Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
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Okay so here’s what a really SMART Mailbox Monday question looks like…
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I've recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses.
My biggest challenge is getting my first client as a copywriter away from the claws of the big freelancing platforms. What basic funnel do I need for consistent leads? Do I need a portfolio website? Or simply a Calendly? I have no real experience so far, only three months' of work improving my ideal prospects' web copy and sales pages.
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Why is this a smart question? Because it’s specific, includes enough detail to let me know this person has done their homework and isn’t just sending me their random synapse firings, and it’s flattering.
Flattery helps.
Because this is such a smart question, and I’m a sucker for flattery, I attempted to create a smart episode answering it, sharing a ton of value around how I’d approach the same situation today.
Because the book gives you specific techniques to employ in creating these “sticky” ideas.
So it’s repeatable. It’s a machine you can turn on any time you want your ideas to be more interesting.
Everything from product naming to headlines to the next sentence you write.
In today’s interview, I go deep with James about the book Brain Glue, many specific examples, to give you a sampling of how to use this in your writing.
And how does that contribute to or take away from my decision to buy or not?
Today’s episode is probably one of those that won’t get as many views, because it’s not some silly little hack to get your first copywriting client. Or some other similarly titillating topic to smack you with a jolt of dopamine.
But this is what makes real money in marketing — so the folks who watch it will probably be the ones who make a lot more money in the long run.
And it is in alignment with some of the most advanced persuasion techniques that I teach.
If you just want to be a commoditized product or service provider, who takes any customer that walks in off the street (no matter the headache they may cause), you can ignore this.
But if you want the highest-quality clients who give you massive respect and pay you more, you probably want to pay close attention…
