Called to Both - Balancing Motherhood and Business for Photographers – Details, episodes & analysis
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Called to Both - Balancing Motherhood and Business for Photographers
Joy Michelle, Coach for Photographers
Frequency: 1 episode/7d. Total Eps: 226
Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
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See allScore global : 48%
Publication history
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181: Your Standards Are Too Low. Here's What It's Costing You and How to Fix It.
lundi 22 juin 2026 • Duration 13:08
Think back to the last big investment you made in your business. Did it elevate your business the way you wanted it to? If not, the problem might not be the investment. It might be that you need to raise your standards. In today’s episode, I’m sharing how to know if your standards are too low and how to fix them.
In This Episode You’ll:
- Identify where your standards are falling far too low
- Learn how to set down an old standard before picking up a new one
Find it quickly:
Signs your standards are too low (3:26)
Putting on a new standard requires shedding an old one (5:50)
How I raised my standards as a wedding photographer (8:29)
If this is speaking to you, you’re in great company(10:13)
Mentioned in this Episode:
The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist
Episode 178: Inside The Rise Collective: What Photographers Are Actually Working On: joymichelle.co/rise-collective-for-photographers
1:1 Photography Business Coaching: joymichelle.co/coaching
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
180: You Don't Have to Choose Between Summer and Momentum: 3 Strategies That Help Me Stay Productive
lundi 15 juin 2026 • Duration 11:17
How do you successfully run a business in the summer while also being a present mom? In today’s episode, I’m sharing 3 strategies that help me to stay productive while also spending intentional time with my kids.
In This Episode You’ll:
- Learn how I help my clients stay intentional and productive during the summer
- Get 3 strategies that I use to keep my business momentum going while still spending time with my kids
Find it quickly:
How to have a productive summer (2:10)
What do you need to make space for? (4:11)
Get real about what the summer will look like (5:11)
Advocate for your business (6:10)
Resource yourself well (7:19)
Mentioned in this Episode:
The Rise Collective: learn.joymichellephotography.com/Rise-collective-Waitlist
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
176: Here’s What Separates Photographers Who Rise to The TOP From Photographers Who Plateau
lundi 13 avril 2026 • Duration 12:10
If you’ve ever felt like you’re doing everything right, but you're still not seeing the growth you expected—this episode is going to shift everything. In today’s episode, I’m unpacking the real reason some photographers continue to grow year after year while others plateau.
Spoiler alert: it’s not talent, effort, or even how much you want it.
I’m sharing what I’ve observed after years of coaching photographers and building my own business—and the truth might surprise you. If you’re someone who wants to raise your prices, attract better clients, and build a thriving business without sacrificing your life, this episode is for you.
In this Episode:
- Why working harder isn’t the answer to breaking through your current level
- The hidden ceiling that comes from building your business alone
- The three growth accelerators that actually move the needle
Find It Quickly:
- 2:23 - Why Some Photographers Stall
- 3:40 - Stop Building in Isolation
- 5:30 - Perspective Changes Everything
- 6:22 - Sequencing Your Investments
- 7:45 - Accountability to Break Blocks
- 9:11 - Momentum From the Right Room
Mentioned in this Episode:
- DM for Rise Collective information: instagram.com/joyymichelle
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
[Best of Content Creation] Are You in A Content Rut? 5 Must-Know Tips For Creating Better Content
lundi 15 juillet 2024 • Duration 13:52
Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I'm sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I've found to mastering content creation as a business owner!
[This episode is a re-run. It originally aired as episode 65 on May 29, 2023]
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
In This Episode You'll:
- Explore the power of content marketing.
- Find your own way to master content creation.
- Learn 5 tips for creating content with ease.
Find it quickly:
0:29 - Mastering Content Creation
3:32 - Tip 1: Use a Content Writing or Outline Template
6:04 - Tip 2: Think About the Type of Content YOU Consume
7:37 - Tip 3: Add Your Own Insight
8:55 - Tip 4: Become a Student of the Platform You are Building Content On
11:11 - Tip 5: Add Images, Stats, and Enrichment to the Content
Mentioned in This Episode:
Episode 4: Affiliate Marketing
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 35% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
[Best of Marketing] 10 Tips for Using Instagram Stories to Get Clients and Reach
lundi 8 juillet 2024 • Duration 21:46
Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it's a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today's episode, I'm sharing 10 tips for using instagram to attract clients and grow your small business!
[This episode is a re-run. It originally aired as episode 53 on March 6, 2023]
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
In This Episode You'll:
- Learn how to use instagram's key story features.
- Explore data points to help you make decisions.
- Get 10 tips to using Instagram stories to attract clients and grow your small business.
Today's episode is brought to you by my free resource, The Brand Authority Blueprint! If you are ready to become seen as the go to expert in your field, and you want to build authority and credibility behind your name, then you're going to love this guide. It has actionable advice on becoming an in-demand brand and decide what you want to be know and remembered for.
Find it quickly:
1:41 - 1. Think of your story as a story.
3:50 - 2. Let your stories expire.
5:50 - 3. Be intentional about the 1st story you post.
7:20 - 4. Use engagement stickers as much as possible.
8:27 - 5. Don’t only post about your business.
12:09 - 6. Share your feed content to your stories, but not right away.
13:57 - 7. Use your Instagram message flags to mark leads or people to follow up with.
15:14 - 8. Use Instagram story captions!
16:14 - 9. Save your best stories to highlights so they live beyond 24 hours.
17:51 - 10. Use your account analytics to see what your audience likes.
More ways to connect:
Read the full show notes from today’s episode HERE.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
113: Top 3 Ways to Improve Your Google Business Profile & SEO
lundi 1 juillet 2024 • Duration 13:30
If you set up your Google Business profile when you first started your business, but haven't touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially rank on Google. In today's episode, I'm sharing three ways you can improve your Google Business profile!
In This Episode You'll:
- Understand how to strategically optimize your Google Business profile.
- Learn how to repurpose your content as posts on Google.
- Get my go-to strategy for Google reviews to increase your rankings.
Find it quickly:
1:27 - Introduction to Google Business Profiles
4:02 - Step-by-Step Guide to Optimizing Your Profile
7:00 - Leveraging Google Reviews for Better Visibility
10:41 - Analyzing Your Google Business Profile Performance
Mentioned in this Episode:
Google Business
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
112: 5 Tips for Staying Organized in a Creative Business
lundi 24 juin 2024 • Duration 23:59
I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today's episode, I'm sharing five organization tips for your photography business—it is possible to run a creative business while staying organized.
Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >>
In This Episode You'll:
- Explore the importance of organization in a creative business.
- Find tools that will streamline your business.
- Hear five tips to getting organized.
Find it quickly:
03:10 - Five Pillars for Organizing Your Creative Business
03:56 - Pillar 1: Systematize Your Creative Process
10:10 - Pillar 2: Manage Your Finances Effectively
12:45 - Pillar 3: Embrace the Rule of One
14:24 - Pillar 4: Schedule Regular Cleanups
18:45 - Pillar 5: Prioritize Creative Time
Mentioned in this Episode:
HoneyBook
Notion
The Artist's Way
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
111: Less, But Better
lundi 17 juin 2024 • Duration 11:20
Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don't actually need to add something new to your plate in order to see success in your business. In today's episode, we're exploring how you can do less, but better.
In This Episode You'll:
- Find the power of simplicity.
- Explore the value of less is more.
- Understand where to put your efforts.
Find it quickly:
1:25 - Pressure to do more
2:55 - Cut out what's not a main lead generator
5:25 - Track your time
6:39 - Improve by 1%
9:18 - My challenge to you
Mentioned in this Episode:
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
110: 5 Things I’m Doing to (Hopefully) Double My Take Home Pay
lundi 10 juin 2024 • Duration 20:54
Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I'm hoping to increase my revenue and increase my take home pay! Listen in as I'm sharing a few things I'm doing to strategically support this goal of doubling my profitability.
In This Episode You'll:
- Explore why it's important to know your numbers.
- Learn 5 strategies for more take-home pay.
- Understand the value of profit in your business.
Find it quickly:
00:54 - The Importance of Take Home Pay
3:39 - Introduction to the Podcast
4:34 - Hiring a Coach
5:21 - Creating a New Vision Board
8:31 - Narrowing Focus to High Income Offers
13:10 - Daily Repeating Marketing Activities
16:12 - Creating a Realistic Budget
Mentioned in this Episode:
24: Master Your Business Finances & Money Mindset with Val Duvick
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
109: 3 Surprising Things I Learned Growing a YouTube Channel to 60k Subscribers
lundi 3 juin 2024 • Duration 16:37
I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I've learned along the way. In today's episode, I'm sharing three surprising lessons I've learned while growing my Youtube channel!
Riverside is what we use to record our interviews for this show. Visit Riverside.fm and use code JOY for 15% off.
Learn More >>
In This Episode You'll:
- Explore why Youtube is powerful for businesses.
- Three lessons I've learned while creating on Youtube.
- How to choose your focus on monetization.
Find it quickly:
2:40 - Journey and Focus of the YouTube Channel
3:35 - Educational vs. Entertainment Channels
4:26 - Monetization Strategies on YouTube Aren't for Everyone
8:48 - Subscribers Don’t Equal Income
10:50 - Youtube Videos Do the Selling
Mentioned in this Episode:
Episode 3: How a Youtube Channel Could Fit into Your Business
More ways to connect:
Read the full show notes from today’s episode HERE.
CLICK HERE TO GET 50% OFF YOUR FIRST YEAR OF HONEYBOOK!
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!
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