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Explore every episode of the podcast Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Dive into the complete episode list for Click Tease: Weekly Digest of Branding, Marketing & Content that Converts. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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MORE ISN’T MORE — Pringles Rebrand, Cracker Barrel Bots, Instant Pot Collapse (Ep. 018)30 Oct 202500:53:19

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 What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.

What You’ll Learn:

  • Why “more” customers, followers, or products might be killing your brand faster than you think
  • The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
  • How grassroots marketing and in-person connection are outperforming viral posts and influencer deals

Timestamps:

 00:00 – Introduction
 02:30 – Halloween banter & book-to-brand storytelling lessons
 09:00 – Subscriber story: how in-person events still outsell Amazon
 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z
 16:00 – Borrowing big-brand tactics for small business wins
 23:00 – Cracker Barrel backlash: when bots shape public opinion
 31:00 – The influencer bubble is bursting — here’s what’s next
 41:00 – Instant Pot’s $500M fall: growth gone wrong
 47:00 – “More” isn’t more — the profit leaks killing your business

References & Resources:

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

OUTAGES & OPPORTUNITIES: AWS Crash, Count Chocula Marketing, Coke Zero Strategy (Ep. 017)23 Oct 202500:37:29

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✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/


 When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.

What You’ll Learn:

  • How to turn tech outages and customer frustration into trust-building moments
  • The secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMO
  • The “Coke Zero” framework for refreshing your offers without burning down your business

Timestamps:
 00:00 - Introduction

04:00 – AWS outage chaos and what it exposed about online business dependency
 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy)
 13:00 – Building loyalty through human-to-human connection
 15:00 – Count Chocula & the power of seasonal scarcity marketing
 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling
 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation
 35:00 – Pivot permission: why it’s okay to change your offer (strategically)

References & Resources:

  • Amazon Web Services (AWS)
  • General Mills — Count Chocula, BooBerry, Frankenberry cereals
  • Coca-Cola Zero Sugar

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

TREND TAKERS: LinkedIn Shifts, TikTok Slip-ups, Viral brand plays (Ep. 008)21 Aug 202500:41:24

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✅ Subscribe to our companion Substack:
 Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/


What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.

What You’ll Learn:

  • What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)

  • What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants

  • What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out

Timestamps:
 03:15 – Why LinkedIn is the last untapped growth channel
 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
 17:00 – Alex Hormozi’s world record book launch strategy
 20:50 – Behind the scenes of Taco Bell’s social team
 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
 33:15 – Listening to your audience: from PopFlex to startup pivots
 36:00 – Banana bread TikTok & how to ride trends without bandwagoning

Meet our Guest Co-Host

Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.

Connect with Alexis here 👇

https://www.Instagram.com/alexiscarrportfolio 

https://www.linkedin.com/in/alexis-carr-b14796a8

References & Resources:

  • Sweet Loren’s (TikTok story)
  • Alex Hormozi – 100M Leads book launch
  • Cassie Ho / Blogilates / PopFlex
  • Dana Castillo (LinkedIn)
  • Taylor Swift Reputation re-record buzz

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

How to Legally Protect Your Business & the Legalities of Content Creation with Olivia17 Jan 202400:54:13

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Contracts and insurance aren't just tedious paperwork; they're the armor that protects your business. Our guest expert Olivia Casellini spotlights the absolute must-haves in agreements and the protective net understanding how to protect your intellectual property, especially as you navigate the digital marketplace. 

 

Personal stories of contract mishaps serve as cautionary tales, underscoring the importance of legal preparedness, and the conversation takes a turn to discuss the pitfalls within the coaching industry. Here we dissect the importance of honesty in marketing, avoiding the traps of scammers, and stand by the mantra of transparency as the foundation of a reputable business so you hopefully avoid copyright infringement in the Wild West of content creation.

 

**This podcast is for information only and shouldn't be taken as legal advice. We suggest you verify anything you hear on this platform with your own legal counsel.**

 

Find Us Online

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

 

Join here: www.facebook.com/groups/herfirstcollective/

 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

06:49 - Long-Term Thinking in Business

11:42 - Importance of Contracts, Professional Advice

16:56 - FTC and Fraudulent Claims by Coach

21:19 - Score Increase Guarantees Without Legal Support

26:45 - Understanding Legal Considerations for Content Creation

29:57 - Avoiding Plagiarism and Copyright Infringement

36:33 - Navigating Intellectual Property and AI Use

40:08 - Protecting and Monitoring Online Content

42:57 - Dealing W

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

The Reality Behind the Hype: Joline Atkins Exposes the Predatory Nature of MLMs10 Jan 202401:00:05

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Our special guest Joline Atkins doesn't hold back in revealing the layered complexities of health and fitness MLMs along with the ethical concerns they raise. From the misleading marketing tactics to the pressure of recruitment over product sales, she lays bare the harsh truths of an industry where not all that glitters is gold. This episode peels back the curtain on the psychological and financial implications of MLMs, offering a balanced narrative that equips you with the knowledge to steer clear of predatory practices. Discover how Joline’s evolution from an aspiring entrepreneur to an informed critic of MLMs reflects a broader journey towards authenticity and ethical business conduct.

 

Find Us Online

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

 

Join here: www.facebook.com/groups/herfirstcollective/

 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

02:23 - Lifelong Learning and Adapting Importance

05:29 - Understanding MLMs and Networking Strategies

13:14 - Challenges and Changes in MLM Experience

23:02 - Recognizing Ethical Business Practices

26:22 - The Challenge of Researching Valid Information

29:44 - Comparing MLMs to Other Business Structures

34:21 - The Expensive Start-Up Costs of MLMs

37:44 - Taking Responsibility for Success or Failure

46:19 - Alternatives to MLM for Multiple Streams

53:11 - Identifying Problems and Finding Solutions

 

References & Resources:

Find Joline on Instagram

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Designing Magnetic Communities: The Strategy of Groups, Gatherings & Audience-Building03 Jan 202400:37:19

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Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

 

Join here: www.facebook.com/groups/herfirstcollective/

 

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

 

Episode Summary

Listen in as we explore the transformative power of intentional community building.

 

We're taking a page from Priya Parker's book, The Art of Gathering, to share how we, as coaches, creators, and business owners, can more thoughtfully unite people. From Facebook groups to one-on-one clients to summits or larger online communities, it's crucial to cultivate a space that's not just about bringing people together but also about fostering meaningful connections.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

03:29 - Funny Backyard Barbecue Fundraiser Mishap

09:51 - Creating Transformative Spaces for Targeted Audiences

15:53 - Navigating Inclusivity and Exclusivity in Gatherings

18:48 - Creating a Brand and Community Space

23:25 - Uniqueness and Success in Online Communities

27:45 - Running Engaging and Effective Corporate Meetings

32:05 - Mindful Customer Experience and Business Ethics

 

References & Resources:

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Set Goals for 2024: Envision, Plan, Achieve for a Successful New Year in Business27 Dec 202300:32:40

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Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

 

Join here: www.facebook.com/groups/herfirstcollective/

 

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

 

Episode Info

 

Let's set some goals for a successful 2024 New Year ahead!

 

Have you ever caught yourself daydreaming about the person you want to become in the new year? 

 

That's exactly where we begin our latest episode, as we guide you through a visualization journey to transform those daydreams into a vivid, tangible reality.

 

Together, we'll craft 'I am' statements that will serve as the bedrock of your identity and aspirations, tapping into the power of the present to shape a future that resonates with your deepest desires. And then we’ll also dive into the practical, tangible steps you can take throughout your year to get you there!

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com 

 

Time Stamps:

04:23 - Reflection and Setting Intentions

11:45 - The Importance of Planning for Success

15:49 - Writing and Executing Action Plans

19:24 - The Power of Focus

23:35 - Creating an Action Plan for Goals

30:52 - Setting Goals and Intentions for 2024

 

References & Resources:

Build a Successful Online Business Using Kajabi

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Reflect on 2023 End of Year: Trials, Triumphs, and Transformations 20 Dec 202300:45:17

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As 2023 comes to a close, join us, your hosts, on an introspective journey of reflection. Let's sift through our past year's milestones, achievements, and challenges. Through a guided process of self-assessment, we'll identify our areas of growth and where there’s room for improvement. By doing so, we'll empower ourselves to recalibrate, realign, and ensure we're on the right path towards our goals in the New Year ahead.

 

Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

 

Join here: www.facebook.com/groups/herfirstcollective/

 

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

05:08 - Reflections on a Chaotic 2023

12:50 - Successful Launch and Personal Growth Milestone

19:20 - Putting Others First Through Service

24:54 - Power of Choices in Creating Future

30:28 - Prioritizing Others' Needs Over Business Growth

 

References & Resources:

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur

Power Moves Plan to Uplevel Your Business Success

Daily Productivity Habits for Digital Creators

 

Episode Keywords:

Reflection, Growth, Milestone

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Challenging the Pursuit of Perfection: Quality or Quantity as a Creator?13 Dec 202300:48:24

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Is perfection the ultimate goal, or is it a stumbling block to progress? We've all been there — obsessing over every detail, aiming for perfection, only to be left stuck in the same place. Well, guess what? This episode is all about making a case for quantity over quality. Inspired by James Clear's "Atomic Habits," we share an interesting experiment with photography students that might just flip your perspective on quality and quantity.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

04:11 - Perfectionism vs. Quality in Marketing

08:02 - Taking Action and Iterating Importance

12:09 - Posting Social Media Content Is Important

16:30 - Success Through Iteration and Improvement

19:56 - Start Early, Practice Often

23:57 - Setting Standards for Video Production Quality

29:43 - Setting & Patience in Business Goals

34:16 - Intimate Connections for Online Success

40:33 - Importance of Empowering Marketing Messaging

46:35 - Overcoming Perfectionism and Taking Action

 

References & Resources:

James Clear Atomic Habits Excerpt

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur

Power Moves Plan to Uplevel Your Business Success

Daily Productivity Habits for Digital Creators

 

Episode Keywords:

Quality, Quantity, James Clear, Atomic Habits, Photography, Perfection, Progress, Procrastination, Improvement, Practice, Iteration, Minimum Viable Products, Feedback, Natural Talent, Consistent Effort, Taylor Swift, Michael Jordan, Goals, Process, Outcome, Social Media, Influencers, Authenticity, AI Content Creation, Brand Positioning, Trust, Posting Standards, Strategies, Clients, Engagement, Community, Prioritization

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

The Power of Adaptability & an Agile Pivot in Business with MENSE Founder06 Dec 202300:55:10

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Step into an empowering conversation featuring Founder and CEO of Mense. McCall Brinskele, a dynamic entrepreneur and professor at Cal Poly State University in San Luis Obispo, CA.

 

As a female founder breaking barriers in a male-dominated culture, McCall shares her inspirational journey of leveraging her unique strengths in entrepreneurship. Listen in on her insights on customer feedback, adaptability, and the difference between being an inventor and an entrepreneur having had to make a pivot in the early stages of her startup.

 

We cover the often overlooked aspects of entrepreneurship, from handling burnout to the importance of mentorship, disruption, and co-founder alignment. Don’t miss McCall's brave journey and the valuable wisdom she imparts. Tune in now for a must-listen episode that will inspire anyone in the entrepreneurship space.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

01:59 - The Path From Passion to Entrepreneurship

04:38 - Embracing Growth and Individuality in Entrepreneurship

16:51 - Starting a Business

23:13 - Business and Authenticity Importance

29:17 - Importance of Mentors in Entrepreneurship

33:19 - Embracing the Journey to Success

35:57 - Disrupt Yourself as an Entrepreneur

40:50 - Ensuring Vision Alignment in Co-Founders

50:05 - Global Impact and Entrepreneurial Mission

52:58 - Embracing Confidence in Business and Life

 

References & Resources:

Connect with McCall at mccall@menseclub.com

 

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur

Power Moves Plan to Uplevel Your Business Success

Daily Productivity Habits for Digital Creators

 

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Your Personal Roadmap to Success: Exploring Human Design in Entrepreneurship29 Nov 202301:11:52

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Longing for change but feeling trapped by societal norms or expectations? Maybe you need to better understand your human design. On this episode featuring Heather Vickery, a transformational success coach, she shares her journey from corporate event planning to entrepreneurship, highlighting the importance of self-understanding in building a successful business.

 

Discover the intriguing world of human design, a fusion of ancient philosophies and modern concepts that Heather explores. Learn how it promotes self-acceptance, personal growth, and overall well-being.

 

Our conversation underscores the significance of intuition and emotional authority in decision-making. We stress the importance of aligning projects with your true self for success and caution against burnout by saying yes to incompatible pursuits. Heather also does a short reading of Michelle and Joanna’s charts.

 

Ready to redefine success, create your rules, and understand yourself deeply? Join us on this enlightening journey with Heather Vickery on the Her First podcast.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

About Heather

Heather Vickery, an award-winning business owner and global leader with over 20 years as an entrepreneur, is an achiever of unrealistic dreams. Heather’s work centers around helping you belong to yourself first - she’s not here to tell you what to do or how to do it, she’s here to help you find the answers inside of yourself. When you create a foundation of worthiness, courage, and confidence from inside it shifts the way you show up in the world and supports you in pursuing your passions and having a life you love. A celebrated public speaker, Heather inspires audiences and provides attendees with the tools they need to live bold and successful lives on their own terms. Heather is a mom of four (all girls!) who left a decade-long marriage and came out (yes, of the closet) personally and professionally. She’s also a Broadway producer and the author of the best-selling books, F*CK FEARLESS: Making The Brave Leap, Gratitude Journal: Shift Your Focus, and Grow Grateful: A Gratitude Journal for Kids and Families. Heather is also the co-host and executive producer of Was It Chance? The podcast about embracing opportunity and taking intentional risks for your creative life.

 

Time Stamps:

02:29 - Factors for Success as an Entrepreneur

08:25 - Uncovering Self-Worth and Embracing Personal Growth

14:22 - Gender Norms and Career Choices

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Challenging Leadership: A Deep Dive into Visionary & Integrator Dynamics EOS Part Two22 Nov 202301:04:07

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Following our initial discussion Part One of the traditional roles in the EOS Model of Visionary and Integrator, we are chatting today about some of the things we think could be changed about this model. 

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

01:13 - Understanding Human Design for Business Success

06:11 - Roles and Strengths in Business Ownership

10:18 - Understanding Roles and Maximizing Abilities

13:19 - The Limitations of Visionary CEOs

20:22 - Accountability Chart and Decision Making Roles

27:42 - CEO Pay Disparity and Structural Inequality

31:39 - Embracing Authenticity in Business Roles

36:33 - Exploring Different Styles of Leadership

39:11 - Breaking the Mold

53:35 - Leadership and Self-Reflection in Problem-Solving

 

References & Resources:

Her First: EOS Part One Episode

How to Win Friends & Influence People by Dale Carnegie

Highest Paid CEO Salaries

Glassdoor COO Salaries

Work Traits

James Wedmore

Her First: Core Values Episode

 

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur: Preventing Burnout for the Digital Entrepreneur

Power Moves Plan to Uplevel Your Busines

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Mastering the Art of Voice and Self-Expression with Cate Scott Campbell15 Nov 202301:04:31

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Imagine having the ability to define your unique voice, pivot careers, enhance your messaging, and communicate with grace and joy. With our guest, Cate Scott Campbell, the founder of Ecstatic Voice, we journey into the art of effective and powerful communication, revealing its pivotal role in shaping our lives and businesses. An expert in the field, Cate provides us with insightful guidance on how to present ourselves online, understand our value, and create a lasting impression in the digital landscape so you can craft a brand vibe authentic to you reflecting back the value you offer in your work.

 

What if you could take your life experiences, the things that have shaped you, and use them to create your unique communication style? We delve deep into how this is possible, and how our supposed flaws – the things that are often criticized – can be our superpowers. We discuss the challenges and advantages of being a multi-passionate entrepreneur and how to leverage our generalist nature effectively.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 Time Stamps:

01:25 - Ecstatic Voice

09:15 - Leading Bold Conversations About Unique Voice

16:00 - Effective Communication and Self-Confidence in Branding

22:33 - Exploring and Developing Personal Voice

32:12 - Discovering Your Superpower Through Criticisms

36:57 - Empowering Women in Business

39:58 - Women's Voices

48:37 - Brand Voice and Overcoming Advice Paralysis

52:31 - Write a Love Letter to Yourself

57:41 - Integrating Gender Approaches in Business

 

References & Resources:

Cate’s Website

Ecstatic Voice

The Ecstatic Review

Ecstatic Voice on Instagram

 

Making Yourself Small Episode

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LAUNCH GENIUS: Taylor Swift, Marketing Blueprints, Referrals (Ep. 007)14 Aug 202500:50:55

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Spark curiosity with the juiciest takeaway, drama, or trend
Taylor Swift just sold out an album you can’t see, hear, or fully know about yet—and it’s a masterclass in hype every personal brand can steal.

What You’ll Learn:

  • How to borrow “surprise and delight” tactics from pop stars to keep your audience hooked
  • Why referrals and word of mouth might be your most underused revenue stream
  • The mindset shift that frees you from doing everything in your business

Timestamps:

00:00 - Introduction
03:58 – Bootstrapping vs. big-budget business growth
06:41 – The real cost of running digital vs. physical businesses
17:02 – Taylor Swift’s mystery album drop and genius drip-feed marketing
30:59 – Turning declining sales into demand with creative repositioning
38:00 – Why only 7% of word-of-mouth happens on social (and how to leverage the rest)
44:00 – 10x thinking: leveraging bigger opportunities for exponential growth

References & Resources:

  • Taylor Swift
  • Travis Kelce / New Heights Podcast
  • Contagious by Jonah Berger
  • 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy
  • StrengthsFinder
  • Olivia Rodrigo
  • Sabrina Carpenter

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Company Leadership: Are you a Visionary or an Integrator? EOS Part One08 Nov 202301:07:34

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Are you feeling overwhelmed by your business and need a fresh strategy? Well, you might not be working in your natural strengths as an entrepreneur! In this episode we dive into the EOS Worldwide business model created by Gino Wickman, as we unpack its two main functions of Visionary versus Integrator.

 

As solopreneurs, we understand the essential value of outsourcing tasks outside our area of expertise or interest. It's a strategy we've employed ourselves, and we'll share with you just why recognizing the role you play most successfully is so critical in ensuring your business thrives. Finding the balance of and understanding the contrasting dynamics between visionaries and integrators can help you better step into your genius zone.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

02:47 - Entrepreneurial Operating Systems and Roles

12:34 - The Challenges of Visionaries

19:44 - Culture's Importance and Finding Support

23:57 - Importance of Respect in Visionary-Integrator Pairings

29:52 - Leveraging Strengths for Success

36:43 - Visionaries and Integrators

38:49 - Building Relationships

51:07 - Conflict Resolution and Accountability

58:53 - Managing Accountability and Getting Things Done

1:04:20 - Visionary and Integrator Roles Understood

 

References & Resources:

EOS Worldwide & Business Model

EOS Worldwide Free EOS Rocketfuel Crystallizer Visionary/Integrator Quiz

The Big Leap by Gay Hendricks

15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, & Kaley Klemp

 

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Digital Entrepreneur

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Founder of Hooha, Liz Clancy on Periods, Reproductive Rights, and Comedy for Mental Health01 Nov 202300:55:27

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*Please be advised that we do touch on topics that may be triggering for some, so read the show notes to make sure you feel safe listening to today’s episode.*

Tired of feeling like we should be embarrassed about our monthly cycle or the way we’re impacted by reproductive health as women in the workplace? Get ready to be fired up as we interview guest Liz Clancy, the brave and dynamic founder of Hooha, who is on a mission to make period care more accessible. Liz shares her candid journey where she has leveraged humor as a potent tool to spotlight significant issues, including reproductive rights.

Liz is not just a pioneer in period care, but also a beacon of resilience. She shares her deeply personal experience with abortion, delving into the ensuing shame and how she transformed that pain into the passion driving Hooha.

Our conversation with Liz does more than just inform – it inspires. It showcases how Liz’s authenticity shapes Hooha's brand, from its purpose to its values. She underlines the power of open dialogues about experiences and advocates for empowerment through conversation in navigating the pressure we face as women.

***

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

***

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Time Stamps:

01:06 - Hooha

05:41 - Bringing Awareness to Outdated Period Products

09:44 - Perception and Challenges of Side Hustles

18:39 - Roe v Wade

24:14 - Roe v Wade's Impact and Taking Action

30:43 - Discovering Menstruation Without Sex Education

38:31 - The Power of Comedy and Connection

45:17 - Finding Your Passion in Creating

53:29 - Importance of Sharing Experiences

 

References & Resources:

Hooha, Main Website

GoFundMe Campaign for Hooha

Liz’s Stand Up Hooha-ha!

Hooha on Instagram

Liz on Instagram

Faster Faster, Liz’s Fashion Photography Agency

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Stop Making Yourself Small: How to Live Loudly Online with Confidence & Authenticity25 Oct 202301:03:09

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Ever felt like shrinking yourself down to fit into someone else's expectations?

 

Or maybe you’ve found yourself changing your tone of voice or behavioral patterns to accommodate societal norms?

 

Let's talk about it.

 

Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

We're unpacking our urge to 'make ourselves small' and exploring the theme of gender bias in communication. You’ve been there - excessively apologizing, avoiding disagreements, downplaying achievements, and seeking others' approval.

 

It's time we examine how these habits might be hampering our personal and professional growth. Get ready to gain insights into how being your authentic self can enrich your relationships, and carve out better opportunities. Although not experts, we offer some practical, empowering strategies for self-improvement. 

 

From embracing failure to building a supportive network, we share our top tips to boost your confidence and self-efficacy. Our hope is that this conversation will inspire you to start your journey towards greater authenticity and confidence, and ultimately, to transform your life positively. So, are you ready to show up more loudly and present in your own life?

 

Time Stamps:

05:50 - The Impacts of Being "Too Much"

13:38 - Language Impact on Sales Communication

20:28 - The Power of Apology in Communication

25:10 - Overcoming the Need for Approval

34:09 - The Importance of Authenticity in Business

39:29 - Confidence and Specialization in Career Choices

44:12 - Owning Your Expertise and Confidence

48:57 - Book Affirmation and YouTube Strategy

54:15 - Celebrating and Acknowledging Your Achievements 

59:27 - Impact of Opportunities and Relationship Building

 

References & Resources:

Yellow.co Company

Yellow.co Conference

ALOK, Gender Non-Binary Author, Poet, Comedian, and Public Speaker

Ariel

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How to Transition from a Corporate 9 to 5 to Full-Time Entrepreneurship18 Oct 202301:16:46

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

If you've ever thought about quitting your corporate job for entrepreneurship, this episode is for you. Join us as we embark on a discussion with co-host Joanna, a successful businesswoman who recently transitioned from her nine-to-five job to chase her entrepreneurial dreams. Joanna opens up about her compelling transition, exploring the realities of startups, the myth of job security, and the importance of strategic planning to ensure the basic needs are met.

Joanna discusses her successful course creation agency, Millennial Marketer, built from scratch with her partner, Brandon. She reveals how they strategically defined a business model, created packages, and hired the right people. Listen in as she shares the importance of focusing on one core model until it reaches a successful level before moving on to the next project.

Discover insights on financial planning, diversifying income streams, and why running your business is an investment in yourself.

 

Time Stamps:

00:57 - Success in Entrepreneurship and Corporate World

04:57 - The Journey of Becoming an Entrepreneur

11:41 - Importance of Business Foundations for Entrepreneurs

23:55 - Starting a Side Business Benefits

35:58 - Business Ownership

57:30 - Determining Monthly Financial Needs

01:52 - Strategic Financial Planning for Online Businesses

06:20 - The Cost of Entrepreneurship

09:38 - Investing for High Business Returns

13:07 - Prioritizing Yourself for Success 

 

References & Resources:

The Bank of America Institute for Women's Entrepreneurship at Cornell

Why Most Funnels Don’t Work by Brendon Burchard

About Spanx & Founder Sara Blakely

EOS Worldwide

Gallup Strengths Finder

Rich Dad, Poor Dad by Robert Kiyosaki

 

Build a Successf

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🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
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When You Don’t Believe In Yourself: How to Leverage the Power of Self-Worth11 Oct 202300:58:26

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

 

Work with Michelle

Work with Joanna: Email  joanna@millennialmktr.com

 

In this episode we explore the bumpy journey that is self-discovery and personal growth as it intertwines with online business. If you don’t believe in yourself just yet, don’t worry - you’re about to.

 

Joanna & Michelle explore the nuances of self-worth as it relates to your life decisions, business practices, and judgment of success. We talk about financial struggles, setting boundaries, and prioritizing personal goals along with some practical strategies.

 

We cover the importance of scheduling and creating quality content, embracing the natural cycles of life, and valuing our time as a vital asset. You'll get a glimpse into our own personal struggles with feelings of worthiness and the common tendency among women to undervalue themselves due to doubt or insecurity. It’s time to take charge of your identity and own your value.

 

Time Stamps:

04:23 - Open Storefront, Launch E-Commerce Business

08:09 - Challenges in Hiring for Operational Roles

14:25 - Putting Yourself First

22:54 - Valuing and Prioritizing Your Time

26:33 - Effectively Managing Time for Business Success

31:54 - Maximizing Productivity in Content Creation

37:29 - Understanding Women's Energy Cycles

44:07 - Strategic Time Management for Business Success

49:26 - The Impact of Self-Worth on Relationships

55:37 - Scheduling Meetings for Better Time Management

 

References & Resources:

Blink by Malcolm Gladwell

To Be Honest Bev Co. (Michelle’s New Product Business)

Codie Sanchez Video on Routine

24/6 Book by Tiffany Shlain

Elyse Myers Mistake in Lyrics

Build a Successful Online Business Using Kajabi

Free Guides:

Preventing Burnout for the Digital Entrepreneur

Power Moves Plan to Uplevel Your Business Success

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📩 Michelle: hello@michellepualani.com
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📅 10-Day Course Creation Challenge (Joanna)
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Overcoming Comparison Syndrome in Your Online Business: Strategies to Stop Comparing Your Success to the Highlight Reel of Others04 Oct 202300:56:02

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

Ever been caught in the relentless feeling of comparison, continually measuring your worth and success against others? It's a common pitfall for women, especially in the online business or corporate.

 

In this episode we’ll discuss the roots of comparison, the impact it has on your mental health and reasons your childhood likely have a lot to do with how you compare yourself to others currently.

 

In a world heavily influenced by social media, it's all too easy to find yourself chasing the 'highlight reel' instead of appreciating reality for you or others. We're here to help you navigate through these societal pressures, offering tangible strategies to protect yourself from criticism and establish personal benchmarks of success.

 

We invite you into a conversation about how to authentically show up in your online presence, ensuring you stay true to your brand and values. So, join us as we equip you with the strategies to rise above comparison syndrome and confidently build a successful business while maintaining a balanced lifestyle.

 

Time Stamps:

01:35 - Understanding Comparison Syndrome in Business 

05:35 - The Importance of Understanding Childhood Experiences 

18:47 - Social Media and Self-Comparison

30:26 - Social Influences on Personal Development 

36:07 - Navigating Feedback and Advice

50:10 - Impact of Comparison Syndrome on Decision-Making

 

References & Resources:

Body Shaming TikTok 2000s @chelseabarbara0: https://www.tiktok.com/@chelseabarbara0/video/7266233744049130794?is_from_webapp=1&sender_device=pc&web_id=7239027547879474734

Early 2000s Britney Spears Fat Shaming: https://www.tiktok.com/discover/early-2000s-britney-spears-fat-shaming

Meghan Trainor Video w/ Elyse Myers: https://www.mymix1065.com/meghan-trainor-drops-a-new-music-video-with-her-friends/

Build a Successful Online Business Using Kajabi

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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Why We Let Men Do Bad Things: A Discussion on Gender Bias in the Workplace and Beyond27 Sep 202300:51:56

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

In this episode of Her First, Joanna & Michelle dive deep into why men tend to get away with more than women in their actions, words or work and how to start changing it in your life.

 

Think you know everything about gender bias? Think again.

 

Join us as we delve into the intricate world of gender bias. Co-host Joanna, a seasoned corporate leader and marketer, gently unravels the subtle but impactful gender biases that silently seep into our lives. These biases have personal and professional ramifications and often take root in childhood. Explore how women can be criticized for displaying the same leadership qualities that earn men accolades.

 

However, we want to ensure this content is approachable. Before we proceed, we'd like to issue a trigger warning: our discussion touches on sensitive topics, including gender violence and victim-blaming in sexual assault cases. Please be aware of this as we delve into our conversation.

 

Together, we'll explore strategies for change and challenge prevailing norms. We emphasize the importance of recognizing our biases, understanding their origins, and taking active steps to address them. Our guiding principle is the power of awareness, self-reflection, and meaningful action in freeing ourselves from the clutches of gender bias.

 

Prepare to reevaluate your preconceptions and refine your perspective on gender dynamics in society. Tune in, subscribe, and be part of this important dialogue.

 

Time Stamps:

00:36 - Gender Bias in Performance Reviews

03:29 - Addressing Workplace Gender Bias

08:26 - Gender Bias in Performance Reviews

10:30 - Lessons From Childhood

20:44 - Women Sharing Stories of Injustice

24:42 - Gender Roles and Violence 

32:59 - Navigating Gender Equity and Masculinity Struggles 

42:21 - Gender Inequality in Hollywood Interviews 

46:23 - Impact of Violence and Education on Women

50:44 - Social Media's Impact on Gender Norms

 

References & Resources:

Joanna’s TikTok Video

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📱 Social: @themichellepualani | @joanna_atwork
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Harnessing the Power of Core Values in Business and Community Building (The Her First Way)20 Sep 202300:24:29

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

In this episode of Her First, Joanna & Michelle dive deep into the Core Values of Her First, podcast and community, to demonstrate the importance of having Core Values in your business along with sharing each of ours individually with an in-depth look at why we’ve chosen them.

 

Have you ever wondered why some businesses and organizations stand head and shoulders above the rest? It starts with their core values. Join Joanna and Michelle as we explore the vital role these principles play in differentiating a company in an overcrowded market, steering strategic decisions, and ultimately, fostering a sense of belonging in a community that challenges and nurtures growth. We also share our motivation behind formulating core values for our podcast and provide a sneak peek into what our growing community has in store for you.

 

Now, let's talk about something that often goes unnoticed - inclusivity, permission, and empowerment. We believe in cultivating a space that not just acknowledges, but celebrates everyone's unique circumstances and identities. Joanna and Michelle dissect the damaging effects comparisons and judgments can have on individual aspirations, and stress the importance of mutual empowerment. We delve into how finding personal fulfillment and empowerment can diminish envy and judgment of others. So come along, let's embark on this journey of self-discovery and growth together.

 

Time Stamps:

00:39 Michelle Defines What are Core Values?

02:41 Joanna Explains Why We Are Creating & Sharing Core Values

04:57 Core Value One: Thought-Provoking

07:31 Core Value Two: Unconventional

10:59 Core Value Three: Freedom

13:31 Core Value Four: Inclusive

16:20 Core Value Five: Empowering

21:24 Embracing Core Values Personally & Professionally

22:28 We Have the Self-Efficacy as Business Owners to Choose

 

References & Resources:

FREE Digital Goal-Getters Playbook: https://michellepualani.com/goal-setting-worksheet

30-Day FREE Trial of Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/eubpx7mx

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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From Psychotherapy to Online Business: Achieving Work-Life Balance with Dr. Diane Gehart13 Sep 202300:50:19

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

In this episode of Her First, Joanna & Michelle dive deep into how to achieve work-life balance in a sustainable way with guest, best-selling author, and award-winning educator Dr. Diane Gehart.

 

What if you could turn your expertise into a thriving online business while juggling a full-time job, parenthood, and authorship? Our guest today, Diane Gehart, renowned psychotherapist, author, and professor, has done just that! Diane joins us, bringing a wealth of knowledge and personal experience, to reveal her journey of building a successful online business amidst life's many responsibilities.

 

Diane shares how she swiftly transitioned her family therapy graduate program to an online format during the pandemic, a move that came with its unique challenges and opportunities. She talks about the exhilarating experience of her first sale and the strategies she employs for launching both live and evergreen courses.

 

In the midst of all her roles, Diane has maintained a balance between her full-time job, authorship, and parenting. She gives us a fascinating glimpse into how she manages this with her five pillars of wellness. Diane also opens up about the deep motivations behind her success, her journey to find internal validation and purpose. Tune in for an episode saturated with real-life experiences, insightful revelations, and actionable advice that could transform your business journey.

 

Time Stamps:

00:51 - Meeting Diane at Kajabi Hero Live

04:39 - Perceptions of Work-Life Balance

13:03 - Launching Online Courses With Mailing Lists

17:10 - Developing a Multi-Stage Course Ecosystem

22:42 - Confidence and Efficiency in Pursuing Goals

26:51 - Take Action, Avoid Perfectionism

32:19 - Starting Small With Online Offerings

37:02 - Balancing Work, Family, Education During Pandemic

49:13 - Finding Your Internal Compass

 

References & Resources:

Learn More About Diane: https://www.therapythatworksinstitute.com/

Subscribe to Diane’s YouTube: https://www.youtube.com/c/DianeRGehartPhD

30-Day FREE Trial to Kajabi: https://app.kajabi.com/r/Qw4k6EFu/t/pxemqfbh

 

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
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How to Handle Burnout as a Creator: Practicing Self-Care as a Digital Business Owner06 Sep 202300:49:01

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Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

In this episode of Her First, Joanna interviews Michelle about how you can handle burnout as a digital creator or online business owner. We want you to thrive in execution of your content by practicing simple self-care practices without shame or guilt.

 

Burnout in the online industry is real — it’s not just a 9-5 corporate problem. We discuss how you can redefine the concept of self-care and balance in your life while managing your digital success. Michelle shares her candid personal journey through the overwhelming world of burnout. You may relate to her experience of running a business solo, the pressure we put on ourselves, and the disconnection it can cause between what really matters.

 

You may discover that a self-care routine can be a band-aid solution for deeper issues. We’ll deconstruct the complexities of self-care, emphasizing how it can quickly transform into an unhealthy coping mechanism if not exercised mindfully. Learn the truth that taking care of yourself extends beyond the bubble baths and spa days, and delve into the often overlooked basics such as hydration and sleep.

 

Michelle shares why believing balance isn’t possible is actually the thing stopping you from experiencing it and how to create effective behavior change in your life. We're not just guides on this journey; we're fellow travelers, each finding our way through the chaos that can be life, sharing insights, and learning from each other. Together, let's redefine self-care and balance.

Time Stamps:

05:31 - The Concept of Burnout and Self-Identity

10:55 - The True Essence of Self-Care

17:30 - Business Balance

21:15 - The Impossibility of Balance

26:46 - Reorganizing for Work-Life Balance

31:29 - Starting Self-Care and Achieving Balance

36:37 - Achieving Balance Through Behavior Change

46:31 - Control Time and Mindset

 

References & Resources:

Creator Elyse Myers: https://www.instagram.com/elyse_myers/?hl=en 

FREE Guide Preventing Burnout for the Digital Entrepreneur: https://michellepualani.com/self-care-planner

30-Day FREE Trial to Kajabi: https://app.kajabi.com/r/2PrVLdwK/t/eubpx7mx

 

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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DIGITAL MARKETING SYSTEMS: Sydney Sweeney Controversy, Creative Campaign Backlash, and Different Business Models (Ep. 006)07 Aug 202500:50:23

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Brands are getting roasted, creators are getting hate, and still your business needs systems to survive the chaos. We break down the latest drama and how to stay consistent when the internet feels like it’s on fire.

What You’ll Learn:

  • Why inspiration is overrated (and what your content actually needs instead)
  • The real reason the Sydney Sweeney x American Eagle ad flopped — and what Abercrombie + Old Navy did right
  • A mindset shift that helps you handle hate, trolls, and online backlash without spiraling

Timestamps:
03:20 – Why your business problems are system problems
06:15 – Creatives vs. structure: can you thrive inside a system?
12:00 – Brand backlash: how Abercrombie + Old Navy clapped back at American Eagle
17:00 – Sydney Sweeney, Dunkin’ ads, and marketing's obsession with “good genes”
34:00 – When trolls attack: neutralizing hate online without losing your mind
45:00 – Final reminder: your business ≠ your worth

References & Resources:

  • Sydney Sweeney
  • American Eagle
  • Ralph Lauren Oak Bluffs ad

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
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Creating Authority in Your Brand: How Saying “Yes” is Killing Your Reputation30 Aug 202300:48:35

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review, subscribing and sharing with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

 

In this episode of Her First, Michelle interviews Joanna about how saying “yes” without clear KPIs attached to your work or performing non-promotable tasks is capping your growth potential.

 

We uncover how the counterintuitive notion that constantly saying 'yes' in your professional life can actually be detrimental to your reputation and career growth. Drawing on her own decade-long corporate journey in marketing, Joanna reveals the pitfalls of always agreeing to take on new tasks and the repercussions it can have on job security, career advancement, and mental health.

 

Joanna talks about the importance of recognizing and celebrating our achievements as working women, the need to avoid taking on tasks that don't contribute to our career growth, and the role of gender in these dynamics. She also offers valuable advice on how to put ourselves first, hone our skills, and stop sacrificing our success for others. This can apply to owning your own business as we discuss setting boundaries and asserting authority.

 

There are benefits of knowing when to say 'yes' or 'no' and how this can shape your personal brand, balance your responsibilities, and ultimately, propel you toward your goals.

Time Stamps:

05:05 - Job Security and Comparison Anxiety

08:17 - The Importance of Brand Differentiation

15:24 - Personal Branding and Setting Boundaries

29:28 - Career Transformation

37:30 - Balancing Tasks and Recognizing Hiring Needs

41:39 - Creating Awareness and Making Changes

 

30-Day FREE Trial to Kajabi: All-in-One Online Business Software

 

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Why Her First: Balancing Personal Fulfillment and Business Success23 Aug 202300:56:36

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Hang with Us on Social: @themichellepualani | @joanna_atwork

 

Support the Show: If you enjoyed this episode, please consider leaving us a review on your streaming platform and sharing it with your friends. Your support helps us continue creating valuable content!

 

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to joanna@millennialmktr.com.

 

In this episode, Joanna & Michelle dive deep into the story behind the Her First podcast and what it means to actually put yourself first. Are you ready to redefine what success means to you? Yes, we are talking about that elusive balance between a thriving business and a fulfilling personal life. Together, we explore the challenges we face as business owners striving to rethink the grind culture. We share our journey from grappling with self-sacrifice to embracing self-advancement and how we began to put ourselves first.

Owning your time and energy investments is a vital step towards success. It’s time to stop underselling yourself and take the driver's seat in your business. As leaders we must understand our strengths in order to plan, strategize, network, and create meaningful content.

You can expect to learn about setting boundaries, building your personal brand, and investing in yourself amidst the hustle. So tune in and join us on our journey of prioritizing ourselves in business and life.

 

Time Stamps:

02:22 - Creating a Multi-Dimensional Podcast Platform

07:05 - Stepping Into Ownership in Business

11:26 - Recognizing the Need for Personal Growth

16:30 - Strategic Steps Towards Personal Growth

23:01 - The Impact of Prioritizing Others

26:20 - Leveraging Strengths for Success

35:16 - Transformational Impact of Personal Branding

41:02 - Putting Others First as a Business Owner

44:25 - Starting a Podcast for Personal Growth

49:26 - Realizing Your Dream Life

 

References & Resources:

Ellen Yin & Cubicle to CEO: https://www.ellenyin.com/

Kajabi: 30 Day Free Trial

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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BRAND BACKLASH: Sydney Sweeney, American Eagle, Viral Ad Fallout (Ep. 005)31 Jul 202500:36:24

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When American Eagle dropped their Sydney Sweeney “good genes” campaign, the internet exploded… but not just because of her looks. We break down the backlash, what went wrong, and the deeper marketing lessons you need to take from it.

What You’ll Learn:

  • Why brand pivots go wrong — and how to do it without losing your audience
  • The neuromarketing strategy behind envy, attraction, and sales psychology in this ad (see Michelle TT video here with deeper breakdown)
  • What this campaign teaches us about aligning content with brand voice and cultural context

Timestamps:
 03:12 – What actually happened in the Sydney Sweeney x American Eagle ad
 06:45 – When “good genes” becomes bad PR
 10:22 – Messaging missteps: Where AE strayed from their brand
 16:10 – The power (and risk) of propaganda-style marketing
 22:40 – Strategic pivots vs. brand betrayal: How to shift without shocking
 29:55 – Should you respond to viral moments in your content?

References & Resources:

  • Sydney Sweeney
  • American Eagle
  • Calvin Klein (Jeremy Allen White ad)
  • Brooke Shields 1980s jeans campaign
  • Lola Tung (The Summer I Turned Pretty)
  • Coldplay kiss cam incident

Links to TT Videos with more information about the ad:

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📩 Michelle: hello@michellepualani.com
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SERIES STRATEGY: TikTok Hooks, K-Pop Star Power & Content that Converts (Ep. 004)24 Jul 202501:04:30

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Content series aren’t just a vibe — they’re a strategy. In this episode, we unpack why serialized content is outperforming static one-offs, how star quality trumps strategy when you're stuck in scroll-jail, and what K-Pop training camps and The Summer I Turned Pretty can teach you about building brand obsession.

If you’ve ever struggled with consistency, camera confidence, or content that actually drives sales — this one’s for you. Get clarity on what makes people follow, binge, and buy.

What You’ll Learn:

  • Why series-style content creates bingeable, buildable personal brands
  • How to magnetize an audience by leaning into “star quality” over perfection
  • What’s working in content right now (spoiler: it’s not more batching)
  • How Netflix shows and viral cafes are blueprinting the future of brand attention

Timestamps:
 05:12 – Social media shifted niche success
 10:01 – From Scotland to Substack: modern-day travel marketing
 13:11 – 300-view TikToks = $$$ (yep, we said it)
 20:45 – Attention vs. systems: which are you missing?
 24:08 – Why content series convert
 42:10 – “Star quality” and energy in digital business
 57:02 – The Summer I Turned Pretty: emotional marketing 101

References & Resources:

  • Substack
  • TikTok
  • LinkedIn
  • Instagram
  • Jimmy Fallon
  • The Summer I Turned Pretty (Amazon Prime)
  • KATSEYE
  • Kajabi

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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🎙️ Get Descript for Podcasting
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DEEPFAKE AI CONTENT: AI UGC, LinkedIn Video, and Grow a Garden’s $5M/Month Playbook (Ep. 003)17 Jul 202500:53:55

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The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.

Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.

What You’ll Learn:

  • The unethical trend that’s turning AI avatars into fake paid ads
  • Why UGC is broken—and what it means for personal brands and product marketing
  • How creators are future-proofing with platforms like Substack and private community building
  • What a kids’ game can teach you about brand voice, virality, and $5M months

Timestamps:
 03:55 – YouTube demonetizes AI-generated videos
 05:12 – LinkedIn quietly adds vertical video feed
 07:08 – AI is stealing influencer likenesses for fake ads
 12:44 – The rise of AI UGC & what it means for consumer trust
 17:10 – Real creators vs. AI scammers: the new digital divide
 23:10 – AI makes stuff up (and even Sam Altman says don’t trust it)
 28:11 – How AI is eroding critical thinking and online trust
 43:18 – Roblox case study: $5M/month from a community-fueled farming game
 51:35 – Rethinking personal branding and going all in on realness

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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ALGORITHM ARCHETYPES: AI Content Creation, TikTok’s US App, & Kesha’s Indie Comeback (Ep. 002)10 Jul 202500:53:04

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Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding masterclass.

You’ll learn how to protect your audience if platforms shift, why quantity still beats perfection, and the sweet spot where “strategic unhinged” content outperforms polished feeds.

Timestamps
 08:05 – Algorithm wants an archetype, not perfection
 10:45 – Bot-view scam: why fake numbers hurt you
 12:20 – 70 videos scheduled: the quantity test
 20:15 – Guru gap: advice that ignores starting from zero
 23:00 – New U.S. TikTok app? What creators must prep for
 40:45 – AI avatars vs human trust: the ethics debate

References & Resources

  • Kesha (independent album)
  • TikTok potential U.S. spin-off
  • ChatGPT, Gemini, Claude
  • Canva AI video feature
  • Taylor Swift re-recordings
  • Lizzo (tour controversy)
  • Zendaya (authentic image)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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BRAND STORYTELLING: RYZE Coffee, Alex Cooper, & Instagram’s Edits App (Ep. 001)07 Jul 202500:42:43

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When was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.

If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.

Timestamps:

08:15 – Why “Marketing is Media” and your funnel is boring
12:30 – RYZE Coffee ad breakdown: storytelling over features
20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention
27:00 – Personal brand ≠ your whole personality
33:00 – Use 3 search terms in every video (thanks, Wave)
38:15 – Instagram Edits app: what it is + how to use it early

References & Resources:

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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INFLUENCER INTEGRITY: Pastrygate, AI Trust, Storytelling Strategy (Ep. 016)16 Oct 202500:47:54

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What happens when influencer entitlement meets AI perfection? From “Pastrygate” to the comeback of messy, human marketing—Joanna and Michelle unpack why imperfection, honesty, and story-driven content are winning online.

What You’ll Learn:

  • How “Pastrygate” exposed the dark side of influencer culture—and what brands can learn from it
  • Why AI-polished content kills trust and how to re-humanize your marketing
  • The storytelling frameworks that convert curious scrollers into loyal buyers

Timestamps:

00:00 - Introduction
 03:00 – The “Pastrygate” influencer meltdown explained
 09:30 – When negativity becomes a brand strategy (and backfires)
 16:00 – Why drama and gossip drive virality
 25:00 – AI perfection vs. human imperfection: the new trust factor
 38:00 – How to tell stories that sell (without sounding salesy)
 46:00 – Document, don’t perform: making authenticity easy

References & Resources:

  • Aurora “Glamor” (Influencer involved in Pastrygate)
  • Masters of Marketing (HubSpot newsletter)
  • AI actress “Tilly”
  • Google “Parisian” Ad (YouTube)

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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Leveraging Resilience: Spotlighting the Melanie Perkins & Canva Success Story23 Jun 202500:27:47

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Every rejection is a step closer to revolutionizing your industry—just look at Melanie Perkins’s story.


In this episode, we unpack the remarkable journey of Melanie Perkins, the female tech CEO who got over 100 rejections before launching Canva, a revolutionary design platform now used by more than 100 million people worldwide. Tune in for actionable insights on handling setbacks, the importance of consistency, building a winning team, and daring to dream big. This episode is a must-listen for female entrepreneurs, coaches, and creatives ready to turn obstacles into opportunities.


Time Stamps:

01:06 Spotlight on Melanie Perkins and Canva

01:37 Overcoming Rejection and Building a Vision

04:02 The Revolutionary Impact of Canva

06:46 Lessons in Resilience and Rejection

11:48 Building the Right Team

15:22 Dream Big and Set Goals

23:54 Philanthropy and Giving Back

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Embrace Innovation & Big Ideas: Jamie Kern Lima’s Journey from Rejection to Billion-Dollar Success16 Jun 202500:29:00

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Unpack the incredible story of Jamie Kern Lima, founder of IT Cosmetics. From facing repeated rejection to building a billion-dollar brand, Jamie’s journey is a masterclass in staying true to your vision, innovating boldly, and persevering when the odds are stacked against you. If you’re ready to embrace big ideas and lead with authenticity, this episode will leave you inspired and empowered to keep going—no matter the setbacks.


Time Stamps:

02:11 Jamie Kern Lima's Early Career

02:45 The Birth of IT Cosmetics

04:50 Breaking Beauty Standards

10:30 The QVC Breakthrough

11:38 Lessons in Authenticity and Persistence

18:19 Jamie Kern Lima's Personal Brand

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📩 Michelle: hello@michellepualani.com
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Should You Use AI for Content Creation? What Every Business Owner Needs to Know09 Jun 202500:38:18

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We break down the real pros and cons of using AI for content creation, and why originality and creativity matter more than ever. Get honest insight on the ethical and environmental impact of AI, plus practical tips for using these tools without losing your unique voice. If you want to stay innovative while keeping your brand authentic, listen now.


Time Stamps

00:54 The Debate on AI in Content Creation

04:18 The Ethical and Creative Concerns of AI

11:44 AI's Environmental Impact

14:19 Using AI as a Support Tool

20:27 The Risks of Relying on AI

24:53 Balancing AI with Human Creativity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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Launch Strategies & 3 Non-Negotiables for a Successful Digital Launch19 May 202500:48:59

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We’re getting into the real must-haves for a profitable and aligned digital launch. Whether you’re selling a course, membership, or resource—these are the three things that can’t be skipped if you want sales (and sanity). We share examples, mistakes we’ve seen, and give you a behind-the-scenes peek at Joanna’s client’s $20K pre-launch that didn’t involve a single email or Instagram post.

Join Joanna’s Waitlist: https://www.millennialmktr.com/launch-flow

Time Stamps:

00:00 – $20K Pre-Launch Without Emails or Posts

00:59 – 3 Things That Every Launch Needs

01:53 – Start with a Shared Problem

05:37 – Niche Communities & B2B Examples

14:03 – Make Your Offer Crystal Clear

25:38 – Why Your Launch Doesn’t Need to Be Complicated

29:38 – Evolving Your Offer Over Time

36:47 – Launch Strategies That Keep It Simple

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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📩 Michelle: hello@michellepualani.com
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Mastering Podcast Guesting: Positioning Yourself as an Expert and Authority12 May 202500:33:36

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Learn how to position yourself as a must-have podcast guest and turn interviews into powerful tools for building trust, authority, and your personal brand.

Time Stamps:

00:55 Pitching Yourself to Podcasts

01:50 Positioning Yourself as an Expert

03:31 Building Confidence and Authority

05:15 Sharing Stories and Case Studies

20:56 Technical Tips for Being a Great Guest

25:40 Effective Calls to Action

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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Podcast Pitching & Positioning: How to Get Booked as an Expert Guest05 May 202500:27:26

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We’re breaking down how to pitch yourself as an expert podcast guest—even if you’re not sure what makes you “the expert.” From crafting a pitch that gets a yes to building a credible digital presence, we’re sharing everything you need to land and leverage podcast features for your brand.

Time Stamps:
 01:07 The Power of Podcasting for Creators
 03:09 Building Trust and Credibility Through Podcasts
 04:46 Maximizing Podcast Appearances for Your Brand
 06:21 Crafting the Perfect Podcast Pitch
 13:18 Finding the Right Podcasts for Your Niche
 22:32 Engaging with Podcast Hosts and Communities
 24:57 Leveraging Relationships for Podcast Success

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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STORYTELLING SHIFT: Email Marketing Decline, Taylor Swift Launch Lessons (Ep. 015)09 Oct 202501:04:06

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 Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.

What You’ll Learn:

  • Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.
  • What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.
  • How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.

Timestamps:

 00:00 - Introduction
 03:15 – The blurred line between business and personal life for creators
 10:42 – Storytelling vs. teaching: the new era of content marketing
 14:25 – Learning YouTube ads in-house (and why most agencies miss the mark)
 22:10 – The fall of email marketing for creators and rise of on-platform sales
 42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations
55:20 – The power of polarization and authenticity in personal branding

References & Resources:

  • Ramit Sethi
  • ManyChat
  • The Life of a Showgirl — Taylor Swift

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
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Sara Blakely & Failing Your Way to a Billion-Dollar Brand21 Apr 202500:36:24

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We’re talking about what it really takes to succeed — and why failure is part of the process.

Sara Blakely went from selling fax machines to building Spanx into a billion-dollar brand. Her story is a reminder that rejection and missteps are fuel, not flaws. 💥

We unpack how failing early builds resilience, why perfection is a myth, and how to keep going when the world says no. Plus, her new venture Sneaks is giving “Sneakers meets stiletto” energy 👟✨


Time Stamps:
00:45 Sara Blakely: From Humble Beginnings to Billion-Dollar Empire
01:35 The Importance of Failure in Entrepreneurship
04:41 Sara's Journey: From Disney to Spanx
06:38 The Birth of Spanx: Overcoming Rejection
08:22 Lessons from Sara's Success
17:02 The Role of Failure in Personal Growth
29:42 Innovating Beyond Spanx: New Ventures

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

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📩 Michelle: hello@michellepualani.com
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Overcoming Ageism & Perfectionism in Business: Lessons from Netflix Shows ‘Younger’ & ‘Running Point’14 Apr 202500:40:02

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We’re tackling the unspoken rules women face—straight from the storylines of Younger and Running Point on Netflix. Michelle and Joanna dive into the double standards around age, credibility, and perfectionism that hold women to impossible standards while men get more room to stumble and grow.


Time Stamps:

02:06 Deep Dive into 'Younger'

04:16 Ageism in the Workplace

07:37 Exploring 'Running Point'

09:30 Women in Sports and Media

09:57 Age Bias and Internal Narratives

16:36 Double Standards and Perfectionism

22:00 Appearance and Credibility

28:46 Burden of Proof and Opportunity Trajectories

34:50 Mindset and Limiting Beliefs

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Reese Witherspoon & The Perfect Book Club Funnel07 Apr 202500:31:06

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🔥 How Reese Witherspoon went from Hollywood A-lister to powerhouse entrepreneur—rewriting the script for women in media & business.


Time Stamps:
01:10 Breaking Stereotypes and Empowering Women
03:01 The Impact of Media on Female Representation
08:32 Reese Witherspoon's Strategic Business Moves
10:40 Lessons for Digital Business Owners
20:25 The Importance of Mission-Driven Business
25:09 Thinking Big and Long-Term Strategies

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Zaria Parvez & How Duolingo’s Viral Strategy Redefined Branding31 Mar 202500:35:51

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We’re breaking down how Duolingo went from a language app to a social media powerhouse—all thanks to some seriously unhinged (and genius) marketing. Dig into the bold, chaotic, and wildly effective strategy that turned Duo the Owl into an internet icon. Learn about the mastermind behind it all, Zaria Parvez, and how her fearless approach skyrocketed engagement, daily active users, and revenue. From the power of creative risk-taking to why authenticity wins every time, we’re unpacking what personal brands can steal from Duolingo’s success to stand out and scale.


Time Stamps:

01:34 The Death and Resurrection of Duo the Owl

03:25 The Woman Behind Duolingo's Social Media Success

04:11 The Evolution of Social Media Marketing

07:02 Zaria Parvez: A Visionary in Social Media

09:06 The Impact of Creative Marketing Strategies

12:34 Authenticity and Creativity in Personal Branding

31:12 Leveraging Social Media Platforms Effectively

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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How Successful Women Plan Their Weeks for Maximum Productivity25 Mar 202500:38:41

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This week on Her First, we’re pulling back the curtain on how we actually manage our time as business owners, because let’s be real—if your schedule is running you, you’re already losing. We’re breaking down our exact weekly planning process, daily workflows, and the tools that keep us sane (shoutout to Google Workspace, Motion AI, and monday.com). We’re also tackling the sneaky productivity killers—context switching, never-ending to-do lists, and not protecting your energy. Whether you’re a founder, a creator, or just trying to get your life together, this episode is packed with strategies to help you take control of your time and make your schedule work for you, not against you.


Time Stamps:

01:58 Weekly Planning Process

02:50 Daily Routines and Flows

07:38 Eliminating Non-Priorities

12:01 Client Work and Brand Building

13:06 Daily Checklists and Weekend Projects

16:03 Context Switching and Deep Work

25:28 Using AI and Tools for Productivity

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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Personal Branding & Gallup CliftonStrengths: Play to Your Talents in Business with Sara Harvey17 Mar 202500:54:19

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We’re diving into the magic of CliftonStrengths with none other than Sara Harvey—a Gallup-certified strengths coach and team trainer. We’re breaking down how this tool helps you identify your natural talents, boost productivity, and actually enjoy how you work. We even put ourselves under the microscope, sharing our own strengths profiles and how they shape our personal brands and business moves. This episode is packed with insights to help you lean into your strengths and work smarter, not harder.

In addition to being a former C-suite executive and now business owner, Sara Harvey is a Gallup Certified Strengths Coach and Team Trainer.  She helps business leaders at all levels access the natural strengths within them to lead with confidence and authenticity. 

www.innertelligencecoaching.com

https://www.linkedin.com/in/sara-harvey-bba8767/

https://www.instagram.com/innertelligencecoaching/


Time Stamps:

01:21 Understanding CliftonStrengths

01:45 The Science Behind CliftonStrengths

03:42 Applying CliftonStrengths in Business

04:26 Personal Experiences with CliftonStrengths

06:21 Strengths in Team Dynamics

07:23 Balancing Strengths and Weaknesses

12:55 Michelle's Strengths Profile

24:48 Joanna's Strengths Profile

29:11 Balancing Strategic and Activator Strengths

29:46 Understanding the Significance Theme

30:45 Navigating Chaos with Confidence

31:32 The Importance of Clear Communication

32:24 Leveraging Strengths for Relationship Building

34:46 Exploring Command and Individualization

38:12 The Power of Strategic and Arranger Partnership

47:17 Applying Strengths to Personal Branding

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Beyoncé & Crafting Ownership Over Your Assets10 Mar 202500:34:07

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We’re talking all things Beyoncé—because who does branding better? We break down how Queen Bey went from a Houston girl with big dreams to a global icon running her own empire. We’re diving into the genius behind her brand: owning her intellectual property, navigating industry bias like a pro, and balancing mystery with authenticity to keep fans (and the internet) on their toes. Plus, we’re pulling out the best lessons entrepreneurs, creators, and business owners can steal from her playbook—because if Beyoncé can do it, so can we.


Time Stamps:

01:39 Beyonce's Early Career and Rise to Fame

02:28 Creative Control and Business Ventures

02:51 The Power of Surprise: Beyonce's 2013 Album Drop

03:16 Beyonce's Dynamic Persona and Professionalism

05:10 Industry Bias and Overcoming Challenges

10:26 Ownership and Intellectual Property

20:25 Exclusivity and Scarcity in Branding

28:01 Cultural Relevance and Making Bold Statements

30:43 Content Strategy and Personal Branding

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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Avoiding Burnout: Essential Strategies for Entrepreneurs with Sue McLachlan03 Mar 202500:29:48

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In this episode of the Her First Podcast, Joanna is joined by Sue McLoughlin, a Kajabi expert and digital nomad, to discuss the pressing issue of burnout among entrepreneurs. Sue shares her personal experiences with burnout, the importance of setting boundaries, and tailoring business strategies to one's own nature. The episode underscores the necessity of self-care, setting up sustainable business practices, and the pitfalls of trying to imitate others' success.

Sue is a Kajabi expert and strategist who’s been helping creators build and grow their online businesses since 2019. Sue’s all about making Kajabi work for you, from creating beautiful sites to simplifying your business so you can focus on what you love.

Where to Find Sue:

Free Kajabi Landing Page Templates

Free Kajabi Tutorials

Kajabi Consulting


Time Stamps:

01:30 Sue's Digital Nomad Journey

02:32 Understanding Burnout

02:54 Sue's Burnout Experience

04:16 Recovering from Burnout

07:45 The Importance of Setting Boundaries

09:57 Creating a Sustainable Business

21:37 Avoiding the Trap of Digital Consumerism

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Leila Hormozi & Building a Personal Brand Around a $200M Empire24 Feb 202500:41:20

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On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit play.


Time Stamps:

01:05 Laila's Business Journey

02:11 Personal Branding Insights

04:12 Lessons from Laila's Success

20:11 The Power of Consistency

34:50 Mindset Shifts for Success

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

Personal Brand Building Part Two & Actionable Steps to Influence17 Feb 202500:41:18

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On this week's Her First, we're talking personal branding – the real deal.  We're breaking down how to actually build and grow your brand, not just exist online.  Think auditing your current vibe, creating a visual identity that pops, developing a content strategy that isn't snooze-worthy, and, of course, networking like a pro.  We even pulled inspo from the big leagues – Tim Ferriss, Taylor Swift, Amy Porterfield – you know, the works.  We're getting into what makes content actually engaging, how to chat with your audience (and have them actually listen!), and how to use those platforms to your advantage.  Oh, and don't forget to join the Her First community – we're all in this together!


Time Stamps:

00:54 Recap of Part One

01:08 Action Steps for Building Your Personal Brand

02:02 Auditing Your Online Presence

04:29 Importance of Consistency Across Platforms

15:26 Developing Your Content Strategy

23:38 Networking and Collaboration

31:30 Common Mistakes in Personal Branding

39:04 Sustaining and Growing Your Brand

Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
Try Out Monday.com

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