Brand You - The Ultimate Personal Branding Podcast – Details, episodes & analysis

In this special episode of the Brand You Podcast, we sit down with TikTok expert Paul Kemshell to dive deep into how personal brands can make an impact in 2025 using TikTok. With TikTok continuing to dominate the social media landscape, we explore how individuals can harness its power to build influence, engage with their audience, and establish a strong personal brand. Paul shares his expert insights on what works on TikTok, how to stay authentic while playing to the algorithm, and the best ways to communicate your brand message in short, engaging videos. Whether you're new to the platform or looking to refine your TikTok strategy, this conversation is packed with value.

We also tackle one of the biggest recent shifts in the digital world - the US ban on TikTok. What does this mean for creators and businesses in the UK and beyond? Paul offers his take on how this could impact TikTok’s global presence, the potential shift towards alternative platforms like Instagram Reels and YouTube Shorts, and what personal brands should do to future-proof their online presence. Is TikTok still a safe bet for brand growth, or should creators be diversifying now? We break down the pros and cons of depending on the platform in an ever-changing regulatory landscape.

Finally, we look ahead at the future of TikTok - the trends, the evolving algorithm, and how personal brands can stay ahead of the curve. We discuss how different industries can tailor their approach, why cross-platform strategies are becoming essential, and what TikTok might look like in the next 3-5 years. Whether you’re a coach, entrepreneur, or influencer, this episode will give you the insights you need to leverage TikTok effectively and make a lasting impact in 2025.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this episode of the Brand You Podcast, we dive into the concept of thePerception Gap—the space between how you’re currently seen and how you want to be known. Building a strong personal brand is the key to bridging that gap and moving up the influence scale, from being relatively unknown to becoming a trusted authority in your field. We break down the different stages of influence, from gaining initial visibility to establishing credibility and, ultimately, stepping into thought leadership.

We explore whyclarity is the foundation of influence - how defining your message, understanding your unique value, and consistently showing up in a way that aligns with your goals will help shift public perception. From creating engaging content to leveraging video, networking, and thought leadership opportunities, we discuss practical ways to elevate your brand and position yourself as a go-to expert. We also highlight the importance of audience engagement and trust-building, as real influence isn’t just about being seen - it’s about making meaningful connections.

To wrap up, we encourage you to assess where you currently stand with your personal brands perception and map out actionable steps to move forward in 2025. If you're ready to level up and close the gap between where you are and where you want to be, this episode is a must-listen.

Follow the podcast on LinkedIn, and join the⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In this week’s episode of the Brand You podcast, we are joined by special guest Rebecca Heald, a bold voice in the online space. Rebecca is a Sustainability Consultant in Construction, Founder of the Heald Method, and host of The Heald Approach podcast. She’s also a mum to two boys she affectionately calls “the Krays.”

Rebecca has spent the last few years cultivating a powerful personal brand that’s rooted in authenticity and courage. She’s known for speaking out on inequality and calling out problematic language and behaviour, all while educating her audience and sparking meaningful conversations that drive real change.

In this episode, we dive into Rebecca’s journey of building her personal brand. We explore how she’s developed confidence in sharing her bold messaging online, how she handles critics and trolls, and her tips for staying true to your voice when facing differing opinions. We also discuss what her boys think about her being so active online and her future goals for her personal brand.

Rebecca leaves listeners with an actionable tip: write out your limiting beliefs, then re-write them into more empowering beliefs that you can start programming into your subconscious.

Follow Rebecca on:

Instagram@RebeccaHealdLeadership

LinkedInRebecca Heald

Websitewww.rebecca-heald.co.uk

Tune in to this inspiring conversation about creating a bold voice for your personal brand!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 10 of the Brand You podcast, titled "The Power of Video for Your Personal Brand," we dive into why video content has become such a powerful tool for personal branding. We discuss the rise of video on platforms like YouTube, Instagram, TikTok, and LinkedIn, and why it's now the most engaging form of content, blending both visual and audio elements to build stronger connections with your audience.

We explore different types of video content, from live streams and tutorials to storytelling and client testimonials, showing how each can strengthen your personal brand and enhance trust with your audience. You’ll also hear tips for overcoming camera shyness and tools that make video creation easy, even for beginners.

Lastly, we talk about repurposing your video content, turning one video into multiple pieces of content across platforms, so you can maximise your reach. And as always, we leave you with an actionable step: create and post your own video to start building deeper connections with your audience!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 9 of the Brand You podcast, we dive into the topic of Expanding Your Reach With Your Personal Brand. We start by discussing the importance of understanding your current reach - analysing where your audience is currently engaging with you, what's working well, and where there are opportunities for growth.

Next, we explore how to leverage social media platforms like LinkedIn, Instagram, TikTok, and YouTube to expand your brand’s visibility. We’ll show how you can tap into new audiences by exploring new platforms, with TikTok as a prime example, and repurpose content across different platforms to maximise your reach and save time.

You'll learn strategies for creating valuable and shareable content that resonates with your audience and encourages them to share it within their own networks. We also cover the power of organic engagement - why it's critical to consistently post, engage with your audience, and avoid the “post and ghost” trap.

We wrap up with networking and collaboration tips - both online and offline. Discover how collaborations, guest appearances on podcasts or webinars, and speaking engagements can propel your brand forward, while also positioning you as an authority in your field.

Whether you're just starting or looking to scale, this episode is packed with actionable advice on how to grow your personal brand's reach!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 8 of the Brand You podcast, we dive into the importance of creating consistency with your personal brand.

Building a personal brand is a marathon, not a sprint, and it’s crucial to make your efforts manageable for long-term success.

We discuss strategies to stick to one or two key platforms where your ideal audience is most active and how to time-block for personal branding tasks.

We also cover the power of creating a simple content plan with clear content pillars, and how to prepare your content in advance using scheduling tools.

We emphasise the importance of consistent messaging—repeating your core message so it resonates and becomes recognisable to your audience.

Finally, we touch on the consistency of visuals, ensuring that your brand identity is clear and cohesive across all platforms.

This episode is full of practical tips to help you stay consistent, organised, and effective as you build and grow your personal brand.

The actionable step from this weeks episode is: Create a content plan and then also find a scheduling tool and schedule your first weeks posts, make it manageable.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

This week on Brand You, we’re excited to have a special guest episode with Michelle Wright, also known as Mrs Stylewright, a Colour & Personal Style Expert.

We dive into Michelle’s journey and how she helps people unlock their confidence through what they wear, ultimately impacting how they show up in their personal and professional lives.

In this episode, we explore the concept of dressing authentically for your personal brand. Michelle shares insights on how modern-day fashion allows for flexibility—whether dressing up or down—depending on the occasion and audience.

We also discuss the importance of dressing for your ideal audience, while staying true to your own unique style. Michelle talks about building confidence through your wardrobe, with a focus on the power of bright colours and what they convey to the world.

Michelle leaves us with a fantastic actionable tip: go through your wardrobe and throw out anything that no longer makes you feel good. If you wouldn’t buy it now, it’s time to let it go!

Follow Michelle on:

Instagram @mrsstylewright

LinkedIn Michelle Wright

Website Mrs Stylewright

Tune in for practical advice on how to reflect your personal brand through your wardrobe and show up with confidence.

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 7 of the Brand You podcast, titled "How to Nail Your Personal Branding Imagery," we dive into the world of visual branding. This episode is in the capable hands of Toby, the resident expert on imagery, to discuss how to create impactful visuals for your personal brand.

This episode covers the importance of imagery in building trust and connection with your audience, including essential tips for creating eye-catching profile photos, cover images, and content that stops people from scrolling.

Toby shares practical advice on using your phone's camera, working with lighting, angles, and backgrounds, and the power of using tools like Lightroom to enhance your shots. We also discuss the value of professional photography and how a branded photoshoot can elevate your personal brand to the next level.

As always, we leave listeners with actionable steps. This week, grab your phone and practice taking a few images using the tips shared, and build a collection of visuals to use in your content.

Tune in to learn how to take your personal brand's imagery to the next level!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠⁠⁠Caz⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠Toby⁠⁠⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 6 of the Brand You podcast, we're diving deep into the world of personal brand content creation. If you've been wondering what type of content to post and how to do it effectively, this episode is for you! We discuss the importance of choosing the right platforms based on where your ideal audience spends their time and how to craft a balanced mix of personal and business content through storytelling.

We break down the 3:1 posting rule: for every three engagement posts (those that offer value, educate, inspire, entertain, or relate), you can share one promotional piece. Learn how to create hooks that draw people in and the importance of using calls to action (CTAs) that go beyond just selling — think conversation starters that engage your audience.

We also talk about the decline of traditional sales or corporate posts that often get ignored and share tips on making your content easy to read, such as spacing out your text and using emojis. It's all about connecting with your ideal audience in a way that feels authentic and relatable. Whether you're writing, speaking, or on camera, imagine you're talking to a friend — imperfections included!

We’ll cover the use of AI for inspiration while reminding you to keep your content human and true to your voice (yes, that means correcting those Americanisms if you're in the UK!). Most importantly, we remind you to have fun and be yourself because that's what personal branding is all about.

Join us for actionable insights and tips that will help you create content that truly resonates with your audience, builds engagement, and amplifies your personal brand. Tune in, take notes, and get ready to level up your content game!

Follow the podcast on LinkedIn, and join the⁠⁠⁠⁠Brand You community group⁠⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠⁠Caz⁠⁠⁠⁠ &⁠⁠⁠⁠Toby⁠⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.

In Episode 5 of the Brand You podcast, we dive into the essential topic of building confidence to share your personal brand with the world. Picking up from last week’s discussion on setting the foundational elements of your personal brand, this episode focuses on overcoming the common barrier of self-doubt. Without confidence, starting a personal brand can feel like an insurmountable task, so this episode tackles how to break through that initial fear.

We share our personal experiences of overcoming self-doubt and building confidence. We emphasise that confidence isn’t something you’re born with; it’s built through taking action, even when it feels scary. They discuss the importance of liking yourself, feeling worthy, and having a clear understanding of what you want to say, who you want to help, and what you want to achieve with your personal brand. The key message is to start before you’re ready and not to wait for perfection—confidence comes from doing, not from waiting.

The episode encourages listeners to focus on their own journey and to not let the fear of others’ opinions hold them back—confidence grows along the way.

Follow the podcast on LinkedIn, and join the⁠⁠⁠Brand You community group⁠⁠⁠ where you can share all your personal branding questions and queries.

Follow your hosts⁠⁠⁠Caz⁠⁠⁠ &⁠⁠⁠Toby⁠⁠⁠ for lots of extra tips and wisdom on personal branding, social media strategy and brand photography.

Welcome to Brand You, the Ultimate Personal Branding Podcast.