Branding Personal – Details, episodes & analysis

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Branding Personal

Melbourne Social Co

Business

Frequency: 1 episode/13d. Total Eps: 13

The podcast for marketers who want to build their personal brand, grow their network and get ahead in their careers. Hosted by Rosie Chong and Ebony Coatsworth, powered by Melbourne Social Co.

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Apple Podcasts

🇫🇷 France - marketing
25/05/2026
#73
🇫🇷 France - marketing
24/05/2026
#58
🇫🇷 France - marketing
23/05/2026
#53
🇫🇷 France - marketing
22/05/2026
#24
🇫🇷 France - marketing
22/04/2026
#84
🇫🇷 France - marketing
21/04/2026
#65
🇫🇷 France - marketing
20/04/2026
#39
🇨🇦 Canada - marketing
18/04/2026
#56
🇨🇦 Canada - marketing
17/04/2026
#44
🇬🇧 Great Britain - marketing
11/03/2026
#42

Spotify

No recent rankings available

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RSS feed quality

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Score global : 48%

Publication history

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How Personal Branding Landed Us Our Jobs

Season 1 · Episode 1

Tuesday, March 25, 2025 • Duration 37:50

Welcome to episode one of Branding Personal!

The podcast for marketers who want to build their personal brand, grow their network and get ahead in their careers.

In today’s episode, we’re kicking things off with our first segment: You’re Doing Amazing, Sweetie.
✨ Rosie’s loving Rachael Wilde’s approach to personal branding on TikTok. ✨ Ebony can’t stop watching Caitlin Emiko’s fashion and NYC lifestyle content.

We chat to our boss and Agency Owner, Shelley Friesen, about how building a strong personal brand can actually help bolster a candidate’s application and give you an edge in a competitive market.

💪 The Challenge:
Create a list of 2-4 people absolutely nailing their personal brand. Dive into their content, what’s their tone of voice, how often do they show up, what makes them stand out?

🎧 Got a personal branding dilemma?
We want to hear from you! Send us a voice recording with your question to ebony@melbournesocialco.com.au and we might feature it on the show.

Join our closed ⁠Facebook Group⁠

Follow Branding Personal on ⁠TikTok⁠

Follow Branding Personal on ⁠Instagram⁠

Connect with ⁠Rosie⁠, ⁠Ebony⁠ and ⁠MSC ⁠on socials!

Read moreCollapse

Three Ways to INSTANTLY Elevate Your Personal Brand

Season 1 · Episode 2

Tuesday, April 8, 2025 • Duration 28:20

In today’s episode, we share three ways you can instantly elevate your personal brand!

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie’s loving ⁠Chanel Clark and her community-based approach to growing on Linkedin.

✨ Ebony NEEDS to talk about Jaz Hand and how she has leveraged her personal brand to create her thriving jewellery brand Jaz Hand Made.

🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ and we might feature it on the show.

Join our closed ⁠⁠Facebook Group⁠⁠

Follow Branding Personal on ⁠⁠TikTok⁠⁠

Follow Branding Personal on ⁠⁠Instagram⁠⁠

Connect with ⁠⁠Rosie⁠⁠, ⁠⁠Ebony⁠⁠ and ⁠⁠MSC ⁠⁠on socials!

Balancing a 9–5 and Your Personal Brand | How to Do it All!

Season 1 · Episode 7

Tuesday, June 17, 2025 • Duration 39:45

Coming up on today’s show, we’re diving into a big What Would You Do segment. A listener wants to know how we juggle a full-time job while building our personal brands. We’re sharing the real talk on avoiding burnout, creating balance, and the times we’ve absolutely not nailed it.

But first… You’re Doing Amazing, Sweetie:

✨ Rosie is obsessed with Nina Youé, who’s documenting the journey of building a brand behind her boyfriend’s back (iconic).
✨ Ebony’s pick is Elle Lashawn her content is a mix of pilates, matcha, OOTDs and her Tour de Fort Worth series, where she shares her go-to spots for dates and eats.

🎧 Got a personal branding dilemma?
We’d love to hear it. Send your voice recording to ⁠ebony@melbournesocialco.com.au and we might feature it on the show.

This week’s challenge:
Refresh your content schedule. Whether it’s setting calendar reminders or finding an accountability partner, find a routine that works for you and stick to it.

⁠⁠Join our closed Facebook Group⁠⁠⁠

Follow Branding Personal on ⁠⁠⁠TikTok ⁠⁠⁠

Follow Branding Personal on ⁠⁠⁠Instagram⁠⁠⁠ . Connect with ⁠⁠⁠Rosie⁠⁠⁠, ⁠⁠⁠Ebony⁠⁠⁠ and on socials!

TikTok Growth Secrets with Grace Grimshaw

Season 1 · Episode 6

Tuesday, June 3, 2025 • Duration 55:36

Welcome back to Branding Personal!

On today’s show, we are sitting down with Grace Grimshaw to learn how to build and sustain a thriving personal brand on TikTok...

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie loves how Jo Bird is nailing her LinkedIn presence

✨ Ebony can't stop watching The Hondrou Twins and their Tanning THUUUURSDAY videos

🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ , and we might feature it on the show.

The Challenge: The challenge for this week was chosen by Grace! If you are that person who really wants to post but is feeling held back. Start a separate account, one that nobody you know will see (you can even block them) and start posting! This is an amazing way to embrace the cringe without the fear of what those closest to you will think.

Follow Grace on ⁠Instagram ⁠ and TikTok

Connect with Grace on ⁠LinkedIn

⁠⁠Join our closed Facebook Group⁠⁠

Follow Branding Personal on ⁠⁠TikTok ⁠⁠

How We Monetise | Biggest Paydays & Brand Deal Horror Stories💰

Season 1 · Episode 5

Friday, May 23, 2025 • Duration 53:28

Welcome back to Branding Personal! On today’s show, we are spilling the tea on how we have monetised our personal brands, including the most we have been paid for a singular brand deal and some of our own horror stories.

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie shouted out Kate Gatfield-Jeffries, Co-Founder of Moodi Blends

✨ Ebony loved the pre-launch strategy from the Founder of Gracie’s Wine Room, Kelsie Grace

🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ , and we might feature it on the show.

The Challenge: The challenge for this week, since we have shared our stories on monetisation, we are challenging you this week to create your very own price list for your services, whether you’re a creator, founder or freelancer.

⁠Join our closed Facebook Group⁠

Follow Branding Personal on ⁠TikTok ⁠

Follow Branding Personal on ⁠Instagram⁠ . Connect with ⁠Rosie⁠, ⁠Ebony⁠ and ⁠MSC⁠ on socials!

Gen Day on Career Moves & Mum Life (The Juggle)

Season 1 · Episode 4

Thursday, May 8, 2025 • Duration 44:02

Welcome back to Branding Personal! On today’s show, we have a listener question about monetising your personal brand. We are sitting down with award-winning business owner, Author and Mother, Genevieve Day, to hear how she manages building a personal brand alongside owning a business and motherhood.

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie is loving ⁠Piper Phillips, a NYC-based self-employed content creator and founder.

✨ Ebony had to shout out a friend of the pod, Grace Grimshaw! A masterclass in creating recognisable content that stands out.

🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ , and we might feature it on the show.

The Challenge: The challenge for this week, sit down and analyse your content and ask yourself, why do people follow you, and what content is currently resonating? From there, write down 10-20 post ideas based on what is already performing.

Follow Day Management on Instagram

Connect with Gen on Instagram

Buy Gen’s book, The Juggle

Let's give your LinkedIn a MAKEOVER

Wednesday, April 23, 2025 • Duration 29:45

Welcome back to Branding Personal! In today’s episode, we have a brand new segment & we deep dive into how you can finally upgrade and update your LinkedIn profile so it stands out.

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie is loving Sophie Miller and her evolution of growing Pretty Little Marketer to a community of over 450K

✨ Ebony can’t get enough of entrepreneur Olivia Mae Hanlon - founder of Girls in Marketing

🎧 Got a personal branding dilemma? We want to hear from you! Send us a voice recording with your question to ⁠ebony@melbournesocialco.com.au⁠ and we might feature it on the show.

The Challenge: Now that your LinkedIn page has had a makeover, it’s time for a FRESH post! Reintroduce yourself to your audience, use the points you have used to craft your about section and make sure to hashtag Branding Personal so we can engage with your post.

Join our closed Facebook Group

Follow Branding Personal on TikTok

Follow Branding Personal on Instagram
Connect with Rosie, Ebony and MSC on socials!

Confidence, Virality & a Genius Social Strategy | Amy Dickinson

Season 1 · Episode 8

Tuesday, July 1, 2025 • Duration 45:50

Coming up on today’s show, we are sitting down with Amy Dickinson to hear how she approaches content and has leveraged her online presence to build the Social Summit alongside her sister.

BUT FIRST... you’re doing amazing, sweetie!

✨ Rosie shouted out Agency Owner and Chilli Oil Brand founder, Hayley Westoby.

✨ Ebony is obsessed with the creator Ailish Silvester , a 27-year-old 9-5 marketer from Sydney.

This week’s challenge is inspired by Amy’s confidence and willingness to do the things that feel scary (like randomly signing up for stand-up comedy). Do one thing in the next fortnight that feels scary but exciting!

Get your tickets to the Social Summit 50% OFF with code MSC50

Follow Amy on TikTok

Follow the Social Summit on Instagram

⁠Join our closed Facebook Group⁠

Follow Branding Personal on ⁠TikTok ⁠

Follow Branding Personal on ⁠Instagram⁠ . Connect with , and on socials!

The Secrets to Scroll-Stopping Content with Hannah Coombs

Season 1 · Episode 10

Tuesday, July 29, 2025 • Duration 41:18

Rosie is off this week, but stepping in is Melbourne Social Co’s very own Head of Production, Hannah Coombs , and she’s bringing the goods.

Han has been with MSC for almost 6 years and has worked across everything from global campaigns to behind-the-scenes on major TVCs.

Today, she’s here to share her top content creation hacks, tips, and tricks to help you show up online and seriously uplevel your personal brand.

Follow Hannah on TikTok

Join our closed Facebook Group⁠

Follow Branding Personal on ⁠TikTok ⁠

Follow Branding Personal on ⁠Instagram⁠ . Connect with ⁠Rosie⁠, ⁠Ebony⁠ and ⁠MSC⁠ on socials!