Clients from Content – Details, episodes &amp; analysis

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Offer Guarantees, Turn Free Content Into A Paid Product, and Revamp Your Sales

Episode 90

mercredi 4 septembre 2024 • Duration 33:25

Listen in on one of my private group coaching calls!

Proven strategies to get customers from your content: https://fortheinterested.com/subscribe-yt/

7 things you'll learn in this episode:

1. A reason NOT to offer a money back guarantee.

It's at the 1-minute mark.

2. Guarantees you can offer instead of a money back guarantee.

It's at the 4-minute mark.

3. How to figure out if not offering a money back guarantee is costing you customers.

It's at the 6-minute mark.

4. How to turn your free content into a paid product (and what to charge for it).

It's at the 9-minute mark.

5. Does EVERYTHING you offer need to be featured on your website?

It's at the 17-minute mark.

6. How big the price difference should be between multiple products you offer.

It's at the 22-minute mark.

7. How to rewrite your sales page to make it more clear.

It's at the 24-minute mark.

How To Scale Your Expert-Based Business (Without Doing Everything Yourself)

Episode 81

mercredi 1 mai 2024 • Duration 48:36

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.

Today’s guest is Ryan Deiss. Ryan is a serial entrepreneur, investor, and advisor. He started 17 companies and exited four. His portfolio of companies generated an excess of $200 million in revenue last year alone. But he's also an author, speaker, and creator, and he knows what it takes to scale from a one-person expert-based business into a scalable and even sellable enterprise.

How do you build an operating system for your business? Is it possible to scale a business based on your individual expertise? And how do you find the right people to hire or partner with?

You're about to find out.

Here are some of the most valuable moments in the conversation:

00:00 - Introduction

05:42 - How To Create A Business Process Map Using Post-It Notes

21:52 - Do You Want To Build A Business Beyond You?

28:40 - Personal Brand vs. Business Brand: Which Is Better?

36:15 - Who To Hire First

Show Notes

To Connect with Ryan Deiss:

Free Book “Get Scalable”: https://www.getscalable.com/free/

Twitter: https://twitter.com/ryandeiss

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Use A Book To Grow Your Business (Without Selling Many Copies)

Episode 80

mercredi 17 avril 2024 • Duration 45:31

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves.

What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)

17:37 - Give Away Your Book For Free (To These 8 People!)

35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority

Show Notes

To Connect with Andy Brown

Website: https://andybrown.coach/

Book: https://emotionaloverdraft.com/

Twitter: https://twitter.com/byandybrown

LinkedIn: https://www.linkedin.com/in/andybrownprofile/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Fix 4 Annoying Newsletter Problems

Episode 79

mercredi 3 avril 2024 • Duration 26:57

How to improve your newsletter by getting more out of your archives, shortening your sales sequence, making it easier to publish frequently, and more.

Show Notes

👉 Watch this episode on YouTube

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Get Your Community To Throw Their Money At You

Episode 78

mercredi 20 mars 2024 • Duration 43:54

Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica.

Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

14:31 - 5 Ways To Build Anticipation For Your Product

25:59 - How To Monetize A Free Community

36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)

Show Notes

To Connect with Melanie and Kathleen:

Website: https://divetheamericas.com/

Instagram: https://www.instagram.com/divetheamericas/

TikTok: https://www.tiktok.com/@divetheamericas

Facebook: https://www.facebook.com/DivetheAmericas/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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Tactics To Grow Your Coaching Business That No One Talks About

Episode 77

mercredi 6 mars 2024 • Duration 49:52

Today, my guest on the I Want To Know podcast is John Brewer. Jon assists high-performing individuals in transforming their success strategies, emphasizing the importance of well-being through his coaching venture, Authentically Led, and his newsletter, The High Performance Paradox.

You can find him on Twitter at @LeadAuthentic, where he shares insights related to performance, personal transformation, and his skill for selecting the ideal GIF. In addition to his coaching role, he's an executive in the mental health field, a practicing clinician, and an academic professor.

I pulled together my best tips for how to grow a coaching business and shared them in this episode - including how to get clients, use social media as a coach, and make sure you pick the right niche.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

07:04 - Hey Coaches! Avoid These 6 Social Media Mistakes

27:32 - 3 Clever Ways To Get Coaching Clients Without Spending A Dollar

36:57 - Should You Change Your Niche?

Show Notes

👉 Watch this episode on YouTube

How To Use A Newsletter To Get Clients: https://joshspector.com/newsletter-to-get-clients/

To Connect with John Brewer:

Website: https://johnbrewer.co/

Twitter: https://twitter.com/LeadAuthentic

The High Performance Paradox Newsletter: https://highperformanceparadox.info/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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Simple Ways To Use Email Automation (From The Expert Who Helped Justin Welsh Do So)

Episode 76

mercredi 21 février 2024 • Duration 45:45

This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions.

Email automation doesn't have to be complicated. In this episode, expert Brennan Dunn reveals simple ways you can use automation and segmentation to better serve your newsletter subscribers and drive more sales - including how he helped Justin Welsh do just that.

Brennan helps businesses better understand and individually sell to their audience at scale. He's the author of This is Personal. The founder of Right Message. He writes weekly at the Create & Sell newsletter and occasionally does a bit of consulting for partner clients, like Justin Welsh, Smart Passive Income, Dan Go, and others.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

03:58 - Steal This Welcome Email Sequence Template

09:19 - An Email Segmentation Expert Reveals His 3 Favorite Ways To Segment His List

16:45 - The Secret Sauce That Fuels Justin Welsh's Newsletter

Show Notes

To Connect with Brennan:

Right Message: https://rightmessage.com/

This Is Personal: https://thisispersonalbook.com/

Create & Sell Newsletter: https://createandsell.co/

Twitter: https://twitter.com/brennandunn

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Apply to be a guest on the show: https://joshspector.com/questions/

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How To Sell More, Charge More, and Inspire More

Episode 75

mercredi 7 février 2024 • Duration 46:56

Today, my guest on the I Want To Know podcast is James Ellis. James is obsessed with using employer branding to make hiring better for recruiters, hiring managers, and candidates. He's written three books on the subject, including Talent Chooses You, which has been referred to as the new Bible of the industry, The Change Agent newsletter, and is about to launch his third podcast, The Definition of Insanity.

Ever wonder how to get someone to pay $7,500 for your work instead of $75? Or maybe on the flip side, how to attract people to a movement and get them to take action that has nothing to do with actually buying something from you? Either way, what are the most underutilized channels and tactics content creators can use these days to accomplish your goals? You're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

03:40 - Selling Is Not Convincing (How To Avoid The Biggest Sales Mistake)

08:46 - You Can Make A $100,000 Sale With A Single Sentence

10:17 - 5 Keys To Selling High-Ticket Products

14:50 - The Only 10 Reasons Why Customers Don't Buy

29:19 - 5 Ways To Grow A Movement

35:12 - Content Creation Tips: The 6 Most Underutilized Tactics

Show Notes