Build Your Copywriting Business – Details, episodes & analysis

"It wasn't even a stepping stone; it was a springboard for my career!"

Like most Comprehensive Copywriting Academy students, Audrey had no idea what copywriting was. She was working as an interior designer before she was sidelined by an illness that forced her to leave her job. Looking for a job with more flexibility, she discovered copywriting.

Audrey went from feeling heartbroken leaving a job she loved, to discovering another career she loved. She was shocked at how much copywriting work was available to her and landed her first clients in her first months.

Listen in as she shares why she gravitated to a niche, how she balances two different jobs in two different industries, and what she loves most about the CCA. Plus, she's revealing why she doesn't have a portfolio.

Get out a pen and paper or a Google doc: Audrey is dropping some massive gems for landing work fast.

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Mentioned on This Episode

• Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
• Ep. 84: When to Break the Copywriting Niche Rule

Related Links

• Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches
• The Simplest Way to Start Finding Copywriting Clients
• Find Copywriting Clients by Networking in the Right Places
• Land Copywriting Clients With These 35 Tips
• The Three Steps to Career Change
• Value-Based Pitches, English-Language Nuances, and About Pages

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If the thought of networking sends shivers down your spine, rest assured, you’re not alone. Especially for introverts, the prospect of “putting yourself out there” can feel intimidating. But as Comprehensive Copywriting Academy student Lizzie discovered, every relationship and opportunity starts with making connections.

Join us as we delve into Lizzie’s journey, where networking played a pivotal role in transitioning from her old job as a business analyst to a full-time, three-months-booked-out copywriting pro! Discover Lizzie’s top secrets to network building as an introvert, insights on thriving as a copywriter with ADHD and autism, and some of the incredible opportunities that have stemmed from networking for Lizzie.

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Mentioned on this Episode

• View Lizzie’s profile

Related Links

• The One Question That Makes Copywriting Networking Easy
• Can an Introvert Be a Successful Copywriter?
• Thriving as a Neurodivergent Copywriter – Cleo’s Story
• How to Elevate Your Profile & Land Copywriting Clients on LinkedIn

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As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)?

In this episode, Nicki and Kate share their top tips for effectively communicating with clients, right from the initial outreach, all the way to project completion. Listen in now to find out how to set yourself up for successful communication with a client from the get-go, how to make sure you’re *never* at a client’s beck and call, and if texting clients is a smart move or a recipe for disaster.

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Mentioned on this Episode

• One Sec App
• Hunter.io
• RocketReach

Related Links

• Learning to Effectively Communicate as a Copywriter
• What Are Your Copywriting Business Rules?
• You Don’t Have to Work With Clients You Hate
• How NOT to Pitch Potential Copywriting Clients

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In your copywriting career, it’s likely that you’ll be asked to sign an NDA (non-disclosure agreement) or a non-compete agreement. These are standard documents businesses ask you to sign so that they can feel comfortable letting you in on internal secrets in order for you to do your best work.

In this episode of the Build Your Copywriting Business podcast, Nicki and Kate explain all of the need to know details surrounding each document and how to handle them throughout your copywriting career.

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Ever feel like you haven't quite found the answer to "what do you want to be when you grow up?" You're not alone. A former teacher, salesman, and archeologist, George Gorringe tried several careers before finding one he loved: copywriting.

In this episode of the Build Your Copywriting Business podcast, Nicki and Kate speak with CCA student George about his quick rise to success in his first year of copywriting. He digs into what interested him about copywriting, the large clients he works with, and what he did to find copywriting success so quickly.

Mentioned on This Episode

• George’s Portfolio
• George’s LinkedIn
• George’s Facebook

Related Links

• Great Summer Jobs for Teachers
• Her Goal Was to Replace Her Teaching Income in 5 Months. She Did it In 6 Weeks.

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In today’s episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing why becoming a faster writer should not be one of your goals in your copywriting career.

Despite what you may think, faster writing doesn’t equate to better writing. Listen in as Nicki and Kate explain why your writing speed isn’t as important as you think and why you won’t get faster as you become a better copywriter.

Related Links

• The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting

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In this episode, Nicki and Kate are talking about when you should work for free as a copywriter; which is basically never! The hosts explain why some copywriters offer to work for free and why offering your services for free will ultimately hurt your career.

Listen to this episode to hear Nicki and Kate share what you can do to prove yourself instead of working for free and how to avoid situations where you might not get paid what your expertise is worth.

Related Links

• What is a Copy Test and Should You Do One?
• The Importance of Spec Ads in Your Portfolio

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In this episode, Nicki and Kate are digging into some common worries that all copywriters (especially new ones) run into. They discuss the top 10 stressors that aren’t necessary to your success and why you don’t actually need to worry about them!

Fortunately, most of the common stressors are based on misconceptions around copywriting; they are based around things that we think, not things that are actually true. Dive into this episode so you can grow your copywriting career without any unnecessary stress from myths in the industry.

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Today Nicki and Kate are joined by special guest and Comprehensive Copywriting Academy student Mike Lamb. Our hosts and Mike discuss how he landed his senior copywriter position and the path that led him from his past career as a compliance officer to becoming a successful copywriter.

Listen to today’s episode for insights Mike has learned throughout his journey as a copywriter including how to stand out when applying to on-staff roles or sending pitches, opportunities available for copywriters, and his advice for brand new copywriters.

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Throughout your copywriting career, you’ll work with so many clients that you love! But, there will be times when you need to end your relationship with a client. It’s important to know when it’s time to part ways with a particular client so that you don’t have to work through any unnecessary stress. Remember, you are in charge of your career, including who you work with.

In today’s episode, Nicki and Kate share their best practices for identifying when to split with a client, when to tell your client you’re leaving, and how to have the conversation with them.

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