Click Tease: Weekly Digest of Branding, Marketing & Content that Converts – Details, episodes & analysis

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 What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.

What You’ll Learn:

• Why “more” customers, followers, or products might be killing your brand faster than you think
• The surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perception
• How grassroots marketing and in-person connection are outperforming viral posts and influencer deals
  
  

Timestamps:

 00:00 – Introduction
 02:30 – Halloween banter & book-to-brand storytelling lessons
 09:00 – Subscriber story: how in-person events still outsell Amazon
 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z
 16:00 – Borrowing big-brand tactics for small business wins
 23:00 – Cracker Barrel backlash: when bots shape public opinion
 31:00 – The influencer bubble is bursting — here’s what’s next
 41:00 – Instant Pot’s $500M fall: growth gone wrong
 47:00 – “More” isn’t more — the profit leaks killing your business

References & Resources:

• Marissa Molson on Substack: https://substack.com/@marissamalson
• Cracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?st
• Instant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/

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 When the internet breaks, your customer service shows its true colors. Joanna and Michelle unpack how to turn outages into opportunities — and what Count Chocula, Coke Zero, and cinnamon rolls can teach you about seasonal offers and brand loyalty.

What You’ll Learn:

• How to turn tech outages and customer frustration into trust-building moments
• The secret behind seasonal scarcity — and how legacy brands like General Mills use it to create FOMO
• The “Coke Zero” framework for refreshing your offers without burning down your business
  
  

Timestamps:
 00:00 - Introduction

04:00 – AWS outage chaos and what it exposed about online business dependency
 07:00 – How to handle customer meltdowns with empathy (and why refunds aren’t the enemy)
 13:00 – Building loyalty through human-to-human connection
 15:00 – Count Chocula & the power of seasonal scarcity marketing
 20:00 – Maeve’s Top Buns: the $1M cinnamon roll case study in organic storytelling
 31:00 – What Coca-Cola Zero teaches us about positioning and audience segmentation
 35:00 – Pivot permission: why it’s okay to change your offer (strategically)

References & Resources:

• Amazon Web Services (AWS)
• General Mills — Count Chocula, BooBerry, Frankenberry cereals
• Coca-Cola Zero Sugar
  
  

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📱 Social: @themichellepualani | @joanna_atwork
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💻 Build a Successful Online Business Using Kajabi
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✅ Subscribe to our companion Substack:
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What do Taco Bell, banana bread TikTok, and Alex Hormozi’s $150M book launch have in common? A masterclass in creating demand and turning “oops” moments into cultural buzz.

What You’ll Learn:

• What you’ll learn from Taco Bell, KFC, and McDonald’s about creating product demand (without new products)
  
  
• What you’ll learn from Alex Hormozi’s record-breaking book launch about turning an audience into participants
  
  
• What you’ll learn from LinkedIn and TikTok trends about staying relevant without selling out
  
  

Timestamps:
 03:15 – Why LinkedIn is the last untapped growth channel
 09:45 – Sweet Loren’s “Ryan” TikTok fail turned campaign
 17:00 – Alex Hormozi’s world record book launch strategy
 20:50 – Behind the scenes of Taco Bell’s social team
 28:30 – Fast food demand gen: McRib, KFC potato wedges & nostalgia marketing
 33:15 – Listening to your audience: from PopFlex to startup pivots
 36:00 – Banana bread TikTok & how to ride trends without bandwagoning

Meet our Guest Co-Host

Alexis is a social media pro who’s been helping brands not flop online since before TikTok was even a thing. She’s worked with Taco Bell, TRX, and Kajabi, and when she’s not breaking down trends, she’s busy wrangling content ideas and her two kids.

Connect with Alexis here 👇

https://www.Instagram.com/alexiscarrportfolio 

https://www.linkedin.com/in/alexis-carr-b14796a8

References & Resources:

• Sweet Loren’s (TikTok story)
• Alex Hormozi – 100M Leads book launch
• Cassie Ho / Blogilates / PopFlex
• Dana Castillo (LinkedIn)
• Taylor Swift Reputation re-record buzz

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
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Contracts and insurance aren't just tedious paperwork; they're the armor that protects your business. Our guest expert Olivia Casellini spotlights the absolute must-haves in agreements and the protective net understanding how to protect your intellectual property, especially as you navigate the digital marketplace. 

Personal stories of contract mishaps serve as cautionary tales, underscoring the importance of legal preparedness, and the conversation takes a turn to discuss the pitfalls within the coaching industry. Here we dissect the importance of honesty in marketing, avoiding the traps of scammers, and stand by the mantra of transparency as the foundation of a reputable business so you hopefully avoid copyright infringement in the Wild West of content creation.

**This podcast is for information only and shouldn't be taken as legal advice. We suggest you verify anything you hear on this platform with your own legal counsel.**

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

Join here: www.facebook.com/groups/herfirstcollective/

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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Our special guest Joline Atkins doesn't hold back in revealing the layered complexities of health and fitness MLMs along with the ethical concerns they raise. From the misleading marketing tactics to the pressure of recruitment over product sales, she lays bare the harsh truths of an industry where not all that glitters is gold. This episode peels back the curtain on the psychological and financial implications of MLMs, offering a balanced narrative that equips you with the knowledge to steer clear of predatory practices. Discover how Joline’s evolution from an aspiring entrepreneur to an informed critic of MLMs reflects a broader journey towards authenticity and ethical business conduct.

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

Join here: www.facebook.com/groups/herfirstcollective/

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com. 

02:23 - Lifelong Learning and Adapting Importance

05:29 - Understanding MLMs and Networking Strategies

13:14 - Ch

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

Join here: www.facebook.com/groups/herfirstcollective/

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

Listen in as we explore the transformative power of intentional community building.

We're taking a page from Priya Parker's book, The Art of Gathering, to share how we, as coaches, creators, and business owners, can more thoughtfully unite people. From Facebook groups to one-on-one clients to summits or larger online communities, it's crucial to cultivate a space that's not just about bringing people together but also about fostering meaningful connections.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com. 

03:29 - Funny Backyard Barbecue Fundraiser Mishap

09:51 - Creating Transformative Spaces for Targeted Audiences

15:53 - Nav

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

Send us a text

Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

Join here: www.facebook.com/groups/herfirstcollective/

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

Let's set some goals for a successful 2024 New Year ahead!

Have you ever caught yourself daydreaming about the person you want to become in the new year? 

That's exactly where we begin our latest episode, as we guide you through a visualization journey to transform those daydreams into a vivid, tangible reality.

Together, we'll craft 'I am' statements that will serve as the bedrock of your identity and aspirations, tapping into the power of the present to shape a future that resonates with your deepest desires. And then we’ll also dive into the practical, tangible steps you can take throughout your year to get you there!

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  jo

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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As 2023 comes to a close, join us, your hosts, on an introspective journey of reflection. Let's sift through our past year's milestones, achievements, and challenges. Through a guided process of self-assessment, we'll identify our areas of growth and where there’s room for improvement. By doing so, we'll empower ourselves to recalibrate, realign, and ensure we're on the right path towards our goals in the New Year ahead.

Exciting Announcement: We have launched a free Facebook Community for our Her First Podcast guest experts & listeners!

Join here: www.facebook.com/groups/herfirstcollective/

The Her First Collective: A community of female online business owners, coaches, and creators to grow both personally and professionally. 

As a founding member of this community, you'll have an opportunity to get support and feedback from Joanna and me as well as access our podcast guests. Each week, we'll post our latest episode and we encourage you to add your thoughts and questions. We also invite you to join our weekly coaching sessions during which you can get the support you need to answer those pressing business challenges.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com. 

05:08 - Reflections on a Chaotic 2023

12:50 - Successful Launch and Personal Growth Milestone

19:20 - Putting Others First Through Service

24:54 - Power of Choices in Creating Future

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

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Is perfection the ultimate goal, or is it a stumbling block to progress? We've all been there — obsessing over every detail, aiming for perfection, only to be left stuck in the same place. Well, guess what? This episode is all about making a case for quantity over quality. Inspired by James Clear's "Atomic Habits," we share an interesting experiment with photography students that might just flip your perspective on quality and quantity.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com. 

04:11 - Perfectionism vs. Quality in Marketing

08:02 - Taking Action and Iterating Importance

12:09 - Posting Social Media Content Is Important

16:30 - Success Through Iteration and Improvement

19:56 - Start Early, Practice Often

23:57 - Setting Standards for Video Production Quality

29:43 - Setting & Patience in Business Goals

34:16 - Intimate Connections for Online Success

40:33 - Importance of Empowering Marketing Messaging

46:35 - Overcoming Perfectionism and Taking Action

James Clear Atomic Habits Excerpt

Build a Successful Online Business Using Kajabi

Preventing Burnout for the Di

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📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

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💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
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Step into an empowering conversation featuring Founder and CEO of Mense. McCall Brinskele, a dynamic entrepreneur and professor at Cal Poly State University in San Luis Obispo, CA.

As a female founder breaking barriers in a male-dominated culture, McCall shares her inspirational journey of leveraging her unique strengths in entrepreneurship. Listen in on her insights on customer feedback, adaptability, and the difference between being an inventor and an entrepreneur having had to make a pivot in the early stages of her startup.

We cover the often overlooked aspects of entrepreneurship, from handling burnout to the importance of mentorship, disruption, and co-founder alignment. Don’t miss McCall's brave journey and the valuable wisdom she imparts. Tune in now for a must-listen episode that will inspire anyone in the entrepreneurship space.

Hang with Us on Social: @themichellepualani | @joanna_atwork

Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

Work with Michelle: https://michellepualani.com/work-with-me

Work with Joanna: Reach out to  joanna@millennialmktr.com. 

01:59 - The Path From Passion to Entrepreneurship

04:38 - Embracing Growth and Individuality in Entrepreneurship

16:51 - Starting a Business

23:13 - Business and Authenticity Importance

29:17 - Importance of Mentors in Entrepreneurship

33:19 - Embracing the Journey to Success

35:57 - Disrupt Yourself as an Entrepreneur

40:50 - Ensuring Vision Alignment in Co-Founders

50:05 - Global Impact and Entrepreneurial Mission

52:58 - Embracing Confidence in Busi

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com