Brand New Taste – Details, episodes & analysis

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Brand New Taste

Tastehead

Business

Arts

Education

Frequency: 1 episode/26d. Total Eps: 24

This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.

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Apple Podcasts

🇬🇧 Great Britain - marketing
20/08/2026
#79
🇬🇧 Great Britain - marketing
18/06/2026
#81
🇬🇧 Great Britain - marketing
18/05/2026
#77
🇬🇧 Great Britain - marketing
09/05/2026
#98
🇬🇧 Great Britain - marketing
08/05/2026
#43
🇬🇧 Great Britain - marketing
18/02/2026
#78
🇬🇧 Great Britain - marketing
17/02/2026
#52
🇬🇧 Great Britain - marketing
15/02/2026
#86
🇬🇧 Great Britain - marketing
15/12/2025
#94
🇬🇧 Great Britain - marketing
14/12/2025
#51

Spotify

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Shared links between episodes and podcasts

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https://www.tastehead.com/
48 shares
https://tonyschocolonely.com/uk/en
4 shares
https://iowtomatoes.co.uk/
4 shares

https://www.instagram.com/mergulobutter
4 shares
https://www.instagram.com/iowtomatoes
4 shares
https://www.instagram.com/mother.works
2 shares

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Score global : 63%

Publication history

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The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste

Season 1 · Episode 20

Thursday, April 18, 2024 • Duration 45:05

Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'.

Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the power of gut health, redefining what it means to eat well. Their journey began with a landmark twin study in the UK, supervised by none other than Professor Tim Spector, which was instrumental in uncovering the gut's critical role and its unique intricacies in each and every individual. This episode unpacks their path from unexpected findings about microbiomes to creating a brand that captures the attention of both consumers and industry alike.

Alana joins us to discuss the transformation of gut health from a niche scientific topic to a mainstream necessity, emphasising the fundamental role of fibre and how simple dietary tweaks can lead to substantial health benefits. The Gut Stuff have built a community of the world’s leading scientists in gut health, dieticians and nutritionists, bringing together their knowledge and disseminating it to the public in digestible and fun formats.

Fresh from a global research conference and deep in the throes of gut health research, Alana shares her insights on the future of probiotics and upcoming innovations in gut health.

Whether you're a health enthusiast or just curious about the intersection of science and diet, this episode is brimming with insights, engaging stories, and practical tips from one of the twins spearheading the gut health revolution.

Find more from The Gut Stuff on their app, their website and their prime-time TV show, ‘Know your Sh*t” on Channel 4.

If you enjoy this episode, please consider subscribing.

Follow Brandt and Micah:

https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

Follow Alana and Lisa:

https://www.linkedin.com/in/lisa-macfarlane-931777112/?originalSubdomain=uk

https://www.linkedin.com/in/alana-macfarlane-kempner-5904b4173/

The Gut Stuff

https://thegutstuff.com/

https://apps.apple.com/gb/app/the-gut-stuff/id6444077201

Brands Mentioned:

JKR - https://jkrglobal.com/

Dram and Smoke - https://dramandsmoke.com/

Flo App - https://flo.health/

Peloton - https://www.onepeloton.co.uk/

Gut - Guilia Enders – https://www.waterstones.com/book/gut/giulia-enders/david-shaw/9781911344773

The Diet Myth – Tim Spector - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301

Sophie Medlin - https://www.citydietitians.co.uk/team/sophie-medlin

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How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste

Monday, February 26, 2024 • Duration 48:27

Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch.

Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling.

From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nation’s major retailers, this episode covers it all. Segun reveals the strategies behind building a brand before launch, the importance of community, and how staying true to your vision—even when it means reimagining your product based on feedback—can lead to success in a crowded market.

But it's not just about the food. Segun opens up about the broader implications of being a black founder in the food and beverage industry, shedding light on the hurdles and highlighting the need for more representation and support. From confronting stereotypes to pushing for change, his insights offer a candid look at the landscape of entrepreneurship through a diverse lens.

Whether you're a budding entrepreneur, a health-conscious eater, or someone interested in the intersection of diversity and business, this episode is packed with valuable lessons, inspirational stories, and the inside scoop on what it takes to build a brand that stands out and stands for something more.

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:

https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit to learn more

Best Bites: Getting Listed in Whole Foods, Planet Organic and Holland & Barrett - Brand New Taste

Season 1 · Episode 13

Thursday, November 30, 2023 • Duration 03:58

In this Best Bite, Mairi and Eliza from Mergulo, plant-based butter, talk us through their journey of getting listed in to Whole Foods, Planet Organic and over 400 Holland & Barrett stores. The share anecdotes and tips from their experience and learning of going from farmers markets in to these retailer chains.

If you enjoy this best bite, please consider listening to the full episode.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

Follow Mairi:
https://www.linkedin.com/in/mairi-hilleary-0a4bba108/?originalSubdomain=uk

https://www.instagram.com/mergulobutter/

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Starting a PLANT-BASED BUTTER revolution! | EP:12 Brand New Taste

Thursday, November 23, 2023 • Duration 40:33

Creating a vegan butter that actually tastes amazing is no small feat, especially when you're committed to using natural whole food ingredients. But guess what? Mairi Hilleary of Mergulo has cracked the code!

Now, with listings on the high street at the likes of Whole Foods, Planet Organic, Holland and Barrett, and a host of independent grocers and delis, Mergulo Butter is proving that putting taste first in food product development is the secret sauce to winning over both consumers and stockists, whether they're vegan or not.

Mairi first reached out to Brand and Micah in the early days of Tastehead, and she joins the guys on the podcast (along with her sister and COO, Eliza) to spill the beans on the journey of bringing Mergulo to life. From crafting each block of butter by hand to expanding to more stockists and, hopefully, more mouth-watering flavours, Mairi and Eliza have taken Mergulo to new heights from their East London base.

Mairi walks us through the lightbulb moment when the idea of 'creating a game-changing vegan butter that even non-vegans crave' struck her. She dove headfirst into recipe development, drawing on her Ballymaloe training to craft something truly delicious.

Launching a new contender in a well-established food category is never easy, but in this conversation, Mairi and Eliza share some invaluable lessons they've learned about securing that first listing and staying firmly on the map.

Timestamps:

00:44 Introducing Mergulo
02:14 Developing the Recipe
04:00 The Strengths of Working with Friends and Family
06:37 Making Vegan Butter as Non-Vegans
09:50 Founder’s Story
13:22 Mergulo’s Biggest Challenge
16:14 Core Values
20:01 Behind the Name ‘Mergulo’
21:40 Versatility (Not Just a Spread)
23:22 Journey from Food Markets to 485 Holland & Barrett Stores
27:17 The Benefits of Sampling
30:43 The Future of Mergulo
31:48 Mergulo’s 5 Top Tips for Start-Ups
34:56 Wrap Up Questions and Recommendations

If you enjoy this episode, please consider subscribing.If you have any suggestions for future episode topics, please email them to

Visit to learn moreBread and Jam Festival - The Food Hub - Acme Fire Cult - Ombra - Wells Street Kitchen - How To Fail -

Best Bites: Understanding the Sugar Levy in the UK beverage category - Brand New Taste

Season 1 · Episode 12

Thursday, November 16, 2023 • Duration 05:35

The government imposed Sugar Levy that came into effect in 2018 changed the face of the sugar-sweetened soft drinks dramatically. Drinks that used added sugar and hit a sugar content of 5% or over would have to pay 18p per litre of drink, and 24p if they surmounted 8%.

Listen to Micah talk about how how most brand responded to this, and the reason Cawston Press chose the route that they did.

If you enjoy this best bite, please consider listening to the full episode.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

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The 14 BIGGEST MISTAKES that START-UPS Make | EP:11 Brand New Taste

Season 1 · Episode 11

Thursday, November 9, 2023 • Duration 42:12

In this episode the guys are spilling the beans (and a little sauce) on the most common mistakes that they see time and again from new food and drinks brands entering the industry.

Brandt and Micah have seen it all – from the good, the bad, to the downright bizarre – and they're here to share their stories and wisdom from the front lines of product development and brand building.

Whether you're grappling with the intricacies of new ingredient legislation, refining your product concept, or strategizing your launch, this episode has you covered. Brandt and Micah have clocked in hours perfecting flavours, dealt with more regulations than they'd care to admit, and survived factory trials that could make your head spin.

From trying to please everyone (spoiler: you can't) to underestimating timelines (it always takes longer than you think), they've got the inside scoop. Plus, they'll serve up advice on everything from supplier negotiations to making sure your product and brand are a match made in heaven.

Timestamps:

00:00 Introduction
03:44 Trying to be Everything to Everyone
06:32 Don’t be too Fixed to Anything
08:39 Don’t be too Pushy with Manufacturers or Suppliers
12:15 Thinking about the Costs Early On
15:20 Underestimating Timelines
18:09 Don't Always Just Follow the Heard
21:56 Looking into the Legislation before you get Started
23:52 Don’t make too many Assumptions
26:21 Understanding the Relationship between the Product and Brand
27:51 Product Developers need to be Present at the Trial
30:50 Always have a Timeline (Stay Flexible)
33:03 The Novel Foods List
35:38 The Final Development recipe not being the recipe that comes out of the factory
37:56 Don’t Launch with too many SKUs

If you enjoy this episode, please consider subscribing.If you have any suggestions for future episode topics, please email them to

Visit to learn more

How to start a REVOLUTION in the ICE CREAM category | EP:10 Brand New Taste

Season 1 · Episode 10

Thursday, October 26, 2023 • Duration 36:50

In today's episode, we're catching up with Zara Godfrey, the powerhouse behind Pupkip. In the few short months since its launch, Pupkip's chocolate-dipped frozen bananas have turned into a must-have, so much so that they've got a dedicated following. A single weekend had 14,000 people lining up outside Whole Foods just for a taste. Not content with just conquering the UK, Pupkip is already making a splash in Dubai too.

The Tastehead team had the pleasure of working on the product development with Zara (with many an hour spent on Zoom calls with the factory in Ecuador) to perfect the trio of flavours that have become the hallmark of Pupkip's range. And it's paid off; Zara's relentless attention to detail and top-notch standards have not only made the bananas taste amazing but also earned them a coveted Great Taste Award in their first year on the market.

Join Brandt and Micah as they discuss the brand's journey with Zara, exploring the nitty-gritty of developing the products and tackling a multitude of challenges that came up along the way. They'll dig into what it's like to introduce a frozen snacking product to a discerning UK market, unveil the complexities of imports from Ecuador, and the hoops that had to be jumped through to make it all happen. Zara will also spill the beans on the bumps in the road they faced and the game-changing strategies that helped them succeed.

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Follow Brandt and Micah:
https://www.linkedin.com/in/brandt-maybury/

https://www.linkedin.com/in/micah-carr-hill-34a91811/

Visit https://www.tastehead.com/ to learn more

Top Tips From the HEAD OF TASTE at CAWSTON PRESS | EP:9 Brand New Taste

Season 1 · Episode 9

Thursday, October 12, 2023 • Duration 48:11

In a special role reversal, Micah Carr-Hill, normally a co-host of the podcast, joins Brandt as a guest to discuss his role as Head of Taste at Cawston Press.

This episode also marks a milestone as it's the first to include video recording, with Micah serving as the guinea pig to test the recording setup (thanks, Micah) which can now be found on our YouTube channel, linked below. We'd love for you to check it out and leave a comment on the video!

Micah shares his journey from his early days at Green & Black's to his current position at Cawston Press, a brand celebrated for its commitment to natural ingredients and exceptional taste. The episode delves deep into the intricacies of flavour development, balancing mainstream appeal with niche ingredients, and the importance of cost considerations, especially when dealing with premium products.

Micah offers his top five tips for anyone looking to start or grow a soft drinks brand in 2023, emphasising the need for a well-thought-out packaging strategy and clear messaging.

From the challenges of large-scale manufacturing to the nuances of flavour development, this episode is packed with insights that will benefit anyone in the food and beverage industry. Tune in to hear what's next for Cawston Press and why both Brandt and Micah are eagerly anticipating the culinary delights of autumn.

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Links Mentioned:

Cawston Press - https://cawstonpress.com/

Harold McGee, on Food and Cooking - https://www.wob.com/en-gb/books/harold-mcgee/mcgee-on-food-and-cooking-an-encyclopedia-of-kitchen-science-history-and-culture/9780340831496?cq_src=google_ads&cq_cmp=18075688485&cq_con=&cq_med=pla&cq_plac=&cq_net=x&gclid=Cj0KCQjw7JOpBhCfARIsAL3bobflvAciT-K3pYhLyDM7Ojj0odMWoaPjjx6Z9tGSeSROVqeiK_TidiMaArxaEALw_wcB#GOR003701985

The AMAZING Story of How TASTY MATES Was Born | EP:8 Brand New Taste

Season 1 · Episode 8

Thursday, May 25, 2023 • Duration 47:45

This episode is an interview with Joe Woolf, co-founder of the vegan gummy brand, Tasty Mates. Joe and Nick were early clients at Tastehead, back in 2019, when they reached out to Brandt and Micah for help in developing a new range of gummies that were plant-based, naturally delicious, and part of a brand that existed to make a positive impact in the world and the idea of us all looking after our mates.

The brand is now listed across the UK, USA, Canada and Australia by the end of the year, selling over 100,000 units every month. Not bad for a brand that launched at the start of the global pandemic.

In this episode, Brandt and Joe talk through the strategy and struggles of securing the all-important first round of investment and the tireless work that goes into to the launch of a start-up food brand. They discuss the hard graft that the Joe and Nick went through setting up and producing themselves from their commercial kitchen and navigating the leap into large-scale manufacturing. The success doesn’t even stop at their launch into the USA, as they finish up by touching on what’s next in the pipeline for Tasty Mates, which doesn’t seem to be slowing any time soon!

If you enjoy this episode, please consider subscribing.

If you have any suggestions for future episode topics, please email them to hello@tastehead.com

Find Joe and Tasty Mates at:

https://www.tastymates.co.uk/

https://www.instagram.com/tastymates/?hl=en

https://www.linkedin.com/in/joe-woolf-1a3514114/

Getting a VEGAN STREET FOOD brand in to the Supermarkets | EP:7 Brand New Taste

Season 1 · Episode 7

Thursday, March 9, 2023 • Duration 33:51

This episode is an interview with Biff, the co-founder of Biff's Plant Shack. Biff and Brandt have been friends since their days spent flipping burgers at McDonald's as teenagers. Now, over 20 years later, they discuss how those formative years have shaped their careers, especially the plant-based entrepreneurial journey that Biff has been on since.

Whilst still obsessed with fast food, he's now the Co-founder (alongside his wife, Christa) and namesake of the successful vegan junk food brand, Biff's. One of the first brands to bring jackfruit to the UK in the form of faux chicken wings, Biff's has been taking street food, food service and retail by storm since 2017, with disruptive, delicious plant-based innovations such as the first-to-market 'sugarcane bone' for their Crispy Fried Jackfruit Wingz.

In this episode, Biff and Brandt delve into the world of plant-based junk food, exploring the gap in the market that Biff discovered through his love of food and how it fuelled his success. They cover the span of Biff's journey as a brand, starting as a street food stall, entering the food delivery scene and their latest learnings and challenges of moving into FMCG retail. Biff also shares his top 5 tips for starting your own successful vegan brand in 2023.

Note: this episode was recorded back in September 2022.

Links Mentioned:
Restaurants:
Mother, Hackney Wick (now closed): https://www.instagram.com/mother.works/

Xi'an Biang Biang Noodles: https://xianbiangbiangnoodles.com/

Useful Tools:
Street Food Soliloquy, Starting and Running a UK Street Food Business: https://www.amazon.co.uk/Street-Food-Soliloquy-Starting-Business/dp/1511940050

Secret Leaders Podcast- https://www.secretleaders.com/

Black Box Thinking: The Surprising Truth About Success, Matthew Syed - Street Food USA, Netflix - Biffs at Sainsbury's - ---Find Biff at: - Biff's Instagram - ---If you enjoy this episode, please consider subscribing.

Brand New Taste – Details, episodes & analysis

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Brand New Taste – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn16

Instagram12

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

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