Beyond The Shelf – Details, episodes & analysis

Podcast details

Technical and general information from the podcast's RSS feed.

Beyond The Shelf

David Feinleib

Business

Technology

Business

Frequency: 1 episode/8d. Total Eps: 102

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇨🇦 Canada - marketing
21/12/2025
#75
🇨🇦 Canada - marketing
20/12/2025
#56
🇬🇧 Great Britain - marketing
08/12/2025
#78
🇨🇦 Canada - marketing
26/11/2025
#99
🇨🇦 Canada - marketing
25/11/2025
#55
🇬🇧 Great Britain - marketing
13/08/2025
#81
🇨🇦 Canada - marketing
09/08/2025
#81
🇨🇦 Canada - marketing
30/05/2025
#85
🇩🇪 Germany - marketing
08/05/2025
#81
🇩🇪 Germany - marketing
11/04/2025
#75

Spotify

No recent rankings available

Shared links between episodes and podcasts

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https://www.linkedin.com/showcase/beyond-the-shelf-podcast
7 shares
https://www.linkedin.com/in/andrew-lipsman-10b2162/
4 shares
https://www.linkedin.com/in/jenny-baker-613984238/
4 shares

https://youtu.be/3eawnIVtFkc
2 shares
https://www.youtube.com/@dannysilverman1459
2 shares

RSS feed quality and score

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RSS feed quality

To improve

Score global : 69%

Publication history

Monthly episode publishing history over the past years.

Year

Latest published episodes

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Seeking Inspiration Through Data with 1WorldSync's Gabe Wight

Episode 44

Tuesday, September 24, 2024 • Duration 33:33

Dave closes out September with Gabe Wight, General Manager at 1WorldSync. Gabe's illustrious marketing career has taken him to several major agencies and organizations, and in 2019 he founded Webata, a software and analytics firm, which was acquired by 1WorldSync in 2023.

They discuss the story of Webata's founding (6:13), why you don't need an eComm degree to excel in the space (10:07), the amazing story of how Gabe got into marketing (16:08), the 3 things to keep in mind about content (20:13), and how 1WorldSync's algorithm helps clients optimize their SEO results within e-retailer platforms (22:56).

Connect with Gabe on LinkedIn: https://www.linkedin.com/in/gabe-wight-23711038/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Driving Household Penetration with The Hershey Company’s Brad Santanna

Episode 43

Tuesday, September 17, 2024 • Duration 35:39

Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.

Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at over the next 12-24 months (21:36), and how the shopper journey is no longer linear (25:35).

Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-santanna-mba-4a32b411/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Defining Value Engineering with Lettuce Commerce’s Joe Gaudreau

Episode 34

Tuesday, May 28, 2024 • Duration 35:43

Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce. Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development.

Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish (22:26), and what Joe foresees over the next few years of PIM (28:16).

Connect with Joe on LinkedIn: https://www.linkedin.com/in/joegaudreau/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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The Intersection of Gaming and Commerce with Hashku’s Joel Ponce

Episode 33

Tuesday, May 21, 2024 • Duration 27:19

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku. Hashku is a leader in the gaming marketing and advertising space. Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.

They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, similar to retail media (21:24).

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelponce/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Thinking of Omnichannel as Part of the Greater Whole with The Partnering Group's Danny Silverman

Episode 32

Tuesday, May 14, 2024 • Duration 33:14

Dave's guest this week is Danny Silverman, Partner - Digital Commerce Practice at The Partnering Group (TPG). Danny helped build Johnson & Johnson's eComm presence before pivoting to leading digital consultancies including Catapult Ecommerce and Flywheel. At TPG, he helps drive omnichannel ROI for leading retail and CPG companies.

They discuss how Danny became passionate about marketing (3:58), learnings from his time at J&J (6:00) and why he pivoted to smaller companies (13:16), how marketing fills the gap between a perfect product and the reality of said product (17:02), how to properly advise decision-makers on their marketing budgets (24:08), and his predictions for the rest of 2024 (25:29).

Connect with Danny on LinkedIn: https://www.linkedin.com/in/danieljsilverman/

Check out Danny's YouTube channel! https://www.youtube.com/@dannysilverman1459

Get in touch with TPG to request a copy of "9 Digital Commerce Trends that are Shaping 2024": https://www.thepartneringgroup.com/contact-us/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal

Episode 31

Tuesday, May 7, 2024 • Duration 39:05

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.

Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).

Connect with Parbinder on LinkedIn: https://www.linkedin.com/in/parbinderdhariwal/

Learn more about CMX: https://www.cvsmediaexchange.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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What a Great In-Store Experience Looks Like with Grocery TV's Marlow Nickell

Episode 30

Tuesday, April 30, 2024 • Duration 30:43

Dave sits down with Marlow Nickell, Founder of Grocery TV, the largest digital advertising network in US grocery. With over 21,000 displays in grocery stores across the US, and over 200 retail partners, brands leverage Grocery TV to reach over 70 million shoppers in brick-and-mortar stores.

They discuss Grocery TV's journey since its founding in 2016 (3:17), how in-store ties into overall retail media strategy (11:15), the growth of grocery in-store advertising in particular (17:43), and how the in-store space is evolving (22:30).

Connect with Marlow on LinkedIn: https://www.linkedin.com/in/marlow-nickell/

Learn more about Grocery TV: https://grocerytv.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Commerce, Omni and Why with firstmovr's Chris Perry

Episode 29

Tuesday, April 23, 2024 • Duration 42:25

Dave connects with Chris Perry, Co-Founder and Chief Learning Officer at firstmovr. firstmovr is an Omni Education and Change Management organization for CPGs, retailers and agencies. They host many industry events throughout the year and publish a number of free resources, including the recently-released ebook, "Omnigeddon: 2024 Commerce Expectations for Boomsday Preppers."

Chris shares an overview of firstmovr (7:57), an outline of their "Smarter Growth" concept (13:21), some recent client creative examples he's a fan of (16:57), his hopes and concerns about AI (26:48), and his predictions for the next 12 months and beyond (34:02).

Download "Omnigeddon" for free here: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdf

Connect with Chris on LinkedIn: https://firstmovr.com/wp-content/uploads/2024/02/Omnigeddon.pdf

Get in touch with the firstmovr team: hello@firstmovr.com

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Why Being the Voice of the Customer is So Important with Inmar Intelligence's Leah Logan

Episode 28

Tuesday, April 16, 2024 • Duration 42:13

Dave's guest on today's show is Leah Logan, General Manager, Retail Media at Inmar Intelligence. Leah has been working within the retail media space for over 15 years. They discuss why you don't need to have all of the answers all of the time (10:39), an overview of Inmar Intelligence (11:39), why VoC is so important (16:20), 3 areas that brands are placing a big focus on (23:34), and how to tailor campaigns to reach "dual decision-makers" (28:53).

Connect with Leah on LinkedIn: https://www.linkedin.com/in/leah-logan-a595668/

Contact Inmar Solutions: solutions@inmar.com

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

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Operating in a Test-and-Learn Environment with Dexcom's Wayne Blum

Episode 27

Tuesday, April 9, 2024 • Duration 34:32

Dave speaks with Wayne Blum, Director of Ecommerce & Distribution at Dexcom. Wayne's career experience has included managing digital marketing and ecommerce for a number of big brands including American Express, Nestle and Diageo. They talk about finding new ways to bring different categories and brands online (7:55), how alcohol ecommerce management really isn't all that different than other categories (13:57), why companies need to always be operating in a test-and-learn environment (18:16), the importance of sell sheets (26:51) and an overview of Dexcom and its mission (27:52).

Connect with Wayne on LinkedIn: https://www.linkedin.com/in/wayne-blum-6128293/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Read moreCollapse

Beyond The Shelf – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Beyond The Shelf – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other27

LinkedIn92

Youtube2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other27

LinkedIn92

Youtube2