Coffees & Content | Marketing, Social Media & Digital Strategy Podcast – Details, episodes & analysis

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Coffees & Content | Marketing, Social Media & Digital Strategy Podcast

Loren Tomlinson | The Social Collective, Marketing & Social Media

Business

Frequency: 1 episode/9d. Total Eps: 102

Coffees & Content | What's Actually Working in Marketing Right Now

If you want straight-to-the-point marketing insights you can actually use, you're in the right place.

Hosted by Loren Tomlinson, founder of The Social Collective, international speaker, and social media strategist. Loren and her team run marketing every week for service businesses across NZ and Australia. The ads, the content, the email, all of it. This podcast is where they report back.

Coffees & Content covers what's working right now, what's changed, and what they'd do differently, straight from inside the accounts. Expect real talk on the digital space, the strategies delivering results this week, and honest conversations about what it actually takes to make marketing perform.

No fluff. No textbook advice. Just the stuff that matters, from people doing the job in real time.

Grab a coffee, hit play, and let's get into it.

🎙️ Presented by The Social Collective. Follow & connect: @loren.thesocialcollective

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https://coffeesandcontent.substack.com/
154 shares
https://www.thesocialcollective.co.nz
104 shares
https://chat.whatsapp.com/KOvue6XT1HhDHPE7lpgoFC?mode=gi_t
103 shares

https://www.instagram.com/coffeesandcontentpod
129 shares

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Score global : 68%

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From My Lounge Room to a Sydney Hotel Room: How I Built the Podcast I Once Dreamed Of

Season 4 · Episode 7

Wednesday, December 17, 2025 • Duration 20:13

This is a milestone episode - but not the kind that comes with fanfare or a funnel.

It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about.

So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content really started, how far it’s come, and why it’s proof that you don’t need to have everything “perfect” to begin.

In this final episode of the year, I’m sharing:

☕️ How the podcast started with a newsletter - and a Blue Yeti mic in my lounge
☕️ The truth about podcasting (spoiler: it’s not as cheap and easy as it looks)
☕️ What’s been happening behind the scenes at The Social Collective
☕️ My honest reflections from 2025, and how I’m planning for 2026
☕️ What’s next for the podcast - and how you can be part of it

This one’s for anyone who’s looking at 2026 thinking, “Can I really do this?” The answer is yes. Start where you are. Start messy. Just start.

PLUS Every listener who submits a marketing or business question to be answered on the podcast next year will get a free pack of our Marketing Conversation Cards. Submit yours at coffeesandcontentpod.com

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

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Should You Even Bother Posting in December?

Season 4 · Episode 6

Tuesday, December 9, 2025 • Duration 14:16

If you’re feeling like it might be easier to just go quiet until January… this one’s for you.

In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year.

Because while buyers might not be taking action right now, they are watching - and what you post this month could be what drives your sales in January, February, and March.

Inside this episode, I’ll cover:

Why staying visible in December leads to better results in 2026
How to avoid ghosting your audience (without doing the most)
Three clear types of content you can post right now
Real examples from my business and what’s working for our clients right now

This isn’t about creating more content. It’s about making smart, strategic moves with the content you already have - so you can rest and stay top of mind.

Perfect for: founders, marketers, and content creators who want to finish the year strong without stretching themselves thin.

Ready to simplify your strategy and set up for a smooth start to 2026? Book a Next Move Call with me to get clarity on what’s next - coaching, support, or a done-for-you plan that actually works. Link: https://www.thesocialcollective.co.nz/enquire

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson

Social Sessions: The Power of Social Media Trends

Season 3 · Episode 19

Wednesday, July 23, 2025 • Duration 57:47

In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends.

We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing.

During this session we also dive into personal branding, the significance of intentionality in content creation, and the challenges of adapting strategies in response to market changes.

Oh .. and as a bonus, we're chatting about our own experiences with advertising, podcast growth, and the importance of having a clear intention behind content creation.

Episode Takeaways:

Building a community is essential for long-term success.
Marketing strategies should focus on customer engagement and value.
Celebrity trends can significantly influence consumer behavior.
Sustainability of trends is crucial for brand longevity.
Creating complementary products enhances customer experience.
Intentionality in content creation leads to better audience connection.
Adapting strategies in response to challenges is vital for growth.
Effective advertising requires a combination of organic and paid strategies.
Growing a podcast involves understanding audience demand and intention.
Every action taken in business contributes to the bigger picture.

Want to join me in Aussie in September at The Social Summit? Use code SOCIAL50 at checkout for a wicked discount!!

Have a question? Click here to send it to me!

Links:

Growth Edit (Mini Series) Ep. 3: From Service Provider to CEO: A Mindset Shift

Season 3 · Episode 18

Tuesday, July 15, 2025 • Duration 22:41

In this third and final episode of 'The Growth Edit' mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies that helped me step into the role of modern CEO.

If you're craving momentum, clarity, and more ease in how you show up, this one's for you!

Inside this episode:

The CEO mindset shift that changed everything for me
How I created five-figure mornings by simplifying my systems
The importance of setting non-negotiables and honoring your energy
Why boundaries are a business growth tool (not just a nice-to-have)
Clarifying your messaging to attract aligned clients
Building a marketing ecosystem that works for you - not the algorithm
Why being in the right rooms with the right people accelerates success

This is your invitation to simplify, realign, and grow with intention.

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

Growth Edit (Mini Series) Ep.2: Mastering the Art of Selling

Season 3 · Episode 17

Wednesday, July 9, 2025 • Duration 17:16

In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.

From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction.

Takeaways

Why selling is a non-negotiable part of business ownership
How to create offers that actually resonate with the right audience
The biggest reason offers fall flat (and how to fix it)
Why clarity around your message drives conversations
The mindset shift that makes selling feel easy and aligned
How to price with confidence (and why it should stretch you)

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

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Growth Edit (Mini Series) Ep. 1: Simplify Your Strategy with Content Batching, Pillars & Systems

Season 3 · Episode 16

Wednesday, July 2, 2025 • Duration 18:29

In this first episode of a mini series 'The Growth Edit', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity.

You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content is the key to staying consistent (without burnout).

If you’ve ever felt like you’re throwing spaghetti at the wall with your marketing… welcome home. This episode is your midyear reset for a leaner strategy, stronger systems, and real CEO-level growth.

Takeaways

Simplify to Multiply: A lean strategy frees up hours each week.
Batching Is a Superpower: Create weeks of content in one sitting.
Content Pillars Provide Focus: 3–5 core topics guide every post.
Consistency Builds Trust: Predictable publishing wins loyal audiences.
Systems Over Spaghetti: Repeatable processes fuel sustainable growth.
Adopt Your CEO Energy: A serious business demands serious strategy.

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

Marketing Masterclass: How to Market Like a Modern CEO (Systems, Clarity & CEO Energy)

Season 3 · Episode 15

Wednesday, June 25, 2025 • Duration 39:43

I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking.

In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tighten your systems, and make sure your marketing works for you, without burning out.

Inside This Masterclass

Why winging it no longer works - The “spray and pray” content trap that leads to confusion and frustration
Shift 1: Posting → Positioning - How clarity over visibility helps you cut through the noise
Shift 2: Hustle → Systemise - My proven rhythm for batching, deep-work days, and creative freedom
Shift 3: Selling → CEO Energy - Own your expertise, simplify your offers, and command premium pricing
Your Mid-Year Reset Checklist - Quick activities to audit goals, audience, messaging, and platform focus

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

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Mid-Year Marketing Reset: 5 Quick Fixes to Reignite Your Content

Season 3 · Episode 14

Thursday, June 19, 2025 • Duration 21:25

Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever.

Have a question? Click here to send it to me!

Links:

Join the WhatsApp community
Follow on Instagram: @coffeesandcontentpod
Find Loren on LinkedIn: Loren Tomlinson
Visit us at: www.thesocialcollective.co.nz

Loved this episode? Leave a review - it would mean the world!

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Social Sessions: How DMs, Community & “How I” Content Are Changing the Game

Season 3 · Episode 13

Wednesday, June 11, 2025 • Duration 41:05

In this Social Sessions episode of Coffees and Content, I’m back with the incredible Amy (@amzdicko) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing.

We’re unpacking:

Why your DMs are more powerful than your feed (and how Amy sold out her conference using them)
The Instagram update I’ve been waiting for (hello, voice note transcripts 🙌)
Whether Instagram is still worth your time in 2025 (spoiler: it depends on your goal)
Why UGC is evolving and what brands really want now
The shift from how-to to how-I content - and why personal storytelling is outperforming polished strategy

If you’ve been feeling like your content isn’t cutting through, your audience feels flat, or you’re questioning what’s actually working right now… this one’s for you.

You’ll also get a behind-the-scenes look at the Social Summit 2025 (and a sneaky community discount too).

Let’s get into it.

WHAT YOU’LL LEARN:

How to sell without “selling” using DMs
Why EGC (employee-generated content) might be the new UGC
What’s actually impacting your Instagram reach (plus real stats)
The power of sharing personal stories, not just tips
The platforms I’m focusing on for visibility vs conversions

SOCIAL SUMMIT DISCOUNT CODE:

Use SOCIAL50 at thesocialsummit.au for 50% off your ticket (exclusive for Coffees & Content listeners!).

JOIN THE GROWTH EDIT:

For the first time ever, I’m sharing the behind-the-scenes of how I built my six-figure marketing agency - in a private podcast called The Growth Edit.

What Every 6-Figure Founder Knows About Content ... That Most People Don’t!

Season 3 · Episode 12

Wednesday, May 28, 2025 • Duration 35:09

I know how frustrating it feels when you’ve done the work, your offer is solid, and yet… people still aren’t buying.

In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging.

After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO. And today, I’m walking you through the exact mindset and strategy shifts that took me from inconsistent sales to running a multi-6-figure business.

If you’re posting consistently but still not getting the results you want - this episode is for you.

Inside This Episode:

The “content trap” that keeps founders stuck in burnout and confusion
Why being visible everywhere won’t grow your business
What six-figure business owners really understand about messaging
Why your offer suite needs a top-down strategy (not random price points)
My repurpose → repeat → reframe method for sustainable content

PLUS ... I’m giving you a behind-the-scenes look at how The Modern CEO came to life - and why this program is going to change the game for so many of you.

Whether you’re at 3K months trying to go full-time or ready to finally scale past 10K, this is the reset your marketing has been waiting for.

Links & Resources:

Join The Modern CEO: www.coffeesandcontentpod.com/the-modern-ceo
Follow me on Instagram: @loren.thesocialcollective
Follow the podcast: @coffeesandcontentpod

Coffees & Content | Marketing, Social Media & Digital Strategy Podcast – Details, episodes & analysis

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Coffees & Content | Marketing, Social Media & Digital Strategy Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other35

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Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

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Instagram16

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