BRAND PARTY Podcast – Details, episodes & analysis

My client, Shannon Mulligan joins to break down the foundations for brand messaging to her top 3 tips you can do today to improve your content and copywriting. When visual communications and copy come together, that's where the magic happens.

Plus she shares her experience on transforming her website in just one day together. Yep, you heard that right.

Leave the heat to the steamy beach days and BBQ’s sizzling this Summer!
Want results like Shannon? Book your VIP Design Day now.

Visit christineldesigns.com for full show notes.

Summer is in full swing! There’s no denying how tempting it is when that bright light peeks through your window in the morning and you know it’s going to be a good day, versus the lack-luster laptop sitting on your desk calling your name, right?

When you’re feeling tempted by shorter work days and longer Summer fun outings, you’re going to want to listen up!

Tune in for 5 ways to know if now's the right time for a VIP Design Day (as shared by my former clients).

If this sounds like something that might be right for you, here are some more details.

Visit christineldesigns.com for full show notes.

Building your brand means having the right mindset. When your thoughts and emotions are not aligned, your brand suffers and so does your business.

Kira Matthews, a manifestation and mindset coach knows exactly what to do. She specializes in helping creative fashion designers, illustrators and makers crippled with self-doubt and fear grow their small business and connect with customers that excite and delight them. 

In this episode, Kira shares with us how mindset can be a powerful tool in building a successful brand and business. Through embracing failure and negative emotion, practicing authenticity, and learning to break the only blockage - your thoughts and yourself, success is not too far away. 

If I can do it, there really is nothing that anyone else can’t do. - Kira

Visit christineldesigns.com for full show notes.

What graphic design trends have been on the rise lately? How has it influenced personal branding?

In this episode, I’d like to share with you the top graphic design trends of 2022. As we enter a new year, here are some of the creative movements to keep your artistic spirits burning. Take a glimpse into the future of graphic design.

The Designest forecasts more inclusive solutions - but was that ever out of style? User experience is really put first in applying accessible practices, such as audio and closed captioning approaches, readability captioning, alt text for images and way more. This is a high priority to stand out and create a kind and accessible experience.

My personal prediction is that there will be a rise of personal branding. Humanizing connections, designs, and the overall brand experience has come to the forefront of importance throughout the pandemic. People want to feel like they know and can trust you. 

Visit christineldesigns.com for full show notes.

In today’s episode, find out the 5 essentials to get the perfect designer for your next project in less than 5 minutes. We all know there’s nothing more frustrating than not knowing what’s going on with your project but that ends today. Whether you found them on Fiverr, Upwork, they are a freelancer, run their own business or are an agency, you need to know the answer to these 5 questions before you sign on the dotted line. Listen in to find out some of Christine’s best ways to set up no-fail communication channels so that your designer can deliver.

Good luck on your search for success, my friend.

New here? Catch up on everything you missed in Season 1!

Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps lifestyle businesses realize their vision and connect with the people most important to them through branding, web design, and social content creation, with a holistic brand 360 perspective. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. 

What to Listen For 

• Start here. Your project will crumble before it gets started without this check-in. (1:49)
• Do they even know what they are doing? Assess a potential designer with ease and confidence by finding out their system and platforms for communication. (2:24)
• This isn’t just a pay check. How to politely ask if your new designer supports your vision? (3:05)
• Speed Recap: 5-point checklist to achieve success with your next designer. (3:35)
  
  

Resources From This Episode:

Making Content Just Got Easy with Canva Pro
How to Achieve Success with your Graphic Designer
Looking for a designer for your next project? Let's chat

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine
Christine on Instagram
Brand Party Podcast on Instagram
 

🎧 Thanks for listening! 

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About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, get your nose out of your spreadsheets and learn what to skip and what to double down on when it comes to having successful marketing like a Fortune 100 company.  Gain insights to apply to your own path with key indicators on when you should start paid ads and outsource your marketing. Christine and Erik (@erikhuberman) also go deep and chat about what success means to them and how happiness is the key to life, no matter what you’re doing. Plus, hear about why 3rd party marketing works best.

Erik Huberman is the founder and CEO of award-winning Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in Los Angeles, New York, and Boston. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon Wireless, and Alibaba. 

As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales, and business as a Forbes “30Under30.”

What to Listen For: 

• The age-old debate: Tweaking vs Innovating. Is tweaking better than innovating when it comes to moving the needle forward?  (2:46)
• Deep expertise goes a lot further than mediocrity. At what point should you outsource your marketing? (4:15)
• Are you using your own time wisely? Ask yourself this FIRE question if you’re debating hiring someone. (5:35)
• Check this list. Erik’s recommendations for Small Business Marketing Essentials on a limited budget. (10:55)
• Having trouble getting results from your marketing efforts? Here’s the secret sauce to marketing. (14:08)
  
  

Resources From This Episode:
Lenny & Larry’s
Hawke Media Podcast
Hawkemedia.com
Erik on Twitter
Free Brand Consistency Checklist
Join Skillshare and Get 2 Months Free

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist

Check In With Christine & Erik
Christine on Instagram
Erik on Instagram
Hawke Media on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening! 

About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, ditch the overwhelm and learn easy ways to show up as your full self, all the time.  It’s not about showing up perfectly, it’s about showing up. Easier said than done. Tune in to try out some tools that will bring you to an even deeper awareness of yourself in any given moment and help you get out of your own way.  Do you struggle with performance anxiety or speaking your truth in front of others without word vomiting? Are you a recovering perfectionist or exhausted by overwhelm? Christine and Chantal (@chantalstaffabb) will have the next steps of your self-growth journey mapped out by the end of this episode.

Chantal Stafford-Abbott, founder of The Deep Space has worked as an international fashion model for over a decade living in NYC, Paris, London, and other fashion capitals of the world. She moved back to Montreal in 2017 to pursue her studies in Human Relations at Concordia, and founded The Deep Space that year. The Deep Space is a monthly conversation series that helps open-minded people who want to explore common experiences through safe and non-judgmental conversations in a community setting. Her mission is to create safe spaces for human conversations in modern settings.

What to Listen For 

• Time to Dive Deep. Why having a safe space to have deep conversations is so transformative to personal growth. (7:23) 
• Flex your Muscles! (10:40) Making your way back to authenticity by checking in with this sense.
• Do you have performance anxiety? This mantra is a gamechanger. (14:22) 
• Under Pressure? Here are 3 tips to kick overwhelm’s butt to the curb. (16:44)

Resources From This Episode:
The Next Deep Space Conversation
Learn more about the Make Lemonade community Chantal & I met at.
Get your 1st month 50% off with code: IMWITHCHRISTINE
Find more of what makes you happy. Join Skillshare & Get 2 Months Free 

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your bestie
Free Brand Consistency Checklist

Check In With Christine & Chantal
Christine on Instagram
Chantal on Instagram
The Deep Space on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening! 

About this show:
As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, discover multiple ways to build a world and business where everyone feels like they have a place. Diversity & Inclusion has become a buzzword now more than ever. This year has taught us a lot of tough lessons. It’s brought to the forefront the importance of inclusive marketing for our brands. You have to convey messages to connect with all audiences and ensure your brand is resonating with your audience beyond the stock photos on your website.  Christine and Anita (@anitachauhan) discuss the reasons why inclusive marketing can increase your sales and why we need to take diversity and inclusion seriously to build our best brand.

Anita Chauhan is a communications & content leader and senior marketer. She is equal parts strategist, storyteller, and creative media producer. She’s passionate about diversity and inclusion and has been an advocate for women in tech within the Toronto community. Through her marketing and branding work, she helps brands grow and be more aware and inclusive of other people from different walks of life, races, countries and spaces. Anita works to make spaces more equitable and inclusive for others. 

What to Listen For 

• Overwhelmed by your Marketing Monster?  Try these solutions to get laser-focused on your marketing right away. (3:38) 
• Talk the talk. Walk the walk. What inclusive marketing is and what it’s NOT.  (5:10) 
• Are you new to inclusive marketing? The 3 most impactful ways to be diverse and inclusive with your brand messaging. (8:19) 
• It’s a Win-Win! How companies are losing money by not becoming more inclusive and diverse in their marketing and branding. (11:57)
• Happy being stagnant in your biz? This is the true test of your business growth. (14:42)
   

Resources From This Episode:
Study from Google
Study from Kantar
Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way
Guide to Gender-Inclusive Language
25 Boldly Diverse Campaigns
The Easiest Way to Schedule Client Calls is Here

Like what you've heard?
Rate & Review this Podcast
Share this Podcast with your bestie
Free Brand Consistency Checklist

Check In With Christine & Anita
Christine on Instagram
Anita on Instagram
Anita on Twitter
Anita on LinkedIn
Brand Party Podcast on Instagram

🎧 Thanks for listening!

In today’s episode, find out how Beyonce and your (next) accountant are basically twins. Having healthy finances in your business isn’t just about balancing the books, although that’s something you shouldn’t be avoiding. Working on your money mindset can help you set the right goals, the right prices, and even help you during tax time.  Christine and Lisa (@lisa.zamparo) explore tangible money tips for your mindset, your budgets, and ways you can assess your current financial state as you head into Q2.

Lisa Zamparo is a Chartered Professional Accountant (CPA) in Toronto who helps female led-startups and self-employed women grow their profits and create a sustainable income.  Lisa combines her Bay Street finance experience with a passion for personal development. She sees entrepreneurship as a vehicle for personal growth, and profit as a powerful tool for making positive change in the world.

The Wellth Company is a financial services firm providing tax, bookkeeping and CFO services designed for the way women work and communicate. They value collaboration, communication and empathy. When you work with them, you feel empowered by your finances.

What to Listen For: 

• Let me see you 1-2 Step. 2 tangible steps to reduce the overwhelm when it comes to all the Covid-19 financial updates. (4:16)
• Don’t beat yourself up. We’ve all been there. The 2 most common financial mistakes that will shortchange you. (5:29)
• Charging hourly? This quote is a gamechanger. (7:30)
• Wealthy or wellthy? The top 3 things you need to assess your own financial wealth. (9:38)
• Keep more of your money during tax season! 3 ways to make taxes easy breezy lemon squeezy. (13:16)
• Handle your finances like a professional. Here are Lisa’s favourite financial tracking tools. (15:58)
  
  

Resources From This Episode:
FreshBooks
QuickBooks

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Free Brand Consistency Checklist
Check out the shownotes & partial transcriptions

Check In With Christine & Lisa
Christine on Instagram
Lisa on Instagram
The Wellth Co on Instagram
Brand Party Podcast on Instagram
 

🎧 Thanks for listening! 

-----

About this show:

As featured in Top 10 New & Noteworthy Canada & Top 10 Art & Design Canada, Brand Party Podcast will energize you to invest in your brand in new ways. Join me for tips, insights, and actions you can take to make your brand a priority in your business. My guests and I deliver honest, to-the-point advice you can implement RIGHT AWAY! 

In today’s episode, we’re talking about something that isn’t talked about enough in business: The Bad Apples. When we have a not-so-great experience with a not-so-great client, there can be sadness, feelings of failure, or maybe you want to forget about it and move the heck on. There is learning even in the tough stuff. This #5MinuteMonday is a reminder that you are not alone. Bad apples are everywhere and everyone who runs a business has had a bad client. You can feel assured after listening today that you’ll have what you need to get through those difficult moments, stand your ground, shake it off like T. Swift, and how to only bob for good apples in the future.

New here? Catch up on everything you missed in Season 1 & 2!

Christine is the founder of CL Designs and the host of Brand Party Podcast. Christine has traded in climbing the corporate ladder for climbing mountains around the world. She helps social impact businesses and nonprofits create your bold legacy through cohesive branding, web design, and social content creation to increase your funding opportunities and sales. Saying no to dull and clunky visuals and yes to consistency, creativity and efficiency form the core of her approach. 

What to Listen For 

• You’re not alone. Have any of these questionable client situations happened to you? (1:52)
• What do I do next? 3 steps to deal with a bad client without ripping your hair out. (2:32)
• Red flags are flying! The question you need to ask yourself to protect yourself in the future. (3:43)
• Quick Recap: Write these down on a sticky note for later.  (4:11)

Resources From This Episode:
Catch up on Season 1 & 2 of the BPP
Learn to Set Healthy Boundaries
Don’t Get Caught without a Contract
Free Brand Consistency Checklist
Book a Clarity Call with Christine
Cheer Up with The Happiness Equation

Like what you've heard?
Subscribe to the Podcast (on Apple Podcasts) or Spotify
Rate & Review this Podcast
Share this Podcast with your Bestie
Check out the shownotes & partial transcriptions

Check In With Christine
Christine on Instagram
Brand Party Podcast on Instagram

🎧 Thanks for listening!