Blogging with Lesli Peterson – Details, episodes & analysis

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I am not anti-Substack! But there is one way some people are using it that I have to speak out against. Let's chat about it!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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It's cliche, but true. You own your list. Make it work for you.
Here's some inspiration.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Whether you're thinking about brand packages or digital products, I'm guessing that you could increase your prices.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Today, we delve into the art of making a great first impression with your new subscribers through a carefully crafted welcome email series. Today’s discussion is all about why this is crucial for bloggers and how to get it right. Let’s dive into the highlights:

• High Engagement Opportunity: We kick things off by examining why welcome emails are a golden opportunity, boasting higher open rates and setting the tone for your relationship with your subscribers.
• One Welcome Per Subscriber: Learn about the importance of implementing a system to ensure subscribers receive a single welcome email, even if they opt-in for multiple lead magnets, avoiding any overwhelm or confusion.
• Series Structure and Timing: We discuss the optimal number of emails to include in your welcome series and the strategic timing of transitioning subscribers to your regular newsletter.
• Content that Connects: Discover how to craft welcome emails that resonate on a deeper level by addressing the specific needs, goals, problems, and desires of your subscribers with targeted resources and articles.
• Communication Over Promotion: We emphasize the importance of focusing on how your brand can help the subscriber rather than using the welcome series as a self-promotion tool.
• Advanced Email Strategy: Hear about the final steps in creating an advanced email strategy, which involves nurturing different audience segments and designing interactive content like quizzes to further engage your subscribers.
• Aligning with Business Objectives: We underline the necessity of aligning your email strategy with your broader business goals while maintaining regular content creation and sharing activities.
• Expectation Setting and Onboarding: Lastly, we talk about how a well-structured welcome series not only facilitates a smooth onboarding experience but also sets clear expectations for the relationship moving forward.

Stay tuned as we unpack each of these themes, offering actionable tips and insights to help you create a welcome email series that turns new subscribers into loyal readers and engaged members of your blogging community.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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In this episode, we’re diving deep into Stage 4 Part 2, where we unravel the complexities of crafting a successful affiliate marketing strategy for bloggers. Here’s what you’ll learn:

1. Understanding Affiliate Marketing:
   • Learn how affiliate marketing creates a win-win for bloggers and companies through a commission-based relationship.
   • Discover the importance of cookie duration and the evolving landscape of Google’s cookie policies.
2. Real-World Success Stories:
   • Hear about a niche blogger who’s making a substantial income on Amazon with minimal traffic.
3. Keywords & Audience Alignment:
   • The significance of choosing the right keywords for visibility and aligning with your audience’s interests.
   • A personal story of failure and learning from not meeting audience expectations.
4. Selecting the Right Affiliate Program:
   • Why it’s crucial to pick an affiliate program that aligns with your blog’s niche and audience needs.
   • An introduction to versatile affiliate platforms such as Booking.com.
5. Comparative Analysis:
   • We compare affiliate programs like Booking and Stay 22 on commission rates, cookie length, and reliability of payment.
   • The value of support and resources provided by affiliate partners.
6. Promotion Strategies:
   • How to effectively use email marketing and social media to distribute affiliate links.
   • Strategies for integrating affiliate links into your marketing, including email nurture series.
7. Content Creation Beyond Blogging:
   • Explore high-quality content creation and how it can be leveraged in affiliate marketing.
8. SEO Optimization:
   • Tips for targeting long-tail keywords for better results, especially in light of Google’s 2023 algorithm updates.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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This episode zeroes in on Stage 4 but starts with a review of the first three stages. 

Stage 1 lays the groundwork by defining the blog’s identity, setting up key elements, and establishing topic clusters. 

Stage 2, the pathfinder stage, advances to creating keyword-driven content, choosing appropriate social media channels, and initiating email marketing strategies. 

In Stage 3, bloggers concentrate on crafting lead magnets tailored to different personas, integrating these into the email system, setting up an editorial calendar for newsletters, and maintaining consistent communication with their audience.

We also discuss the strategic planning involved in blogging, such as understanding the target market, conducting keyword research, building content clusters, starting backlink campaigns, and implementing lead magnets to collect email addresses.

A notable resource mentioned is the LMM available on leslipeterson.com, designed to aid in defining personas and generating effective lead magnets. 

The importance of recognizing low traffic seasons and using seasonal keywords to maintain steady visitor numbers is also discussed, alongside the necessity of conducting an annual audit to ensure the blog remains updated and optimized. 

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Resolutions and goal setting are what people talk about this time of year.

I recommend, instead, that you consider some practices (based in the Hindi and Stoic philosophy) that build a better business and a better life year after year after year.

When you focus on these - there is no need to set "resolutions" every year.

1. Design a routine that makes space for all the important parts of your life
2. Cut out all non essentials
3. Take small steps toward your goals and projects
4. Develop a right sense of urgency
5. Document one small win every day
6. Focus on your small step with precision, forgetting about the outcome
7. Choose your friends and information-intake wisely
8. Demand excellence ... concern yourself only with what you have control over...focus on essentials - not too many or too few... be grateful for where you are but resist the status quo... practice ahimsa and remember you are not born for yourself alone.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

We're still running thru the 7 stages of blogging... we're on stage 3, part 3 - begin your weekly newsletter.

Design your template, pick a day of the week, and be consistent!

Consistency is the key to building relationships with your readers that translate into sales opportunities in the future.

(If you're trying to pick an email tool, this episode of the podcast might be helpful)

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

We're at Stage 3 - part 2 of the 7 stages of blogging overview... and it's time to introduce personas to the process.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

We're diving into Stage 3 today, as we make our way thru the 7 stages of blogging.

For new bloggers, it's time to invest in a keyword research tool.

For existing bloggers, think about your inventory spreadsheet and internal linking between the topic clusters you already have on your site!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!