Brandbreaker with Lilia Tarawa - Details, episodes & analysis

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Brandbreaker with Lilia Tarawa

Lilia Tarawa

Business

Frequency: 1 episode/9d. Total Eps: 36

Every fortnight, bestselling author and TEDx speaker Lilia Tarawa hosts a space where storytelling meets identity, healing, and personal branding. We cuss. We cry. This is where honest conversations and hard-won lessons turn the things that broke us into the ideas that build us. From self-worth and personal reinvention to relationships, visibility, creativity, leadership, and business growth, each episode explores what it takes to build a life and brand with purpose. Hear real stories, and learn how to reclaim your voice to grow your influence, income, and freedom, on your terms.

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🇬🇧 Great Britain - Marketing
20/10/2026
#80

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https://www.threads.com/@liliatarawa
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036. Fire Yourself: Business Systems I Built for Multi-Million Dollar Companies

Episode 36

Sunday, October 4, 2026 • Duration 10:36

You didn’t build a business to become its most overworked employee. Here’s how to delegate, document and scale without becoming the bottleneck.

Lilia Tarawa has built systems for multi-million-dollar companies, yet she still caught herself hovering over her own podcast production. She loves the studio, the camera and the gear. She also knows editing is a terrible use of a founder’s time.

This solo episode is for female founders whose businesses still depend on their constant presence. Lilia walks through the time audit she used to see where her hours were leaking, the two questions that helped her separate founder work from repeatable work, and how she decides whether a task belongs with a VA, a specialist or an automation.

She also explains how one Loom recording becomes a searchable SOP in Notion, how she scripts podcast episodes by talking to Claude, and why delegation needs to happen before burnout makes the decision. The goal is simple: protect the founder’s time for her voice, sales, relationships and the decisions that grow the business.

You will learn

How to audit your time with ChatGPT or Claude and spot the work draining your week
The two questions to decide what is the most efficient use of your time
What tasks to delegate to an assistant, when to hire a specialist and where automation should be used
How to build an SOP library with Loom and Notion so your team can move without waiting for you
How Lilia turns spoken ideas into podcast scripts with Claude

This episode is for you if

Your business slows down the moment you step away.
You are still editing, uploading, scheduling or fixing work someone else could own.
Your team asks you the same questions every week.
You keep rebuilding recurring projects from scratch.
You need to hire, but your processes still live inside your head.
You have grown the revenue and accidentally grown yourself another job.

A practical guide for female founders, coaches and consultants who want to build a personal brand, delegate recurring work, create simple business systems and scale without making themselves the permanent bottleneck.

Lilia Tarawa is a New Zealand author, keynote speaker and personal brand strategist who teaches female founders to turn their lived experience into authority, visibility and revenue. She left the Gloriavale cult, wrote a bestselling memoir, gave a TEDx talk watched more than 12 million times, founded Bestseller Brand Academy and hosts the Brandbreaker podcast.

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035. AI Job Security: Keep Your Voice & Your Seat in the Room

Episode 35

Sunday, September 20, 2026 • Duration 26:08

AI job security and career strategy from a global HR executive who oversaw 17 countries, for executives, founders and women in business.

Every coach, consultant and founder is being told to use AI. Almost nobody is being told how. Every executive is being told AI is coming for their job, often by leaders who have never used it.

Carrie Allegretti spent her career as a global HR executive, in a role overseeing 17 countries, before building her own business with six AI employees. When AI arrived she saved the posts, took the classes, and then realised she had built it all wrong. That is why she now teaches career strategy and AI side by side.

In this episode of Brandbreaker, Lilia Tarawa sits down with AI workforce strategist Carrie Allegretti to talk about AI job security, the future of work and how women in business can use AI without handing over their voice. Carrie explains why AI hands back half-truths, which jobs are at risk, and the 80/20 rule she will not break.

For coaches, consultants and founders building a personal brand, the conversation turns to AI writing and thought leadership, and what happened when Lilia asked her community to guess whether an episode was scripted.

You will learn

How to spot which parts of your role AI absorbs first, so you move your top three skills into AI work before a business leader who has never done your job decides it for you
How to give AI enough context, so its half-truths don’t damage public relations or your brand reputation
How to feed AI your own material, so your book, keynote and content still read in your writing voice

This episode is for you if

You typed one line into AI this week, hated what came back, and blamed the tool.
You are an executive watching your company plan AI implementation while nobody in the room has used it
You are a coach, consultant or founder who wants AI to speed up your content without your audience being able to tell

You have checked whether your job title is on a list of roles AI replaces first

034. Your Brand Can Be Unholy: How Patriarchy Traps Your Voice

Episode 34

Monday, September 7, 2026 • Duration 26:29

Cult survivor, TEDx speaker and bestselling author Lilia Tarawa on religious trauma, self-censorship, and why patriarchy silences women’s voices.

The reason your personal brand sounds like every other coach in your industry has nothing to do with your niche, your social media strategy, or the personal branding course you bought last year. It is that you were trained to silence your voice.

Lilia Tarawa grew up inside Gloriavale, a high-control Christian cult in New Zealand, where the rules for women were steeped in patriarchy. Be meek. Be quiet. Be submissive. Be a keeper at home. Never speak while a man is speaking. Never preach. Break the rules and you were socially ostracised, publicly shamed, shunned and excommunicated from the church.

A solo episode on voice reclamation and healing after religious trauma. Leaving a cult, a church, a patriarchal family or an oppressive culture does not give you your voice back. This is for the woman who left and is still asking whether she should tell her story if it will hurt her family.

In this Brandbreaker podcast episode, Lilia breaks down the internal experience that survivors of Mormonism, Jehovah's Witnesses, Islam, evangelical purity culture, fundamentalist Christianity and other high-control systems describe. Shame. Terror. Smallness. Wanting to be good and never being good enough. The moment you see violence and exploitation, know in your body that it is wrong, and then decide that you are the problem for disagreeing.

You will learn

Why sharing your story publicly is not only how you spread your brand message, it is the mechanism that heals you, validates what you survived, and builds the thought leadership platform your coaching business has been missing
How to break the internal glass ceilings that patriarchy, religion and family conditioning installed in you so that self-censorship stops costing you visibility, collaborations, the right clients and the money that follows them

How to curate a personal brand without editing yourself out of it so that the woman your audience meets on screen is the same woman your best friend knows

033. The Hardest Lesson For Female Founders: You're The Problem And The Solution

Episode 33

Wednesday, August 19, 2026 • Duration 13:12

Discover how female founders hold their ground in male-dominated business leadership rooms and the two managers that create toxic company culture.

If you are a woman in business, or coach building a company and a business leadership culture that reflects the leader you are becoming, and something inside that culture is not working the way it should, this conversation will tell you exactly where to look.

Carrie Allegretti spent 30 years as a global HR executive and the right hand to CEOs across various industries. She sat in boardrooms where male executives silenced her. A male CEO told her to be quiet in front of an entire business leadership team. She is not a female founder who waits for permission to be heard. She spent three decades watching companies quietly collapse not because of their HR leadership, but because of managers given titles instead of skills, and business leaders who look the other way.

In this episode of Brandbreaker, Lilia Tarawa sits down with global HR executive Carrie Allegretti to unpack what HR leadership actually does inside a company, why weak managers are the single most consistent threat to company culture, and what women in business do to hold their ground inside male-dominated business leadership teams when the room was never designed to include them.

You will learn:

- How to identify the two types of weak managers breaking down your company culture, so you can shut down the business leadership failure before it becomes the employee relations crisis that costs you your best people and everything you have built to keep them

- What the founder-to-CEO transition actually demands of women in business, so your instinct to control everything stops being the ceiling your business leadership cannot grow past

- How women in leadership win inside male-dominated business leadership teams, hold the line on their authority, and stop weak managers from quietly dismantling the company culture it took you years to build

Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business, or a personal brand built on the full weight of what you have led and survived, the company culture inside your business is either proof of your business leadership or evidence against it. The wrong managers do not just cost you good people. They cost you the legacy you are trying to build.

032. Trauma Survivors Don't Need Hustle Culture To Get Rich

Episode 32

Sunday, August 9, 2026 • Duration 14:56

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Hustle culture says a successful business demands 4am starts, constant launches and growth at any cost. For coaches and founders who are trauma survivors, that pace is a fast track to burnout. This episode is about trauma informed business growth that protects your nervous system and generates business profit.

Lilia Tarawa is a survivor of a high control religious cult who went on to run a seven figure business. That experience taught her to grow a seven figure business, with a regulated nervous system as her measure of success.

If you are a coach, healer, consultant or founder building a personal brand and a coaching business after trauma or a high control religion, and the personal development industry’s obsession with hustle culture is creating exhaustion and burnout in your personal brand, this episode was made for you.

In this episode of Brandbreaker, Lilia Tarawa teaches trauma informed business growth She breaks down the difference between seven figure revenue and actual profit, why a lean business model can out-earn a seven figure business and how she approaches high-stake business decisions.

You will learn:

Whether you are building toward a TED talk, a keynote speaking career, a bestselling book, a seven figure coaching business or a personal brand built on your real story, this episode will change how you measure business success and how you grow toward it without burnout.

031. Your Money Problem Is Actually Internalised Shame

Episode 31

Monday, July 27, 2026 • Duration 13:51

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Your money problem isn't personal failure. It is internalised shame, the belief that wanting more, charging more, or resting more makes you selfish, greedy, or sinful.

Beneath that shame sits internalised oppression, the rules about ambition, income, and permission you were taught to enforce on yourself, still running your personal brand without your consent

Bestselling Māori author Lilia Tarawa was raised inside Gloriavale, an oppressive religious cult that enforced rigid gender roles where only men were permitted ambition and leadership.

She shares her own story of recognising that even after leaving the church, she would internally oppress herself, carrying shame and guilt into her business and living in accordance with someone else's rules instead of her own.

Content creator, entrepreneur, and author Jamie Sea describes a similar moment in her own life, realising her broke identity was never actually about a lack of money. It was her money mindset.

If you are a coach, healer, founder, Māori business owner, or marginalised thought leader, and you suspect the real block is not strategy but a conditioned mindset about ambition, shame, or money that you are enforcing on yourself, listen to this podcast.

In this episode of Brandbreaker, Lilia Tarawa breaks down why your money problem is internalised shame, how that shame is enforced by inherited rules and oppression, and shares the future pacing technique that helps you reclaim your own version of success with a regulated nervous system.

030. Success Energetics Coach on Rewiring a 7-Figure Money Mindset

Episode 30

Sunday, July 12, 2026 • Duration 41:23

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Find Tanya Jane on Instagram at ⁠@thetanyajane⁠, and hear more on her podcast, ⁠Big Dreamer's Bible⁠.

Most coaches and practitioners feel stuck at the same income no matter how many clients they sign, and the block is rarely business strategy. It is a money mindset problem hiding inside their personal brand.

Tanya Jane was a pro dancer who went from struggling to cover an $800 rent to driving a brand new Mercedes in eight weeks once she rewired the self-image beneath her income, and she has since built a seven-figure coaching business teaching clients success energetics.

This episode is for the coach, consultant or practitioner who has already done years of inner work, yet still watches her income, visibility and personal brand plateau below where her results should put her. She is ready to build a business and a public platform that actually reflect the life she wants to live.

In this money mindset podcast episode of Brandbreaker, Lilia Tarawa sits down with success energetics coach Tanya Jane to unpack the exact belief shift that took her from a struggling backup dancer in LA to a seven-figure business owner, and why so many high earners stay stuck below the income they are capable of.

By the end of the conversation, Lilia breaks down personal brand meaning in the simplest language possible, your personal brand is not a logo or a niche, it is your story translated into how you show up every day. Tanya's dogs, her Mercedes, her matching workout sets are personal brand examples of an identity that existed long before the business did, proof that personal brand traits do not need to be manufactured, they need to be noticed.

029. We Were Pastor's Sons Raised in Cults: Exodus Brothers

Episode 29

Tuesday, June 30, 2026 • Duration 41:44

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A spiritual theology that demands sexual repression and guarantees forgiveness gives predatory behavior somewhere to hide. So does a hell built to be eternal, for a God who's supposed to be infinitely loving. Three religious cult survivors scrutinise Christianity in this episode, and the math doesn't add up.

Jake and Micah Knapp grew up as pastor's kids inside evangelical Christianity, moving through a YWAM missions base, a home church and a converted movie theatre church. They now host Exodus Brothers, a podcast built to deconstruct the harmful mechanics of fundamentalist Christianity and the impact of religious trauma.

If you're building a personal brand or thought leadership platform on the back of religious trauma, high control religion or faith deconstruction, this episode grapples with theological logic and exposes the underlying truths of religious politics.

In this episode of Brandbreaker, Lilia Tarawa sits down with Jake and Micah Knapp who tell the story of what kept them inside evangelical Christianity, and their faith deconstruction experience.

You will learn:

How repression and guaranteed forgiveness function as a closed loop, not two separate doctrines, and why that loop is structurally built to protect the system rather than the people inside it

How belief operates as a political mechanism once you strip away the theology, controlling access to information, sexuality and identity the same way authoritarian systems do outside religion

028. The Missing Strategy Behind Your Content That Actually Signs Clients

Episode 28

Tuesday, June 23, 2026 • Duration 37:05

Bestselling author, keynote speaker, and TEDx speaker Lilia Tarawa is breaking down the complete story strategy system that took her from silence to a number one bestselling book and a world record TEDx talk, and showing you how to apply that same system to your personal brand, your content, and your coaching business right now.

If you are a coach, consultant, healer, or thought leader who knows their story is powerful but cannot figure out how to tell it in a way that reaches the right audience and actually converts viewers into clients and income, this episode is for you.

This is for the personal brand who has so much to say but cannot figure out which stories to tell, how to brand and market your services, or get your message in front of media outlets. Listen if you are ready to stop being the best kept secret in your space and start building the brand authority and sustainable income from your business.

In this episode you will discover:

Why the way you are currently telling your story is costing you clients, and what to do instead.
The three types of stories already living inside your lived experience that build a personal brand that compounds over time.
How to turn the ideas in your head into a product people will pay for, even if you do not think you have anything to sell yet.

Whether you are building toward a TED talk, a keynote career, a bestselling memoir, or a seven-figure coaching business, the gap between where you are and where you want to be is not more content. It is a clearer story strategy.

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027. Sexologist: Finding Pleasure Again After Purity Culture

Episode 27

Monday, June 15, 2026 • Duration 58:20

Reclaiming your sexuality and body autonomy after years inside purity culture is one of the most powerful decisions a woman raised in high-control religion will ever make. A sexologist explains the link between purity culture, rape culture and childhood sexual abuse, and how survivors take their power back.

Meg Cowan is a sex and relationship coach, specialising in healing clients after evangelical and high-control religion. Raised in a Baptist church and told she gave her heart to Jesus at three years old, Meg Cowan signed a purity pledge at thirteen.

She grew up believing sexual desire was shameful and a woman’s body was the reason men sinned. After leaving the church, deconstructing purity culture and reclaiming her sexuality, she now works as a sex and relationship coach in Tauranga, New Zealand, helping other people deconstruct toxic religious beliefs about sex.

For women's empowerment coaches, healers and transformational speakers who have survived religious trauma, left a high-control religion and begun deconstructing purity culture, yet still hide their story when they build a personal brand, this episode is essential listening.

In this episode of Brandbreaker, Lilia Tarawa sits down with Meg Cowan to trace the line from a childhood purity pledge to a career built on body autonomy, and to name the exact mechanism that turns purity culture into something exceedingly more dangerous.

You will learn:

How to recognise the conditioning that taught you to turn down your wanting, your desire and your voice, so you can stop performing a version of yourself that was never really yours
How to reclaim body autonomy and sexual choice after years of purity culture and religious conditioning, so the woman building your personal brand and public platform is finally the real one
How to turn your lived experience of faith deconstruction and leaving the church into the foundation of a coaching business and a thought leadership platform that reaches the people still inside the systems you left

This episode serves coaches, healers, speakers and founders building toward a TED talk, a keynote speaking career, a bestselling book, a seven-figure coaching business and a personal brand that finally tells the full truth about who they are and what they survived.

Brandbreaker with Lilia Tarawa - Details, episodes & analysis

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Brandbreaker with Lilia Tarawa - Details, episodes & analysis

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