Boutique Fitness Marketing Podcast – Details, episodes & analysis

As we close out season 1 I want to take a look back at some of the big takeaways from prior episodes. This is Your cliffs notes review for those of you who have listened to all the episodes and a chance to highlight some of my favorite bits and action items that you may or may not have had a chance to accomplish yet. If you’re just tuning into this podcast for the first time, then this episode will give you an overview to help you decide which episodes to listen to next!

Hiring and team management doesn’t at first feel like it’s very related to marketing however So many of our previous guests have mentioned the importance of having the right team members to support your marketing goals…., whether it’s to get your people on-board with the required sales process or to ensure you’re providing an excellent customer experience day in and day out.. So it’s clear to me that having a good employee culture and training is critical to your marketing success. With me today to talk all about building that employee brand is my friend, former Pilates studio owner and the founder of Fitness HR, Katie Santos.

The latest Mindbody survey reports that 43% of consumers say community is a very important part of wellness experiences. Building a community is often easier said than done. In this episode we'll talk with Amy Glosser, Founder of BYKlyn an indoor cycling studio in Brooklyn NY about her tips for ways to intentionally grow a sense of community.

If last week’s episode with Roxy got you thinking about your studio’s intro offer—if you should play around with it’s length, commitment level or pricepoint, then THIS episode is for you! 

Because with me today to answer the question “what’s going with intro offers?”  is longtime client (and friend) Jennifer Pahl. 

When you’re running a boutique fitness business, sometimes you aren’t sure if your marketing is doing its job.

In this episode, we’re talking about how to know if your marketing is working. And if that seems like we’re starting with the end, we kind of are, but I feel like this is a critical discussion early on in this podcast because knowing what outcomes we’re looking to influence will help us determine where to start and what to try next. 

Show notes: boutiquefitnessmarketing.com

Resources from Roxy: https://www.liberatebizconsulting.com/blog/marketing-foundations

What does it mean when you say you need better marketing? Marketing is pretty broad (and often overwhelming!) term. In this episode, I’m breaking it down and talking about some fitness marketing strategies. 

Do you have a business to-do list a mile long—and don’t know where to start? If you’re like every other studio owner I’ve talked to, “marketing” is on that list somewhere. Usually hovering somewhere near the top. 

The problem is that confusing terms like “cost per click” and “conversion tracking” make many of us want to give up before we even begin.

If that’s you, you’re not alone!

The good news is that in reality, marketing isn’t a technical chore. At its foundation, marketing is all about creating a thoughtful customer journey. Your business is about people, and your marketing isn’t any different. There are potential customers out there who have a lot to gain from your services. If you can find them — AND have the right conversation — everyone wins.

Show notes: boutiquefitnessmarketing.com

Welcome to episode one of the Boutique Fitness Marketing show! 

I’m your host, Connie Holen— a web designer and digital strategist and the founder of Pixality Design. I’ve been focused on working with clients in the boutique fitness industry for about 10 years now, mainly building websites but also designing brands, honing in on brand messaging, optimizing for search, setting up email automation, and running paid ads… so a little bit of everything in the digital marketing realm! 

As part of my work designing and developing websites, I talk daily with fitness studio owners about their websites and overall business goals and challenges. And often, these conversations turn into a whole lot more than just website talk. Honestly, we have some great conversations.

These conversations are essential now—maybe more than they have been in the past. So, I decided it was time to start a podcast and have some great conversations publicly.

Season one starts with a focus on marketing foundations, and I hope you’ll tune in.

Show notes: boutiquefitnessmarketing.com

I talk to fitness studio owners daily about their web presence and through all the vision boards, feedback calls and rounds of revisions, it boils down to this. Everyone wants the same thing: a website that is modern and easy to navigate. In this episode we’ll break down those 2 things with a look at what your boutique fitness studio website needs to be doing right now..

Recent studies have shown that over 90% of online experiences start with a search engine, and nearly 80% of users ignore paid ads and focus on the non-ad search results. Wondering what you can do TODAY to get a piece of that? This episode is for you.