Explore every episode of the podcast Breakthrough Marketing Secrets
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The #1 Marketing Strategy for 2024 | 10 Nov 2023 | 00:17:32 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Copywriting Course ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The marketing environment has shifted again, going into 2024… What has worked for the last few years is NOT working nearly as well as it did before. And if you don’t adapt to this new reality, new economy, and new marketplace… Your marketing and your business will likely struggle. The good news is there’s one foundational principle that will be the lynchpin of your success… And with it, one key strategy to focus on to thrive. It’s all revealed in today’s episode… The #1 Marketing Strategy for 2024 Yours for bigger breakthroughs, Roy Furr | |||
| Dan Kennedy's #1 Rule of Direct Marketing Success | 03 Nov 2023 | 00:12:03 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 Dan Kennedy's No B.S. Direct Marketing Book 🎁 Irresistible Offers Marketing Training from Roy Furr ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers What is Dan Kennedy’s #1 Rule of Direct Marketing Success? … And why is it so important? Yesterday, I reviewed a piece of marketing that broke this rule… And it was no wonder the business owner said it hadn’t gotten results. Because it broke Rule #1! When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do… It will be easier to get results… More leads, customers, sales, and profits! I share the story and the lesson in today’s episode. Dan Kennedy's #1 Rule of Direct Marketing Success Yours for bigger breakthroughs, Roy Furr | |||
| The Future of Breakthrough Marketing Secrets | Time for a Change | 27 Oct 2023 | 00:15:02 | |
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers It’s time for a change… Starting next week, Breakthrough Marketing Secrets will look very different (again). Today’s episode is the official announcement… An explanation of the changes… And why they’re happening. The Future of Breakthrough Marketing Secrets Yours for bigger breakthroughs, Roy Furr | |||
| The Winds of Change Are Blowing | What does the future hold? | 26 Oct 2023 | 00:15:07 | |
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers The winds of change are blowing… Do you feel that? The world feels like a different place from how it felt a year ago… And certainly very different from 10 years ago. For today’s episode I’m reflecting on that… And giving you a heads up about another very important announcement coming tomorrow. The Winds of Change Are Blowing | What does the future hold? Yours for bigger breakthroughs, Roy Furr | |||
| Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level | 25 Oct 2023 | 00:11:44 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level… Whether you’re just starting out… Or if you’re looking for your next career and business breakthrough… One of these levers is probably exactly what you need… To take you from where you are now… To where you want to go next. What are the 3 levers? And what’s the #1 lever YOU should pull next? The answers are in today’s episode… Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level Yours for bigger breakthroughs, Roy Furr | |||
| If you want lots of clients, you need this… [how to get high ticket clients] | 24 Oct 2023 | 00:11:16 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The #1 most important thing to getting clients is… Revealed in today’s episode. Yeah, I’m gonna do that to you. But don’t worry. I won’t tease you too long, once you press play. I’ll share the #1 thing you need, if you want lots of clients. Why clients hire you in the first place (no matter your niche or market or offer)... The easiest way to clients — and get them to love you… What it all comes down to… All of it, in today’s episode… If you want lots of clients, you need this... Yours for bigger breakthroughs, Roy Furr | |||
| Why Facebook, Instagram, Google, & YouTube Ads are so hard | 23 Oct 2023 | 00:12:27 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets When paid traffic doesn’t work, why not? If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network… And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to… What’s the problem? Do you just need better copy to increase conversions? Or is there something else? I got a few questions recently about subscribers’ struggles with paid advertising. And instead of addressing them superficially, I decided to go deep, to the root of how to make paid advertising work today. Why Facebook, Instagram, Google, & YouTube Ads are so hard Yours for bigger breakthroughs, Roy Furr | |||
| Copywriting: How to actually use a swipe file [true story] | 20 Oct 2023 | 00:20:06 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ High-Velocity Copywriting Course 🔍 Why Ads Worked Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I once got in a fight with a copywriter over swipe files… I called him out on using one. He was trying to get hired by the company I was working for at the time, as Copy Chief. He got pissed, and ended up calling customer service and making a big stink. There were way too many phone calls about it. Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone. If we’d been in person, maybe he would’ve tried to take a swing at me. He was that upset. That’s where I’m coming from when I say I hate swipe file copywriting. But… I just did it — on a client project, with an A-list client. The trick is I did it very differently. Today, that true story and a lesson in ethical and effective use of your swipe file. Copywriting: How to actually use a swipe file [true story] Yours for bigger breakthroughs, Roy Furr | |||
| How to Summon the A-List Copywriter Within You [Ego States Exercise] | 19 Oct 2023 | 00:11:10 | |
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets You have an A-list copywriter “self” inside of you… This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast episodes… The part of you that has collected all this knowledge… Has learned from all your experience… Has great ideas… Writes easily and effortlessly, cranking out profit-pulling copy… And when that part of you is in charge, you write your very best, most brilliant marketing copy. Today’s episode gives you a simple “Ego State” exercise you can do in the 60 seconds before you sit down to write, to summon that A-list copywriter within you. How to Summon the A-List Copywriter Within You Yours for bigger breakthroughs, Roy Furr | |||
| Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise? | 18 Oct 2023 | 00:12:16 | |
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Are you treating your freelance copywriting like a business? Or are you just trying to get a glorified job that lets you work from anywhere? You have to decide. Because if you think it’s one but it’s really the other, you’re gonna be unhappy. You’ll also wonder why it’s so hard to get the results you dreamed of. So what’s the difference? I share it in today’s episode… Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise? Yours for bigger breakthroughs, Roy Furr | |||
| How to take your business and life to the next level | Tough Love Motivational Speech | 13 Oct 2023 | 00:09:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 Training Your Subconscious Success Mechanism ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you’re ever feeling stuck or like you can’t break through to the next level… Today’s episode is for you. It’s part motivational message… Part wake-up call… With a little sprinkling of rant thrown in. Most people aren’t willing to do what is really required of them to reach that next level in life and work. But with one key decision, you can turn it around. You can make it happen. How to take your business and life to the next level Yours for bigger breakthroughs, Roy Furr | |||
| Joe Karbo's Greatest Regret | The Lazy Man's Way To Riches | Customer Lifetime Value | 12 Oct 2023 | 00:14:58 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful… He sold over 3 million copies at $10 apiece… Which adds up to a small fortune, especially considering he launched it 50 years ago. But he later admitted he had a massive regret about how he ran his business… And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue. In today’s episode, I share that one regret, and the lesson it reveals for you today. Joe Karbo's Greatest Regret RE: The Lazy Man's Way To Riches Yours for bigger breakthroughs, Roy Furr | |||
| Emotional copywriting secret revealed in 2 book titles… | Direct Response Copywriting | 11 Oct 2023 | 00:10:08 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course ⏩ High-Velocity Copywriting Course 📚 I Will Teach You To Be Rich by Ramit Sethi 📚 Overcoming Underearning by Barbara Stanny 📚 The 4-Hour Workweek by Tim Ferriss ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a great example of emotional copywriting… Two books, selling the same topic — fixing your money situation and getting rich. One approaches it one way. The other, another way. Between them, a great demonstration of how emotional copywriting can work — and how you can capture the emotional pull in your copy. It’s all shared in today’s quick episode… Emotional copywriting secret revealed in 2 book titles... Yours for bigger breakthroughs, Roy Furr | |||
| NEW Breakthrough from Eugene Schwartz's Levels of Awareness | 10 Oct 2023 | 00:18:43 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 Message-Market Match: The Golden Key ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant… The book may have been first published in 1966… But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today. And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never heard before… Specifically about where on the awareness spectrum you’ll find the buyers in your market who are ready, willing, and able to spend the most money (and how to cater your pitch to them). Not only that, I’m layering this lesson on top of another lesson on market awareness, that shows you where to focus to create the most scalable offers. Together, you’ll see exactly how to target the levels of awareness for maximum scale and profits. NEW Breakthrough from Eugene Schwartz's Levels of Awareness Yours for bigger breakthroughs, Roy Furr | |||
| “How to get pre-qualified B2B leads?” | Lead Generation Strategy | Sales Training | 09 Oct 2023 | 00:26:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets There’s one critical element you need to build into your lead generation strategy… That will deliver pre-qualified leads to your door. There’s another thing you need to ensure if you want to make it profitable. Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?” And I give specific examples of strategies you can adapt and use today. “How to get pre-qualified B2B leads?” Yours for bigger breakthroughs, Roy Furr | |||
| Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value | 06 Oct 2023 | 00:53:49 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Nicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing… And now he’s spilling the beans on how YOU can take the lessons he used there to generate massive sales and profits success… And make more sales, faster… Amplifying sales velocity… Increasing customer lifetime value (LTV)... And importantly, how to add sales to marketing to get your best buyers to spend more, faster, and be happy to do so… Helping you generate more profits, faster. One BIG question I hope you’ll want to answer by the end of this interview… “How can I be more effective at getting more customers to spend more, faster?” Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value Yours for bigger breakthroughs, Roy Furr | |||
| Become A Client Magnet | How to Get High-Paying Clients to Come to You | 05 Oct 2023 | 00:21:36 | |
Want to become a client magnet? Want high-paying clients to find you, ready to buy? Today’s episode gives you the strategy to make it happen. It comes with a warning, though. This is for serious business-builders only. There’s a lot of people out there who want all the benefits of this without being willing to do the work. This strategy that turns you into a client magnet does require work. But once you do the work, it can be insanely powerful and pay off for years. Become A Client Magnet — How to Get High-Paying Clients to Come to You Yours for bigger breakthroughs, Roy Furr ⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚪 Welcome Mat Funnels to Get New Customers 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ | |||
| Your Brand Perspective & Voice | A Secret Marketing & Positioning Weapon | 04 Oct 2023 | 00:12:44 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Copywriting can make sales — and I don’t want to diminish that act of making money show up… But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales. It has to be built on something deeper. A connection much bigger than what it takes to get them to part with money today. It’s built on PERSPECTIVE. Your point of view. About the market, and the problems you solve. Do this right, and it’s a secret marketing and positioning weapon that makes every sale easier. Your Brand Perspective & Voice Yours for bigger breakthroughs, Roy Furr | |||
| Do you need TWO marketing departments? | Marketing Department Structure | Marketing Teams | 03 Oct 2023 | 00:10:57 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secretsad This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years… For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with. Because whether it’s been overt or happy circumstance…. They’ve essentially built not one, but TWO marketing departments, TWO marketing teams within their business. And while they’re often full of competitive individuals, this is NOT about getting the teams to compete against each other. In fact, these two marketing departments are structured this way with unique goals that actually serve each other and make the business grow faster and churn out more profits. It’s all explained in my latest episode… Do you need TWO marketing departments? Yours for bigger breakthroughs, Roy Furr | |||
| Copywriting: How to get inside the hearts and minds of your readers... | 02 Oct 2023 | 00:19:11 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 Emotional Direct Response Copywriting Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Is this THE MOST important copywriting question? Maybe… So when it showed up in my mailbox, from a subscriber, how could I say no? >>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain? Good news: if you’ve been following me for any length of time, you’ve probably already downloaded the main thinking tool you need for this. It will be familiar. But in today’s episode, I’ll go deeper… With specific thinking prompts (no, not AI, these are prompts to stimulate YOUR REAL INTELLIGENCE) to deeply understand your reader and what will make them buy. Copywriting: How to get inside the hearts and minds of your readers... Yours for bigger breakthroughs, Roy Furr | |||
| Wistia Just Screwed Up! | SaaS Value-Based Pricing Strategies | Marketing FAIL | Case Study | 29 Sep 2023 | 00:19:25 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 Spotlightr video hosting for marketers & course creators 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets UGH! Wistia — the video hosting SaaS — is about to lose me as a customer… They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit. But they just changed the price… And instead of a mild annoyance… I went scrambling for Wistia alternatives! And searching for how to migrate from Wistia (when you have 350ish videos that’s a process!)... And just looking for a new video host who has a value-based pricing strategy that makes more sense to me. The story, lessons learned, and an alternative worth checking out are all in today’s episode… Wistia Just Screwed Up! — SaaS Value-Based Pricing Strategies Yours for bigger breakthroughs, Roy Furr | |||
| How to build an insanely profitable business with mediocre marketing | Case Study & True Story | 28 Sep 2023 | 00:14:13 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets My first “client” (aka employer) was a mediocre marketer… And yet, the business was insanely profitable and scaled very well. When I got there, they were doing about $2.5 million per year… When I left 4 ½ years later, we were around $7.5 million… And making about 40% profits all along the way. For today’s episode I’m sharing that true story and case study — and the critical lessons learned that any and every entrepreneur and marketer can apply right now… (And no, the secret was not that I suddenly became a brilliant marketer.) How to build an insanely profitable business with mediocre marketing Yours for bigger breakthroughs, Roy Furr | |||
| How the World's Biggest Direct Response Marketers Scale Profitably | Financial Publishers Case Study | 27 Sep 2023 | 00:15:06 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010… Many people wonder how a business like Agora has grown to 10 figures in revenue… (That $1-billion-plus.) And what lessons can be learned. There’s a lot there, and I’m not going to unpack it all in this episode. Rather, I’m going to zoom in on one powerful lesson… Specifically about how to build offers and business segments for both scale and profitability. Because this can be applied in almost any business… How the World's Biggest Direct Response Marketers Scale Profitably Yours for bigger breakthroughs, Roy Furr | |||
| Are You a Leader or a Follower? | The truth about “copywriting as a business opportunity” | 26 Sep 2023 | 00:13:18 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Warning: Rant incoming… The copywriting and marketing fields are full of “business opportunity” marketers… Selling whatever next thing as the latest and greatest easy-button opportunity. The more one of these offers is successful… The more the market gets flooded with followers (aka wannabes) mindlessly copying whatever the opportunity they bought tells them to do. It happens over, and over, and over again. I challenge you NOT to buy into it — and instead be a leader. It makes you infinitely more attractive to real opportunity… Are You a Leader or a Follower? Yours for bigger breakthroughs, Roy Furr | |||
| Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business | 25 Sep 2023 | 00:14:52 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 FREE: 5-Day Email Campaign Strategy 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets “Whoever can spend the most money to acquire customers wins.” You may have heard that quote from Dan Kennedy. But why is it true? And how do you do it? Hint: there’s two steps, executed in tandem… Step 1 is getting a lot of customers (scaling)... Step 2 is giving the small segment of those customers who are ready, willing, and able to spend a lot of money now the opportunity to do so (profitability)... More on what and how to do it in today’s episode — sharing insights from Dan, Perry Marshall, and Alen Sultanic… Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business Yours for bigger breakthroughs, Roy Furr | |||
| Visual Copywriting: Show, don't tell... | 22 Sep 2023 | 00:11:55 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Great copywriters aren’t JUST copywriters… That applies in so many ways. ONE of those ways is that a great copywriter thinks far beyond the words on the page. Especially today, with our near-infinite capacity to generate multimedia. Because great copywriting is a total experience. There’s the copy, and the core message, yes. But there’s a bigger experience beyond the words, that involves creative use of visuals to sell. Done right, being intentional with what you show can significantly increase the selling power of every piece of copy… Visual Copywriting: Show, don’t tell... Yours for bigger breakthroughs, Roy Furr | |||
| Why Most New Businesses Fail... and the secret to business success? | 21 Sep 2023 | 00:10:49 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 My Interview with Drayton Bird ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Your business is at a high risk of failure… This cuts across the spectrum… You could be a solopreneur or freelancer… Or you could have bigger dreams of what your business could become… You could be providing marketing services or something completely different. When you look at the stats, 1 in 5 businesses will fail within their first 2 years, and 3 out of every 4 will be out of business before they’d be old enough to drive. I don’t say all of this to encourage you to give up — rather, to give you a reason to do things differently. And I have a specific and revealing question you can ask yourself to increase your chances of success, in today’s episode… Why Most New Businesses Fail... and the secret to business success? Yours for bigger breakthroughs, Roy Furr | |||
| “Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter… | 20 Sep 2023 | 00:09:38 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Sometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter… Note I said FEELS LIKE. The freelance copywriting process — and being a professional creative more generally — can be HARD. Especially when it comes to meeting client expectations… And having them tell you when you didn’t. I know dealing with client feedback can be hard… Maybe today’s episode can help. “Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter… Yours for bigger breakthroughs, Roy Furr | |||
| 5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List | 19 Sep 2023 | 00:31:01 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📞 Plan Your Email Campaign with Roy → Book An Intro Call 📧 Fast Cash Flow Email Campaigns Course 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Today’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign… I probably should charge for it. But here I’m giving it away free. If you want an email campaign strategy… And all the principles and strategy behind it… And the deep structure of what your emails need to say or communicate each day… Like when to introduce the product vs. when to emphasize the deadline (and probably dozens of other questions like that)... It’s all there. You’d be smart to watch, pen in hand, furiously taking notes. 5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List Yours for bigger breakthroughs, Roy Furr | |||
| How to "Niche-Down" Your Offer — Make More Sales & Profits | 18 Sep 2023 | 00:22:22 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 Launch Your Client Business Free Mini-Course ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Focusing your offer on a narrow niche can often support a 10X or greater price increase… And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!” But how do you get that reaction — and the sales and profits it unlocks? Well, there’s the old advice to pick a niche… BUT… How do you identify a niche? Perhaps the most powerful way is through identity… And that’s what I lay out in today’s episode. How to "Niche-Down" Your Offer — Make More Sales & Profits Yours for bigger breakthroughs, Roy Furr | |||
| We don't need ARTIFICIAL INTELLIGENCE — Here's what we need instead | 15 Sep 2023 | 00:17:12 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 Matic Wealth — Grow your wealth, automatically ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Artificial intelligence can do some really cool sh*t. But we’ve entered an absolute crazy zone around AI right now. Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested. And the same thing is happening all over the place. Products “based on AI” are selling more — even if that claim is hardly justified or justifiable. AI software and AI tools are selling like hotcakes. But here’s the thing, that I lay out in today’s episode… We don't need ARTIFICIAL INTELLIGENCE — Here's what we need instead… Yours for bigger breakthroughs, Roy Furr | |||
| Marketers: Your Job Is To Solve Problems | Target Market, Audience Targeting & Positioning Strategy | 14 Sep 2023 | 00:08:13 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Here’s a high-impact idea related to marketing positioning… Find a big problem and solve it. I know, sounds obvious and simple. But when it comes to marketing, often the biggest, most scalable ideas are just that simple. If the outcome you’re trying to achieve as a marketer is to make sales… The job you’ve gotta do to make those sales is to solve problems for the right people. And in ways described in today’s episode, understanding this can make it a lot easier to make sales. Marketers: Your Job Is To Solve Problems Yours for bigger breakthroughs, Roy Furr | |||
| Not Everybody Can Be An A-List Copywriter — But you can absolutely do THIS... | 13 Sep 2023 | 00:13:11 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👀 Peter Tzemis, 41 Visual Split Tests to Increase Profits Now ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Maybe you should NOT try to become an A-list copywriter… Seriously. No joke. Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it... No cap. Becoming an A-list copywriter is HARD. And it might not be all it’s cracked up to be, when there’s another way to create better marketing, fast… And that could be even more profitable. Not Everybody Can Be An A-List Copywriter — But you can absolutely do THIS... Yours for bigger breakthroughs, Roy Furr | |||
| AI is DANGEROUS | DO NOT Replace Your Copywriters With AI | AI Marketing & Writing FAIL | 12 Sep 2023 | 00:12:20 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤖 Copywriting Market Research with ChatGPT 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets This is a problem, and it’s only going to get worse… I went searching the internet related to a very specific medical condition… And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content… The thing was… It was factually inaccurate, and could actually put someone in the hospital. WARNING: If you are doing this, you risk major fines or even potential incarceration. And “But I didn’t write it, ChatGPT did!” won’t stand as a defense strategy. Thankfully I’m not at risk, nor is my family… But this should serve as a big warning to anyone trying to replace their copywriters or professional content writers with AI tools like ChatGPT… Yours for bigger breakthroughs, Roy Furr | |||
| Copywriting for Business Owners | Writing copy that sells YOU in the best possible way | 11 Sep 2023 | 00:09:47 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you try writing copy that sells your own products or services, one of two things is likely to happen… Either you’ll think it’s the easiest thing in the world… You get it, it takes almost no effort… And everyone besides you who tries to do it just sucks… OR you’ll find it almost impossible… Because nothing sounds like you, you don’t love it, it’s just a total headache. Today’s episode can help anybody write better copy, AND… It’s especially targeted at those business owners who struggle to write copy for their own business… Copywriting for Business Owners: Writing copy that sells YOU… Yours for bigger breakthroughs, Roy Furr | |||
| That thing you're putting off? Do it. | 08 Sep 2023 | 00:09:37 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💫 Training Your Subconscious Success Mechanism 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets I was just reminded of how easily we put things off for months and years… Big things. Important things. Things that matter to us immensely. Things that could give us exactly what we want… Those projects and ideas that could change our life — and the world around us — dramatically for the better. And yet… We don’t do them. So today I want to tell you… That thing you're putting off? Do it. Yours for bigger breakthroughs, Roy Furr | |||
| Why your "Free Work" offer may be overpriced | How to get freelance marketing clients | 07 Sep 2023 | 00:14:13 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 The Copywriter's Guide to Getting Paid 🚀 Launch Your Client Business Free Mini-Course ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets It seems like such a simple, no-brainer offer… You offer to work for free, to get in the door with a new client. But they turn you down. Who turns down free work? Actually, lots of people. In today’s episode I share why “free work” can be overpriced… What that means for you if you’re trying to get clients… And what, specifically, you need to do to get those clients to say yes. Why your "Free Work" offer may be overpriced Yours for bigger breakthroughs, Roy Furr | |||
| Overwhelming Evidence | Copywriting Research | Proof, Credibility, & Believability | 06 Sep 2023 | 00:08:48 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👩⚖️ Proof, Credibility, and Believability 📺 How to Write A Video Sales Letter 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Would your copywriting stand up in the court of law? The claims you make… Your bold promises… Are they all empty? Or backed by proof? This is wildly important in high-compliance industries — like health and financial. But staying out of trouble isn’t the only reason. Because people don’t buy just on big empty promises and claims. When you’re trying to convert, you want to provide your prospects with… Yours for bigger breakthroughs, Roy Furr | |||
| 5 Steps to Turn INCOME into WEALTH | How to Build Wealth | Investing & Personal Finance | 05 Sep 2023 | 00:16:25 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💸 Matic Wealth: Grow Your Wealth, Automatically ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you want to build wealth and get rich, it’s NOT just about your income… In fact, many people with relatively low incomes end up millionaires. (One recent survey found Teacher was the third-most common profession amongst millionaires!) And many people with high incomes end up spending, squandering, or speculating it all away. The secret… No matter how big or small your income is… Is to turn your INCOME into WEALTH. Which is the subject of today’s episode. 5 Steps to Turn INCOME into WEALTH Yours for bigger breakthroughs, Roy Furr | |||
| Emotional Targeting Increases Conversions, with Sophia Dagnon of GetUplift [Interview] | 01 Sep 2023 | 00:45:56 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 FREE: The Complete Guide to Landing Pages that Convert + The Conversion Corner ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Sophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year… Her agency, GetUplift, is all about conversion rate optimization. So clients — mostly software/SaaS companies — come to GetUplift to make their website work better. They’re looking for more leads, customers, sales, and profits. And Sophia leads the team that makes that happen. The foundation of her work? Research. And the process she uses is called Emotional Targeting. Through this simple-yet-thorough process, she figures out exactly how to rework web pages to 1) do a better job than ever of highlighting what’s important to the client while 2) converting more visitors into leads — trials, demos — than ever before. You’re going to love this one… Emotional Targeting Increases Conversions, with Sophia Dagnon of GetUplift Yours for bigger breakthroughs, Roy Furr | |||
| Passive Income? Here's How… | Passive Income Ideas & Strategies That Actually Work | 31 Aug 2023 | 00:16:45 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💸 Matic Wealth: Grow Your Wealth, Automatically ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets These 2 passive income strategies actually work… It’s really easy to SELL passive income. That is, from a marketing perspective, people love to buy anything that promises passive income. It’s actually much harder to generate passive income. Especially if you buy into one of the biggest myths about passive income… So in today’s episode I bust that myth and share 2 big strategies that actually work. Yours for bigger breakthroughs, Roy Furr | |||
| The Best Investments for Entrepreneurs & Other High Income Earners | 30 Aug 2023 | 00:14:28 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💸 Matic Wealth: Grow Your Wealth, Automatically ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you get really good at generating income — through your business or career — you’re going to want to invest… But what should you invest in? Maybe you’re there already. Maybe you’ve accumulated a bunch of money in savings that’s not doing anything. Or maybe you are making a bit more money now and just want to put it to work. So do you invest in stocks? If so, which ones? Alternative investments? Should you pick your investments yourself? Or get advice? Today’s episode comes at that important question from a different angle — that I hope can save you from a bunch of expensive mistakes. The Best Investments for Entrepreneurs & Other High Income Earners Yours for bigger breakthroughs, Roy Furr | |||
| Reddit Investing Advice Will Make You Broke! [WARNING RE: r/stocks, r/investing, r/wallstreetbets] | 29 Aug 2023 | 00:11:54 | |
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you want to get rich in the stock market, DO NOT get your investing advice from Reddit… Especially not the loudest voices on r/stocks, r/investing, and r/wallstreetbets… Especially not when stocks are going up… I mean… You gotta see the aftermath of what happens when someone follows that kind of investing advice. (Hint, it’s not good. We’re talking life savings LOST.) Today I’m continuing to share ideas about investing and growing your wealth… Reddit Investing Advice Will Make You Broke! Yours for bigger breakthroughs, Roy Furr | |||
| Affiliate Marketing Is A SCAM!!! | The Truth About Affiliate Marketing Funnels, Upsells, and Ethics? | 28 Aug 2023 | 00:30:04 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Wanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t? I went on a bit of a rant today. But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general. Because this guy was saying that the way affiliate marketers run their marketing funnels — with high-priced offers as hidden upsells — is dishonest and misleading. And I have some really important thoughts about that… AND about the thing he didn’t even say that’s probably a much bigger scam in the affiliate marketing industry. It’s all in today’s episode… Affiliate Marketing Is A SCAM!!! Yours for bigger breakthroughs, Roy Furr | |||
| Facebook Ads, Story Copywriting, & How to Stick it to the Airlines with Sarah Sal [Interview] | 25 Aug 2023 | 00:50:44 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 1,280% ROI Facebook Ads [Free Case Study] 🔗 44.57% Click-Through Rate (And Real Results) On A Complaint Ad 🔗 How Strategyzer Used Facebook Ads To Sell Event Tickets At 1866% ROI 🔗 Copyhackers: Forget Images, Long Copy for Facebook Ads Works 🔗 Copywriter Club: Engaging Facebook Ad Got 1,637 Comments & 951 Shares 🔗 Better FB Ad Copy = Better Sales + Better Cost 4 BetterBack [Case Study] ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Sarah Sal got Turkish Airlines to pay her to STOP running an ad on LinkedIn… I loved this story so much I HAD to have her on to share it with you. Basically, airlines are 100% a pain in the butt when you have a customer service issue. But Sarah — who writes and runs Facebook ads for clients — figured out how to use her Facebook and LinkedIn ads copywriting skills to take on the airlines — and win! That’s the starting point for the interview — but then we started picking out all the lessons for copywriters, marketers, and paid social advertisers… Plus she revealed some of her Facebook ads secrets that have generated massive 18X ROAS for clients and got Perry Marshall to bring her in as a guest expert. You’re going to love this interview… Facebook Ads, Story Copywriting, & How to Stick it to the Airlines with Sarah Sal Yours for bigger breakthroughs, Roy Furr | |||
| How To (Really) Become A Millionaire | How To Build Wealth & Get Rich | Successful Investing | 24 Aug 2023 | 00:14:43 | |
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Feel free to ignore most of the advice you see online about how to get rich, build your wealth, and become a millionaire… It’s not just the wrong thing. It’s the exact opposite of the right thing. If you look at who most millionaires are… And what millionaires do to get rich… It’s seldom what you see coming from most investment or money-making gurus. The good news is that it’s much simpler to become a millionaire than you might think. The bad news is that I didn’t say it’s easy. How To (Really) Become A Millionaire Yours for bigger breakthroughs, Roy Furr | |||
| Creative Uses For Video Sales Letters| VSL Copywriting | How To Write A Video Sales Letter | 23 Aug 2023 | 00:17:42 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎥 How To Write A Video Sales Letter [New Training] 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets You can create a Video Sales Letter that doesn’t look like — and isn’t used like — a traditional VSL… Okay, to some people that’s an obvious observation… In which case you might want to skip towards the end of today’s episode where I break down more than 20 creative ways you might use a VSL. But I’d challenge you to make sure you really understand the implications. Because even that simple permission to make a VSL that doesn’t look like a VSL might be a little more profound than you think. Because when you get past the superficial details and narrow tactics that define the “Video Sales Letter”... There’s a TON of potential. As you’ll see in today’s episode… Creative Uses For Video Sales Letters Yours for bigger breakthroughs, Roy Furr | |||
| #1 Misconception About Video Sales Letters | VSL Copywriting | How To Write A Video Sales Letter | 22 Aug 2023 | 00:09:40 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎥 How To Write A Video Sales Letter [New Training] 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets Why the heck haven’t I don’t much training on writing video sales letters — aka the VSL? Good question. While this is something I’m planning to remedy THIS WEEK… With my live Zoom training on How To Write A Video Sales Letter… There is another reason at the heart of it all… And once you understand this reason, it has the potential to instantly increase your competence and confidence at tackling this format… Especially if you’ve ever written any direct response copy at all. The reason? It’s revealed in today’s episode: #1 Misconception About Video Sales Letters Yours for bigger breakthroughs, Roy Furr | |||
| How to get better and confident at copywriting? | #1 way to become a better copywriter | 21 Aug 2023 | 00:21:52 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets If you want to become a better copywriter… And have all the confidence that comes with it… To be able to step into any marketing situation, ready to write the copy required to make a lot of money… Attract leads and customers, make sales and profits… It really comes down to one BIG THING you’ve gotta do. Here’s how to get better and confident at copywriting… Yours for bigger breakthroughs, Roy Furr | |||
| Collecting Success Stories & Signature Victories [ft. Perry Marshall, Dan Kennedy] | 18 Aug 2023 | 00:15:03 | |
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⚖ Proof, Credibility, and Believability Training 🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers ⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐ 👉 Subscribe to Breakthrough Marketing Secrets How many client or customer success stories have you collected? Which ones would you call your Signature Victories? I got an email from Perry Marshall that used that language. It’s very powerful language. Because it speaks to a greater lesson — one I got from Dan Kennedy. About intentionally cultivating a reputation that leads to more clients wanting to work with you or buy your stuff, and paying you more for the opportunity. Today I break it all down. What these Signature Victories and success stories are, and how to use them to grow your biz. Collecting Success Stories & Signature Victories [ft. Perry Marshall, Dan Kennedy] Yours for bigger breakthroughs, Roy Furr | |||