In this episode, I break down exactly how I landed a dream project—not through luck, connections, or waiting to "get discovered," but by creating the kind of work I wanted to be hired for. I share the full strategy behind building a spec portfolio, crafting content marketing around it, and ultimately generating a wave of viral visibility that positioned me as the go-to creator for that exact style of work.

If you've ever felt stuck waiting for the "right" clients to find you, this is the blueprint for taking control of your opportunities and building demand around your passion.

https://jamespatrick.com/

https://www.instagram.com/jpatrickphoto/ 

Fresh off a portfolio review at a local college, I'm breaking down the biggest and most common mistakes photographers make when trying to showcase their work—and why these mistakes might be standing between you and your next client.

In this episode, I cover:
• Mistake #1: Overloading your portfolio with too many images
• Mistake #2: Showcasing work you don't actually want to shoot
• Mistake #3: Not showing enough of the work you do want to be hired for

And then we get into the biggest mistake of all: relying solely on your portfolio as your entire marketing strategy. Because in today's world, having a great portfolio is essential—but it's not enough on its own. We'll talk about what you should be doing beyond the portfolio to get in front of the right clients, build authority, and consistently generate work.

Connect with me:
🌐 Website: jamespatrick.com
📸 Instagram: @jamespatrickphoto

I just lost a proposal for a video project. The client contacted me and had a pretty lengthly list of requirements and specs for the assignment, all of which we were able to accomodate and a very competitive price.

However, the client responded to say we were about three hundred percent over their budget. To be fair - their budget was pretty ridiculous and way under even the most conservative of market value for the work they were requesting.

We were able to counter with a revised approach that brough our estimate within $200 of their budget and we still did not win the job.

So. what happened and why was our approach still the right approach?

https://jamespatrick.com/

Finding Your Summit with Jenn Drummond

Hosted by: James Patrick

Now that we're into a New Year and I'm sure you've set some aggressive goals for yourself and hopefully a plan to achieve those goals, I wanted to bring on a special guest.  

My guest today is Jenn Drummond. She just dropped her brand new book called, "Break Proof: 7 Strategies to Build Resilience and Achieve Your Life Goals." She wrote this book at the end of achieving a World Record. 

"If you're not having fun and enjoying this journey, you're missing the point."

IN THIS EPISODE

• The World Record that Jenn set and why she decided to go for it. 

• Choosing how you live. 

• Examining your life and really waking up to living it. 

• Changing your perspective. 

• How Jenn helps others find their summit. 

• Why you need a team around you. 

• Planning for your goals. 

• Learning to be flexible. 

• The most common obstacles individuals are coming up against in their own journeys. 

• Taking it one step at a time. 

• Seasons of rest. 

• What's next for Jenn. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Jenn 

Book: Amazon

Website: www.jenndrummond.com

Instagram: @thejendrummond

Text EVEREST to 33-777 you'll receive the Milky Way video! 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Clients Not Paying? How to Respond

Hosted by: James Patrick

Are your clients not paying your bills on time? That can be super frustrating. So, in this episode, we're diving into how to get your clients to start paying up and how to prevent these situations from happening again in the future. 

"Always have terms and conditions."

IN THIS EPISODE

• 5 recommendations on how to get your invoices paid in a timely manner. 

• Why your terms and conditions matter.

• A simple and overlooked step you may need to take in your business. 

• The power of collecting a down payment. 

• Why you should document everything. 

• Should you ever make threats? 

• Advocating for your business. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com or

How to Get Published in ICON with Chelsea Clarke - LIVE

Hosted by: James Patrick

In this episode, we're explaining why our team created ICON Refined Magazine and how to contribute to future issues of the magazine or be featured in future issues of the magazine.

The editor of ICON Refined magazine, Chelsea Clarke, is on the show today to answer all your questions,

"Entrepreneurs are a unique breed."

IN THIS EPISODE

• Chelsea's background and history.

• All about rebranding,

• What makes an entrepreneur successful and the different aspects of the lifestyle.

• Fitting within the magazine itself.

• Creating a community and constantly learning

• Do you have to be a writer to be published?

• What to avoid when it comes to pitching,

• The power of feedback.

• What not to do in a pitch,

• The truth about earned media.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Well… That Didn't Work! My Best Failures of 2023

Hosted by: James Patrick

Happy New Year! 

I have a little bit of a bone to pick with the annual recaps, the top nines, and all the posts reflecting on the past year and only shedding light on the things that were positive or reframing things so they look more positive to our audience members.

Let's talk about this today!

"Our focus is to foster and empower those around us."

IN THIS EPISODE

• What tends to happen when we see other people's successes.

• The good, the bad, and the ugly of 2023.

• Things that worked in James's business and things that didn't.

• Knowing the difference between what's in your control and what isn't and why it's important.

• How we can easily mislead and lie to our audience as entrepreneurs.

• The power of being fully transparent.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

How to Set Your 2024 Business Goals

Hosted by: James Patrick

This is the 3rd year hosting the annual business strategy session. The goal of this session is to help give clarity when it comes to setting your goals for the New Year.  

"We don't check back in on the goals we're setting for ourselves."

IN THIS EPISODE

• Reasons why accomplishing goals we set is difficult. 

• Why you need to check in on your goals. 

• Small goals versus big goals. 

• How to accomplish big goals. 

• Measuring your goals and being specific. 

• What happens if you don't accomplish your goals?

• Using your goals to set up your daily planner. 

• How to create a pitch media outlets will read. 

• Having a good press page. 

• All about a podcast tour. 

Subscribe to James YouTube: https://youtube.com/@jpphotoaz

Grab you legacy planner here: https://jamespatrick.com/legacy/

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Why Your Sales Suck

Hosted by: James Patrick

In this episode, James is talking about the biggest reason why business owners aren't selling. 

"You cannot make a sale you did not ask for."

IN THIS EPISODE

• The main reason you're not selling. 

• How to start making more sales. 

• The excuses we tell ourselves.

• Why you should make your offer the most important thing you talk about. 

• Getting the results you want. 

Grab you legacy planner here: https://jamespatrick.com/legacy/

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

How to Hack Productivity

Hosted by: James Patrick

In today's episode, we have a huge announcement for you. 

James is also going to talk about goal setting, what he used to struggle with while setting goals, and how to get productive throughout the year. 

"We are wired to procrastinate on things."

IN THIS EPISODE

• A huge announcement!!

• What usually happens when we set goals. 

• Setting goals and forgetting them. 

• The power of checking in on your goals. 

• How to break your annual goals into daily tasks. 

• Why the legacy planner will help you achieve your goals. 

Grab the legacy planner HERE: https://jamespatrick.com/legacy/

Grab the brand new issue of Icon Refined at: https://iconrefined.com

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Funny Thing About Regret is…

Hosted by: James Patrick

After reading a book about regret by Daniel Pink, I started to think about the biggest regrets I've had in 20 years of entrepreneurship. In this episode, I'm sharing those with you and what they all have in common. 

"I am fair more likely to regret the things that I did not do, then the things that I took a shot at."

IN THIS EPISODE

• James's biggest regrets over the years. 

• The consequences from these regrets. 

• The common denominator.

• What James doesn't regret. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Saving Yourself From Burnout 

Hosted by: James Patrick

Do you ever feel like you just don't want to work? This tends to come up a lot more around the holiday season and the past few years haven't helped. Let's dive into this today.

"Your energy is a finite resource."

IN THIS EPISODE

• What burnout is.

• 3 things you can do to help.

• How to protect your energy.

• The power of reframing your experiences.

• Why you need to fill your own cup.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

I'd Much Rather Be Doing This

Hosted by: James Patrick

I've been thinking a lot about an event I was asked to attend last week at a local college in Arizona. I was asked to review the portfolios of students getting ready to graduate. Let's talk about what I found and didn't find in these portfolios. 

"If you're waiting for permission to start doing something, it's not going to come."

IN THIS EPISODE

• What should be included in your portfolio and why. 

• How to do the work you want to do. 

• The truth about stability in the workforce. 

• Some things colleges should be requiring of their students to set them up for success. 

• The loop that will create opportunities for you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Bookings for photographers, videographers, and other creative professionals are dropping—and it's not just you feeling the pinch. From shrinking marketing budgets to rising inflation, tighter interest rates, and oversaturation in the market, the data shows a clear pullback in spending on creative services worldwide. In this episode, I break down the latest research on why client demand is slowing, what economic forces are driving the trend, and, most importantly, how you can adapt your business to thrive despite the downturn. If you've noticed shorter booking windows, more price resistance, or a tougher time standing out, this episode gives you the clarity—and the strategies—you need to move forward.

www.jamespatrick.com
Follow on Instagram @JPatrickPhoto

Redefining Your Vision with Nickolas Duarte

Hosted by: James Patrick

We had some messages from some of our listeners that wanted us to pull back the curtain and reveal behind the scenes on productions, how they're put  together, and the steps that go into building out the team that helps create a lot of the work that you see out in the marketplace. 

So, today on the show, my guest is Nickolas Duarte. He was one of the first guests when we first launched this show. 

"Do I want to do this right now?"

IN THIS EPISODE

• The journey Nickolas has been on and where he's headed. 

• Evolving as entrepreneurs. 

• Balancing taking on jobs that don't fully align with you.

• Being willing to shift your style and attract the right people. 

• Current trends that suck. 

• The power of sharing the struggles and reality of your journey behind the scenes. 

• How to effectively debrief and process projects along the way. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Nickolas 

Websites: www.nickolasduarte.com or www.crownchimp.com

Instagram: @mrnickduarte

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Book More Clients with Jane Goodrich

Hosted by: James Patrick

In today's episode, we are talking about business development and how to build rapport and trust that encourages our prospective leads to become clients.

My guest today is fellow photographer, Jane Goodrich. She's the founder of Picsello.

"People buy from people."

IN THIS EPISODE

• Why marketing is important in your business. 

• Misconceptions about sales and marketing. 

• Not doing everything and when to outsource. 

• Testing things out and how much to spend on each. 

• How to leverage social media. 

• Are you charging too much?

• The importance of knowing your ideal client. 

• Market saturation and how to truly stand out. 

• Building your portfolio so it's beneficial to you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Jane 

Website: janegoodrich.com or picsello.com

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Nightmare at the Studio

Hosted by: James Patrick

There's times when I'm in situations that are a lot scarier than they need to be. Today, I am sharing some of the most terrifying photoshoot experiences I've ever had. Happy Halloween!

"This could end up with something interesting or this could end up with me dead."

IN THIS EPISODE

• Tales from the camera operator. 

• When someone pulled a gun during a photoshoot. 

• James being choked by his client's husband. 

• Being detained during a photoshoot. 

• Being haunted by missing gear. 

• Horrific things clients have asked of James to do. 

• Swimming with sharks. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Lead Magnets That Convert

Hosted by: James Patrick

Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospects you draw in so they become clients. 

"The goal of a lead magnet is to draw in leads into your brand, into your business."

IN THIS EPISODE

• The three types of leads.

• Types of lead magnets.

• What determines an effective lead magnet. 

• What your lead magnet must do and why yours may not be working. 

• Mistakes to avoid. 

• What content should be included within the lead magnet. 

• Answering the "so what" question. 

• What should be on your landing page. 

• Ways to market your freebie. 

• Email sequences and what to include in your nurture emails. 

• Should you use a custom confirmation page?

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Will Someone Publish My Book? Part 1

Hosted by: James Patrick

Today, we're diving into the first episode of a series of my own personal journey of having a book published through a traditional publisher. This series will entail all of the lessons, roadblocks, detours, obstacles, and great things that could come as well. There's no guarantee of how this series will end, but I will stay transparent with you along the way. 

"Rejection is part of the creative process."

IN THIS EPISODE

• Rules for this series and what to expect. 

• Why James is doing this. 

• What's different about this book versus the other 3 James wrote. 

• All about the proposal letter sent to the publisher. 

• Why a publisher passed on James's book and how he adjusted to this feedback. 

• The next step in the journey. 

• Thoughts on rejection. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Why Your Lead Magnet is Failing

Hosted by: James Patrick

Today, we're diving into what makes an effective lead magnet and how to fix it if it's not working. 

"An effective lead magnet is a way to enhance the trust and rapport you have with your audience."

IN THIS EPISODE

• What tells you if the lead magnet is working or not. 

• Why you would want to create a lead magnet for your customers. 

•  Benefits of having a lead magnet. 

• The power of an email list. 

• The biggest mistakes people are making with their lead magnets. 

• What a lead magnet must do. 

• How to set up your offer page. 

• Marketing your lead magnet. 

• What makes up a great lead magnet.  

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Art of the Side Hustle with Julie Bonner

Hosted by: James Patrick

So many of our journey's start with a side hustle. We start with an idea and begin to explore what would happen if we were to chart something out in our free time. That's how so many of my different brands and businesses were built, including my photography business which I started while working in another career.

In this episode, my guest and I are talking about the culture and the economy of the side hustle.

My guest today is Julie Bonner, the founder of Julie Originals.

"If I want to make more money on my own time, I will."

IN THIS EPISODE

• How Julie and James met.

• Julie's history with side hustles.

• Finding the right side hustle.

• Focusing on the things you're good at and outsourcing the rest.

• Navigating clients and being real.

• Clear communication and when to stand your ground.

• Should you tell people about your side hustle?

• Gathering feedback and actually using it the right way.

• Marketing your side hustle effectively.

• Capturing your audience's attention.

• Creating balance so you don't hit burn out.

• Your brand is not your logo.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Julie

Website: www.julieoriginals.com

Instagram: @julieoriginals

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Blowing Magazine Opportunities - Live Coaching 

Hosted by: James Patrick

On this week's live coaching, James is diving into how to land magazine opportunities and what you need to know when pitching media outlets. 

"The media's role is not to be a publicity platform for you exclusively."

IN THIS EPISODE

• Big news about the launch of Icon Refined Magazine. 

• What you need to bring in your magazine pitches. 

• A quick sample sentence to put in your pitches.

• Thinking like a true content creator. 

• Doing your research before giving an uninformed pitch. 

• The importance of how you present yourself and how it affects future features. 

• Making sure your relationship with media outlets goes both ways. 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Get a copy of the current Icon Refined and more at www.iconrefined.com.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. 

In today's episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence. 

My guest today is Sara Frenza. 

"Lead generation is a fundamental aspect of not only starting a business, but growing a business."

IN THIS EPISODE

• The purpose of a lead magnet and why you need one. 

• Mistakes people make when creating lead magnets. 

• How to nail your copy and what not to do. 

• Finding your tone and voice. 

• Creating an emotional connection to your audience. 

• Do you really have a lead problem? 

• Posts that peak people's interest and attention. 

• The best ways to nurture. 

• What makes sales easy and how to make it clear to your audience. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Sarah

Website: www.sarafrenzafitness.com

Instagram: @sara_frenza

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

The Rags to Riches Lie 

Hosted by: James Patrick

In this episode, James has a story for you that may change your perspective on the rock bottom stories you've heard from some influential people.

"Stop comparing your path to the paths of others."

IN THIS EPISODE

• The truth behind most rags to riches stories.

• Why influencers and entrepreneurs may share false stories.

• How to properly share a failure story.

• Where you came from matters.

• What coaches can do better.

• Manufactured gimmicks and how to not fall victim to them.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Photography is supposed to be a passion — but too often, it turns into exhaustion, resentment, and the dreaded creative rut. 

In this episode of Beyond the Image, James Patrick unpacks why so many photographers hit burnout, the hidden pressures that drain inspiration, and the proven ways to reignite your creative spark. 

Whether you're drowning in client work, stuck in comparison mode, or just feeling uninspired, this episode will give you the tools to protect your energy, find joy in your craft again, and build a sustainable creative career.

Connect with James Patrick at

https://jamespatrick.com/ or on Instagram https://www.instagram.com/jpatrickphoto

I Lost a 1 Million Dollar Contract

Hosted by: James Patrick

Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today's episode.

"If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again."

IN THIS EPISODE

• The story of how James lost a million dollar contract.

• What small error cost the contract.

• Why this rejection was so important for James and his career.

• How accountability will change your life for the better.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

How Media Pitching Has Evolved - Live Coaching 

Hosted by: James Patrick

Today, James is going to be talking about how pitching media outlets has evolved over the years. 

"Journalists are receiving 20-30 

cold pitches a day."

IN THIS EPISODE

• How James has shifted his pitches personally. 

• The two different types of pitches and how to use them. 

• What to include in your pitch. 

• How many people should you pitch to?

• Standing out from other pitches. 

• Why you should follow up. 

• Interesting quotes and statistics from journalists and media outlets. 

• What kind of pitches media outlets want. 

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

How Companies Exploit Models 

Hosted by: James Patrick

Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they're offering isn't equal to what you are being asked to provide. Let's talk about this today.

"If this is how they're willing to treat professional service providers, imagine how they treat their clients."

IN THIS EPISODE

• An experience James had last week with someone trying to trade for services.

• How to respond to certain inquiries when people ask for trades.

• Starting off a company the right way.

• Red flag promises to watch out for.

• Knowing your worth.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Pitches Worth Reading with Madison Rutherford

Hosted by: James Patrick

My guest today is Madison Rutherford. She's the associate editor and digital editor of Phoenix Magazine. Today, we're talking about how to create pitches worth reading.

"The most important part of the story is the first sentence and the last sentence."

IN THIS EPISODE

• Madison's journalism journey.

• Interviewing famous people and what makes it unique.

• Changes in lifestyle journalism over the last 10 years.

• Influencer culture.

• The importance of knowing your audience.

• How to keep a reader entertained and educated.

• Stop shot-gunning pitches!

• Why the style of your work matters.

• The Oxford comma.

• Dissecting a pitch example live.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Madison

Website: PHOENIX Magazine

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Surviving the Production from Hell 

Hosted by: James Patrick

It's taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I've had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair.

But, there's an interesting end to this story so I'm sure you'll gain something from my experience. Let's talk about.

"I did what a professional should do."

IN THIS EPISODE

• James' most recent production experience.

• The journey of the missing packages.

• Adapting in the face of problems.

• The importance of maintaining composure in front of clients.

• What our role is as professionals.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

How to Launch a Best Selling Book - Live Coaching (E)

Hosted by: James Patrick

Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. 

"Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI."

IN THIS EPISODE

• What James has been up to and what's coming up.

• The big difference between self-publishing and traditional publishing.

• When you do traditional publishing, do they market the book for you completely?

• How to make the best-seller lists.

• An overarching marketing strategy when rolling out your book.

• All about distribution channels.

• Why it's beneficial to have a successful book launch.

• Doing a podcast tour effectively.

• The power of reviews.

• Pricing and profit.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Creating Photos for Magazine Covers

Hosted by: James Patrick

We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let's talk about it today. 

"The image should be compelling enough to make someone stop and pause and take in that magazine visually."

IN THIS EPISODE

• What makes a photo suitable to appear on a magazine cover photo. 

• Relating to the demographic. 

• An emotional resonance

• Story telling. 

• A strong composition. 

• Drawing the viewer in. 

• A good balance of contrast and color. 

• Brand alignment. 

• Timeliness. 

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Saying No to Free Work

Hosted by: James Patrick

Getting asked to work for free is annoying. So, today I'm going to share different ways to respond to inquiries when asked to work for free.

"You do not have to work for exposure."

IN THIS EPISODE

• Using your years of experience to say no.

• Should you exchange free work in return to add more to your portfolio?

• The power of offering discounts for future work.

• Valuing your work and your time.

• Exploring different options to match your client's budget.

• Calling them on their bluff.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Breaking Through Roadblocks with Tamika Robinson (E)

Hosted by: James Patrick

In today's episode we are going to talk about change and being faced with things we were not expecting; obstacles that we were not anticipating and how we navigate around those.

My guest today is Tamika Robinson. Tamika was a collegiate athlete in track and field, specifically a sprinter. 

"Nothing;s forever and sometimes there's no guarantee that plan A is going to work."

IN THIS EPISODE

• Tamika's story and what happened that changed her path.

• The importance of working through your emotions.

• Pivoting your life after a big change.

• How obstacles may actually be leading you down the right path.

• Allowing yourself to grieve the idea of what you thought could be.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Tamika

Website: www.jarfit.com

Instagram: @thefigureprincess 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Why You're Not Getting Stuff Done

Hosted by: James Patrick

In today's episode, James is diving into all the many projects he is working on and how they went from ideas on paper to actual tangible steps he could take to complete each project.

"It's easy to confuse being busy, by doing busywork, with being productive."

IN THIS EPISODE

• What it takes to start and keep your momentum when completing projects.

• Creating subtasks to tackle big projects.

• Why you may be stalling on certain to-dos.

• Planning your weeks effectively.

• Being busy versus being productive.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Sometimes the most powerful portraits come from the simplest setups. In this episode, I'm breaking down one of my favorite one-light techniques—a beauty dish in a butterfly formation—that blends the softness of beauty lighting with the drama of sculpted shadows. I'll share how to position your light, plus a few easy variations using a diffusion sock, grid, and v-flats to control the look. Whether you're shooting editorial or personal branding, this setup will give you striking, professional portraits with just one light.

Grab your FREE copy of my book One Light, Many Looks at jamespatrick.com/oneligh

Free Business Coaching LIVE

Hosted by: James Patrick

Welcome to another week of live coaching. Today, James is answering all and any business questions LIVE from those who tuned in to the live.

"The best way to compete with others in your industry is to draw your competition into an area they cannot compete with you in."

IN THIS EPISODE

• Updates on what James and his team are doing.

• How to communicate a shift in your business and clientele.

• Nurturing your audience with the right content.

• Utilizing social media, especially Instagram.

• Beating your competition.

• Is your story angle powerful enough?

• Going completely digital.

• How to obtain a cover or get published in a magazine.

Join the Facebook Group for FREE & LIVE Life coaching: Fit Business Guide

Link to watch on YouTube: https://www.youtube.com/jpphotoaz 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to make your passion into something that is profitable, how do you get your work to be seen? 

Our guest today is going to help you stand out regardless of what industry you're in. His name is Matt McWilliams and he is the author of the new book, Turn Your Passions into Profits.

"Getting 15 minutes of fame has never been easier."

IN THIS EPISODE

• The inspiration behind Matt's new book.

• Getting clear on your passion.

• Separating the emotion from the logic.

• Specific ways to stand out.

• Control the narrative.

• Niching down and dominating that topic.

• How long you should test the things that make you stand out and if it's working or not.

• Staying relatable.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Matt

Book: passionsintoprofitsbook.com/bti

Text: 260-217-4619

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com 

Try Not to Suck at Business 

Hosted by: James Patrick

The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108 years. Their manager at the time coined the phrase, "Try not to suck." This was the rally cry that went on to win that year. 

As an entrepreneur, we have to wade through a lot of crap and there are a lot of crappy professionals out there. 

So, let's talk about how to be an entrepreneur, regardless of what industry you're in, without sucking. 

"Do not put yourself and your wants ahead of the goals your client hired you for."

IN THIS EPISODE

• When to share your opinion.

• Should you charge less than your competitors? 

• What clients will remember. 

• How to not resent a job. 

• Being transparent when charging a client. 

• The correct way to provide advice. 

• Non-negotiables.

• James's values and some you can adopt for yourself. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Navigating Entreprenuership with Renee Bauer

Hosted by: James Patrick

Is this true for you? Who you are at the beginning of your entrepreneurial journey is not who you are 3 months, or 6 months, or 3 years into the process. As you shift in this journey, perhaps those in your circle may not recognize the person you have become. This could be even more delicate when that individual is a significant other. 

We're going to dive into this today and how to navigate through that. My guest today is Renee Bauer, a divorce attorney.

"Those who have a higher education and those who are 

entrepreneurs do have a higher rate of divorce."

IN THIS EPISODE

• The work Renee does as a lawyer that goes far beyond paperwork.

• How Renee's personal story has impacted her career.

• Why divorce rates may be higher for entrepreneurs.

• Simple communication within your relationships that can save them.

• Setting boundaries.

• The perspective of the person who isn't the entrepreneur in the relationship.

• Bringing your partner into your journey.

• Red flags to be aware of.

• The importance of taking care of yourself and knowing who you are.

• Stepping into the best version of you.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Renee

Book: shewhowinsbook.com

Instagram @msreneebauer

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Which Web Builder Should You Use with Gaby Fleming

Hosted by: James Patrick

With all the clients I work with, the idea of having a web presence is so crucially important. Whether it's for displaying your portfolio, sales, or lead generation. A lot of my clients want to be able to create and manage their website themselves, either for financial reasons or to have that control.

When you set out to build a website on your own, you are going to be met with a plethora of different website builders and it can be very overwhelming. Which one should you choose?

Today, we're going to dive into 5 of the most popular website builders, what you need to know about each of them, and which one is the right one for you. 

My guest today is Gaby Fleming, head of website design at Patrick Creative Media.

"A website that is up will be infinitely better and more successful than a website that is kept in preview mode."

IN THIS EPISODE

• Who Gaby is and what she does.

• The top 3 reasons people choose to do a website themselves.

• The 5 most popular website builders.

• Pros and cons of each website builder.

• Deciding if customization is important for you.

• Why you would have plugins on your website and what it is.

• What makes WordPress so popular and if it's for you.

• Which website builder is best for SEO.

• Mobile-friendly usage.

• Keeping it simple.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Gaby 

Website: www.patrickcreativemedia.com

Instagram: @patrickcreativemedia

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Proactive vs. Reactive Marketing (LIVE Coaching) 

Hosted by: James Patrick

On today's show, we are going to dive into the difference between proactive and reactive marketing and how to move yourself from being in a reactive marketing state to being in a proactive marketing state.

"Be seen, be heard, be read."

IN THIS EPISODE

• Current casting announcements.

• What the difference is between reactive and proactive marketing.

• The reason your business may not be consistent.

• Why proactive marketing is so powerful and effective.

• Can you create leads?

• Tapping into your target audience.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion 

Hosted by: James Patrick

It took a while for me to admit that I wanted to be a photographer. I worked in marketing after college and anytime I was at a public event, I would never say that I was trying to build a career as a photographer. I would say, "I work in marketing." Until the day I said, "I'm a photographer." This is when I realized I needed to set a plan to get out of my marketing career and pursue photography full time. 

And that is exactly what we're talking about today with my guest, Adrianna Licitra.

"What if I just left and did what I wanted to do?"

IN THIS EPISODE

• Adrianna's corporate journey and what finally made her make her move. 

• How to know when to make a change in your career. 

• Asking yourself the tough questions. 

• Honing your craft. 

• The importance of always being a student. 

• Making your passion lucrative. 

• Negotiating terms of use. 

• Does your brand play a role in the clients you get? 

• What Adrianna would have done differently if she could go back and how it may inspire you. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Adrianna 

Instagram: @adrianna_licitra

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

 Dumbest Things Photographers Tried to Steal Business

Hosted by: James Patrick

In today;s episode, we're going to dive into the absolutely most absurd acts I've seen photographers take to either steal business or to prevent others from earning business.

"Someone else winning does not mean that you lost."

IN THIS EPISODE

• Personal experiences James has had.

• Sneaky things photographers may sneak into contracts.

• The importance of having client loyalty.

• Celebrating others in your industry and knowing there's enough to go around.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)

Hosted by: James Patrick

Today, we're going to talk about how your ego can ruin your media chances. 

"You should be an equal participant in spreading the editorial narrative."

IN THIS EPISODE

• Things you shouldn't do when you have media features,

• How you should approach a media partnership.

• The importance of sharing your media features with your audience.

• When you should just buy an ad.

• Why you need to become a team player.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Drawing the Line: When Photoshoot Onlookers Cross Boundaries

Hosted by: James Patrick

At what point does watching a photoshoot that's happening in public cross a line? At what point does it become intrusive?

Let's talk about this since it happens quite often. 

"Modeling while in a public place is intended exclusively for the work that's being created."

IN THIS EPISODE

• Why this happens so often.

• When it's not a problem versus when it is. 

• Examples of when it becomes a problem and why. 

• Real life examples that James has dealt with. 

• Putting these scenarios into perspective. 

• Consent in a public photoshoot and who it extends to. 

• What this means for photographers. 

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

What happens when you stand your ground as a creative… and it costs you the job?

In this episode, I share the wild story of a fashion campaign that went completely sideways — complete with last-minute cancellations, out-of-town models left stranded, and a "blue sky" demand that changed everything.

I'll break down what really happened behind the scenes, why I refused to back down, and the lessons every photographer, creative, and freelancer needs to hear about boundaries, respect, and protecting your time.

https://jamespatrick.com/

Let's Talk About Sales with Sheley Brien

Hosted by: James Patrick

We're going to be talking about sales today. I love talking about sales, it seems to make so many of our listeners get a little bit uncomfortable, in a good way. Sales is something that can frustrate a lot of you or leave you feeling overwhelmed, not knowing what you need to do. Oftentime, many of us will try to go down these rabbit holes and figure out "how to sell without selling," or create sales without having to build or nurture relationships. 

But today, we are going to be talking about sales from a completely different perspective. Our amazing guest is Sheley Brien. She is a podcast host and a commercial general contractor business owner.

"Someone else's opinion of us or metric of success, is irrelevant to you."

IN THIS EPISODE

• The event that changed Sheley's trajectory of her life.

• Changing the perspective on what success is.

• The most important thing you can ever do.

• Why investing in yourself matters.

• Scheduling appointments with yourself.

• Redefining what self care looks like.

• Setting a standard for yourself.

• Showing up with the right energy.

• Doing more of what works.

• Assessing results and how to do it effectively.

Connect with James 

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254 

Connect with Sheley

Instagram: @sheleybrien

LinkedIn: Sheley Brien

Podcast: The Business of Being Healthy

Share this podcast with a friend and remember to leave a 5-star review! 

For more, visit jamespatrick.com

Dumbest Things I've Spent Money on as a Business Owner

Hosted by: James Patrick

Today, we're going to be diving into the stupidest things I've ever spent money on. I've made some questionable decisions with my earned cash.

"We have never regretted investing

in our user experience."

IN THIS EPISODE

• The dumbest things James has spent money on as a business owner.

• Why some popular social media "strategies" aren't worth it.

• How to avoid the wrong hires.

• Things James should have invested in instead.

• What will bring in qualified leads.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us.

My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention.

"People are making a decision in 2.5 seconds whether or not they are going to scroll or they're going to keep watching a video."

IN THIS EPISODE

• Hilary's background and how she started honing in on the currency of attention.

• The power of doing your research and applying it correctly.

• What is short form content and why has it gained so much momentum?

• The biggest mistakes people make when creating short form content.

• The important of intentionality.

• The 3 things a video needs in order to do well.

• What defines a successful video?

• The most overlooked piece of video creation.

• How we are served content on social media and how to use that for your advantage.

• Creating bingeable content that leads to conversions within your business.

Connect with James

Website: jamespatrick.com

Instagram: @jpatrickphoto

Text me marketing questions @: 480-605-3254

Connect with Hilary

Website: www.attenioneers.com

Book a free strategy call: www.attentioneers.com/freecall