Boutique Chat

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#640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025

Tuesday, December 31, 2024 • Duration 38:13

Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead.

Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to 2025 and explore how to test new ideas, embrace the numbers, and focus on building community and trust. This episode is packed with inspiration and tools to help you start the new year with clarity and confidence.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Resources:

Best Year Yet
Retail Bootcamp
2025 Boutique Boss Planner
Join The Boutique Hub
Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

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Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday

Tuesday, November 14, 2023 • Duration 11:09

This is a big week! The 4th annual Pink Friday is this Friday, and I am so excited to celebrate with all of you. This year will be bigger and better than ever with more than 5,000 boutiques around the world will be taking part in Pink Friday. There’s nothing I love more than seeing boutiques and small business owners come together in their communities to support each other and promote shopping small first.

Because Pink Friday is such a huge day for us at The Hub, we are launching our PINK FRIDAY SUPER SALE this Friday, which will run through Cyber Monday and includes discounts on all Boutique Hub products (with the exception of the new planner). This is the one and only sale we do all year, so don’t miss your chance to save on our masterclasses, handbooks and products!

Resources:

Pink Friday Website and Map

Pink Friday Promotional Ideas

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Holiday Marketing Masterclass

FTV: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products

Friday, November 10, 2023 • Duration 25:11

Whether you're an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. This Season 2 solo still resonates, and in it I go over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released August 2019.

Resources:

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Pink Friday

Holiday Marketing Masterclass

10 Takeaways from the First 10 Months of 2023

Tuesday, November 7, 2023 • Duration 47:33

I’ve rounded up 10 of my favorite lessons, tips and words of wisdom offered by guests this season all in one episode!

You’ll hear from Ferne Boutique’s Laura Horwath on the importance of networking; Little Details Boutique owner Jessica Throneburg on perseverance and size inclusivity; Angela Schmook, VP of Operations at Road Runners LLC, on the best ways to buy home & gift; producer and entrepreneur Lyn Graft on using story to grow your business; ZigZag Stripe’s Leslie Hall on creating genuine community online; Katsch Boutique owner Amy DeFauw on utilizing your numbers; Blooming Boutique founder Michiko Seto of on energy, leadership and team building; Anthony and Amy Ekren, co-owners of Inherit Clothing Co., on metrics and management; Jane Kasper on the guidelines and restrictions you need to know for text message marketing; and designer/boutique owner Emily McCarthy on how to break into wholesale.

Click the guests names to find their full episodes and show notes!

FTV: Marketing to Your Audience on a Personal Level with Erica Kelley, Whiskey Darling

Friday, November 3, 2023 • Duration 41:48

Erica Kelley, founder of Whiskey Darling Boutique, joined me in Season 2 to talk about Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and Facebook ads.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released June 2019.

Resources:

Whiskey Darling Boutique: Website | Facebook | Instagram | TikTok

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Ask Ashley Anything! Listener Questions Part 2

Tuesday, October 31, 2023 • Duration 38:11

This week I’m at my kitchen table for another edition of Ask Ashley Anything, and I’m doing my best to answer all of your questions!

You guys submitted so many great questions, not only about your business growth and strategy but also work-life balance and personal development. I do my best to address them all. This episode is overflowing with what I hope will be helpful information, tips and advice from my own personal experiences. My sister even gets involved in this one!

Have more questions for me? Hopefully I have answers! Reach out to The Boutique Hub team or to me personally on social media. I would love to hear from you.

Resources:

Ashley Alderson: Instagram

Boutique Summit 2024

2024 Boutique Boss Planner

Pink Friday

Holiday Marketing Masterclass

Boutique Hub Black

FTV: Being a Successful Business Owner Means Knowing Your Customer with Dani Flaming, The Fringed Pineapple

Friday, October 27, 2023 • Duration 41:35

Dani Flaming, owner of The Fringed Pineapple, came on the show in the height of winning Idaho's overall boutique of the year and the top 10 global boutique of the year in 2019 to tell us what it’s like to run a powerful, small-town business. Dani gives us insight on what social media outlets work best for her, how she stays real, and why finding your ideal customer is so important. In this episode, you’ll get some prime tips on the do's and don’ts of starting a business.

I so hope you enjoy this bonus episode From The Vault. It's one that is definitely worth hearing again — and taking notes!

For show notes and resources, see links below or click here.

First released October 2019.

Resources:

Fringed Pineapple: Website | Facebook | Instagram | Pinterest

Ashley Alderson: Instagram

Trend Report: What's Hot for Fall/Winter and What's Up Next in 2024

Tuesday, October 24, 2023 • Duration 22:50

Today we're talking trends! I want to give you a sneak peek at the latest Boutique Hub Trend Report and talk through some of the trends we’re currently seeing for fall/winter and holiday, as well as what will carry into and what you can expect to see next in the new year.

I highlight some of the biggest trends in women’s apparel, accessories and home décor — from colors and patterns to textures and metals to cuts and styles — so that you can not only work them into your inventory but also capitalize on them in your marketing and merchandising. So be sure to take notes!

If you’re a Hub member, you can download our Trend Reports anytime from your Hub membership dashboard, which directly link to brands carrying the featured trends. If you want to see actual products associated with any given trend, we’ve built boards for you, highlighted brands and linked up products as well.

Resources:

Ashley Alderson: Instagram

2024 Boutique Boss Planner

Holiday Marketing Masterclass

The Boutique Hub Membership

Boutique Chat – Details, episodes & analysis

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Boutique Chat – Details, episodes & analysis

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