Coffee N° 5 with Lara Schmoisman – Details, episodes & analysis
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Coffee N° 5 with Lara Schmoisman
Lara Schmoisman
Frequency: 1 episode/9d. Total Eps: 241
Your Brew of Business Wisdom - Coffee N5 is your ultimate guide to running, growing, and scaling a successful business in today’s competitive landscape. Hosted by award-winning marketing strategist Lara Schmoisman—a Forbes Next 1000 honoree and LA Times Inspirational Women finalist—this Podcast is your secret weapon for actionable strategies, insider tips, and real-world success stories.
Every episode dives into the tools, tricks, and tactics that help businesses thrive, featuring insights from industry leaders and innovators across beauty, wellness, lifestyle, and beyond. Lara’s unique approach combines her vast expertise in omnichannel marketing with her passion for helping brands unlock their potential.
Whether you’re a seasoned entrepreneur or just starting out, Coffee N5 gives you everything you need to create lasting success. So, pour yourself a cup, tune in, and let’s turn your business ambitions into reality—one episode at a time!
Listen now and discover what it takes to build the business of your dreams.
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See all- http://www.laraschmoisman.com
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See allScore global : 58%
Publication history
Monthly episode publishing history over the past years.
When Content Stops, Growth Stops: The Truth About Blogging & SEO with Lara Schmoisman
mardi 4 novembre 2025 • Duration 05:44
Lara Schmoisman breaks down why blogging is still one of the most powerful tools in digital marketing—and what happens when brands stop. From keyword strategy to AI-ready content, Lara reveals how organic traffic, SEO, and conversions are directly tied to consistent, strategic content creation.
We'll talk about:
- What really happens when brands stop blogging: organic traffic drops, and sales follow.
- The 3 keyword types every brand needs: DNA, competitive, and trending.
- Why long-tail keywords are now the most strategic weapon in SEO and AI visibility.
- How to structure content so it ranks on Google and is readable by AI tools.
- The difference between filling a blog and creating content that solves real problems.
- The silent mistake: brands investing thousands in ads but zero in SEO—renting attention instead of owning it.
- Why chasing “viral tactics” without data leads to penalties, lost rankings, and zero scalability.
- What it means to make your website AI-ready—and why not doing it now is a liability.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Integrated Marketing in Action: The IEMA System with Lara Schmoisman
mardi 28 octobre 2025 • Duration 04:40
Lara Schmoisman breaks down her IEMA system on Coffee Nº5, showing how integrated marketing—content that is Informative, Entertaining, Memorable, and Actionable—drives real growth. From SEO and AI to storytelling and strategy, Lara shares practical insights to make your content work harder and smarter.
We'll talk about:
- Why dividing branding and growth is a mistake—and the power of integrated marketing
- The IEMA system: Informative, Entertaining, Memorable, Actionable
- How to make every piece of content work smarter, not just fill a feed
- Why SEO and AI-readiness are table stakes in today’s marketing ecosystem
- How to measure content effectively and avoid “doing things just to do them”
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
The Hard Truth About Beauty Innovation with Steven J. Edelstein
Season 6 · Episode 29
mardi 26 août 2025 • Duration 28:03
Steven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.
We'll talk about:
- Why pricing strategy must start with your audience—not just your ingredients
- The real margin rules that make or break a brand
- The hidden costs in supply chain and trade shows that drain young businesses
- How copying formulas and white-labeling kills true innovation
- Why personalization and lifestyle-driven products will define the next decade
- The shift from discounts and one-off sales to loyalty and continuity programs
- How to create emotional connection that keeps customers coming back
- The future of beauty: smarter delivery systems, niche focus, and brands that actually solve problems
For more information, visit Steven J. Edelstein's LinkedIn.
Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Unlocking Investor Interest with Personal Branding with Richard Kestenbaum
Season 4 · Episode 7
mardi 21 février 2023 • Duration 20:14
In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business.
We’ll talk about:
- Raising capital to grow your business
- Stating what makes your business unique
- The importance of a solid marketing strategy
For more information, visit Triangle Capital’s website.
Join our Facebook Group.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
The Power of Diversity and Building Thriving Businesses in Today's World with Emily Perez
Season 4 · Episode 6
mardi 14 février 2023 • Duration 24:38
On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand.
We’ll talk about:
- Frequent mistakes made when marketing your brand
- The evolution of costumers
- Creating a solid marketing strategy
For more information, follow Latinas in Beauty on Instagram and their website.
Join our Facebook Group.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Insider Secrets for Successful Brand Pitching with Aly Walansky
Season 4 · Episode 5
mardi 7 février 2023 • Duration 20:34
On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage.
We’ll talk about:
- How to get an editor’s attention
- Changes in the PR world in the digital era
- Tips on pitching for emerging brands
For more information, follow Aly Walansky on Instagram or subscribe to her newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
From Concept to Launch: Building a Successful Brand with Kelly Kovack
Season 4 · Episode 4
mardi 31 janvier 2023 • Duration 44:40
In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business.
We’ll talk about:
- Hosting a distinct event
- Networking in the beauty industry
- Having a strategy when building a brand
- 2023 predictions for the beauty industry
For more information, follow BeautyMatter on Instagram or visit the website.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Behind the Scenes of a Beauty Brand from Scratch with Margarita Arriagada
Season 4 · Episode 3
mardi 24 janvier 2023 • Duration 31:11
On this episode of Coffee N° 5, join us as we sit down with Margarita Arriagada, the former CMO of Sephora. With years of experience discovering and nurturing talents in the beauty, fashion, and home interior industry, she now introduces her own one-of-a-kind brand VALDÉ Beauty.
We’ll talk about:
- Knocking on doors as a start-up beauty brand
- Letting the customer be your guide
- Tips on establishing your brand
- Marketing to support your retailer
For more information, follow Valdé Beauty on Instagram or visit the website.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
The Art of Storytelling in Every Business and Our Lives with Csaba Lucas
Season 4 · Episode 2
mardi 17 janvier 2023 • Duration 31:02
In this episode of Coffee N°5, we welcome Csaba Lucas, a successful coach and speaker who defines himself as a father, a husband, an American, a Hungarian, a Canadian, a traveler, a researcher, an educator, an athlete and a lifelong student with 30 years of experience - advising Wall Street business leaders and companies, world-class athletes and teams, and people who desire to live healthy with passion and vitality.
What we’ll talk about:
- Storytelling and how important it is for your business.
- The downside of success stories.
- Connecting the now to the future.
- How we can change to a more human-driven mindset.
For more information subscribe to Casba Lucas on Youtube or visit his website.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Community Building and Branding in the Digital Era with Rahaf Harfoush
Season 4 · Episode 1
mardi 10 janvier 2023 • Duration 32:13
In this new season of Coffee N° 5, we welcome digital anthropologist and best-selling author Rahaf Harfoush.
Rahaf deals with how brands can use new technologies to build their identity, social media content, and community-building today and in the future for millennials and Gen Z.
What you’ll learn:
- The future of influencer marketing
- Social media and free content creation
- How TikTok changed the way we engage with ideas and communities online
- Discord and the rise of micro-communities
For more information, follow Rahaf Harfoush on Instagram or Twitter or visit her website.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
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