Explore every episode of the podcast Boutique Chat
| Title | Pub. Date | Duration | |
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| Five Minute Friday: June Market Scoop with Atlanta Apparel | 16 May 2025 | 00:07:35 | |
This week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about:
Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June Market Events Listing: https://www.atlanta-apparel.com/Attend/Events Follow us on Social! https://www.instagram.com/apparelmarkets/ Questions? Need help registering? Email Buyers@andmore.com
Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique | |||
| #713: What You Never Knew About The Boutique Summit | 13 May 2025 | 00:27:22 | |
What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources:
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| Five Minute Friday: The Business Conversation Every Couple Needs to Have | 09 May 2025 | 00:08:13 | |
In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn:
Free Retail Traffic Calculator | |||
| #712: How to Plan, Post & Grow on Social Media Without the Overwhelm | 06 May 2025 | 00:41:55 | |
What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: | |||
| Five Minute Friday: More Profit, Less Work: AOV Strategies That Work | 02 May 2025 | 00:09:28 | |
In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn:
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| #711: How Obsession, Ingenuity, and Instagram Built a Candle Empire | 29 Apr 2025 | 00:30:00 | |
How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss! Resources:
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| Five Minute Friday: Feeling Stuck in Your Business? This Might Be Why | 25 Apr 2025 | 00:08:37 | |
In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn:
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| #710: How to Buy Smarter: In-Person Markets vs. Online Marketplaces | 22 Apr 2025 | 00:28:09 | |
Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success. Resources:
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| Five Minute Friday: Struggling to Pay Your Bills? How to Find Hidden Cash in Your Business | 18 Apr 2025 | 00:07:22 | |
Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one.
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| #709: What Retailers Need to Know About Serving the Plus Size Market | 15 Apr 2025 | 00:40:35 | |
How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:
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| Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy | 11 Apr 2025 | 00:05:58 | |
Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn:
Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!
Want more education like this? | |||
| #708: What No One Tells You About Opening a Second Store | 08 Apr 2025 | 00:32:25 | |
What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion. Resources: · Kimmy Almon: Website | Facebook | Instagram · Ashley Alderson: Instagram · The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube | |||
| Five Minute Friday: Wholesale Buying Isn’t Shopping, It’s Investing | 04 Apr 2025 | 00:09:58 | |
In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy. Key Takeaways:
Biggest Tip:
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| #707: Retail with Soul: The Business of Crystals, Wellness, and Events | 01 Apr 2025 | 00:35:24 | |
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. Resources:
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| Five Minute Friday: The Secret to Merchandising Like a Pro | 28 Mar 2025 | 00:08:19 | |
Do your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience. Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week.
JR Visual: Instagram https://www.jrvisualdesign.com/ ---- | |||
| #706: Mastering the Art of Buying: Trends, Mindset & Selling Success | 25 Mar 2025 | 00:39:34 | |
What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success. Resources:
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| Five Minute Friday: The Three Pillars of Exceptional Customer Service | 21 Mar 2025 | 00:04:58 | |
In this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support. Key Takeaways:Make Information Easily Accessible
Use a Shared Inbox for Better Efficiency
Leverage AI to Enhance Customer Support
🔹 Supermoon – Customer Support Platform
Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin | |||
| #705: Serving First, Selling Second: The Secret to Retail Growth | 18 Mar 2025 | 00:34:30 | |
From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success. Resources:
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| Five Minute Friday: April Buying Week at Atlanta Market: The Trends & Events You Need to Know | 14 Mar 2025 | 00:08:39 | |
This week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4. Resources: About April Buying Week: https://www.americasmart.com/aprilbuyingweek A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours
Boutique Hub Members SAVE big at Market. Not a Member? Join Here: https://tbhub.co/podcastjoin | |||
| #704: AI for Entrepreneurs: Boosting Productivity, Creativity, and Brand Authenticity | 11 Mar 2025 | 00:48:47 | |
Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources:
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| Five Minute Friday: The Real Reason You're Drowning in Inventory | 07 Mar 2025 | 00:07:54 | |
Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece. In this episode, we cover:
Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic. Not a Member? Join Here: https://tbhub.co/podcastjoin | |||
| #703: Live from Dallas Market Center: Retail, Relationships & Reinvention | 04 Mar 2025 | 00:33:37 | |
What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies. Resources:
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| Five Minute Friday: Retail Design 101: How to Create an Experience That Sells | 28 Feb 2025 | 00:09:21 | |
Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand. What You’ll Learn in This Episode:
If you enjoyed this episode, don’t forget to subscribe, rate, and review. | |||
| #702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio | 25 Feb 2025 | 00:37:51 | |
Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. Resources:
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| Five Minute Friday: How to Motivate & Retain Your Team with Max Retail | 21 Feb 2025 | 00:06:03 | |
Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode:
Action Steps:
Resources & Links:
If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation. | |||
| #701: The State of Boutique Retail: What’s Working, What’s Not & What’s Next | 18 Feb 2025 | 00:32:22 | |
Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it’s impacting your business more than you might realize. In this episode, I’ll break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year. Resources:
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| Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique | 31 Jan 2025 | 00:07:04 | |
We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources:
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| #644: Money Matters: Financial Basics Every Small Business Owner Should Know | 28 Jan 2025 | 00:36:28 | |
Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Resources: Hillary Hoff: Website | Facebook | Schedule a Consult Call Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube | |||
| Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner | 24 Jan 2025 | 00:09:01 | |
Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources:
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| #643: From Affordable to Unforgettable: The Power of Experience-Based Sales | 21 Jan 2025 | 00:31:30 | |
How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Babe Standard: Website | Instagram Ashley Donnell: Instagram Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube | |||
| Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life | 17 Jan 2025 | 00:08:33 | |
Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire. Resources: | |||
| #642: Six Layers to Retail Success: Build a Business That Lasts | 14 Jan 2025 | 00:09:30 | |
Are you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube | |||
| Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025 | 10 Jan 2025 | 00:08:39 | |
It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year. Resources: | |||
| #641: Holiday Retail Wrap-Up: What Worked, What Didn’t, and How to Plan for 2025 | 07 Jan 2025 | 00:10:41 | |
It’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube | |||
| Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025 | 03 Jan 2025 | 00:06:04 | |
Ready to crush 2025? In today’s Five Minute Friday, I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet. Resources: | |||
| #640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025 | 31 Dec 2024 | 00:38:13 | |
Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead. Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to 2025 and explore how to test new ideas, embrace the numbers, and focus on building community and trust. This episode is packed with inspiration and tools to help you start the new year with clarity and confidence. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources:
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| Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners | 27 Dec 2024 | 00:07:54 | |
Today we have a special guest hosting Five Minute Friday! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He’s breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk. Resources: | |||
| #639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive | 24 Dec 2024 | 00:34:47 | |
It’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year. Resources:
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| Five Minute Friday: Stock Photos are Killing Your Brand | 20 Dec 2024 | 00:07:06 | |
"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out! Resources: | |||
| #638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey | 17 Dec 2024 | 00:36:28 | |
If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more. Resources:
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| Five Minute Friday: Trademarking Your Business | 13 Dec 2024 | 00:08:14 | |
Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business. Resources: | |||
| #637: Revolutionizing Sales: What Inside Sales Can Do for Your Business | 10 Dec 2024 | 00:30:47 | |
What do you think of when you hear the word "sales"? If you're one of the many people who think it’s all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associated with selling. Resources:
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| Five Minute Friday: Reshoot Restyle Repost | 06 Dec 2024 | 00:07:24 | |
What do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out why the original inventory didn't sell, which is a very important step for running a leaner, more profitable business. So for today's Five Minute Friday, I'm sharing simple steps to help you get off the hamster wheel of compulsively buying and start taking control of your inventory. Resources: | |||
| #636: From Burnout to CEO: Building a Business with Purpose and Balance | 03 Dec 2024 | 00:37:49 | |
Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive. Resources:
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| Five Minute Friday: Holiday Retail Tip: Promotions vs Sales | 29 Nov 2024 | 00:07:03 | |
Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season. Resources: | |||
| #635: Mastering Storytelling to Build a Memorable Brand | 26 Nov 2024 | 00:41:48 | |
Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources:
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| Five Minute Friday: Pink Friday: Support Small First | 22 Nov 2024 | 00:06:25 | |
It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word. Resources: | |||
| #634: The Impact of Shopping Small First | 19 Nov 2024 | 00:11:47 | |
Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources:
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| Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff | 15 Nov 2024 | 00:04:33 | |
I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out! Resources: | |||
| #633: Designing with Purpose: Crafting Products that Spark Joy and Connection | 12 Nov 2024 | 00:38:08 | |
Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources:
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