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Explore every episode of the podcast CFO Chronicles: The Secrets Behind Success

Dive into the complete episode list for CFO Chronicles: The Secrets Behind Success. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Hidden Strategies: Ralph's Insights on Technology and Success in Accounting31 Oct 202400:29:00

Discover the hidden strategies that can propel your accounting practice to new heights. Our conversation with Ralph from Saggio Management unveils the transformative power of technology in the accounting industry. Ralph shares compelling insights on how tools like Zendesk and Smart Vault have revolutionized his work, allowing him to efficiently manage an extensive client roster with a lean team. Learn how embracing technological advancements can ensure your firm remains competitive and responsive to client needs, ultimately enhancing satisfaction and retention.

Building a thriving client base isn't just about numbers—it's about relationships. Shift gears with us as we explore how meaningful connections and a robust referral system can lead to sustainable growth for your tax firm. Having hosted over 520 podcast episodes, I share the invaluable lessons learned in relationship-based marketing, emphasizing the power of podcasts as a tool for potential clients to get to know you before they even meet you. Discover why incentivizing referrals and maintaining a structured system can outperform traditional advertising, creating a loyal network that supports your success.

Finally, we delve into the deeper aspects of what it means to be successful in our field. Reflecting on personal experiences, we discuss the evolution of success from mere financial gain to making a lasting impact on clients’ lives. It's about guiding them toward financial stability and personal fulfillment, demonstrating the true value found in helping others achieve their potential. Together with our guest, James, we exchange wisdom on attracting high-paying clients and stress the importance of character, integrity, and faith in both business and personal endeavors. Engage with us on LinkedIn to continue exploring these insights and redefine what success means to you.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Unlocking Financial Growth: Sally Gimon's Guide to Tax Strategies and Wealth Preservation24 Oct 202400:25:56

Unlock the secrets to substantial tax savings and financial growth with insights from Sally Gimon, a seasoned real estate investor and tax strategist. Sally's journey from a Medicare broker burdened by debt to mastering tax-saving strategies offers invaluable lessons for business owners and investors. Discover how tools like the Rockefeller Spendthrift Trust can transform financial challenges into opportunities for growth, illustrated by the story of a New Jersey mechanic who significantly benefited from these strategies. Sally's expertise promises to enlighten listeners on innovative ways to manage taxes and protect assets.

We also delve into the world of wealth preservation, particularly through trust-based strategies in multifamily apartment investments. Skepticism from financial professionals, reminiscent of past doubts about tax credits, highlights the need for understanding these legal tools, especially with the upcoming Corporate Transparency Act. Explore why traditional setups like LLCs might not be as advantageous as once thought, and learn how real estate and crypto investments can fit into a strategic portfolio. With the potential for expanding educational content, this episode is packed with compelling discussions aimed at guiding listeners towards smarter financial decisions.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Power of Curiosity: Dr. William Attaway’s Secrets to Effective Sales and Leadership30 Jul 202400:25:41

In our debut episode of CFO Chronicles: The Secrets Behind Success, we sit down with Dr. William Attaway, a renowned executive coach and founder of Catalytic Leadership. With nearly 30 years of experience in coaching and leading teams, Dr. Attaway reveals how mindset, leadership, and productivity are the cornerstones of professional success.

Join us as Dr. Attaway shares his unique insights on overcoming the challenges of introversion in high-stakes environments, the power of curiosity in sales conversations, and the essential steps to take your leadership to the next level. Whether you’re an introverted professional or simply looking to enhance your business strategies, this episode offers valuable takeaways to help you break through barriers and achieve your goals.

Tune in for an engaging conversation packed with actionable advice and inspirational stories from a leader who has transformed the lives of countless entrepreneurs and executives. Don’t miss this opportunity to gain a fresh perspective on leadership and success!

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Tech-Driven Financial Advisory: David’s Vision for Revolutionizing Wealth Management17 Oct 202400:30:08

Ever wondered how technology can revolutionize financial advisory services? Join us as we sit down with David, the visionary founder of Harness Wealth, who shares his mission to simplify financial management for next-generation equity holders and business owners. Inspired by his tenure at Compass, David reveals how digital tools can transform CPAs and advisors' service delivery, making financial advisory more seamless and impactful. From the dual market approach targeting both consumers and CPA firms to the innovative ways Harness is shaking up the industry, this episode is packed with insights on creating a tech-powered financial experience.

In this compelling conversation, we dig deeper into the true value of financial advisors, beyond just market performance, and their critical role in providing stability and confidence to clients. David opens up about the unique challenges and thrills of running a small business in high-stakes sectors like real estate and tax. Discover how leveraging tax data can enhance decision-making and the intricacies of scaling a business with external capital. David also shares his mindset on viewing pressure as a privilege, showcasing how this perspective drives success and excellence. Don't miss this episode filled with inspiring stories, testimonials, and practical advice for both advisors and entrepreneurs.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Leaving the Comfort Zone: Kate McKeever’s Journey to Building a Successful Accounting Firm10 Oct 202400:26:35

Have you ever wondered if you could thrive after leaving a secure corporate job to start your own business? Meet Kate McKeever, the inspiring owner of Lilac Accounting, who made a courageous leap from a stable wedding industry job to successfully launching her own accounting firm. In this episode, Kate shares her journey, from the initial motivations and challenges to the effective strategies she used to attract clients. Discover how in-person networking and a consistent social media presence helped her build lasting relationships and gain traction with her target clientele.

Kate also opens up about the invaluable lessons she learned along the way, emphasizing the significance of automating and delegating tasks to escape the grind of daily operations. She candidly discusses overcoming imposter syndrome with the help of mentors and mastermind groups, leading to increased confidence and refined service offerings. Additionally, Kate proudly speaks about achieving financial independence and evolving her soft skills. For those looking to expand their services, Kate offers actionable advice on transitioning from bookkeeping and tax work to offering fractional CFO services, including insights from her first 10 months in this new role. Tune in for a wealth of knowledge and motivation to take your own leap towards entrepreneurial success.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Fence Company Founder to Fractional CFO: Stewart Ervin’s Secrets to Business Turnaround Success03 Oct 202400:25:09

Unlock the secrets to transforming your business with Stewart Ervin, the mastermind behind Bracket Management. From launching a fence company at just 16 to becoming a distinguished fractional CFO, Stewart shares his journey and pivotal moments that shaped his career. You'll learn how he rebranded his company in 2019 and leveraged hands-on experience in various roles to become a sought-after business turnaround expert, specifically for manufacturing firms with revenues between $9m to $15 million.

Ever wondered how to attract clients without relying on referrals? This episode is packed with practical strategies for firms with limited marketing budgets. We delve into the challenge of educating potential clients on the need for fractional CFO services, often before they realize it themselves. Stewart shares his experiences as an operational-leaning CFO, using LinkedIn cold outreach, offering free resources, and targeting the right demographic to gradually build a strong client base.

Stewart also discusses the power of LinkedIn for business growth and client acquisition. Learn about the importance of consistent posting and value-driven content, along with complementary methods like public speaking and local networking events. We wrap up with an insightful discussion on value-based pricing, where Stewart explains how to ensure clients receive a significant return on their investment. Discover the key to client retention through hands-on engagement and regular feedback, and understand why it’s crucial to differentiate yourself as a fractional CFO. Don't miss out on Stewart's invaluable advice for achieving long-term success.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Unlocking Business Growth: John’s Journey from H&R Block to Billion-Dollar Success26 Sep 202400:27:33

Unlock the secrets of unparalleled business growth and discover the principles that drive success with our special guest, John, a trailblazer in the tax and franchise industry. Prepare to be inspired as John reveals his incredible 55-year journey, from humble beginnings at H&R Block to the creation of billion-dollar giants like Jackson Hewitt and Liberty Tax. Learn about the challenges he overcame in computerizing taxes in the early '80s, his strategic expansion into Canada, and his newest venture with Loyalty Brands. This episode is a masterclass in business growth, integrity, and innovation.

Ever wondered how to set ambitious goals and achieve them? We break down the art of goal planning and lead generation, offering a blueprint for expanding a tax office network to 9,001 locations over 20 years. Discover the nuances of delegating tasks, ensuring each team member knows their role, and monitoring progress to turn visionary plans into actionable steps. Our discussion on hiring detail-oriented individuals for specific tasks while maintaining a big picture focus provides crucial insights for any aspiring entrepreneur aiming for long-term success.

Marketing impatience can either be a curse or a blessing. John shares his wisdom on balancing impatience with strategic marketing testing, recounting how he salvaged a marketing season through rigorous experimentation. Learn why continuously refining your strategies is key to success. Finally, we explore client attraction methods, offering practical tips for financial professionals seeking to draw high-paying clients. John's invaluable advice will help elevate your business to new heights.

Subscribe, follow, and share CFO Chronicles to empower others on their journey to business success.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Unexpected Path to Success: Max's Journey in BooXkeeping and Franchising19 Sep 202400:25:38

What if the key to your entrepreneurial success lies in the unexpected? Join us as we chat with Max, the visionary founder of BooXkeeping, who shares his incredible journey from a chance encounter to becoming the go-to bookkeeping service for 98 franchise brands, including big names like Sport Clips and Fast Signs. Max opens up about the serendipitous moment that shaped his business focus and the rollercoaster of launching a bookkeeping franchise at the onset of the COVID-19 pandemic. In a story marked by relentless networking and seizing opportunities, you'll hear how a local franchise show became the game-changer for his business. This episode is brimming with valuable lessons and real-world experiences for anyone looking to navigate the complexities of growing a business from the ground up.

In the latter part of our conversation, Max dives into the nuts and bolts of maintaining a strong organizational culture while expanding through franchising. Learn about the meticulous vetting process for potential franchisees and why aligning with company values is non-negotiable. Max also delves into the strategic shift in marketing post-COVID-19, underscoring the power of SEO and digital presence over traditional media. Hear firsthand the importance of patience in marketing and the trust required to let your strategies unfold. With practical advice and industry insights, this episode offers a masterclass in selective franchising and effective marketing from an industry leader who’s been there and thrived. For more details or to reach out, visit booxkeepingfranchise.com.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Elevate Your Marketing Game: Google LSA Strategies with Justin Feldman10 Sep 202400:31:51

Ready to take your marketing strategy to the next level? 

Join us for an insightful conversation with my good friend, Justin Feldman, as we explore the benefits of Google Local Service Ads (LSA) and how to effectively use them to grow your CFO and accounting firm. 

Justin and I have a shared history, from being part of the same masterminds to living abroad in Playa Del Carmen, Mexico. 

Together, we break down simple yet powerful strategies to help you capitalize on LSA and drive your business forward. Don’t miss out on these valuable tips!

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Hours to Value: Transforming Your Pricing Strategy27 Aug 202400:37:17

In this episode of CFO Chronicles: The Secrets Behind Success, we're joined by a special guest, Ryan Shackelford from Shack Accounting. Together, we delve into the critical aspects of pricing strategies for financial professionals. Whether you're transitioning from hourly to monthly pricing models or wondering how to elevate rates for clients who've outgrown their current plans, we've got you covered.

Ryan shares his expertise on recognizing your market worth and mastering the art of communicating it effectively to clients. We also discuss how to craft personalized pricing strategies that align with the true value of your unique services. If you find yourself putting in immense effort for clients but aren't seeing the compensation you deserve, or if you're uncertain about setting prices that reflect your value and secure sales, this episode is a must-listen. Tune in for practical insights and actionable tips that will empower you to charge what you're truly worth and maximize your earnings.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Accountant to Fractional CFO: Charles Leikauf's Blueprint for Success13 Aug 202400:18:58

Join us for an insightful interview with Charles Leikauf, an experienced fractional CFO and founder of Profit Surge, as we delve into the world of fractional CFO services. In this engaging discussion, Charles shares his journey from starting as a fractional CFO in 2017 to now helping accountants and bookkeepers transition to the new fractional CFO model.

Highlights:

  • Charles' Background: Learn about Charles Leikauf's extensive experience and how he helps professionals market and sell themselves as fractional CFOs.
  • Building a Strong Offer: Discover the key elements of a successful fractional CFO offer, including deliverables, results, and niche selection.
  • Actionable Advice: Get practical tips on how to get started with fractional CFO services, from identifying client problems to setting the right pricing.
  • Marketing Strategies: Explore effective methods to attract new clients, including organic outreach, value-driven content, and leveraging social media.
  • Overcoming Challenges: Hear Charles' advice on overcoming fears and building confidence to put yourself out there and grow your business.

If you're an accountant, bookkeeper, or aspiring fractional CFO, this interview is packed with valuable insights and actionable steps to help you succeed. Listen now and take your first step towards building a thriving fractional CFO practice!

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


This Firm Ditched the Office and Doubled Team Retention - Rachel Phillips10 Jul 202500:25:22

Rachel Phillips isn’t guessing. She built a remote-first accounting firm that now supports 40+ employees and most of them are moms.


 Before remote work was normal, Rachel Phillips owner of Fully Accountable made it essential. In this episode, she unpacks how her team’s flexibility has become their unfair advantage and why the office is never coming back.

What you’ll learn:

  • Her strategy for sourcing elite part-time and full-time finance talent
  • The power of marketing-style job ads (and how yours are repelling talent)
  • Why refund-prone leads cost more than you think
  • The “chargeback at 2 AM” story that changed how she runs her business
  • The mindset shift that helped her stop being reactive and start building intentionally

This one’s for founders who want freedom and growth and don’t want to choose between them.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Your Next Client is Literally Searching for You, But You’re Invisible - With Jeremy Estey03 Jul 202500:28:43

88% of buyers start on Google, but if your firm isn’t showing up, you don’t exist.⚠️


 Referrals won’t scale. SEO alone won’t save you. And “trying out” paid ads without a strategy? That’s just burning cash.

In this episode of CFO Chronicles, we’re joined by Jeremy Estey of Amber Sky Marketing, a Google Ads strategist helping firms across North America get seen, clicked, and hired. We unpack the hard truths firms need to hear in 2025, including:

  • Why Google Ads now outperform SEO by default
  • How to spend just $500 and actually get real insights
  • The search terms your next CFO client is already typing
  • Why vague, generalist messaging is killing your ROI
  • What AI-powered search means for your visibility (and what to do now)

If you’ve ever said, “We tried ads and they didn’t work,” this episode will show you exactly why, and how to fix it.


 Listen now or get left behind.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From $0 to Baton Rouge’s #1 Accounting Firm in 3 Years - with John Roberts Jr.01 May 202500:34:09

He scaled a firm 5x in 3 years—and didn’t burn out doing it.

In this episode, James sits down with John Roberts Jr. of Attract Accounting to break down the mindset, systems, and strategy behind one of the fastest-growing firms in the country.

You’ll learn:

  • How John bought his first firm with no money down
  • Why building SOPs before hiring paid off fast
  • The masterminds that changed everything
  • How his team helped land an $70M client exit
  • What’s next—and why most firms won’t get there

👉 If you’re ready to grow like a business, not a freelancer—this one’s non-negotiable.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


What Happens When a CFO Thinks Like a CEO - with Tom Dillon24 Apr 202500:30:26

What if your biggest bottleneck… was you?

In this episode, James sits down with Tom Dillon of Frak Finance, a former investment banker turned fractional CFO, to unpack the real reason most firm owners stall out- and what it takes to scale beyond the “one-man band” model.

You’ll learn:

  • Why hiring before you're ready is often the smartest move
  • How to remove emotion from high-stakes financial decisions
  • The moment Tom knew he had to fire himself- and what happened next
  • What most fractional CFOs overlook when it comes to client growth
  • How to build a team that operates with calm, confidence, and clarity

👉 If you’re serious about building a sustainable firm with real infrastructure - not just a job you own - this conversation will flip the switch.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Why Cost Segregation Isn’t Just for Real Estate Investors — with Sean Graham17 Apr 202500:32:54

What if you could cut your tax bill in half—just by owning your building the right way?

In this episode, James sits down with Sean Graham of Maven Cost Segregation to unpack the most overlooked tax strategy business owners, CFOs, and firm leaders aren’t using—but should be.

You’ll learn:

  • How cost segregation turns depreciation into cash flow
  • Why most accountants still don’t bring it up to clients
  • Who qualifies (and how much you can really save)
  • Why Sean focuses on SEO + education instead of ads
  • The mindset shift that helped him scale a niche service business

👉 If your business owns real estate—or your clients do—this episode could be worth five to six figures.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


What Most Accounting Firms Get Wrong About Serving Niche Clients — with Marta Grunberg10 Apr 202500:17:53

You don’t need more clients. You need the right ones—and a system that keeps them.

That’s exactly what Marta Grumberg  built with Grumberg Accounting: a hands-free, high-retention accounting service tailored specifically for bars, restaurants, and caterers.

In this episode, Marta joins James to break down how she became the go-to financial partner for food businesses across the U.S.—and how she’s grown through referrals, retention, and relevance.

You’ll learn:

  • How going deep in one industry built long-term loyalty
  • The behind-the-scenes of helping clients survive (and thrive) through COVID
  • Why most firms miss the mark when “niching down”
  • How Marta’s content speaks directly to what her clients feel—not just what they need
  • What’s next for building a modern accounting firm in a specialized space

If you’re building a relationship-first firm with real staying power, this is the niche playbook you didn’t know you needed.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Why Traditional Firms Are Falling Behind in a Virtual-First World — with Stoy Hall03 Apr 202500:26:22

What if the old rules for growing your firm no longer applied?

No cold calls. No in-person handshakes. No chasing local leads.
 Just brand, trust, and content that actually converts.

In this episode, James sits down with Stoy Hall, founder of Black Mammoth and host of the No BS Wealth podcast, to break down how he’s scaling a modern family office by doing things differently—and why that’s exactly what today’s market demands.

You’ll hear how Stoy:

  • Built a virtual-first firm without sacrificing trust or connection
  • Attracts aligned clients by showing up loudly online
  • Uses AI and content to scale without losing his voice
  • Leads with empathy to create loyalty—on his team and with his clients
  • Is shifting away from AUM to a more human, scalable model

If you’re tired of doing business the old way—and ready to grow on your terms—this conversation is your permission slip.

👉 Hit play to see what’s possible when you rethink what a modern advisory firm can be.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


What 7-Figure Firms Overlook (That’s Costing Them Thousands) — with Larry Levine27 Mar 202500:27:21

Where is your firm bleeding cash, and what can you do about it?

In this episode, James sits down with Larry Levine of P3 Cost Analysts, who works with companies doing $20M to $500M+ to recover tens (sometimes hundreds) of thousands in unnecessary expenses—without cutting staff, renegotiating client contracts, or sacrificing service quality.
You’ll learn:

  • Why CFOs and controllers often miss cost-saving opportunities hiding in plain sight
  • The most common “indirect” expenses that drain margin
  • How to spot silent overcharges in waste, utilities, telco, and more
  • Why Larry’s team only gets paid if you save money

If you’ve ever wondered whether you’re truly optimized—or just coasting on assumptions—this episode will make you think twice.

You've built something real. Now make sure you are keeping as much revenue as possible!

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Mindset Shift That Takes High-Performing Firms to the Next Level with Neil Barrow20 Mar 202500:31:33

The most successful accounting professionals don't sell—they consult. This transformative episode with Neil Barrow reveals the crucial mindset shift that separates struggling practitioners from those who effortlessly build thriving books of business.

Drawing from nearly a decade in public accounting as a business development leader, Neil dismantles the uncomfortable "sales" stigma that plagues many financial professionals. Instead, he presents a practical framework focused on asking better questions, avoiding the "default to yes" trap, and approaching every client conversation with genuine curiosity rather than a pitch.

You'll discover why sending proposals prematurely leads to ghosting, and how a simple question—"What exactly do you need to see to make your decision?"—can dramatically improve your close rates. Neil shares real-world examples of how slight adjustments in conversation flow have helped his clients win business they would have otherwise lost.

Perhaps most valuable is Neil's counterintuitive approach to growth: rather than constantly seeking more leads, focus on winning more of the opportunities already coming your way. By recording discovery calls, reviewing your performance, and refining your framework, you can transform a 30-40% win rate into 70-80% without any additional marketing spend.

Whether you're a fractional CFO, firm owner, or accounting professional looking to grow your practice, this episode provides the practical, no-nonsense strategies you need to win more business without sacrificing your professional integrity or feeling like a salesperson.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Why You're Quietly Losing Clients (And What Top Firms Do Instead) | with Roger Knecht13 Mar 202500:30:49

Tired of Feeling Like Just Another Number Cruncher?
If you're an accountant or bookkeeper stuck in the compliance grind—undervalued, underpaid, and wondering how to position yourself as a strategic advisor—this episode is your wake-up call.

🎙️ Roger Knecht, President of Universal Accounting Center, breaks down how to transform your bookkeeping or accounting practice into a high-value, profit-driving firm. With over four decades of experience helping professionals escape the transactional trap, Roger reveals the mindset and methods that attract premium clients who actually value your expertise.

  ✅ You’ll learn:

  • Why shifting from task-based work to value-driven strategy changes everything
  • The hidden cost of self-doubt—and how to conquer it
  • The “Accountrepreneur” mindset that separates thriving firm owners from the rest
  • Tina Chandler’s inspiring journey from solo bookkeeper to six-figure success

  🎯 Plus, Roger shares his proven 3-part formula for long-term growth:

  1. Expand your network
  2. Invest in personal development
  3. Adopt a CEO-level approach to your firm

 📍 Want more? Join Roger and other top industry experts at GrowCon 2025, happening May 5–7 in Utah—a hands-on, no-fluff event built for accounting professionals ready to scale, increase profitability, and finally take control of their future.
Exclusive Listener Discounts:

This episode could be the turning point in your career. Tune in now—and take the first step toward building the firm you actually want.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Financial Blind Spots That Are Holding Your Business Back – With Ken LaCroix06 Mar 202500:34:38

We dive deep into the world of fractional CFOs and their pivotal role in transforming financial strategies for businesses aiming to scale. Our guest, Ken LaCroix, a seasoned fractional CFO, shares his invaluable experiences and strategies for leveraging financial data, moving beyond gut-instinct decision-making, and harnessing analytical insights for growth. 

Ken illustrates the potential for fractional CFOs to bridge high-level strategy with day-to-day operations, inspiring a data-driven culture that helps businesses avoid pitfalls tied to misinformed decisions. He discusses the critical importance of financial planning and analysis, empowering leaders to look toward future forecasting to inform their decisions. Additionally, Ken emphasizes the need to overcome persistent educational barriers that hinder understanding of fractional CFO value, helping business owners recognize how they can benefit from enhanced financial oversight. 

With his compelling philosophy of relationship-building, Ken reshapes the perception surrounding accounting and consulting, positioning the fractional CFO as an ally dedicated to a client's success rather than just a necessary expense. He sheds light on how technology can streamline financial processes and reveals strategies for elevating financial conversations, ensuring that numerical insights lead to actionable business outcomes.

Whether you are a small business owner, an aspiring fractional CFO, or a professional looking to boost your financial acumen, this episode offers essential lessons on driving business success. Join us as we explore how to navigate the complexities of modern business and unlock your potential for growth. Don’t forget to subscribe, share, and leave a review!

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Real Reason Your Business Isn't Growing (And How to Fix It) – with Michelle Weinstein27 Feb 202500:25:29

Unlock the secrets to attracting high-paying clients without the dreaded "salesy" vibe. Explore insights with Michelle Weinstein from the Abundant Accountant, as she shares her transformative journey from finance to entrepreneurial success. We promise you'll master strategies that empower you to communicate your value effectively, freeing yourself from solely relying on referrals. Michelle's structured sales process and eight-week sales mastery course have already helped many firm owners establish themselves as authorities in their fields, and now it's your turn to benefit from her expertise.

Michelle takes us through the essential steps of positioning yourself as a trusted authority in your niche, enhancing both your professional and personal life. Hear inspiring success stories, including a client's remarkable revenue increase and stress reduction, while understanding the significance of targeting your ideal client. Michelle's own experiences, like her pivotal Shark Tank presentation, serve as a testament to the power of preparation and systematic approaches in achieving business growth. Listen in for actionable strategies that promise to elevate your firm to new heights, all while gaining personal freedom and confidence.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Your Firm Is Growing, But Not Scaling. Here’s Why - With Michael Straza26 Jun 202500:31:36

Growth ≠ scale, and too many founders learn that the hard way.

In this episode, I sit down with Michael Straza of Straza Consulting to unpack what actually holds back firms from reaching the next level and why more sales won’t fix a broken structure.

They dive into:

  • The difference between running a business and truly being in control
  • Why poor delegation crushes growth (and team morale)
  • How Straza helped firms jump from $5M to $15M, then rebuilt profit
  • Real stories of operational friction, founder bottlenecks, and burnouts
  • How to tell if your company’s outgrown its team (and what to do next)

If your firm is scaling in size but not in profit or if you’re starting to feel like the bottleneck, this episode will help you reset your foundation and scale the right way.

👉 Tap play and learn how to grow past $10M without breaking your business.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


What Most Consultants Get Wrong About High-Ticket Clients (And How to Fix It)—with Stan Sukhinin20 Feb 202500:21:31

Ever wondered how a hedge fund dream turned into a thriving career in financial consultancy? Meet Stan Sukhinin, the fractional CFO advisor from Sorso in Austin, Texas, who did just that. At fifteen, Stan was already captivated by the world of finance, setting him on a path that included investment banking and a bold move to start a hedge fund in New York—only to pivot to financial consulting during the pandemic. We promise you'll uncover not just his story of resilience and adaptation but also the innovative methods he employed to master client acquisition in a field where technical skills often overshadow business development acumen.

In our conversation with Stan, we unravel the complexities of managing client relationships and the art of business development within financial consultancy. Listen as he shares insights into conducting effective discovery calls and the strategic decision-making involved in recognizing when to refer clients to other experts for mutual benefit. Learn about the transition from hands-on client work to focusing on expanding a consultancy, and discover the secrets to attracting high-end clients using platforms like LinkedIn. Tune in for a masterclass on elevating your accounting business and staying ahead of industry trends with strategies that promise to unlock your business's full potential.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Strategies Wall Street Won’t Share with You – Insights from Luigi Rosabianca & Matthew Meehan14 Feb 202500:20:48

Unlock the secrets to thriving in the financial services industry as we bring you an engaging discussion with Luigi Rosabianca and Matthew Meehan from Shield Advisory Group. With their journey from the high stakes of Wall Street to founding a firm dedicated to supporting small and medium-sized businesses, Luigi and Matt reveal the strategies that have fueled their success. Tune in to discover how their unique partnership has enabled them to provide vital guidance, especially during the turbulent times of the COVID-19 pandemic. Hear about their innovative collaborations with CPAs and accounting firms across the U.S., where they offer resources like the ERC tax credit, creating a positive impact for countless small business owners.

Learn how to future-proof your business with proven techniques to maximize growth and diversification. Luigi and Matt stress the importance of a multi-channel marketing strategy to avoid the pitfalls of over-reliance on a single platform. They also share insights into balancing branding efforts with direct consumer interactions. Gain valuable knowledge on cross-selling and upselling services within the accounting sector to enhance client relationships and revenue streams. Conclude your listening journey with powerful strategies to position yourself as a trusted advisor, attracting high-paying clients and unlocking your business's full potential.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Importance Behind Systems: How to Keep Your Business Running—Even When You Can’t06 Feb 202500:12:46

When unforeseen challenges strike—like losing your laptop and being out sick for a week—your business systems are put to the ultimate test. In this episode, we explore how our tried-and-true processes kept the wheels turning during a tough time. We also share actionable strategies for delegating tasks and creating systems that empower your team to step in seamlessly. Tune in for candid insights on fine-tuning your processes, ensuring your business not only withstands setbacks but flourishes through them.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


How Gamification Can Significantly Increase Client Retention with Bill Dillmeier30 Jan 202500:32:07

Unlock the secrets of financial success with our special guest, BIll Dillmeier, the mastermind behind Aperture Advisors. Journey with us as Bill shares his inspiring transformation from a traditional finance professional working with giants like Vanguard and Morgan Stanley, to a venture capitalist and private equity innovator. Discover how pivotal moments, including the 2008 financial crisis and his time with Bill Gates at Corbis, carved a new path for him, expanding his expertise beyond finance into the realms of global sales and the startup ecosystem.

Explore the fascinating world of gamification and its transformative impact on business engagement. Bill and I discuss the challenges faced by the stock photography industry and how digital adaptation was key to survival. We dive into the power of gamification not just as a buzzword, but as a real strategy deployed to enhance employee engagement and customer loyalty through innovative point systems and rewards. Even engineers at major space agencies find value in these strategies, proving gamification’s universal appeal and effectiveness in business interactions.

Get ready to elevate your professional game with insights on badging, credentialing, and data visualization. We break down the importance of platforms like Carrot and GitHub in recognizing talent and how visual tools can align and drive business momentum. Bill shares his strategies for leveraging LinkedIn to build a robust professional community and the shift from traditional SaaS pricing to more dynamic, usage-based models. Whether you're an entrepreneur or aspiring CFO, this episode is packed with valuable strategies for networking, branding, and business development in vibrant startup communities like Seattle.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Cutting Costs, Boosting Success: Greg Powell’s Vision for Smarter Financial Strategies23 Jan 202500:27:14

Discover how Greg Powell from Fifth Ridge Ventures is revolutionizing the financial landscape for medium-sized businesses in Atlantic Canada by introducing the innovative role of fractional CFOs. Greg shares his expertise on creating a flexible, three-month rolling plan tailored to address specific client needs, ensuring that businesses can effectively manage costs while prioritizing pressing issues. This episode offers a treasure trove of insights into Greg's client acquisition strategies, emphasizing the power of networking and the pivotal referrals from banks. It's a masterclass in financial consulting that highlights the immense value and peace of mind fractional CFOs bring to business owners by targeting and resolving their unique pain points.

Explore the exciting concept of a "flexible C-suite," where professionals from diverse fields band together as fractional executives to provide a comprehensive suite of services. Inspired by a motorcycle ride, Greg's partnership offers an innovative approach to business solutions, applicable in both Canada and the U.S. Gain a deeper understanding of the cultural and systemic differences between Canadian and American entrepreneurs, and how these nuances play a role in business operations. Greg also extends an invitation to U.S. businesses to leverage the cost-effective benefits of favorable currency exchange rates. Join us for an insightful journey into the challenges and triumphs of fractional CFO services, and the promising future of flexible executive solutions.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


2024 Reflections: Proven Strategies to Elevate Your Business in 202516 Jan 202500:15:51

In this solo episode, we’re diving into the strategies that worked wonders in 2024 to help our business—and our clients—achieve growth.
From high-intent Local Service Ads and Google Business Profile optimization to leveraging LinkedIn newsletters and starting Skool communities, this episode is packed with actionable tips to amplify your brand presence and streamline your marketing efforts.
Learn how to:

  • Generate quality leads with Local Service Ads.
  • Maximize your Google Business Profile for SEO and reviews.
  • Use LinkedIn newsletters to stay top-of-mind.
  • Build low-touch Skool communities to nurture prospects.
  • Launch or guest on podcasts for unparalleled exposure.

We’ll also explore how to repurpose content effectively, set up tools to increase engagement, and position yourself for success in the year ahead. Whether you’re a business owner, marketer, or professional looking to level up, this episode has something for you.

Want access to the resources we discussed in this episode? Join our Skool community here: Accounting Leads Now.

Interested in starting your own Skool community? Use our affiliate link to get started: Skool Affiliate Link.

Tune in and let’s make 2025 your best year yet!

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Pivoting from Patients to Profits: Aleksey Kaplan’s Path to CFO Success02 Jan 202500:31:49

Have you ever considered how similar financial planning is to a medical diagnosis? We unravel this intriguing comparison with Aleksey Kaplan from Kaplan CPA, who shares his unconventional journey from aspiring doctor to entrepreneurial CPA. Abandoning his medical dreams due to an unexpected aversion to needles, Aleksey found himself navigating through the tumultuous waters of real estate during the 2008 market crash. Thanks to some sage advice from his wife and his natural knack for numbers, Aleksey pivoted to accounting, turning his diverse business experience into a guiding light for fellow entrepreneurs.

Tune in as we redefine the role of a fractional CFO as a "financial doctor," where Aleksey draws insightful parallels between financial and medical diagnoses. With engaging analogies like likening tax planning to medical prescriptions, he simplifies complex financial concepts, making them approachable for every client. Discover how a color-coded scoreboard becomes a vital tool in assessing financial health, guiding clients toward informed decisions and ultimately, sustainable success. Whether you're a business owner seeking financial clarity or simply curious about the journey of this unique "financial healer," this episode promises a wealth of engaging insights.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Building Smarter Systems: Brett Linnenkohl’s Blueprint for Scalable Success26 Dec 202400:35:02

What if transforming your business into a well-oiled machine was within reach? Join us for a revealing conversation with Brett Linnenkohl of Evergreen Strategic Systems as he unveils his journey from baseball camps to becoming a fractional COO. Brett shares his secret recipe for business scalability, emphasizing the power of turning grand ideas into scalable systems. Discover how identifying invigorating tasks and documenting processes, perhaps with the help of tools like Loom videos, can propel your business forward by cutting through inefficiencies and unleashing innovation.

Transitioning from a hands-on business owner to a systems-driven entrepreneur might seem daunting, but Brett sheds light on how to conquer this challenge. Drawing inspiration from influential books and software like Lucidchart, Brett outlines the transformative impact of creating Standard Operating Procedures and visually mapping operations to achieve predictable outcomes. His insights shine a light on how addressing bottlenecks—particularly in marketing—can free up time for strategic initiatives, leading to smoother operations and enhanced business performance. Don't miss Brett's unique take on visualizing business processes to identify root issues and foster sustainable growth.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Cracking the Code: James Smith’s Guide to Growing Accounting Firms with Facebook Ads19 Dec 202400:27:44

Unlock the secrets to marketing success with our fascinating guest, James Smith, the innovative mind behind Bright Idea Marketing. From his early days as a technology-enthused child to becoming a leader in digital marketing, James shares his inspiring journey and insights into the world of accounting. Discover how his passion for website development transformed into a thriving marketing agency, focusing on leveraging platforms like Facebook for lead generation. Listen as James admires the role of accountants in business success and reveals how he's helping them attract clients in a competitive market.

Explore the untapped potential of Facebook ads for accountants, a tool that can revolutionize how firms grow and stabilize their revenue. James guides us through effective strategies that shift focus from one-off projects to recurring services, reducing financial volatility. Hear about how targeting specific industries can position accountants as experts, attracting high-value clients with minimal ad spend. We discuss the importance of creating a predictable system for lead generation, moving away from traditional referrals to ensure quality and fit for incoming clients.

As we navigate the challenges accountants face in standing out, we emphasize the critical role of specialized marketing support. Learn how firms like Bright Idea Marketing can handle branding and lead nurturing, allowing accountants to focus on what they do best. James underscores the importance of patience in marketing campaigns, advising against the costly habit of frequently switching marketing firms. We conclude with strategic growth tips, encouraging accountants to position themselves as trusted advisors and stay engaged with industry trends via LinkedIn. Don't miss this opportunity to gain valuable insights and enhance your marketing prowess.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


The Path to Success: Garrick Foy on Transforming Accounting Practices and Building Strong Teams12 Dec 202400:39:53

What if you could transform your accounting practice by simply rethinking your team structure and revenue model? Join us as we uncover the story of Garrick Foy from Lone Pine Capital, whose childhood curiosity led him to a unique pathway in the world of accounting and business. Inspired by his father's business dealings, Garrick pursued a master's in tax, equipping himself to tackle complex financial scenarios head-on. From his early days in Salt Lake City to becoming a business owner, Garrick highlights the significance of self-reliance in technical knowledge and strategic thinking. 

Building a CPA firm isn't just about numbers—it's about people. Garrick shares his insights on conquering the fears small firm owners face, such as the risk of client poaching by team members, by introducing the "team of three" concept. This strategic structure enhances specialization and ensures multiple client connections, safeguarding your client base even if staff transitions occur. Furthermore, Garrick advocates for a shift from one-time tax return fees to monthly recurring revenue, enhancing client relationships and stabilizing cash flow with the help of automated billing systems like ACH.

Effective growth isn't left to chance; it's meticulously planned. Garrick underscores the critical role of well-documented Standard Operating Procedures (SOPs) in smoothing operations and elevating the chances of a successful business sale. Discover the PACE plan concept inspired by the military, designed to bolster team flexibility and self-reliance, and learn why a systematic approach to lead generation beats unpredictable word-of-mouth referrals. By keeping the end goal in sight, whether it's scaling up or planning an exit, businesses can avoid a chaotic structure and pave the way for long-term success.

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Let’s map out your growth plan together → Book your free strategy call


2,600 CFOs. 1 Global Community. What Jack McCullough Learned from Leading Them All19 Jun 202500:30:15

2,600 CFOs. 100+ interviews. One framework every advisory-first firm should know.

Jack McCullough, founder of the CFO Leadership Council and host of the globally ranked Secrets of Rockstar CFOs podcast, shares what the best financial leaders do differently, and how to position your firm for where the industry is going.

This episode covers:

  • The CREATE Framework: 6 traits great CFOs consistently show
  • Why strategic thinking now matters more than technical skill
  • How to build CEO-level trust as a financial advisor
  • Lessons from interviewing 100+ top CFOs across industries
  • The mindset shift separating the rising stars from the stuck

Whether you're building your firm or advising one, this is the playbook serious leaders are listening to.

Want to connect with Jack?
Text: 617-678-0957
Email: jack@cfolc.com

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Gary's Guide to Building Lasting Client Relationships in Accounting05 Dec 202400:27:36

Unlock the secrets to transitioning from a liberal arts background to a thriving accounting career with Gary Massey from Massey and Company CPA. Gary's journey from global accounting firms to launching his own practice is a testament to resilience and authenticity. Learn how stepping out of the corporate world and fostering genuine relationships can propel your client base to new heights. Gary shares invaluable insights on marketing with confidence and leveraging CRM tools to create connections that last. This episode is a treasure trove of practical advice for anyone ready to step out of their comfort zone and embrace the world of networking and business growth.

Discover how accounting firms are transforming their marketing strategies in the digital age. We explore the critical role of SEO, blogging, and social media, and how platforms like YouTube are becoming powerful tools for reaching wider audiences. Learn about enhancing content through Google Business Profiles and the future potential of AI tools in content creation. Elevate your position as the advisor your clients need by strategically growing your influence and staying ahead of industry trends. Don't miss out on future episodes of CFO Chronicles that promise to keep you informed and inspired in the world of finance and marketing.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Numbers to Influence: Charlie Price's Journey to Transforming Accounting Firms28 Nov 202400:27:07

Discover how Charlie Price, the mastermind behind The High Profit Accountant, redefined his career from crunching numbers in the corporate world to becoming a beacon for marketing consulting in the accounting industry. Charlie joins us to share his inspiring journey of pivoting towards high-value, relationship-centered activities, leaving behind traditional tax work to help accounting firms thrive through advisory services. Feel the excitement as we reminisce about our first meeting at a lively event in Tampa and how it sparked a professional partnership that has flourished over the past three years.

Charlie opens up about his transformation, touching on personal growth and building confidence—a challenge many of us face. From overcoming the daunting fear of public speaking to nurturing an internal team ready to elevate client services, Charlie’s experience is a testament to turning apprehension into achievement. His insights into effectively transitioning clients from tax services to advisory roles not only brought monumental results for clients but also enriched firm revenues. We encourage those hesitating to embrace the spotlight to trust in their vision beyond the fear of external judgment.

Ready to boost your accounting firm’s success? In our discussion, we explore practical client acquisition strategies that focus on organic growth through content creation and community engagement. Charlie shares his expertise in leveraging existing client relationships for greater gains and emphasizes the importance of defining a unique business vision. He encourages the pursuit of high-end advisory and CFO services as a pathway to sustainable revenue. Tune in to understand Charlie’s approach to attracting high-paying clients and the exceptional value he brings to his community. Join us for this episode, rich in insights, and don’t forget to connect with Charlie and follow us for more valuable content.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Compliance to Advisory: Amanda C Watts’ Guide to Transforming Your Accounting Career21 Nov 202400:32:47

What if you could revolutionize your career from a compliance-based accountant to a sought-after business advisor? Join us as Amanda C. Watts from the Business Advisory Academy shares her journey into the accounting world and how she has transformed the landscape for accountants, bookkeepers, and CFOs. Inspired by her father's challenges and triumphs in the industry, Amanda reveals how a simple marketing tweak—like using her middle initial—can set you apart online and highlight your expertise in a crowded digital space.

Explore the power of building strong client relationships through authenticity and strategic questioning. Amanda emphasizes the importance of empowering clients to find their own solutions, which often leads to more meaningful outcomes than traditional advice. By embracing vulnerability and leveraging a network of experts, advisors can provide unparalleled support, fostering trust and long-lasting connections. Learn actionable strategies for those ready to transition into advisory roles, including how to start by supporting current clients beyond mere compliance, boosting both confidence and capability.

Dive into the nuances of effective sales conversations and relationship-building tactics that go beyond conventional marketing methods. Amanda and I discuss the benefits of transparent pricing and pre-call insights, which facilitate smoother dialogues and stronger client bonds. Discover how showcasing genuine pride in your offerings during sales calls can enhance trust and authenticity with potential clients. Tune in to gain insights into Amanda's streamlined sales process strategies and learn how to connect with her for further guidance in elevating your advisory services.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Elevate Your Earnings: Sarah Elliott Webb’s Revolutionary Strategies for Financial Harmony14 Nov 202400:26:24

Unlock the secrets to financial growth and harmonious business relationships with our special guest, Sarah Webb, the visionary founder of Webb CFO. Sarah takes us through her transformative journey from her beginnings at PricewaterhouseCoopers and a pharmaceutical company to becoming a successful fractional CFO catering to the private medical and legal sectors. You'll hear about the pivotal moments that led her to identify the crucial need for strategic financial planning in small enterprises and how this inspired her to establish Webb CFO. Sarah shares her expertise on helping business owners craft forward-thinking financial strategies that go beyond the basics of bookkeeping and tax preparation, ensuring that their financial goals align with their business aspirations.

Join us as we explore the "web way" of nurturing business relationships with empathy and effective communication. Sarah offers invaluable insights from "Crucial Conversations" training, teaching how to handle challenging dialogues with poise, thus maintaining a drama-free workplace. We'll discuss practical strategies for setting boundaries and nurturing accountability, all while avoiding the pitfalls of micromanagement. Plus, discover her savvy approach to pricing for new clients, starting with an hourly rate during initial cleanups and transitioning to fixed fees as client needs become clearer. Packed with actionable advice and real-world experiences, this episode is a must-listen for anyone eager to refine their approach to business growth and client relations.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Vision to Domination: Rusty Fulling’s Secrets for Leadership and Client Success07 Nov 202400:28:55

Discover the incredible journey of Rusty Fulling, founder of Fulling Management and Accounting, as he reveals the pivotal moments and strategies that have shaped his nearly 25-year career. We promise you'll gain insight into Rusty's transformative experience in Honduras that led him to see his business as a mission, sparking an era of growth through leadership development. Rusty's approach to future forecasting ensures that business owners aren't just swamped by daily tasks but actively pursuing their goals, providing clarity and peace of mind along the way.

Join us as we uncover the secrets behind Rusty's success in building meaningful client relationships and effective sales strategies. Learn how the GRACE acronym—Growth, Representing the client, Accountability, Champion attitude, and Eternal impact—has been a cornerstone of his business philosophy, leading to sustained growth and client retention. Rusty shares how defining an ideal client profile and integrating into clients' teams has been crucial for long-term success. Whether you're a new entrepreneur or a seasoned business owner, the insights and strategies revealed in this episode could transform your approach to business growth and client relationships.

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This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From 4.5 Years in Prison to a 7-Figure Multi-State Firm - With Patience Jackson Rose12 Jun 202500:36:55

4.5 years in federal prison. $0 to 7 figures. One of the most powerful growth stories you’ll hear this year.

In this episode, Dr. Patience Jackson Rose breaks down the exact mindset and strategies that took her from wrongful conviction to running multiple businesses across the U.S.

What we cover:

  • 💰 How she doubled, then tripled, then quadrupled her revenue in 3 years
  • 📈 Took one client from $5M to $12M in just 90 days
  • 🧱 Built a nonprofit + for-profit model that feeds sustainable growth
  • 🧠 Developed “backward business planning” - a framework built inside prison
  • 🤝 Now coaching 7- and 8-figure CEOs on clarity, numbers, and leadership

This isn’t fluff or theory. It’s the hard-earned playbook behind real growth.

👉 If you lead a firm and want to build something unshakable - this episode is your map.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Why 97% of Fractional CFOs Fail to Hit 7-Figures (Mark Gandy’s No-Nonsense Playbook)05 Jun 202500:29:07

97% of CFO consultants never crack 7-figures

Mark Gandy’s been breaking the mold since 2001. With a 98% close rate, 250+ podcast episodes. He’s living proof that the “fractional CFO” label is killing your growth.

In this episode, he shares:


 🔑 The #1 sales secret that closes more deals than any pitch deck
 ⚡️ Why recurring revenue might actually hurt your growth
 🚀 How referrals alone fuel his million-dollar business and why it works
 💥 The mindset that took him from Big 8 burnout to a thriving 20+ year CFO practice

If you’re tired of playing small, this episode is your roadmap to real success.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


From Layoff to FBI Whistleblower: The Wild Path to Success - with Andrew Jordan29 May 202500:27:19

Fired. Depressed. Then tapped by the FBI.


 Andrew Jordan’s story isn’t a straight line - it’s a masterclass in resilience, reinvention, and building a firm the right way.

In this episode, we unpack:

  • The real story behind a $20M fraud scandal (and Andrew’s whistleblower role)
  • How getting fired sparked the growth of Jordan CPA
  • What it takes to build a 12-person firm with EOS and zero burnout
  • The single best move Andrew made after losing everything

This one’s part cautionary tale, part playbook.
 If you’ve ever hit rock bottom  or feared it, this is your roadmap back up.

👉 Press play to hear how Andrew turned failure into fuel.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


How This CFO Landed 7 Clients with 30 Instagram Posts - with Jeremy Davila22 May 202500:28:55

7 clients. 30 posts. One phone.


Jeremy Davila didn’t wait to “feel ready” - he built a client pipeline with raw, consistent content.

In this episode, we break down:

  • The exact content that brought in new clients
  • Why 3 videos outperformed 10 cold emails
  • The $10K mistake most firms make on Instagram
  • How to use social without being “salesy”
  • The easiest way to create 30 days of content in 1 hour

If you’re not creating content, this episode might change your mind and your pipeline.

👉 Press play and steal the playbook.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


I Spoke on Stage, Signed 100 Books, and Still Felt Like an Imposter15 May 202500:15:22

I walked off stage and knew our business had just leveled up.

This wasn’t just a marketing play,it was a career milestone, a systems test, and a visibility machine rolled into one.

In this episode, I break down what really happened at GrowCon 2025, from battling nerves backstage to booking deals, meeting the team in real life, and learning where our systems still break.

Here’s what you’ll learn:

  • The ROI of sponsoring high-ticket events (and what most firms get wrong)
  • What happened after my talk that I didn’t expect
  • The moment I realized I’m not the bottleneck in my business anymore
  • How we’re building for scale and what this event exposed in our systems
  • The underrated real value of masterminds and community

If you’re serious about growing a firm that doesn’t rely on you 24/7 this one’s worth the listen.


Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Spreadsheet Killer: How to Dominate Sales with Zero Experience08 May 202500:22:08

Most accountants run from sales - Vanessa ran toward it.

 After 9 years behind the books, she pivoted into a full-time sales role and never looked back. In this episode, we unpack her journey from accountant to closer - and the mindset shifts that made it possible.

We get into:
 – How to make a career leap without starting over
 – Why mindset > tactics in outbound sales
 – What to do when the leads don’t say yes
– How to stay sharp, take feedback, and actually enjoy the game

Whether you’re scaling your firm, shifting roles, or just want to get better at closing—this one’s a must-listen.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Founders, You’re Leaking Profit, Here’s Where It’s Going - With Tom Schultz17 Jul 202500:26:38

You’re not broke, but you might be bleeding.


What if your biggest profit leak isn’t your pricing or marketing… but the decisions you’re not even tracking?

🎙 In this episode, fractional CFO Tom Schultz (48+ clients, $1M - $80M businesses) breaks down:


 • The hidden cost of founder “gut calls”
 • What really happens when you scale without financial structure
• Why money in the bank ≠ a healthy business
• The mindset shift that separates operators from real CEOs
• The hiring mistake that quietly kills growth

⏳ This episode might save you six figures, or years of rework.

📬 Want to connect with Tom?
 Reach him via LinkedIn or at CFO2Fractional.com

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


Burnt Out, Understaffed, and Scaling Anyway? Sharrin Fuller Has a System for That24 Jul 202500:30:56

If your team disappeared tomorrow, would your business survive?


 Most founders build fast, but not to last. Sharrin Fuller, founder of Glass Wallet Ventures, joins CFO Chronicles to share why even successful businesses stall (or collapse) when leadership ignores the endgame.

Inside this episode:
 • How Sharrin rebuilt everything after firing 10+ team members
 • Why documentation, not hustle, determines whether you scale
 • Her method for “cloning” your role so you can finally step back
 • The project management mistake that could kill your momentum
 • Real talk on fractional leadership, remote ops, and founder blind spots

💡 Plus: Sharrin’s funniest career pivots (yes, they include Costco and nail salons)

📬 Want to connect with Sharrin?
 Visit glasswalletventures.com her courses, templates, and contact details are all there.

🎙 Hit play. Then fix what’s breaking behind the scenes before it breaks you.

Send us a text

This episode is brought to you by Bill.com

  • Get Started with BILL. BILL Spend & Expense isn't your typical expense software - it's a powerful, free platform that works with the BILL Divvy Card to put you in control. We're talking credit lines from $50,000 all the way up to $5 million. That's fuel for expansion, strategic investment, and seizing those critical opportunities. See how BILL Spend & Expense can transform your business now at bill.com/promo500. Terms and conditions apply.

Ready to turn your firm into a lead-generating, profit-driving machine?
We help Bookkeepers, Accountants & Fractional CFOs generate consistent local leads, book perfect-fit appointments, and close premium clients, without cold outreach or ad guesswork.

Let’s map out your growth plan together → Book your free strategy call


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