Branded Impact Podcast – Details, episodes & analysis

Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

•  👟 How identifying an underserved market led to a purpose-driven business

•  🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

•  💡 How grassroots marketing and brand ambassadors fuel organic growth

•  👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

10% off using code BRAND

#WomenInBusiness #FemaleFounders #ProductInnovation #GirlsInSports #FaithOverFear #BrandedImpactPodcast #PurposeDrivenBranding #AuthenticEntrepreneurship #GrassrootsMarketing #WomenSupportingWomen

 Branded Impact Podcast #2 | with Ashley Fritchie, Founder of Puddle and Bloom

In this episode, we welcome Ashley Fritchie, the founder of Puddle and Bloom Tech Marketing, who transformed her burnout into a purpose-led business helping women show up confidently online.

Ashley shares her journey from working 100-hour weeks to building a remote business centered on freedom, intention, and impact. She breaks down why custom websites outperform templates, the most common mistakes service-based businesses make, and how personal branding (yes, including that brand photoshoot you’ve been putting off) plays a critical role in building trust.

🔑 What You’ll Learn

•  🧩 Why custom websites matter more than you think — and how to make yours work for you

•  💻 How one med spa doubled its success after ditching a broken website

•  💸 Why investing in your digital presence isn’t optional (plus, affordable ways to start small)

•  📸 The secret sauce behind brand photos and personal branding that truly connects

🧲 This episode is for: Coaches, creatives, service providers, and aspiring founders are ready to upgrade their digital presence and attract aligned clients with confidence.

📇 Connect with Ashley & Puddle and Bloom:

• Instagram: https://www.instagram.com/petalandbloomtechmarketing/

• Website: https://petalandbloomtechmarketing.com/

• Facebook: https://www.facebook.com/PetalandBloomTechMarketing

• Linkedin: https://www.linkedin.com/in/ashleyfritsche/ and https://www.pinterest.com/websitesforwomen/

Branded Impact Podcast #1 | with Jo Espejo

Welcome to the very first episode of the Branded Impact Podcast! ✨In this solo episode, Jo Espejo — founder of Branding by Jo — shares her journey from hiding behind the screen to becoming the confident, visible face of her brand.

She dives into 3 powerful branding truths that helped her shift how she shows up, serves, and leads a purpose-driven business:

🔑 What You’ll Learn:

• 🤝 Why your brand is the bridge between your value and others’ trust

• 👁️‍🗨️ How strategic visibility builds real authority (even if you’re camera-shy)

• 🚫 The hidden cost of copying others — and how authenticity attracts growth

🧲 This episode is for:

Entrepreneurs, coaches, and creatives are ready to stop hiding and build a magnetic, aligned, and confident brand.

📇 Connect with Jo:

• Website → https://brandingbyjo.com

• Instagram → https://instagram.com/brandingbyjo

• Facebook: https://www.facebook.com/brandingbyjo

• • Pinterest: https://www.pinterest.com/brandingbyjo/
  • LinkedIn: https://www.linkedin.com/in/jocelynespejo/ and https://www.linkedin.com/company/brandingbyjo

Branded Impact Podcast #4 | with Allie Tallman, Founder of Nourished Routes

In this episode, Jo sits down with Allie Tallman, a registered dietitian and founder of Nourished Routes, who has helped thousands of women ditch yo-yo dieting and finally feel confident in their bodies. Allie shares her journey of building a business rooted in clarity, consistency, and authenticity while juggling motherhood and entrepreneurship.

From creating a brand that truly feels aligned to overcoming perfectionism (in health and business), Allie’s story is packed with insights for anyone ready to show up, serve, and grow on their terms.

🔑 What You’ll Learn 💡 Why showing up imperfectly online is the key to building trust and community 🌿 How to create a brand that aligns with your core values—not what you think others expect ⚡️ The power of personal storytelling in attracting clients who feel like old friends 🍏 Why progress beats perfection in both your wellness journey and your brand

🧲 This episode is for: Women entrepreneurs, wellness professionals, and founders are craving more authenticity, confidence, and connection in their online presence.

📇 Connect with Allie & Nourished Routes: 🌐 Website → nourishedroutes.com 📸 Instagram → @nourishedroutes

 LinkedIn → https://www.linkedin.com/in/allison-tallman-ms-rdn-cnsc-60a4bb58/

Facebook →  www.facebook.com/nourishedroutes 

Pinterest →https://www.pinterest.com/nourishedroutes/

Freebies: 

Free Metabolism Boosting Masterclass & Meal Plan: If you're ready to learn how to break free from yo-yo diets, shed the weight to feel more confident in your body, and boost your metabolism for more energy than ever, check out my free masterclass! I'll share the proven 3-step process that I've used to help hundreds of women achieve lasting results. Plus, you'll get a free meal plan to kickstart your journey. Watch now and grab your free metabolism-boosting meal plan by clicking here.

Apply for individualized nutrition coaching: If you're ready to take it to the next step and work together, apply to work with me here.

For more metabolism-boosting tips and recipes, follow me on IG here.💌 Join the Rebrand Era:

✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with o using the link: https://brandingbyjo.com/contact

#WomenInBusiness #AuthenticBranding #PersonalBranding #WellnessEntrepreneur #ProgressOverPerfection #DitchYoYoDiets #BrandedImpactPodcast #AlignedBrand #BrandConfidence #NourishedRoutes

What if you could grow a profitable, fast-growing business and raise a family, without outside funding, a perfect business plan, or 80-hour weeks? In this episode, Jocelyn Espejo sits down with recruiter and founder Lisa Klapschinski to talk about building a “life-first” business in 15-minute increments, failing fast, and letting authenticity be your biggest brand asset.

If you’ve ever told yourself you “need more time, money, or clarity” to start or scale, Lisa’s story will lovingly blow that excuse up.

In this episode of The Branded Impact Podcast, Jo and Lisa walk through Lisa’s journey from corporate recruiter to founder of LMK Recruiting Solutions, a subscription-based recruiting firm serving manufacturing, logistics, and tech companies. Lisa shares how she started her company six months pregnant with no website, no investors, and just 15 minutes a day, while designing everything around the life she wanted as a mom and CEO.

They dive into boundaries, client gut-checks, authenticity in branding, and why Lisa’s mantra, “Fail as fast as you can,” has been a game-changer for growth.

Key Topics

• Building a life-first business while raising a family
• Starting with no funding, no website, and no formal plan
• Shifting from solopreneur to CEO with a team
• Why authenticity is your strongest personal brand differentiator
• “Fail fast” as a business and branding strategy
• Boundaries, gut checks, and saying no to misaligned clients
• How to start (or pivot) your business with what you have right now, even if it’s just 15 minutes a day
• The mindset shift from “I do everything” to “We’re a company and I have a team”
• Why showing your real life (kids, chaos and all) can actually strengthen your brand and trust
• How to use “fail fast” to test offers, pricing, and models without overthinking
• Practical ways to set boundaries and work hours so you don’t trade a 9–5 for 24/7 hustling

Chapters & Timestamps

• 00:00 – Building a Business with Resilience

• 03:01 – The Journey of Starting LMK Recruiting Solutions

• 05:43 – From Solopreneur to Business Owner

• 08:51 – The Importance of Authenticity in Branding

• 11:31 – Failing Forward: Embracing Mistakes

• 14:40 – Navigating Client Relationships

• 17:24 – Setting Boundaries and Work-Life Balance

• 20:16 – The Power of Saying Yes

• 23:12 – Final Thoughts and Key Takeaways

• 34:57 – Outro: Make Your Branded Impact

Guest: Lisa Klapschinski, Founder & CEO of LMK Recruiting Solutions

• 🌐 Website: www.lmkrecruiting.com

• 💼 LinkedIn: https://www.linkedin.com/in/lisa-marie-klapschinski/

• 📧 Email: lisa@lmkrecruiting.com

Special Offer for Listeners:
Mention The Branded Impact Podcast when you reach out and Lisa will gift you a 15-minute meet & greet to talk through your goals, hiring challenges, or growth plans and explore how she can support you.

Explore Branding by Jo at www.brandingbyjo.com to align your visuals, messaging, and systems so you can show up, sell, and scale with confidence.

What if being selfish was actually the smartest move for your business? 💭

In this episode, Jo Espejo, Founder of Branding by Jo, sits down with Shari Biery, Purpose & Well-Being Coach and creator of The C.A.L.M. Method™, to explore how women entrepreneurs can reclaim their energy, confidence, and clarity without guilt. Shari shares how putting yourself first isn’t selfish; it’s strategy. Together, they dive into mindset shifts, boundaries, and what it really means to build a brand that feels aligned and sustainable.

🎙️ Full Show Notes

If you’ve ever felt like you’re giving everything to everyone: clients, kids, relationships, your business and still running on empty, this conversation is your permission slip to slow down.

In this episode of The Branded Impact Podcast, host Jo Espejo and guest Shari Biery unpack the powerful connection between personal wellbeing and brand success. Shari is a Purpose & Well-Being Coach, author of It’s Your Turn, and founder of Alive with Purpose Health & Life Coaching. After twenty years as a military spouse constantly reinventing herself with each move, Shari reached a breaking point. Her husband’s retirement became her wake-up call — and his words, “Now it’s your turn,” sparked a complete transformation.

Through that journey, Shari created the C.A.L.M. Method™, a framework designed to help midlife women rebuild clarity, confidence, and energy after years of putting themselves last. The four pillars, Clarity, Awareness, Listening to your body, and Mindset, form a roadmap for women ready to show up differently, both in life and in business.

Jo and Shari explore what happens when we finally stop equating productivity with worth and start leading from a place of alignment. Because when your energy is grounded, your brand becomes magnetic.

💡 Key Themes You’ll Hear:

• It’s not selfish, it’s strategy. Fueling yourself first creates focus, confidence, and better leadership.

• The language you use shapes your mindset. Shift from “I should” to “I get to.”

• Rest is not wasted time. It’s a possibility-generating activity that fuels creativity and clarity.

• Boundaries are brand strategy, they define your values and your energy.

• Slowing down often leads to faster growth.

🧭 What You’ll Learn

• How to align your energy and business strategy for sustainable success

• Why clarity builds confidence and confidence builds trust

• How resentment shows up when you don’t ask for what you need

• Ways to add “snack-size” self-care moments into your workday

• How to shift from doing it all to leading with purpose

⏱️ Chapters
00:00 — Reclaiming Energy and Confidence05:27 — The Journey of Self-Discovery11:52 — Shifting Mindsets: From Should to Get To17:57 — The C.A.L.M. Method™: Clarity and Awareness23:13 — Rest as a Possibility-Generating Activity27:04 — Building a Supportive Network29:52 — The Importance of Slowing Down32:35 — Embracing Chaos and Finding Clarity35:59 — Prioritizing Self-Care and Intentionality41:01 — Communication, Boundaries & Collaboration

About Shari Biery
Shari Biery is a Purpose & Well-Being Coach, speaker, and author of It’s Your Turn. She empowers women to reclaim their energy, identity, and confidence through her signature C.A.L.M. Method™ helping them move from burnout to balance with clarity, awareness, and aligned action.

Connect with ShariWebsite → sharibiery.comFree Guide → 5 Strategies to Make Yourself a PriorityInstagram → @sharibieryLinkedIn → Shari Biery

🎙 About The Branded Impact PodcastHosted by Jo Espejo, founder of Branding by Jo, The Branded Impact Podcast helps women entrepreneurs build bold, strategic brands that attract, connect, and convert, without the burnout. 🎧 Listen to more episodes → The Branded Impact Podcast

Jo’s Final TakeawayYour brand reflects what you’ve reclaimed. When you stop labeling rest, clarity, or boundaries as selfish and start seeing them as strategy, you become the kind of leader your business and your life truly need.

🎙️ Branded Impact Podcast #13 | Guest: Emma Jones 🌟 Episode Overview In this high-energy and heart-centered episode, Jo Espejo sits down with Emma Jones, a Central Florida realtor under Orange Slice Properties and the visionary behind NextGen Orlando, a networking group for young professionals rooted in purpose and giving back.

Emma shares her journey of building a thriving real estate business from scratch without ads, connections, or a pre-existing network. With a brand grounded in community, clarity, and consistency, Emma shows how authenticity and service can set you apart in a saturated industry. She also opens up about the power of perception, the importance of showing up (even when it’s uncomfortable), and how building NextGen helped her turn loneliness into leadership.

Whether you’re a solo entrepreneur, realtor, or community builder, this episode is packed with actionable advice and bold inspiration.

🔑 What You’ll Learn

• How Emma built her business from zero network with zero ad spend

• Why consistency is the ultimate brand builder

• How to build a personal brand under a brokerage umbrella

• Turning loneliness into leadership through community
  Sensory branding and emotional connection in real estate

• The magic of creating experiences that make people feel seen

• Tips for networking, niche marketing, and staying visible

🧲 This Episode is For: ✔️ Realtors and entrepreneurs ready to stand out with heart ✔️ Women building community and meaningful connections ✔️ Founders looking to lead through service and story ✔️ Anyone who’s tired of waiting and ready to create their own path ✔️ Creators seeking consistent, values-driven visibility

📇 Connect with Emma Jones & NextGen Orlando 🏡 Instagram: @emmajoneshomes 🤝 Community: @nextgenorlando

💌 Join the Movement ✨ Love this episode? Subscribe for more authentic conversations around branding and impact. 📩 DM @brandingbyjo on Instagram and share your favorite insight. 🎯 Ready to build a bold brand rooted in who you are? Book a call with Jo today.

Tools I Love & Recommend: Want to simplify your brand marketing and stay consistent without the overwhelm? These are two tools I use every single week in my business:

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Full disclosure: These are affiliate links, which means I may earn a small commission if you sign up, at no extra cost to you. I only recommend tools I personally use and love to help you amplify your brand and maximize your impact.

🎙️ Branded Impact Podcast #12 | Guest: Jessica Malka 🌟 Episode Overview In this beautifully grounding episode, Jo Espejo sits down with Jessica Malka, founder of LEIAMOON, the revolutionary wellness brand blending ancient ritual with modern design. LEIAMOON’s signature product—a thoughtfully engineered steam seat—is helping women reconnect with their pelvic space, body wisdom, and inner sovereignty.

Jessica opens up about her journey from architectural design to feminine health innovator, and how her personal healing sparked a movement. Together, Jo and Jessica explore what it means to lead with softness, the power of sacred rituals, and how personal brands can be a true reflection of your essence.

Whether you're a wellness entrepreneur, product creator, or a woman reclaiming her connection to self, this episode offers gentle wisdom and fierce inspiration.

🔑 What You’ll Learn

• How Jessica’s health journey led to the birth of LEIAMOON

• What vaginal steaming is—and why it’s making a powerful comeback

• The challenges of bringing a physical product to market

• How to use affiliate marketing to grow a wellness brand

• Why softness and authenticity are branding superpowers

• Building community in a taboo-busting space

• Redefining leadership as a feminine entrepreneur
  

🧲 This Episode is For: ✔️ Wellness entrepreneurs launching physical or holistic products ✔️ Women exploring body connection and ancient practices ✔️ Creators building brands rooted in personal healing ✔️ Founders navigating crowdfunding and product development ✔️ Anyone ready to lead with softness, strength, and purpose

📇 Connect with Jessica Malka & LEIAMOON 💼 Instagram: @leiamoonwomen 🌐 Website: https://leiamoon.com 📺 YouTube: Leia Moon Steam 📩 Email: jessica@leiamoon.com

💌 Join the Movement ✨ Love this episode? Subscribe for more stories of brave brands and soulful leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build a brand that embodies you? Book a call with Jo today.

🎙️ Branded Impact Podcast #11 | Guest: Debbie Allen

🌟 Episode Overview In this empowering episode, Jo Espejo sits down with Debbie Allen, the world's #1 authority on expert positioning and founder of Big Money Stages. Debbie shares her extraordinary entrepreneurial journey, from building multiple million-dollar businesses to becoming one of the highest-paid female speakers globally.

Jo and Debbie dive deep into how entrepreneurs can effectively position their brands, the secrets of speaking to sell from the stage, and why owning your expertise is crucial for lasting success. Debbie highlights real-world stories about mentorship, following intuition, and pivoting strategically to scale businesses authentically.

Whether you're an aspiring entrepreneur, a seasoned business owner, or someone ready to amplify your brand through powerful positioning, this conversation will inspire you to step boldly into your expertise.

🔑 What You’ll Learn

• How Debbie built million-dollar businesses and navigated major pivots

• Secrets to confidently positioning yourself as an expert

• Why authenticity and clarity matter more than perfection

• Practical advice for monetizing your expertise through speaking

• Recognizing and trusting your intuition when choosing clients

• How to identify your unique brilliance and leverage it

• The power of mentorship and the importance of investing in guidance

🧲 This Episode is For: ✔️ Entrepreneurs ready to claim their expert status ✔️ Speakers who want to master selling from the stage ✔️ Women leaders striving to scale their businesses authentically ✔️ Coaches and consultants building impactful personal brands ✔️ Anyone seeking clarity, alignment, and purposeful growth

📇 Connect with Debbie Allen 💼 Website: DebbieAllen.com 🎁 Free Gift (Book & Resources): ExpertPositioningSuccess.com

💌 Join the Movement ✨ Love this episode? Subscribe for more insights on branding, expertise, and leadership. 📩 DM @brandingbyjo on Instagram and share your favorite takeaway. 🎯 Ready to build your bold, impactful brand? Book a call with Jo today.

🌟 Episode Overview In this powerful episode, host Jo Espejo is joined by Tami Chapek, a renowned executive leadership coach and the visionary founder of WeInspireWe. Together, they dive into the bold and transformative concept of Leadership reDEFYned - Tami’s signature platform and soon-to-be published book that equips leaders with the tools to break through barriers and lead with lasting impact.

Tami shares how she’s helped leaders at top organizations like Google, Novartis, and Uber tap into their authentic leadership styles and unleash their true potential. Jo opens up about her evolution, from a leader in the marketing world to a global change agent, and how building a personal and company brand rooted in purpose has created a deeper impact.

They both challenge outdated leadership norms and offer a powerful call to action: that everyone, regardless of title, age, gender, or experience, has the power and responsibility to lead🔑 What You’ll Learn

• Why authenticity is the #1 leadership superpower

• How to reDEFYne what great leadership looks like in today’s world

• How personal branding builds confidence and intentional influence

• Why consistency is key to leading with purpose

• The biggest leadership lesson Tami learned as the founder of WeInspireWe

• Strategies to help your organization not just survive but thrive

🧲 This Episode is For:

✔️ Emerging and established leaders at all levels

✔️ Marketing professionals ready to expand their influence ✔️ Organizations looking to revolutionize their leadership models

✔️ Women ready to lead with confidence and clarity ✔️ Anyone seeking to align passion, purpose, and impact

💌 Join the Movement ✨ Inspired by this episode? Subscribe for more bold conversations on leadership, branding, and transformation. 📩 DM @brandingbyjo on Instagram to share your biggest takeaway. 🎯 Want to lead with purpose? Book a 1:1 strategy call with Jo today.

📇 Connect with Tami 🌐 Website: www.weinspirewe.com 📸 Instagram: @weinspirewe 💼 LinkedIn: Tami Chapek | WeInspireWe 📘 Facebook: facebook.com/weinspirewe

💬 Signature Quote: Leadership reDEFYned: defy the ordinary, unleash true potential.

🎁 Free Resources Grab your free leadership tools: weinspirewe.com/leadership-freebie Book a complimentary strategy session: calendly.com/tamichapek/strategy-session