Cart Insiders Podcast – Details, episodes & analysis

Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. 

Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!

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Topics Discussed: 

00:00 Intro

01:16 USB keys

04:23 $100B lost

07:50 The real Walter White?

12:34 Blinding sign

15:12 Zoom on over

17:39 One bad email

21:15 ChatGPT law firm

25:14 Geg & Gabe

26:10 Turkey of the year

29:41 Wrap up

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📒 RESOURCES

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⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

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 ✅ START FREE with Omnisend 

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⚡️No credit card required 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

It's FREE - Click here 👉 https://bit.ly/3ouu38j

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This isn't your typical email marketing podcast episode! 😅 

This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves? 

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Topics Discussed: 

00:00 Intro

01:15 Growth hacking / Growth marketing

02:52 Zero-party data

05:04 Learnings

06:56 Disrupt / Disruptor

09:19 Synergy

12:24 Wrap up

25:49 Wrap up

============================= 

📒 RESOURCES

============================= 

⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

=============================

 ✅ START FREE with Omnisend 

============================= 

⚡️No credit card required 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

It's FREE - Click here 👉 https://bit.ly/3ouu38j

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Join Greg Zakowicz and Gabe Macaluso in this episode as they tackle questions on lapsed-buyer messages, Gmail inbox vs. promotions tab, the best time of day to send emails, recession-proof marketing, and crafting Memorial Day campaigns. Gain valuable insights and practical tips on optimizing your email automation, achieving inbox placement, maximizing engagement with timely emails, and navigating uncertain economic times. Get expert advice on planning effective Memorial Day email and SMS campaigns. Don't forget to subscribe, leave your questions in the comments, and check out the link in the video description for cost-effective email marketing solutions. Happy marketing! 

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🕗 TIMESTAMP 

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00:00 Intro 

01:09 Workflow delays 

05:53 Gmail promotions tab 

09:10 Email send times 

14:07 Recession? 

18:14 Memorial Day emails 

21:35 Wrap up 

=============================

 ✅ START FREE with Omnisend 

============================= 

⚡️No credit card required 

⚡️Best for starting businesses 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

It's FREE - Click here 👉 https://bit.ly/3ouu38j 

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❗️ STANDARD & PRO plans with % DISCOUNTS %

 ============================= 

➡ Best for growing and medium-sized businesses focused on email marketing 

➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

Click Here 👉 https://bit.ly/45rqznz 

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🕗 TIMESTAMP 

============================= 

00:00 Intro 

01:09 Workflow delays 

05:53 Gmail promotions tab 

09:10 Email send times 

14:07 Recession? 

18:14 Memorial day emails 

21:35 Wrap up 
 

Join hosts Greg Zakowicz and Gabe Macaluso in this exciting episode as they tackle pressing questions about email marketing. They provide valuable insights and tips on topics such as email automation delays, the significance of preheader text, the impact of sending fewer emails on revenue, Amazon's return charges, and Mother's Day email campaigns. 

Learn about the ideal timing for automated emails like welcome series and cart abandonment sequences. Discover why preheader text is crucial, how long it should be, and gain general advice on using it effectively. Find out the connection between sending fewer emails and inbox placement, and get practical suggestions to address this dilemma with your boss. 

Explore the recent developments in return policies as Amazon charges for returns made at The UPS Store under certain conditions. Greg and Gabe discuss the potential influence on other online retailers. Don't forget to like and subscribe for more insightful episodes. And if you have any email-related questions, leave them in the comments section. Discover how great email marketing doesn't have to be expensive with Omnisend, a cost-effective solution offering 24/7 live support. Happy marketing!

 ============================= 

✅ START FREE with Omnisend

 ============================= 

⚡️No credit card required 

⚡️Best for starting businesses 

More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. 

Check our features. It's FREE - Click here 👉 https://bit.ly/3Mt0HiP

============================= 

❗️ STANDARD & PRO plans with % DISCOUNTS %

 ============================= 

➡ Best for growing and medium-sized businesses focused on email marketing 

➡ Best for high-volume senders aimed at adding extra power with SMS 

Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

Click Here 👉 https://bit.ly/3M6ZAF1

Welcome to our latest episode where Greg Zakowicz and Gabe Macaluso from Omnisend answer five burning questions on email and SMS marketing. From the optimal number of welcome series messages to the best days for email sends, to the frequency of scheduled SMS campaigns, and more, you'll get quick insights into best practices and industry trends.

In this fast-paced show, each topic is given three minutes of discussion, making it an informative and entertaining experience. If you're an ecommerce business, don't miss the opportunity to check out Omnisend's free and premium plans!  

Thanks for tuning in, and until next time, happy marketing!

============================= ✅ START FREE with Omnisend ============================= 

⚡️No credit card is required 

⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9

============================= 📒 CHECK THESE OUT ============================= 

⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign. 

👉 https://bit.ly/43oNU8D

============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= 

➡ Best for growing and medium-sized businesses focused on email marketing 

➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

Click Here 👉 https://bit.ly/41oc9lE
 

In this podcast episode, we cover five essential topics related to email marketing. We provide insights on how to improve click rates, what to consider when creating subject lines, the importance of browse abandonment emails, whether brands should offer free returns, and whether email list size matters. We keep the conversation fast-paced, covering each topic in three minutes or less. 

============================= ✅ START FREE with Omnisend ============================= 

⚡️No credit card is required 

⚡️Best for starting businesses More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. It's FREE - Click here 👉 https://bit.ly/3mvzNh9 

============================= 📒 CHECK THESE OUT ============================= 

⚡️Subject Line Tester: analyze and improve your subject lines before sending your next campaign. 

👉 https://bit.ly/43oNU8D 

============================= ❗️ STANDARD & PRO plans with % DISCOUNTS % ============================= 

➡ Best for growing and medium-sized businesses focused on email marketing 

➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

Click Here 👉 https://bit.ly/41oc9lE 

============================= 🕗 TIMESTAMP ============================= 

• 00:00 Intro 
• 00:39 Click Rates
•  04:25 Subject Lines 
• 08:34 Browse Abandonment Email 
• 12:37 Return Policies 
• 17:04 Email List Size 
• 21:08 Wrap Up 
   

In this episode, Ecommerce Marketing Expert Greg Zakowicz and Gabe Macaluso, Director of Customer Success at Omnisend, answer frequently asked questions about email marketing. They cover a range of topics, including email signup forms, text-to-image ratio in emails, email promotions, the impact of "Buy with Prime" on ecommerce sales, and tips for planning effective Easter email campaigns. 

Throughout the episode, Greg and Gabe share their expertise and practical insights to help you improve your email marketing campaigns and boost your sales. Whether you're a seasoned email marketer or just starting out, this episode is packed with valuable information that you can use to take your email marketing to the next level. 

So, sit back, relax, and join us for this informative podcast episode. If you have any email marketing questions of your own, be sure to leave them in the comments section, and don't forget to subscribe to the podcast for more great content.

 ============================= 

✅ START FREE with Omnisend 

============================= 

⚡️No credit card required 

⚡️Best for starting businesses 

More than 80,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. 

Check our features. It's FREE - Click here 👉 https://bit.ly/3KbIWEI

============================= 

❗️ STANDARD & PRO plans with % DISCOUNTS % 

============================= 

➡ Best for growing and medium-sized businesses focused on email marketing 

➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️

 Click Here 👉 https://bit.ly/3FQaKvO

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

This week I talked all about using SMS and MMS as part of your overall marketing program. 

Here are the main takeaways of the week. 

• SMS growth has been exploding over the past several years because Everyone texts, from Gen Z to Baby Boomers. SMS is an established communication channel. And like email, it is an opt-in channel.
• Begin collecting mobile numbers now. It will give you a head start when you're ready to launch an SMS program or give you an easy way to begin using SMS inside of your automated workflows.
• SMS is a great way to supplement email unsubscribes and can help lower your paid retargeting costs.
• Because SMS has near immediacy for being seen by the recipient, it makes perfect sense to use them to announce promotions such as flash sales and last chance reminders. 
• Be sure to use SMS in your automated email workflows, but don't feel you have to send one text for every email. Send a text message when it adds value for the subscriber.
• MMS can be a great addition to your text messages, and while you can use them with every text message sent, they do come with an extra cost. Because of this: 
  • Use images when it makes the most sense to do so, such as with product abandonment messages, new arrivals, product announcements, and on high-traffic days like Black Friday. 

Creating a robust opt-in SMS marketing program will no doubt help your brand connect with the modern-day customer and increase sales — just like Divatress did. 

I hope you were able to find something in this week’s tips that will help you increase your sales. 

I’d love to sign up for your SMS program, so be sure to let me know about it on Twitter or Linkedin. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday I talked about using SMS inside of your automated messages. Today, I want to briefly discuss when and when not to use MMS.

When you receive a text message from a brand, typically you will see text and a link. This is an SMS. 

When you receive an image with the message, this is an MMS.

Like with anything, an image can enhance the message you’re trying to convey. But that doesn’t mean you should always send an MMS.  

When deciding when and when not to use an MMS, consider the message and the value it provides the customer. For example, if you’re sending a message about a general site sale, will an image really make that message more inviting? It’s debatable. 

But, if you’re sending a message about new product arrivals or category-specific sale, it might b worth it. Or if you’re sending a message on a highly competitive day like Black Friday, an MMS may be needed just to stand out.   

The same holds true for automated emails. For a welcome message, do you really need a generic hero image along with your SMS — probably not? But a product image for a product abandonment message, heck yeah! 

People love images, so MMS can be a great addition to your text program but that does not mean you have to ALWAYS send an MMS to recipients.

Now, I should note. If you decide you want to send an MMS with every message there is nothing wrong with that. But it does cost more than sending only an SMS, so you should factor this increased cost into your strategy.  

There you have it. When it comes to SMS and MMS, there is no right or wrong — you just need to decide what works best for your brand and test different use cases.   

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!

Welcome everybody to Omnisend’s marketing tip series, where in roughly 3 minutes or less each day, I’ll give you actionable tips on ways to improve your email & SMS marketing program and help you increase sales.

Yesterday we talked about a few types of promotional SMS messages brands can send.  Today, I want to discuss using SMS inside of your automated workflows. 

First off, does it really make sense to use SMS in already high-converting automations? You know what I’m going to say — absolutely. Remember, it is an opt-in channel. If they are eligible to receive text messages it is because they explicitly said they wanted to. 

Who are you to deprive them of what they want?!

I mentioned how ecommerce brands increased automated SMS sends by nearly 260% last year. You should absolutely follow their lead. Now, that doesn’t mean you need to send an automated text message every time you send an automated email. Think about the user experience.

For a welcome series, it would seem logical to send an SMS right after signup and maybe again before their welcome offer expires. For cart abandoners, there are lots of options based on the cart total and purchase history as I talked about last week.  

Think through other series of messages, like browse abandonment. Maybe just one SMS to remind them of what they had their eye on. For a birthday series, maybe just an SMS on their actual Bday wishing them good times on their big day. 

Lapsed and unengaged buyers, maybe it makes even more sense as they may have stopped tuning into your emails. 

I encourage you to think through the customer experience along with their perceived intent at that moment. If SMS can help, send one. If it doesn’t add value, don’t. After all, like all marketing channels, the purpose is to provide VALUE for the recipient, not just another message.   

Finally, don’t forget your transactional messages, like order and shipping confirmations. Adding a text message informing customers of their order status can really go a long way to enhancing their purchase experience — especially if they are first-time customers.  

There you have it. Use SMS marketing in your automated messages, but don’t feel you need to match one SMS for every email. Think through the experience and add value where you can. 

Join me tomorrow where I’ll discuss the difference between SMS and MMS and explain when it does and does not make sense to use MMS. 

Thanks for tuning in to this episode of our marketing tips series. Feel free to let me know if you have any questions — and be sure to check out Omnisend and let us prove how we can help you double your conversions. 

Until next time, happy marketing!