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Explore every episode of the podcast Called to Both - Balancing Motherhood and Business for Photographers

Dive into the complete episode list for Called to Both - Balancing Motherhood and Business for Photographers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
181: Your Standards Are Too Low. Here's What It's Costing You and How to Fix It. 22 Jun 202600:13:08

Think back to the last big investment you made in your business. Did it elevate your business the way you wanted it to? If not, the problem might not be the investment. It might be that you need to raise your standards. In today’s episode, I’m sharing how to know if your standards are too low and how to fix them. 

In This Episode You’ll: 

  1. Identify where your standards are falling far too low
  2. Learn how to set down an old standard before picking up a new one


Find it quickly:

Signs your standards are too low (3:26)

Putting on a new standard requires shedding an old one (5:50)

How I raised my standards as a wedding photographer (8:29)

If this is speaking to you, you’re in great company(10:13)


Mentioned in this Episode:

The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist

Episode 178: Inside The Rise Collective: What Photographers Are Actually Working On: joymichelle.co/rise-collective-for-photographers

1:1 Photography Business Coaching: joymichelle.co/coaching



If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

180: You Don't Have to Choose Between Summer and Momentum: 3 Strategies That Help Me Stay Productive15 Jun 202600:11:17

How do you successfully run a business in the summer while also being a present mom? In today’s episode, I’m sharing 3 strategies that help me to stay productive while also spending intentional time with my kids.

In This Episode You’ll: 

  1. Learn how I help my clients stay intentional and productive during the summer
  2. Get 3 strategies that I use to keep my business momentum going while still spending time with my kids


Find it quickly:

How to have a productive summer (2:10)

What do you need to make space for? (4:11)

Get real about what the summer will look like (5:11)

Advocate for your business (6:10)

Resource yourself well (7:19)


Mentioned in this Episode:

The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist



If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

176: Here’s What Separates Photographers Who Rise to The TOP From Photographers Who Plateau13 Apr 202600:12:10

If you’ve ever felt like you’re doing everything right, but you're still not seeing the growth you expected—this episode is going to shift everything. In today’s episode, I’m unpacking the real reason some photographers continue to grow year after year while others plateau. 

Spoiler alert: it’s not talent, effort, or even how much you want it.

I’m sharing what I’ve observed after years of coaching photographers and building my own business—and the truth might surprise you. If you’re someone who wants to raise your prices, attract better clients, and build a thriving business without sacrificing your life, this episode is for you.

In this Episode:

  • Why working harder isn’t the answer to breaking through your current level 
  • The hidden ceiling that comes from building your business alone 
  • The three growth accelerators that actually move the needle

Find It Quickly:

  • 2:23 - Why Some Photographers Stall
  • 3:40 - Stop Building in Isolation
  • 5:30 - Perspective Changes Everything
  • 6:22 - Sequencing Your Investments
  • 7:45 - Accountability to Break Blocks
  • 9:11 - Momentum From the Right Room

Mentioned in this Episode:



If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Content Creation] Are You in A Content Rut? 5 Must-Know Tips For Creating Better Content15 Jul 202400:13:52

Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner!

[This episode is a re-run. It originally aired as episode 65 on May 29, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore the power of content marketing.
  2. Find your own way to master content creation.
  3. Learn 5 tips for creating content with ease.

Find it quickly:

0:29 - Mastering Content Creation

3:32 - Tip 1: Use a Content Writing or Outline Template

6:04 - Tip 2: Think About the Type of Content YOU Consume

7:37 - Tip 3: Add Your Own Insight

8:55 - Tip 4: Become a Student of the Platform You are Building Content On

11:11 - Tip 5: Add Images, Stats, and Enrichment to the Content

Mentioned in This Episode:

Episode 4: Affiliate Marketing

Episode 33: Content Marketing

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Marketing] 10 Tips for Using Instagram Stories to Get Clients and Reach08 Jul 202400:21:46

Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business!

[This episode is a re-run. It originally aired as episode 53 on March 6, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn how to use instagram's key story features.
  2. Explore data points to help you make decisions.
  3. Get 10 tips to using Instagram stories to attract clients and grow your small business.

Today's episode is brought to you by my free resource, The Brand Authority Blueprint! If you are ready to become seen as the go to expert in your field, and you want to build authority and credibility behind your name, then you're going to love this guide. It has actionable advice on becoming an in-demand brand and decide what you want to be know and remembered for.

Find it quickly:

1:41 - 1. Think of your story as a story.

3:50 - 2. Let your stories expire.

5:50 - 3. Be intentional about the 1st story you post.

7:20 - 4. Use engagement stickers as much as possible.

8:27 - 5. Don’t only post about your business.

12:09 - 6. Share your feed content to your stories, but not right away.

13:57 - 7. Use your Instagram message flags to mark leads or people to follow up with.

15:14 - 8. Use Instagram story captions!

16:14 - 9. Save your best stories to highlights so they live beyond 24 hours.

17:51 - 10. Use your account analytics to see what your audience likes.

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

113: Top 3 Ways to Improve Your Google Business Profile & SEO 01 Jul 202400:13:30

If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!

In This Episode You'll:

  1. Understand how to strategically optimize your Google Business profile.
  2. Learn how to repurpose your content as posts on Google.
  3. Get my go-to strategy for Google reviews to increase your rankings. 

Find it quickly:
1:27 - Introduction to Google Business Profiles
4:02 - Step-by-Step Guide to Optimizing Your Profile
7:00 - Leveraging Google Reviews for Better Visibility
10:41 - Analyzing Your Google Business Profile Performance

Mentioned in this Episode:
Google Business 

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

112: 5 Tips for Staying Organized in a Creative Business24 Jun 202400:23:59

I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business while staying organized.

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >>

In This Episode You'll:

  1. Explore the importance of organization in a creative business.
  2. Find tools that will streamline your business.
  3. Hear five tips to getting organized.

Find it quickly:
03:10 - Five Pillars for Organizing Your Creative Business
03:56 - Pillar 1: Systematize Your Creative Process
10:10 - Pillar 2: Manage Your Finances Effectively
12:45 - Pillar 3: Embrace the Rule of One
14:24 - Pillar 4: Schedule Regular Cleanups
18:45 - Pillar 5: Prioritize Creative Time

Mentioned in this Episode:
HoneyBook
Notion
The Artist's Way

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

111: Less, But Better17 Jun 202400:11:20

Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your business. In today's episode, we're exploring how you can do less, but better.

In This Episode You'll:

  1. Find the power of simplicity.
  2. Explore the value of less is more.
  3. Understand where to put your efforts.

Find it quickly:
1:25 - Pressure to do more
2:55 - Cut out what's not a main lead generator
5:25 - Track your time
6:39 - Improve by 1%
9:18 - My challenge to you

Mentioned in this Episode:

Dieter Rams

Toggl

Hobby to Pro Toolkit

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

110: 5 Things I’m Doing to (Hopefully) Double My Take Home Pay10 Jun 202400:20:54

Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I'm hoping to increase my revenue and increase my take home pay! Listen in as I'm sharing a few things I'm doing to strategically support this goal of doubling my profitability. 

In This Episode You'll:

  1. Explore why it's important to know your numbers.
  2. Learn 5 strategies for more take-home pay.
  3. Understand the value of profit in your business.

Find it quickly:
00:54 - The Importance of Take Home Pay

3:39 - Introduction to the Podcast

4:34 - Hiring a Coach 

5:21 - Creating a New Vision Board

8:31 - Narrowing Focus to High Income Offers

13:10 - Daily Repeating Marketing Activities

16:12 - Creating a Realistic Budget

Mentioned in this Episode:

Profit First

Notion

24: Master Your Business Finances & Money Mindset with Val Duvick

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

109: 3 Surprising Things I Learned Growing a YouTube Channel to 60k Subscribers03 Jun 202400:16:37

I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel!

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >> 

In This Episode You'll:

  1. Explore why Youtube is powerful for businesses.
  2. Three lessons I've learned while creating on Youtube.
  3. How to choose your focus on monetization.

Find it quickly:
2:40 - Journey and Focus of the YouTube Channel
3:35 - Educational vs. Entertainment Channels
4:26 - Monetization Strategies on YouTube Aren't for Everyone
8:48 - Subscribers Don’t Equal Income
10:50 - Youtube Videos Do the Selling

Mentioned in this Episode:

Episode 3: How a Youtube Channel Could Fit into Your Business

Hobby to Pro Toolkit

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Business Coaching] How to Build Your Brand Authority: 5 Essential Steps27 May 202400:13:39

If you are ready to start attracting dream clients who see your trustworthiness and credibility, it might be time to look at how you're presenting yourself online. Say goodbye to haggling over your pricing, long lead times for bookings, and bad clients. In today's episode, I'm sharing 5 ways you are losing authority online and how to fix it.

[This episode is a re-run. It originally aired as episode 86 on November 6, 2023]

Now if building authority is something that you want to dive even deeper into, trust me I've got you! I have a whole series of episodes on this and I a free guide for you to take a step closer to this today. You can download the Brand Authority Blueprint for free!

 Download Now >>

In This Episode You'll:

  1. Learn the value of brand authority.
  2. Establish trustworthiness and credibility.
  3. Review 5 mistakes you may be making online.

Find it quickly:

1:29 - The Importance of Brand Authority

3:29 - Using an Unprofessional Email address

4:31 - Enhance Your Email Signature

6:35 - Linking Away from Yourself

7:36 - Your Old Instagram Highlights

9:54 - Website Footer

Mentioned in this Episode:

Brand Authority Series: Episode 36, Episode 37, Episode 38, Episode 39

Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

108: Overcoming Doubt & Critics: Resilient Entrepreneurship20 May 202400:13:31

When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today's episode, we're discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey.

If you've ever felt like you are an outsider in your own industry or have face criticism and gossip that wasn't kind, you are in good company and this episode is for you.

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >> 

In This Episode You'll:

  1. Hear my own struggles with doubts and critics.
  2. Learn how to overcome those negative thoughts and opinions.
  3. Determine who is worth paying attention to.

Find it quickly:
00:20 - Overcoming Doubt & Critics
00:53 - Navigating Negativity and Self-Doubt
03:35 - The Entrepreneurial Journey: Doubts, Pivots, and Resilience
06:36 - The Importance of Mental Fortitude in Business
07:47-  Navigating Criticism and Embracing Your Path
10:13 - The Power of Being Misunderstood and Staying True to Your Calling

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

107: 7 Ways I Streamlined My Schedule for a 20-Hour Work Week | Time Management13 May 202400:23:10

If you work less than full-time hours in your business, than you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on how much I worked. Now my hours are half of what they were before, but the good news is that even on part-time hours, you can still make an impact and an income. In today's episode, I'm sharing 7 ways I streamlined my schedule while working just 20 hours per week for better time management and work life balance.

In This Episode You'll:

  1. Understand the productivity of parenthood.
  2. Find out the 7 ways I streamlined my productivity.
  3. Explore the tools I use for productivity.

Find it quickly:
0:53 - Embracing Part-Time Entrepreneurship
2:27 - Maximizing Efficiency: A Personal Journey
4:29 - Seven Strategies for a Streamlined Schedule
4:38 - 1: Theme Days
7:44 - 2: No Call Days
9:32 - 3: Content Creation Days/Blocks
10:35 - 4: Selling and income producing activities
13:15 - 5: Outsourcing
13:15 - 6: Knowing When to Wait on Projects
16:15- 7: Saying “No”  A Lot
19:04 Time-Saving Tools for Busy Entrepreneurs
23:21 Wrapping Up and How to Stay Connected

Mentioned in this Episode:
102: Ask Joy: Team Building, Delegation, & Running Multiple Brands
Toggle
Time Cube
Honeybook - Get 50% off!

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

175: Stop Working Like a Photographer. Start Thinking Like a CEO.06 Apr 202600:11:28

There is one shift that will completely change the way you run your business—and it has nothing to do with strategy. In today’s episode, I’m diving into a powerful identity shift that I’ve been seeing come up again and again in my coaching conversations. It’s not about doing more, working harder, or tweaking your pricing—it’s about how you see yourself.

I’m breaking down the difference between operating as a photographer who runs a business versus stepping into the role of a CEO who happens to be a photographer. This shift can unlock growth, clarity, and sustainability in ways that strategy alone never could.

In this episode: 

  • The key differences between a photographer mindset and a CEO mindset 
  • Why so many creatives hit a plateau and how to move past it 
  • What it actually looks like to operate like a CEO in your day-to-day business


Find It Quickly

  • 00:00 - Introducing the identity shift that changes everything
  • 01:56 - Are you thinking like a photographer or a CEO?
  • 03:00 - How each mindset approaches growth, pricing, and slow seasons
  • 04:54 - What it actually looks like to operate like a CEO
  • 07:08 - Why the rooms you’re in shape your growth
  • 10:00 - Questions to help you shift your mindset


Mentioned in this Episode:


If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

106: The Business Reboot Part 4 | How You Can Start Making Better Decisions in Your Business06 May 202400:14:55

Are you using data to make informed and aligned decisions in your business? In today's episode, we're diving into how you can make data-driven decisions that improve your business, along with what types of data you should consider tracking!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore the value of data-driven decisions.
  2. Find a balance in making informed & aligned decisions in your business.
  3. Understand what types of data you should track

Find it quickly:
1:14 - The Importance of Data in Decision Making
2:40 - Recapping the Business Reboot Series
4:46 - Data-Driven Decision Making: A Deep Dive
7:50 - Practical Tips for Tracking and Analyzing Your Business Data
13:26 - Concluding Thoughts and Next Steps

Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
Part 3 | 3 Ways to Boost Your Visibility
Free Notion TemplateNotion
Book a Discovery Call

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

105: The Business Reboot Part 3 | 3 Ways to Boost Your Visibility29 Apr 202400:15:30

As a part of this business reboot series, one of my goals is to help you get more clients. I think a big part of that is through being seen by new people—it's time to amplify your presence! In today's episode, we're exploring three methods of visibility!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

I believe that you need a visibility marketing strategy in your business. Having more visibility can lead to new revenue streams, new opportunities, and of course, making more sales. Inside of my three month coaching accelerator, we work one on one to craft a custom strategy for your business so that you can not only get that insane visibility, but build the brand authority and sell more of your offers at the same time. Apply to work with me inside of this visibility coaching program below!

Learn More >>

In This Episode You'll:

  1. Explore the value of visibility.
  2. Hear three methods to boost your visibility.
  3. Find resources to help your visibility strategy!

Find it quickly:
1:57 - Content Creation
7:58 - Pitching
10:16 - Networking

Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
PitchPower Templates

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

104: The Business Reboot Part 2 | Building Your Strategic Roadmap22 Apr 202400:11:48

As we dive into part two of the business reboot series, it's time to talk about your roadmap. In today's episode, we are creating a roadmap so you feel clear and organized in your plan.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by Hobby to Pro Toolkit. I know just how many steps it takes to set up a photography business that you can feel confident in. Hobby to Pro Toolkit is your one-stop solution where you’ll find every tool, template, and guide that you need to confidently go pro in your business.

Enroll Now >>

In This Episode You'll:

  1. Build a strategic roadmap for your business.
  2. Understand what to put in your content plan.
  3. See the benefits of having a plan.

Find it quickly:
:57 - Part 1 Recap
1:48 - Why Planning is Important
2:54 - Creating Your Strategic Roadmap
7:45 - Content Plan
 
Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
12 Week Year
Notion

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

103: NEW SERIES 🎉 The Business Reboot Part 1 | Assess & Reflect: Setting the Foundation15 Apr 202400:16:21

Welcome to our brand new series, The Business Reboot! Over the next four episodes, we're going to hit the reset button on our businesses to gain clarity, attract new clients, and fall back in love with your business. In today's episode, we're exploring the foundation of your business through assessing, reflecting, and clearing out the clutter!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Reset the foundations of your business.
  2. Assess and reflect on what's working.
  3. Explore what you'll bring with you in the future of business.

Find it quickly:
4:40 - Setting the Foundation
5:18  - Assess
6:08 - Reflect
8:48 - Clarity
10:26 - Homework

Mentioned in this Episode:
Notion
Giant Post-It Notes

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Time Management] 3 Ways to Maximize Your Time and Build More Margin Into Your Day08 Apr 202400:23:05

When you’re called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we’re also distracted by both physical and digital clutter in our everyday lives. In this episode, I’m sharing how you can create more time and space in your days by building more margin and whitespace.

[This episode is a re-run. It originally aired as episode 51 on February 20, 2023]

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn how to declutter digital and physical spaces.
  2. Create rules around boundaries.
  3. Simplify decisions and task in your daily life.

Find it quickly:

2:27 - Ways to Create More Time and Space in Your Days

3:33 - Declutter Your Space

7:20 - Digital Declutter

9:16 - Set a New Rule Custom to You

16:45 - The Rule of One

Mentioned in this Episode:

 Photoboss Method

Take Back Your Time by Christy Wright

Slack

Notion

Blog:  Softwares and tools

Honeybook

Factor

Robot Vacuum

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

102: 💬 Ask Joy: Team Building, Delegation, & Running Multiple Brands01 Apr 202400:18:14

Welcome back to our Ask Joy series, where I'm answering your listener-submitted questions here on the podcast! In today's episode, we're discussing team building, delegation, and running multiple brands. Listen in as I share a little behind the scenes of my business and how it operates day to day!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Learn where you can find ideal team members.
  2. Explore how to delegate.
  3. Balance two businesses.

Find it quickly:
2:09 - Where did you find your team members?
7:11 -  How do you learn to delegate?
10:59 - How do you manage running two business focuses? 

Mentioned in this Episode:
Buy Back Your Time
HoneyBook
Kajabi
Episode 47: Ready to Hire a VA in Your Business? Here’s Where to Start!
Episode 31: Growth Mindset: The Number 1 Predictor of Your Success

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

101: 3 Ways to End “Spray and Pray” Marketing and Get Steady Leads and Clients25 Mar 202400:16:18

If you're ready to stop making up your marketing each week or month as you go along, this episode is going to be your guide. It's time to end the "spray and pray" marketing strategy you've been piecing together and focus on how you can consistently gain steady leads that turn into clients. In today's episode, I'm sharing three ways to end the "spray and pray" marketing method, along with how to determine which platforms you should incorporate into your plan.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Define spray and pray marketing.
  2. Explore the three ways to stop the spray and pray marketing method.
  3. Learn the types of platforms you need in your marketing plan.

Find it quickly:
2:47 - What is Spray & Pray Marketing?
5:14 - 3 Ways to End Spray & Pray Marketing
6:22 -Set the Target
8:18 - Know Your Strengths and Weaknesses
10:34 - Think Campaign, Not Posts
13:15 - Which platforms should I use?

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

100: Celebrating 100 Episodes with a Huge Giveaway 🎉18 Mar 202400:16:58

Today we're celebrating 100 episodes of Called to Both, the podcast for the ambitious woman raising both children and growing a business that she loves. As we celebrate, I want to share some of the best parts of hosting a podcast, my favorite episodes, and how you can celebrate with us! Plus you can enter our 100th episode giveaway!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>


In This Episode You'll:

  1. Explore the Called to Both podcast milestones.
  2. Hear my favorite episode!
  3. Learn how to enter the 100th episode giveaway.

Find it quickly:
Enter the 100th Episode Giveaway (2:29)
Reflecting on 100 Episodes of Called to Both (5:51)
Trademarking Called to Both (6:49)
What's My Favorite Episode? (7:56)
Behind the Scenes of Producing a Podcast (11:18)
My Favorite Thing About Content Creation (13:12)

Mentioned in this Episode:

Episode 5: What to Do When Your Ambitions Don’t Match the Time and Energy You Have | The Energy/Ambition Mismatch

Indie Law

Podcast Application Form

Gaffin Creative

More ways to Connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

99: How to Prepare Your Small Business for Maternity Leave or Time Off11 Mar 202400:35:00

From maternity leaves to sabbaticals, taking time off from your business takes a lot of thought and intentional planning. As entrepreneurs and self-employed business owners, we don't have PTO or company policies that cover these important details. In today's episode, I asked four of my fellow podcast hosts who are called to both to share their own advice on how to prepare your small business for time off. Listen in as Caitlin Howard, Jordan Jones, Val Duvick, and Jillian Dolberry share their advice on business finance, content planning, and having team members in place to support you, plus more!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Hear from entrepreneurs who have successfully taken time off in their business.
  2. Explore different considerations for maternity leave.
  3. Find new podcasts to listen to!

Find it quickly:
3:07 - Advice from Val Duvick
8:34 - Advice from Cait Howard
17:20 - Advice from Jillian Dolberry
24:25 - Advice from Jordan Jones
33:13 - Advice & Wrap Up with Joy

Connect with Val: valmarlene.com | Creative Income Cure Podcast
Connect with Caitlin: amplifyboutique.com | Ambitious Moms Club Podcast
Connect with Jillian: jilliandolberry.com | The Grace Filled CEO Podcast
Connect with Jordan: jordanjones.co | Work + Worship Podcast

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

98: The System I Use to Organize the Photos and Videos on my Phone for Faster Social Media Posting04 Mar 202400:09:31

If you've ever found yourself scrolling and scrolling through your phone to find a specific photo to post on social media, scroll no more. This episode is for you—I'm sharing the exact system I use to organize my photos and videos on my phone! This eliminates the headache of not knowing what to post, but also saves you time and effort when picking your content!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Understand the value of cohesive, branded content.
  2. Explore the system I use for posting to social media.
  3. Get organized within the folders in your camera roll.


Find it quickly:
2:35 - Folder with Headshots and Brand Photos
3:55 - Folder with PNG Logo Files
4:38 - Folder with Testimonials and Social Proof
5:18 - Stock Video Folder
6:11 - Portfolio Folder

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

The Real Strategy Behind Audience Engagement That Actually Converts30 Mar 202600:19:14

How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential part of the sales process. In today's episode, I'm highlighting how you can get the responses you're looking for by training your audience to talk to you!

This episode originally aired as episode 127 on December 23, 2024.

In This Episode You'll:

  1. Explore the value of an audiences' response.
  2. Learn the key to training your audience to respond.
  3. Understand the key prompts that encourage your audience to talk to you.

Find it quickly:
1:42 - The Importance of Audience Engagement
4:23 - Choosing the Right Platform for Engagement
6:46 - Creating Content that Invites Dialogue
9:07 - Handling Initial Quietness and Building Relationships
10:37 - Responding to Engagement and Being Active
13:45 - Understanding Different Audience Types

Mentioned in this Episode:
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.


If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

97: 💬 Ask Joy: Balancing Client Work, Slow Seasons, Affiliate Marketing, & 8 Hour Work Weeks26 Feb 202400:22:28

While there are so many topics we cover here on the podcast, I wanted to answer the questions of our listeners! I recently put a poll up on my Instagram stories asking you all what you wanted to know about business, motherhood, balance, and everything in between! In today's episode, I'm answering a few of those questions about balancing client work, dealing with slow seasons, finding success in affiliate marketing, and how I manage part-time work weeks.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

HoneyBook is the client management software that I use to send contracts, get paid, and keep track of my clients, inquiries, and projects. You can get 50% off HoneyBook at the link below!

Learn More >>

In This Episode You'll:

  1. Learn how to balance admin work and client work.
  2. Explore at-home services for your business.
  3. Ensure your affiliate marketing aligns with you.
  4. Learn how to scale to part-time hours.

Find it quickly:
2:26 - How can I start to prioritize my own business over a heavy client work load?
7:33 - If you were a single homeschooling mom and needed to make $60K, what would you do?
11:33 - I find affiliate marketing boring… send help!! Motivational advice?
13:30  - If you could only work 8-10 hours a week in your business, what would you focus on to move the needle and make the most of that time so you could eventually make full time income?

Mentioned in this Episode:
HoneyBook
Notion
Affiliate Marketing Jumpstart
Profit First
Episode 24 Master Your Business Finances & Money Mindset with Val Duvick

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

96: How to Make Sure Your Content Makes You Money 💰19 Feb 202400:16:18

Have you ever felt like creating content in your business was a complete waste of time? Whether you're not seeing the payoff or you're simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you'll see the results you're looking for.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Hear which types of content you can easily make money from.
  2. Explore monetization opportunities for your content.
  3. Understand a simple strategy for making money from your content.

Find it quickly:

1:10 - Creating Intentional Content
4:31 - Building an Email List
6:49 - Use affiliate links
8:04 - Build a community
9:57 - Talk about your own products & services

Mentioned in this Episode:
Flodesk
Kajabi
Affiliate Marketing Jumpstart Guide
Episode 74: Growing Beyond Services: Building Diverse Revenue Streams
Episode 75: Affiliate Marketing for Content Creators
Episode 28: Growing a Facebook Group to 10k Members and My Best Community Growth Tips
Hobby to Pro Toolkit
Coaching & mentorship
PitchPower Email Templates

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Entrepreneurship]: 3 Simple Habits for Winning the Day, Everyday12 Feb 202400:12:07

Does every day feel like a win to you? Everyone has rough days, but I've created three simple hacks for winning the day, every day. In this episode, I'm sharing how to create a more favorable life and business by making very small changes in your day to day!

(This episode is a re-run. Original airdate was April 1, 2022)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode:

  1. Identify what makes each day feel like a win for you.
  2. Be better prepared heading into each day.
  3. Find ways to reward and care for yourself.
  4. Implement three hacks for winning the day.

Find it quickly:

0:08 - 3 Hacks for Winning the Day

1:36 - Create an End-of-Day Next Actions List 

3:41 - Do Tasks that Tomorrow's Version of You Will Appreciate

6:03 - Celebrate Really Small Things

10:38 - Recap

Links + Resources mentioned in this episode:


More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE
CALLED TO BOTH COMMUNITY

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

95: How to Become a Podcast Guest that is Remembered and Asked to Come Back Again05 Feb 202400:15:36

If you're thinking about being a guest on more podcasts this year, you're in the right place! In today's episode, I'm sharing how you can become a favorite podcast guest that is remembered and asked back! From creating a wonderful experience for the host, providing unique and valuable education to their listeners, and going above and beyond to stand out, it's time to get visible through podcast guesting this year!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Explore the value of visibility through podcast guesting.
  2. Understand the three phases of being a good podcast guest.
  3. Learn the importance of collaboration as a podcast guest.

Find it quickly:

1:28 - Podcast Guesting
3:30 - Phase 1 - The Pitch
7:30 - Phase 2 - The Recording
12:30 - Phase 3 - The Promotion

Mentioned in this Episode:
Episode 6: Your Business Needs a "Power Hour"
Shure MV7 Mic (What I use for the podcast currently)
Logitech Blue Yeti Mic (I’ve used this for podcasting and courses)
Logitech Web Cam

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

94: Instagram Called Me. Here’s What I Learned29 Jan 202400:23:51

Have you ever wanted to jump on a call with the team from Meta & Instagram? I recently got that call and had the chance to ask all of the burning questions we're dying to have answered! From the importance of the blue check mark to understanding what features are meant for growth and which for engagement, they answered it all. Listen in to get all the details from a content strategist at Instagram!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Get behind the scenes details on my call with Instagram.
  2. Learn the difference in features meant for growth vs. engagement.
  3. Explore the importance of Broadcast channels and how to use them.

Find it quickly:

2:41 - Instagram Called Me
5:37 - Instagram Stories
9:50 - Broadcast Channels
11:39 - The Blue Check Mark
14:28- Hashtags on Reels
15:33 - Consistency & Engagement
16:49 - Instagram Lives
17:34 - Growing on Instagram

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Business Tools] The Software, Tools, and Apps I Use to Run My Business22 Jan 202400:29:15

Have you streamlined your business with the right tools, softwares, and apps? As a business owner, there are so many things to consider, so when it comes to optimizing the behind the scenes of your business! In today’s episode, I'm sharing the tools I use in my business, what I use them for, why I use them, and the cost for each. I always enjoy episodes like these when other creatives do them, and just really like knowing what other creatives use to run the day-to-day operations in their businesses.

(This episode is a re-run. Original airdate was May 2, 2022)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Explore what tools you should consider for your business.
  2. Hear how to get the most our of your tools.
  3. Determine which you should invest in.

Find it quickly:

3:18 - About My Business & Tools

4:33 - Communication Tools

10:24 - Website Tools

12:43 - Teach Tools

24:23 - Personal Tools

26:02 - MileIQ 

27:02 - Focus & Snapseed


Mentioned in this Episode:
Try Honeybook >>
Try Notion >>
Try Slack >>
Try Voxer >>
Try G Suite >>
Try Google Drive >>
Try Showit >>
Try Yoast >>
Try Tailwind >>
Try Tubebuddy >>
Try Planoly >>
Try Kajabi >>
Try Flodesk >>
Try Canva Pro >>
Try LR Classic >>
Try Pixieset >>
Try Zoom >>
Try Audible >>
Check Out My Shop >>
Try Toggl >>
Try MileIQ >>
Try Focus >>
Try Snapseed >>

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community 

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Business Coaching] How Perfectionism is Holding You Back from Success and What To Do About It15 Jan 202400:19:08

Is perfectionism holding you back? Maybe you haven't even realized that you're a perfectionist. In today's episode, I'm sharing a few tell-tale signs of a perfectionist, how to distinguish standards vs. perfectionism, and four affirmations to help you overcome perfectionism.

Today's episode is brought to you by Honeybook, my favorite client management software, where I send contracts, get paid, and keep track of client inquiries and projects! HoneyBook allows me to send questionnaires, invoices, see easy to understand a detailed financial reports, set up meetings and appointments through their built in scheduler tool, and so much more! Try Honeybook for free and get 35% off your first year.

TRY HONEYBOOK >>

(This episode is a re-run. Original airdate was January 9, 2023)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Learn about perfectionism vs. high standards.
  2. Explore the tell-tale signs of a perfectionist.
  3. Pull four affirmations to help you overcome perfectionism.

Find it quickly:

2:26 - Perfectionism as a Business Owner

4:28 - Tell-Tale Signs of Perfectionism

11:32 - Perfectionism Holds Us Back

12:46 - Standards vs. Perfectionism

15:32 - Affirmations

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

93: Diversify Your Revenue Streams: 3 Steps You Can Take This Month08 Jan 202400:14:55

Being a business owner requires you to be flexible and sometimes that means changing your methods in order to continue to grow and stay relevant. Having more than one way to generate revenue can be a game changer in your business. In today's episode, I'm sharing how diversifying my revenue allowed me to build an entirely new business and opened doors I used to only dream about.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

Try Kajabi >>

In This Episode You'll:

  1. Diversify Your Revenue
  2. Build Brand Authority
  3. Explore and Expand Your Offerings

Find it quickly:

2:28 - Building Brand Authority
4:33 - Identify Complementary Offers and Passive Income Opportunities 
10:10 - Talk to your Clients, Customers, and/or Buyers

 Mentioned in this Episode:

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

92: Stay Consistent at Content Creation With These Simplification Tips01 Jan 202400:45:04

Content marketing is one of the top mediums that small businesses can utilize in order to grow their brand. In today's episode, I'm chatting with my dear friend Jordan Jones about simplifying your content creation process and making it a consistent piece of your marketing strategy this year. If you've needed help and guidance around your content creation process, this episode is for you!

This conversation originally took place on my friend Jordan Jones's podcast and I can’t wait for you to hear this episode.


If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Learn the value of creating consistent content to build brand authority.
  2. Explore how to get started with content creation for your business.
  3. Take the first steps to building your content strategy. 

Find it quickly:

4:54 - Content Creation & Brand Authority
10:27 - Strategy & Simplification
14:55 - Consistency
20:21 - Getting Started with Content Creation
41:58 - Rapid Fire Questions

 Mentioned in this Episode:

Connect with Jordan:

Website: jordanjones.co

Instagram: instagram.com/jordanjones.co

Podcast: jordanjones.co/podcast

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Sustainable Business] My Husband Interviews Me On My 10 Year Business Journey25 Dec 202300:27:33

It's been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some of my own questions about being married to an entrepreneur!

(This episode is a re-run. Original airdate was March 13, 2023)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Meet my husband, Felipe!
  2. Learn how partners can support their entrepreneurial spouses.
  3. Hear my advice to younger, newer moms who are called to both.

Find it quickly:

:52 - Meet Felipe

1:25 - Felipe's Involvement in Joy Michelle Co

3:42 - Felipe's Support in My Business

6:09 - Advice for Spouses on a Similar Journey

7:24 - Top Moments as a Mom and Business Owner

10:30 - Advice to Pregnant Joy

12:11 - Owning a Business with One Kid vs. Two

16:28 - The Transition into Entrepreneurship in a Relationship

19:12 - What it's like to be married to a dreaming entrepreneur?

21:34 - Does he wish I would go get a job?

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

174: 3 Problems I Coached My Clients On This Week (What Really Happens Inside My Coaching Calls)23 Mar 202600:17:40

I’m pulling back the curtain on real coaching conversations—and what I found might surprise you.

This week, I did something I’ve never done before: I’m walking you through three real client case studies from inside my coaching sessions. These are experienced photographers—talented, established, and doing so many things right—but still hitting frustrating plateaus.

What’s fascinating? The problems they thought they had weren’t the real problems at all. In this episode, I break down how we identified the true blind spots in their businesses and the strategic shifts that led to immediate breakthroughs.

In this episode:

  • Why more traffic won’t fix a conversion problem (and what will)
  • How generosity can actually accelerate your authority—not dilute it
  • The key to raising your prices without just saying “luxury”

Find It Quickly:

02:48 - Case Study #1: A wedding photographer stuck in a booking plateau

08:50 - Case Study #2: “Is my freebie too good to give away for free?”

13:04 - Case Study #3: Raising prices without just saying “luxury”

Mentioned in this Episode

joymichelle.co/coaching


More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

91: Highs & Lows of 2023 and The Lessons I’m Taking Into 202418 Dec 202300:27:26

So much can happen in just one year—this year felt like so much changed. In today's episode, I'm sharing the highs and lows of 2023, along with the lessons I'll be taking into 2024. From mindset shifts to challenges faced, I'm sharing it all.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Hear the challenges I faced in 2023.
  2. Explore the highlights that came from those challenges.
  3. Learn so key takeaways and lessons that I'm bringing into 2024.

Find it quickly:

2:39 - Challenges & Lessons Learned in 2023

13:20 - Highlights of 2023

17:30 - Thoughts & Takeaways

Mentioned in this Episode:

Episode 72: Sabbatical Recap: Reflections from Taking a Month Off from My Business

Episode 79: Navigating Sponsorships and Brand Deals: Are They Worth It? A Guide to More Successful Brand Collaborations

Episode 16: How to Live a Simple Yet Rich Life with Kayla Brint

Episode 49: Investing in In-Person Education: Elevate 2023 Recap

Visibility Coaching

PitchPower Templates

The Photoboss® Method

The Artist's Way

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Work Life Balance] How to Get More Done as a Working Mom11 Dec 202300:37:44

One of the biggest shifts that has happened in my business since becoming a mom has been the fact that I cut my work hours in half (probably more than half. In this episode (that originally aired on the Business Babes Collective Podcast), I'm walking you through my journey of entrepreneurship, the transition into education, becoming a mom, and how I'm productive as a mom who is Called to Both.

This conversation originally aired on The Business Babes Collective with Danielle Wiebe. Danielle was kind enough to let me re-air this episode here on the Called to Both Podcast!

Today's episode is brought to you by Honeybook, my favorite client management software, where I send contracts, get paid, and keep track of client inquiries and projects! HoneyBook allows me to send questionnaires, invoices, see easy to understand a detailed financial reports, set up meetings and appointments through their built in scheduler tool, and so much more! Try Honeybook for free and get 35% off your first year.

(This episode is a re-run. Original airdate was April 10, 2023)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

In This Episode You'll:

  1. Hear my own journey to motherhood while being a business owner.
  2. Explore what it means to feel called to both.
  3. Find productivity tips for limited work hours.

Find it quickly:

3:38 - My Start to Entrepreneurship

10:07 - The Transition of Being Called to Both

21:09 - Productivity in Half the Hours

Mentioned in this Episode:

The Business Babes Collective with Danielle Wiebe

https://learn.joymichellephotography.com/biz-planning-guide

https://learn.joymichellephotography.com/power-hour-checklist

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

90: Someone Tried to Steal My Brand04 Dec 202300:14:10

Earlier this year, I got a message that someone was using my trademarked brand name as their own. I was devastated. I've worked so hard to establish Photoboss® as a brand and community and to see someone else using it really hurt. In today's episode, I'm sharing how I navigated it from a legal standpoint and the lessons I learned from it that I also took into my other brands.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Hear how someone tried to steal my brand.
  2. Learn what action steps I took to stop it.
  3. Explore lessons in trademarks every business owner should know.

Find it quickly:

2:19 - Trademark Infringement & Protection

4:12 - Trademark Ownership

6:25 - Lesson 1

9:11 - Lesson 2

9:43 - Lesson 3

11:06 - Lesson 4

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

89: I’M MOVING!! A Personal Life Update27 Nov 202300:23:24

I'm thrilled to announce something that's been on my heart for years and is finally coming to fruition—I'm moving! My family and I are packing up at the end of the year to move south to Florida and in today's episode, I'm sharing all of the details!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Hear where I'm moving!
  2. Learn why we're moving.
  3. Explore what this means for my business!

Find it quickly:

2:53 - Where We're Moving: Tampa

7:55 - When We're Moving: December

12:41 - Packing, Deculttering, and Moving

17:51 - Business Updates

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

88: An Inside Look at My Year-End Planning & Goal Setting Process As a Business Coach & Creative Business Owner20 Nov 202300:27:35

How do you end a year with intention? There is so much value in reflecting on what the last year brought you through a year end review. To help guide you through this process, in today's conversation with my friend Laylee, I'm walking you through my exact year-end planning and goal setting process in what I like to call a CEO weekend.

This conversation originally took place on my friend Laylee Emadi's podcast and I can’t wait for you to hear this episode.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

Learn More >>

In This Episode You'll:

  1. Determind how a CEO Weekend can serve you.
  2. Plan out your CEO weekend.
  3. Understand how to plan and set goals.

Find it quickly:

1:15 - CEO Weekend

3:11 - Planning & Setting Goals

9:05 - Reviewing Data & Goals

17:43 - Goals, Planning, and Productivity

25:15 - Unpopular Opinion

Mentioned in this Episode:

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

87: How I Use Notion to Organize My Business, Content Creation Process, & Team13 Nov 202300:25:08

Over the last few years, I've created some really powerful systems to stay organized in my business inside of Notion. Notion is the project management tool and database that houses every single detail, plan, and task for my brand and team! In today's episode, I've giving you a peak inside what I use it for, how it's organized, and why I chose it over other tools!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.

 Learn More >>

In This Episode You'll:

  1. Learn how to use Notion in your business.
  2. Get a peak inside my Notion database.
  3. Explore the features that make Notion powerful.

Find it quickly:

2:20 - Using Notion for Project Management & Business Organization

7:16 - Getting Organized in Notion

12:02 - Using Notion for Personal Use

14:33 - Notion for Teams

19:48 - Features of Notion

Mentioned in this Episode:

 Notion


Local Creative Co


 Getting Things Done by David Allen

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

86: 5 Ways You Are Losing Authority Online Right Now (Are You Making These Mistakes?)06 Nov 202300:13:39

If you are ready to start attracting dream clients who see your trustworthiness and credibility, it might be time to look at how you're presenting yourself online. Say goodbye to haggling over your pricing, long lead times for bookings, and bad clients. In today's episode, I'm sharing 5 ways you are losing authority online and how to fix it.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Now if building authority is something that you want to dive even deeper into, trust me I've got you! I have a whole series of episodes on this and I a free guide for you to take a step closer to this today. You can download the Brand Authority Blueprint for free!

Download Now >>

In This Episode You'll:

  1. Learn the value of brand authority.
  2. Establish trustworthiness and credibility.
  3. Review 5 mistakes you may be making online.

Find it quickly:

1:29 - The Importance of Brand Authority

3:29 - Using an Unprofessional Email address

4:31 - Enhance Your Email Signature

6:35 - Linking Away from Yourself

7:36 - Your Old Instagram Highlights

9:54 - Website Footer

Mentioned in this Episode:

Brand Authority Series: Episode 36, Episode 37, Episode 38, Episode 39

Brand Authority Blueprint

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

85: Are you Building Momentum or are you Hustling?30 Oct 202300:40:36

How do you know if you're building true momentum in your business? Are you simply stuck in a cycle of hustle? In today's episode, Laura Esmond joins us to share her own journey and experience in realizing that hustling without focused intention is not productive. Listen in as she shares how she built a business that works on her behalf—giving her the freedom that she needs as a mother.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

If you're not sure how to pitch or what to say, check out my PitchPower email template pack, where you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Differentiate momentum from hustle.
  2. Explore the value of intention setting.
  3. Learn 3 steps to momentum for your business.

Find it quickly:

2:11 - Building Momentum

11:24 - Setting Intentions

22:27 - 3 Steps for Building Momentum in Your Creative Business

22:42 - 1. Get quiet and allow yourself time to visualize what you want.

23:08 - Five Questions to Ask Yourself

28:59 - 2. Get action-oriented.

30:38 - 3. Have an end in sight.

34:44 - Rapid-Fire Questions

Connect with Laura:

lauraesmond.com

Get Rooted

reeseandcoportraits.com

instagram.com/reeseandcoportraits

Freebie

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Business Coaching] 4 Ways to Align Your Time & Energy with Your Ambitions23 Oct 202300:15:43

One of the biggest complaints I hear from busy entrepreneurs is that they don't have energy or creativity when they sit down to work or that it comes in the most inconvenient times. I like to refer to this as the energy/ambition mismatch, when your ambitions don't match the time and energy you have. In today's episode, I'm sharing four ways I combat the energy/ambition mismatch to allow me to focus on the work at hand and have really productive days.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

(This episode is a re-run. Original airdate was March 28, 2022)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

In This Episode You'll:

  1. Explore the Energy/Ambition Mismatch
  2. Find four ways to align your energy and ambition.
  3. Understand the value of routines and energy.

Mentioned in Today's Episode:

At Your Best by Carey Neiuwhof

 Notion

Find it quickly:

1:35 - The Energy/Ambition Mismatch

3:45 - 1. Set an Intention Ahead of Time

5:55 - 2. Utilize a Project Management Tool 

7:44 - 3. Have a Startup Routine and End of Day Routine 

11:25 - 4. Pay Attention to Your Personal Energy Levels Throughout a Given Day or Week 

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

[Best of Balancing Motherhood and Business] 3 Essential Mindset Shifts for Those Who are Called to Both16 Oct 202300:18:23

If you're juggling the pressures and the tugging that come with trying to run a business and raise a family, I know exactly how you feel. When I had children, I quickly realized that my business wouldn't run the same as before, but I also had to implement a few mindset shifts to better thrive. In today's episode, I'm sharing three essential mindset shifts for those who are called to both parenthood and entrepreneurship.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who's on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don't believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

(This episode is a re-run. Original airdate was March 10, 2022)

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

In This Episode You'll:

  1. Understand ambitious achiever patterns.
  2. Explore three mindset shifts for those called to both.
  3. Protect the golden goose.

Find it quickly:

0:48 - Being An Ambitious Achiever

2:01 - My Journey to Being Called to Both

2:38 - 3 Essential Mindset Shifts for Those Who are Called To Both

3:16 - 1.  Embrace being on your own timeline / Patience with your growth

5:25 - 2. You are the golden goose. 

13:50 - 3. Turn down the volume on the “Should’s” and instead focus on the “Could’s”. 

Mentioned in this Episode:

The Artist’s Way

Soundtracks by Jon Acuff

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

How Photographers Can Create Passive Income Through Their Content with Affiliate Marketing16 Mar 202600:27:45

Ever wondered if there’s a way to make money in your photography business without taking on more clients or working more hours? In this episode, I’m diving into one of my favorite revenue streams—affiliate marketing. I'm breaking down exactly how photographers can start earning commission by recommending tools and products they already use.

Affiliate marketing has brought over $100,000 into my business, and the best part is that it’s never been my main focus. It’s simply a strategic layer on top of the content and trust I’m already building with my audience.

If you’ve ever thought affiliate marketing was only for big influencers or that you need a massive audience to make it work, this episode will change your perspective.

This episode originally aired on February 24, 2025 as episode 133.


Today’s episode is brought to you by Affiliate Boss:

You’re already recommending tools you love, so why not get paid for it?
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Find It Quickly: 

00:37 – The Cost of Perfectionism

03:36 – Identifying the Root Causes

06:24 – Strategies to Overcome Perfectionism

11:28 – Affiliate Marketing for Creatives

12:32 – Batch Creating Content

15:00 – Setting Deadlines and Time Constraints

17:02 – Podcast Recommendations and Wrap-Up


Mentioned in this Episode:

Affiliate Boss

Everyday Magic by Mattie James


More ways to connect:
JOY MICHELLE INSTAGRAM
WORK WITH JOY AS YOUR COACH
JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

84: Reframe your Mindset, Finish 2023 Strong09 Oct 202300:12:14

As we round out the end of the year, many of us are finishing up projects, exploring ways to meet our goals, and planning for the new year. This is the perfect time to check your mindset, reframe it, and finish 2023 strong! 

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Is it time for you to add a visible marketing strategy in your business? Inside of my three-month coaching accelerator, we work together to build a custom strategy for your business that gets you visibility and sales. Apply to work with me inside this Visibility Coaching Container.

Work With Me >>

In This Episode You'll:

  1. Learn about the importance of your mindset.
  2. Explore three mindset shifts for the end of year.
  3. Understand the value of habits and routines for your mindset.

Find it quickly:

2:12 - Unlink Time from Success

6:05 - Decide On the Story You're Going to Tell Yourself

9:23 - Revisit Your Daily Routines to Support Your Mindset

Mentioned in this Episode:

Episode 59: How to Create a Start-of-Day Work Routine

Episode 60: How to Create an End-of-Day Work Routine

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

83: Get Visible Fast By Borrowing Audiences: A Step By Step Guide02 Oct 202300:16:40

If you're looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people's audiences, you're able strategically share your knowledge, your offerings, and meet them where they're at. In today's episode, I'm walking you through four steps to borrowing audiences!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. The power of visibility marketing.
  2. Explore examples of borrowing audiences.
  3. Four steps to borrowing audiences.

Find it quickly:

2:05 - Get Visible Fast By Borrowing Audiences

2:30 - Three Examples of Borrowing Audiences

5:03 - Four Steps to Get Visible Fast By Borrowing Audiences

05:15 - Step 1. Decide who you want to get in front of and why.

7:05 - Step 2. Identify where your audience is already hanging out.

9:27 - Step 3. Choose your speaking topics or the value you want to add.

12:40 - Step 4. Pitch yourself with a specific ask.

Mentioned in this Episode:

PitchPower email template pack

Rephonic Graph

Episode 37: Your Brand Messaging | Brand Authority Series

More ways to connect:

JOY MICHELLE INSTAGRAM

WORK WITH JOY AS YOUR COACH

JOY MICHELLE CO. WEBSITE

CALLED TO BOTH COMMUNITY 

Read the full show notes from today’s episode HERE.

Let’s keep the conversation going! Come connect in the Facebook community. Join the CTB Facebook community here.

CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

82: 3 Ways to Scale Your Business Without Increasing Your Work Hours 25 Sep 202300:16:53

When reviewing the successful businesses that I look up to, I've notice three primary themes they have in common that have helped guide their success. In today's episode, I'm helping you unlock the business growth you've been looking for to find that same success!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Join Now >>

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Buy Now >>

In This Episode You'll:

  1. Explore the three things successful business owners do to unlock growth.
  2. Understand how successful business owners navigate their time and resources.
  3. Learn the type of content you should focus on for growth.

Find it quickly:

2:31 - Build Automations in Your Business

8:03 - Buy Back Your Time

12:16 - Create Evergreen, Long-form Content

Mentioned in this Episode:


Honeybook


Zapier


 Notion


ChatGPT


Fiverr


Canva


Buy Back Your Time


Episode 47: Ready to Hire a VA in Your Business? Here’s Where to Start!


 Episode 3: How a Youtube Channel Could Fit into Your Business


 Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur


 Episode 21: Get More Visibility On Your Content With This 1 Shift

Episode 51: Ways to Create More Time and Space in Your Days

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!

Join Now >>

CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

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