Explore every episode of the podcast Coffee N° 5 with Lara Schmoisman
| Title | Pub. Date | Duration | |
|---|---|---|---|
| When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman | 04 Nov 2025 | 00:05:44 | |
Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation. We'll talk about:
Subscribe to Lara’s newsletter. | |||
| Integrated Marketing in Action: The IEMA System with Lara Schmoisman | 28 Oct 2025 | 00:04:40 | |
Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter. We'll talk about:
Subscribe to Lara’s newsletter. | |||
| The Hard Truth About Beauty Innovation with Steven J. Edelstein | 26 Aug 2025 | 00:28:03 | |
Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling. We'll talk about:
For more information, visit Steven J. Edelstein's LinkedIn. | |||
| Unlocking Investor Interest with Personal Branding with Richard Kestenbaum | 21 Feb 2023 | 00:20:14 | |
In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.
For more information, visit Triangle Capital’s website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| The Power of Diversity and Building Thriving Businesses in Today's World with Emily Perez | 14 Feb 2023 | 00:24:38 | |
On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand. We’ll talk about:
For more information, follow Latinas in Beauty on Instagram and their website. Join our Facebook Group. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| Insider Secrets for Successful Brand Pitching with Aly Walansky | 07 Feb 2023 | 00:20:34 | |
On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage. We’ll talk about:
For more information, follow Aly Walansky on Instagram or subscribe to her newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| From Concept to Launch: Building a Successful Brand with Kelly Kovack | 31 Jan 2023 | 00:44:40 | |
In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business.
For more information, follow BeautyMatter on Instagram or visit the website. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Behind the Scenes of a Beauty Brand from Scratch with Margarita Arriagada | 24 Jan 2023 | 00:31:11 | |
On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.
For more information, follow Valdé Beauty on Instagram or visit the website. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| The Art of Storytelling in Every Business and Our Lives with Csaba Lucas | 17 Jan 2023 | 00:31:02 | |
In this episode of Coffee N°5, we welcome Csaba Lucas, a successful coach and speaker who defines himself as a father, a husband, an American, a Hungarian, a Canadian, a traveler, a researcher, an educator, an athlete and a lifelong student with 30 years of experience - advising Wall Street business leaders and companies, world-class athletes and teams, and people who desire to live healthy with passion and vitality.
For more information subscribe to Casba Lucas on Youtube or visit his website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Community Building and Branding in the Digital Era with Rahaf Harfoush | 10 Jan 2023 | 00:32:13 | |
In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush. Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z. What you’ll learn:
For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Keep Growing Personally to Scale Your Business with Alisa Cohn | 27 Oct 2022 | 00:15:48 | |
When is it time to stop doing it all? Lara Schmoisman sits down with Alisa Cohn, executive coach and author of From Start-Up to Grown-Up, to discuss growing as a leader and why looking at capacity is necessary. Key Takeaways:
For more information follow Alisa on Twitter, Instagram and visit her website. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Making Food and Entrepreneurship Look Beautiful with Kimberly Espinel | 20 Oct 2022 | 00:23:38 | |
Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo. What you'll learn?
For more information, follow Kimberly on Instagram or visit her website. Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| Mastering LinkedIn with Josh Steimle | 03 Oct 2022 | 00:29:17 | |
If used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery. He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well. You’ll learn:
For more information, follow Josh on LinkedIn and Instagram and visit his website. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| The Brand Growth Secret: Advocacy Marketing with Henry Barton | 19 Aug 2025 | 00:27:05 | |
Henry Barton, Global Head of Network & Community at Duel Tech, joins Lara Schmoisman to reveal how the smartest fashion, beauty, and lifestyle brands turn their most passionate customers into unstoppable advocates—and why community is your ultimate growth engine. We'll talk about:
For more information, visit Henry Barton's LinkedIn. | |||
| Asking for “Unreasonable” Requests with Stephanie Burns | 26 Sep 2022 | 00:29:15 | |
Kris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of courage and a lot of questions. On this Coffee N° 5, Burns shares with us some of what she tells her clients.
Learn more about Stephanie Burns and her companies on her personal website as well as the sites for Chic CEO and The Wyld Agency. You can also follow her on LinkedIn and Instagram. Join our Facebook Group. Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| Innovation is More than Just Magical Products with Chris Barton | 19 Sep 2022 | 00:31:46 | |
As an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday problem, he created something truly innovative and successful.
Chris Barton started his career with one of the most innovative companies that came out of the dot-com boom of the 1990s: Google. With that foundation and inspiration, he founded Shazam, one of the most successful and “magical” products that has been downloaded more than one billion times around the world. Today, Barton is an Innovation Keynote Speaker and is working on a new startup that will use artificial intelligence to prevent drowning in swimming pools. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Find out What Happens When You Apply Pressure to Your Life with Jason Feifer | 12 Sep 2022 | 00:30:39 | |
What is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine, to discuss navigating change for success.
For more information on Jason and his new book, visit his Instagram, LinkedIn, or his website. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| What’s In Your Long Game? And Why Most Entrepreneurs Get Stuck With Dorie Clark | 06 Sep 2022 | 00:35:07 | |
We all have been there. The moment when you feel like you are doing everything, working hard, and stuck on a loop of rush and repeat. This world moves at a pace that is distracting and often leaves us in a short-term mindset. Today’s guest, author of The Long Game, and rising world business thinker, Dorie Clark, is here to bring us into the future with advice on strategic thinking. What you'll learn:
For more information follow Dorie on Instagram, Linked In or visit her website. Read Lara’s guide to networking. Follow our host Lara Shmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show: http://www.laraschmoisman.com. Like and review the podcast on Apple Podcasts. | |||
| Creating a Brand from Yoga and Aviation with Lauran Grant | 29 Aug 2022 | 00:27:18 | |
Lauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows. What you’ll learn:
For more information follow Stratosphere 41 on Instagram, Facebook or visit its website. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Understanding Common Sense, Boredom, and Creativity with Martin Lindstrom | 22 Aug 2022 | 00:19:07 | |
We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense. On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. What you’ll learn:
For more information, follow Martin on Instagram or LinkedIn or visit his website. Join our Facebook Group. Download Lara’s free PR cheat sheet.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Know What You’re Worth and Negotiate for It with Alexandra Carter | 15 Aug 2022 | 00:37:28 | |
Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict. What you’ll learn:
For more information, follow Alexandra on Instagram, LinkedIn or visit her website.
Read Lara’s guide to networking. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| How to Develop a Custom Product in an Oversaturated Market with Allie Egan | 08 Aug 2022 | 00:19:34 | |
Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience.
Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| The Unspoken Truth About Entrepreneurship with Gene Marks | 01 Aug 2022 | 00:36:38 | |
On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times, The Washington Post, and Entrepreneur Magazine. Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know. What you’ll learn:
Read Lara’s guide on business relationships. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts | |||
| Clickable, Not Clickbait: The Secret to Great Subject Lines | 28 Jul 2022 | 00:13:11 | |
In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience. What you'll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Beyond Transactions: Building Loyalty That Lasts with Ken Hughes | 12 Aug 2025 | 00:31:05 | |
Ken Hughes, known as The King of Customer Experience, joins Lara Schmoisman to share why connection—not product—is the ultimate differentiator in today’s AI-driven world, and how brands can design loyalty that lasts. We'll talk about:
For more information, visit Ken Hughes' LinkedIn. | |||
| Leveraging the Power of Influencers with Jason Falls | 25 Jul 2022 | 00:27:33 | |
It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.
Bio: Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network. For more information, follow Jason on LinkedIn or visit his website.
Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| Don’t Make This Rookie Mistake While Building Your Website | 21 Jul 2022 | 00:08:44 | |
CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it. What you'll learn:
Sign up for my free marketing masterclass. Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| What Makes High Achievers So Successful? With Ruth Gotian | 18 Jul 2022 | 00:26:23 | |
On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful.
Join our Facebook Group. Read Lara’s guide to networking. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| Brand-driven Strategies: What a Brand Guide Is and Why You Need One | 14 Jul 2022 | 00:10:05 | |
In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives. What you’ll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| How Faith, Flexibility, and Passion Can Drive a Company With Jenny Goldfarb | 12 Jul 2022 | 00:20:17 | |
On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank. What you’ll learn:
Join our Facebook Group. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| What Does Leadership Mean? My Top 8 Skills that Entrepreneurs Need to Know | 07 Jul 2022 | 00:15:40 | |
Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works. What you’ll learn:
Download Lara’s free PR cheat sheet. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| A Deep Dive Into Pinterest For Business with Kate Ahl | 05 Jul 2022 | 00:26:03 | |
On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach.
Bio: Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast the Simple Pin Podcast.
Sign up for my free marketing masterclass. Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Why Is Targeted Email Marketing Still Relevant and How to Use it | 30 Jun 2022 | 00:12:35 | |
In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business. What you’ll learn:
Sign up for Lara’s free marketing masterclass. Follow our host Lara Shmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| How to Reach Your Audience with Rand Fishkin | 28 Jun 2022 | 00:28:59 | |
On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business. What you’ll learn:
Rand Fishkin is cofounder and CEO of audience research software startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life author Geraldine DeRuiter. If you bribe him with great pasta or fancy cocktails, he’ll happily pull back the curtain on big tech’s dark secrets.
Join our Facebook Group. Sign up for my free marketing masterclass. Follow our host Lara Shmoisman on social media:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| 3 Tips to Give the Best Sales Pitch Ever with Lara Schmoisman | 23 Jun 2022 | 00:09:03 | |
One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information!
Read Lara’s free guide to networking
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad | 05 Aug 2025 | 00:39:51 | |
Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts. We'll talk about:
For more information, visit Nader Naeymi-Rad's LinkedIn. | |||
| Don’t Work for Money – Make Money Work for You with Kiana Danial | 21 Jun 2022 | 00:27:01 | |
On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market. What you’ll learn:
Read Lara’s guide to networking. Follow our host Lara Shmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Like and review the podcast on Apple Podcasts. | |||
| Why You Should Launch a Podcast Now with Billy Samoa Saleebey | 17 May 2022 | 00:29:34 | |
Have you ever thought of starting a podcast? This episode is for you! Today we talk to Billy Saleebey about podcasts and why this is a great time to start one. During the pandemic, many people jumped into podcasting, only to realize it’s not for everyone. We talk about how to monetize podcasts because often they don’t bring in the dough-based on views alone. Billy has a few tips on different ways to make money off your podcast. Billy talks about what it takes to start a successful podcast that has longevity. For example, you need to examine your “why…” If you’re in it for the fame, you need to know that it likely won’t happen right away. But if you’re passionate about your topic, that will make a huge difference when it comes to sticking with your podcast and not giving up soon after starting. We also go over some of the technical aspects of podcasting, production tips, and tips for choosing guests to have on your show. Billy Saleebey is an entrepreneur and award-winning filmmaker. He also recently served as Head of Global Sales & Product Training for Tesla. What you’ll learn:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| Bewildering with Bullsh*t with Lara Schmoisman | 10 May 2022 | 00:10:56 | |
In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| Using Other People's Doubts to Fuel Your Own Success with Kara Goldin | 03 May 2022 | 00:31:42 | |
Kara Goldin is a big believer in not taking “no” for an answer. For her, the question that follows is, “Why not?” And this is part of what drove her to found Hint Water, now a popular brand sharing shelves in supermarkets next to other major players in the beverage industry. Kara initially got the idea for Hint Water after she decided to cut out Diet Coke, which she had been drinking since she was in high school. It was hard to do, she said, but she noticed a lot of changes. She says she lost 24 pounds in two and a half weeks. And her skin, which had acne, was starting to clear up. But compared to Diet Coke, water was boring! People want something with more to it. And Kara wanted to provide them with that healthy but tasty alternative. So Kara decided to do something about it, and Hint Water was born. She faced many obstacles along the way, including the fact that this was not an industry she was familiar with, and there were naysayers telling her she couldn’t make drinks with real fruit but no preservatives. Yet she proved them wrong, all while pregnant with her fourth child! In this episode, we talk about Kara’s inspirations, struggles, and what’s needed to start a company from scratch. Learn what Hint almost was called, how Kara’s husband came to join the company, and how her business helped shape her kids’ outlooks and mindsets.
Also, you can see her website here Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage. | |||
| Why You Shouldn’t Take Things Personal in Business with Lara Schmoisman | 26 Apr 2022 | 00:12:06 | |
In this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook. There’s also the risk of taking it personally when a client doesn’t work out. However, a client not working out for you doesn’t necessarily mean there’s anything wrong with you. Again, don’t take it personally!
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| From Being A Dreamer To A Successful Achiever with James Whittaker | 19 Apr 2022 | 00:27:05 | |
We are so excited to have business management specialist and author of bestselling finance and motivation book The Beginner’s Guide to Wealth James Whittaker. James works as a mentor for C-level executives, helps them map out their goals, and provides the necessary tools for them to reach their targets. He’s also the host of the Win the Day podcast, where he interviews different entrepreneurs in over 80+ episodes. James defines success as having the freedom to structure the day however you want and having the resources to do so. But he also believes that surrounding yourself with the right people plays a big role in whether or not you achieve your goals. Above all, he says, you should be clear on who you are in order to stay motivated and know where you want to go. According to him, what separates ordinary from extraordinary people is how you respond to adversity. Although they won’t be immune to making mistakes, achievers will have a resilient mindset that will lead them to get closer to their goals. One great piece of advice he gives to want-to-be entrepreneurs is building strong relationships, as you never know when you’re going to need honest feedback or a favor. But first, he says, you should make yourself available to help the people on your network.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| How Understanding Consumer Behavior Can Grow Your Business with Sharmin Attaran | 12 Apr 2022 | 00:26:44 | |
We are so excited to have marketing educator and Ph.D. graduate Sharmin Attaran on the Coffee N. 5 podcast today. Sharmin began studying economics at UCLA, but towards the end of her senior year, she started working as an advertising intern for Vitamin Water, which completely fascinated her and shifted the course of her career. After confessing to her dad her newfound love for the advertising world, he suggested that she take her first marketing class: consumer behavior. Now she teaches that same area of expertise at Bryant University. She also graduated from Marketing and Entrepreneurship as part of a Ph.D. in the University of Illinois, Chicago. Given the rapidly changing world we live in, Sharmin finds herself changing the topic of her lectures every year. However, she finds it important that her students know that marketing’s foundations are linked with the psychology and behavior of buyers. According to her, understanding consumer intent is key to a successful marketing strategy. She also touches on the topic of digital marketing tools. Sharmin believes technologies like Google Ads have benefited small businesses and leveled the playing field. With the right online strategy, she says, anyone can grow their business and be competitive.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman
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| Write with Personality: The Secret to Copywriting with Dan Nelken | 05 Apr 2022 | 00:30:21 | |
Dan Nelken doesn’t like to think of himself as an expert, but his bestselling book on copywriting, with all the help it has provided writers, says otherwise! Dan got the idea for his book, A Self-Help Guide for Copywriters when asked to hold a course for other writers. This book is a self-help guide for writers, providing them with tips and templates for writing. In this podcast, we talk shop about writing and written content. Dan gives some of his tips and tricks on writing. For example, Dan explains that he thinks he’s good at writing because he isn’t, in fact, a good writer, but a good communicator! Instead of being caught up in trying to have a perfectly written piece, his focus is on getting across the point to the reader. Besides being a best-selling author, Dan Nelken has worked as a copywriter for some of Canada’s top ad agencies, as well as a copywriter for several companies. He hopes that through his book, he’ll be able to teach writers new and old what he would have liked to know. What you’ll learn:
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| How Purpose-driven Beauty is Powering the Industry with Jennifer Norman | 29 Mar 2022 | 00:31:31 | |
Today in Coffee N. 5, we had a fantastic conversation with Jennifer Norman on marketing in terms of the beauty industry. Jennifer has had almost 25 years of experience in the beauty industry. She speaks about the evolution of women’s beauty in Hollywood (which trickles down to women in other places). From tall thin supermodels to the body positivity movement of today, things have changed a lot in recent years. Influencers and the rise in social media have spearheaded this change, and now big companies are starting to follow. Jennifer felt the need to start her brand after realizing it’s hard to change big companies from within. She took matters into her own hands and founded The Human Beauty Movement in 2019. She wants people to feel like they’re getting “Zen in a bottle” when they buy her products. Her company uses ethically-sourced ingredients and is a certified B Corp. She starts every decision from a place of love, not a place of financial gain. Jennifer speaks about how and why she started her own business, the importance of having solid ideals and principles behind your business, self-confidence, and tips for new entrepreneurs. She also talks about her challenges of being ready to launch just as the pandemic hit and how she navigated this issue. What you’ll learn:
Connect with Jennifer through Instagram and LinkedIn. Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman | |||
| Giving Women a Platform to Speak Up with Mirela Sula | 22 Mar 2022 | 00:29:06 | |
Today, we speak with Mirela Sula, founder of Global Woman Limited. Mirela is all about women empowerment, one of the reasons she was a top pick for International Women's month. Her passion is helping other women. Mirela wants to encourage women to speak up and speak out. She knows women have a lot to say. They often just need a platform! She started in media, where she realized from interviewing many different women that we all have things in common. From there, she branched out into helping other women with their businesses. In her experience, she has noticed that people want to empower women, but then once women come out and discover their power, they’re told to scale it back. In terms of positive changes, she sees that now, more than ever before, women are uplifting each other rather than seeing each other as competition. Mirela stresses that she doesn’t give women the power to speak confidently but instead permits them to unleash that power already inside them. She is also the editor in Chief of Global Woman Magazine, founder of Global Woman Club, a Business & Psychology coach, an award-winning Media & Marketing expert, Entrepreneur, best selling author, and a TV show host at Global Woman TV.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| How Daniel Scharff Built the World’s Largest CPG Brand Community (And Why It’s Just the Start) | 29 Jul 2025 | 00:26:55 | |
Daniel Scharff, Founder & CEO of Startup CPG and host of a top 0.5% global podcast, joins Lara Schmoisman to talk brand-building, retail truth bombs, and what it really takes to grow in the crowded CPG space. We'll talk about:
For more information, visit Daniel Scharff' LinkedIn. | |||
| How to Give a Sales Pitch that Closes Deals with Lara Schmoisman | 15 Mar 2022 | 00:05:21 | |
In this episode of Coffee N5, Lara Schmoisman herself gives tips on how to pitch yourself so you get that deal. Her biggest tip? She believes in telling the client your story…letting them get to know you for you and building a strong sense of trust. Creating a connection is the way to close deals with staying power. When you sit there and make your sales pitch, take the time to talk to your client, to get to know them. As much as you want to close the deal and gain a new client, you’ll also be vetting the client to make sure they’re a good fit for you because is a collaboration above all. Lara explains that you need to do your research and make sure you understand what they do. Because when you deliver your pitch, you want to make sure the potential client knows that you understand their business. And when you tell them what you can do for them, be sure to keep it real. Overpromising and under-delivering are worse than losing a client, so be real! Be honest and realistic about what you have to offer and what results can be expected. In all, be sure to create that rapport between you and your potential new client. It will go a long way toward the future of your business!
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| What it Takes to be an Entrepreneur with Kim Argetsinger | 08 Mar 2022 | 00:32:55 | |
In this current digital age, many people are taking the plunge to start their online businesses. But can everyone be an entrepreneur? What skills are needed to succeed? And what are some common mistakes new entrepreneurs make? Join this week for our podcast with Kim Argetsinger about entrepreneurship and what it entails. Kim Argetsinger has always been an entrepreneur and a coach at heart. From an early age, she found ways to make money all on her own and found that she had a knack for giving helpful advice to others. She combined these two passions to become a mindset coach and business mentor. This episode is chock full of great advice for new entrepreneurs. For example, Kim stresses the importance of patience as an entrepreneur and not falling for the idea that you should be an overnight success. She also explains how to scale up and not feel overwhelmed or do too much too fast. You’ll also hear her insightful thoughts on why stepping away from your business for a bit can be more productive than you’d think and her trick for remembering those ideas that pop into your head in the most random of places! Kim combines mindset and actionable strategy to help her clients get epic results. She works one-on-one with clients who are ready to get out there and get their business booming. She stresses that she is a guide, helping her clients, who already have a solid business idea in place, realize their best results.
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||
| Finding New Markets as a Growing Beauty Brand with Claire McCormack | 01 Mar 2022 | 00:32:43 | |
Welcome to another episode of Coffee N5 Podcast! It's a pleasure to have Claire McCormack here with us. Claire McCormack is a senior editor at the digital publication Beauty Independent, covering the beauty, wellness, and personal care industries. She is a thought leader, writer, and speaker on beauty and wellness business, trends, and consumer behavior, with deep expertise in the sexual wellness consumer goods market. Claire has an MBA in Management and Marketing from Fordham University. She wants to create healthy spaces for beauty, wellness, and sexual wellness brands. Today on the podcast, host Lara Schmoisman chats with Claire about her love for helping new products and brands find new markets through PR and trade shows. Claire shares specifically why she got into Beauty Independent and the strides she has taken in interviewing brands who don't have all the money for PR but want to get new markets. She also shares her experiences from an editor’s perspective on how a brand prepares for a trade show. She shares the process of preparing for before and during the trade show and also how to follow up with buyers after a trade show. Furthermore, Claire shares the joys and struggles of helping brands and how brands can get featured on Beauty Independent. If you’ve been trying to reach new markets with your growing brand and win lots of buyers and customers at trade shows, this is your sure bet. Click, play and take great notes.
Connect with Claire McCormack through her Instagram and her LinkedIn
Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Go back to the homepage | |||