In this episode of CMO Chapters, Lucy Bolan sits down with Penny Elmslie, CMO of Affinda and former Global GM Brand at Xero, for a refreshingly honest conversation about what marketing really looks like behind the scenes.

From starting her career in media sales to helping scale Xero from a little-known challenger brand to a global powerhouse, Penny shares the realities of building marketing functions from scratch, navigating hyper-growth, and leading through constant change.

This is a grounded, practical conversation that cuts through the fluff. Penny unpacks the difference between “doing marketing” and driving real business impact, why EQ is fast becoming a leader’s greatest advantage, and how marketers can stay relevant in a world that’s shifting faster than ever.

Why marketing is more commercial than most people realise: Penny breaks down the myth that marketing is just creativity and campaigns. At its core, it’s about clarity, execution and driving measurable business outcomes.

The reality of scaling a brand like Xero: From launching campaigns with zero assets to building global playbooks, Penny shares what it actually takes to grow from scrappy startup to international scale.

How to balance bold ideas with business priorities: Not every good idea should live forever. Penny talks about knowing when to push, when to pause, and when to let go.

Why vanity metrics are holding marketers back: A clear take on why impressions and clicks don’t cut it, and what leaders should really be measuring instead.

The role of EQ in modern leadership: In a world full of smart people, emotional intelligence is what sets great leaders apart. Penny explains how understanding people drives better outcomes across teams, stakeholders and customers.

What actually matters for aspiring marketing leaders: From finding your strengths to building the right environment around you, this is practical advice for anyone looking to step up into leadership.

Marketing = business impact, not activity: The best marketers connect everything they do back to commercial outcomes. If it doesn’t move the business forward, it’s noise.

We’re all just marketing to humans: B2B, B2C… it doesn’t matter. Strip it back and you’re speaking to people with emotions, pressures and motivations. That’s where the real connection happens.

Timing matters more than the idea: There’s rarely a “bad” idea, but there is bad timing. Knowing when to execute is where experience really shows.

Your environment shapes your career: Finding “your people” can be the difference between surviving in a role and genuinely thriving in it.

Careers aren’t linear, and that’s the point: Penny’s journey is a reminder that progression isn’t about titles. It’s about impact, growth and putting yourself in the right rooms.

Penny Elmslie on LinkedIn

*****

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Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Chapters:

• (00:00) Introduction to CMO Chapters
• (00:53) Penny’s career chapter in AI and tech marketing
• (01:45) From media sales to marketing
• (03:00) What marketing really turned out to be
• (05:09) Joining Xero before anyone knew the brand
• (07:15) Building from scratch vs scaling globally
• (10:46) Finding the next scale-up chapter
• (14:01) Lessons from failures and knowing when to let go
• (17:42) Marketing to humans, not job titles
• (19:59) Ambition, influence and becoming a CMO
• (24:14) What separates a good CMO from a stellar CMO
• (28:04) Career advice, networks and the leadership skill that always matters

In this episode of CMO Chapters, Lucy Bolan sits down with Libby Hodgson, Chief Marketing Officer at UNICEF Australia, for a thoughtful and refreshingly honest conversation about what modern marketing leadership really looks like.

Libby shares her non-linear career journey across financial services, the UK, and purpose-led organisations, and reflects on the moments that shaped her leadership style. From navigating workplace conflict to building confidence over time, this is a grounded look at what it actually takes to grow into a CMO role.

The conversation also dives into one of the biggest shifts facing marketers today, the rise of AI. Libby unpacks how UNICEF has approached adoption in a practical, human-first way, and why culture, not just tools, determines success.

A must-listen for marketers at every stage, especially those thinking about leadership, relevance, and how to build a career that lasts.

• Why career paths aren’t always planned: Libby reflects on how her early career wasn’t mapped out for leadership, and how stepping outside the “expected path” helped shape her trajectory.
• The reality of leadership and conflict: One of the biggest lessons in her career has been learning to sit with discomfort, manage conflict, and lead through ambiguity.
• The skills marketers need at different stages: From execution and delivery early on, to strategy, financial literacy, and people leadership at senior levels, the skillset evolves more than most expect.
• How AI is actually being implemented in marketing teams: A practical look at how to introduce AI without overwhelming teams, starting with guardrails, empowering individuals, and focusing on real business problems.
• Why soft skills are becoming the differentiator: As AI accelerates capability, it’s emotional intelligence, curiosity, and critical thinking that will set marketers apart.
• Specialist vs generalist – what really works: Early specialisation can accelerate growth, but long-term leadership requires breadth, adaptability, and a willingness to step into the unknown.
• What makes a great CMO today: Strategic thinking, strong communication, curiosity, resilience, and the ability to connect marketing to real business outcomes.

UNICEF Australia – Purpose-led organisation focused on protecting children’s rights and wellbeing globally.

AI in Marketing (ACAM) – Practical frameworks around governance, experimentation, and adoption within teams.

Libby Hodgson on LinkedIn

*****

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Chapters:

• (00:00) Introduction to CMO Chapters & Libby Hodgson
• (01:25) Libby’s Career Journey: From Financial Services to UNICEF
• (02:09) Early Career Ambition & Finding Direction
• (04:21) Career Reflections: Decisions, Regrets & Purpose
• (05:53) Hard Lessons: Navigating Conflict as a Leader
• (08:31) Advice for Aspiring CMOs: Skills That Matter
• (11:46) AI, Soft Skills & Staying Relevant in Marketing
• (15:14) Inside AI Adoption at UNICEF: Where to Start
• (22:05) Building a Personal Brand as a Marketing Leader
• (25:36) What It Really Takes to Be a Successful CMO
• (27:46) The Reality of Leadership: Pressure & Loneliness
• (31:09) Specialist vs Generalist: Career Strategy Explained
• (34:10) Legacy, Impact & Supporting Others’ Careers

In this powerhouse episode of CMO Chapters, Lucy Bolan sits down with Liana Dubois, former Chief Marketing Officer at Nine and an industry leader with over 25 years in media, marketing and advertising. 

From her early days reading stolen copies of B&T and AdNews to leading one of Australia’s biggest media portfolios, Liana shares candid insights on leadership, reinvention, the future of marketing, and what it really takes to thrive at the top.

This conversation goes deep on how to manage high-performing teams, navigate change, harness AI without losing your brand identity, and lead with empathy in a world that demands more human-centred leadership. A must-listen for marketers navigating growth, leadership, or reinvention.

What You’ll Learn in This Episode:

• How to lead marketing in a matrix organisation across multiple brands.
• Why CMOs must align their strategies with business growth, not just brand goals.
• Tips for leading teams of 250+ without burning out.
• What not to assume when communicating your marketing strategy.
• How to manage career transitions with optimism and resilience.
• The real impact of AI on creative distinctiveness—and how to avoid the sea of sameness.
• Why human behaviour, ethics and empathy are the future of leadership.

Resources & Mentions:

• AdNews & B&T – Industry publications that sparked Liana’s early career curiosity.
• Australian Institute of Marketing (AMI) – Upskilling for marketers.
• ADMA – Training and development for data-driven marketing.
• Cannes Lions Festival of Creativity – Where marketing meets innovation.
• Generative AI Tools – The opportunities and risks in creative automation.

Connect with Our Guest:

• Follow Liana Dubois on LinkedIn: Liana Dubois

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this special episode of CMO Chapters, Lucy Bolan welcomes Edan Haddock, Head of Talent at Movember, for a powerful and practical discussion about what it really takes to get hired in today’s competitive job market. While not a CMO, Edan brings a wealth of knowledge from years in talent acquisition and leadership, offering fresh, real-world advice for marketers at all levels.

This conversation is packed with honest insights into how to stand out, the importance of personalisation and storytelling, and how AI is impacting recruitment. If you're job hunting, considering a move, or supporting someone who is—this one’s essential listening.

What You’ll Learn in This Episode:

• How Movember has reshaped its employer brand to focus on purpose and connection.
• What candidates really need to do to stand out in a sea of applicants.
• How AI is changing the hiring process (and how to stay human in a digital world).
• The importance of building your personal brand and online presence.
• Why recruiters value storytelling over perfectly formatted CVs.
• The power of meaningful networking and finding “your Lucy.”
• What success looks like in a saturated job market—and how to stay sane through it.

Resources & Mentions:

• Teamtailor – Recruitment platform helping personalise the candidate experience.
• Movember Careers Page: careers.movember.com
• New Chapter Talent – Your partner in career growth and marketing leadership hiring.

Connect with Our Guest:

• Follow Edan Haddock on LinkedIn: Edan Haddock

Follow New Chapter Talent and the Podcast!

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this refreshingly honest episode of CMO Chapters, Lucy Bolan sits down with Liam Loan-Lack, Chief Commercial & Strategy Officer at Match and Wood. From his beginnings as an intellectual property lawyer in the UK to leading major marketing teams in Australia, Liam shares his non-linear journey into marketing and what it really takes to grow as a leader.

Liam discusses emotional intelligence, agency vs client-side experience, personal branding, and why the future of marketing may look very different from what we know today. A must-listen for ambitious marketers ready to break the mould and lead with empathy.

What You’ll Learn in This Episode:

• Why emotional intelligence is a marketer’s most powerful asset.
• How to build a personal brand without the props.
• The upsides (and downsides) of starting your career in agency land.
• What it really means to leave a legacy—and how to start building one now.
• Leadership lessons that go beyond job titles and team size.
• How to challenge outdated career narratives and redefine success.
• Why simplicity is underrated, and how to communicate for real impact.

Resources & Mentions:

• Obliquity by John Kay – Why the best outcomes are often achieved indirectly.
• The Marketing Academy – A leadership journey that changed Liam’s perspective.
• Emotional Intelligence in Leadership – A recurring theme in this episode.

Connect with Our Guest:

• Follow Liam Loan-Lack on LinkedIn: Liam Loan-Lack

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this forward-thinking episode of CMO Chapters, Lucy Bolan chats with Tony Gruebner, former CMO of Pepperstone and author of AI for CEOs. With a background in data analytics and senior marketing leadership, Tony brings a fresh perspective to the future of marketing, the rise of AI, and the evolving skill sets marketers need to succeed.

Tony explores what AI really means, how it’s impacting marketing teams, and why CMOs must now become orchestrators of people, platforms, and possibility. Whether you’re leading a team or looking to future-proof your career, this episode will leave you feeling smarter, clearer, and ready to adapt.

What You’ll Learn in This Episode:

• What AI is (without the jargon) and how to think about it commercially.
• Why CMOs need to become the “conductor of the orchestra” in a world of rapid tech evolution.
• The impact of AI on marketing team structure, roles, and workflows.
• How to avoid the trap of “25 AI tools replacing 8” and create real integration.
• What it takes to be an effective leader in the age of AI (spoiler: EQ matters more than ever).
• The importance of broad skillsets and learning how to learn.
• Advice for early-career marketers and how to future-proof your role.

Resources & Mentions:

• AI for CEOs by Tony Gruebner – The least technical book you'll read on AI (and one every marketing leader should pick up).

Connect with Our Guest:

Follow Tony Gruebner on LinkedIn: Tony Gruebner

Buy the book AI for CEOs: https://www.amazon.com.au/AI-CEOs-least-technical-youll/dp/B0DJ1XRG7V

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this deeply inspiring episode of CMO Chapters, Lucy Bolan sits down with Anna Samkova, founder of Albany Advisory and former GM of Digital & Loyalty at Brand Collective. 

Anna shares her remarkable journey—from migrating to Australia and learning English as an adult to overcoming a life-changing accident and building a successful career in marketing and digital transformation.

This episode is packed with insights on leadership, personal growth, loyalty and CX strategy, consulting, and staying resilient through change. If you’re a marketer thinking about your next move, or someone exploring the world of consulting and personal brand-building, this is a must-listen.

What You’ll Learn in This Episode:

• Why resilience is one of the most underrated leadership traits.
• How Anna broke into loyalty and digital by saying “yes” and figuring it out later.
• Advice for marketers looking to transition into consulting or fractional leadership.
• The mindset shift required to build and maintain authentic networks.
• How to manage your time and energy effectively as a consultant.
• Why your personal brand matters—and how to build it with authenticity.
• The power of reflection, gratitude, and intentional living.

Resources & Mentions:

• Atomic Habits by James Clear – For building high-performance routines.
• The Miracle Morning by Hal Elrod – The morning routine that helped Anna transform her mindset and focus.
• The 5AM Club by Robin Sharma – Building discipline and purpose.
• Albany Advisory – Anna’s consultancy practice: https://albanyadvisory.com.au/

Connect with Our Guest:

• Follow Anna Samkova on LinkedIn: Anna Samkova

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan chats with the insightful and straight-talking Martin Kelly, Director of Field Marketing - APAC, at Brandwatch (appearing in a personal capacity). With over 20 years of marketing experience across multiple industries and regions, Martin shares his views on leadership, career growth, taking risks, and building a meaningful legacy.

From navigating the Australian market as a newcomer to mentoring future leaders, Martin opens up about the lessons he's learned (and unlearned) along the way—plus why networking might just be the most underrated superpower in your career.

What You’ll Learn in This Episode:

• How to approach networking with intention—and why it’s essential to your career success.
• Why building a team around you is key to stepping up as a leader.
• How to strike the right balance between art and science in marketing.
• Tips for managing and motivating teams through transparency and collaboration.
• How to cultivate your personal brand (even if public speaking isn’t your thing).
• The importance of feedback and how to use it to grow.
• Why playing it too safe can kill innovation—and how to take calculated risks.

Resources & Mentions:

• StoryBrand by Donald Miller – Understanding how to make your message resonate.
• The First 90 Days by Michael D. Watkins – A must-read for anyone stepping into a new role.
• The Leaky Funnel by Hugh Macfarlane – On aligning sales and marketing.
• Marketing Warfare by Al Ries & Jack Trout – Timeless lessons in brand positioning.
• Atomic Habits by James Clear – A modern guide to behaviour change and personal growth.
• Rory Sutherland – Behavioural economics meets marketing strategy.

Connect with Martin Kelly:

LinkedIn: Martin Kelly

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Shannon Barnes, an experienced marketing leader who is Head of Marketing & Communications at Aware Super, to discuss the ever-changing role of the Chief Marketing Officer. Shannon shares insights on the biggest challenges CMOs face today, the importance of adaptability, and how marketing leaders can drive impact in an increasingly complex business environment.

Key Topics Covered:

• Shannon’s Career Journey: From her early days in marketing to becoming a CMO.
• The Modern CMO Role: How it has evolved and the key skills needed to succeed.
• Balancing Brand and Performance Marketing: Finding the right mix for long-term success.
• Leadership and Team Building: Strategies for leading high-performing marketing teams.
• Data-Driven Decision Making: How to leverage insights to influence business growth.
• The Future of Marketing: Predictions for the next decade.

Notable Quotes:

• “Marketing isn’t just about creativity; it’s about commercial impact and data-driven storytelling.”
• “The best CMOs are those who can blend strategic thinking with agility in execution.”

Resources Mentioned:

• The Long and the Short of It by Les Binet & Peter Field – A must-read on balancing brand and performance marketing.
• Playing to Win by A.G. Lafley & Roger Martin – Essential for understanding strategic decision-making.
• CMO Survey Report – Insights into the latest trends in marketing leadership.
• Forrester’s Marketing Predictions – A look at what’s shaping the future of marketing.

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with brand strategist and fractional CMO Gabrielle Sheehan. With a career spanning media, global brands, and entrepreneurship, Gabrielle shares insights on brand positioning, leadership, and the shift towards fractional CMO roles. Whether you're an aspiring CMO, a brand leader, or exploring the world of consulting, this episode is packed with wisdom on making bold career moves and crafting brands that truly resonate.

What You’ll Learn in This Episode:

• How Gabrielle’s early career experiences shaped her passion for brand strategy.
• The importance of gaining global marketing experience early in your career.
• Why networking is a critical skill for marketers—and how to do it effectively.
• The evolving role of brand in today’s marketing landscape.
• What it means to be a fractional CMO and how to transition into this career path.
• Essential advice for senior marketers considering consulting or fractional leadership.
• The balance between performance marketing and brand-building—and why brands need both.

Resources & Mentions:

• Eat the Big Fish by Adam Morgan – A must-read on challenger brands.
• Understanding Brands by Don Cowley – Essential reading for brand strategists.
• Keeping It Real Podcast – Marketing insights from top industry leaders.
• Jack Trout’s Big Brands – Classic marketing fundamentals that still apply today.📚

Connect with Our Guest:

🔗 Follow Gabrielle Sheehan on LinkedIn: Gabrielle Sheehan

📍 Learn more about her fractional CMO and brand strategy work: [Website Link]

Join the Conversation:

• Got thoughts on this episode? Drop us a message ~ lucy@newchaptertalent.com.au
• Don’t forget to subscribe and leave a review if you enjoyed this episode!

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Welcome to Series 2 of CMO Chapters Podcast! In this episode, host Lucy Bolan sits down with the dynamic and accomplished Jac Phillips to uncover the secrets of career progression, leadership, and personal branding in marketing. With a wealth of experience spanning media, marketing, and executive coaching, Jac shares candid insights from her 35-year journey, offering invaluable advice to aspiring CMOs and senior marketers alike.

What You’ll Learn in This Episode:

• Jac’s career journey from radio in New Zealand to leading marketing teams in Australia and Singapore.
• How curiosity, resilience, and networking played a role in her career success.
• The power of building strong relationships and why your network is your net worth.
• The importance of taking risks and saying yes before you feel 100% ready.
• How to position yourself for leadership and build a strong personal brand.
• Key traits that make a great marketing leader and how to navigate challenges.
• Why AI is reshaping marketing and how to stay ahead of the curve.

Resources & Mentions:

• Mini MBA by Mark Ritson – A must for marketers looking to upskill.
• Keeping It Real Podcast by Gabrielle Dolan & Raoul – A great listen for marketing insights.
• AI for CEOs by Tony Gruber – Understanding AI’s impact on leadership and marketing.
• Diary of a CEO Podcast by Steven Bartlett – Deep dives into leadership and business strategies.

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Teresa Sperti, founder of Arktic Fox and former CMO of World Vision, to explore her career journey, leadership insights, and her passion for transforming the marketing industry. With over 20 years of experience spanning digital, data, and e-commerce, Teresa shares how she moved from corporate leadership to founding her consultancy to help brands and teams thrive in a rapidly evolving landscape.

Teresa reflects on the importance of leadership in transformation, the changing role of marketing in business, and the challenges—and opportunities—that come with embracing change. From privacy reforms to the rise of Amazon in Australia, this episode is packed with strategic insights and actionable advice for marketers, leaders, and aspiring CMOs.

Key Takeaways:

• Founding Arktic Fox: How personal challenges and the desire to drive meaningful change led Teresa to establish her consultancy.
• The Importance of Leadership in Transformation: Creating clarity, building cohesive teams, and over-communicating to align on strategy and goals.
• Emerging Trends: The significant changes in Australia’s Privacy Act and the growing impact of Amazon on retail and consumer behavior.
• Evolving CMO Roles: The shift towards broader accountability, with roles like Chief Growth Officer and Chief Customer Officer reflecting new priorities.
• Empowering the Next Generation: Teresa’s advice for marketers to go beyond channel execution, embrace commerciality, and continually build their skill sets.

Memorable Quotes:

• "In a transformation environment, you need to communicate 10 times as much as you normally would."
• "If you treat your team like mushrooms, they’re going to act like mushrooms. Empower them with the information they need to make strategic decisions."
• "Marketers must evolve beyond channel execution to develop commercial acumen and strategic thinking—it’s essential for leadership."

Recommended Resources:

• Teresa’s annual Arktic Fox report, which examines trends and skills gaps in marketing.
• The Leaky Funnel by Hugh Macfarlane – A guide to marketing and sales alignment.
• The Arktic Fox newsletter for insights into marketing transformation and leadership.

This episode is a must-listen for marketing leaders and professionals navigating change, transformation, and the evolving role of marketing in business. Tune in for Teresa’s actionable insights and her roadmap to building a legacy in the industry.

Connect with Teresa Sperti:

LinkedIn: Teresa Sperti

Arktic Fox: Arktic Fox Website

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Mohit (Mo) Bhargava, a seasoned marketing leader with over 20 years’ experience across media, entertainment and global markets.

From an unexpected start behind a university bar to leading marketing across Southeast Asia, Mo shares a career shaped by curiosity, relationships and a willingness to step into the unknown.

This is a refreshingly honest conversation about what the CMO role really looks like, how careers actually unfold (hint: not in a straight line), and why the best marketers today blend creativity with commercial thinking.

Mo also opens up on the harder side of leadership, what he looks for when hiring, and why “growing your bubble” might be the most important career advice you’ll hear this year.

• Why the CMO role isn’t what you think: No two marketing leadership roles look the same. The expectations, remit and impact of marketing change dramatically depending on the business.
• How curiosity can shape your entire career: Mo’s first role came from a conversation at a bar. A simple reminder that how you show up outside the job description often matters more than what’s on your CV.
• The reality of leadership (beyond the title): Leadership isn’t a promotion, it’s a skill built over time. And often, the hardest parts of the role have very little to do with marketing.
• What great hiring really comes down to: It’s not just about capability. It’s about chemistry, self-awareness and whether someone’s style fits the role marketing plays in that business.
• Why soft skills are becoming the differentiator: Technical skills get you in the room. How you think, communicate and collaborate is what sets you apart.
• How to stay relevant in the age of AI: AI can improve speed and efficiency, but creativity still needs human energy. The best marketers will know how to balance both.
• The importance of commercial thinking: If you’ve never had to sell something, you’re missing a key piece of the puzzle. Understanding revenue changes how you approach marketing.
• “Grow your bubble”: One of the standout moments of the episode. Broaden your perspective, challenge your environment, and actively seek different experiences. It’s critical for leadership.

• Careers are rarely linear. Follow themes, not titles.
• Relationships matter, but credibility matters more.
• Don’t wait for a leadership role to start leading.
• Marketing leaders today need both depth (a “superpower”) and breadth.
• Staying close to culture isn’t optional, it’s part of the job.
• The best opportunities often come from what you do consistently over time, not one interview moment.

Mohit Bhargava – LinkedIn

***

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Chapters:

• (00:00) Introduction to CMO Chapters & Guest Welcome
• (01:15) Mohit’s Background: 20 Years in Media & Entertainment
• (02:08) The Reality of a CMO Role (Expectation vs Reality)
• (03:23) From Bartender to Marketing: The Career Break That Started It All
• (07:53) Ambition, Career Direction & Finding Your Industry
• (10:44) The Hardest Leadership Decisions (Moving During COVID)
• (13:16) What CMOs Actually Look for When Hiring
• (18:07) AI, Creativity & The Future of Marketing Teams
• (21:04) Why Your Career Is Always “On Interview”
• (23:16) Advice for Aspiring Leaders: Don’t Wait for the Title
• (29:30) “Grow Your Bubble” & Avoiding Career Stagnation
• (31:32) Rebuilding a Career & Defining Legacy

In this episode of CMO Chapters, host Lucy Bolan talks with Daniel McDermott, a seasoned B2B marketer with over 25 years of experience across tech and SaaS companies, including roles at Ericsson, CA Technologies, and Mimecast. From his early days in sales to leading marketing teams in SaaS, Daniel shares his journey of navigating rapid industry evolution, building resilience, and adapting to changing tech landscapes.

Daniel discusses his approach to leadership, how he balances technical know-how with strategic thinking, and his advice for marketers looking to transition into SaaS. Whether you're interested in career growth, adapting to tech shifts, or building a resilient marketing team, this episode offers essential insights.

Key Takeaways:

• The Role of Resilience in Marketing Careers: Daniel shares how his career evolved through economic challenges and industry shifts, highlighting the importance of creativity and adaptability.
• Foundational Skills for SaaS Marketing: Daniel recommends resources like Crossing the Chasm and The Leaky Funnel to build a solid understanding of SaaS fundamentals.
• Navigating Leadership Challenges: Effective leaders take time to understand diverse personalities, promote collaboration, and create an environment where challenging ideas are encouraged.
• Embracing Emerging Tech with Caution: Daniel discusses the role of AI, intent data, and personalisation in SaaS, encouraging marketers to experiment but with a strategic approach that stays focused on long-term value.

Memorable Quotes:

• "In marketing and in careers, resilience and creativity go hand in hand. You have to be willing to adapt and look for opportunities, even when things don’t go as planned."
• "Building strong relationships with sales is crucial in SaaS—be the voice of marketing for your sales teams."
• "Numbers are the language of business; embrace metrics and performance data to communicate effectively at the executive level."

Recommended Resources:

• Crossing the Chasm by Geoffrey A. Moore – Essential for launching new tech products and understanding market growth.
• The Leaky Funnel by Hugh Macfarlane – An Australian classic on campaign planning and audience positioning.
• The Science of Social by Dr. Michael Wu – A unique take on customer engagement from a social marketing perspective.

This episode provides invaluable insights into thriving in SaaS marketing, developing resilience, and adapting to new tech trends. Tune in to gain from Daniel’s years of experience and leadership advice.

Connect with Daniel McDermott:

LinkedIn: Daniel McDermott

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, host Lucy Bolan chats with Catherine Toms, a marketing/AI expert and Founder of the Marketing Growth Academy, with over 20 years of experience spanning digital strategy, MarTech, and upskilling marketing teams. Known for her insights on all things AI and marketing, Catherine breaks down what AI truly is, how it's transforming the industry, and why marketers should adopt a balanced approach.

Catherine discusses how marketers can utilise AI for productivity, personalisation, performance, and profitability while keeping the customer experience at the forefront. With practical advice on ethical AI use, data privacy, and emerging AI skills for marketers, Catherine sheds light on what it takes to thrive in this AI-driven era.

Key Takeaways:

• Understanding AI in Marketing: Catherine explains the four main types of AI—machine learning, computer vision, natural language processing, and generative AI—and how each impacts marketing.
• AI's Role in Productivity: AI can handle repetitive tasks, allowing marketers to focus on high-impact, strategic work.
• The Path to Personalisation at Scale: Catherine discusses how AI makes hyper-personalisation achievable, automating message delivery to the right audience at the right time.
• Ethical AI and Data Privacy: Practical tips for safely incorporating AI in marketing, including Catherine’s “swim between the flags” approach to ensure responsible use of customer data.
• The Future of Marketing Skills: Marketers need to be skilled in AI prompt design, data interpretation, and customer empathy to effectively leverage AI.

Catherine's Top Resources for Learning AI:

• Marketing AI Institute – Weekly updates and webinars on the latest AI tools and strategies.
• Google’s Prompt Guide – A guide for optimising communication with AI tools like ChatGPT.
• LinkedIn Influencers: Follow AI thought leaders like Allie K. Miller, who shares practical AI insights for business and marketing.

This episode offers a roadmap for marketers aiming to stay current in an AI-powered landscape, highlighting the skills, tools, and mindset shifts essential for success. Tune in to gain actionable insights from Catherine Toms on navigating AI in marketing!

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan is joined by James McIntyre, a Marketing and Customer Experience (CX) consultant specialising. James helps brands grow their business by improving their Customer Experience and has worked with leading companies in the loyalty, membership, and rewards space, including Wesfarmers OneDigital, Cashrewards (ANZ Bank), Flybuys, Medibank, and Realestate.com.au.

He is passionate about understanding humans, technology, and leading great work and teams to solve problems that help businesses acquire, retain, and delight members.

James shares his journey from strategic roles to becoming a CX expert, discussing how starting his own business shaped his approach to customer engagement. He reflects on leadership, soft skills, and the power of aligning teams around customer goals. Additionally, James offers insights into balancing AI's role in CX while maintaining a human touch. If you’re looking to advance your career in CX or marketing, this episode is packed with actionable insights.

Key Takeaways:

• CX and Technology: James highlights the importance of using data and technology to quickly respond to customer signals in real-time, enhancing customer journeys and experiences.
• Leadership Journey: He shares his path into leadership, emphasising the value of lifelong learning, feedback, and persistence when pursuing leadership roles.
• Soft Skills Matter: Beyond technical abilities, empathy, communication, and collaboration are crucial for driving CX and engaging teams across various departments.
• AI and Human Touch: While AI plays a significant role in automating CX processes, James stresses the need for human empathy in deciding when and how to implement AI for optimal results.

What's James Listening to and Reading:

Podcast:

• 15 Minutes with the Boss – A podcast about success, failure, and everything in between. Listen here
• Black T Shirts – Hosted by Brent Smart (Telstra CMO) and Adam Ferrier (Thinkerbell), celebrating creativity in marketing. Listen here

Reading:

• CXnetwork.com newsletter for global insights on customer experience.
• The Obstacle is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday.
• Chief Customer Officer 2.0 by Jeanne Bliss.

Recommended Resources:

• Diary of a CEO podcast by Steven Bartlett – A podcast James recommends for leadership insights and personal development.
• CXPA (Customer Experience Professionals Association) – A global organisation that provides certifications and resources for CX professionals.

Connect with James McIntyre:

LinkedIn: James McIntyre

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Oonagh Flanagan, Chief Marketing Officer at FunLab—the parent company of brands like Holy Moly, Strike Bowling, and Hijinx Hotel. With over 23 years of marketing experience across diverse industries, including consumer finance, online casino, and prop tech, Oonagh shares her journey from Ireland to Australia, navigating career pivots, and how being commercially-minded has been crucial to her success.

Oonagh discusses the importance of building core marketing fundamentals, making courageous career moves, and the privilege of leading and mentoring a team. Whether you're a new marketer or a seasoned professional, this episode is packed with wisdom on leadership, career growth, and the evolving role of the CMO.

Key Takeaways:

• Commerciality is Key: Oonagh emphasises the importance of mastering numbers and understanding the business’s financial side to gain credibility and drive impact as a marketer.
• Career Courage: Moving across industries and countries wasn’t easy, but Oonagh reflects on how those bold decisions helped shape her confidence and career trajectory.
• Leadership & Mentorship: The role of CMO is as much about developing the next generation of marketers as it is about strategy and execution. Oonagh shares how being a people leader is an intense privilege that should not be taken lightly.
• Stay Grounded in Fundamentals: While technology and tools like AI will continue to evolve, marketers should never lose sight of the basics—understanding the audience, setting a clear strategy, and using the right tactics to solve problems.

Recommended Resources:

• Mini MBA in Marketing by Mark Ritson – A program Oonagh highly recommends for its solid grounding in the fundamental principles of marketing.
• How Brands Grow by Byron Sharp – A must-read resource on brand strategy and distinctive assets that Oonagh and her team frequently revisit.

Connect with Oonagh Flanagan: LinkedIn: Oonagh Flanagan

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Karl Winther, Chief Marketing Officer at Kogan.com, to explore his dynamic career in retail and e-commerce. Karl reflects on his 20+ years of experience, including leadership roles at Officeworks, Australia Post, and Myer, and the lessons he learned along the way. From managing toy catalogues at Myer to spearheading marketing for one of Australia's top e-commerce platforms, Karl shares how being adaptable, curious, and committed to learning has helped him thrive.

Karl offers practical advice on career progression, the importance of understanding both the creative and commercial sides of marketing, and how investing in relationships can help you excel as a leader. Whether you’re an aspiring CMO or a seasoned marketer, this episode is filled with valuable insights for those looking to make an impact in the world of marketing.

Key Takeaways:

• Career Progression: Karl emphasises the importance of focusing on progression rather than fixating on titles. He shares how taking unexpected roles early in his career helped him build a strong foundation in retail and marketing.
• Navigating Challenges: One of Karl’s biggest lessons came from working in a role he hated early in his career—inventory planning. He explains how this experience taught him critical business skills like P&L management and stakeholder engagement, which have been invaluable throughout his CMO journey.
• The Power of Relationships: Karl stresses the significance of building strong relationships within and outside your team. He reflects on the advice given to him about nurturing internal relationships, which he believes has been key to his success.
• Get Things Done: A core principle Karl lives by is to take action and focus on execution. He believes in the value of getting things done, even if it's not perfect, and continually iterating to improve results.

Recommended Resources:

📖 Mindset by Carol Dweck – A key resource on developing a growth mindset, something Karl believes is crucial for long-term career success.

📖 Creativity, Inc. by Ed Catmull – This book, by one of the founders of Pixar, explores how to foster creativity in teams while maintaining high standards of feedback and collaboration.

🎧 Podcasts: Karl recommends listening to podcasts like WorkLife by Adam Grant, which focuses on improving workplace culture and leadership.

Connect with Karl Winther: https://www.linkedin.com/in/karl-winther-53570673/

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this insightful episode of CMO Chapters, host Lucy Bolan sits down with Paul Murphy, an experienced lecturer at Monash University’s Department of Marketing. Paul, who transitioned from the corporate world to academia, shares his unique perspective on the evolving marketing landscape and the education of the next generation of marketing leaders.

Paul discusses emerging trends in marketing education, the importance of soft skills in a hybrid work environment, and offers advice for both graduates and employers. Whether you’re an aspiring CMO, a marketing professional looking to hire fresh talent, or someone navigating the early stages of a marketing career, this episode is packed with valuable insights on bridging the gap between theory and practice.

Key Takeaways:

• Social Media’s Role: While social media continues to captivate marketing students, Paul emphasises the need to see it as part of a broader marketing strategy, not just a career in itself.
• Post-COVID Challenges for Graduates: Many students who experienced remote learning during the pandemic now struggle with ambiguity and fear of failure in the workforce. Paul offers advice on overcoming this.
• Soft Skills Matter: Communication, resilience, and empathy are critical for marketing graduates, especially in a hybrid work environment where personal interaction may be limited.
• Practical Job Search Advice: For graduates seeking their first step in marketing, Paul highlights the importance of leveraging part-time work experience and developing generic skills such as customer service and problem-solving.
• Bridging the Gap Between Marketing and Sales: Paul emphasises the importance of understanding sales roles for marketers, recommending that marketers spend time in sales positions to develop empathy and strengthen collaboration with sales teams.

Paul’s Tips:

1. Keep your textbooks, especially the ones from subjects you found challenging. They provide a solid foundation of knowledge to refer back to throughout your career.
2. Focus on continued professional development. The fundamentals of marketing change slowly, but how we do things evolves rapidly—stay updated!

Connect with Paul Murphy: https://www.linkedin.com/in/paul-murphy/

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this insightful episode of CMO Chapters, Lucy Bolan interviews Tash Rahalkar, General Manager of Marketing Performance and Operations at MYOB and an accomplished marketing leader with over 20 years of experience. Tash shares her journey from migrating to Australia in 2005 to becoming a key figure at MYOB, leading marketing performance and operations.

Key Highlights:

• Career Beginnings: Tash discusses her move from India to Australia in 2005 to pursue an MBA, which helped her adapt to the Australian market. She landed her first marketing role at ADP and highlights how young professionals can hustle, network, and lean into opportunities.
• Leadership Philosophy: Tash is passionate about developing her team. She emphasises the importance of recognising individual career goals, whether it’s vertical growth or becoming a subject matter expert. She advocates for continuous learning, encouraging her team to explore new skills through projects, mentoring, and knowledge sharing.
• Navigating Challenges as a Migrant: Tash reflects on overcoming self-doubt and imposter syndrome early in her career, as well as her approach to leadership. She highlights the importance of hard work and talent over appearance or accents.
• Development and Growth: Tash shares her perspective on leadership, highlighting that not everyone aims for management roles. Some team members may prefer to develop as experts in their fields, and it’s important to support these aspirations.
• Marketing Performance and Strategy: Tash stresses the importance of understanding the commercial aspect of marketing. Marketers must link their work to business growth and ensure that all campaigns are data-driven and aligned with business goals.
• Personal Branding and Public Speaking: Tash advises aspiring marketers to think of themselves as brands, particularly on platforms like LinkedIn. She also discusses her approach to public speaking and how marketers can get involved in panel discussions or events to enhance their personal brand.
• AI and Martech Trends: As AI and automation reshape marketing, Tash encourages marketers to stay focused on solving real business problems and integrating new tools thoughtfully, rather than getting distracted by shiny technologies.

Takeaways for Aspiring CMOs:

• Hone your craft and broaden your understanding of all facets of marketing.
• Embrace the commercial side of marketing—know how to tie your work back to revenue and growth.
• Build a strong personal brand, but stay authentic. Speak on platforms and panels that align with your passions.
• Stay ahead of trends, especially in AI and marketing automation, but always focus on solving the right problems for your business.

This episode provides rich insights for marketers at all stages of their careers, particularly those looking to advance into leadership roles. Tash’s candid discussion on growth, leadership, and navigating challenges will resonate with listeners aiming to carve out their path to CMO.

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, host Lucy interviews Natalie Truong, Chief Marketing Officer at EY, as she shares her unique journey to becoming a CMO, insights into leadership, and strategies for aspiring marketers. Natalie discusses how her career didn’t follow the traditional corporate ladder but rather took a more diverse and exploratory route. From working in various sectors, such as finance and professional services, to leading teams across multiple geographies, her career demonstrates the importance of cross-functional knowledge and adaptability.

Key Topics Covered:

• The Non-Linear Career Path: Natalie’s experience navigating her marketing career across industries and continents, including advice on gaining diverse experiences rather than rushing to reach the CMO title.
• Advice for Aspiring CMOs: Tips for marketing professionals aiming to reach senior leadership positions, including the importance of learning various aspects of marketing, patience, and gaining cross-functional business knowledge.
• The Importance of Business Acumen: Natalie stresses the need for marketers to understand the broader business landscape, from financials to operations, and how it all ties into successful marketing leadership.
• Adapting to New Trends – The Role of AI: The critical role of AI in marketing and how staying ahead of technological advancements can make or break a career in today’s fast-paced industry.
• Leadership and Team Development: Insights on being an effective leader, from managing diverse teams to having tough conversations and fostering a culture of growth and success.
• Global Marketing Experience: Natalie reflects on the value of working in global markets, the challenges of managing global teams, and how this experience has shaped her as a marketing leader.
• Defining Success as a CMO: Beyond metrics and campaigns, Natalie measures her success by the culture she helps build and the leaders she develops.

Resources & Mentions:

• Thomas Barta: Marketing Masterclass on leadership in marketing.
• Jim Stengel: Interviews with top marketing professionals, including insights from his time as CMO of P&G.

Books:

• Radical Candor by Kim Scott
• Leaders Eat Last by Simon Sinek
• Legacy and The Art of Winning by Dan Carter

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this debut episode of CMO Chapters, host Lucy delves into the dynamic world of marketing leadership with Nicola Clement, Chief Experience Officer at Adore Beauty. Nicola, a seasoned professional with over 23 years of experience in digital and retail, shares her journey from her early days in marketing to leading major transformations at iconic brands like Myer, Jetstar, Smiggle, and Kathmandu. The conversation is packed with actionable insights for aspiring CMOs, including the importance of soft skills, personal branding, and how to navigate the complexities of today's business landscape.

Join us as Nicola opens up about her career path, the lessons learned from both great and challenging leaders, and her advice on how to achieve success in the ever-evolving marketing world.

Key Takeaways:

• Career Path & High Achiever Mindset: Nicola reflects on her journey, emphasising the importance of curiosity, problem-solving, and finding a balance between left-brain logic and right-brain creativity in marketing.
• Learning from Leaders: Nicola shares how past bosses, both supportive and difficult, shaped her leadership style, underscoring the importance of giving teams space to shine.
• Moving Up the Ladder: She breaks down the myth of linear career progression, advising marketers to focus on developing a broad skill set, embracing sideways moves, and being conscious of long-term goals.
• AI in Business: A candid discussion on how AI isn't new but now more accessible, Nicola stresses the need for a business-driven approach to AI rather than chasing shiny tech solutions.
• Personal Branding: Nicola encourages marketers to show up authentically and take advantage of panel opportunities to build their personal brand.
• Work-Life Balance & Stress Management: Nicola opens up about her struggles with stress and anxiety, sharing how "time budgeting" and maintaining balance help her manage a demanding career.

Recommended Reading from Nicola:

• Radical Candor by Kim Scott – A guide to giving and receiving feedback while fostering psychological safety in the workplace.
• Shakti Leadership – Exploring the balance of feminine and masculine power in business leadership, and how showing up as your whole self can drive success.

Connect with Nicola: LinkedIn: Nicola Clement

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Welcome to the CMO Chapter Podcast, where we dive deep into the dynamic world of Chief Marketing Officers. Join us as we explore the careers, insights, and strategies of top marketing executives who shape the brands we know and love. Whether you're a seasoned marketer, aspiring CMO, or simply curious about what it takes to step into the shows of a CMO. This podcast is your backstage pass to discovering what it’s like to lead and innovate in the ever-evolving landscape of business and consumer engagement.

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

https://www.newchaptertalent.com.au/contact-us

lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Jarrod Purchase, a seasoned marketing leader with over 17 years’ experience spanning startups, scale-ups and global brands.

Jarrod shares his journey from hands-on email marketer to CMO, and why working closely with founders shaped the way he thinks about marketing, leadership and impact. He also opens up about building Club CMO Australia, the realities of today’s job market, and how AI is quietly reshaping teams, roles and expectations.

This is a grounded, honest conversation about what marketing really looks like behind the scenes. Less theory, more reality.

• Why the best marketers balance creativity and commercial thinking It’s not just about great campaigns. The ability to connect activity to outcomes is what earns trust and influence.
• How working with founders changes your perspective Closer to decisions, faster pace, less politics. But it also demands adaptability and accountability.
• The real value of community at CMO level Why Jarrod built Club CMO Australia and how peer conversations often beat any course or podcast.
• What’s actually happening in the marketing job market right now Fewer roles at the top, pressure at the bottom, and a growing shift towards fractional and flexible leadership.
• How AI is changing team structures (without the hype) Not a wipeout of roles, but a shift in how teams are built, where senior thinking matters more and execution becomes leaner.
• Why personal brand is often a byproduct, not a strategy Focus on connecting people and adding value. The rest tends to follow.
• The biggest career mistakes marketers make Not trusting your gut on roles, and not properly assessing whether a business truly values marketing.

• Marketing is both creative and commercial. You need to be comfortable in both worlds.
• The closer you are to decision-makers, the more impact you can have.
• Community and peer learning become critical as you step into senior roles.
• AI is more likely to reshape teams than replace them entirely.
• Strong marketers ask better questions, especially when it comes to numbers.
• Culture, leadership and respect for marketing matter more than job titles.

LinkedIn: https://www.linkedin.com/in/jarrod-purchase-marketing-brand-strategy/

Club CMO Australia: https://www.linkedin.com/company/club-cmo-aus/

***

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Chapters:

• (00:00) Welcome to CMO Chapters
• (00:48) Meet Jarrod Purchase: From Email Marketing to CMO
• (02:08) Starting Out at GSK & Falling Into Marketing
• (04:10) Creativity vs Commercial: What Marketing Really Is
• (05:48) Intentional Careers & Finding the Right Environment
• (08:02) Why the CMO Role Was Never the Goal
• (09:09) Building Community, Not Personal Brand
• (12:08) The Reality of Today’s Marketing Job Market
• (14:00) AI, Lean Teams & The Future of Hiring
• (19:02) Leadership Skills: What Actually Matters
• (20:06) The Gap Between Creative Work & Commercial Impact
• (22:23) The Future of the CMO Role
• (25:25) Failures, Gut Instinct & Choosing the Right Company
• (28:33) Learning from People, Not Just Content
• (30:24) What’s Next for Jarrod

In the Season 3 opener of CMO Chapters, Lucy Bolan sits down with storytelling expert Gabrielle “Ral” Dolan for a refreshingly honest conversation about why storytelling isn’t just a “nice to have” - it’s a core leadership skill.

From leaving corporate to build a business around storytelling (long before it was fashionable), to unpacking how stories drive emotion, trust and decision-making, Ral shares what actually works - and what doesn’t.

They explore how storytelling cuts through in a world of AI and content overload, why most leaders get it wrong, and how marketers, candidates and executives can use simple, human stories to connect, influence and stand out.

If you’ve ever been told to “tell your story” but weren’t quite sure how - this episode makes it feel a whole lot clearer.

• Why storytelling is one of the most underrated leadership skills
• The real reason stories influence decisions (hint: it’s not logic)
• How to make your message land - and actually be remembered
• The difference between telling a story and just talking for too long
• How CMOs can use storytelling to bring values and culture to life
• Practical ways to use storytelling in job interviews
• Why personal stories often carry more weight than professional ones
• How to avoid sounding like everyone else in a world full of AI-generated content
• The simple structure that keeps your stories clear, sharp and impactful

Emotion drives decisions - not logic alone

We like to think we’re rational, especially in business. We’re not. Stories tap into emotion, and that’s what people remember and act on.

Stories build credibility in a way words can’t

Anyone can say “I value collaboration” or “customer experience matters.” A story proves it - and that’s what people trust.

Shorter is stronger

If your story is running over two minutes, you’ve probably lost people. The best ones are tight, clear and focused on one message.

Personal stories are the secret weapon

They’re underused - and often the most powerful. They show who you are, not just what you’ve done.

Storytelling is a skill, not a talent

Some people are naturally good at it, but everyone can get better with the right structure and practice.

Your employees are your best storytellers

Not just marketing. Not just leadership. Everyone in the business plays a role in shaping the brand story.

• Story Intelligence by Gabrielle Dolan
• Stephen Denning - The Leader’s Guide to Storytelling
• Aristotle’s model of influence: Logos, Ethos, Pathos

Gabrielle Dolan on LinkedIn

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This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

Chapters:

• (00:00) Welcome to CMO Chapters
• (00:43) Introducing Gabrielle Dolan
• (01:35) Gabrielle’s career journey into storytelling
• (03:05) Why storytelling mattered in business before it was mainstream
• (06:45) Is storytelling natural talent or a skill you can build?
• (08:55) Why stories are so effective and memorable
• (11:19) Storytelling, AI and building trust
• (12:43) How leaders can use personal stories to bring values to life
• (17:43) The biggest storytelling mistake: stories that go too long
• (19:08) Using storytelling in interviews and career progression
• (27:26) Why storytelling is a career skill, not just a marketing skill
• (37:26) What’s next for Gabrielle and why storytelling is a life skill
• (39:55) Closing thoughts on the road to CMO

In the Series 2 finale of CMO Chapters, Lucy Bolan sits down with Ryan Gracie, Chief Customer & Revenue Officer at BIG W (Woolworths Group), for a candid conversation about bold brand building, customer-led growth, and leading through change. 

From agency beginnings to senior retail leadership, Ryan shares the wins, the missteps, and the mindset that’s powered his career—plus why backing yourself and taking calculated risks still matters most. 

What You’ll Learn in This Episode

• How to make bold, commercial creative that cuts through in retail
• Why resilience is a modern C-suite superpower (and how to build it)
• Balancing brand, performance and revenue without losing focus
• Navigating complex stakeholder environments and earning trust
• Lessons from scaling teams through transformation and integration
• Practical ways to keep your customer promise front and centre

Resources & Mentions

• BIG W – One of Australia’s most iconic retailers.
• Case studies from Ryan’s standout marketing and retail campaigns.
• Lessons from creative agency beginnings to executive leadership.
• Scott Galloway – referenced for his perspectives on business, marketing, and leadership.

Chapters:

• (00:00) Introduction to the CMO Chapter Podcast
• (00:44) Meet Ryan Gracie: Career Highlights
• (03:22) Ryan's Early Life and Education
• (04:51) The Drive Behind Success
• (07:38) Transitioning Roles: CMO to Chief Customer and Revenue Officer
• (10:24) The Future of the CMO Role
• (13:39) Balancing Art and Science in Marketing
• (15:40) Ryan's Principles for Success
• (18:16) Embracing Discomfort for Growth
• (18:42) Creating Value in Business
• (19:23) Resilience and Moving Forward
• (20:49) The Importance of Attitude
• (23:41) Advice for Aspiring CMOs
• (27:33) Networking and Personal Growth
• (32:20) Overcoming Personal Challenges
• (35:12) Conclusion and Final Thoughts

Connect with Ryan Gracie on LinkedIn: https://www.linkedin.com/in/ryangracie/

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this energising episode of CMO Chapters, Lucy Bolan sits down with Dan Ferguson, ex-Chief Marketing Officer at Adore Beauty, to explore the intersection of purpose, play, and performance in marketing. With a career spanning retail, eCommerce, and digital transformation, Dan shares his candid views on leadership, building teams, and why the best marketing balances commercial outcomes with creativity and fun.

Dan opens up about his own career journey—from working across iconic retail brands to leading marketing at one of Australia’s most loved online beauty destinations. He discusses what it takes to stand out in a crowded category, the role of customer insight in shaping bold brand campaigns, and why empathy, curiosity, and humour are underrated leadership superpowers.

What You’ll Learn in This Episode:

• Why brand purpose must translate into meaningful action, not just words.
• How to create marketing that cuts through in crowded, competitive categories.
• The importance of play and creativity in driving team performance.
• How to use customer insights as the foundation for bold brand moves.
• Why empathy and curiosity are game-changers for leaders.
• Lessons from scaling and transforming retail and eCommerce marketing.

Resources & Mentions:

• Adore Beauty – Australia’s leading online beauty retailer.
• Key retail and eCommerce learnings from Dan’s career journey.
• Case studies on customer insight-driven campaigns.

Chapters:

• (00:00) Introduction to the CMO Chapter Podcast
• (00:44) Meet Dan: A Journey from Psychology to Marketing
• (01:52) The Sliding Doors Moment: Choosing Marketing Over Psychology
• (04:07) The Role of Psychology in Marketing
• (06:34) The Impact of AI on Marketing
• (13:53) Dan's Career Journey and Ambitions
• (15:21) Leading Adore Beauty: Challenges and Successes
• (19:03) Defining a Vision and Achievements
• (21:17) The Importance of Saying Yes
• (22:53) Embracing Feedback and Vulnerability
• (26:23) Advice for Emerging Marketers
• (33:43) The Role of Disruption and Legacy
• (35:57) Conclusion and Final Thoughts

Follow Dan Ferguson on LinkedIn: https://www.linkedin.com/in/danferguson1/

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this episode of CMO Chapters, Lucy Bolan sits down with Stacey Maher, a Melbourne-based marketing and business leader whose career has been anything but traditional. 

From discovering marketing while living overseas to stepping into senior leadership and general management roles, Stacey has built a career defined by curiosity, resilience, and authenticity.

She shares candid reflections on navigating non-linear career paths, the value of saying "yes" to unexpected opportunities, and the importance of balancing strategy with execution. 

Stacey also opens up about her leadership philosophy, the role of resilience in long-term success, and why being authentic and vulnerable as a leader creates stronger, high-performing teams.

What You’ll Learn in This Episode:

• Why a non-linear career path can be an asset, not a setback.
• How overseas experiences can shape independence, resilience, and career direction.
• The importance of understanding both the official and unofficial org charts.
• Why balancing strategy and execution is key to effective leadership.
• The role of curiosity, continuous learning, and saying "yes" to new opportunities.
• How vulnerability and authenticity strengthen teams and leadership impact.

Themes and Advice:

• Insights from Stacey’s global career experiences.
• Reflections on navigating digital, product, and commercial leadership roles.
• AI, digital transformation, and evolving leadership skills.

Chapters:

• (00:00) Introduction to the CMO Chapter Podcast
• (00:44) Meet Stacey Maher: A Non-Linear Career Path
• (01:32) Early Career and Discovering Marketing
• (04:26) Navigating Career Challenges and Building Resilience
• (13:18) The Importance of Strategy and Execution
• (16:03) Embracing AI and Future Skills
• (20:33) Networking and Building Relationships
• (24:31) Advice for Aspiring Leaders
• (27:41) Final Thoughts and Takeaways

Follow Stacey Maher on LinkedIn: https://www.linkedin.com/in/stacey-maher-4403553/

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Louise Cummins—Co-Founder of the Australian Centre for AI Marketing and former CMO of World Vision. With over 30 years’ experience across tech, telco, entertainment and not-for-profit, Louise shares her remarkable journey of reinvention, leadership, and driving transformation in fast-changing industries.

From starting out in mathematics and psychology to leading major global marketing teams, Louise offers candid insights on how to embrace disruption, build resilience, and balance creativity with commercial impact. She also dives into the evolving role of AI in marketing, and why human-centred leadership and purposeful work matter more than ever.

What You’ll Learn in This Episode:

• Why diverse career experiences give marketers a unique edge.
• How to navigate reinvention and stay relevant in disruptive times.
• The role of AI in removing admin and unleashing creative capacity.
• The importance of building authentic, supportive professional networks.
• How to lead with purpose, resilience, and humility.
• Why focusing on the next 90 days is key to growth and adaptability.

Resources & Mentions:

• Australian Centre for AI Marketing – Co-founded by Louise.
• World Vision – Where Louise led marketing transformation.
• Research on AI in marketing and creative productivity.

Chapters:

• (00:00) Introduction to the CMO Chapter Podcast
• (00:44) Welcoming Louise Cummings
• (01:22) Louise's Career Journey
• (02:51) Insights on Marketing and Career Transitions
• (07:43) Leadership and Innovation at World Vision
• (19:05) The Australian Center for AI
• (22:54) Advice for Aspiring Marketers
• (28:17) Personal Branding and Networking
• (32:28) Legacy and Impact
• (34:49) Conclusion and Final Thoughts

Follow Louise Cummins on LinkedIn: http://linkedin.com/in/louiseemmacummins/

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au

In this insightful and energising episode of CMO Chapters, Lucy Bolan chats with Penelope Barr, portfolio career strategist, executive coach, writer and interim leader across innovation, tech and product. 

With a career spanning decades in digital transformation and executive leadership, Penelope now empowers others to design fulfilling portfolio lives that align with their values, energy, and lifestyle.

Together, they dive into what a portfolio career really means, how marketers can diversify their income, and the steps to building your personal brand and community before you need it. Whether you're a CMO navigating uncertainty or a marketer ready to explore more flexibility and purpose, this episode is your blueprint.

What You’ll Learn in This Episode:

• The difference between fractional, interim and portfolio roles.
• How to build a portfolio career while still in full-time work.
• Steps to design a “life by seasons” model that fuels you.
• The mindset shifts required to build on your strengths and say yes to your own path.
• How to create offers, test ideas, and monetise your skills—without a website.
• What it takes to thrive financially and emotionally outside the 9-to-5.
• Why personal brand and community matter more than ever in a shifting job market.

Resources & Mentions:

• Pomodoro Technique – Penelope’s tool of choice for focused, deep work.
• Career On Your Terms Program – Penelope’s flagship course for portfolio professionals.
• Monetise Fast Weekends – Learn how to go from idea to offer in 48 hours.
• LinkedIn – Penelope posts daily on topics from leadership to personal growth.

Connect with Our Guest:

• Follow Penelope Barr on LinkedIn: Penelope Barr
• Learn more or book a discovery call: https://calendly.com/penelope-barr/30min?month=2025-06

Follow the Podcast & New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent || CMO Chapters Podcast

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

Email: lucy@newchaptertalent.com.au