What is the #1 biggest challenge SEOs face in 2023?
“2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI’s new chat experience, Google’s Bard and other search engines going into the space, I think 2023 is the year of AI and search.”
Barry Schwartz is a Contributing Editor at Search Engine Land and a member of the programming team for SMX events. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics and owns RustyBrick, a New York-based web consulting firm.
JOIN OUR HOSTS, RUSS MACUMBER IN CONVERSATION WITH BARRY SCHWARTZ ON SEARCH ENGINE NEWS AND THE EVOLVEMENT OF SEO THROUGHOUT THE YEARS.
“I feel like it’s only in the last 5 or 6 years that SEO has been integrated into the whole marketing strategy, rather than just standing on their own. Based on my experience, an SEO specialist was always associated with someone who sits with headphones on, is buried in code, and refuses to talk to others. Nowadays, SEO specialists are more innovative and work across various areas such as content, product, brand, and more. Your soft skills have become so much more important because SEO does touch on many different aspects of a business.” – Barry Schwartz on the evolution of SEO over the years.
The conversation covers:
- Barry’s initial marketing background (2:59)
- Black hat SEO tactics back in the days (5:54)
- The early development of Search Engine Land’s website (7:51)
- The purpose of Search Engine Land (8:48)
- Significant search engine stories that Barry has covered (9:35)
- The role of Search Engine Land in the SEO community (11:01)
- The importance of integrating SEO into the whole marketing team (12:55)
- The future of AI as search engines (23:24)
- TikTok vs Google (25:57)
"I have always wished to make an impact in making people’s lives easier, driving the community forward, and thinking about the right things versus trying to take shortcuts. " - Barry Schwartz.
In this episode, we're thrilled to have Barry Schwartz, a content editor specializing in search engine related news, share his thoughts on search engines and how they have developed throughout the decades. Barry's interest in the SEO community and the fast-paced evolution of search engines propelled him towards journalism and documenting news related to the search engine industry. This episode will touch on the evolution of search engines and the groundbreaking rise of AI technology.
