Maximize your podcast's potential with podcast marketing strategies from David Hooper, podcast marketing expert and author of "Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show."
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Discover the essential writing framework that can transform your podcasting skills, boost audience engagement, and drive podcast growth in this episode of Build a Big Podcast ...
Episode Topics
Writing Framework for Podcasters
Persuasion, Clarity of Thought, and Idea Generation
Tactics for Better Podcasting
Connecting with Listeners
Affordable Podcasting Setup (I'm recording on it!)
Twitter's relevance, building audiences, and podcast growth tools
Adapting to Changes in Technology and Audience Expectations
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 210 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
Want more help growing your podcast audience?
Solo Podcast Challenge (Insider 203)
Episode 621
Monday, October 28, 2024 • Duration 27:02
In this episode of Build a Big Podcast, David Hooper discusses the importance of cutting out the middleman, mastering solo podcasting, and building rapport with guests, featuring tips from his own experiences and lessons from legendary hosts like Howard Stern.
Introduction
Introduction to Alibaba and AliExpress
Caution against buying microphones
Comparison with Amazon
Purpose of the podcast
Growing your podcast
Attracting more listeners
Making sharable content
Cutting Out the Middleman
Personal anecdote on using Alibaba
Recommendation against purchasing microphones there
The World's Oldest Podcaster ... Zita Christian
Starting podcasting at 69 years old
Overcoming initial challenges
Importance of self-editing and perseverance
Hiring out tasks vs. personal involvement
30-Day Solo Podcast Challenge
Details about the challenge
Importance and difficulty of solo podcasting
Process overview
Offering personal coaching and support
Encouragement to join and contact for a discount
Big Podcast AMP
Introduction to audio monetization program
Personal coaching for audience growth
30 Day Solo Podcast Challenge is included
Further coaching options and discount details
You Are Not Late
Debunking the myth of being too late to start podcasting
Encouragement to start now
Rapport Building with Howard Stern
Masterclass on building rapport
Kamala Harris interview example
Howard Stern's evolution as a host
Practical advice on pre-interviews and guest comfort
PodIndy Event
Information about PodIndy in Indianapolis
The World is a Quiet Place (Until You Hit Record)
For Those About to Podcast ... We Salute You (Insider 202)
Episode 620
Saturday, October 19, 2024 • Duration 30:57
Uncover the crucial steps to building a lasting podcast audience, the impact of consistent content creation, and strategies for leveraging social media and interactive tools to boost engagement and growth in this episode of Build a Big Podcast!
See Big Podcast AMP for personalized podcast growth assistance
Episode Timestamps
00:00 Learn how to grow and monetize your podcast with insights from Build A Big Podcast
07:53 Releasing projects can significantly impact your life, but not all will gain traction
11:55 Continual promotion leads to growth; sustained interest is key
14:51 Self-publishing offers control over pricing, content, and royalties, unlike traditional publishers
18:57 Podcasting gains respect as Kamala Harris appears on to reach younger, less politically active voters in a tight election
48-Hour Podcasting Contest (Insider 201)
Episode 619
Sunday, October 13, 2024 • Duration 30:39
Learn how overlooked podcasting skills, Pixar storytelling rules, and all about new tools to help grow your podcast audience and improve content quality in this episode of Build a Big Podcast!
Big Ideas in this Episode
Overlooked Podcasting Skills Skills developed through podcasting
Pixar Story Rules Engaging content and character development
Interview Flexibility Adapting to unexpected interview directions
Podcast Ads - Handling contracts and ad scripting
Sonic Dash Competition - a 48-hour audio storytelling contest
Audience Growth Strategies to broaden your listener base
This episode of Build a Big Podcast is brought to you by Riverside ...
is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Overrated Podcasting Tools
Episode 618
Sunday, October 6, 2024 • Duration 17:34
Discover the truth behind podcasting myths as David Hooper breaks down what’s overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast.
In this episode ...
Importance of backup recorders
Daily podcasting pros and cons
Interview vs. conversation format
Solo podcasting skills and benefits
Podcast guest traffic overestimation
Setting up a dedicated podcast studio
Practical podcasting equipment and spaces
Topic 1: Backup Recorders
Importance of backup recorders
Personal anecdote about a recording issue
Details on the specific equipment used (Zoom F3)
Steps taken to troubleshoot recording issues
The critical nature of having a backup
Topic 2: Daily Podcasting
Skill development opportunities
Improving hosting and editing skills
Potential drawbacks
Risk of audience burnout
Optimal frequency for podcast growth
Comparison of different publishing frequencies
Topic 3: Interview Format Podcasting
Interview vs. conversation
Common pitfalls of conversational podcasts
Importance of focused interviews
Story extraction and structured planning
Role of pre-interviews
Significance of preparation
Guests' impact on traffic
Misconceptions about guest-driven growth
Challenges of securing unique guests
Topic 4: Solo Format Podcasting
Topic 5: Podcast Studio
YouTube Hype for Podcasters (Insider 200)
Episode 617
Friday, October 4, 2024 • Duration 28:55
Join David Hooper as he celebrates the 200th issue of Big Podcast Insider ... or does he?
No ... Get tips on podcast growth, help with your solo podcasting, and Tim Ferriss' new rules for podcasting in this episode of Build a Big Podcast!
This episode of Build a Big Podcast is brought to you by Riverside ...
is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
Does Your Podcast Have an Enemy? (Insider 199)
Episode 616
Tuesday, September 24, 2024 • Duration 30:54
Discover essential tips on growing your podcast, optimizing Spotify visibility, engaging your audience, and boosting monetization in this episode of Build a Big Podcast!
Big Ideas in this Episode
Personal Experience with NPR:
David Hooper shares his experience of doing a segment for a local NPR affiliate and being recognized, illustrating the power and reach of audio content
Targeted Promotion Strategies:
The importance of targeted promotion over mass "spamming"
How to Get More Podcast Subscribers:
Guiding listeners to specific platforms and increasing subscription rates for your podcast
Building Rapport with Guests:
Helping guests feel comfortable and how to build rapport to get better interviews
Combatting Red Light Syndrome)
Techniques to alleviate guest nervousness
Spotify Algorithm Optimization:
Tips on how to optimize content to take advantage of Spotify's algorithm, which prioritizes quality content and user engagement
Listener Support Platforms:
The importance of platforms like Buy Me a Coffee, Fanlist, and Patreon for building a community and involving listeners in your podcast
Parasocial Relationships in Podcasting:
How longer podcast episodes foster deeper connections and a sense of involvement among listeners
How to Name Your Podcast (Insider 198)
Episode 615
Saturday, September 21, 2024 • Duration 26:30
Discover the impact of a strong domain name, the secrets to naming your podcast, and how to make your podcast sound bigger with this episode of Build a Big Podcast!
Main Objectives of this Episode
Growing your podcast audience
Making a podcast that people seek out
Creating content that helps people (and makes you money)
Episode Overview
Dotcom domains: Ego stroke or good decision
How to book an interview and its benefits
Naming or renaming your podcast
Robot podcasting and related ideas
Tricks to make your podcast sound bigger
Dotcom Domains Discussion
Importance of having a dotcom domain
Comparison of dotcom domains to alternative domain variations
Market insights and advice on purchasing dotcom domains
Personal experiences and anecdotes related to domain names
Creativity in domain naming using different examples
Tools to find available domains
Be a Guest Segment
Story of Engel Jones and his 3000-interview goal
Invitation to participate in Engel Jones' current podcast
Benefits of learning from high-volume interview operations
How to Name or Rename Your Podcast
Complexity of changing a podcast name
Tools for brainstorming and vetting podcast names
Importance of cultural and linguistic sensitivity
Cautionary tales and lessons from naming mistakes
Agencies and services for professional rebranding assistance
Robot Podcasting and More
Insights from RadioDaysAsia
Human elements that improve podcasting (authenticity, respect, fun, etc.)
Importance of preparation and its impact on live radio vs. taped podcasts
Encouragement to consider more thorough preparation
Tricks to Make Your Podcast Sound Bigger
Importance of multiple voices for listener engagement
Importance of Consistency
8-Step Podcast Interview Plan (Insider 197)
Episode 614
Saturday, September 14, 2024 • Duration 35:52
Unlock your podcasting potential with this episode of Build a Big Podcast!
Main Objectives of this Episode
Growing your podcast audience
Making a podcast that sponsors are interested in
Creating a podcast that people will miss if it's gone
Increasing noise making it harder to grab attention
Risk of burnout from the "content treadmill"
Podcast Improvement Tips (7 Nonnegotiable Things)
Clear Niche
Importance of clearly defined target audience
Distinct Perspective
Necessity of a unique point of view for your podcast
Non-Neutral Voice
The importance of having a clear stance on issues and meticulous editing
Mostly Insights, Some Promotion
Balance of valuable content and promotion
Personal Engagement
Avoiding generic address terms, speaking as if to a single person
Use 'You' Frequently
Making the audience feel personally addressed
Relax and Be Real
Showing genuine personality and sharing relatable stories
Editing Insights
Example of editing efficiency where up to 40% of recorded content can be removed
Advertising Tips Personal Stories Podcast Information Episode Highlights Podcast Rebranding Details Subscribe and Follow Big Podcast History Title Considerations Future Content 8 Steps for Better Podcast Interviews Haliey Welch New Podcast Solo Business Canvas Persona Music Pre-Interview Importance Additional Information
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 203 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 202 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This is the audio companion to Issue 201 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This is the audio companion to Issue 200 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 199 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 198 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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