Brand You Personal Branding – Details, episodes & analysis

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Podcast Brand You Personal Branding

Brand You Personal Branding

Mike Kim

Business
Business

Frequency: 1 episode/8d. Total Eps: 485

Hosting podcast Libsyn
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you.
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[#10] How Gratitude Became the Backbone of My Inner Life

mardi 25 novembre 2025Duration 09:09

Watch on YouTube here »

I used to think gratitude was an obligation—something church kids did while passing an offering plate or something people talked about every Thanksgiving. But four years with The Five Minute Journal did something I never expected: it made me a grateful person instead of someone trying to feel grateful. 

EPISODE LINKS:

CONNECT WITH ME

[#09] The Secret Season I'm Using to Reset and Rebuild My Business and Life

mardi 18 novembre 2025Duration 06:25

Watch this on YouTube »

In this episode I break down the hidden season high achievers avoid: the quiet "wintering" phase where you subtract, repair, and redirect your energy to what actually matters.

I share how cutting $25k/month in retainers, drinking 70% less, and reclaiming 80+ hours a month reshaped my life, creativity, and identity. If you're feeling the pull to shed old leaves and grow deeper roots, this one's for you.

EPISODE LINKS:

CONNECT WITH ME

472 - Personal Brands - Learn from this Morgan Stanley COO's Wardrobe Wake-Up Call (with May Busch)

mardi 16 septembre 2025Duration 38:53

What happens when a hardworking analyst who gets mistaken for a flight attendant discovers she needs more than excellent work to climb the corporate ladder? May Busch's 24-year journey from junior analyst to Chief Operating Officer at Morgan Stanley Europe reveals the uncomfortable truths about executive presence, personal branding, and why your skills alone won't get you promoted. Some key points:

  • The promotion-killing wardrobe mistake that taught May the harsh reality about looking "the part"
  • The secret world of workplace sponsors and how May accidentally earned one of the most difficult managing directors as her champion
  • Why AI won't eliminate all roles but will fundamentally change what companies expect from rising talent in the next 3-5 years
  • The "hand brake" revelation that explains how world-class worriers can still achieve extraordinary success in high-pressure environments

Get May's new book, Visible: thevisiblebook.com

Connect with May:

Finally, check out my new book with Andy Storch - available now!

Get Own Your Brand, Own Your Career on Amazon »

This fall, I'm planning to host an accelerator to help future authors ideate, write, and market their book. If you're interested, get on the waiting list here:

mikekim.com/writeyourbook

Connect with Me:

383: A Career Retrospective: Five Things I Didn't Do Earlier that I Wish I Did

mardi 27 juin 2023Duration 23:12

Watch this episode on YouTube »

It's my birthday week, and I always get reflective and introspective around this time of the year. On this episode, I share some vital pieces I wish I knew earlier. I hope this episode serves as an enlightening guide for entrepreneurs at any stage of their business journey, and that you can benefit from the wisdom (and hard lessons) both learned and earned over my career.

  • Discover how systems and SOPs revolutionized my business operations, making his business more efficient and productive. What did I learn from my integrator Chelsea Brinkley that I wish I knew earlier?
  • Learn why holding less 'energetic space' for people can be a game-changer in client relationships, especially for coaches, consultants, and freelancers. 
  • Unearth the potential of running social media ads for business growth. 
  • Find out how a different approach to financial management can propel your business forward.
  • How can changes in personal circumstances force a different approach to business growth, and what lessons did I wish I realized sooner?

Episode Resources:

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382: Learn From (and Launch) My Simple Five-Figure Remonetization Strategy

mardi 20 juin 2023Duration 13:46

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Learn my recent re-monetization strategies following a not-so-perfect marketing launch. Despite strong registration numbers for my AI Marketing Crash Course webinars, the live attendance left me disappointed.

However, instead of letting this set me back, I utilized the recorded content to create an affordable, mini-course that turned out to be a hit. Tune in and:

  • Discover how I turned a disappointing marketing launch into a successful mini-course, using recorded webinars
  • Understand the power of AI tools and how they can enhance your content repurposing strategies
  • Learn why it's important to align your content strategy with technological advancements, like AI
  • My streamlined content creation approach that leverages my work for maximum output without multiplying my efforts
  • Find out how you can effectively use transcriptions of your webinars or podcasts to create valuable written content for various platforms

Episode Resources:

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381: The Most Important Thing I Did to Futureproof my Personal Brand Business

mardi 13 juin 2023Duration 19:41

In this episode, I explore the crucial elements that have made my business future-proof: investing in relationships and nurturing communities. These are essential to the longevity of a business and I'm excited to explore the importance of human connections and their impact on the success of your business. A sneak peak:

  • How I shifted my perspective on the importance of relationships over knowledge in business
  • Life lessons I learned in my 20s from a Ghanaian king, after overhearing him on the phone with the United Nations
  • Why mentors only tend to invest in younger people (at least for free)
  • My transition from free networking to investing in myself and my networks
  • How joining and leading mastermind groups has been the biggest catalyst to my success and longevity in business
Resources: Connect with Me on Social:

380: AI - The Great Replacement or a New Opportunity? YOU DECIDE

mardi 6 juin 2023Duration 20:48

View this episode on YouTube »

I understand the fear and anxiety (and in many cases anger, especially if you're a creative) regarding AI. But I also encourage you to see the opportunities present for us, and to not wait too long to embrace these tools before you get left behind. My hope is that this episode will encourage you to view AI not as a threat but as a new avenue for growth and opportunity. Some highlights:

  • What's the 'Great Replacement' and how does it differ from the 'Great Resignation' we observed post-Covid?
  • How are AI tools shaping the roles of creative professionals, and why is there resistance?
  • How it feels to have my own students clone me on ChatGPT (honestly, it's weird)
  • This is an opportunity to re-position yourself to be paid for your brains and not your hands
  • Human beings are prone to error, slow, and expensive –– but there's still a way to add value to your market

Resources:

Connect with Me on Social:

379: Mike, Would You Ever Go Back to Getting a Regular J-O-B?

Episode 379

mardi 23 mai 2023Duration 13:36

In this episode, I tackle a question that has been coming up frequently: would I ever consider returning to a traditional 9-to-5 job? After eight years of thriving as an entrepreneur, the answer might not be what you expect. A quick preview:

  • What does going back to a traditional job mean for an entrepreneur? Is it a failure or a new opportunity? I share my personal perspective on this often-debated issue.
  • The COVID-19 pandemic has brought about change and adaptation. I talk about how this affected my coaching philosophy and how it has influenced my view on entrepreneurship and traditional employment.
  • There's something about the thrill of being challenged, and recently, I've been asking myself whether I'm still being challenged enough. I'll share more on how this reflection has influenced my outlook on the future.
  • What's the role of impact in decision-making? If a chance to make a significant difference arises, would it be enough to entice me back into the fold of regular employment? Tune in to hear my thoughts.

Resources:

Connect with Me on Social:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

 

378: Create a Future You Love Using the Power of 10-Year Goals with Kathy Brown

Episode 378

mardi 9 mai 2023Duration 40:08

Kathy Brown joins me on this episode to help you tap into the power of 10-year goals. That's right, goal setting should be confined to just one year at a time. Enjoy the clarity that comes from thinking more deeply and creatively about the life you want to create. Tune in and learn:

  • Why effective goal setting starts with imagination and connecting with something that excites you, rather than focusing on what you think you should do
  • Why you must tie your goals to experiences, contribution, and legacy
  • How to strike a balance between contentment and ambition
  • How to deal with disappointment when goals are not achieved
  • Why small is the new big –– how big goals start with small (and seemingly random) steps
Resources:

Connect with Me on Social:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

 

377: A Fireside Chat with Three Incredible Entrepreneurs

Episode 377

mardi 2 mai 2023Duration 19:25

Watch this episode on YouTube »

Tune in for an impromptu "fireside" chat I had with three incredible entrepreneurs at one of my recent conferences. Vernice "Flygirl" Armour is a 7-figure professional speaker, Tony Grebmeier is the creator of the Be Fulfilled Journal and CEO of Ship Offers, a $40M logistics company, and Nick Cavuoto is a brand and marketing consultant.

I often say the best conversations at events happen in the hallways and between sessions, and this one is no exception. Listen in to find out:

  • What is the importance of focus?
  • How to create a legacy that extends beyond materialistic things
  • How each person practices self-care, and how to create space in life for it
  • What is the "when life works" list, and how does it help you stay on track

 

Resources:

Connect with Me on Social:

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com


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