In this episode, our founder and host, Kati Whitledge, reveals the five key habits that drive the success of top-performing business owners. We explore the powerful connection between brain, body, and behavior, and how these factors shape a winning mindset. Tune in as we discuss the critical role discipline and consistency play in achieving lasting success.

WATCH ON YOUTUBE: https://youtu.be/VqF4cinTHCA

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n this episode, our founder and host, Kati Whitledge reflects on a powerful sermon she recently heard at church, drawing insightful connections to the salon and spa industry. She reveals three key principles that ordinary people can use to build extraordinary businesses, offering practical advice that every owner will find both inspiring and actionable. Tune in as Kati shares her personal takeaways that will resonate deeply with salon and spa professionals.

WATCH ON YOUTUBE: https://youtu.be/9-v4oZEmw4k 

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In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!

WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs

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FOLLOW SALON SPA CONNECTION

Website: https://salonspaconnection.com/ 

Instagram: https://www.instagram.com/salonspaconnection/ 

LinkedIn: https://www.linkedin.com/in/susanwos/

In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals.

WATCH ON YOUTUBE: https://youtu.be/-6av4GMqKgw

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FOLLOW ABODE SALON & SPA

Website: https://www.theabodesalon.com/ 

Instagram: https://www.instagram.com/abodesalon/

We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele.

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FOLLOW STUDIO 16 SALON SPA

Website: https://www.studio16salonspa.com/ 

Instagram: https://www.instagram.com/studio16salonspa/

Join us today as we share award-winning salon owner, Amber Pope's inspiring journey from a dedicated salon owner and beauty industry leader to a visionary entrepreneur. Amber shares her personal triumphs and the pivotal realizations that transformed her career as she transitioned from working behind-the-chair to fully focusing on her business and team. Discover the strategies and insights that empowered Amber to lead her salon to new heights and learn how you too can navigate this challenging yet rewarding shift in your own salon business.

WATCH ON YOUTUBE: https://youtu.be/yXYObe1IKmI

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FOLLOW SALON27

Website: https://salon27az.com/
Instagram: https://www.instagram.com/salon27az 

RADICAL CANDOR BOOK: Click Here

Salon business expert and returning guest, Nina Tulio, shares her deep insights into tackling financial burnout for salon owners and professionals. In today’s episode, we explore five critical areas that impact your salon's profitability, providing actionable strategies to enhance your bottom line. Nina also uncovers three essential elements to ensure your salon not only survives but thrives in today's competitive market. Join us to transform your salon into a resilient and prosperous business with Nina's expert guidance.

WATCH ON YOUTUBE: https://youtu.be/rXwKkMCaS_4

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FOLLOW NINA TULIO

Website: https://ninatulio.com/ 

Instagram: https://www.instagram.com/ninatulio/

In this transformative episode, we're thrilled to welcome the visionary, Leon Alexander! Dive into a riveting discussion on reimagining business models with the consumer at the forefront. Leon shares his groundbreaking insights on why thinking differently isn't just innovative—it's essential. Are your customers the same ones who line up at Starbucks and Apple? Then it's time to tailor unique, memorable experiences just for them. Join us as we explore how to move beyond the traditional salon model and thrive in today's competitive market. Don't miss out on this game-changing conversation!

WATCH ON YOUTUBE: https://youtu.be/LadwXjl0yJ4

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FOLLOW LEON ALEXANDER

Website: https://euriskodesign.com/ 

Instagram: https://www.instagram.com/leonthebrit/ 

Email: eurisko1@me.com

Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation!

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FOLLOW POSH SALON & BOUTIQUE

Website: https://www.poshsalonandboutique.com/ 

Instagram: https://www.instagram.com/erikarose_poshsalon/

Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!

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FOLLOW SUSTAIN BEAUTY CO

Website: https://sustainbeauty.co/ 

Instagram: https://www.instagram.com/sustainbeautyco/

What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!

WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY

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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 

FOLLOW STYLESMART VA

Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/ 

Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/

It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!

WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw 

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FOLLOW FALLON HELM

Instagram: https://www.instagram.com/fallonhelm/ 

Website: https://www.reviver3.com/

In this episode, licensed clinical therapist Zelina Chinwoh opens up about the often-overlooked struggles of salon and spa ownership, shedding light on the unique challenges that no one prepares you for. Zelina’s candid and uplifting guidance offers practical coping skills and tools to help you compartmentalize your professional and personal life, ensuring your health and well-being remain intact. Tune in to discover how to thrive as a business owner without sacrificing your time at home with your family. 

WATCH ON YOUTUBE: https://youtu.be/93wRX5II5hE

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FOLLOW ZELINA!
Website: https://healingexperiencenow.com/ 

Instagram: https://www.instagram.com/healingexperiencenow

536: Revolutionize Color Formulation!

How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world!

WATCH ON YOUTUBE: https://youtu.be/L9BE3fcbDJg 

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FOLLOW COLOR COACH

Website: https://www.colorcoachapp.com/ 

Instagram: https://www.instagram.com/ColorCoachApp

535: Smoothing Cash Flow Turbulence

Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.

WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU

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FOLLOW CELENE & HER SALONS!

Website: https://www.revampsaloncompany.com/revamp-salon-company

Instagram: https://www.instagram.com/celenedupuis/

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY

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FOLLOW FIX SALON

Website: https://www.fixsalonseattle.com/

Instagram: https://www.instagram.com/fixsalonseattle/

Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.

WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A 

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Better Than Before Book

Asana: https://asana.com/ 

LET’S CONNECT!

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GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!

WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY

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FOLLOW FIX SALON

Website: https://www.fixsalonseattle.com/

Instagram: https://www.instagram.com/fixsalonseattle/

GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/

Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!

WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo

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If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.

WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I

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FOLLOW SUGAR BRANDED

Website: https://sugarbranded.com/

Instagram: https://www.instagram.com/sugarbranded/

We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth.

WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8

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FOLLOW LINDSEY!
Instagram: https://www.instagram.com/lindshaney/

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures.

WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw

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Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation!

WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU

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FOLLOW GRAEBER & COMPANY!

Website: https://graeberandcompany.com/

Instagram: https://www.instagram.com/graeberandcompany/

JOIN THE PBA: https://www.probeauty.org/join

Join us in this episode as we chat with Leslie Perry, Director of Membership and Education at the Professional Beauty Association (PBA). Leslie shares her industry journey, expertise, and insights on how your salon could be recognized as the Inspiring Salon of the Year at the 2025 NAHA Awards. Plus, get the scoop on the inaugural Salon Leaders Experience in early 2025 and why it’s a must-attend event for salon owners!

WATCH ON YOUTUBE: https://youtu.be/vpze7E28MOc

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FOLLOW the PBA

Website: https://www.probeauty.org/ 

NAHA: https://enter-naha.secure-platform.com/a?utm_source=naha&utm_medium=2025
Salon Owner’s Experience: https://www.probeauty.org/salon-leaders-experience/ 

Instagram: https://www.instagram.com/probeautyassoc/

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick!

WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA

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Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator!

WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso

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FOLLOW PINUP & CHRISTINA!
Pinup Website: https://pinupstudionc.com/

Pinup Instagram: https://www.instagram.com/pinupstudio_nc/

Christina Instagram: https://www.instagram.com/ps.christinak/

JOIN THE PBA: https://www.probeauty.org/join

In this episode, we sit down with board-certified Physician Associate, Maria Hawkins to explore the truth about med spas and medical aesthetics. Maria shares her expert insights on avoiding complications, choosing the right professionals, and integrating aesthetic services into your business. She also discusses the evolving industry landscape, the mindset needed for success, and key considerations for today's medical spas and facilities.

WATCH ON YOUTUBE: https://youtu.be/MxUYQjqK0Q0

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FOLLOW MARIA HAWKINS!
Website: https://hawkinsaesthetics.com/
Instagram: https://www.instagram.com/mariahawkinsaesthetics/

In this episode, we sit down with the founder of HPSA, Jason Everett, who reveals the three keys to a profitable salon and the four ways an owner should pay themselves and their team. Jason shares the inspiring story of a High Performance Salon Academy member who, through the profit-first methodology, wrote herself a check for $450k. Tune in to discover why only 7% of salon owners make a profit and how you can increase your salon profitability today!

WATCH ON YOUTUBE: https://youtu.be/FdtbTeqlEBw

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FOLLOW HPSA

Website: https://highperformancesalon.com/
Instagram: https://www.instagram.com/highperformancesalon/
GET YOUR FREE BOOK: https://www.profitablesalon.com/

In this episode, we sit down with Billy Davison, the owner of Occipital Salon Marketing, to discuss the critical role of a premium website in the beauty industry. Billy shares insights on the importance of strong SEO and strategies to ensure your salon gets found by customers. Learn how to transform your website into a 24/7 receptionist, equipped with the tools to convert visitors into loyal clients.

WATCH ON YOUTUBE: https://youtu.be/W236Sr4ag0s

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FOLLOW OCCIPITAL SALON MARKETING

Website: https://occipitalmarketing.com/ 

Instagram: https://www.instagram.com/occipitalsalonmarketing/ 

Email: billy@occipitalmarketing.com

Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!

WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg

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FOLLOW SUMMA COLLECTIVE: 

Website: https://www.thesummacollective.com/ 

Instagram: https://www.instagram.com/thesummacollective/ 

FREE GIFT: https://the-summa-collective.ck.page/95d4f2aba2

Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.

WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0

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DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example

In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.

WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU

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FOLLOW THE HEADROOM SALON

Website: https://www.theheadroom.ca/ 

Instagram: https://www.instagram.com/theheadroomgp/ 

In this episode, returning guest expert Jay Williams guides us on increasing the productivity of our team members. He shares the key foundations for creating an environment where people are open to feedback, along with practical frameworks for effective communication. There are so many actionable insights in this episode that you’ll want to share it with your entire leadership team!

WATCH ON YOUTUBE: https://youtu.be/y_55bmlvrCw

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FOLLOW JAY WILLIAMS!

Podcasts we’ve done with Jay: Click Here

Website: https://thejwco.com/ 

Instagram: https://www.instagram.com/jaywilliamsco/?hl=en

In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss!

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FOLLOW JOHN DIJULIUS GROUP
Website: https://thedijuliusgroup.com/
WEB EVENTS: https://thedijuliusgroup.com/livestream/

In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.

WATCH ON YOUTUBE: https://youtu.be/19H35MpfSAM

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FOLLOW HOTT SALON BRANDS!
Website: https://hottsalons.com/
hott blow dry bar Instagram: https://www.instagram.com/hottblowdry 

totally hott salon Instagram: https://www.instagram.com/totallyhottsalon

In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth!

WATCH ON YOUTUBE: https://youtu.be/y0LbfKZHvn4

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FOLLOW SALON TODAY:
Website: https://www.salontoday.com/ 

Instagram: https://www.instagram.com/salontodayofficial/ 

Salon Today Top 200 Application: Click Here

Data-Driven Salon Tour: https://www.datadrivensalon.com/tour 

Hair to Stay: https://hairtostay.org/ 

Stacey’s Instagram: https://www.instagram.com/staceysoble/

In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners!

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FOLLOW QNITY!

Website: https://qnity.com/ 

P&L STUDY: Click Here

Instagram: https://www.instagram.com/qnityinc/ 

Tom’s First Episode with us: https://joinmya.com/podcast/0303-profit-culture-and-edge-with-tom-kuhn

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader.

WATCH ON YOUTUBE: https://youtu.be/nXF5iUb4wCk

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FOLLOW MIRROR MIRROR SALON

Website: https://mirrormirroraustin.com/ 

Instagram: https://www.instagram.com/mirrormirroratx 

Buy Martha Lynn’s Book: https://www.theambitiousstylist.com/

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.

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BUY HER BOOK ON AMAZON

Website: https://www.salonscale.com/ 

Instagram: https://www.instagram.com/salonscale/

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client.

Compensation Podcast: https://joinmya.com/podcast/521-new-compensation-structure-for-commission-salons 

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Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action.

WATCH ON YOUTUBE: https://youtu.be/oj9NHzA83-8

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FOLLOW GROW SALON + WINE BAR
Website: https://growsalongtx.com/
Instagram: https://www.instagram.com/growsalongtx/

In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come.

WATCH ON YOUTUBE: https://youtu.be/a0Nws0FfPx8

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FOLLOW CHRIS BARAN
Website: https://chrisbaran.com/ 

Instagram: https://www.instagram.com/coachchrisbaran/ 

Special Offer: https://trainersplaybook.com/index.php/store/

In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.

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FOLLOW JENNIFER!
Instagram: https://www.instagram.com/jenniferjadealvarez/

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors!

WATCH ON YOUTUBE: https://youtu.be/yMhb1_TwdWA

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FOLLOW VERVERY

Instagram: https://www.instagram.com/_ververy/ 

In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You’ll also learn how tools like mya’s matchmaking software and dashboard can improve client retention and scheduling efficiency. Tune in for simple, actionable steps to protect your salon’s financial health and grow profits with confidence.

WATCH ON YOUTUBE: https://youtu.be/lYoY8umy4SQ

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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FOLLOW KATI WHITLEDGE

Instagram: https://www.instagram.com/katiwhitledge/

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What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon growth, ethical hair sourcing, and Tiffany’s mission to build hub salons that empower stylists nationwide.

WATCH ON YOUTUBE: https://youtu.be/Ygg2ba6bcEQ

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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FOLLOW TIFFANY LOE!

Website: https://www.christianmichaelhairextensions.com/ 

Tiffany’s IG: https://www.instagram.com/tiffanyloe/ 

Christian Michael Hair Extensions: https://www.instagram.com/christianmichaelhairextensions/ 

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Instagram: https://www.instagram.com/katiwhitledge/

Get my favorite bio-hacking products: CLICK HERE

SPONSORS

Join the PBA: https://www.probeauty.org/

Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a supportive culture where women cheer each other on, this episode is your reminder that being a "girl’s girl" is a leadership superpower.

WATCH ON YOUTUBE: https://youtu.be/xQeej-3leSQ

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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Today we sit down with celebrity stylist and industry mentor, Danielle Keasling to explore the Rise of the Fiercely Committed—a journey marked by bold pivots, personal growth, and unapologetic authenticity. Danielle shares how she transitioned from marine biology to mastering the art of hairstyling, building a career that spans high fashion, education, and now coaching. You’ll hear how she broke through gatekeeping in the beauty world, developed her own artistic voice, and now helps others do the same—without needing to sacrifice their values or relocate. From session styling to biohacking, this episode is a must-listen for any stylist or salon owner ready to rise, lead, and create on their own terms.

WATCH ON YOUTUBE:  https://youtu.be/eB5vc1IKSA0

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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Instagram: https://www.instagram.com/danielle.keasling/ 

Website: https://daniellekeasling.com/ 

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In this episode, Kati shares a powerful 10-step framework inspired by Tony Robbins for making life-changing decisions that truly stick. You’ll learn how to get into a peak state first—because the quality of your decisions depends on your mindset and emotions when you make them. She’ll guide you through aligning decisions with your core values, your future identity, and every key area of your life, while using tools like the 10-10-10 method and the pain-pleasure principle to overcome short-term emotions. If you’re ready to burn the boats, back your choices with action, and become the person your next-level life requires—you don’t want to miss this!

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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Kati welcomes Daniel Johnson, founder of the Green Beauty Community Foundation and The Salon Chair Guys, to share his powerful journey of community-building and sustainability in the beauty industry. From growing up in his father’s barbershop to developing eco-friendly solutions for salons, Daniel’s story is one of passion, purpose, and resilience. Together, they explore how beauty professionals can align with like-minded individuals, take the Green Pledge, and make a meaningful impact—one sustainable choice at a time. Get ready to be encouraged, empowered, and reminded that when the community leads, change follows.

WATCH ON YOUTUBE: https://youtu.be/DLZwMHyn6Fw 

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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 

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FOLLOW GREEN BEAUTY COMMUNITY

Instagram: https://www.instagram.com/greenbeautycommunityfoundation/ 

Website: https://greenbeautycommunity.com/ 

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SPONSORS

Join the PBA: https://www.probeauty.org/ 

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/