Call Her Creator is a podcast for ambitious women who want more influence, more income, and more opportunity — and are ready to use social media as the tool to get there.
Hosted by Katelyn Rhoades, founder of Enfluence Marketing Studio, Call Her Creator breaks down how to grow visibility, confidence, and income using proven social media and digital marketing strategies built over more than a decade in business. What started as a podcast has become a lifestyle and a movement for women who know they are meant for more and are done waiting for permission to go after it.
Each episode blends real-world marketing strategy with honest conversations about visibility, identity, and growth. You’ll hear practical guidance on social media marketing, Instagram strategy, content creation, monetization, digital products, online business models, and personal branding — alongside unfiltered discussions about becoming visible, saying the thing, starting the business, and making money without apologizing for wanting it.
This podcast is rooted in action, not hype. There’s no fluff, no overnight-success promises, and no generic advice. Everything shared is based on lived experience from building a multi–six-figure business through social media, content, and digital offers. Call Her Creator teaches you how to use the tools available to you right now to create momentum, confidence, and real opportunity.
Inside the show, you’ll learn how to:
• Grow your visibility and influence on social media in a way that actually converts
• Turn content into income through digital products, services, and scalable offers
• Build a personal brand that attracts opportunities, clients, and revenue
• Create content that feels aligned, confident, and authentic to you
• Navigate the creator economy with clarity and realistic expectations
• Show up consistently online without burning out or shrinking yourself
Call Her Creator is for women who feel the pull toward something more — more growth, more freedom, more impact — and are ready to build it out loud, in public. It’s for creators, entrepreneurs, and business owners who want to stop overthinking and start taking aligned action using social media as leverage.
If you’re ready to expand your visibility, build confidence through action, and create income doing work that feels like you, you’re in the right place. Call Her Creator is powered by Stan.
Website: https://www.enfluencestudio.com/podcast
Instagram: https://www.instagram.com/callhercreator/
For ad inquiries, please reach out to: Network+CHC@yapmedia.com
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206. Shutting Down An 8-Figure Business & The New Rules of Building A Personal Brand with Christina Galbato
Episode 206
Thursday, October 22, 2026 • Duration 53:50
Are you burned out by your business, or have you simply outgrown what you built? In this episode, I sit down with Christina Galbato, coach, creator, and entrepreneur, to talk about walking away from an 8-figure business, navigating the uncertainty of a major pivot, and rebuilding around what actually feels aligned. We talk about recognizing when you’ve outgrown your old identity, following your curiosity when you lack clarity, and learning to distinguish fear from alignment. Christina also shares why authentic storytelling matters, how to create offers with more human connection, and what it takes to rebuild a business around the work you love. Get ready to rethink success, trust yourself through the messy middle, and give yourself permission to change direction.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Meet Christina Galbato and the evolution of her 8-figure business.
03:45 Are you burned out, or is it actually time to pivot?
06:30 Should you start with coaching or create an online course?
08:15 What happens when the business looks successful but no longer feels aligned?
13:15 Finding yourself again when you no longer know what you want.
15:00 Does a pivot require burning everything down and starting over?
19:15 Making the case for letting go of a successful business.
23:15 Building a personal brand that evolves without leaving your entire audience behind.
27:45 The financial reality of walking away from a successful business.
31:00 Testing new ideas to discover what fits your next chapter.
33:15 Creating a business model that supports the way you want to work.
39:00 Let your content strategy evolve with your life and energy.
42:30 The business mistakes Christina would handle differently today.
45:45 Trusting the feeling that something in your life or business needs to change.
Resources + Links
Check out Christina’s membership, The Conscious Creator, for coaching, content strategy, and community! Save $100 when you use code: CHC2026 HERE!
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Christina Galbato on IG: @christinagalbato
205. How to Grow on YouTube in 2026: Sean Cannell’s Strategy for Business Owners
Episode 205
Tuesday, October 20, 2026 • Duration 01:05:01
You don't need millions of followers to turn YouTube into one of your biggest business growth tools! But with YouTube's algorithm changing, you NEED to know what's actually working to get your content in front of the right people. I'm sitting down with Sean Cannell, CEO of Think Media, bestselling author of YouTube Secrets, and YouTube expert with over 4 million subscribers, to break down how to grow your visibility, attract potential customers, and create videos people actually want to watch. Sean is sharing his formula for hooking viewers, how AI is changing the way YouTube recommends your content, and the smart ways to build your online presence even if you hate being on camera. Plus, we're getting into his incredible journey from college dropout and Red Robin employee to building a massive media business, including the unexpected opportunities that started with making videos for just 13 kids. Whether you're starting from zero or ready to take your content to the next level, this episode is PACKED with strategies you can start using right now!
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
03:00 Meet Sean Cannell: From small-town college dropout to YouTube entrepreneur.
06:30 Do you really need a personal brand to grow a successful business?08:45 How to build your online presence when you hate being on camera.
10:15 YouTube vs. Instagram: Where should business owners focus their energy?
13:45 When to expand onto YouTube and build a brand that lasts.
15:45 How to get more mileage out of the content you're already creating.
17:30 Where to start with YouTube and video podcasting.
19:00 Sean's 3-part formula for creating videos people actually watch.
22:15 How to use AI and video trailers to improve your audience retention.
24:45 Is a professional recording studio worth the investment?
26:15 Simple camera, lighting, and branding upgrades to improve your videos.
29:00 Sean's unexpected journey from troubled teenager to video creator.
31:00 How to use YouTube to attract your first paying clients.
33:15 The power of learning by doing, even when you're starting from scratch.
36:00 How adversity and an unexpected opportunity led to Think Media.
39:45 Building a side hustle while working a full-time job.
Resources + Links
Get your copy of Sean’s book YouTube Secrets HERE
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Sean on YouTube: Think Media
204. How to Get Booked on Podcasts & Make Money as a Guest with Lori Harder
Episode 204
Thursday, October 15, 2026 • Duration 01:07:12
You're getting visibility, but is it actually making you money? I used to think guest podcasting was just another way to grow my audience until Lori Harder showed me how to turn podcast interviews into a real sales channel. After using her strategy, I started attracting high-ticket clients from a single guest appearance, including opportunities worth $5,000 a month! In this episode, Lori, host of Earn Your Happy and creator of Million Dollar Guest, is breaking down exactly how to pitch podcasts that actually reach your ideal customers, become the guest everyone remembers, and strategically turn listeners into paying clients without sounding salesy. We're sharing the biggest mistakes entrepreneurs make when pitching and appearing on podcasts, how to position your expertise so hosts WANT to book you, and the storytelling strategy that makes people excited to buy from you. If you're ready to get your business in front of new audiences and turn that exposure into actual revenue, this episode is your playbook.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 The biggest mistake entrepreneurs make when appearing on podcasts.
03:30 How guest podcasting became a powerful sales channel I was overlooking.
06:00 What successful entrepreneurs get wrong about podcast interviews.
08:15 How to become a memorable guest who inspires listeners to take action.
11:00 How one podcast appearance brought me $5,000/month client opportunities.
13:30 How to choose the right podcasts to pitch and build your confidence.
16:30 The pitching mistakes that make podcast hosts reject your application.
21:00 How Lori's free media kit template helped me get better booking opportunities.
23:15 How to personalize your pitches to land your dream podcast interviews.
27:30 Interview prep to help guide the conversation toward your expertise.
31:00 The strategy that makes your entire podcast interview more effective.
33:00 Why storytelling and memorable sound bites are crucial to attract customers.
36:30 How to plan podcast clips that have greater potential to go viral.
40:30 How to turn podcast listeners into leads, customers, and sales.
44:00 Ways to position your expertise and naturally introduce your offer.
48:45 The key to selling throughout an interview without sounding salesy.
50:45 The 6-part framework behind Lori's Million Dollar Guest program.
54:30 Real examples of entrepreneurs generating $25K to $100K from podcast appearances.
57:15 The free resources to help you start getting booked and monetizing podcasts.
60:45 How guest podcasting can help you build authority beyond social media.
Resources + Links
Get Lori's FREE Media Kit Template: Stop sending generic podcast pitches that get ignored.
Download the Free Media Kit Template
Join Lori's FREE Live Training & learn how to use other people's podcasts to grow your authority, reach new audiences, and create more opportunities for sales.
Register for the Free Live Training
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Lori on IG: @loriharder
203. Stop Chasing Sales: Your Biggest Opportunities May Already Be Around You with Justin Colby
Episode 203
Tuesday, October 13, 2026 • Duration 01:04:47
Are you chasing sales when the real opportunities could be sitting inside your network? In this episode, I sit down with Justin Colby, real estate entrepreneur and podcast host, to talk about building meaningful relationships, getting into the right rooms, and creating opportunities through genuine connection. We also dive into the mindset and discipline behind building the life you want, using podcasting to create visibility, and staying committed when results take time. Plus, Justin shares why building a business around happiness matters more than simply chasing money, freedom, or time. Get ready to rethink how you network, build, and define success.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Meet Justin Colby and the mindset that shaped his entrepreneurial journey.
05:00 How getting clear on what you want can change who you become.
07:30 Why discipline matters more than perfection when building a bigger life.
13:30 What changing your business model can do for your time, freedom, and growth.
15:15 The 4 areas that create a more well-rounded definition of success.
19:00 How becoming a parent changed Justin’s approach to relationships and sacrifice.
24:30 How podcasting helped Justin build visibility, relationships, and new opportunities.
28:00 Staying committed when the payoff takes years to arrive.
31:15 What can you do to find the right networking opportunities?
34:30 Why your network can become one of your most valuable business assets.
39:00 How can you network without making every conversation feel like a sales pitch?
43:45 The 30-day challenge for creating more opportunities through outreach.
46:30 Building a business around happiness, not just money and freedom.
50:00 How can creators turn an existing audience into new revenue?
53:15 What to do when growth requires you to step outside your comfort zone.
56:45 The belief and commitment it takes to keep going.
58:00 Knowing when to say no and stay focused on what matters most.
Resources + Links
Listen to Justin’s The Entrepreneur DNA podcast HERE
Listen to Justin’s The MORE Show podcast HERE
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Justin on IG: @thejustincolby
202. Your Next MILLION DOLLAR OFFER Could Be Hiding in Plain Sight
Thursday, October 8, 2026 • Duration 33:14
You probably don’t need another million-dollar idea. Chances are you’re already sitting on one. In this episode, I’m showing you how to uncover the assets, systems, knowledge, and processes you already have that could become your next revenue stream. I’m sharing the realization that led me to package something my team had been creating for years into one of my biggest launches, plus the exact places I want you to look inside your own business to find opportunities you may be overlooking.
We’ll also talk about how to choose the right way to package your idea, from strategy sessions and templates to services and memberships, and why you should test whether people will actually pay for it before you spend months building it. By the end of this episode, you’ll have a simple 20-minute audit you can use to identify your strongest potential offers and figure out the smallest version you could put in front of your audience this week.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 The money-making opportunity that could already be sitting inside your business.
02:00 How the Visibility Vault became one of my biggest launches without creating a brand-new skill or process.
06:00 The mindset shift that can save you from constantly chasing your next new idea.
08:00 The 5 places to look for valuable offers hiding inside your existing business.
12:00 The repetition clue that tells you people may already be willing to pay for your expertise.
14:00 How to turn a process you’ve perfected into intellectual property you can monetize.
16:00 The questions and requests from your audience that can reveal exactly what they want to buy.
18:00 How something you currently give away could become its own paid offer.
20:00 How to choose between selling your time, process, tools, implementation, or ongoing access.
21:45 The step that could save you months of building an offer nobody wants.
24:15 How to validate demand before investing your time, money, and energy.
25:00 The 20-minute offer audit to uncover your strongest money-making opportunities.
28:00 The question to ask yourself when you think you need another big idea.
Resources + Links
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
201. Faith Over the Formula: Kelly Roach on Building a Business That Fits Your Life, Not Everyone Else’s
Episode 201
Tuesday, October 6, 2026 • Duration 50:30
Are you building the business you actually want, or chasing someone else’s definition of success? In this episode, I sit down with Kelly Roach, an eight-figure entrepreneur and former Fortune 500 executive, to talk about building a business around your core values, protecting your time, family, faith, and freedom, and knowing when it’s time to change your strategy. We also talk about making the most of limited time, building sales systems that don’t depend entirely on you, and evolving your business as your goals change. Get ready to create a business that supports the life you actually want to live.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Meet Kelly Roach, 8-figure entrepreneur and former Fortune 500 executive.
05:00 What building a business with limited time teaches you about productivity.
07:45 Ways your biggest disadvantage can become your greatest advantage.
11:30 Making business decisions with faith and discernment.
15:15 The corporate skills that help small businesses scale faster.
19:00 When should you separate your personal brand from your business?
20:15 What failed launches teach you about finding what actually works.
25:45 What should you do when a strategy that worked before stops working?
28:30 What is a Market Moment Match?
30:30 Should every business have low-, mid-, and high-ticket offers?
36:15 What does “having it all” mean to you?
38:45 The Miracle Hour strategy for creating consistent sales with limited time.
41:30 How changing the way you think about sales can change the way you grow.
43:15 What protecting your time can make possible in your business and life.
44:00 The reminder every entrepreneur needs when success feels exhausting.
Resources + Links
Get Kelly’s book, The Miracle Hour HERE!
Learn more about Kelly’s The Sacred Art of Selling HERE!
Listen to The Kelly Roach Show HERE!
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Kelly on IG: @kellyroachofficial
200. How Miss Excel Built a Multi-Million Dollar Business + The Strategy Behind Her Quantum Leap.
Episode 200
Thursday, October 1, 2026 • Duration 52:50
Are you building the business you want, or are you chasing the version of success everyone else is telling you to want? In this episode, I sit down with Kat Norton, a.k.a. Miss Excel, to break down how to grow a business without letting burnout, limiting beliefs, or being the bottleneck hold you back. We talk about how to turn an audience into a real revenue-generating business, recognize when a successful strategy is no longer sustainable, use nervous system work to feel safer taking bigger steps, and multiply what’s already working instead of constantly starting from scratch. We also talk about energy leaks, confidence reps, scaling with webinars and evergreen funnels, and knowing when to stop copying someone else’s business model. Get ready to rethink what’s holding you back, create your next level on your own terms, and build a business that supports the life you want.
Thank you to my sponsors:
Shopify: Launch your business before Black Friday. Go to http://shopify.com/chc to start your free trial.
Upwork: Visit upwork.com to connect with top talent ready to help your business grow.
Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.
FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to FreshBooks.com/podcast to get started.
Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Meet Kat Norton, a.k.a. Miss Excel.
05:00 The mindset shifts that can help you stop holding yourself back.
08:30 How personal growth can change what you believe is possible for your future.
11:00 How to turn audience growth into a business with a clear path to revenue.
15:00 What are the warning signs that a successful strategy is no longer sustainable?
18:00 When walking away from a major revenue stream can be the right move.
20:15 How nervous system work can help you feel safe taking bigger steps.
22:00 What is a quantum leap?
23:45 What energy leaks may be holding your growth back?
26:30 How to multiply what’s already working instead of relying on linear growth.
30:45 The 3 shifts behind a major business breakthrough.
33:00 The “nervous system Olympics” approach to building confidence.
36:00 Ways to turn content into a system that grows your audience and email list.
39:00 How to build a business that gives you more freedom.
42:45 What mindset and breathwork practices can support your next level?
46:30 What letting go of old versions of yourself can make possible.
Resources + Links
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Kat on IG: @miss.excel
199. Why I'm Done Chasing More (And What I'm Chasing Instead)
Episode 199
Tuesday, September 29, 2026 • Duration 35:56
Are you really ready for more, or are you letting “bigger” decide what comes next? In this episode, I’m sharing the biggest realization I brought home from Unbound in Boston and the 3 shifts I’m making as I enter my next season. I’m talking about why I’m changing my scorecard, why sometimes your next level means removing rather than adding, how to create more leverage from what you’ve already built, and why you don’t need more content when what you really need is better content. Get ready to rethink your next level and make sure it supports the life and business you want to have.
Thank you to my sponsors:
ElevenLabs: If you run a business or handle customer operations across support, sales, or marketing, you can start with a demo at elevenlabs.io/chc.
Shopify: Start your free trial at shopify.com/chc.
SmileSet : Get the smile of your dreams for under 1200 bucks. Go to smileset.com/chc to get started.
Upwork: Visit upwork.com right now and post your job for free.
ShipStation: Get started with ShipStation today and get 60 days free at ShipStation.com with code CHC. Taxes and fees apply.
Gloss Genius: Use code Creator at glossgenius.com/callhercreator for 50% off your first two months of a premium plan.
Storyblocks: Head to Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Why reaching your goals can still leave you feeling like you need to do more.
02:45 What can returning to where you started teach you about how far you've come?
05:30 How can stepping into an unfamiliar role expand your confidence?
07:00 What meeting successful people behind the scenes can teach you about success.
09:30 Why investing in experiences with your team can be worth it.
11:15 How normalizing extraordinary experiences keeps you from enjoying what you’ve built.
12:45 Why a successful business can still leave you constantly looking for something to fix.
15:15 How to change the scorecard you use to measure success.
18:30 How can you use leverage to get more from what you’ve already built?
21:30 The exercise that can help you identify what to delegate.
23:15 How to define what “better” actually looks like for your life and business.
25:45 3 questions to help you decide what you want more of, less of, and better.
29:00 Why you don’t need more content, but better content that actually works for your business.
Resources + Links
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
198. How to Build Your First Million-Dollar Business From Scratch with Maria Hatzistefanis
Episode 198
Thursday, September 24, 2026 • Duration 53:48
What does it really take to build your first million when there’s no overnight success story to follow? In this episode, I sit down with Maria Hatzistefanis, founder of Rodial, to break down how to identify the right gaps in your business before you scale, when to hire and who to hire, and why your first million may take longer than you expect. Maria shares how she built Rodial from scratch, turned Snake Serum into a breakout product, and used a Kylie Jenner connection to drive US growth with the Kardashian family. We also talk about influencer marketing, taking smarter risks, learning from major business mistakes, and what it really takes to keep growing when the hype fades. Tune in for lessons that can help you build, scale, and grow your business toward that first million.
Thank you to my sponsors:
ElevenLabs: If you run a business or handle customer operations across support, sales, or marketing, you can start with a demo at elevenlabs.io/chc.
Shopify: Start your free trial at shopify.com/chc.
SmileSet : Get the smile of your dreams for under 1200 bucks. Go to smileset.com/chc to get started.
Upwork: Visit upwork.com right now and post your job for free.
ShipStation: Get started with ShipStation today and get 60 days free at ShipStation.com with code CHC. Taxes and fees apply.
Gloss Genius: Use code Creator at glossgenius.com/callhercreator for 50% off your first two months of a premium plan.
Storyblocks: Head to Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.
In this episode, you will learn:
00:00 Meet Maria Hatzistefanis, founder of Rodial.
05:30 What losing your job can teach you about finding your next opportunity.
11:45 How to spot a gap in the market and create a product people need.
13:15 Ways to get your product into stores and build credibility when nobody knows your brand.
17:30 How to know when your business is ready to expand into new markets.
21:15 What to do when you freeze during a high-stakes business conversation.
25:15 The branding decision that turned Rodial's Snake Serum into a viral sensation.
30:30 How Kylie Jenner and the Kardashian family helped Rodial grow in the US.
34:00 What has changed about influencer marketing?
37:00 How long did it take Maria to reach her first million in sales?
40:45 The major financial mistake that taught Maria how to take smarter risks.
42:45 Maria's advice for women going through a difficult season in business.
44:45 How appearing on Dragons' Den helped grow Maria's visibility and business profile.
47:15 The book to read when you're ready to build your first million.
Resources + Links
Get your copy of Maria’s new book, How to Make Your First Million HERE!
Check out Maria's first book, How to be an Overnight Success HERE!
Learn more about Rodial HERE!
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Maria on IG: @mrsrodial
197. How to Build a 10M+ Follower Brand with PlantYou Founder Carleigh Bodrug
Episode 197
Tuesday, September 22, 2026 • Duration 50:42
How do you build a brand with more than 10 million followers? PlantYou founder and New York Times bestselling author Carleigh Bodrug shares the content strategy that helped her turn a simple Instagram account into a massive online community and global brand. We talk Instagram growth, creating repeatable content formats, analyzing what works, increasing Reel retention, building an email list, monetizing your audience, and why your first posts are supposed to be cringey. If you’re a creator or entrepreneur trying to grow your personal brand on social media, this episode is your masterclass in creating content people actually want to follow.
Thank you to my sponsors:
ElevenLabs: If you run a business or handle customer operations across support, sales, or marketing, you can start with a demo at elevenlabs.io/chc.
Shopify: Start your free trial at shopify.com/chc.
SmileSet : Get the smile of your dreams for under 1200 bucks. Go to smileset.com/chc to get started.
Upwork: Visit upwork.com right now and post your job for free.
ShipStation: Get started with ShipStation today and get 60 days free at ShipStation.com with code CHC. Taxes and fees apply.
Gloss Genius: Use code Creator at glossgenius.com/callhercreator for 50% off your first two months of a premium plan.
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In this episode, you will learn:
00:00 Meet Carleigh Bodrug, CEO and founder of PlantYou.
04:30 How documenting your journey can become the foundation of a recognizable brand.
08:00 Why creating before you feel confident is the fastest way to build your skills.
11:30 The content you almost never post can sometimes perform the best.
14:15 How a content format can become a signature people recognize.
18:30 Ways to use analytics to decide what content to repeat.
21:45 When to delete, re-edit, and repost a Reel that isn't performing.
22:45 Tips to use visual, text, and talking hooks to keep people watching.
25:30 How to turn social media followers into a deeper relationship with your audience.
27:45 How audience feedback can guide your content strategy and product ideas.
30:00 How Carleigh turned a $7.99 meal plan into a full-time business.
33:00 Why you can start monetizing before you have a massive audience.
37:00 Which content channels can help you sell during a launch.
37:45 Ways freebies and lead magnets can grow your email list.
38:45 How to create products that solve your audience's real-life needs.
41:30 How to create boundaries when you genuinely love your work.
43:15 What to focus on during your first 60 days of building an Instagram brand.
Resources + Links
Get PlantYou Quickies and grab the freebies HERE!
Learn more about PlantYou HERE!
Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.
Ready to grow your visibility? Find more resources here!
Follow
Katelyn on IG: @thekatelynrhoades
Call Her Creator on IG: @callhercreator
Carleigh on IG: @plantyou
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