Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

•  👟 How identifying an underserved market led to a purpose-driven business

•  🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

•  💡 How grassroots marketing and brand ambassadors fuel organic growth

•  👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

10% off using code BRAND

#WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen

 Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom

In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.

Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.

🔑 What You’ll Learn

•  🧩 Why custom websites matter more than you think — and how to make yours work for you

•  💻 How one med spa doubled its success after ditching a broken website

•  💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)

•  📸 The secret sauce behind brand photos and personal branding that truly connects

🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.

📇 Connect with Ashley & Puddle and Bloom:

• Instagram: https://www.instagram.com/petalandbloomtechmarketing/

• Website: https://petalandbloomtechmarketing.com/

• Facebook: https://www.facebook.com/PetalandBloomTechMarketing

• Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/

Branded Impact Podcast #1 | with Jo Espejo

Welcome to the very first episode of the Branded Impact Podcast! ✨In this solo episode, Jo Espejo — founder of Branding by Jo — shares her journey from hiding behind the screen to becoming the confident, visible face of her brand.

She dives into 3 powerful branding truths that helped her shift how she shows up, serves, and leads a purpose-driven business:

🔑 What You’ll Learn:

• 🤝 Why your brand is the bridge between your value and others’ trust

• 👁️‍🗨️ How strategic visibility builds real authority (even if you’re camera-shy)

• 🚫 The hidden cost of copying others — and how authenticity attracts growth

🧲 This episode is for:

Entrepreneurs, coaches, and creatives are ready to stop hiding and build a magnetic, aligned, and confident brand.

📇 Connect with Jo:

• Website → https://brandingbyjo.com

• Instagram → https://instagram.com/brandingbyjo

• Facebook: https://www.facebook.com/brandingbyjo

• • Pinterest: https://www.pinterest.com/brandingbyjo/
  • LinkedIn: https://www.linkedin.com/in/jocelynespejo/ and https://www.linkedin.com/company/brandingbyjo

Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

 LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

Facebook →  www.facebook.com/nourishedroutes 

Pinterest →https://www.pinterest.com/nourishedroutes/

Freebies: 

Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

#WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

What if you could grow a profitable, fast-growing business and raise a family, without outside funding, a perfect business plan, or 80-hour weeks? In this episode, Jocelyn Espejo sits down with recruiter and founder Lisa Klapschinski to talk about building a “life-first” business in 15-minute increments, failing fast, and letting authenticity be your biggest brand asset.

If you’ve ever told yourself you “need more time, money, or clarity” to start or scale, Lisa’s story will lovingly blow that excuse up.

In this episode of The Branded Impact Podcast, Jo and Lisa walk through Lisa’s journey from corporate recruiter to founder of LMK Recruiting Solutions, a subscription-based recruiting firm serving manufacturing, logistics, and tech companies. Lisa shares how she started her company six months pregnant with no website, no investors, and just 15 minutes a day, while designing everything around the life she wanted as a mom and CEO.

They dive into boundaries, client gut-checks, authenticity in branding, and why Lisa’s mantra, “Fail as fast as you can,” has been a game-changer for growth.

Key Topics

• Building a life-first business while raising a family
• Starting with no funding, no website, and no formal plan
• Shifting from solopreneur to CEO with a team
• Why authenticity is your strongest personal brand differentiator
• “Fail fast” as a business and branding strategy
• Boundaries, gut checks, and saying no to misaligned clients
• How to start (or pivot) your business with what you have right now, even if it’s just 15 minutes a day
• The mindset shift from “I do everything” to “We’re a company and I have a team”
• Why showing your real life (kids, chaos and all) can actually strengthen your brand and trust
• How to use “fail fast” to test offers, pricing, and models without overthinking
• Practical ways to set boundaries and work hours so you don’t trade a 9–5 for 24/7 hustling

Chapters & Timestamps

• 00:00 – Building a Business with Resilience

• 03:01 – The Journey of Starting LMK Recruiting Solutions

• 05:43 – From Solopreneur to Business Owner

• 08:51 – The Importance of Authenticity in Branding

• 11:31 – Failing Forward: Embracing Mistakes

• 14:40 – Navigating Client Relationships

• 17:24 – Setting Boundaries and Work-Life Balance

• 20:16 – The Power of Saying Yes

• 23:12 – Final Thoughts and Key Takeaways

• 34:57 – Outro: Make Your Branded Impact

Guest: Lisa Klapschinski, Founder & CEO of LMK Recruiting Solutions

• 🌐 Website: www.lmkrecruiting.com

• 💼 LinkedIn: https://www.linkedin.com/in/lisa-marie-klapschinski/

• 📧 Email: lisa@lmkrecruiting.com

Special Offer for Listeners:
Mention The Branded Impact Podcast when you reach out and Lisa will gift you a 15-minute meet & greet to talk through your goals, hiring challenges, or growth plans and explore how she can support you.

Explore Branding by Jo at www.brandingbyjo.com to align your visuals, messaging, and systems so you can show up, sell, and scale with confidence.

What if being selfish was actually the smartest move for your business? 💭

In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.

🎙️ Full Show Notes

If you’ve ever felt like you’re giving everything to everyone: clients, kids, relationships, your business and still running on empty, this conversation is your permission slip to slow down.

In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.

Through that journey, Shari created the C.A.L.M. Method™, a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars, Clarity, Awareness, Listening to your body, and Mindset, form a roadmap for women ready to show up differently, both in life and in business.

Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.

💡 Key Themes You’ll Hear:

• It’s not selfish, it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.

• The language you use shapes your mindset. Shift from “I should” to “I get to.”

• Rest is not wasted time. It’s a possibility-generating activity that fuels creativity and clarity.

• Boundaries are brand strategy, they define your values and your energy.

• Slowing down often leads to faster growth.

🧭 What You’ll Learn

• How to align your energy and business strategy for sustainable success

• Why clarity builds confidence and confidence builds trust

• How resentment shows up when you don’t ask for what you need

• Ways to add “snack-size” self-care moments into your workday

• How to shift from doing it all to leading with purpose

⏱️ Chapters
00:00 — Reclaiming Energy and Confidence05:27 — The Journey of Self-Discovery11:52 — Shifting Mindsets: From Should to Get To17:57 — The C.A.L.M. Method™: Clarity and Awareness23:13 — Rest as a Possibility-Generating Activity27:04 — Building a Supportive Network29:52 — The Importance of Slowing Down32:35 — Embracing Chaos and Finding Clarity35:59 — Prioritizing Self-Care and Intentionality41:01 — Communication, Boundaries & Collaboration

About Shari Biery
Shari Biery is a Purpose & Well-Being Coach, speaker, and author of It’s Your Turn. She empowers women to reclaim their energy, identity, and confidence through her signature C.A.L.M. Method™ helping them move from burnout to balance with clarity, awareness, and aligned action.

Connect with ShariWebsite → sharibiery.comFree Guide → 5 Strategies to Make Yourself a PriorityInstagram → @sharibieryLinkedIn → Shari Biery

🎙 About The Branded Impact PodcastHosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert, without the burnout. 🎧 Listen to more episodes → The Branded Impact Podcast

Jo’s Final TakeawayYour brand reflects what you’ve reclaimed. When you stop labeling rest, clarity, or boundaries as selfish and start seeing them as strategy, you become the kind of leader your business and your life truly need.

🎙️ Branded Impact Podcast #13 | Guest: Emma Jones 🌟 Episode Overview In this high-energy and heart-centered episode, Jo Espejo sits down with Emma Jones, a Central Florida realtor under Orange Slice Properties and the visionary behind NextGen Orlando, a networking group for young professionals rooted in purpose and giving back.

Emma shares her journey of building a thriving real estate business from scratch without ads, connections, or a pre-existing network. With a brand grounded in community, clarity, and consistency, Emma shows how authenticity and service can set you apart in a saturated industry. She also opens up about the power of perception, the importance of showing up (even when it’s uncomfortable), and how building NextGen helped her turn loneliness into leadership.

Whether you’re a solo entrepreneur, realtor, or community builder, this episode is packed with actionable advice and bold inspiration.

🔑 What You’ll Learn

• How Emma built her business from zero network with zero ad spend

• Why consistency is the ultimate brand builder

• How to build a personal brand under a brokerage umbrella

• Turning loneliness into leadership through community
  Sensory branding and emotional connection in real estate

• The magic of creating experiences that make people feel seen

• Tips for networking, niche marketing, and staying visible

🧲 This Episode is For: ✔️ Realtors and entrepreneurs ready to stand out with heart ✔️ Women building community and meaningful connections ✔️ Founders looking to lead through service and story ✔️ Anyone who’s tired of waiting and ready to create their own path ✔️ Creators seeking consistent, values-driven visibility

📇 Connect with Emma Jones & NextGen Orlando 🏡 Instagram: @emmajoneshomes 🤝 Community: @nextgenorlando

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & Recommend: Want to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #12 | Guest: Jessica Malka 🌟 Episode Overview In this beautifully grounding episode, Jo Espejo sits down with Jessica Malka, founder of LEIAMOON, the revolutionary wellness brand blending ancient ritual with modern design. LEIAMOON’s signature product—a thoughtfully engineered steam seat—is helping women reconnect with their pelvic space, body wisdom, and inner sovereignty.

Jessica opens up about her journey from architectural design to feminine health innovator, and how her personal healing sparked a movement. Together, Jo and Jessica explore what it means to lead with softness, the power of sacred rituals, and how personal brands can be a true reflection of your essence.

Whether you're a wellness entrepreneur, product creator, or a woman reclaiming her connection to self, this episode offers gentle wisdom and fierce inspiration.

🔑 What You’ll Learn

• How Jessica’s health journey led to the birth of LEIAMOON

• What vaginal steaming is—and why it’s making a powerful comeback

• The challenges of bringing a physical product to market

• How to use affiliate marketing to grow a wellness brand

• Why softness and authenticity are branding superpowers

• Building community in a taboo-busting space

• Redefining leadership as a feminine entrepreneur
  

🧲 This Episode is For: ✔️ Wellness entrepreneurs launching physical or holistic products ✔️ Women exploring body connection and ancient practices ✔️ Creators building brands rooted in personal healing ✔️ Founders navigating crowdfunding and product development ✔️ Anyone ready to lead with softness, strength, and purpose

📇 Connect with Jessica Malka & LEIAMOON 💼 Instagram: @leiamoonwomen 🌐 Website: https://leiamoon.com 📺 YouTube: Leia Moon Steam 📩 Email: jessica@leiamoon.com

💌 Join the Movement ✨ Love this episode? Subscribe for more stories of brave brands and soulful leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build a brand that embodies you? Book a call with Jo today.

🎙️ Branded Impact Podcast #11 | Guest: Debbie Allen

🌟 Episode Overview In this empowering episode, Jo Espejo sits down with Debbie Allen, the world's #1 authority on expert positioning and founder of Big Money Stages. Debbie shares her extraordinary entrepreneurial journey, from building multiple million-dollar businesses to becoming one of the highest-paid female speakers globally.

Jo and Debbie dive deep into how entrepreneurs can effectively position their brands, the secrets of speaking to sell from the stage, and why owning your expertise is crucial for lasting success. Debbie highlights real-world stories about mentorship, following intuition, and pivoting strategically to scale businesses authentically.

Whether you're an aspiring entrepreneur, a seasoned business owner, or someone ready to amplify your brand through powerful positioning, this conversation will inspire you to step boldly into your expertise.

🔑 What You’ll Learn

• How Debbie built million-dollar businesses and navigated major pivots

• Secrets to confidently positioning yourself as an expert

• Why authenticity and clarity matter more than perfection

• Practical advice for monetizing your expertise through speaking

• Recognizing and trusting your intuition when choosing clients

• How to identify your unique brilliance and leverage it

• The power of mentorship and the importance of investing in guidance

🧲 This Episode is For: ✔️ Entrepreneurs ready to claim their expert status ✔️ Speakers who want to master selling from the stage ✔️ Women leaders striving to scale their businesses authentically ✔️ Coaches and consultants building impactful personal brands ✔️ Anyone seeking clarity, alignment, and purposeful growth

📇 Connect with Debbie Allen 💼 Website: DebbieAllen.com 🎁 Free Gift (Book & Resources): ExpertPositioningSuccess.com

💌 Join the Movement ✨ Love this episode? Subscribe for more insights on branding, expertise, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build your bold, impactful brand? Book a call with Jo today.

🌟 Episode Overview In this powerful episode, host Jo Espejo is joined by Tami Chapek, a renowned executive leadership coach and the visionary founder of WeInspireWe. Together, they dive into the bold and transformative concept of Leadership reDEFYned - Tami’s signature platform and soon-to-be published book that equips leaders with the tools to break through barriers and lead with lasting impact.

Tami shares how she’s helped leaders at top organizations like Google, Novartis, and Uber tap into their authentic leadership styles and unleash their true potential. Jo opens up about her evolution, from a leader in the marketing world to a global change agent, and how building a personal and company brand rooted in purpose has created a deeper impact.

They both challenge outdated leadership norms and offer a powerful call to action: that everyone, regardless of title, age, gender, or experience, has the power and responsibility to lead🔑 What You’ll Learn

• Why authenticity is the #1 leadership superpower

• How to reDEFYne what great leadership looks like in today’s world

• How personal branding builds confidence and intentional influence

• Why consistency is key to leading with purpose

• The biggest leadership lesson Tami learned as the founder of WeInspireWe

• Strategies to help your organization not just survive but thrive

🧲 This Episode is For:

✔️ Emerging and established leaders at all levels

✔️ Marketing professionals ready to expand their influence ✔️ Organizations looking to revolutionize their leadership models

✔️ Women ready to lead with confidence and clarity ✔️ Anyone seeking to align passion, purpose, and impact

💌 Join the Movement ✨ Inspired by this episode? Subscribe for more bold conversations on leadership, branding, and transformation. 📩 DM @brandingbyjo on Instagram to share your biggest takeaway. 🎯 Want to lead with purpose? Book a 1:1 strategy call with Jo today.

📇 Connect with Tami 🌐 Website: www.weinspirewe.com 📸 Instagram: @weinspirewe 💼 LinkedIn: Tami Chapek | WeInspireWe 📘 Facebook: facebook.com/weinspirewe

💬 Signature Quote: Leadership reDEFYned: defy the ordinary, unleash true potential.

🎁 Free Resources Grab your free leadership tools: weinspirewe.com/leadership-freebie Book a complimentary strategy session: calendly.com/tamichapek/strategy-session

Branded Impact Podcast #8 | Guest: Emily Lampkin

🌟 Episode Overview

In this inspiring episode, Jo Espejo engages in a dynamic conversation with Emily Lampkin,

Founder of the Women Leaders Series. Emily is a sought-after speaker and advisor known

for her pragmatic style and effective counsel to women in corporate, non-profit, education,

and political spheres. The Women Leaders Series is the culmination of more than 25 years

of experience advising women leaders on ways to perfect their skills and maximize

opportunities.

They dive deep into the experiences of women making waves in leadership across

industries. Emily shares her journey of overcoming challenges, breaking barriers, and using

her influence to empower others. This episode offers practical advice for women looking to

step into leadership roles and make a meaningful impact. Whether you’re an established

leader or just starting your journey, Emily’s insights will motivate you to embrace your

leadership potential and use your platform to create lasting change.

🔑 What You’ll Learn

●

The key qualities that make women successful leaders

●

How to embrace your leadership potential and break through glass ceilings

●

The importance of resilience and perseverance in leadership roles

●

How to lead with purpose and make a lasting impact

●

Navigating challenges women face in leadership and how to overcome them

●

Tips on building confidence and creating a strong leadership presence

●

The value of mentorship and community in supporting women leaders

🧲 This Episode is For:

✔ Women in leadership or aspiring to be leaders looking for inspiration and actionable

advice

✔ Entrepreneurs and professionals wanting to make an impact in their industry

✔ Anyone looking to understand the unique challenges and rewards of female leadership

✔ Mentors and leaders looking to empower the next generation of women in business

📇 Connect with Emily Lampkin & Women Leaders Series

🌐 Website: www.womenleadersseries.com

📸 Instagram: https://www.instagram.com/emilyklampkin/

💼 LinkedIn: https://www.linkedin.com/in/emilylampkin/ – Connect with me on LinkedIn for

Friday Tips for Women

📘 Facebook: https://www.facebook.com/emily.k.lampkin

💌 Join the Movement

✨ Enjoyed this episode? Be sure to subscribe to the podcast for more empowering

conversations!

📩 DM @brandingbyjo on IG and let us know your favorite takeaway.

🎯 Ready to elevate your leadership journey? Book a consultation with Jo today.

#WomenInLeadership #WomenWhoLead #LeadershipImpact #BrandedImpactPodcast

🎙️ Branded Impact Podcast #9 | Guest: Jenny Dinh Safransky

🌟 Episode Overview In this inspiring episode, Jo Espejo chats with Jenny Dinh Safransky, founder of JDS Projects, a boutique talent management agency dedicated to helping female creators secure meaningful and impactful brand partnerships.

Jenny’s journey from leading brand deals at the GRAMMYs to launching her agency highlights the power of authenticity, mentorship, and purpose-driven work in the creator economy.

Together, Jo and Jenny explore how to build powerful brand collaborations, why values matter more than follower count, and how creators can grow with intention and true impact. Jenny shares real-world stories and practical advice for creators, brands, and entrepreneurs ready to build brands that resonate.

Whether you’re a creator, brand strategist, or a woman ready to lead with purpose, this episode offers valuable insights and motivation to elevate your brand.

🔑 What You’ll Learn

• ​Jenny’s transition from corporate to creative and what drove her shift
• ​Secrets to successful brand deals and pitfalls to avoid
• ​Why alignment and values outweigh follower numbers
• ​Turning influence into lasting impact
• ​Building a career as a woman in media and talent management
• ​The importance of mentorship and supporting other women
• ​Practical tips for working with purpose-led brands

🧲 This Episode is For: ✔️ Influencers and creators focused on long-term brand growth ✔️ Women making bold career moves with confidence ✔️ Aspiring talent managers and entrepreneurs in the creator space ✔️ Brand leaders seeking authentic creator partnerships ✔️ Anyone aiming to use their platform for real change

📇 Connect with Jenny Dinh Safransky & JDS Projects 💼 Instagram: https://www.instagram.com/itsjdsprojects/ 🌐 Website: https://www.jdsprojects.com

💌 Join the Movement ✨ Love this episode? Subscribe for more conversations on branding, purpose, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build your powerful brand? Book a call with Jo today.

Branded Impact Podcast #7 | Guest: Annie O'Malley, Founder & CEO of Central Mass Mom

🌟 Episode Overview Building a supportive community for moms isn't just about connecting—it's about empowering each other. In this episode, Jo sits down with Annie O'Malley, the Owner and CEO of Central Mass Mom, a hyperlocal digital publication established in 2020. Under Annie’s leadership, a team of over 30 writers and content creators delivers relatable parenting humor, local gems, essential resources, and authentic perspectives on motherhood—reaching over 6 million online accounts each year.

Annie shares her inspiring journey of turning a local initiative into a scalable platform, and how she built a powerful resource that uplifts and connects moms across Central Massachusetts. This conversation is full of valuable insights for anyone looking to create a thriving, supportive community.

🔑 What You’ll Learn

• The power of building local networks that empower moms

• How to create a supportive space where mothers can grow together

• Annie’s journey from launching a local resource to scaling a digital platform

• Practical tips for nurturing relationships that help communities thrive

• The importance of collaboration and support in a mother's entrepreneurial journey

🧲 This Episode is For: ✔️ Moms looking to connect with a supportive community ✔️ Entrepreneurs wanting to create an empowering network ✔️ Anyone interested in building a thriving, supportive platform for women

📇 Connect with Annie O'Malley & Central Mass Moms 🌐 Website: https://centralmassmom.com 📸 Instagram: https://instagram.com/centralmassmom 💼 Facebook: https://facebook.com/centralmassmoms 🔗 LinkedIn: https://linkedin.com/company/central-mass-mom

💌 Join the Conversation ✨ Enjoyed this episode? Subscribe to the podcast for more inspiring stories! 📩 DM @brandingbyjo on IG and let us know your favorite takeaway. 🎯 Ready to build your own community? Book a consultation with Jo today.

#MomsSupportingMoms #BuildingCommunity #EmpoweredMoms #BrandedImpactPodcast

Branded Impact Podcast #6 | Guest: Dr. Carrie Rose, CEO of Of Course

🌟 Episode OverviewWhat if your brand could tell a story that truly resonates? In this episode, Jo sits down with Dr. Carrie Rose, CEO of Ofcourse, to explore the power of storytelling in branding and how it helps businesses stand out in a crowded market. Dr. Rose shares her journey from starting a brand-building agency to creating lasting connections with clients through authentic storytelling and strategic marketing. Whether you’re just starting or looking to refresh your brand, this conversation will offer valuable insights and actionable tips.

🔑 What You’ll Learn

• The art of using storytelling to build authentic connections with your audience

• How to align your brand with your values and vision

• Why strategic marketing is essential for a brand’s long-term success

• The impact of personal stories on business growth

• How to identify and communicate your unique brand message

• Tips for creating a brand that not only attracts clients but fosters loyalty

🧲 This Episode is For: ✔️ Entrepreneurs and business owners seeking to build a brand that stands out ✔️ Marketing professionals looking to incorporate storytelling into their strategy ✔️ Anyone wanting to create a lasting impact with their brand, beyond just sales

📇 Connect with Dr. Carrie Rose & Of Course 🌐 Website: https://www.of-course.us/ 📸 Instagram: https://www.instagram.com/drcarrierose/ 💼 LinkedIn: https://www.linkedin.com/in/drcarrierose 🎁 Free Resources: Access free guides and tools to help you build a brand with purpose at   https://markettheoryconsulting.webflow.io/free-guide

💌 Join the Branding Revolution ✨ Enjoyed this episode? Be sure to subscribe to the podcast for more inspiring conversations! 📩 DM @brandingbyjo on IG and let us know your favorite takeaway. 🎯 Ready to redefine your brand with purpose? Book a consultation with Jo today.

#BrandingWithPurpose #AuthenticBranding #StorytellingInMarketing #BrandedImpactPodcast

Branded Impact Podcast #5 | Guest: Abagail Pumphrey, CEO of Boss Project🌟 Episode OverviewWhat if your business supported your life instead of draining it? In this episode, Jo sits down with Abagail Pumphrey, the founder and CEO of Boss Project, to discuss building a business that feels sustainable, authentic, and true to who you are. Abagail shares her journey from running a million-dollar agency with a big team to intentionally simplifying her business to work part-time hours while still making a full-time income.Whether you’re tired of hustle culture, ready to rebrand, or wondering how to do less while growing more, this conversation is full of inspiration and actionable tips.🔑 What You’ll LearnHow to design a business around your capacity not just revenue goalWhy doing less than you’re capable of can lead to more freedom and impactHow to know when it’s time to rebrand or pivotThe importance of authenticity over mimicry in building your brandPractical guardrails to set healthy boundaries as an entrepreneurWhy time audits are the best place to start if you feel overwhelmed🧲 This Episode is For:✔️ Women entrepreneurs and service providers craving sustainability ✔️ Founders are tired of the constant hustle and are ready for more life alongside their work ✔️ Anyone considering a rebrand or shift in their business model📇 Connect with Abagail & Boss Project🌐 Website: bossproject.com 🎧 The Strategy Hour Podcast: https://podcasts.apple.com/us/podcast/strategy-hour-online-marketing-for-business-growth/id1186889023 💼 LinkedIn: Abagail Pumphrey ✨ The Creative Template Shop: https://creativetemplateshop.com/🎁 Free Resources: Explore free trainings and tools to start designing a business that truly supports your life at bossproject.com.💌 Join the Rebrand Era✨ Loved this episode? Follow the podcast so you never miss what’s next! 📩 DM @brandingbyjo on IG and share your favorite takeaway. 🎯 Ready to align your brand with your purpose? Book a call with Jo.#WomenInBusiness #AuthenticBranding #SustainableBusiness #BandwidthOverBurnout #BrandedImpactPodcastLet me know if you’d like these adapted for your website, podcast platforms, or social captions!

Summary What happens when your values guide every business decision? In this heartfelt episode, Jo Espejo sits down with Annamarie Fernyak to talk about pivoting with purpose, integrating mindfulness into leadership, and building brands that honor authenticity. From community development to classroom mindfulness, Annamarie shares how clarity of mission and compassion can ripple through families, schools, and entire communities.

Key Topics Covered

• Discovering your core values and using them as a compass for business pivots

• Building community-driven brands that reflect your mission

• Translating your message for diverse audiences — schools, parents, and libraries

• Balancing self-compassion with service as a woman founder

• Knowing when and how to outsource to stay in your zone of genius
  

What You’ll Learn

• Why alignment with your values makes decision-making easier

• How to build a brand that grows with you

• Ways to communicate authentically across different markets

• Why self-compassion isn’t selfish and how to practice it daily

• How to recognize the right moment to get help and scale sustainably
  

Chapters

00:00 The Journey to Mind Body Align

07:28 Navigating Values and Authenticity

16:46 The Role of Community in Brand Development

21:52 Understanding Diverse Demographics in Marketing

24:10 Branding Strategies for Different Markets

27:16 The Importance of Language in Marketing

32:17 Leveraging Team Strengths and Unique Abilities

38:35 Outsourcing: When and How to Do It

Featured Guest Links:

Annamarie Fernyak, Annamarie Fernyak, Founder & CEO of Mind Body Align, author of Right Side of Happiness

Website: https://mindbodyalign.com

Book: Right Side of Happiness (also available on Amazon)

LinkedIn: linkedin.com/in/amfernyak

Instagram: @mindfullyannamarie

Facebook:

Email: annamarie@mindbodyalign.com

Host Details:

Ready to align your visuals and strategy so your brand attracts, connects, and converts? Explore Branding by Jo at www.brandingbyjo.com.

Instagram: @brandingbyjo

Can tradition spark transformation? ✨ In this inspiring episode of the Branded Impact Podcast, host Jocelyn “Jo” Espejo sits down with Jinal Sampat, fine jewelry designer and founder of Sampati, a brand redefining what it means to honor heritage in a modern world.

A trained architect turned jewelry entrepreneur, Jinal shares how she transformed the sacred mangalsutra, a symbol of Indian marriage, into a modern heirloom that bridges culture and contemporary design. Through her rebranding journey, she discovered that authenticity, sustainability, and abundance are the real gems behind building a purpose-driven brand.

💎 In this episode, you’ll learn:

• How Jinal turned a cultural tradition into a global jewelry movement

• Why design is about empathy and problem-solving, not just aesthetics

• How rebranding clarified Sampati’s purpose and aligned it with legacy

• The mindset shift behind starting scrappy, failing fast, and growing with integrity

• Why female founders should focus on community and clarity not perfection

Jinal also shares her personal mantras: Live Sustainably and Compassionately, Lead with Integrity, and Embrace an Abundant Mindset, values that shape not just her brand, but how she lives and leads.

Whether you’re a designer, entrepreneur, or creative founder, this episode will remind you that transformation starts with purpose and that your story is your most powerful brand asset.

✨ Listen now and discover how tradition becomes transformation when you lead with authenticity.

Connect with Jinal Sampat🌐 www.sampati.com📱 Instagram: @sampati_official💼 LinkedIn▶️ YouTube: Sampati

Connect with Host Jo Espejo🌐 brandingbyjo.com📱 Instagram: @brandingbyjo

In this episode of The Branded Impact Podcast, Jocelyn “Jo” Espejo sits down with Dr. Holly Neujahr, founder of N2 Physical Therapy and Sisu Business Practice, to unpack how she transformed burnout into a thriving, purpose-driven healthcare brand.

Holly shares her journey from launching a pelvic health practice to leading multiple clinic locations with a culture built on provider wellbeing, autonomy, and alignment. Together, Jo and Holly explore what it takes to scale sustainably — from team development and culture-first leadership to building a consistent, experience-driven brand.

Whether you’re a healthcare professional, founder, or entrepreneur, you’ll walk away inspired to grow your brand without losing your purpose.

What You’ll Learn

• The connection between pelvic health, patient experience, and provider wellbeing

• How to know when it’s time to outsource and hire help

• Building a culture that prevents burnout and empowers autonomy

• Keeping brand experience consistent across multiple locations

• How to measure success beyond social media metrics
• The mindset shift from DIY hustle to sustainable growth

• Healthy teams = Healthy business.

  Pull Quotes

  “When you can give up control of what isn’t your expertise, do it.” — Dr. Holly Neujahr

  N2 Physical Therapy Freebies: 

  https://n2physicaltherapy.com/free-womens-pelvic-health-bliss-course/

  https://n2physicaltherapy.com/free-mens-pelvic-health-course/

  The Sisu Practice Free Training Snippets for Physical Therapists: 

  https://thesisupractice.com/free-training-for-physical-therapists/

  
  

  “You don’t have to be perfect to make an impact. You just have to stay aligned.” — Jo Espejo

Personal finance made approachable. In this fun, down-to-earth episode, Jocelyn Espejo, aka Jo, interviews Cally Ingebritsen, Founder & Financial Coach at Chillax Finance, on financial coaching, budgeting basics (50/30/20), money management, and a healthier money mindset, plus how authentic branding and simple entrepreneurship moves (hello, email marketing) boost visibility and trust.

Cally brings 16+ years of experience and multiple certifications to demystify financial literacy. She shares the common “WTF money moments” that prompt people to seek help, the four pillars of Money 101 (bills, savings, debt, fun), and why consistency > perfection. We also get into branding that feels like you (and stands out), because your story and quirks are conversion power, yes, even Shakira-level fandom.

What You’ll Learn

• Why traditional financial planning can feel intimidating and how Chillax Finance flips the script

• Money 101 made simple: bills, savings, debt, and fun (freedom, not restriction)

• The role of an emergency fund for debt prevention (while paying balances down)

• How to make progress without being “perfect” with money

• • The branding mistake that makes businesses forgettable and how authenticity builds trust faster than polish
  • Visibility foundations for service founders: website, reviews/SEO, and email marketing to nurture “not-yet-ready” buyers

• • “It’s not a flex to be a well-kept secret.”
  • “Don’t accept that it has to be stressful.”

  
  

  Connect with Cally & Chillax Finance

  🌐 Website: chillaxfinance.com

  📱 Instagram: @chillaxfinance

  💼 LinkedIn: Cally Ingebritsen

  
  

  Join the Branded Impact Community

  ✨ Love this? Subscribe for weekly conversations on branding, visibility, and impact.

  📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold, aligned brand?

  Book a call with Jo today.

  
  

  Tools I Personally Recommend

  ✅ Flodesk – Create gorgeous, easy emails (my go-to ESP). Get 50% off your first year:

  ✅ Plann – Plan, schedule, and post your social content:

  (Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love.)

  
  

Jo Espejo sits down with Alyx Coble-Frakes, Founder & CEO of The Agenda, a groundbreaking femtech company revolutionizing how women approach productivity, relationships, and well-being. A former health coach turned accidental tech entrepreneur, Alyx has grown The Agenda. into a movement that’s earned national media coverage, strategic partnerships, and a loyal community of women who are done with burnout and ready to thrive.

Alyx opens up about the science of cycle literacy, why women are not “smaller men,” and how hormones impact brain function, creativity, and energy throughout the month. She shares the mission behind The Agenda. To help women build lives that work with their biology instead of against it, and how personal branding played a pivotal role in attracting aligned investors, collaborators, and users. With unfiltered honesty, Alyx also reveals the branding mistakes female founders make, how to show up powerfully instead of professionally, and why authenticity and boldness are your ultimate differentiators.

Whether you’re a founder, creator, or changemaker, this conversation is packed with insight, strategy, and inspiration to help you own your story and stop playing small.

🔑 What You’ll Learn

Why tracking your cycle isn’t a weakness. It’s your ultimate strategy

How hormones impact productivity, relationships, and creativity

The Agenda: a blueprint for living in alignment with your biology

Why burnout is optional when you sync your work with your cycle

The biggest branding mistake female founders make (and how to avoid it)

How to build a bold personal brand that attracts aligned opportunities

Why boldness and lived experience are the keys to influence in 2025

🧲 This Episode is For:

✔️ Women entrepreneurs who want to thrive without burning out

✔️ Founders and CEOs ready to build brands that start conversations

✔️ Professionals seeking alignment between biology and business

✔️ Female leaders tired of “hustle culture” and ready for sustainable success

✔️ Anyone curious about blending science, strategy, and self-care

📇 Connect with Alyx Coble-Frakes & The Agenda.

🌐 Website: theagendaperiod.com

📱 Instagram: @theagendaperiod

💌 Free Resource

✨ Start syncing your schedule with your cycle: Download the free guide

📢 Join the Movement

Love this episode? Subscribe for more authentic conversations around branding and impact.

📩 DM @brandingbyjo

 on Instagram and share your favorite takeaway.

🎯 Ready to build a brand that makes people feel something? Book a call with Jo today.

💼 Tools I personally recommend

✅ Flodesk – Create gorgeous, easy-to-use emails. Get 50% off your first year: https://flodesk.com/c/JOCELYNESPEJO

✅ Plann – Schedule, plan & post your social content with ease - https://www.plannthat.com/register/?fp_ref=cus_P56FcFDrW0EuRv&name=Branding

(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I use and love).

🌟 Welcome to Episode 16 of the Branded Impact Podcast with Branding by Jo! In this unapologetic and powerful conversation, host Jo Espejo sits down with Tara Leson, a multi-passionate entrepreneur, strategist, and podcast host, to talk about scaling businesses with systems, strategy, and values-led growth.

Tara shares her inspiring journey of pivoting from nursing and fitness to building an online business that empowers entrepreneurs to define their own success terms. She opens up about creating alignment, building authentic connections, and the power of unapologetically living your “why.”

If you’ve ever felt pressured by the “shoulds” of entrepreneurship or worried that automation will take away your humanity, this episode will remind you that personal branding isn’t just about visibility; it’s about connection, integrity, and impact.
What You’ll Learn in This Episode

• How Tara built a values-driven business rooted in systems and strategy

• Why defining success on your own terms is key to sustainable growth

• The truth about scaling: automate tasks, not human connections

• How strong opinions can repel some but attract your most aligned clients

• Why being values-led helps build deeper relationships and stronger communities

• The role of initiatives like The Safer List in shaping authentic spaces

✔️ Entrepreneurs ready to scale without losing authenticity ✔️ Women craving alignment between business and life

✔️ Coaches, strategists, and creatives who want to stand out with values-led branding

✔️ Leaders looking to build genuine relationships in a tech-driven world

✔️ Anyone tired of cookie-cutter business advice

🌐 Website: taraleson.com

📸 Instagram: @iamtaraleson

🎙️ Podcast: Unapologetic

`💌 Free Strategy Session: Book your 30-min Systems & Strategy to Scale session with Tara

As Tara says at the end of our conversation: 👉 “Go after everything you f’ng want and be unapologetic about it.”

✅ Flodesk – Create beautiful, easy-to-use emails. Get 50% off your first year: Click here ✅ Plann – Schedule, plan & post your social media content with ease: Click here

(Affiliate links: I may earn a small commission at no extra cost to you. I only recommend tools I personally use and love.)

🔔 Don’t forget to subscribe to the Branded Impact Podcast for more real, inspiring conversations on branding, business, and impact.

📩 DM @brandingbyjo on Instagram and share your biggest takeaway from this episode.

This Episode is Perfect For:

📇 Connect with Today’s Guest: Tara Leson

🎯 Jo’s Big Takeaway🛠 Tools & Resources I Personally Recommend✨ Let’s Stay Connected!

🎙️ Branded Impact Podcast #15 | Guest: Dianne Kosto (Symmetry Neuro Pathways)

🌟 Episode Overview In this powerful, hope-filled episode, Jo Espejo sits down with Dianne Kosto—Founder & CEO of Symmetry Neuro Pathway Training, a self-described “mom on a mission.” Dianne shares how neurofeedback-based brain regulation saved her son’s life and became a company dedicated to making regulation accessible for families worldwide. She unpacks scaling to ~$500k by speaking in the right rooms, then transparently walks through a major pivot from B2C to B2B with a 100% done-for-you delivery model for clinics, gyms, schools, and wellness centers. You’ll hear how clear messaging, brand guardianship (shoutout to lead creative Molly), and capacity-driven growth (27 launch locations) are guiding Symmetry’s next chapter.

🔑 What You’ll Learn

• How Dianne turned a personal crisis into a mission-driven brand using brain regulation (neurofeedback).

• Speaking-to-revenue: the rooms that helped her reach half a million—and what changed when an industry collapsed.

• The pivot playbook: moving from B2C to B2B with a done-for-you model that removes time, training, and equipment barriers.

• Messaging that sticks: simplifying complex science without overstepping clinical scope—and why consistency matters.

• Strategic partners Symmetry is targeting now (biohacking/longevity clinics, chiropractic neurologists, high-end gyms, select residential programs).

• Capacity-led scaling: why “27 locations” is the near-term target before opening the floodgates.

🧲 This Episode Is For ✔️ Parents and caregivers seeking non-invasive options for dysregulation/impulsivity ✔️ Founders building mission-led brands in complex or regulated spaces ✔️ Wellness, biohacking & performance clinics exploring add-on services ✔️ Marketers/ops leaders simplifying scientific services for mainstream audiences

🧪 Symmetry in a Sentence Noninvasive brain training that uses real-time feedback to help the brain learn healthier patterns—so people can self-regulate more effectively.

📍 Where Symmetry Is Launching Next. Initial trainings are lining up in Texas and expansion in Utah—with a goal of 27 high-fit partner locations.

🛠 Toolbox Talk (Rapid Fire)

• Dianne’s must-have: Basecamp for company-wide project management.

• Molly’s creative stack: ChatGPT (“Sage”), Canva, and Midjourney for brand-aligned visuals.

📇 Connect with Dianne Kosto & Symmetry Neuro Pathways 🌐 Website: symmetryneuropt.com 📱 Social: @symmetryneuroPT (all major platforms)

💌 Join the Movement Loved this conversation? Subscribe for more candid, practical chats on branding and impact. DM @brandingbyjo with your biggest takeaway and tag a clinic owner or wellness lead who should hear this.

🎯 Partner With Symmetry Operate a biohacking/longevity clinic, chiropractic neurology practice, high-end gym, or out-of-pocket residential program? Explore Symmetry’s done-for-you brain regulation service and help your clients see measurable results—without adding overhead, equipment, or new certifications. 

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #14 | Guest: Heather Wentler, Co-Founder & Executive Director of Doyenne

🌟 Episode Overview In this inspiring episode, Jo Espejo sits down with Heather Wentler, the Co-founder and Executive Director of Doyenne, a nonprofit dedicated to supporting entrepreneurs and building inclusive ecosystems. A former K–12 educator turned entrepreneur, Heather also founded Fractal and Madison SOUP, and today serves as a recognized leader and advocate for equity in entrepreneurship, sitting on advisory boards and driving initiatives that empower historically marginalized genders.

Heather opens up about the evolution of Doyenne and how the organization helps founders identify if they’re at the right stage to work together—or if the timing will be better in the future. She also shares how being bold, different, and unapologetically true to your brand is essential for standing out in business.

From redefining entrepreneurship beyond just a paycheck, to offering tangible support through Doyenne’s programs (like the Investor Accelerator, currently offering a 33% discount for the Sept–Nov cohort), Heather brings practical wisdom and powerful perspective for entrepreneurs navigating the early stages of growth.

🔑 What You’ll Learn

• How Doyenne supports founders through every stage of the entrepreneurial journey

• Why aligning your brand with your values builds confidence and clarity

• The biggest fears holding founders back and how to overcome them

• The importance of honoring the deeper “why” behind your business, beyond money

• How boldness and differentiation create stronger, more authentic brands

• Insights into Doyenne’s Investor Accelerator Program and opportunities for funding

🧲 This Episode is For: ✔️ Early-stage entrepreneurs ready to grow with clarity and support ✔️ Founders who want to align their brand with their deeper purpose ✔️ Business leaders exploring funding opportunities and investment readiness ✔️ Women and historically marginalized entrepreneurs seeking equity and visibility ✔️ Anyone afraid of “being too bold” but ready to stand out

📇 Connect with Heather & Doyenne 🌐 Website: doyennegroup.org 📱 Social: @doyennegroup (LinkedIn, Instagram, Facebook)

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram with your favorite takeaway. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & RecommendWant to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

• Flodesk – Create gorgeous, easy-to-use emails that connect with your audience. Use my link for 50% off your first year.

• Plann – Take the guesswork out of social media. Plan, schedule, and post with ease using Plann’s all-in-one content tool.

Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

What if you are not lost… but simply being redirected by God?

In this powerful episode of The Branded Impact Podcast, Jo Espejo sits down with Frannie Foltz for a faith-filled conversation about purpose, alignment, identity, and learning to trust God when life no longer feels aligned.

Frannie shares her journey from educator to entrepreneur, how she overcame fear to follow God’s calling, and why so many women stay stuck because they are afraid to pivot away from the version of success they once thought they wanted.

Together, Jo and Frannie discuss:
✨ faith over fear
✨ purpose, calling, and assignment
✨ learning to trust God’s redirection
✨ overcoming limiting beliefs
✨ the art of becoming and unbecoming
✨ motherhood, ambition, and alignment
✨ why fulfillment matters more than external success

One of the most powerful moments in this episode is Frannie’s reminder that God reroutes us the same way a GPS recalculates when we take a wrong turn.

You are not disqualified because your path changed.

You may simply be getting redirected toward what you were truly called to do.

Connect with Frannie:
🌐 https://shinewithfrannie.com
📱 Instagram: https://www.instagram.com/shinewithfrannie
💻 Facebook: https://www.facebook.com/shinewithfrannie

Explore Branding by Jo:
🌐 https://www.brandingbyjo.com

🎙️ Subscribe to The Branded Impact Podcast for conversations on faith, branding, leadership, mindset, entrepreneurship, and purpose-driven growth.

What happens when the version of success you worked so hard for no longer feels aligned?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kacie Lett Gordon, co-founder of IT ALL Media and host of the “Fuck It All” Podcast, for a powerful conversation about identity, entrepreneurship, burnout, alignment, and redefining success as ambitious women.

Kacie shares her journey from corporate executive leadership into entrepreneurship after experiencing a major identity shift during motherhood, and how that led her to help women rewrite the stories shaping their lives and businesses.

Together, Jo and Kacie discuss:
✨ sustainable success vs hustle culture
✨ entrepreneurship and time freedom
✨ personal branding and authenticity
✨ why alignment matters more than optimization
✨ the power of values-based decision making
✨ navigating pivots, transitions, and identity shifts

One of the biggest takeaways from this episode:
Your brand is not just a marketing strategy. It is a lived story.

If you’ve been questioning the version of success you’ve been chasing, this conversation will challenge you to redefine what alignment truly looks like for your life and business.

Connect with Kacie:
🌐 https://itallmedia.co
📱 Instagram: https://www.instagram.com/itallmedia
💼 LinkedIn: https://www.linkedin.com/in/kacielettgordon
📝 Substack: https://itall.substack.com/
📅 Free Coaching Session: https://calendly.com/it-all-media/free-coaching-session-50

Explore Branding by Jo:
🌐 https://www.brandingbyjo.com

🎙️ Subscribe to The Branded Impact Podcast for conversations on branding, visibility, leadership, mindset, and business growth for women entrepreneurs.

What if scaling your business did not require more hustle, more networking events, or more communities?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meghann Conter, Founder and CEO of The Dames, to talk about a different way to grow a business. Meghann shares her perspective on right scaling and why the depth of your relationships matters more than the number of rooms you are in.

The Dames is a global business accelerator designed for six, seven, and eight figure women entrepreneurs who want to scale their businesses without sacrificing themselves in the process. Meghann explains why joining too many communities can actually create a relationship deficit instead of a strategic advantage.

This conversation explores the power of curated connections, personal brand authenticity, and the importance of building deep relationships with the right collaborators and communities.

If you are a woman entrepreneur who wants to grow your business with more alignment, stronger relationships, and less burnout, this episode will change how you think about scaling.

What You Will Learn

• Why scaling your business is about the quality of relationships, not the number of connections

• The concept of right scaling and how it creates sustainable growth

• Why joining too many communities can slow down your visibility and influence

• How personal branding rooted in authenticity attracts aligned opportunities

• Why relationships will always matter even in a world influenced by AI

Key Topics Discussed

• Scaling a business without hustle or burnout

• The power of curated communities for women entrepreneurs• The importance of showing up authentically in your personal brand

• Building social capital through meaningful relationships

• How the right rooms can accelerate business growth

Memorable Quote from the Episode

"You can only grow professionally to the extent you are willing to grow personally."

About Meghann Conter

Meghann Conter is the Founder and CEO of The Dames, a global business accelerator for six, seven, and eight figure women entrepreneurs who are right scaling their businesses without sacrificing themselves.

Through curated connection, strategic Think Tank Circles aligned to revenue stage, and high caliber collaborations, The Dames helps women leaders build credibility, sharpen strategy, and accelerate results while creating sustainable success.

Connect With Meghann Conter

Website https://www.thedames.co

LinkedIn https://www.linkedin.com/in/meghannconter

Instagram https://www.instagram.com/thedamesco

Facebook https://www.facebook.com/TheDamesCo

YouTube https://www.youtube.com/@thedamesco

Featured Resource

The Dames Connect Experience https://www.thedames.co/roundtable

Connect With Jo Espejo

Explore Branding by Jo https://www.brandingbyjo.com

Follow Jo on Instagram https://www.instagram.com/brandingbyjo

About The Branded Impact Podcast

The Branded Impact Podcast is for women entrepreneurs who want to build bold, aligned brands that attract the right opportunities and support sustainable business growth.

Hosted by Jocelyn Espejo, each episode features conversations with founders, experts, and leaders who share strategies, mindset shifts, and insights that help entrepreneurs elevate their brands and create meaningful impact.

What happens when your life, business or career looks successful on paper…but feels completely misaligned inside?

In this episode of The Branded Impact Podcast, I’m joined by Kacie Lett Gordon, Co-Founder of IT ALL Media, for a raw conversation about identity shifts, corporate burnout, entrepreneurship, and the deeper work behind personal brand alignment.

This is not a tactics episode.

This is about the internal foundation that determines whether your business feels expansive… or exhausting.

If you’re a high-achieving woman who has:

• Outgrown the version of success you once chased

• Hit revenue milestones but still felt restless

• Built a brand that looks polished but doesn’t fully reflect who you are

• Wondered whether you need to pivot again

This episode will challenge and affirm you at the same time.

Because burnout doesn’t start with overwork.

It starts with misalignment.

In This Episode, We Discuss:

• Why scaling isn’t always the goal — sustainability might be

• The hidden cost of copying other entrepreneurs’ branding strategies

• How misalignment shows up energetically in your content

• Why your top two values should drive every business decision

• The Inward → Outward → Onward framework for aligned growth

• Redefining ambition without abandoning drive

  
  

  Key Takeaways

  Your personal brand is not your logo, it’s your lived story.

  Alignment creates consistency.

  Misalignment creates resistance.

  If your power feels shaken, a core value is being violated.

  Sustainable businesses are built around capacity, not ego.

  You can pivot without failing.

  
  

  Timestamps

  00:00 Identity shifts and corporate leadership

  07:10 The power of defining your values

  18:19 Alignment vs burnout

  33:04 Authenticity in branding

  36:02 Practical steps to identify your top values

  39:01 Self-mastery and entrepreneurship

  
  

  Connect with Kacie Lett Gordon

  🌐 https://itallmedia.co

  🔗 LinkedIn: Kacie Lett Gordon

  🎙 IT ALL Media + “Fuck It All” Podcast

  
  

  Ready to Build a Brand That Feels Like You?

  If this episode resonated, it may not be a marketing problem.

  It may be an alignment problem.

  Explore Branding by Jo at: www.brandingbyjo.com

  Because when your brand reflects who you truly are, success doesn’t require sacrifice.

  
  

  
  

  
  

  
  

How to Build a High-Retention Team as a Woman CEO featuring Wendy Sellers, The HR Lady® on The Branded Impact Podcast

You can grow your brand. But can your leadership grow with it?

Many women entrepreneurs focus on visibility strategy, content that converts, and scaling their business, yet overlook the one factor that directly impacts retention, culture, and revenue: mentorship and intentional leadership.

In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Wendy Sellers, known as The HR Lady®, to explore how training, mentoring, and structured hiring practices shape long-term business growth. Together, they unpack the connection between leadership development and brand authority, and why companies that invest in mentorship outperform financially.

This conversation is especially powerful for women-led businesses building teams, refining their brand strategy, or preparing for their next level of growth. You will walk away with practical insights you can apply immediately to strengthen retention, clarify expectations, and align your internal systems with your external brand presence.

In this episode, you will learn: • Why mentorship significantly increases employee retention • How to use company values as a hiring and performance roadmap • The role personality styles play in communication and leadership • Why training upfront reduces costly turnover • How branding and SEO build authority and long-term visibility

If you are serious about scaling your business, strengthening your CEO mindset, and building a team that supports your brand clarity and growth, this episode is for you.

Tune in and start building a brand and leadership strategy that lasts.

Guest Resources

Website: thehrlady.comLinkedIn: Wendy Sellers, The HR Lady®

Explore Branding by Jo at www.brandingbyjo.com

Have you been second-guessing a pivot in your business?Holding back your message?Following branding strategies that look good but do not feel like you?

Your intuition is not separate from your business strategy. It may be the most powerful brand clarity tool you have.

In this episode of The Branded Impact Podcast, Jo Espejo, Founder of Branding by Jo, sits down with Brittany Carmichael, psychic medium, transformational coach, luxury retreat host, and founder of The World by Britt. Together, they unpack how intuition, identity shifts, and authenticity directly impact personal branding, visibility strategy, and long-term business growth for women entrepreneurs.

Brittany shares her evolution from luxury salon owner to spiritual mentor and retreat host, and how staying aligned with her authentic self shaped her brand authority. Jo connects those lessons to what many successful founders experience as they scale: fear of change, pressure to follow trends, and the struggle between strategy and alignment.

If you want a personal brand that feels powerful, magnetic, and true to who you are, this conversation will challenge you to trust yourself more.

In this episode, you will learn:

• How intuition can become a strategic advantage in business

• Why authenticity accelerates brand authority and visibility

• How identity shifts signal your next level of growth

• What to do when marketing advice does not feel aligned

• How to create branding and content that converts because it sounds like you

• Why mindset and strategy must work together for real business growth

This episode blends mindset, personal branding, and visibility strategy into one powerful conversation designed for women founders ready to scale with clarity and confidence.

🎙 Connect with Brittany:Website: https://brittneycarmichael.com

Instagram:@theworldbybrit

LinkedIn: Brittney Carmichael

Facebook: @BrittneyCarmichael

Pinterest: Brittney Carmichael

Explore Branding by Jo at www.brandingbyjo.com

If failure has been making you question your credibility, this episode will shift your perspective fast. Visibility and authority are not built by getting everything right. They are built through clarity, consistency, and the willingness to learn in public.

In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, is joined by Jody Layne, Co-founder and CEO of Accelerated Medical Practices. Jody shares how she helped scale a clinic from $500,000 to $4.2 million and why business growth is a compound effect, not a single moment. Together, Jo and Jody break down what it really takes to build authority through experience, create a visibility strategy that matches your business goals, and stop treating sales like something to fear.

This conversation is especially valuable for women entrepreneurs who are building their personal brand, navigating inconsistent leads, or feeling pressure to do every marketing tactic at once. You will walk away with a clearer framework for what to focus on first, how to show up as the face of your brand, and how to create marketing that converts without sacrificing authenticity.

In this episode, you will learn:

• How to reframe failure as a growth strategy that strengthens your authority

• Why niching down can create faster momentum and clearer positioning

• How to build visibility based on your business outcome, not what you “should” do

• Why sharing your knowledge builds credibility and trust

• How to shift your mindset so selling feels like serving

• Why email marketing still works and how strong subject lines drive engagement
  

Tune in to hear the full conversation and start building a brand rooted in clarity, confidence, and real authority.

Guest Links:

Website: Accelerated Medical Practices

LinkedIn: Jody Beth Layne

Instagram: @AcceleratedMedicalPractices

Facebook: @AcceleratedMedicalPractices

YouTube: @AcceleratedMedicalPractices

🎁 Free Resource:

Access the Accelerator for FREE: https://accelerator.acceleratedmedicalpractices.com/

Explore Branding by Jo

Learn more about brand alignment, authority-led visibility, and strategic growth at:👉 https://www.brandingbyjo.com

🎧 Listen on Spotify

Branding builds trust. PR builds reach. Most women entrepreneurs need both, but do not always know how they work together.

In this episode of The Branded Impact Podcast, host Jo Espejo, Founder of Branding by Jo, sits down with Alessandra Polina, Founder of Quotable Media Co., to break down the real difference between branding and public relations and how women-led businesses can use both to grow visibility, confidence, and sales.

Alessandra shares her journey from starting a PR business straight out of college to rebranding into a full media company, along with the mindset shifts required to scale beyond yourself. Together, Jo and Alessandra discuss why a polished brand matters more than ever, how PR helps you reach new audiences, and why podcast guesting is one of the most effective and accessible PR strategies for women entrepreneurs.

If your brand looks good but growth still feels capped, this conversation will help you understand what might be missing and how to build visibility that actually converts.

• The difference between branding and PR and why both matter.

• When women entrepreneurs should start investing in PR

• How branding impacts trust, confidence, and decision making

• Why podcast guesting is a powerful PR entry point

• How to turn visibility into authority and aligned clients

GUEST LINK:

Website: ⁠Qoutable Media Co⁠

LinkedIn:⁠ Alessandra Polina⁠

Instagram: ⁠Alessandra Polina⁠

Free 30 Minute Visibility Strategy Session

🎧 Tune in to learn how to stop blending in and start being recognized.

In this episode, you will learn:

🔗 Learn more about Branding by Jo at⁠ www.brandingbyjo.com

Host: Jo Espejo, Founder of Branding by Jo

Guest: Kannyn January, Founder & CEO of Ambiance

Branding is not just about how your business looks. It is about how it is led, experienced, and lived out over time. In this episode of The Branded Impact Podcast, Jo Espejo sits down with Kannyn January-Courter, Founder and CEO of Ambiance, to talk about the real work behind building a meaningful, profitable brand through growth, pivots, and hard seasons.

From scaling brick-and-mortar locations to knowing when “more” is not actually better, this conversation dives into leadership, execution, and why brand evolution is not only normal, but necessary.

Short Summary

From buying a retail business at 23 to leading a multi-location luxury brand, Kannyn shares 21 years of real-world lessons on leadership, scaling wisely, evolving your brand, and building a business that grows with you, not ahead of you.

Key Topics

Leadership versus management in business growth

Scaling without chaos and knowing when to scale back

Branding beyond logos, including culture, systems, and experience

Rebranding as your business matures

Letting go, building teams, and visionary leadership

What You’ll Learn

Why leadership, not hustle, is the real growth accelerator

How brand experience drives loyalty more than visuals alone

When more locations or offers actually hurt profitability

Why rebranding is a strategy, not a failure

How to scale sustainably without bottlenecking your business

Chapters

00:00 Building a Meaningful Brand

02:23 The Importance of Leadership in Business

04:39 Scaling and Managing Growth

06:38 The Evolution of Branding

09:04 Lessons from Scaling Back

11:03 The Role of Experience in Branding

12:47 Executing Your Brand Vision

14:47 Finding Your Unique Brand Identity

17:24 The Journey of Entrepreneurship

19:43 Final Thoughts on Progress and Mentorship

Guest Links

🌐 Website: https://www.shopambiance.com

🔗 LinkedIn: https://www.linkedin.com/in/kannyn-january-388a0a16/

📘 Facebook: https://www.facebook.com/ShopAmbianceSLO

📌 Pinterest: https://www.pinterest.com/shopambiance/

📸 Instagram: https://www.instagram.com/shopambiance/

Explore Branding by Jo at www.brandingbyjo.com

Branding Is Connection: Build Trust with Your Voice & Visuals with Katie Test Davis

Host: Jo Espejo, Founder of Branding by Jo

Guest: Katie Test Davis, Founder & CEO of Forthright Advising

You can have the best offer in the world, but if your brand doesn’t resonate, people won’t engage. In this episode, Jo sits down with communication strategist Katie Test Davis to unpack why branding is connected, how ethical storytelling builds trust, and why your email list (not the algorithm) is one of your most powerful assets.

Summary

Katie shares how Forthright uses brand voice, brand photography, and data-driven marketing to build trust with child- and family-focused nonprofits. Jo and Katie talk about email marketing, consistent visibility, imposter syndrome, ethical storytelling, and how to stay relevant as SEO evolves into AI search.

Key Topics Covered

• Branding as connection (not just visuals or a logo)

• Visual storytelling and why “the face behind the brand” matters

• Email marketing as the most reliable channel you can own

• Consistency + repetition to build trust (without burning out)

• Ethical storytelling, consent, and confidentiality

• Data-driven marketing: open rates, impressions, and simple testing

  
  

What You’ll Learn

• How to build trust fast when your visuals and voice match your values

• Why email lists protect your audience from algorithm changes

• What to track monthly to make smarter marketing decisions

• How to tell stories that establish credibility without oversharing

• What “next level” visibility looks like with AI search and modern SEO

  
  

Chapters

00:00 The Power of Authentic Branding

02:59 Visual Storytelling in Branding

05:01 The Importance of Email Marketing

07:05 Owning Your Audience: The Value of Email Lists

08:01 Building Trust Through Consistency

10:11 Establishing Credibility and Expertise

12:31 Sharing Personal Stories to Connect

14:23 Overcoming Imposter Syndrome in Branding

18:21 Taking Ownership and Leadership

20:10 Ethics in Storytelling

21:07 Establishing Personal Brand and Confidentiality

22:29 Data-Driven Marketing Strategies

26:47 Navigating AI and SEO for Future Success

28:32 Authenticity and Branding in Business

30:31 Building Client Relationships Through Value

37:05 Outro

Guest Links

🌐 Website: https://www.forthrightadvising.com

📩 Email List: https://www.forthrightadvising.com/subscribe

💼 LinkedIn: https://www.linkedin.com/in/katietest

✨ Explore Branding by Jo at → www.brandingbyjo.com

How Brand Experience Scales a Business Without Ads

Host: Jo Espejo, Founder of Branding by Jo

Guests: Meredith Heller & Jessica Lindsay, Co-Founders of Prospect Events

What does it take to build a global events company rooted in brand experience, strategy, and trust, especially during uncertainty? In this episode of The Branded Impact Podcast, Jo Espejo sits down with Meredith Heller and Jessica Lindsay of Prospect Events to explore how intentional branding, relationships, and client experience fueled their growth across 35+ countries. If you’re a woman entrepreneur scaling a service-based business, this conversation is packed with insight.

Short Episode Summary

Meredith Heller and Jessica Lindsay, founders of Prospect Events, share their journey from corporate event leaders to global founders producing high-impact experiences in over 35 countries. From branding and client experience to scaling a team and trusting your gut, this episode is packed with real-world insights for women building service-based brands rooted in trust and strategy.

Key Topics Discussed

Branding beyond visuals: experience as strategy

Leveraging your network to grow organically

Overcoming fear in outreach and visibility

Scaling a service-based business without burnout

Hiring, boundaries, and protecting your brand experience

What You’ll Learn

Why brand experience matters more than marketing tactics

How to build a referral-based business through trust

What to consider before scaling your team

How to define scope and set boundaries with clients

Why trusting your gut is a leadership skill

Chapters

00:00 The Birth of Prospect Events

07:45 Navigating Branding & Marketing Strategies

14:45 Building a Network & Client Relationships

16:19 Overcoming Fear in Business Outreach

18:14 Creating a Memorable Brand Experience

23:12 Setting Boundaries & Defining Scope

25:19 The Challenges of Scaling a Business

29:23 Taking the Leap: Trusting Your Gut

31:20 Future Aspirations & Growth Strategies

33:00 Outro

Guest Links

• 🌐 Website: https://www.prospectevents.com

• 📸 Instagram: Prospect Events

Explore Branding by Jo at www.brandingbyjo.com

What if the year that didn’t go as planned wasn’t a failure, but an invitation? In this deeply personal solo episode, Jo Espejo reflects on pivots, pauses, and the quiet nudges that lead us back into alignment. If you’re closing out the year feeling reflective, uncertain, or ready for what’s next, this conversation will meet you right where you are. If this year didn’t go the way you planned, this episode is for you.

Episode Title: You’re Not Behind. You’re Becoming | A Year-End Reflection for Women Entrepreneurs

In This Episode, We Cover:

In this solo episode of The Branded Impact Podcast, host Jo Espejo, founder of Branding by Jo, shares a powerful year-end reflection on business growth, personal branding, mindset, and alignment. Jo opens up about navigating a season of pivots, unmet goals, and identity shifts, and why those moments don’t mean you’re behind, but becoming.

Rather than teaching strategy or frameworks, this conversation invites you to pause, reflect, and listen to the quiet nudge many women entrepreneurs feel when it’s time to realign their business, brand, and energy. If you’re closing out the year feeling uncertain, reflective, or ready for what’s next, this episode will remind you that clarity often comes through experience, not hustle.

You’ll Walk Away With:

• Why a year that didn’t go as planned can still be successful

• The difference between being busy and being aligned in business

• Outgrowing parts of your brand, business, or identity

• Navigating pivots after you’ve built momentum and credibility

• Why rest is part of a sustainable growth strategy

• How listening to the “nudge” can save you time, energy, and burnout

• A mindset shift around progress, timing, and success

• Permission to release what no longer fits, even if you’re good at it

• Clarity around alignment vs. productivity

• Reassurance that you’re not behind in your business journey

• A grounded perspective as you move into the new year
  

Episode Chapters

00:00 Reflecting on the Year: A Personal Journey

02:14 Embracing Change: The Power of Pivots

04:19 Rest and Reflection: Preparing for the Future

About the Host

Jo Espejo is the founder of Branding by Jo, a brand strategy and visual storytelling agency helping women-led businesses align their visuals, messaging, and systems so they can show up confidently, sell with ease, and scale sustainably.

Next Steps

✨ Explore Branding by Jo: www.brandingbyjo.com

📩 Learn about Visual Brand Audits, Rebrand Intensives, and brand strategy support

Subscribe & Share

If this episode resonated, please subscribe, rate, and share it with another woman in business who might need this reminder today.

Niching Down, Organic Marketing & Sustainable Growth with Lauren Moreno | The Branded Impact Podcast

What actually happens when you try to market to everyone?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Lauren Moreno, founder of 624 Agency, to discuss why niching down feels so difficult for business owners and how getting outside perspective can completely change your messaging, positioning, and growth.

Lauren shares how even as a marketing agency owner who helps clients identify their niche every day, she still struggled to clearly position her own business without outside guidance. Together, Jo and Lauren unpack the importance of brand clarity, organic marketing, sustainable growth, client retention, and creating systems that support long-term success.

If you have ever felt stuck trying to figure out who you really serve, struggled with inconsistent messaging, or relied too heavily on ads to generate leads, this episode is for you.

• Why niching down feels scary for business owners
• The biggest mistake brands make with their messaging
• How broad marketing weakens conversions
• Why organic marketing matters more than ever
• The danger of relying only on paid ads
• How outside perspective creates clarity
• The importance of systems and client experience
• Why quarterly brand evaluations matter
• How to pivot and refine your positioning with confidence

Website: https://624agency.com/
Instagram: https://www.instagram.com/624agency/
LinkedIn: https://www.linkedin.com/company/624-agency/
Free Resource: https://sixtwofouragency.myflodesk.com/retention

Website: https://www.brandingbyjo.com

🎧 Subscribe to The Branded Impact Podcast for conversations on branding, visibility, systems, leadership, and sustainable business growth for women entrepreneurs.

#branding #brandstrategy #businessgrowth #personalbranding #womenentrepreneurs #marketingstrategy

Knowing your numbers isn’t just about taxes, it’s about embodying the confidence, clarity, and leadership your brand needs from you. In this episode, Jo sits down with financial strategist and founder of A6FinBiz, Stacey Linderman, to explore the powerful link between financial clarity and brand alignment. If you’ve ever felt like you’re “driving in the dark” with your finances or your brand direction, this conversation will turn the lights on.

The Confidence Equation: How Financial Clarity Elevates Your Brand

Host: Jo Espejo

Guest: Stacey Linderman, Founder of A6 Financial & Business Optimization (A6FinBiz)

In this empowering and practical episode, Stacey breaks down the difference between accountants and CFOs, why financial literacy is essential for scalable success, and how numbers directly influence your brand, positioning, and the clients you attract. She shares real examples, honest lessons, and the branding pivots that helped A6FinBiz evolve to meet the needs of higher-level clients. A must-listen for women entrepreneurs ready to step into their CEO power with a brand rooted in clarity and confidence.

Key Topics

• What a CFO actually does and when your business is ready for one

• How financial clarity impacts confidence, decision-making, and brand direction

• Why business owners often “fish in the wrong pond” with their branding

• How to identify money leaks and profitability gaps

• The importance of customized financial strategies vs. cookie-cutter solutions

• How branding and financial leadership work hand-in-hand

  
  

  What You’ll Learn

• How to stop second-guessing your decisions and lead with clarity

• The real difference between bookkeeping, accounting, and CFO services

• Signs that it’s time to bring financial leadership into your business

• How to reposition your brand to attract aligned, ready-to-invest clients

• Why financial clarity is the foundation of a confident, scalable brand
  

Chapters (Timestamps)

00:00 — Introduction to Financial Clarity

02:28 — The Role of CFOs in Business Growth

03:59 — Understanding Financial Literacy

05:06 — Building Confidence Through Numbers

06:35 — The Importance of Tailored Financial Strategies

07:40 — Branding and Messaging Challenges

10:19 — Adapting to Client Needs

12:25 — The Power of Feedback and Iteration

14:36 — Conclusion and Call to Action

21:34 — Jo’s Outro

Guest Links

Website: https://www.a6finbiz.com

LinkedIn: https://www.linkedin.com/in/staceykaralinderman Instagram: https://www.instagram.com/a6finbiz

Facebook: https://www.facebook.com/A6FinBiz

Free Evaluation + Intro Call: https://www.a6finbiz.com/contact-us

Explore Branding by Jo at www.brandingbyjo.com

Becoming is powerful… but the unbecoming? That’s where the breakthrough really happens. In this conversation, Jo Espejo and Frannie Foltz, Kingdom Communicator, speaker, podcaster, writer, and coach, peel back the layers on identity, calling, and what it truly looks like to let God lead your evolution. If you’re craving clarity, courage, or confirmation that you’re made for more, this episode will speak straight to your spirit.

Episode Title

The Art of Becoming (and Unbecoming) with Kingdom Communicator Frannie Foltz

Host: Jo Espejo, Founder of Branding by Jo

Guest: Frannie Foltz, Kingdom Communicator & Founder of Shine with Frannie

Short Summary 

Frannie Foltz is on fire in this season, helping others ignite their gifts, embrace their quirks, and shine their God-given light with boldness. In this episode, she shares her journey from naturally losing 120 pounds to building a top 3% faith-based podcast and a personal brand rooted in authenticity, identity, and purpose. Together, Jo and Frannie explore the process of becoming and unbecoming, how to discern if something aligns with your calling, and why your voice, values, and story matter more than ever. You’ll walk away believing you are qualified, equipped, and called.

Key Topics

• The art of becoming and the necessity of unbecoming

• What it means to be called, assigned, and equipped

• Why authenticity is your brand’s greatest advantage

• How personal brands accelerate trust, opportunity, and authority

• Navigating fear, alignment, and spiritual nudges in business

• Boldness, identity, and shining your light in a noisy world

 What You’ll Learn  

• How to know if something aligns with your calling

• Why unlearning is essential to becoming who you’re meant to be

• How personal branding builds trust, authority, and opportunity • The power of authenticity in attracting aligned clients

• Why your voice and gifts matter now more than ever

Chapters 

00:00 — Who are you without the titles

00:23 — Meet Frannie Foltz, Kingdom Communicator

00:50 — Weight loss, obedience, and discovering her purpose 02:21 — Calling vs. assignment: defining your God-given design 04:26 — Fear, readiness, and spiritual nudges

06:20 — Jo’s “Faith Over Fear” awakening

09:17 — Fulfillment > achievement

11:32 — Pivoting with purpose and clarity

12:58 — Becoming and unbecoming

14:39 — Values, presence, and alignment

15:58 — Purpose, calling, and seasonal assignments

18:21 — What unlearning really looks like

21:42 — A live clarity activation

23:28 — Identity beyond titles

24:36 — How to connect with Frannie

Guest Links

Website: www.shinewithfrannie.com

Instagram: https://www.instagram.com/shinewithfrannie

Facebook: https://www.facebook.com/finallyfreewithfrannie

Freebie: Gifts, Glitter & Gold Guide (DM Frannie to get the Guide)

Signature Quote: “I love you to life!”

One Thing She Wants You To Remember: You can do this. Nothing is impossible.

Core Message: You are qualified. You are equipped. You are needed.

✨ Explore Branding by Jo at www.brandingbyjo.com

If you're ready to show up with clarity, confidence, and a brand aligned with your calling, I’d love to support you.

What actually builds trust in a high-touch service business, your branding, your mindset, or your client experience? In this powerful conversation, mediator and educator Tina Keyes breaks down her Kids-First approach to divorce mediation and shares how clarity, authenticity, and an abundance mindset helped her build a thriving impact-driven business.
If you're a service-based entrepreneur who wants to attract aligned clients and create a reputation that speaks for you, this episode is your roadmap.

✨ Short Episode Summary

Jo sits down with Certified Family Mediator Tina Keyes to talk about branding, visibility, SEO strategy, client experience, and building a heart-driven business. Tina shares how she scaled Kids First Mediation, why abundance beats competition every time, and how service delivery is your brand.

Key Topics Covered

• Why clarity in your business name instantly builds trust

• The SEO strategies Google actually prioritizes

• How to use video to build connection before clients ever meet you

• Authenticity & energy alignment in service-based businesses

• Abundance mindset vs. scarcity mindset

• Why onboarding, communication, and service operations are branding

  What You’ll Learn

• The branding mistakes service providers often make

• Simple SEO tactics that improve visibility without keyword stuffing

• How to attract clients through trust, not tactics

• How to strengthen your client experience with systems + compassion

• Why mindset and purpose are core to sustainable business growth

⏱️ Chapters (Timestamps)

00:18 – Meet Tina Keyes: Kids-First Divorce Mediator
01:04 – What Divorce Mediation Really Looks Like
01:40 – Why Kids-First Matters in Co-Parenting
02:32 – The Problem with the Traditional Divorce System
04:26 – Building the Kids First Mediation Network
05:13 – Client Feedback & The Emotional Relief of Mediation
06:04 – Fear, Uncertainty & The Role of a Neutral Mediator
07:51 – Branding & Awareness: Helping People Find the Right Support
08:06 – Why Her Business Name Dominates SEO
10:32 – Visibility, Video & Building Instant Trust
13:01 – Authenticity, Energy & Choosing the Right Mediator
16:48 – Inside the Kids First Mediation Process
18:03 – Collaboration Over Competition: Abundance in Business
21:35 – Mindset, Ethics & Sustainable Business Growth
23:06 – Pivoting for Impact & Expanding the Vision
26:04 – Authenticity = Your Brand Advantage
27:11 – Why Onboarding & Operations Matter for Trust
29:16 – Human-First Client Experience in Hard Seasons
31:20 – Values, Integrity & Showing Up for Clients
33:26 – Where to Find Tina + Kids First Resources

🔗 Guest Links

• Website: floridadevorcemediation.com
• Kids First Process: kidsfirstmediation.com
• Automation Tool Mentioned: relay.app

Explore Branding by Jo at www.brandingbyjo.com

If you’ve launched a podcast and now find yourself wondering “okay… now what?”, this episode is your playbook. 🎙✨

Visibility strategist and CMO of PodToBook.ai, Adrienne Barker, MAS, breaks down how to turn your podcast into a visibility engine, a referral source, and even a published book, without adding more to your already full plate. We also talk mindset, intentionality, and why the word busy might be quietly killing your opportunities. Adrienne Barker, MAS+1

In this episode of The Branded Impact Podcast, Jo and Adrienne dig into strategic podcasting, how to use your show to drive real business, build relationships, and repurpose your episodes into legacy content like books. You’ll hear practical ideas for monetization, sponsorship, and content repurposing, plus Adrienne’s favorite visibility and etiquette tips that make it easier for people to find, refer, and work with you.

Using LinkedIn and podcasting together to make your brand more visible

Turning your podcast into a published book with tools like PodToBook.ai Adrienne Barker, MAS+1

How to use your podcast as a referral source and client generator

Strategic monetization: sponsorships, platforms, and paid ads

Shifting from “busy” to intentional in your business and life
Making it easy for people to contact, refer, and book you

Why your podcast can (and should) be part of your sales and referral strategy, not just a passion project
How to repurpose your existing episodes into books, blogs, emails, YouTube content, and more
Simple questions to ask guests that naturally open the door to potential collaborations or offers

The mindset shift from “I’m so busy” to “I’m being intentional”—and how that changes how people see you

• 00:00 – Introduction to Podcasting and Visibility Strategies
  

• 03:32 – The Journey from Podcast to Book
  

• 06:26 – Leveraging Podcasts for Business Growth
  

• 10:57 – Maximizing Podcasting Efforts for Marketing Success
  

• 14:18 – Finding Clarity in Podcasting Goals
  

• 16:53 – Monetization Strategies for Podcasts
  

• 17:09 – Differentiating Your Podcast in a Crowded Market
  

• 19:56 – Intentionality in Business and Life
  

• 25:33 – Building Connections and Professional Etiquette
  

• Website: https://adriennebarker.com Adrienne Barker, MAS
  

• LinkedIn: https://www.linkedin.com/in/adriennebarkermas LinkedIn
  

• PodToBook.ai: https://podtobook.ai Adrienne Barker, MAS+1

• Book – Unscripted Brilliance (coming/available via her site) Adrienne Barker, MAS
  

Ready for your brand to work harder than you do? ✨ Explore Branding by Jo at www.brandingbyjo.com

✨ From the Vault: This episode is being resurfaced because the message is just as relevant today as when it first aired. If you’ve ever felt like your industry is “too saturated,” this conversation will shift your perspective.

What if your brand isn’t lacking strategy… it’s lacking a story your audience actually connects with?

In this episode of The Branded Impact Podcast, Jo sits down with Dr. Carrie Rose, CEO of Of Course, to explore how storytelling in branding transforms your business from visible to unforgettable and why your unique voice is your greatest advantage in a crowded market.

Dr. Rose shares her journey from education to entrepreneurship and breaks down how authentic storytelling, aligned messaging, and intentional personal branding create deeper connection, stronger trust, and long-term business growth.

What You’ll Learn

Why “someone else is already doing it” shouldn’t stop you

How storytelling builds real connection (not just visibility)

The power of your unique perspective in a saturated market

How to align your brand with your values and vision

Why human connection is the future of branding in an AI-driven world

Connect with Dr. Carrie Rose

Website: https://www.of-course.us/

Instagram: https://www.instagram.com/drcarrierose/

LinkedIn: https://www.linkedin.com/in/drcarrierose

Enjoyed this episode? Share it and let us know your biggest takeaway.

Ready to elevate your brand?

Explore Branding by Jo at www.brandingbyjo.com

What if your brand wasn't just something you showed, but something your business actually operated by?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting, to unpack what values-driven branding looks like when it is fully integrated into how a company hires, leads, delivers, and grows.

Athena went from a one-woman shop to nearly 30 professionals in five years, doubling revenue and on track to do it again, without burning out their team. Katherine shares the tactical systems, cultural practices, and branding decisions behind that growth, including why they track overwork just as closely as underperformance.

If your brand looks polished on the outside but something still feels disconnected on the inside, this episode will show you why and what to do about it.

In this episode you will learn:

• What values-driven branding actually looks like in day-to-day business operations

• How Athena monitors burnout before it happens and what most companies measure instead

• Why most businesses struggle to articulate their secret sauce and how to find yours

• Why brand strategy is an evolving journey, not a one-time deliverable

• How to use team feedback, client reviews, and your own core values to refine your brand story

• What sustainable business growth actually requires, including the trade-offs most leaders avoid talking about

Guest Resources:

Katherine Covino, Chief Strategy Officer at Athena Actuarial Consulting 

Website: athenaactuarial.com 

LinkedIn: Athena Actuarial Consulting https://www.linkedin.com/company/athena-actuarial-consulting

 and Katherine Covino: https://www.linkedin.com/in/katherinecovino

Connect with Jo:

Website: brandingbyjo.com The Branded Impact Podcast is available on Spotify, Apple Podcasts, and wherever you listen.

If this episode resonated with you, share it with a founder or leader who is ready to build a brand that actually reflects how they operate.

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In this episode of The Branded Impact Podcast, Jocelyn Espejo sits down with Sophia Rodriguez, Founder and Head Stylist of The Style Studio, to break down how your style directly impacts your personal brand, confidence, and client perception. With over 15 years of experience in fashion, styling, and brand presentation, Sophia shares how to intentionally align what you wear with the message you want your brand to communicate.

If you’ve ever felt like your brand looks one way online but doesn’t fully match how you show up in person, this conversation will help you close that gap and step into a more aligned, elevated presence.

Key Topics:

Why your “packaging” is a critical part of your personal brand

The connection between style, confidence, and credibility

Common styling mistakes female entrepreneurs make

How to create a consistent, recognizable brand look

Planning outfits for brand photoshoots and networking events

What You’ll Learn:

The 4 questions to ask before choosing any outfit

How to align your wardrobe with your business goals

Why inconsistency in your style creates confusion

Simple ways to elevate your look without losing authenticity

How intentional styling helps attract aligned, premium clients

Chapters:

00:00 The Power of Personal Branding Through Style

02:56 Intentionality in Fashion Choices

05:59 Crafting Your Visual Message

08:34 Overcoming Style Insecurities

11:20 Aligning Outfits with Business Goals

19:48 The Importance of Trying on Outfits

21:01 Establishing Your Brand Through Styling

23:16 Aligning Outfits with Your Brand Story

25:38 Outfit Planning and Brand Colors

27:01 Incorporating Seasonal Elements in Branding

29:14 The Role of Details in Branding

30:10 Reflecting on Branding Lessons Learned

32:41 Rebranding and Growth Journey

Connect with Sophia:

Instagram: https://www.instagram.com/thestylestudio.sophia/

Email: sophia@thestylestudio.me

🎁 Special Offer:

Get 20% off styling services when you book within 30 days of listening.

Explore Branding by Jo:

www.brandingbyjo.com

You’ve built the business. You’re generating revenue. Your brand looks successful.

So why does your business still feel misaligned?

In this episode of The Branded Impact Podcast, Jo Espejo sits down with Morgaine Trine, founder of Honestly Bookkeeping, to break down what happens when your business is growing but your brand, systems, and finances are not fully aligned.

This conversation goes beyond bookkeeping. It explores how your numbers reflect your brand strategy, decision making, and overall business growth, and why ignoring them can keep you stuck even after hitting revenue milestones.

If you are scaling your business but unsure what to do next, this episode will give you clarity on where to focus and how to move forward.

Key Topics

Brand and business misalignment after growth

The real meaning behind “should” in your business

How bookkeeping reflects your operations and decisions

Moving from reactive to proactive financial strategy

When to outsource and get support

What You’ll Learn

How to identify misalignment in your brand and business

Why your numbers are a key part of your growth strategy

How financial clarity builds confidence and better decisions

When it is time to stop doing everything yourself

How to use your numbers to guide your next level

Guest

Morgaine Trine

Founder, Honestly Bookkeeping

https://honestlybookkeeping.com

Free Quiz:

https://honestlybookkeeping.com/gifts

Explore Branding by Jo at www.brandingbyjo.com

If you want to build a magnetic personal brand that attracts clients, speaking opportunities, and real influence, this episode will shift how you think about your brand.
Because it is not about more credentials.
It is about how you show up, communicate, and tell your story.
In this episode of The Branded Impact Podcast, Jo Espejo sits down with Mary Gardner, known as the Charisma Coach, to break down how storytelling and charisma create a brand that connects, builds trust, and drives results.
Mary shares how storytelling helps you stand out in a crowded market, what authenticity really means (and what it does not), and why your ability to communicate is often more powerful than your qualifications.
You will also learn how to become more confident on camera, shift your identity as you grow, and align your brand with the next level of your business.
What You’ll Learn
Why storytelling is the foundation of a strong personal brand
What authenticity really means in today’s market
How to build a magnetic personal brand through storytelling
Why credentials alone will not create influence
Practical ways to become more confident on camera
The identity shift required to grow your brand
Resources & Links
Connect with Mary Gardner:
https://marygardner.com
Work With Jo
If you are ready to build a brand that reflects your next level and attracts premium clients:
https://www.brandingbyjo.com
Subscribe & Share
If this episode resonated with you, share it with someone who is ready to elevate their brand and step into their next level.

You know that quiet whisper telling you there has to be more than just getting through your days? That same feeling often shows up in your business when your brand no longer matches the level you are stepping into.

If you are showing up consistently but still not attracting aligned clients, this is the conversation you need to hear.

Full Episode Description

In this episode of The Branded Impact Podcast, I sit down with Jennifer Blanes, founder of Planning Wellness, to talk about what it really takes to build a brand that attracts clients, creates meaningful experiences, and supports real business growth.

Jennifer shares how she transitioned from luxury hospitality into building a wellness brand rooted in experience, and why the way your brand makes people feel will always matter more than just how it looks.

This conversation goes deeper than retreats.

We break down how personal branding for business growth actually works, how to create a high-touch brand experience, and why getting in the right rooms will move your business faster than posting more content.

If your business is growing but something still feels inconsistent, this episode will help you identify where your brand may be out of alignment and what to do next.

Key Topics

• Personal branding for business growth

• Brand experience versus visual branding

• How to attract aligned clients

• Building a luxury brand through experience

• The power of networking and relationships

• Retreats as a business growth strategy

What You Will Learn

• Why your brand, not your content, is the reason you are not converting

• How to create a brand experience that builds trust and drives sales

• The most effective way to grow your business faster

• What you need in place before hosting a retreat

• How clarity and consistency attract the right clients

Chapters

00:00 The moment you realize there is more

02:30 From hospitality to wellness brand

05:00 What luxury branding really means

08:30 Brand experience versus visuals

12:00 Social media, email, and networking

16:00 Getting in the right rooms

21:30 How to start a retreat

26:00 Common mistakes when hosting retreats

30:00 Final advice for building a brand that thrives

Connect with Jennifer

Website: www.planningwellness.com

Instagram: https://instagram.com/planning_wellness

LinkedIn: https://www.linkedin.com/company/planning-wellness/

Call to Action

If you are ready to build a brand that attracts, connects, and converts, explore Branding by Jo at www.brandingbyjo.com

Hashtags

#branding #personalbranding #businessgrowth #brandstrategy #womeninbusiness #brandedimpactpodcast #brandclarity #visibilitystrategy

If your business is growing but your brand still feels disconnected, this episode is for you.

In this episode of The Branded Impact Podcast, Jo sits down with Lisa Lord, branding expert, marketing photographer, and founder of LiLo Photography and Branding, to talk about what actually drives brand growth, visibility, and revenue.

With over 15 years of experience, Lisa shares how personal branding is not just about looking polished. It is about building trust, attracting aligned clients, and creating a brand that works for you.

One of the most powerful takeaways from this conversation:Your face makes you money.

Inside this episode, we break down what that really means and how showing up consistently can directly impact your ability to attract clients and scale your business.

You’ll learn:How personal branding supports business growth and revenueWhy visibility is the missing piece for many entrepreneursThe biggest mistake female founders make when it comes to showing upHow to build trust faster through your brand presenceWhy branding is a must-have, not a nice-to-have

This conversation will challenge how you think about your brand and help you see it as a strategic growth tool, not just a visual asset.

If you are ready to stop blending in and start building a brand that reflects the level of business you’ve created, this episode will give you the clarity to move forward.

Connect with Lisa Lord:

Website: https://photolilo.com

Instagram: https://www.instagram.com/lilophotographyandbranding/

LinkedIn: https://www.linkedin.com/in/denverbrandingphotographer/

Facebook: https://www.facebook.com/lilophotographyandbranding

Pinterest: https://www.pinterest.com/LiLophotographyandbranding

Podcast: https://podcasts.apple.com/us/podcast/the-brand-believer-branding-marketing-faith-and/id1778109207

Free Resource: Website Report Card

https://lilophotographyandbranding.myflodesk.com/report-card-podcast

Work with Jo:

If your brand no longer reflects the level of business you’ve built, it may be time for a strategic shift.

Branding by Jo helps established women entrepreneurs align their brand, visuals, and positioning so they can attract higher-level clients, increase visibility, and scale with more ease.

Learn more:https://brandingbyjo.com

🎧 If this episode resonated, follow the podcast and share it with another entrepreneur who is ready to elevate their brand.