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217...

========================================================================

Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs?
Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s...

========================================================================

Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin...

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.======================================================================== Going All In on YouTube Content Why Attribution Data Lies to You Shutting Off $150K/Month in Ads Owning Your Voice Instead of Chasing Best Practices Building the Portfolio: What Makes the Buy List The Real Reason Deals Get Unstuck Scalable's Three-Tier Client Model Avoiding Resentment in Equity Partnerships The 0% Success Rate of Rushing Deals Tracking Cash Distributions, Not Vanity Metrics Launch to Scale: The Five-Stage Framework Why "I Need a COO" Is Usually the Wrong Answer The $5M to $20M Phase What Actually Makes a Business Sellable Where AI Is Actually Moving the Needle 27 Years in Business: The Real Secret

After $150M, these systems allow my company to run without me…

Friday, September 4, 2026 • Duration 01:04:05

Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs?
Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s...

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?...

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.

This leads to:
-Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.======================================================================== The Hire That Changed Everything Why You're Probably Not Paying Enough The Recruiting Volume Nobody Wants to Do The Culture-Skill Matrix: Who to Cut The Leadership Matrix: Tyrant vs. Pushover Standards vs. Performance Coaching The 4 Properties of Feedback That Actually Works Raising Performance Standards Without Breaking People Why Reps Follow Up Without Being Told Diminishing Returns on Marginal Effort Fixing It: Observation and Marginal Benefit Delegation Step 1: Define What You Actually Need The Five Degrees of Initiative The Three-Gate Filter for "Everyone Comes to Me

How to Fix Your Show Rates (Full 2 Hour Course)

Friday, August 28, 2026 • Duration 01:53:01

Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.

This leads to:

-Higher answer rates
-100% TCPA compliant dialing
-Less burned phone numbers / categorized as spam
-20-30% increase in overall sets per day production

…and more.

========================================================================

00:00 Why Show Rates Matter (and Costly Mistakes)
04:37 The 2023 Google Update That Broke Everything
06:39 The Real Metric: Offers Per Closer Per Day
10:28 Booking Window: Why 1-2 Days Wins
15:26 The End-of-Month "Death Screen" Trap
17:39 Optimal Availability, Hours, and Weekends
28:19 Application Grading 101
35:22 Application Mistakes and BANT Questions48:35 Where to Place Contact Info in Your Funnel1:02:20 Routing Best Leads to Best Closers1:07:44 The Lead Nurture Specialist Nobody Hires1:16:59 Single vs. Double Booking, Explained1:21:41 Confirmation Cadence and the iMessage Mistake1:36:11 Setter Show Rates: What Good Looks Like1:44:20 The Marketing Message That Fixes Everything

He Crossed The Border Illegally, Then Sold His Business For $100M+

Thursday, August 20, 2026 • Duration 01:28:57

Get my 8-Figure Offer Playbook here: https://bit.ly/OfferPlaybookIsmael

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://bit.ly/Cole1on1Ismael

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickIsmael

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.======================================================================== Selling His Company for $108M Born in Mexico City Smuggled Across the Border His Father's Absence and Alcoholism Paying Rent, Then a Fake ID The HVAC Job That Changed Him Why Every Founder Needs an Apprenticeship Home Comfort USA... Then Betrayal Founding NextGen for Revenge $9.8M in Year One The 250-Billboard Gamble From Hustler to Leader $32M Revenue, $800 in the Bank Private Equity Comes Knocking The Wire Hits, Then What? The Thermostat and Generational Peace

9 Business Owners Ask Me How to Scale to $30M+/year

Saturday, August 15, 2026 • Duration 59:42

Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip

========================================================================

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://bit.ly/Cole1on1Vip

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.

This leads to:

-Higher answer rates
-100% TCPA compliant dialing
-Less burned phone numbers / categorized as spam
-20-30% increase in overall sets per day production

…and more.

========================================================================

0:00 - Mastermind Overview
0:41 - Company Culture
7:52 - AI & Automation
14:44 - Scaling to $100M+
27:12 - Hiring Sales Reps
35:52 - Navigating 8-Figures
43:33 - CEO Time Management
47:15 - High-Ticket Upselling
51:50 - Fixing Bottlenecks
56:49 - Sales Psychology

Ali Abdaal Asked Me How to Get to $1M/mo

Thursday, August 6, 2026 • Duration 01:39:43

Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale?
Click here 👉 https://bit.ly/Cole1on1Ali

========================================================================

Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli

Saleskick is a booking/calendar system designed specifically for sales teams to:

-Decrease cost per booked call (faster load times, better CRO, etc)
-Increase show rate
-Auto-confirm appointments via AI
-AI score every lead so it's delegated correctly...
And more.

========================================================================

Pick up rate for your setters below 20%? Try https://www.dialer.io/

After generating 50M+ solely from outbound appointment setters in our own company…

I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible.

This leads to:

-Higher answer rates
-100% TCPA compliant dialing
-Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production…and more.======================================================================== Scaling to $1M/Month Finding the Real Constraint Measuring Client Success Client Success Systems Coaching Capacity & Workloads Building a World-Class CS Team Client Success KPIs Coaching, Curriculum & Platforms Helping Beginners Get Results One-Call vs Two-Call Close Building the Right Org Chart Scaling Your Sales Team01:43:08 Daily Sales Meetings01:50:02 Building a Sales Playbook02:00:47 Hiring More Closers02:08:16 When to Hire Sales Managers02:15:37 Scaling Without Breaking Systems

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Cole Gordon Podcast – Details, episodes & analysis

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