CMI Weekly Wrap – Details, episodes & analysis

In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.  

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In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.  

INTERVIEW OF THE WEEK 

 Joe Pulizzi, founder, Content Marketing Institute 

Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.  

He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states. 

Get more from Joe: 

Visit https://www.joepulizzi.com/

Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/

OUR CONTENT MARKETING IDEA OF THE WEEK 

Go All In With Content Marketing or Do Nothing: #CMWorld 

https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we’re squeezing out all the big ideas. He talks with Manifest executive chairman David Brown about why brands need those big ideas – and the best people to generate them – now, more than ever. And finally he points to an article that offers 18 ideas to squeeze yourself out of writer’s block. And that’s a wrap for the week ending July 3, 2020.

NEWS ITEM of the Week

Trump Suspends Visas Allowing Hundreds of Thousands of Foreigners to Work in the U.S.

https://www.nytimes.com/2020/06/22/us/politics/trump-h1b-work-visas.html

INTERVIEW of the week

This week’s guest is David Brown, executive chairman of Manifest, which was named 2019 Content Marketing Agency of the Year. David started in the direct marketing world at OgilvyOne and moved to the content marketing arena 15 years ago. He led Meredith Xcelerated Marketing, the agency won multiple awards, including Content Marketing Agency of the Year in 2014 and 2015, and was recognized in Gartner's Magic Quadrant for global digital agencies. Under David's watch, MXM became one of the largest independent agencies in the United States. Before joining Manifest in 2020, David was chief strategy officer at OneSpot, a content personalization platform, where he helped establish a new approach to content measurement called Active Content Intelligence. 

Learn more about David:

• Visit https://manifest.com/ (and subscribe to the agency’s weekly newsletter called itch: https://manifest.com/news-ideas)
• Watch David’s recent presentation on big ideas

OUR CONTENT MARKETING IDEA of the WEEK

18 Ideas to Overcome Your Writer’s Block

https://contentmarketinginstitute.com/2020/06/ideas-overcome-writers-block/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/sitecore_weekly_wrap_2

In this week’s episode, Content Marketing Institute’s Robert Rose wonders if we’re marketing on a flat earth. He talks with Content Monsta’s A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video. And he points you to an article about when to make (and when to break) content rules. And that’s a wrap of the week ending June 26, 2020.

NEWS ITEM OF THE WEEK

Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests

https://www.wsj.com/articles/marketing-is-keeping-its-share-of-company-spending-cmo-survey-suggests-11592304300

INTERVIEW OF THE WEEK

Our guest this week: A. Lee Judge is the founder of digital content agency Content Monsta, which works with on-the-ground content producers around the world. As an entrepreneur with a background in media production, a career in marketing, and experience in hacking social media from its beginnings, Lee saw the opportunity to bring his marketing, media production, and social media expertise under one effort to build strong brands.

 Listen in, then learn more about Lee: 

• Visit the Content Monsta website. 
• Follow him on LinkedIn: https://www.linkedin.com/in/aleejudge/ 
• Follow him on Twitter. https://twitter.com/aleejudge
• Listen to The Business of Marketing: https://contentmonsta.com/the-business-of-marketing-podcast/

CONTENT MARKETING IDEA OF THE WEEK

 No One Can Break Your Content Rules if They Don’t Exist.  

https://contentmarketinginstitute.com/2020/02/break-content-rules/

SPONSOR

Sitecore 

As the well-known marketing saying goes, “Content is king.” And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance.  

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end.  

There is a new post-event guide titled “Understanding the end-to-end content lifecycle,” with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.  

Download the guide today: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re measuring the right things. Marketing leader Adam Helweh talks with Robert about the trends Google thinks will stick with consumers even when stay-at-home orders relax. And finally he points to an article that asks whether marketers should even care about engagement anymore. And that’s a wrap for the week ending June 19, 2020.

NEWS ITEM OF THE WEEK

Google Expects Quarantine Consumer Trends to Outlast Stay-at-Home Measures

https://www.adweek.com/brand-marketing/google-expects-quarantine-consumer-trends-to-outlast-stay-at-home-measures/

INTERVIEW OF THE WEEK

Adam Helweh is CEO of Secret Sushi Creative Inc, a strategic design, digital, and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball, and others.

Learn more about Adam:

·         Follow him on Twitter : https://twitter.com/adamhelweh

or LinkedIn: https://www.linkedin.com/in/adamhelweh/ 

·         Listen to his podcast Marketing in the Raw  : https://anchor.fm/marketingintheraw/

OUR CONTENT MARKETING IDEA OF THE WEEK

Should Engagement Really Matter to Marketers Anymore?

https://contentmarketinginstitute.com/2020/03/rethink-engagement-content-marketing/

SPONSOR

SiteCore

As the well-known marketing saying goes, “Content is king”. And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. 

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. 

We’ve created a post-event guide titled “Understanding the end-to-end content lifecycle”, with practical steps you can take to optimize your content engine and personalize digital experiences for your customers. 

Download the guide today at: https://cmi.media/sitecore-lifecycle

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether we wait long enough to speak. He shares a fresh take on research into content paywalls as a business model. Randy Wootton of Percolate joins Robert to talk about how brand publishing is changing. And, finally, Robert points out an article on how content marketers must push back against racism and inequity in our professional environment. And that’s a wrap for the week ending, June 12, 2020.

NEWS ITEM OF THE WEEK

“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy

https://whatsnewinpublishing.com/give-the-customer-many-reasons-to-come-back-insights-from-fipps-latest-report-on-paywall-strategy/

INTERVIEW OF THE WEEK

Randy Wootton

President & GM at Percolate (a division of Seismic)

Randy’s been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of the predictive marketing platform Rocket Fuel. He serves on the board of directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College, and the U.S. Naval Academy.

Get in touch with Randy:

• Visit seismic.com for content about B2B sales channel activation: https://seismic.com/
• Read the blog at percolate.com for content strategy and operations: https://percolate.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

Content Can Perpetuate Racism and Inequity. It’s Time to Do Better

https://contentmarketinginstitute.com/2020/06/content-perpetuate-racism-inequity/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/sitecore_weekly_wrap_2

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering if we’re bouncing back – or forward. He offers his fresh take on how (or whether) to plan for an economic bounce back. Robert talks with “unapologetic marketing truth teller” Katie Martell about the intersection of marketing and social movements. And he shares an article about the disruptive change we need now. And that’s a wrap for the week ending May 29, 2020.

NEWS ITEM OF THE WEEK

Marketers should be planning for an economic bounceback

https://www.marketingweek.com/marketers-planning-economic-bounceback/

INTERVIEW OF THE WEEK

This week I talked with Katie Martell, a self-described “unapologetic marketing truth teller.” A whip-smart B2B content marketing strategist, Katie was the executive director of Boston Content, a community of content practitioners, and the chief marketing officer and co-founder of Cintell, a Boston-based B2B content marketing provider. A writer, speaker, and emcee, she hosts the live social-platform-based Exceptional Truths https://www.katie-martell.com/exceptional-truths

Learn more from Katie:

Follow her on LinkedIn: https://www.linkedin.com/in/katiemartell/

Visit her website: https://www.katie-martell.com/

OUR CONTENT MARKETING IDEA OF THE WEEK

Content Management and Strategy: A Disruptive Change We Need [New Research]

https://contentmarketinginstitute.com/2020/05/content-strategy-research/

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/sitecore_weekly_wrap_2

In this week’s episode, Content Marketing Institute’s Robert Rose is thinking about how we can’t save time (so we should be careful how we spend it). He offers a fresh take on an article that claims the pandemic has created the biggest opportunity for publishing in 75 years. Jessica Hodkinson joins to talk about the changes the COVID-19 crisis is bringing about in content marketing and strategy and the differences in approach between B2B and B2C companies. Finally, Robert points to an article that asks whether we’re spending time on the right – or the wrong – things. And that’s a wrap for the week ending May 22, 2020.

NEWS ITEM of the Week

 “The biggest opportunity … for our industry in 75 years”: Publishers aren’t taking the pandemic lying down

https://whatsnewinpublishing.com/the-biggest-opportunity-for-our-industry-in-75-years-publishers-arent-taking-the-pandemic-lying-down/

INTERVIEW of the week

 Jessica Hodkinson

The guest this week is Jessica Hodkinson, a content strategist, writer, editor, and public relations professional who has worked with clients big and small, including Lenovo, Salesforce, LinkedIn, Robert Half, and others around the globe.

Learn more about and from Jessica:

Connect with her on LinkedIn: https://www.linkedin.com/in/jessica-hodkinson-82173511/

Follow her on Twitter: https://twitter.com/jesshods

Visit her website: https://www.jessicahodkinson.com/

OUR CONTENT MARKETING IDEA of the WEEK

30 Ways to Waste Your Content Marketing Time

https://contentmarketinginstitute.com/2019/07/content-marketing-time/ 

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how to fatten up patience when it’s wearing thin, and points to a new study that says media buyers and brands have paused their ad spend. He continues his chat with Copyblogger founder Brian Clark, focusing this week on how to avoid turning empathy into an empty buzzword. And finally Robert points to a long-term playbook for content marketing success. And that’s a wrap for the week ending May 15.

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

NEWS ITEM OF THE WEEK

More Than a Third of Media Buyers and Brands Have Now Paused Their Ad Spend.

https://adage.com/article/digital/more-third-media-buyers-and-brands-have-now-paused-ad-spend-iab-report/2253381

Coronavirus Ad Spend Impact: Brands, Agencies & Other Buyers, April 2020

https://www.iab.com/wp-content/uploads/2020/04/IAB-COVID-19-Impact-on-Ad-Spend-Report-2_4.29.2020-FINAL.pdf

INTERVIEW OF THE WEEK

 Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. His first company failed, but every once since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Sign up for the Further newsletter: https://further.net/

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Do You Have a Playbook for Long-Term Success?

https://contentmarketinginstitute.com/cco-digital/systems-issue/collaboration-redefined/marketing-team-playbook/

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

SPONSOR

SiteCore

Organizations all over the world are being forced to reevaluate their business plans and marketing strategies. The luxury of being able to take a leisurely approach to a digital transformation is no longer an option.

Making human connections with customers in our suddenly digital-heavy world should be a top priority. And that means putting your digital transformation on the fast track.

Recognized by analysts as a leader in digital experience platforms, Sitecore can help you create memorable customer experiences that build brand trust and loyalty.

Learn more at http://cmi.media/weekly_wrap_sitecore

NEWS ITEM OF THE WEEK

The Financial Times is selling its subscription expertise

https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Sign up for the Further newsletter: https://further.net/

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Want More Creative Content Ideas? Break These 6 ‘Rules’

https://contentmarketinginstitute.com/2018/11/ideas-break-rules/